THE GARUDA FREQUENT FLYER AS A NEW MARKETING STRATEGY OF PT GARUDA INDONESIA FINAL PROJECT REPORT
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1 THE GARUDA FREQUENT FLYER AS A NEW MARKETING STRATEGY OF PT GARUDA INDONESIA FINAL PROJECT REPORT Submitted as Partial Requirement in Obtaining Degree in the English Diploma Program, Faculty of Cultural Sciences Sebelas Maret University By: Maryam Qonita C ENGLISH DIPLOMA PROGRAM FACULTY OF CULTURAL SCIENCES SEBELAS MARET UNIVERSITY SURAKARTA 2016
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4 MOTTO Work until you no longer have to introduce yourself. (Anonymous)
5 DEDICATION This final project is dedicated to: My parents My sister and brother My beloved nephew All of my friends Garuda Indonesia BO Solo
6 ACKNOWLEDGMENT First and foremost I would like to thank Allah SWT for His blessing and guidance that this report could make it to the end. I have been supported and helped by many people around me. On this occasion I would like to say many thanks to: 1. Prof. Drs. Riyadi Santosa, M. Ed, Ph. D., the Dean of Faculty of Cultural Science 2. Mr. Agus Dwi Priyanto, S.S., M.CALL, the Head of English Diploma Program, for all your advices and supports 3. Dra. Nani Sukarni, M.S., my final project supervisor, who has been helping me finish this report 4. Drs. Sugiyarto Budi Waskito, M.Pd and Dra. Rara Sugiarti, M.Tourism for being my examiners 5. Ms. Karunia Purna Kusciati, S.S., M.Si, my academic supervisor 6. Mbak Putri, the Secretary of General Manager of Garuda Indonesia BO Solo, for helping me to get the job training in Garuda Indonesia BO Solo 7. Mr. Supriyono, the General Manager of Garuda Indonesia BO Solo and Mr. Heru Hananto Senohadi, the Financial Manager of Garuda Indonesia BO Solo, for give me a chance to did the job training in Garuda Indonesia BO Solo 8. Mr. Eddy Yuniarto, the Sales Accounting Supervisor, for teaching me everything when I m doing the job training there 9. My mom, dad, sister and brother, for your support. I miss you so much! 10. My lovely nephew, Abang Raffi, the one who make me want to go home as soon as possible. You know mami love Abang so much :) 11. Pradewa Panggih and his parents, thank you for your support everyday. I love you. 12. Dhara, Masya, Bunda Salwa and her family, Sarah, Maya, Novia, Lia, Ichi, Diesma, Vanya, Cici and Geng Kontring, thank you for being my very good friend in Solo 13. Amico, my lovely bestfriend, for pushing me to the limits. I miss you guys. 14. Hoofd Awsm and Argh Inspire store, for letting me being your family and give me a chance to know how to work in clothing industry
7 15. Sen Gus, Bang Amon, Mbak Ani, Mbak Rara, Mas Ruben, Vira, Nanda, and all of Garuda Indonesia bo Solo staffs, for caring me very well during the job training 16. All of my English Diploma friends and all of my friends in Solo, for supporting me and being with me these three years Also, I would like to thanks for those I cannot mention above or forgot to write down, thank you very much for your support. I hope this report will be useful for the readers. Surakarta, 19 January 2016 Maryam Qonita
8 PREFACE This final project report is written to fulfill the requirement in obtaining the English Diploma Program degree in Faculty of Cultural Science, Sebelas Maret University. This report was based on the job training conducted by the writer in Garuda Indonesia branch office Solo. This report describes the information about the Garuda Frequent Flyer as a new marketing strategy of PT Garuda Indonesia. It also describes how the Garuda Frequent Flyer is applied in Garuda Indonesia branch office Solo and several problems in Garuda Frequent Flyer. The writer would appreciate for those who want to give any responses, comments and suggestions to make this report become perfect. The writer hopes that this report will be beneficial for the readers. Surakarta, 19 January 2016 Maryam Qonita
9 ABSTRACT Maryam Qonita, The Garuda Frequent Flyer as a new marketing strategy of PT Garuda Indonesia. English Diploma Program, Faculty of Cultural Science, Sebelas Maret University. This final project report is written based on the job training in PT Garuda Indonesia branch office Solo. The objective of this final project report is to describe the Garuda Frequent Flyer applied by PT Garuda Indonesia branch office Solo. The report shows that the Garuda Frequent Flyer is a new marketing strategy of PT Garuda Indonesia. The Garuda Frequent Flyer has been applied well in PT Garuda Indonesia branch office Solo. PT Garuda Indonesia branch office Solo has also been successful in increasing the number of new members every month and making the GFF members always use Garuda Indonesia as their flight partner. The report also shows that the Garuda Frequent Flyer has several problems faced by the GFF members and how the Garuda Indonesia staffs handle the problems. The problems faced by GFF members are missing mileage, misspelled name, member identity that is not yet updated, GFF permanent card has not been received more than two weeks and missing the GFF member card.
10 TABLE OF CONTENTS TITLE PAGE... APPROVAL OF SUPERVISOR... APPROVAL OF THE BOARD OF EXAMINERS... MOTTO... DEDICATION... ACKNOWLEDGMENT... PREFACE... ABSTRACT... TABLE OF CONTENTS... TABLE OF TABLE... i ii iii iv v vi viii ix x xii CHAPTER I: INTRODUCTION... 1 A. Background... 1 B. Research Objectives... 3 C. Research Benefits... 3 CHAPTER II: LITERATURE REVIEW... 4 A. Tourism... 4 B. Transportation Definition of Transportation Kinds of Transportation... 5 C. Marketing Strategy... 6 D. PT Garuda Indonesia History of PT Garuda Indonesia Vision and Mission of PT Garuda Indonesia Logo and Slogan of PT Garuda Indonesia... 8 E. PT Garuda Indonesia BO Solo History of PT Garuda Indonesia BO Solo Structure of Organization F. PT Garuda Indonesia Marketing Strategies GATF Corporate Partnership... 11
11 3. Promos on the Website of PT Garuda Indonesia Discount Garuda Frequent Flyer a. Garuda Frequent Flyer b. Type of Membership c. Earn Miles d. Redeem Miles CHAPTER III: DISCUSSION A. Job Training Activities B. The GFF Applied in PT Garuda Indonesia BO Solo C. GFF Member Benefits Comparison D. Problems of Garuda Frequent Flyer CHAPTER IV: CONCLUSION AND SUGGESTION A. Conclusion Garuda Frequent Flyer GFF Applied in Garuda Indonesia BO Solo B. Suggestion Ticketing office, Reservation and GFF staff who handle GFF tasks GFF Members of Garuda Indonesia English Diploma Students BIBLIOGRAPHY APPENDICES
12 TABLE OF TABLES Table Table Table
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