Boletin de la Computacion Profile

Size: px

Start display at page:

Download "Boletin de la Computacion Profile"

Suzan Ward
5 years ago
Views:

1 Boletin de la Computacion Profile Total Coverage: 22,000 IT Companies Printed Coverage V,STATE RESELLERS % Aguascalientes Baja California Baja California Sur Campeche Chiapas Chihuahua Coahuila Colima Distrito Federal Durango Guanajuato Guerrero Hidalgo Jalisco México Michoacán Morelos Nayarit Nuevo León Oaxaca Puebla Querétaro Quintana Roo San Luis Potosí Sinaloa Sonora Tabasco Tamaulipas Tlaxcala Veracruz Yucatán Zacatecas TOTAL Coverage V, STATE RESELLERS EXTRAS TOTAL % % Aguascalientes % % Baja California % % Baja California Sur % % Campeche % % Chiapas % % Chihuahua % % Coahuila % % Colima % % Distrito Federal % % Durango % % Guanajuato % % Guerrero % % Hidalgo % % Jalisco % % México % % Michoacán % % Morelos % % Nayarit % % Nuevo León % % Oaxaca % % Puebla % % Querétaro % % Quintana Roo % % San Luis Potosí % % Sinaloa % % Sonora % % Tabasco % % Tamaulipas % % Tlaxcala % % Veracruz % % Yucatán % % Zacatecas % % TOTAL % Total Coverage 22,000 IT companies receive printed and electronic editions that include coverage in 32 states and 731 locations. Oaxaca 2% Michoacan 2% Guanajuato 3% Puebla 3 % Nuevo León 3 % Veracruz 4% Jalisco 5% Distrito Federal 33% Estado de México 17%

2 Printed Edition 23,000 copies s and Measurements Cover and Last Page Cover 20. 5x 16 cms. Extended cover 41.5x 27 cms. Back Page 2nd 3rd Fixed pages/advertorial 19.6 x 27cms. Positions 1 to 5 6 to 9 10 to to to 25 Centers $6, USD $11, USD $6, USD $6, USD $6, USD $3, USD $3, USD $2, USD $2, USD $2, USD $5, USD Profile Boletín de la Computación is a free monthly publication with 29 years of experience for all the manufacturers, distributors and resellers in the mexican computer market, we mean: the channel. The content of Boletin is 100% commercial and it s objective is to establish a link of communication between resellers and suppliers. Periocity Monthly Total printed copies 23,000 copies printed in 75 grs. bond paper (consult total circulation) Editorial Content Commercial ads with technical specifications, features and promotions for resellers of products and services related to computers, I.T. and communications. National Coverage In 731 cities inside Mexico. Section Pages/ Advertorial Single Page 19.6 x 27 cms. Double Page 40 x 27cms. Initial Section Page Marker Initial Section Page Footer 20 x 27 cms. and 9 x 27 cms x 3 cms. $2, USD $3, USD $3, USD $2, USD International Coverage 500 copies distributed mainly in the states of California and Florida, in addition to overruns sent to international computer shows like COMPUTEX Taipei, International CES in Las Vegas, among others. Impact per copy 8 readers Printed Edition contract deadline: 10th of the month Beginning of circulation First day of every month. Specs for Printed Edition Ad s format:.tiff Resolution: 300 dpi Font size should not be less than 6.5 points Please include a 150 dpi file (.jpg) of the original file, to validate the tiff.

3 Logo Cliente 6 cm x 2.5 cm AnchoA lto EDITADO POR GRUPO BOLETÍN, S.A. DE C.V. NEIVA 936-1ER PISO, COL. LINDAVISTA, 07300, MÉXICO, D.F. TEL. FAX: (55) INFORME MENSUAL DE NUEVOS EQUIPOS, PROGRAMAS Y PROMOCIONES CON COBERTURA NACIONAL E INTERNACIONAL, VISÍTANOS EN INTERNET boletin@grupoboletin.com.mx AÑO 28 No. 326 ABRIL Imagen Extendida del Anuncio: Ancho 21.4 cm x Alto 21.6 cm Logo Cliente 6 cm x 2.5 cm AnchoA lto EDITADO POR GRUPO BOLETÍN, S.A. DE C.V. NEIVA 936-1ER PISO, COL. LINDAVISTA, 07300, MÉXICO, D.F. TEL. FAX: (55) INFORME MENSUAL DE NUEVOS EQUIPOS, PROGRAMAS Y PROMOCIONES CON COBERTURA NACIONAL E INTERNACIONAL, VISÍTANOS EN INTERNET boletin@grupoboletin.com.mx AÑO 28 No. 326 ABRIL Imagen Extendida del Anuncio: Ancho 21.4 cm x Alto 21.6 cm s and Measurements Cover Back page Centers Half Supplement 2 pages 21.5 x 21 cms. 21 x 27cms. Supplement 4 pages 21.5 x 21 cms. 42 x 27 cms. Flyer 2 pages Back & Front Brochure (Twofold) 4 pages 42 x 27 cms. Brochure (Threefold) 6 pages Brochure (Fourfold) 8 pages Brochure 16 pages 84 x 54 cms. Back & Front Printed in Couche 100 grs. $3, USD $7, USD $4, USD $8, USD $9, USD $10, USD $19, USD Poster 2 letter Poster 4 letter Panoramic Poster 4 letter Flags 4 letter Flags 4 letter 27 x 42 cms. 42 x 54 cms. 84 x 27 cms. 84 x 27 cms. 84 x 27 cms. Front Back & Front $5,050 USD $9, USD $9, USD $10, USD $11, USD Posters can be made in horizontal or vertical format Printed in Color/Couche 130 grs Pennants are printed in Color/Couche 200 grs Specs for ads 1.The file will include: The color ad with elements in CMYK and must be in 300 dpi s. Text must be converted to curves, minimum of 7 points The images used must be 300 dpi s and must be embedded in the document or add a folder of them. 2. When you are editing the final file you have to check: The black text should be 100% black (no other color portions) and also have the attribute overlay (Overprint black) from the original program. The small black areas should have the following values: C = 50 M = 0 Y = 0 K = 100 and large areas: C = 30 M = 30 Y = 30 K = When you export the document as.pdf, you have to activate the check box keep the document s overprint. 4. Add a file (150 dpi), jpg color to validate the tif.

the Insert Service a highly valuable Direct Marketing tool. No. of pieces 5,000 5,001 to 10,000 10,001 to 15,000 15,001 and more 0-50 $0.28* $0.25* $0.21* $0.18* 51-100 $0.33* $0.28* $0.24* $0.

4 Inserts / Printing Services s - Inserts Profile- Inserts In the 23,000 copies aprox. of Boletín de la Computación. The distribution of Boletín de la Computación through the Mexican Postal Service and efficiently directed to a wide and updated database of resellers related to computer s products and services, make the Insert Service a highly valuable Direct Marketing tool. No. of pieces 5,000 5,001 to 10,000 10,001 to 15,000 15,001 and more 0-50 $0.28* $0.25* $0.21* $0.18* $0.33* $0.28* $0.24* $0.21* Cost by piece according to weight $0.38* $0.33* $0.28* $0.24* $0.43* $0.37* $0.31* $0.27* $0.48* $0.41* $0.35* $0.30* $0.54* $0.45* $0.39* $0.34* $0.59* $0.49* $0.42* $0.37* $0.64* $0.54* $0.46* $0.40* * USD Deadline Day 13th of the month previous to the insert. Conditions Only pieces with letter size or smaller and a weight of 400 grs. or less can be inserted. The delivery of the pieces must be done in our offices before the 20th of the month previous to the insert s distribution. Printing Services Pósters Tabloid 4 Letter (standard) Flyers 5 x 9 cms. 1/2 Letter Letter Legal Catálogs 1/2 Letter Full Letter We consider a catalog from 2 pages (8 pags.) and no more than 30 pages. (Stapled) Dípticos y trípticos 1/2 Letter Letter Legal Profile In BOLETIN DE LA COMPUTACION we have the capability to offer design services, production, printing and waterproof of marketing resources for the Mexican IT Market, like Posters, Flyers, Catalogs, Diptychs, Triptychs and Plotter services. Conditions The offer of printing and production services will be done subsequently to a quotation, according to the specifications of the client and the following variables: Copies: The rate of every job, will be considered according to the volume of copies where the minimum amount is pieces. Paper: In every job the kind of paper that will be used for the final print, will be considered. The price will depend on the kind and weight of the paper. The brilliant Couché Grafiche both sides of 135gr. is the standard paper of our publication. Finishes According to the wishes of the client, the printing can take a special finishing: Varnish and UV varnish Finished with staple Finished with special shape

Internet Edition 25,000 hits Boletin launches 4 New fixed Web Ads in Home Page Pushdown Corner peel Bottom Banner (Scroll with page) Takeover Banner New NUEVO Web PRODUCTO Product Takeover Anuncio

Banner Banner (Scroll with page) Measure 900 x 400 px 90 x 70 px 234 x 60 px 980 x 90 px Expandable to 800 x 600 px 234 x 234 px File type GIF / JPG 72 dpi GIF / JPG GIF / JPG GIF / JPG Exposure me

5 Internet Edition 25,000 hits Boletin launches 4 New fixed Web Ads in Home Page Pushdown Corner peel Bottom Banner (Scroll with page) Takeover Banner New NUEVO Web PRODUCTO Product Takeover Anuncio Previo Banner/ Corner Pestaña Page expandible Peel Expandable Banner expandible / Stay Banner On Bo fijo inferior om / New NUEVO Web PRODUCTO Product Takeover banner Corner Bannerpeel Pushdown Image Banner Banner (Scroll with page) Measure 900 x 400 px 90 x 70 px 234 x 60 px 980 x 90 px Expandable to 800 x 600 px 234 x 234 px File type GIF / JPG 72 dpi GIF / JPG GIF / JPG GIF / JPG Exposure me From 5 to 8 seconds N/A N/A N/A Performance 1 Week 2 Weeks 3 Weeks 4 Weeks Appears prior to entering to Bole n website $2, $3 4 $4, $4, Always located at the Top Right Corner of Browsers. Expands when user mouses over the banner and appears during all me on web page. $2, si o., $3, N/A N/A $4, N/A N/A $4, Expands Bo om when user mouses over the banner. Once banner is expanded, appears all me on web page. N/A Fixed banner located at the bo om of Browsers. This banner stays at the bo om o he web page. N/A $2, $4, USD Net Prices

6 Web Ads in Product Sections and Subcategories Online cover in Home Section Skyscraper Banner In both sides in the web page. Video HOTDEAL Banner NEWSLETTER Banner s and Measurements NEW WEB PRODUCT Online cover in Home Sec on Skyscrapper Banner HOTDEAL Banner Video Banner in 8 NEWSLETTERS Measure 780 x 230 px 120 x 600 px 140 x 140 px 240 x 380 px 234 x 60 px File type JPG / GIF GIF / JPG 72 dpi GIF / JPG Videos hosted in GIF / JPG (no anima on) YouTube Performance Home carousel alterna ng with the most important news of the Sec on. The package includes: 1. Online Cover 2. Exposure in News sec on 3. Exposure in Home Page Semanas Contratadas Portada Online de categoría Home del si o Apariciones Newsle er (2 por semana) 1 de 8 1 de 8 2 de 8 2 de 8 2 Fixed Banners located in both sites in the web page. It will appear in a Sec on and its Subcategories. Constant appearance despite the screen scrolling. Fixed Banner while browsing in all Sec ons, Subcategories, Quota on finder and News. Monthly Video showed in Home Page on each Sec on. Banner will appear in 8 e-newsle ers per month, there are of 2 of them per week. Monthly $3, $2, $1, $1, $2, Weeks $3, N/A N/A N/A N/A 2 Weeks $2, N/A N/A N/A N/A 1 Week $1, N/A N/A N/A N/A USD Net Prices

E-mailing 31,000 resellers s No. of emails Price per Registry Less than 2,500 2,501 a 5,000 $610.00 USD (per sending) $0.24 USD 5,001 a 10,000 $0.16 USD 10,001 for all database $0.

7 ing 31,000 resellers s No. of s Price per Registry Less than 2,500 2,501 a 5,000 $ USD (per sending) $0.24 USD 5,001 a 10,000 $0.16 USD 10,001 for all database $0.13 USD Registration Menu Newsletter Coupon Profile To 30,756 database resellers aprox inside Mexico. The massive dispatch of promotional messages via has become an extremely effective marketing resource and highly cost effective. Its effectiveness and profitability is generated when the service is supported in a purged and updated database, along the positioned brand of the sender with deep colective consciousness in the marketing target. In the THE ORGANIC systematization of massive sending we took notice of two important aspects: TThat the contents of the mailings constitute useful information, insomuch that is sought by them, with the intention of benefiting. The calendarization of the massive sendings avoids the overlapping of our advertisers info and the excess sending to the resellers. Banner Promotions Delivery of Material Send your color art in.jpg with 600 pixels width by 2,000 pixels height. 150 dpi of resolution minimum, text and images must be clear enough. If you want to include an animation, this must be in.gif format. The information contained in the blast will be supplied by the client with 24 hrs. before distribution. In case the material needs design, it will be recieved at a minimun of 48 hrs. before distribution. Deadline Make your reservation for ing date preferably with 2 weeks in advance.

8 Event invitation What Link to the Form When & where Form

Regional Economic Report April June 2013

Regional Economic Report April June 213 September 12, 213 Outline I. Introduction II. Results April - June 213 A. Economic Activity B. Inflation C. Economic Outlook III. Final Considerations Introduction