transbay transit center SIGNAGE/WAYFINDING Graphics JUNE 09, 2009

Transcription

1 transbay transit center SIGNAGE/WAYFINDING Graphics JUNE 09, 2009

2 01 Scope The principal TTC signage/wayfinding graphics scope of work includes: Building Identification Agency specific operational signage Wayfinding Directories with transit information Code signage Retail signage standards Interpretive graphics for the roof-top City Park

3 GUIDING Principles Four TTC specific principles are guiding the signage/wayfinding graphic concepts. 1. Safety 2. EFFICIENCY & FLEXIBILITY 3. SUSTAINABILITY 4. Aesthetics

4 Guiding Principles 1. Safety INTENT Provide clear exit /evacuation information Identify areas of pedestrian/vehicular conflicts Discourage vandalism DESIGN STRATEGY Code / ADA requirements Sight-line studies Graphic design elements (typeface, color contrast etc.) Collaboration with other design team members (traffic / landscape / retail / AV / lighting / security)

5 Guiding Principles 2. EFFICIENCY & FLEXIBILITY INTENT Avoid clutter of interior spaces Off-load as much information / decision making to building's perimeter so that efficiency of internal circulation is maximized Design for adaptability/flexibility Avoid information overload Establish a systematic message hierarchy DESIGN STRATEGY Progressive disclosure (decision points) Predictable and coherent positioning of signs Modularized signage for easy maintenance Integration of technology: cell phone, internet, location-based technology, etc. Incorporation of MTC Regional Hub Signage Guidelines Universal pictograms in lieu of multilingual signs

6 Guiding Principles 3. SUSTAINABILITY INTENT Support overall sustainable goal of TTC Minimize waste and redundancy Reduce maintenance cost while extending signage life-cycle DESIGN STRATEGY Use sustainable materials where possible Use low energy consumptive technologies Consider electronic content management versus physical change-out Encourage the use of local vendors

7 Guiding Principles 4. Aesthetics INTENT Present TTC as a state-of-the art facility and compelling patron experience Clear and consistent look/brand for ease of use Incorporate location-based technologies in effort to reinforce seamless integration of signage and architecture DESIGN STRATEGY Material, color palette and detailing compatible and supportive of the building's architecture Selection of graphic language to extend and reinforce the TTC brand experience

8 Site acramento tockton an Francisco FO Airport edwood City ilroy resno isalia/tulare akersfield almdale ylmar Burbank os Angeles orwalk naheim San Francisco TTC Sacramento Fresno Los Angeles San Diego State Wide TTC will be a major transportation hub connecting San Francisco with all of California's major cities and transportation nodes...

9 Site Regional... San Francisco with the larger Bay Area... Marin Contra Costa San Francisco TTC San Mateo Alameda

10 Site SOMA Financial District... and create a new strategically located transit oriented neighborhood. Downtown Shopping SOMA Business District Arts Moscone Center Mission Bay

11 TTC Site Boundaries Site M I N N A STR E E T N ATO MA STR E E T FR E MONT STR E ET 1ST STR E ET H OWA R D ST R E E T JUNE 09, 2009 B EALE STR E ET FR E MONT STR E ET 1ST STR E ET SHAW ALLEY M ISSION STR E ET

12 PATRONs TTC patron profiles will help to determine specific signage/wayfinding content and orientation methodologies.

13 Patrons Patron Types Daily Commuter Weekend Traveler Tourist Shopper Park Visitor

14 Patrons Patron Types Daily Commuter Weekend Traveler Tourist Shopper Park Visitor Is usually in a rush. Has internalized her daily trip. Interested in up-to-date information that might affect the daily commute. Looks for real time traffic information. Is not rushed and might want to explore the City. Will look for maps of the area, weekend schedules and event information. Does not know the City or area. Will need support with trip planning. Interested in City maps with local points of interest identified. Lunch break, evening or weekend shopper explore TTC retail with or without utilizing transit services. Business people taking lunch breaks on weekdays. Out-of-town visitors on weekends will be interested in sightseeing and City Park events. Residents of new TTC neighborhood.

15 Circulation The following studies include: Pedestrian Density Diagrams TTC Program by Level Vertical Circulation Pedestrian Flow Study (Ground Floor)

16 TTC Site Boundaries Site M I N N A STR E E T N ATO MA STR E E T FR E MONT STR E ET 1ST STR E ET H OWA R D ST R E E T JUNE 09, 2009 B EALE STR E ET FR E MONT STR E ET 1ST STR E ET SHAW ALLEY M ISSION STR E ET

17 Entrance Activity Counts Circulation Pedestrian Total: 15,758 Year: 2030 Time: 5pm-6pm West Lobby 1, % Shaw Alley West Grand Hall 4.6% 27.0% 646 East Grand Hall 3,757 8, % Pedestrian Circulation Analysis - SD Report by Arup JUNE 09, 2009

18 Circulation Ground Level: Areas of Pedestrian/Vehicular Interaction LOADING ZONE TAXI DROP-OFF/ PICK UP TRAFFIC TO BAY BRIDGE BUS DROP-OFF TRAFFIC FROM BAY BRIDGE BUS PICK-UP PEDESTRIAN ONLY TAXI BUS/TAXI/BIKE

19 Circulation Levels Roof Park Level Bus Deck Level Second Level Ground Level Lower Concourse Train Level - B2

20 Circulation All Programs Roof Park Bus Level Retail Bus Plaza Intercity Bus Operations Train Taxi

21 Vertical Circulation

22 Vertical Circulation To Bus Deck Level Escalators Elevators

23 Vertical Circulation To all levels Escalators Elevators

24 Circulation Ground Level/ Pedestrian Flow to: All Venues

25 Circulation Ground Level / Pedestrian Flow to all Venues: JUNE 09, 2009 Grand Hall

26 Concepts PHASE 2 Signage Location Map and Schedules: Great Hall 3 SECONDARY ID 1 PRIMARY ID G-W13 G-W06 G-028 G-025 G-024 G-029 G-032 G-W14 G-D09 B G-W11 B G-D07 G-W07 G-W08 G-D04 G-W04 G-020 G-021 G-033 G-W15 G-D10 G-W12 G-D08 G-W09 G-W10 G-D05 G-D06 G-022 G-023 G-W05 LEGEND G-030 Large Dynamic Display G-W16 G-031 G-027 G-W11 G-026 Code Signage Wayfinding Signage Overhead Directory (freestanding) 4 SECONDARY ID 2 PRIMARY ID Building Identification PHASE 2 GRAND HALL SIGNAGE LOCATIONS

27 Concepts PHASE 2 Signage Location Map and Schedules: Ground Level 8 TERTIARY ID 6 SECONDARY ID 3 SECONDARY ID 1 PRIMARY ID G-099 G-100 G-101 G-D13 G-D14 G-102 G-103 G-098 G-W21 G-094 G-095 G-096 G-W22 G-097 G-W23 G-090 G-091 G-092 G-093 G-W19 G-W20 9 TERTIARY ID G-082 G-083 G-084 G-085 G-086 G-087 G-088 G-089 G-076 G-077 G-078 G-079 G-080 G-081 G-070 G-071 G-065 G-W16 G-066 G-072 G-067 G-073 G-W17 G-W15 G-W14 G-074 G-D12 G-068 G-075 G-069 G-W18 7 SECONDARY ID G-062 G-060 G-063 G-061 G-064 G-057 G-058 G-059 G-045 G-046 G-051 G-052 G-053 G-054 G-055 G-056 G-047 G-048 G-049 G G-039 G-040 G-041 G-W13 G-042 G-043 G-044 G-D11 G-034 G-035 G-036 G-W12 G-037 G-038 G-032 G-033 G-W10 G-W11 G-D09 G-D10 G-W06 G-028 G-025 G-029 G-D07 G-W07 G-W09 G-D08 G-030 G-031 G-027 G-W08 G-024 G-D04 B G-D05 G-D06 G-026 G-W04 G-020 G-021 G-022 G-023 G-W05 G-016 G-017 G-W03 G-018 G-019 G-W02 G-D03 G-D02 G-010 G-011 G-012 G-013 G-014 G-015 G-007 G-008 G-009 G-W01 G-D01 5 TERTIARY ID G-006 G G-002 G-003 G-004 G SECONDARY ID 2 PRIMARY ID GROUND LEVEL Building Identification Large Dynamic Display Code Signage Wayfinding Signage Overhead Directory (freestanding)

28 Concepts PHASE 2 Signage Location Map and Schedules: Bus Deck Level 3-D08 3-D07 3-D06 3-D D04 3-D D02 3-D W18 3-W17 3-W16 3-W15 3-W14 3-W13 3-W12 3-W11 3-W10 3-W09 3-W08 3-W07 3-W06 3-W05 3-W04 3-W03 3-W02 3-W01 BUS DECK LEVEL Code Signage Wayfinding Signage Overhead Directory (freestanding)

29 Concepts PHASE 2 Signage Location Map and Schedules: Lower Concourse B1-061 B1-062 B1-063 B1-D11 B1-055 B1-056 B1-057 B1-058 B1-059 B1-060 B1-D09 B1-W14 B1-050 B1-051 B1-052 B1-053 B1-054 B1-W13 B1-040 B1-041 B1-042 B1-043 B1-044 B1-045 B1-038 B1-039 B1-W11 B1-037 B1-W08 B1-W09 B1-033 B1-034 B1-W07 B1-027 B1-028 B1-029 B1-W06 B B1-W04 B1-025 B1-026 B1-W03 B1-019 B1-020 B1-021 B1-022 B1-017 B1-018 B1-W01 B1-014 B1-016 B1-001 B1-002 B1-003 B1-004 B1-005 B1-D13 B1-D12 B1-W17 B1-D10 B1-W15 B1-W16 B1-D08 B1-D07 B1-046 B1-047 B1-048 B1-049 B1-D06 B1-W12 B1-D05 B1-W10 B1-D04 B1-035 B1-036 B1-D03 B1-030 B1-031 B1-032 B1-D02 B1-W05 B1-023 B1-024 B1-D01 B1-W02 B1-015 B1-012 B1-013 B1-006 B1-007 B1-008 B1-009 B1-010 B1-011 LOWER CONCOURSE Large Dynamic Display Code Signage Wayfinding Signage Overhead Directory (freestanding)

30 Precedents Building Identification

31 Precedents Large Dynamic Display

32 Concepts Sight-Line Study '-2" '-5 1/4" '-8 3/4" T (h) = '-7" 6'-3 1/2" T (h) = 5 7'-1/4" T (h) = 5.5 T (h) = 6.25 T (h) = '-10 1/4" T (h) = '-1 3/4" T (h) = '-5 1/4" T (h) = Cone of Vision: 15 Angle of Elevation: 12 2'-0" 10'-0" T (h) = 3 2'-8 1/2" 11'-8 1/2" T (h) = 3 13'-4 3/4" T (h) = 3 15'-1 1/4" 16'-9 1/2" 18'-6" 20'-2 1/2" 21'-10 3/4" 23'-7 1/4" 25'-3 1/2" 27'-0" OVERHEAD SIGNAGE MOUNTING HEIGHT & TEXT SIZE STUDY SCALE: 1/8 =1-0 As a rough estimate, character size should be 1/200th of viewing distance. Mim. text height (ADA requirement) = 3

33 Concepts Signage System Proportional Study ADA Room ID Stair ID Evacuation Plan Map / Schedule 0.33 X 0.5 X X 1.33 X 2 X 0.33 X 0.33 X 0.66 X X 1.33 X 1.33 X 60 ABOVE A.F.F X C L 0.66 X 1.33 X Freestanding Directories Blade Signs Overhead Wayfinding Signs SIGHT-LINE PROPORTION & HEIGHT STUDY SCALE: 1/4 =1-0

34 Precedents Wayfinding Signage

35 Precedents Freestanding Directory Robus Vitreou and sh steel h make s durabl Coated been a gradua the nee recoat

36 Concept Freestanding Directory PHYSICALLY ACCESSIBLE Important infomation* is always located on the freestanding directory between 3-0 & 6-0 above ground. ATTRACTION High powered LED lights will attract attention to first time visitors * Transit Schedules, Maps. Building Directories, etc You are at the corner of Fremont Street and Mission Street FREE STANDING DIRECTORY SCALE: 1/4 =1-0 LCD INTERFACE (TOP) LCD display interface is always located on the freestanding directory between 5-0 & 7-0 above ground. TOUCHSCREEN INTERFACE Touchscreen interface is always located on the freestanding directory between 3-0 & 5-0 PRINT INTERFACE Print Interface* is always located on the freestanding directory between 3-0 & 6-0 above ground. * Transit Schedules, Maps. Building Directories, etc. AWARENESS A possible adaptation for the future is a system for helping the visuaually imparied to navigate by relaying their proximity to signs to a mobile device. CONNECTIVITY All kinds of supporting knowlege can be delivered to mobile devices through the free standing directory. Possible Strategies includes: Wifi for downloading schedule Audio announcement GPS location device

37 Concepts Technology Integration Concept #1: Light Display Concept #2: Concealed Hardware Concept #3: Giant Iphone Audio Paging Zone Visual Paging Zone Local Interactive Zone Freestanding Directories Blade Signs Overhead Wayfinding Signs TECHNOLOGY INTEGRATION DIAGRAM 1

38 Concepts Technology Integration DIRECTORY CONCEPT OVERHEAD CONCEPT High Powered LED Light Power & Signal Audio Paging Speaker Light Diffuser for LED Light Module High Powered LED Light Module with Ballast. Visual Paging LED Panel Single or Double Line Graphic Content LCD Display 1 (Aspect ration 16:9) Localised Speaker (Touchscreen User) Perforation on glass for sound LCD Display 2 (Aspect ration 16:9) Projected Capacity Touchscreen film with USB Connection Local Processor Power Supply Backpainted Glass Fascia

39 Concepts Directory - Interface Study? hmm... touchscreen! What can I do? Transit Map Schedules Ticketing Trip Planner Transit Map Schedules Ticketing Trip Planner Transit Map Schedules Ticketing Trip Planner Directories Retail Info Accessibility Departure Time e e e Directories Retail Info Accessibility Departure Time Directories Retail Info Accessibility Departure Time Security Neighborhoods Sync with Device Park Security Neighborhoods Sync with Device Park Security Neighborhoods Sync with Device Park Taxi Bus Rail Help Taxi Bus Rail Help Taxi Bus Rail Help

40 Church Castro Fort Mason Van Ness & Beach Van Ness Montgomery Union Square Powell Civic 16th St Mission Chinatown Embarcadero Moscone Ferry Building Transbay 4th & King Mariposa Transit Map Schedules Ticketing Trip Planner 49R Aquatic Park FISHERMAN S WHARF Bay Chestnut E PM Union Greenwich NORTH Green BEACH PH T Broadway Washington J K L M N S.F.-OAKLAND C BAY BRIDGE FERRIES Steuart Main & Drumm Folsom & The Embarcadero 1st & Battery 38R HIGH SPEED RAIL REGIONAL BUSES 2nd & Montgomery 3rd & Kearny Brannan & The Embarcadero 4th & Stockton Hayes 5th & Powell S.F. MUSEUM OF MODERN ART 6th & Taylor Bryant 2nd & King 7th & Jones GIANTS BALLPARK J-CHURCH 8th & Hyde INBOUND ONLY N J L M K 9th & Larkin Duboce Church & E 47R Park Duboce Van Ness Haight & Gough Mission Rock Laguna & Guerrero 15th & Sanchez Dolores & Duboce J-CHURCH 16th & Noe 14th, Church & Market UCSF Mission Bay NO RAMPS 16th F 18th N DOLORES PARK E 49R Union Aquatic Park FISHERMAN S WHARF Bay Chestnut PM Greenwich NORTH Green BEACH PH T Broadway Washington J K L M N S.F.-OAKLAND C BAY BRIDGE FERRIES Steuart Main & Drumm Folsom & The Embarcadero 1st & Battery 38R HIGH SPEED RAIL REGIONAL BUSES 2nd & Montgomery 3rd & Kearny Brannan & The Embarcadero 4th & Stockton Hayes 5th & Powell S.F. MUSEUM OF MODERN ART 6th & Taylor Bryant 2nd & King 7th & Jones GIANTS BALLPARK J-CHURCH 8th & Hyde INBOUND ONLY N J L M K 9th & Larkin Duboce Church & E 47R Park Duboce Van Ness Haight & Gough Mission Rock Laguna & Guerrero 15th & Sanchez Dolores & Duboce J-CHURCH 14th, Church & Market UCSF Mission Bay 16th & Noe NO RAMPS 16th F 18th N DOLORES PARK Concepts Directory - Interface Study Lets look at Transit maps first. Transit Map Schedules Ticketing Trip Planner Church Castro Van Ness & Beach Fort Mason Van Ness Union Square Powell Civic Chinatown Embarcadero Montgomery Moscone Ferry Building Transbay 4th & King 16th Transit St Mission Map Schedules Ticketing Trip Planner Mariposa Church Castro Van Ness & Beach Fort Mason Van Ness Montgomery Union Square Powell Civic Chinatown Embarcadero Moscone Ferry Building Transbay 4th & King 16th Transit St Mission Map Schedules Ticketing Trip Planner Mariposa Directories Retail Info Accessibilities Departure Time Directories Retail Info Accessibility Departure Time e e e Directories Retail Info Accessibilities Departure Time Directories Retail Info Accessibility Departure Time Security Neighborhoods Sync with Device Park Security SF Neighborhoods Destinations Park Taxi Bus Rail Help Taxi Buses Rail Help Security SF Neighborhoods Destinations Park Security Neighborhoods Sync with Device Park Taxi Buses Rail Help Taxi Buses Rail Help

41 Concepts Directory - Interface Study MUNI TRANSIT ROUTES 1 California Directories Retail Info Accessibilities Departure Time Caltrain Muni Golden Gate Transit SamTrans 1AX California 'A' Express e e e 1BX California 'B' Express 2 Clement 3 Jackson Security SF Neighborhoods Destinations Park AC Transit CA HSR Westcat Greyhound 4 Sutter 5 Fulton

42 Concepts Directory - Interface Study MUNI TRANSIT ROUTES 1 California 1 California 1 California The map is too small! 1AX California 'A' Express 1BX California 'B' Express e e e PM,PH C PM,PH C 2 Clement 3 Jackson 4 Sutter 5 Fulton Schedules Ticketing Trip Planner Back Schedules Ticketing Trip Planner Back

43 Union Aquatic Park Bay Chestnut Greenwich Green Broadway Washington Steuart Main & Drumm Folsom & The Embarcadero 1st & Battery 2nd & Montgomery 3rd & Kearny Brannan & The Embarcadero 4th & Stockton Hayes 5th & Powell Bryant 2nd & King 7th & Jones 8th & Hyde 9th & Larkin Duboce Church & Park Duboce Van Ness Haight & Gough Mission Rock Laguna & Guerrero 15th & Sanchez Dolores & Duboce 16th & Noe 14th, Church & Market UCSF Mission Bay 16th 18th Duboce Park 15th & Sanchez 16th & Noe Church & Duboce 14th, Church & Market 16th 18th Union Hayes Aquatic Park Laguna & Guerrero Dolores & Duboce Bay Chestnut Greenwich Green Broadway Washington Steuart Main & Drumm Folsom & The Embarcadero 1st & Battery 2nd & Montgomery 3rd & Kearny Brannan & The Embarcadero 4th & Stockton 5th & Powell Bryant 2nd & King 7th & Jones 8th & Hyde 9th & Larkin Van Ness Haight & Gough Mission Rock UCSF Mission Bay Concepts Directory - Interface Study 1 California Trip Planner 511.org Trip Planner 511.org PM,PH C e e e 1234 Market Street Church Schedules Ticketing Trip Planner Back Transit Back 16th St Mission Maps Ticketing Ticketing Castro Van Ness & Beach Fort Mason Van Ness Montgomery Union Square Powell Civic Chinatown Embarcadero 6th & Taylor Moscone Ferry Building Transbay 4th & King Mariposa Church Castro Van Ness & Beach Fort Mason Van Ness Montgomery Union Square Powell Civic Chinatown Embarcadero 6th & Taylor Moscone Ferry Building Transbay 4th & King Transit 16th St Mission Maps Mariposa Ticketing Ticketing Back

44 n yes rk Bay Chestnut Greenwich Green Broadway Washington Steuart Main & Drumm Folsom & The Em 1st & Battery 2nd & Montgomery 3rd & Kearny Brannan & Th 4th & Stockton 5th & Powell Bryant 2nd & Kin 7th & Jones 8th & Hyde 9th & Larkin ss Duboce Park 15th & Sanchez 16th & Noe Church & Duboce 14th, Church & Market 16th 18th Union Hayes Aquatic Park Laguna & Guerrero Dolores & Duboce Bay Chestnut Greenwich Green Broadway Washington Steuart Main & Drumm Folsom & The Embarcadero 1st & Battery 2nd & Montgomery 3rd & Kearny Brannan & The Embarcadero 4th & Stockton 5th & Powell Bryant 2nd & King 7th & Jones 8th & Hyde 9th & Larkin Van Ness Haight & Gough Mission Rock UCSF Mission Bay Concepts Directory - Interface Study Options Options You ve got mail! Don t forget to check your ! Would you like to send the saved information to yourself? What is your address? e e e robot@gmail.com Transit Maps Ticketing Ticketing Back Montgomery Union Square Powell Civic Chinatown Embarcadero 6th & Taylor Moscone Ferry Building Transbay 4th & Ki Transit Maps Ticketing Ticketing Back Church Castro Van Ness & Beach Fort Mason Van Ness Montgomery Union Square Powell Civic Chinatown Embarcadero 6th & Taylor Moscone Ferry Building Transbay 4th & King Transit 16th St Mission Maps Mariposa Ticketing Ticketing Back

45 Precedents Code Signage

46 Precedents Retail Standards

47 Interpretive Graphics