THE PROBLEMS AND PROSPECTS OF DOMESTIC TOURISM SECTOR IN SRI LANKA. (A Case Study on Kataragama Sacred City and Yala (Ruhuna) National Park).

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1 ~/ J" ~,~oo0t- ~ THE PROBLEMS AND PROSPECTS OF DOMESTIC TOURISM SECTOR IN SRI LANKA (A Case Study on Kataragama Sacred City and Yala (Ruhuna) National Park). by M. SUNIL SHANTHA A Thesis Submitted to the Faculty of Graduate Studies of the University of Sri Jayewardenepura in Partial Fulfilment of the requirements for the Degree of Master of Arts (Economics). Reg. No: A Index No: S.P.A ~.;)~n Vf.JV _.' September 1998 ~. '\: ~.1-

2 TABLE OF CONTENTS Page Acknowledgements Table of Content List of Tables List of Figures Annexex 11 III VIII x XI Chapter 01 Introduction of the Study 1.1 Introduction 1.2 Brief Survey of Studies on Domestic Tourism in Sri Lanka 1.3 Objectives of the Study 1.4 Methodology 1.5 Limitations of the Study 1.6 Chapter Outline Chapter 02 Development of the Tourism Industry 2.1 The Relative Importance of the World Tourism Industry Consumer Expenditure on Tourism Gross Output Employment Value Added Investment Long term Outlook by Tourism and the GNP Contribution Tourism and Employment Opportunities 2.2 Tourism in South Asia 2.3 Tourism Product 2.4 Clarification of the Tourist International Tourist Domestic Tourist 2.5 Historical Background of Tourism Industry in Sri Lanka Tourism Development Plans in Sri Lanka First Stage Second Stage Third Stage n Il

3 Ten Year Tourism Master Plan ( I) Colombo City Colombo Region West Coast: North of Colombo West Coast: Colombo to Galle South Coast: Galle to Hambantota South West Inland North Zone East Coast East Inland HiII Country Kandy Region Ancient Cities North West Inland South East Region Studies on Tourism The Tourism Industry and the Economy of Sri Lanka Foreign Exchange Earnings Domestic Tourism Contribution to GDP Economic Growth and Development Employment Indirect Employment The Contribution to Rural & Regional Development Domestic Tourism in Sri Lanka Chapter 03 Socio-economic Data Pertaining to Domestic Tourists Introduction Visiting Kataragama of the Study Area & Yala Geographical and Administrative Division Topography Temperature and Rainfall Water Resources Socio-Economic Agriculture Demography Data of the Study Area Enterprises and Industries Infrastructure Facilities iv ~---."?~:~~. <~.tl\)o'"~.t",.~ ~"'''''/~ -)-" "',.~. -- / ". '\ f., " 'oil' (I " ' " _ r..t; "''',..-;~

4 Highways Telecommunication Public Transport Water and Electricity Tourist Attractions Cultural Sites Other Historical and Archeological Sites Flora and Fauna Socio-Economic Background of Tourists Visiting Kataragama and Yala The Domestic Tourist Arrivals to Kataragama and Yala by Districts Sex and Age Educational Level Occupational Levels Ethnic Groups Mode of Transport Purpose of Visit Duration of Stay Accommodation Facilities Seasonality of Trips Expenditure Patterns of Tour Expenditure on Transport Expenditure on Meals Accommodation Purchase of Goods Other Expenses Frequency of Trips 72 Chapter 04 Problems & Prospects of Domestic Tourist Industry in 4.1 Kataragama & Yala Problems Faced t:lythe Tourism Demand Sector Problems Faced by Tourists Telephone Facilities t Market Facilities Public Amenities Non- Availability of an Information Centre Problems Faced by the Pilgrims - 93 v

5 Lack of Water Difficulty of Obtaining Meals Menace of Mosquitoes and Flies Sanitary Services Transport Problems Difficulties in Preparing Meals Problems Faced by Tourists and Pilgrims I Lack of Security Uncleanliness Inadequacy of Public Conveniences Health and Medical Facilities Environmental Problems Problem of Beggars The Problems Faced by the Tourism Supply Sector Infra-structure Facilities The Limitation of Lands Loan Facilities Institutional Problems Other Problems Possibilities for Improving Facilities for Tourism in Kataragama and Yala Water Food Sanitary Services Expansion of Security Measures Transport Facilities Telephone Facilities Market The Facilities for the Preparation of Meals Facilities of Health Services Environmental Necessities Other Amenities Proposal for a Tour Package to Cater to the Needs of Domestic Tourists Preparation of Domestic Tour Package for Kataragama and Yala Areas Conclusion of the Regression Models 90 VI

6 Chapter Bibliography Annexes Conclusion and Recommendation Conclusion Recommendations vu

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