MICE - A New Paradigm for Tourism. 8 th UNWTO Asia/Pacific Executive Training Program on Tourism Policy and Strategy Bali 28 April to 1 May 2014

Size: px

Start display at page:

Download "MICE - A New Paradigm for Tourism. 8 th UNWTO Asia/Pacific Executive Training Program on Tourism Policy and Strategy Bali 28 April to 1 May 2014"

Justina King
6 years ago
Views:

1 MICE - A New Paradigm for Tourism 8 th UNWTO Asia/Pacific Executive Training Program on Tourism Policy and Strategy Bali 28 April to 1 May 2014

2 MALAYSIA Capital: Kuala Lumpur Population : 28 million Temperature: Tropical Climate (23-32⁰c) Ethnicities: Malay, Chinese, Indian, other Languages: English, Bahasa Malaysia, Mandarin, Tamil Currency: Malaysian Ringgit (3.30 RM : 1 USD)

3 EASE OF ACCESS Direct and affordable access from over 100 destinations through major and low cost airlines

4 Travel within Malaysia 4

OneWorld Alliance Access to 860 airports, 160 countries Incentive for Conferences Air

5 EASY AIR ACCESS Direct air access with 2 main terminals into Kuala Lumpur: KLIA 50 International Airlines KLIA 2 Low Cost Carrier Malaysia Airlines: National carrier, OneWorld Alliance Access to 860 airports, 160 countries Incentive for Conferences Air Asia: Pioneer in low cost carrier in Asia Low Cost Airline of the Year Direct service to every Asian city!

6 MODERN TRANSPORTATION Inexpensive transportation from KLIA (Kuala Lumpur International Airport) to the city centre: Train - 28 minutes EUR 8/ USD 11 Bus 60 minutes EUR 2/ USD 3 Taxi 45 minutes EUR 16/ USD 20

VENUES KLCC PICC PWTC BCCK Meeting rooms: 150 pax Meeting

3000 pax Plenary: 3,000 pax Plenary: 10,000 pax Plenary:

Banquet: 7,500 Reception: 3,500 pax Exhibition halls: 12,310

pax City Center location Exhibition: 8,000 sqm 40 min outside

7 VENUES KLCC PICC PWTC BCCK Meeting rooms: 150 pax Meeting rooms: 27 Meeting rooms: 17 Meeting rooms: 14 Plenary hall: 3000 pax Plenary: 3,000 pax Plenary: 10,000 pax Plenary: 5,000 pax Function halls: 2,200 pax Reception: 5,000 pax Banquet: 7,500 Reception: 3,500 pax Exhibition halls: 12,310 sqm Banquet: 2,800 pax Exhibition: 23,500 sqm Banquet: 2,000 pax City Center location Exhibition: 8,000 sqm 40 min outside of Kuala Lumpur 10 min outside of Kuala Lumpur Exhibition: Located in Kuching

8 UPCOMING VENUES KL Metropolis spice Light Waterfront Penang KLIA2

9 ACTIVITIES, PROGRAMS, TOURS

10 MICE INDUSTRY IN MALAYSIA

11 MICE ARRIVALS ( 000) 1,350 1,326 1,300 1,250 1,200 1,253 1,278 1,285 1,150 1,123 1,100 1,050 1,000 International Business Tourism Visitors

12 TRACK RECORDS Year Event Name Delegates th IAS Conference on HIV Pathogenesis, Treatment and Prevention 3,000* 2013 Women Deliver Conference 5, th World Gas Conference 5,300* rd Union World Conference on Lung Health 2, th Institute of Internal Auditors International Conference 2, th World Congress of Accountants 6,000* *Record attendance

13 HY MALAYSIA?

14 WHY MALAYSIA Stable Economy Easy Accessibility World-class Facilities Proven Track Record Political Stability Efficient road network World-class Accommodation Unique Experiences Value for Money English proficiency Rich Cultural Heritage Government Support Team Malaysia!

15 Ranked No. 1 - Highly Proficient in English, among non-native speaking Asian countries (English Proficiency Index, 2013) Ranked Top 10 World s Friendliest Countries (Forbes World s Friendliest Countries, 2012) Ranked No. 2 KL - Best Shopping City in Asia Pacific (Global Shoppe Index, 2012)

16 SUPPORT Event Support Bid Support Subvention

17 SUCCESS vs CHALLENGES * Rich cultural heritage * Appealing destination * Value for money * World-class facilities * Lack of engagement * Lack of understanding of MICE business * Lack of collaboration * Lack of new/fresh product

18 NATIONAL MICE STRATEGY Achieve developed nation status by 2020 Business & Major Events recognized as high yield and high profile market segments EPP#10: Business Events- RM3.9 b incremental GNI and provide 16,700 jobs

19 MICE PRIORITIES Association Conference Corp Meeting & Incentive Exhibition

20 SUPPORTING AGENCIES Overseas offices Sarawak Convention Bureau State offices Municipal Council

21 MICE RESOURCE ALLOCATION Ministry of Tourism and Culture Board of Directors CEO Business Events Association Development Business Development Sales Event Support Marketing & Communications 21

22 MICE DESTINATION MARKETING Flag/ logo Branding Trade Shows Media PR Campaigns Collaterals

23 Strategic Partnerships MICE CAPACITY BUILDING Flag/ logo Industry Partner Program PCO Partner Program

FUTURE PLANS Education programs to develop the industry and provide certifications Association Development Program to further enhance the

24 FUTURE PLANS Education programs to develop the industry and provide certifications Association Development Program to further enhance the association in the international level Engage local universities to attract, motivate and develop knowledge and skills of upcoming labour force

25 Thank You FOR MORE INFORMATION PLEASE CONTACT : NAME OF SPEAKER: MANISA MOHAMED NOR DESIGNATION: MARKET RESEARCH MANAGER ORGANISATION: MYCEB COUNTRY: MALAYSIA CONTACT: MANISA@MYCEB.COM.MY

PRESENTATION ON MALAYSIA MICE INDUSTRY ZULKEFLI HAJI SHARIF CHIEF EXECUTIVE OFFICER MALAYSIA CONVENTION & EXHIBITION BUREAU

PRESENTATION ON MALAYSIA MICE INDUSTRY ZULKEFLI HAJI SHARIF CHIEF EXECUTIVE OFFICER MALAYSIA CONVENTION & EXHIBITION BUREAU 1 Malaysia At a Glance Thailand Malaysia is divided into Peninsular Malaysia