NewForest Post Marketing Pack

Transcription

1 NewForest Post Marketing Pack April 2012

2 Newsquest Hampshire covers Southampton, Winchester, Basingstoke, Andover and Salisbury. There are over 25 publications in Newsquest Hampshire including 1 daily paid, 6 weekly paid, 8 weekly free and over 10 special publications. A weekly circulation/distribution of 329,210 (ABC Jul Dec 11/Jan Dec 11/Publisher s Statement Feb 12) With 5 informative and interactive regional newspaper websites dailyecho.co.uk hampshirechronicle.co.uk romseyadvertiser.co.uk salisburyjournal.co.uk basingstokegazette.co.ukb i t k tt k Direct marketing and door to door distribution. Newsquest Hampshire is the leading publisher in the area more readers and copies than any other publisher and we believe we are able to create the ideal advertising package for you.

3 Average Weekly Distribution ABC Jul Dec 11; 35,482 Average Weekly Readership JICREG Apr 12; 51,658 Established 1981 Frequency Weekly (Thursday) Cover price Free Content Property Taste Classified Recruitment Motoring Sport Page size 32x9

4 Postal Sector Breakdown Sector Area Distribution BH23 4 Highcliffe 1,599 BH23 5 Highcliffe, Walkford 2,873 BH25 5 New Milton 3,837 BH25 6 New Milton 2,351 BH25 7 Barton On Sea 2,643 SO40 2 Cadnam 92 SO40 4 Marchwood 1,582 SO40 7 Ashurst, West Totton 819 SO41 0 Milford, Everton, Hordle 3,733 SO41 3 Lymington 826 SO41 6 Sway 1,032 SO41 8 Pennington 1,778 SO41 9 Lymington 2,535 SO42 7 East Boldre, Brockenhurst 491 SO43 7 Lyndhurst 630 SO45 1 Fawley, Cals hot, Blackfield, Langley 1,251 SO45 2 Holbury 1,935 SO45 3 Hythe, Butts Ash 977 SO45 4 Hythe, Dibden Purlieu 1,939 SO45 5 Hythe, Applemore, Dibden 1,671 SO45 6 Hythe 1,279 Total: 35,873

5 Distribution Name Area Supply Name Area Supply Alldays Ashurst 10 Marchwood News Marchwood 10 Asda Stores Totton 50 Martin & Co New Milton 10 Ashley Stores New Milton 10 Milford News Milford on Sea 15 Ashurst Post Office Ashurst 10 Milford News Newsagent Milford on Sea 60 Austin & Wyatt Highcliffe 25 Mitchells Estate Agents Highcliffe 10 Austin & Wyatt New Milton 60 Mitchells Estate Agents New Milton 60 Austin & Wyatt Lyndhurst 20 Morris Dibben Hythe 10 Austin & Wyatt Totton 15 Morris Dibben Romsey 10 B&B Stores Blackfield 10 Morris Dibben Totton 10 Balmer Lawn Hotel Brockenhurst 10 Murray & Hayward Milford on Sea 10 Bartley PostOffice Bartley 20 Murray & Hayward Sway 20 Bashley Post Office Bashley 20 Murray & Hayward New Milton 70 Bishop Pyke Estate Agent Lymington 20 Murray & Hayward Brockenhurst 40 Blackfield Newsagents Blackfield 30 New Forest Forestry Commission Lyndhurst 10 BP Garage Cadnam 50 New Forest Post Office Lymington 85 Budgens Lyndhurst 40 New Park Manor Lyndhurst 10 Burley Post Office Burley 20 Not Just News Totton 10 Bushnell Porter Estate Agents Hythe 12 Paul Jeffreys Estate Agents Hythe 30 Calwells Estate Agent Lymington 10 Pearsons Estate Agents Hythe 30 Chapmans Estate Agents Blackfield 10 Pearsons Estate Agents Southampton 5 Co op Hordle, Lymington 10 Penyards Lyndhurst 10 Dibden Purlieu News Dibden Purlieu 20 Penyards Brockenhurst 20 East Boldre Post Office East Bolde 100 Penyards Burley 20 Easton Residential Holbury 50 Pettengells Property Services Highcliffe 10 Enfields Estate Agents Hythe 5 Pettengells Property Services New Milton 1 Everton Post Office Everton 20 Pilley Stores Pilley 40 Fairweather Garden Centre Beaulieu 20 Pococks Marchwood 20 Fawley Newsagents Fawley 20 Queensmead Village Shop Beaulieu 150 Fells Gulliver Sway 20 Ross Nicholas & Company Highcliffe 10 Fells Gulliver Lymington 10 Ross Nicholas & Company New Milton 10 Fells Gulliver Lyndhurst 10 Sea Road Post Office Barton on Sea 10 Fells Gulliver Glli Brockenhurst 40 Shell Hth Hythe Hth Hythe 10 Ferndale News New Milton 10 Shorefields Spar Lymington 10 First Class Convenience Stores Hythe 20 SPAR Brockenhurst 20 Forest News Ashurst 50 Spencers of Burley Burley 10 Fox & Sons Lymington 10 Stanford Lettings New Milton 10 Goldsmiths Newsagents Totton 100 Stanford News Bransgrove 10 Hamwic Totton 10 Stanwell House Lymington 10 Hodgkinsons Stationers New Milton 10 The Oak Inn Bank 20 Hordle Garage Hordle 10 The Post Office Lyndhurst 25 Hythe & Waterside The Pier 10 The Station Master Lymington 25 Jubilee Hall Fawley 30 The Village Shop Minstead 20 King & Co Hythe 10 The Whitehart Restaurant Cadnam 10 Littlewood Estate Agents New Milton 10 Tourist Information Centre Lymington 34 Lymington Post Office Lymington 10 W H Smith Lymington 10 Lyndhurt Museum Lyndhurst 100 Walkford Stores Walkford 20 M L News Holbury 20 Waterside Properties Hythe 3 Mann & Co Hythe 20 Weldon & King New Milton Total 10 2,280

6 Distribution OUTLET ADDRESS/AREA NO. OF COPIES POST OFFICES BRANSGORE RINGWOOD RD, BRANSGORE 30 RINGWOOD MARTINS NEWSAGENTS 0 POULNER 2 BUTLERS LANE, POULNER, RINGWOOD 0 BURLEY THE CROSS, BURLEY 15 BEECHWOOD STORES 16 BEECHWOOD AVE, NEW MILTON 30 BASHLEY STORES BASHLEY ROAD, NEW MILTON 15 SEA ROAD SEA ROAD, BARTON ON SEA, NEW MILTON 15 MILFORD ON SEA Sub 35 HIGH ST, MILFORD ON SEA, LYMINGTON 30 CADNAM SOUTHAMPTON ROAD 30 BARTLEY FOURWAYS STORES, BARTLEY 15 WATER LANE 5 7 WATER LANE, TOTTON 30 TOTTON 42 RUMBRIDGE ST, TOTTON 30 MARCHWOOD VILLAGE CENTRE, MARCHWOOD 30 ASHURST 173 LYNDHURST ROAD, ASHURST 30 EVERTON WEST LANE, EVERTON, LYMINGTON 15 HORDLE 14 EVERTON ROAD, HORDLE, LYMINGTON 20 LYMINGTON 54 HIGH ST, LYMINGTON 15 PENNINGTON THE SQUARE, PENNINGTON, LYMINGTON 20 PILLEY PILLEY GREEN / PILLEY STREET 30 SWAY STATION ROAD, SWAY 30 BROCKENHURST sub 33 BROOKLEY ROAD, BROCKENHURST 30 EAST BOLDRE MAIN ROAD, EAST BOLDRE, BROCKENHURST 15 BEAULIEU HIGH STREET Same as LIP until April MINSTEAD VILLAGE SHOP, THE GREEN, MINSTEAD, LYNDHURST 30 BRAMSHAW BRAMSHAW, LYNDHURST 200 FAWLEY THE SQUARE, FAWLEY 30 NETLEY VIEW FAWLEY ROAD, HYTHE 30 HYTHE 29 HIGH ST HYTHE 30 FORDINGBRIDGE 10 SALISBURY ST, FORDINGBRIDGE 200 WHITSBURY THE CLOSE, WHITSBURY, FORDINGBRIDGE 30 SANDLEHEATH SANDLEHEATH 30 LOCAL INFORMATION POINTS Ashurst 200 Beaulieu 200 Brockenhurst 200 Burley 200 Hythe 200 Landford 200 Lunn's Newsagents, Ringwood 200 Minstead 200 Sway 200 Woodgreen Community Shop, Hale Road, Woodgreen, Hampshire 200 VICS LYMINGTON 200

7 Distribution cont.. OUTLET ADDRESS/ AREA NO. OF COPIES ATTRACTIONS Beaulieu Motor Museum 20 Paultons Park Exbury Gardens Longdown Activity Farm New Forest Wildlife Centre New Forest Centre 100 Manor Farm Holidays Ms Bridget Stallard, Burgate Manor Farm, 10 Sandy Balls Holiday Centre Hoburne Holiday Park Lepe Country Park 200 LIBRARIES Blackfield Library 10 Christchurch Library 10 Downton Library 10 Fordingbridge Library 10 Highcliffe Library 10 Hythe Library 10 Lymington Library 10 Lyndhurst Library 10 Milford on Sea Library 10 New Milton Library 10 Ringwood Library 10 Romsey Library 10 Salisbury Library 10 Totton Library 10 Verwood Library 10 PARTNER ORGANISATIONS VERDERERS 50 CONSULTATIVE PANEL 84 ACCESS FORUM 20 SDF PANEL 10 MARQUE FORESTRY COMMISSION 50 AUTHORITY MEMBERS 22 NPA RECEPTION 50 NFDC RECEPTION LYNDHURST (VIA NFDC COURIER) 50 NFDC INFO OFFICES (VIA NFDC COURIER) The Information Store, 200 OTHER PLACES East Boldre 400 Members 100 Totton Catch Extended Services Next to Rumbridge Street Post Office 20 Liquid Logistics Beaulieu High Street 50 Brockenhurst village hall Highwood Road, Brockenhurst 20 Milford Parish Council office The Old Clock House, High Street. 30 Aivly Country Store Crow, Ringwood 20 The Newsagent Runnymeade, Ringwood Road, Christchuch 60 Total 5,001

8 Readership Analysis Readership by demographic group Adults Men Women Age Age Age Age Age Age 65+ ABC1 C2DE 51,658 23,558 28,100 4,358 4, ,797 8,348 9,295 18,384 34, , % 54% 8% 9% 13% 16% 18% 36% 67% 33% Readerships by location & demographics Location Adult AIR AIR % Men Women age age age age age age age 75+ ABC1 C2DE Circulation Brockenhurst Christchurch Fawley Hythe (Hants) Lymington Lyndhurst Totton Source: JICREG April 2012

9 Area Demographics NFP UK Count % Count % Index AGE RANGE , ,003, , ,745, , ,486, , ,474, , ,524, , ,187, SOCIAL GRADE ABC1 80, ,886, C2DE 38, ,537, GENDER Male 55, ,092, Female 62, ,331, MARITAL STATUS Single 16, ,781, Married 80, ,402, Wid/div/sep 21, ,240, CHILDREN IN HOUSEHOLD No children 90, ,495, child 14, ,345, children 11, ,398, children 2, ,848, HOUSEHOLD SIZE (Base: households) 1 person 19, ,971, people 24, ,037, people 8, ,307, people 7, ,866, people 2, ,674, COMBINED HOUSEHOLD INCOME (Base: households) Up To 9,999 9, ,616, ,000 16,999 12, ,479, ,000 22,999 9, ,688, ,000 29,999 8, ,188, ,000 39,999 7, ,584, , , ,299, PERSONAL INCOME 6,999 or less 21, ,042, ,000 to 12,999 24, ,297, ,000 to 19,999 21, ,087, ,000 to 26,999 17, ,225, ,000 to 36,999 9, ,778, ,000 to 49,999 6, ,828, ,000 or over 5, ,795, None 9, ,368, Source: Experian Ltd/TGI 2010 Base: Adults 15+, unless otherwise stated

10 Average Distribution: Publisher s Statement Feb 12; 10,000 The New Forest Society is an aspirational lifestyle magazine for men and women, usually aged 35 and upwards, with a higher disposable income, living and working in the New Forest. New Forest Society is part of our existing successful Society brand throughout Dorset and Hampshire. This publication is widely available from specially selected outlets throughout the New Forest area, hotels, restaurants, salons, shop, agents and businesses with a potential audience of 35,000 readers bi monthly.

11 Distribution Postcode Sector Area Distribution BH23 4 Christchurch (inc Highcliffe) 392 BH25 6 Old Milton, New Milton 206 BH25 7 Barton on Sea 334 SO40 2 Calmore, Totton, Cadnam 92 SO40 7 Ashurst, Totton, Woodlands 490 SO41 0 Milford on Sea, Hordle 804 SO41 3 Belmore Lane, Lymington 171 SO41 6 Sway, Tiptoe 315 SO41 8 Pennington, Boldre 276 SO41 9 High Street, Lymington 198 SO42 7 Brockenhurst (inc Beaulieu, East Boldre) 315 SO43 7 Lyndhurst (inc Minstead, Bramshaw, Emery Down) 314 SO45 4 Dibden Purlieu, Hythe 546 SO45 5 Hythe, Dibden, Dibden Purlieu 169 Total: 4622

12 Area Demographics NFS UK Count % Count % Index AGE RANGE , ,003, , ,745, , ,486, , ,476, , ,524, , ,187, SOCIAL GRADE ABC1 78, ,886,328, C2DE 42, ,537, GENDER Male 57, ,092, Female 63, ,331, MARITAL STATUS Single 18, ,781, Married 81, ,402, Wid/div/sep 21, ,240, CHILDREN IN HOUSEHOLD No Children 15, ,345, child 12, ,398, children 2, ,184, children 91, ,495, HOUSEHOLD SIZE (Base: households) 1 person 19, ,971, people 24, ,037, people 9, ,307, people 7, ,866, people 2, ,674, COMBINED HOUSEHOLD INCOME (Base: households) Up To 9,999 11, ,616, ,000 16,999 13, ,479, ,000 22,999 9, ,688, ,000 29,999 8, ,188, ,000 39,999 7, ,584, , , ,299, PERSONAL INCOME 6,999 or less 23, ,042, ,000 12,999 25, ,297, ,000 19,999 22, ,087, ,000 26,999 17, ,225, ,000 36,999 10, ,778, ,000 49,999 6, ,828, ,000 or over 5, ,795, None 10, ,368, Source: Experian Ltd/TGI 2010 Base: Adults 15+, unless otherwise stated

13 Mosaic Groups (2009) Summary Mosaic classification paints a rich picture of UK consumers in terms of their sociodemographics, lifestyles, culture and behaviour, providing you with the most accurate and comprehensive view of UK consumers. A. Alpha Territory B. Professional Rewards C. Rural Solitude D. Small Town Diversity People with substantial wealth who live in the most sought after neighbourhoods Experienced professionals in successful careers enjoying financial comfort in suburban or semi rural homes Residents of small villages and isolated homes where farming and tourism are economic mainstays Residents of small and mediumsized towns who have strong roots in their local community E. Active Retirement F. Suburban Mindsets G. Careers and Kids H. New Homemakers Elders who have sufficient pensions and savings to choose pleasant locations in which to enjoy their retirement Maturing families on mid range incomes living a moderate lifestyle in suburban semis Families with young children where both parents are likely to earn solid incomes providing for a comfortable modern home Young singles and couples in small modern starter homes I. Ex Council Community J. Claimant Cultures K. Upper Floor Living L. Elderly Needs Residents with low levels of education but sufficient incomes who live in the better right to buy council houses Families reliant on benefits living in low rise council housing where there is widespread disadvantage Young, mostly single people on limited incomes renting small flats from local councils Elderly people who are reliant on support either through specialised accommodation or the basic state pension M. Industrial Heritage N. Terraced Melting Pot O. Liberal Opinions Families and couples owning affordable older style housing in communities historically dependent on manufacturing Lower income workers, mostly young, living in tightly packed inner urban terraces, including some areas of high diversity Young, well educated city dwellers enjoying the vibrancy and diversity of urban life

14 MOSAIC Analysis NFS UK Count % Count % Index MOSAIC GROUPS BY POPULATION Alpha Territory 1, ,129,836, Professional Rewards 22, ,366, Rural Solitude 10, ,735, Small Town Diversity 30, ,329, Active Retirement 21, ,176, Suburban Mindsetst 11, ,634, Careers and Kids 4, ,637, New Homemakers 4, ,738, Ex Council Community 13, ,143, Claimant Cultures 3, ,709, Upper Floor Living 2, ,078, Elderly Needs 5, ,576, Industrial Heritage 1, ,895, Terraced Melting Pot 1, ,585, Liberal Opinions ,139, Unclassified , MOSAIC GROUPS BY HOUSEHOLD Alpha Territory , Professional Rewards 9, ,190, Rural Solitude 4, ,199, Small Town Diversity 13, ,330, Active Retirement 11, ,161, Suburban Mindsetst 4, ,914, Careers and Kids 1, ,510, New Homemakers 2, ,336, Ex Council Community 4, ,456, Claimant Cultures 1, ,483, Upper Floor Living 1, ,475, Elderly Needs 3, ,469, Industrial Heritage 4, ,106, Terraced Melting Pot ,947, Liberal Opinions ,454, Unclassified MOSAIC GROUPS BY ADULTS 15+ Alpha Territory 1, ,765, Professional Rewards 19, ,543, Rural Solitude 9, ,303, Small Town Diversity 25, ,584, Active Retirement 20, ,973, Suburban Mindsetst 9, ,199, Careers and Kids 3, ,855, New Homemakers 4, ,247, Ex Council Community 10, ,881, Claimant Cultures 2, ,736, Upper Floor Living 2, ,420, Elderly Needs 4, ,270, Industrial Heritage 8, ,093, Terraced Melting Pot ,614, Liberal Opinions ,551, Unclassified , MOSAIC GROUPS BY ADULTS 18+ Alpha Territory 1, ,690, Professional Rewards 18, ,350, Rural Solitude 8, ,214, Small Town Diversity 24, ,384, Active Retirement 19, ,904, Suburban Mindsetst 8, ,887, Careers and Kids 3, ,727, New Homemakers 3, ,152, Ex Council Community 9, ,641, Claimant Cultures ,595, Upper Floor Living 1, ,322, Elderly Needs 4, ,178, Industrial Heritage 7, ,898, Terraced Melting Pot ,442, Liberal Opinions ,413, Unclassified , Source: Experian Ltd/Mosaic 2010

15 Distribution Outlet Area Supply Outlet Area Supply Solent Distribution Southampton 2,150 Pilley Stores Pilley 30 New Forest Post Office Lymington 500 Fells Gulliver Sway 5 Mitchells Estate Agents Highcliffe 5 Murray & Hayward Sway 5 Pettengells Property Services Highcliffe 5 Sway News Sway 50 Austin & Wyatt Highcliffe 5 Stanwell House Hotel Lymington 5 Walkford Stores Walkford 20 Calwells Estate Agent Lymington 5 Stanford News Bransgore 20 Bishop Pyke Estate Agent Lymington 5 Burley Post Office Burley 100 Fells Gulliver Lymington 5 Spencers of Burley Burley 5 The Independent d Mortgage Co Lymington 5 Ferndale News New Milton 20 Tourist Information Centre Lymington 20 Ashley Stores New Milton 20 Lymington Post Office Lymington 20 Bashley Post Office Bashley 20 New Park Manor Hotel Brockenhurst 20 Austin & Wyatt New Milton 5 Murray & Hayward Brockenhurst 5 Pettengells Property Services New Milton 5 Spencers Brockenhurst 5 Hodgkinsons Stationers New Milton 20 East Boldre Post Office East Boldre 20 Sea Road Post Office Barton on Sea 20 Fairweather Garden Centre Beaulieu 20 Bartley Post Office Bartley 20 Beaulieu Newsagents Beaulieu 50 BP Garage Cadnam 25 Balmer Lawn Hotel Brockenhurst 5 The Whitehart Restaurant Cadnam 20 Penyards Lyndhurst 5 Asda Stores Totton 5 Austin & Wyatt Lyndhurst 5 Pococks Marchwood 5 Fells Gulliver Lyndhurst 5 Marchwood News Marchwood 20 The Village Shop Minstead 20 Ashurst Post Office Ashurst 20 Lyndhurst Museum Lyndhurst 20 Forest News Ashurst 20 Fawley Newsagents Fawley 20 Alldays Ashurst 20 Easton Residential Holbury 5 Goldsmiths Newsagents Totton 5 First Class Convenience Stores Hythe 5 Hordle Garage Hordle, Lymington 20 Dibden Purlieu News Dibden Purlieu 5 Everton Post Office Everton 50 Morris Dibben Hythe 5 Shorefields Spar Milford on Sea 20 Pearsons Estate Agents Hythe 5 Milford News Newsagent Milford on Sea 20 Enfields Estate Agents Hythe 5 Milford News Milford on Sea 50 Waterside Properties Hythe 5 Murray & Hayward Milford on Sea 5 Southern Daily Echo Redbridge 50 W H Smith Lymington 5 Total 3,690 Outlets t and supplies are correct at the time of creation

16 UK Media Advertising Expenditure 2010 Regional Press advertising expenditure stood at 1,599m in 2010 accounting for 10.2% of total UK advertising spend. UK Media Advertising Expenditure Share 2010* Expenditure in regional newspapers declined by 6.4% in 2010 over Regional newspaper online recruitment advertising expenditure in 2010 was 61.8m, an increase of 10.6% on *Production and postage costs excluded Total press fell by 0.5% 05%year on year with display increasing by 5.4% and classified declining by 9.7%. Advertising expenditure in the regional press is greater than radio, outdoor and cinema combined ( 1,599m vs 1,483.1m). Total regional press revenue in 2010 was 2.1bn, with 1,599m from advertising revenue and 486m from newspaper pp sales. Source: Advertising Association/WARC Expenditure Report 2010 Prepared by The Newspaper Society Intelligence Unit May 2010

17 Why Should Advertisers Use Regional Press? High coverage 71% of all British adults ( 32.9million people) read a regional newspaper, making it the most widely read medium in the country (GB TGI 2011). The regional press has a high solus readership: More than 14 million adults read a regional newspaper but do not read a national newspaper (BMRB/TGI 2011). In the last decade d readership of regional mornings has increased by 60.9%. In Demand More than 6,100 local newspapers are distributed in the UK every minute (Advertising Association Yearbook 2009). 651 million is spent each year buying local newspapers (Advertising Statistics Yearbook 2008). Adapting to the changing gneeds of consumers There are almost as many regional newspaper pp websites as regional newspapers 1,200 regional newspapers and 1,600 associated websites in the UK. Local Media websites attract 42m unique users each month (Newspaper Society) Low wastage Advertisers using the regional press can ensure they reach a high audience in their target areas, without wasting money on non target areas. Precise targeting can be achieved within tightly defined geographical areas. The Buying Medium Local newspapers are recognised to be a key part of the purchasing process. Buyers use them to make final decisions and direct them to a point of of purchase. Over 60% of people act on the ads in local newspapers (CrownDNA/Loving Local) Local, immediate, detailed As a source of information about the local area in which people live, local newspapers are 3 times more popular than the BBC TV news (Press Gazette/YouGov 2007). Local press is the most effective media channel for generating word of mouth conversations (IPA Touchpoints ) Trustworthy & responsible Local newspapers and their associated websites are 49% more trusted and relied upon than the nearest medium, commercial TV (the wanted ads III 2007). Advertising on local newspaper websites is 77% more likely to be believed and relied upon than advertising on other websites (the wanted ads III 2007). Colour & innovation Regional papers were first to introduce direct input and to experiment with multimedia and electronic publishing. They were the first newspapers to run colour and are still recognised today for their excellent colour facilities. Easy to buy Advertising space in the vast majority of regional press titles can be bought via central sales houses or representation agencies so that national campaigns can be bought in the regional press with just a few phone calls. It works. Source: Advertising Association, ABC, TGI, NRS, JICREG, Newspaper Society, Advertising Statistics Yearbook