WORLD ISLAMIC ECONOMIC FORUM

Transcription

1 WORLD ISLAMIC ECONOMIC FORUM Sarawak As A Premium Tourist Destination By YBhg Datu IK Pahon Anak Joyik Permanent Secretary Ministry of Tourism, Arts, Culture, Youth and Sports

2 TABLE OF CONTENT Sarawak in brief Where is Sarawak Why sarawak Premium Product Experience 2

3 SARAWAK IN BRIEF Total Area Population Capital of Sarawak 124,449.5 square kilometers 2.7 Million Kuching Number of Ethnic community Major Ethnic Groups Major Languages Major Religions Currency Not least than 27 Ethnic Malay, Iban, Chinese, Bidayuh, Melanau, Orang Ulu, Indian and other indigenous groups Malay, English, Mandarin, Iban and others local dialects Islam, Christianity, Buddhism and Hinduism Ringgit Malaysia (RM) Source: State Planning Unit (SPU), *Bank Negara Malaysia (Middle Rate),

4 WHERE IS SARAWAK? Largest State in Malaysia Borneo; Sabah, Sarawak, Labuan Brunei, Indonesia 3 rd Largest Island in the world One of the oldest Rainforest after Amazon 4

5 BORNEO Sabah Sarawak 5

6 REVENUE GENERATED: GDP CONTRIBUTION 2017 Indicator Average per capita expenditure for foreign visitor (RM) 2,545 2,236.4 Average per capita expenditure for domestic visitor (RM) 1,644 1, Tourism GDP Contribution RM8.98b 8.2% Source: Immigration Department Sarawak (IDS), State Planning Unit (SPU), As of Oct 2017 As of Oct ,086,488 5

7 SARAWAK VISITORS AVERAGE LENGTH OF STAY AND MAIN ACTIVITIES AVERAGE LENGTH OF STAY (DAYS) MAIN VISITORS Youth Travel 5.8 Domestic International Overall MAIN ACTIVITIES Visit national park/wildlife sanctuary/ Adventure Tour/Sport Sightseeing Attended festival/event Visit place of heritage Visit longhouse Attended meeting/ Shopping convention/ Health/medical Source: Visitor Exit Survey (VES), exhibitions treatment

8 Nature/Adventure Heritage PRODUCTS OFFERING Culture Festival 8

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11 NATIONAL PARK No. of NP No. of Wildlife Sanctuary 37 5 National Park Size of Total Protected Area Target of TPA Target for Forest cover Area No. of Nature Reserve ,335.4 (7-8% to Reach TPA) 1m hectare (10%) 85% 11

12 NATIONAL PARK Semenggoh Wildlife Centre Bako National Park Matang Wildlife Centre Niah National Park Gunung Mulu National Park - A UNESCO World Heritage 12

13 ADVENTURE & NATURE 13

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16 ADVENTURE & NATURE 16

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18 ADVENTURE Kayaking Rafting 18

19 ADVENTURE Boat cruise Long Boat 19

20 ADVENTURE Rejang River, Sibu Tourist family on Long Boat - Mulu National Park 20

21 TREKKING 21

22 ADVENTURE 4x4 Challenge Biking/Cycling 22

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24 ADVENTURE Fun Caving Adventure in Kuching Rock Climbing

25 ADVENTURE Cycling Mulu Eco Challenge 25

26 ADVENTURE Diving Angling 26

27 NATURE Ramsar, Kuching Wetland Irrawaddy Dolphin Proboscis Monkey 27

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29 TRH PRINCE CHARLES VISIT TO SARAWAK 29

30 Birding 30

31 NATURE / BINDING Endemics Birds Black Oriole Blue-banded Pitta Bornean Barbet Dulit Frogmouth Pygmy White-Eye Bornean Wren-babbler 31

32 NATURE Some Endemics Birds in Sarawak Blue-banded Pitta: Kubah NP, Borneo Highlands Bornean Barbet: Borneo Highlands Black Oriole: Payeh Maga Pygmy White-Eye: Borneo Highlands, Ba Kelalan Bornean Wren-babbler: Kubah NP Dulit Frogmouth: Ba Kelalan 32

33 CULTURE Iban Orang Ulu Malay Ethnic Community in Sarawak Bidayuh Semban 33

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41 Top 10 Iconic Event Pesta Babulang ASEAN INTERNATIONAL FILM FESTIVAL & AWARDS SARAWAK INTERNATIONAL DRAGON BOAT RACE BORNEO CULTURAL FESTIVAL BORNEO INTERNATIONAL KITE FESTIVAL TIDAL BORE FESTIVAL (3-5/11/2017) SARAWAK REGATTA MUKAH KAUL FESTIVAL - Tibou 41

42 Sarawak Your Must Next Visit Destination 42

43 TOP 10 TOURISM DESTINATION PREMIUM COMPONENTS Online Coverage Experience Design Personalization Quality management Mobile booking Internet connection in cities, sites, and attraction Pre-booking experiences Innovation and memorable experience Small is beautiful Demanded only oneself or for one s own small travel group F&B + Gastronomy Focus more on new technologies and channels than on new high quality content Back to nature Critical for competitiveness Spirituality & De-connection As part of experience Source: Premium Travel Barometer 2016 Niche concepts and services, with a premium approach Becoming a key driver for choosing a destination As most premium travellers are from urban areas With the concept of Bleisure (business & Leisure travel) gaining space 43

44 CONNECTIVITY & ACCESSIBILITY Air Connectivity Land Cruise Riverine 44

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47 AIR CONNECTIVITY 47

48 PAN BORNEO HIGHWAY SARAWAK Credit to: New Strait Times 48

49 ACCOMMODATION RATING 5 Star 4 Star 3 Star 2 Star 1 Star 3 Orchid 2 Orchid 1 Orchid Total ,788 3,707 3,802 1,780 1,220 1,365 1, ,538 Source: Ministry of Tourism and Culture Malaysia (MoTaC),

50 Digital Promo & Marketing 50

51 WAY FORWARD Developing New Product Upgrading Capacity Building Digital Promo & Marketing 51

52 Ø 2016 Receipt RM8.374 billion Visitors 4,661,100 SARAWAK TOURISM ARRIVALS SARAWAK TOURISM RECEIPT Ø 2017 (Estimation) Receipt RM8.98 billion Visitors 5,000,000 RM6.7b 3,270, 655 RM6.1b 3,795, 373 RM7.9b 4,069, 023 RM9.5b 4,341, 748 RM10.6b 4,857, 867 RM9.6b 4,517, 179 RM8.4b 4,661, 100 Estimation of RM8.98b 5,000,000 (target 7.3%) Growth (%) % -8.21% 28.30% 21.15% Source: Immigration Department Sarawak (IDS), State Planning Unit (SPU), Ministry of Tourism, Arts, Culture (MTAC), % -9.46% % 6.9% 52

53 MEDICAL TOURISM INDICATORS Length of Stays (Days) 3.8 Duration of treatment (Day) 2 Medical Tourism 2016 & 2017 (Jan-Jun) 387,043 Overall Surgery Non- Surgery Average Spending (RM) RM per pax RM12, per pax RM2, per pax 38, ,834 Local Foreigner (Jan-Jun) 20,379 53

54 EXISTING PRIVATE HOSPITAL 10 Multi Discipline Licensed 11 Licensed Private Hospital 1 Discipline Licensed 54

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56 UPCOMING PRIVATE HOSPITAL DIVISION NAME OF UPCOMING PRIVATE HOSPITAL STAGE Kuching Multimedic Women Specialist Surgery (Niche service-obstetric & gynaecology) Application for new licence still in process at KKM level. Kuching BDC Specialist Hospital (Multidiscipline services) Has been granted approval to establish or maintain. Kuching Miri Miri Miri Kuching Spine & Specialist Medical Centre (Niche service-orthopaedic and spine) Columbia Asia Hospital-Miri (Multidiscipline services) -relocation Miri Specialist Hospital (Multidiscipline services) Borneo Medical Centre Miri (Multidiscipline services) Application for approval to establish or maintain still in process at KKM level. Application for approval to establish or maintain still in process at KKM level. Has been granted approval to establish or maintain. Application for approval to establish or maintain still in process at KKM level. 56

57 SPORTING EVENTS 4 th Kuching Marathon 2017 Victor Far East Malaysia Masters Badminton Championships nd Kuching International Bike Week st Malaysia International Open Master Athletics Championship

58 SPORT TOURISM List of International Event in 2017 Positioning Sarawak as a Venue for International Sporting Events Upcoming Events FINA World Championship Diving, Victor Far East Malaysia Masters Badminton Championships 2017, 3 rd Southeast Asian Squash Championship 2017 Celcom Axiata Malaysia Open rd CMS Borneo Junior Open Squash Championship st Malaysia International Open Master Athletics Championship 2017 Sarawak International Open Tenpin Bowling Championship th Kuching Marathon nd Kuching International Bike Week 2017 Sarawak Open Weightlifting Championship Seoul Star Charity Football Festival Sukan Sarawak (SUKSAR) st Asia Master Athletics Championship 2019 World PARA Swimming Championship in 2019 The Asian Youth Tenpin Bowling Championship 18 th Asian Cadet, Junior & Under 21 Karate Championship International Coaching & Sports Administrator Symposium and Seminar

59 EDUCATION TOURISM 600 Foreign Students 1000 Foreign Students 59

60 Top 10 Country Foreign Medical Tourists 2017 (January-June) U. Kingdom Vietnam Pakistan Philippines Indonesia ,292 15,

61 Top 10 Country Foreign Medical Tourists 2016 Brunei Vietnam Japan Australia Pakistan India Philippines China Iran Indonesia ,029 2,827 24,

62 EXISTING DOMESTIC FLIGHTS INTO SARAWAK Singapore - Kuching Malaysia Airlines 7 times Singapore Miri AirAsia 4 times Singapore Bintulu AirAsia 4 times (Launch on 27 December 2017) Pontianak Kuching AirAsia 7 times Shenzhen Kuching Pontianak Kuching -- Miri AirAsia Express Air 7 times (Launch on 26 December 2017) 4 times (Launch on 12 December 2017) Pontianak Kuching Wings Air Dec 2017 Pontianak Miri Wings Air Feb 2018 Singapore Kuching Scoot Airlines 7 times (Launch on 29 Oct 2017) 62

63 Existing International Flights into Sarawak No Sector/Route Airlines Frequency /Weekly 1 Kuala Lumpur - Kuching Malaysia Airlines 70 times 2 Kuala Lumpur - Sibu Malaysia Airlines 14 times 3 Kuala Lumpur - Bintulu Malaysia Airlines 14 times 4 Kuala Lumpur - Miri Malaysia Airlines 34 times 5 Johor Bahru - Kuching Malaysia Airlines 5 times 6 Kota Kinabalu - Kuching Malaysia Airlines 7 times 7 Kota Kinabalu - Sibu Malaysia Airlines 14 times 8 Kota Kinabalu - Bintulu Malaysia Airlines 14 times 9 Kota Kinabalu - Miri Malaysia Airlines 20 times 10 Kota Kinabalu - Mulu Malaysia Airlines 7 times 11 Labuan - Miri Malaysia Airlines 28 times 12 Kuala Lumpur Kuching Malindo Air 26 times 13 Kuala Lumpur - Kuching AirAsia 84 times 14 Kuala Lumpur - Sibu AirAsia 36 times 15 Kuala Lumpur - Bintulu AirAsia 14 times 16 Kuala Lumpur - Miri AirAsia 28 times 17 Johor Bahru - Kuching AirAsia 24 times 18 Johor Bahru - Sibu AirAsia 7 times 19 Johor Bahru - Miri AirAsia 7 times 20 Langkawi - Kuching AirAsia 4 times 21 Kota Kinabalu - Kuching AirAsia 21 times 22 Kota Kinabalu - Miri AirAsia 10 times 23 Penang - Kuching AirAsia 10 times 24 Singapore Miri AirAsia 4 times 63

64 CRUISE 64

65 SARAWAK CRUISE PASSENGER STATISTICS February February 2017 Silver Shadow 26 March 2017 Insignia 10 October 2017 Silver Shadow 24 October October 2017 Silver Shadow L Austral Silver Shadow ,

66 BIL. KAWASAN / BAHAGIAN Accommodation By Division * BINTANG/BIL. BILIK ORKID/BIL. BILIK JUMLAH 1 KUCHING 3 (945) 6 (1,706) 12 (1,552) 5 (347) 4 (428) 9 (473) 7 (205) 12 (272) 59 (6,133) 2 LUNDU (11) 1 (11) 3 SRI AMAN (158) (56) 4 (69) 2 (40) 9 (323) 4 BETONG (73) (73) 5 SARIKEI (59) - 2 (78) 4 (89) 3 (56) 10 (282) 6 MUKAH (299) 1 (115) - 1 (29) 1 (12) 2 (30) 7 (485) 7 SIBU - 1 (226) 3 (404) 5 (532) 5 (237) 4 (96) 5 (116) 6 (106) 29 (1,717) 8 BINTULU - 2 (400) 5 (593) 5 (333) 6 (318) 6 (351) 7 (240) - 31 (2,235) 9 MIRI 3 (638) 6 (1,375) 5 (469) 4 (275) 3 (132) 3 (136) 4 (104) 2 (76) 30 (3,205) 10 LIMBANG (223) (21) 6 (112) 1 (20) 9 (376) 11 LAWAS (104) - 1 (36) - 3 (60) 1 (14) 6 (214) 12 SERIAN (26) - 1 (26) 13 SIMUNJAN (18) 1 (18) 14 LUBOK ANTU (18) - 1 (18) 15 SARATOK (17) 1 (18) 1 (18) 3 (53) 16 BINTAGOR KAPIT (46) 1 (19) 1 (15) 4 (75) 2 (32) 9 (187) 18 NIAH MARUDI (50) 2 (93) - 2 (39) 5 (182) JUMLAH 7 (1,788) 15 (3,707) 30 (3,802) 23 (1,780) 21 (1,220) 32 (1,365) 48 (1,144) 36 (732) 212 (15,538) 66

67 List of Homestay and Distribution BIL HOMESTAY MENGIKUT BAHAGIAN BILANGAN PENGUSAHA BILANGAN PELAWAT Domestik Antarabangsa JUMLAH PELAWAT JUMLAH PENDAPATAN BAHAGIAN KUCHING 1 Kampung Telok Melano, Sematan , Kampung Telaga Air 14 7, , , Kampung Tanah Hitam, Sematan , Kampung Pueh, Sematan , Kampung Annah Rais, Padawan , Kampung Panglima Seman Lama Kampung Benuk, Padawan , Kampung Buntal , Kampung Siol Kandis 9 1, , , Kampung Santubong 23 1, , , Kampung Darul Islam Belimbing , Kampung Senah Rayang, Padawan Kampung Krokong, Bau 11 1, , , Kampung Bako 17 1, ,447 64,

68 BAHAGIAN SERIAN 15 Kampung Mongkos, Serian , Kampung Tebakang Melayu, Serian , Kampung Pichin 12 4, ,274 13, BAHAGIAN SAMARAHAN 18 Sadong Jaya, Samarahan , BAHAGIAN SRI AMAN 19 Rh. Wilson Bana, Po Ai , BAHAGIAN BETONG 20 Kampung Maludam, Betong , BAHAGIAN SARIKEI 21 Rh. Nyuka, Ulu Sarikei , BAHAGIAN SIBU LIST OF HOMESTAY AND DISTRIBUTION 22 Rumah Panjang Bawang Assan, Sibu , Rh. Benjamin Angki, Kanowit 14 2, , , BAHAGIAN MUKAH 24 Kampung Senau , Kampung Pedada , BAHAGIAN KAPIT 26 Uma Belor, Sg. Asap Belaga , BAHAGIAN MIRI 27 Rh. Patrick, Sg. Tanggap, Niah 34 2,110 1,077 3, , Kedayan (Kpg. Peliau/Gatas/Bungai) , Kampung Narum, Marudi , Kampung Kuala Sibuti, Bekenu , Homestay Bario Highlands (Pa Ukat, Pa Dalih, Pa Lungan) 25 1, , , Rh. Hillary Tawan Achai, Marudi, Baram , BAHAGIAN LIMBANG 33 Ba'Kelalan, Lawas ,297 2, , Long Semadoh, Lawas , Kuala Mendalam, Limbang , JUMLAH KESELURUHAN ,165 6,250 35,415 4,066,705.12

69 DATA PEROLEHAN & KEDATANGAN PELAWAT KE HOMESTAY PADA TAHUN 2017 (JAN-SEPT) MENGIKUT KEDUDUKAN 5 TERATAS KEDATANGAN PELAWAT KE HOMESTAY 2017 (JAN-SEPT) HOMESTAY KAMPUNG PICHIN, SERIAN 2,608 JUMLAH PELAWAT HOMESTAY BARIO HIGHLANDS, MIRI 2,322 JUMLAH PELAWAT HOMESTAY RH. PATRICK LIBAU, SG. TANGGAP, NIAH, MIRI 1,303 JUMLAH PELAWAT HOMESTAY BA KELALAN, LAWAS 1,246 JUMLAH PELAWAT HOMESTAY RH. BENJAMIN ANGKI, KANOWIT, SIBU 1,178 JUMLAH PELAWAT 69

70 CAMPING SITE IN SARAWAK Permai Resort, Santubong Pandan Sia Beach, Lundu Kem Pueh, Sematan Bako Np Gunung Gading NP Mulu NP Gua Niah Np Matang Wildlife Centre Tanjung Datu NP Similajau NP Lambir Hill NP 70

71 UPGRADING Pueh, Sematan Upgrading of Tourism Infrastructure and Facilities at Wind Cave, Fairy Cave, Kuching Waterfront areas and Kuching Heritage Trail, upgrading work to the Jetty near Santubong Bridge to cater for the RAMSAR site(kuching Wetland) visitors, anglers and divers Youth Camps Mukah Kemuyang, Sibu KUBU Sarikei Bintulu Miri Sports Complex Sri Aman Kapit Petra Jaya Sports Complex into a National Sports School Kubu Lili, Betong Kubu Emma, Kanowit Kubu Hose, Marudi Kubu Brooke, Julau Kubu Sylvia, Kapit 71

72 DEVELOPING NEW PRODUCT No Tourism Facilities/Development Date Venue 1 JambatanDarul Hana 11 Nov, 2017 Kuching Waterfront 2 Panchor Picnic Area Nov, 2019 Serian 3 Baruk Kpg Gumbang Bau 2018 Bau 4 Forts In Sarawak Nov 2019 Sarawak 5 Brooke Dockyard Maritime Museum Nov 2019 Kuching Waterfront 6 Walkway Kp Boyan-fort Margherita Nov 2019 Kp Boyan-fort Margherita 7 English Tea House Fort Margherita Nov 2019 Fort Margherita 8 Gold Mine Museum 2019 Bau 9 The Sarawak Youth And Sports Centre 2019 (Game Village) 10 BetongSwimming Pool Complex 2018 Betong 72

73 HOW TO GET TO SARAWAK Kuching as gateway Kuching International Airport Miri Northern Gateway (UNESCO site Mulu Bintulu Oil & Gas, HHH & Industry Sibu Central Region Mighty Rejang 73

74 FACILITIES Road network Pan- Borneo River Transport Accommodation Hotel Homestay Camping 74

75 1 DATA PEROLEHAN & KEDATANGAN PELAWAT KE HOMESTAY PADA TAHUN 2017 (JAN-SEPT) MENGIKUT KEDUDUKAN 5 TERATAS KEDATANGAN PELAWAT KE HOMESTAY 2017 (JAN-SEPT) HOMESTAY KAMPUNG PICHIN, SERIAN 2,608 JUMLAH PELAWAT 1 PEROLEHAN HOMESTAY 2017 (JAN-SEPT) HOMESTAY KAMPUNG SANTUBONG, KUCHING RM 373, HOMESTAY BARIO HIGHLANDS, MIRI 2,322 JUMLAH PELAWAT 2 HOMESTAY BARIO HIGHLANDS, MIRI RM 334, HOMESTAY RH. PATRICK LIBAU, SG. TANGGAP, NIAH, MIRI 1,303 JUMLAH PELAWAT 3 HOMESTAY BA KELALAN, LAWAS RM 269, HOMESTAY BA KELALAN, LAWAS 1,246 JUMLAH PELAWAT 4 HOMESTAY SADONG JAYA, SAMARAHAN RM 227, HOMESTAY RH. BENJAMIN ANGKI, KANOWIT, SIBU 1,178 JUMLAH PELAWAT 5 HOMESTAY KAMPUNG KUALA SIBUTI, BEKENU, MIRI RM 184,

76 DISTRIBUTION OF TRAINING PROGRAMS THROUGHOUT 2017 BY CATEGORIES AND DIVISIONS TOTAL OF TRAININGS FOR 2017 = 16 TOTAL OF TRAININGS AS AT 16 TH NOVEMBER 2017 = 15 BALANCE OF TRAININGS = 1 Specialized Training (2) - Tourist Guide Safety & Life Saving (2) - Local Communities, Boat & Bus Operators, Hotelier, Gov. Agencies Event Management Training (3) - Gov. Agencies & Private Sectors CAPACITY TRAINING 2017 Kuching, Miri Mulu, Mukah Kuching, Sri Aman / Betong, Serian / Samarahan Mukah, Sri Aman/Betong, Sarikei Kuching, Miri, Sibu, Serian/Samarahan, Limbang Service Excellence Training (3) - Food Operators Basic Hospitality Training (6) (a) Frontliners (4) - Hotelier, Airport Frontliners (b) Ad-Hoc (2) - Tour Guide As A Profession UPCOMING TRAININGS VENUE PROPOSED DATE Specialized Training (Tourist Guide): 1. Heritage Awareness Workshop Mukah Early Disember 76

77 Top 10 Countries Visitor Arrivals Jan-Oct 2016 vs. Jan-Oct % 12,697 12, % 5.84% % 6.99% 3.56% 3.79% -5.52% 13,647 12,990 15,782 14,911 26,344 23,786 28,693 26,818 32,336 31,224 33,156 31,944 57,735 61, % 438, ,980 1, , , , ,000 1,001,000 1,201,000 1,401,000 1,601, % 1,466,968 United 1,096,533 Brunei Indonesia Philippines Singapore China India Australia Thailand Europe Kingdom Growth (%) ,466, ,571 57, ,156 32,336 28,693 26,344 15,782 13,647 12, ,096, ,980 61,108 31,944 31,224 26,818 23,786 14,911 12,990 12,335 77

78 SARAWAK TOURISM ESTIMATION GDP CONTRIBUTION % Tourism GDP Contribution RM8.98b 8.2% 7.3% Visitors ,000,000 Source: Immigration Department Sarawak (IDS), State Planning Unit (SPU),