BOOK YOUR BOOTH NOW! 25 th - 27 th MARCH 2019 HALLS 1, 2, 3 & 4

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1 The No. 1 Trade Event for the Entertainment Amusement and Leisure Industries in the MENA region 25 th - 27 th MARCH 2019 HALLS 1, 2, 3 & 4 DUBAI WORLD TRADE CENTRE, UNITED ARAB EMIRATES BOOK YOUR BOOTH NOW!

2 DUBAI THE WORLD S NEXT ENTERTAINMENT CAPITAL The city has broken many records and it continues to do so. In addition to the world s tallest tower, the city is now grooming to become one of the world s most sought-after entertainment capital. This has not happened overnight but with sheer hard work and progressive vision of the country s leadership. With the mega EXPO2020 around the corner, the city is gearing up to further strengthen the entertainment industry sector to accommodate amusement and leisure industry needs of over 25 million visitors. The region is set to boom with large industry events and this is the only region in the world that is currently investing billions of dollars to shape up the entertainment and leisure industry. Dubai is synonymous with luxury and entertainment and can boast of the title of most visited city in the MENA region. With brilliant and numerous avenues for entertainment, Dubai has become the capital for theme parks and leisure zones in the region. Dubai is an example for not only for its neighbours, but the entire globe as it is billed as the next Orlando. Coupled with the growth of Family Entertainment Centres (FECs) and massive retail clusters, the large players such as Warner Bros Abu Dhabi is set to commence operations by summer 2018 and a Six Flags unit is currently under development. In the last couple of years, theme parks worth several billion dollars debuted in the city and a series of amusement destinations are slated to open doors for the theme park enthusiasts by Dubai is a major tourist spot for travellers from across the world. Due to its geographic location, Dubai boasts as one of the top 5 most frequently visited cities in the world. Its central location provides easy access from any corner of the world. Statistically, around 40% of the world s population is within a 4-hour flight from Dubai. It s time for you to capitalize on Dubai s growth opportunities.

3 DEAL 2019 DELIVERING OPPORTUNITY TO YOUR DOORSTEP DEAL 2019 marks the 25th edition of the illustrious show. It provides you with the most opportune platform to help you realise your business objectives in the region. DEAL is the only amusement and leisure show in the Middle East and the Africa region and the largest show outside of the US. With more than two decades of experience the show has not only shaped the industry but has grown the industry, both regionally and globally. DEAL provides you with the opportunity to meet potential customers from the region. We encourage you to fully utilize the platform to promote your business. Book now to take maximum advantage of the strategic locations within the show to make the desired impact. International Expo Consults, the organizers of the DEAL show are looking at making the 2019 edition of the show even bigger and better than its previous editions. Traditionally, as high as 59 percent of global visitors at DEAL are top level management, capable of making on the spot decisions on behalf of their company. The figure is set to increase dramatically with DEAL 2019 especially due to the huge demands in countries like Saudi Arabia and Africa. On its 25th year, DEAL 2019 would be promoted heavily in the print, social and other communication mediums to provide you with all the support required to attract the right audience. SHOWCASE TECHNOLOGICAL BREAKTHROUGHS AND INNOVATIVE PRODUCTS AT DEAL 2019 Exhibit and grow your business at DEAL, a 25-year-old established platform Display the most advance and profitable machines to the industry and reap the benefits Observe and assimilate the needs of your customer base Network and build your community Explore the opportunities in the Middle East and Africa region Scope out and evaluate your competition Benefit from opportunities arising in amusement park investment, management, operation, design and franchising

4 EXHIBITOR STATISTICS Geographic Distribution During the previous edition of Dubai Entertainment Amusement and Leisure Exhibition more than 300 exhibitors from around the world showcased the latest trends and technology in the industry. Due to our huge number of visitors, DEAL has always had the potential to pull in the major brands and leaders of the industry to exhibit and highlight the very best products to the buyers in this part of the world. DEAL 2019 promises to uphold its service and will help towards the growth of the entertainment and leisure industry in the MENA region. 15% 39% 16% 30% America Europe Middle East Asia Pacific Exhibitor Feedback Year after year, DEAL helps accomplish several business objectives for its exhibitors. Whether it is to introduce a new brand into the territory or to consolidate the supply chain in the form of distributors or as vendors, DEAL has always deliver on its promises. Do you plan to introduce your latest product in the MENA market, then look no further than DEAL to help introduce your latest innovative offering to the masses. A 93% of the exhibitors felt their objective of generating sales at the show was met B 92% of the exhibitors felt their objective of launching new products at the show was met C 90% of the exhibitors rated their overall participation at the show as good and excellent D 89% of exhibitors rated the quality visitors to the show as good and excellent

5 SPECTRUM OF OUR EXHIBITORS Admission Systems admission tickets, bill validators, coin & currency counters, wristbands Amusement Rides bumper cars, carousels, dark rides, go-karts, kiddie rides, major rides, roller coasters, water rides Amusement & Entertainment Brand Owners & Franchisors Coin Operated Machines token machines, redemption booths, arcade games Computer System & Software internet technology Consultants design/retail, landscaping, maintenance/operations, real estate, services and facilities, shopping malls Entertainment animation design and production, cartoon companies, cinemas & multiplexes, digital visual effect software & equipment, edutainment, entertainment products, FEC attractions & products, games & computer accessories, game consoles, interactive games, IT peripheral, multimedia technologies, software and hardware, technologies/software/content E-gaming software developers, hardware developers, mobile games, programmers, gamers, e-sports, edutainment Facilities & Ground Products canvas/tents/awnings, fountains/landscaping, ice skating, kids furniture, maintenance equipment, playground equipment Food & Beverages equipment, preparation & vending products, suppliers Games & Devices arcade & video, billiard table accessories, bowling, football table, midway & skill, remote & radio controlled, snooker table accessories Gifts and Souvenirs Hotels & Resorts golf, polo equipment and other hobbies High-tech Equipment & Effects animatronics, fireworks, interactive games & software, laser technology, simulators, virtual reality, water screens Leisure Products & Services adventure holidays, products and services, leisure software & games, leisure travel, leisure products children, service & support Museum & Gallery cultures & arts, heritage centers Participatory play equipment board games, climbing walls, children soft play, computer games, interactive sports, inflatables, miniature games, outdoor games, playground equipment, sports toys People moving equipment kiddie cars, golf carts, monorails, trains/trams/trolleys Photography digital, equipment, photo booths Security & Safety communication & tracking systems, crowd control, emergency & crisis management, lockers, gates & fencing Show Productions laser show, special effects, stage performers, staging, sound & lighting equipment, video & digital technology Theatrical Equipments & Supplies cartoon & animation, character & custom items, costumes, stages & seating, uniforms & apparels Themed Retail & Entertainment design & project management, retail displays & concepts, themed environment, toys Tourist Attractions accessories & products, equipment & services Trade Publications and Associations Vending Machines Water Related Products & Services boats, fountains, inflatables, rides, swimming pools/beach/resort, water rides (slides & tubes)

6 TRADE VISITORS ATTRACTING THE DECISION MAKERS Visitors at DEAL include everyone associated with the world of amusement and entertainment industry. VISITORS C A 59% - Top Level Management 59% of the visitors are top tier management, capable of making on the spot decisions B 33% - Mid-Level Management 8% - Executive Level Management 33% of the visitors are 2nd tier decision makers who are highly influential and can make immediate business decisions VISITORS BY CONTINENT MAIN OBJECTIVE OF VISITING 76% - To evaluate new products & technologies 50% - To meet existing suppliers/manufacturers 38% - To identify possible joint ventures 42% - To evaluate and place orders 35% - To acquire new agency/representation 37% - To evaluate the show for next year s participation CATEGORIES OF TRADE VISITORS Owners, Managers, Operators and staff of all formats of family entertainment and leisure attractions Mall and Retail Managers Retail Estate Developers Architects, Developers and Designers Contractors and Consultants Food and Beverage Managers Investors and Entrepreneurs Tourism Operators Municipal and Local Authorities Theatre and Cinema Operators

7 AMUSEMENT OPERATORS & FRANCHISE SHOWCASE 2019 Think ideas, Build ideas, Transport ideas REDEFINING BRANDED ENTERTAINMENT CONCEPTS Time has evolved, and the world has become a much smaller place. With the new age world of communications, it s easy for people to interact and break the boundary barriers. Over the years, animation and superhero movies have set the box offices across the globe on fire. The merchandising opportunities along with these movies have given rise to a new industry altogether. This has also given birth to several theme parks inspired by these movie characters and there is a massive opportunity to capitalize on the success of their movies. On the other hand, there are several other unique concepts, such as the VR Parks and augmented reality concepts that are doing brisk business in their country of origin. These are the new age of entertainment zones. Most often, the owners don t have the platform to replicate their ideas in other markets. So, they are stuck with their ideas and are restricted to just one market. The core reason for not going to other markets is the lack of market knowledge. However, DEAL AOFS gives such ideas a set of strong wings to fly across the other potential markets. The show provides all the necessary background, guidance and assists them to connect with the right partners. The core objective of DEAL AOFS is to connect owners and decision makers from different regional and global brands, amusement parks, real estate companies, franchisees, licensees, and regulatory agencies under a single platform. AOFS 2019 is an integral part of the DEAL exhibition. The various stakeholders associated can capitalize on the current platform to gauge the level of interest of various other theme park owners and operators in moving from one country to another to recreate the success that they have experiences in their country of origin. In case you are looking to promote your product or service to other locations then DEAL AOFS is the ideal platform for you to search for your partners in other markets. It s time for you to register now as an exhibitor or a visitor to reach out to potential partners and customers.

8 AOFS - EXHIBITOR PROFILE DEAL has been connecting world class exhibitors from across the globe over the last two decades. The profile of exhibitors within this showcase would include entertainment owners, amusement park operators or family entertainment centre operators from around the world who are looking to expand their market by entering the GCC or the Northern Africa region. Businesses here have nurtured their ideas over the years and made it a success story. There are several locally grown brands and concepts such as Hub Zero and the VR Parks that can be transported to other global markets. Through the DEAL exhibition they have the opportunity to take their successful ideas to other destinations through intelligent networking and by establishing a franchising or licensing model. VISITOR PROFILE Potential investors and decision makers from the franchisee business, including the real estate companies associated with shopping malls and other mixed-use development, consultants, retailers, edutainment services providers, event organisers and government authorities. WHO SHOULD PARTICIPATE? Theme Park Consultants FEC Consultants Mall Owners and Operators Real Estate Developers Amusement Park / Theme Park Operators Investors and Venture Capitalists Artists / Concept Developers Franchisee Business Owners For more information please log on to: Join us