TABLE OF contents. Feel the Hamptonality 3. Brand Facts 4-5. Services & Amenities 6-9. Development 10. Awards Brand Leader Bios 14-21

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2 TABLE OF contents Feel the Hamptonality 3 Brand Facts 4-5 Services & Amenities 6-9 Development 10 Awards Brand Leader Bios Media Resources 22

3 HAMPTON BY HILTON Hampton by HiltonTM has always put the guest at the forefront of everything it does, breeding a culture of thoughtful service. In fact, the brand s unmatched personality and approach to hospitality is so unique that it has its own name, Hamptonality. Defined by a culture of friendly, authentic, caring and thoughtful service, Hampton by Hilton strives to create unforgettable moments for every guest. It can be seen in the smile of Team Members or heard in the tone of a good morning! Hamptonality is behind the great service guests receive. It drives Team Members to serve with excellence and ease, and the brand loves to share it with the world with more than 2,345 hotels open and hundreds in the pipeline globally. HAMPTON BY HILTON MEDIA KIT TM 3

4 BRAND facts Hampton by Hilton is an upscale mid-priced leader in the lodging segment and one of 14 brands in the Hilton portfolio, a leading global hospitality company. Each Hampton by Hilton hotel offers warm surroundings, a friendly service culture and complete satisfaction with the 100% Hampton Guarantee. Guests also experience many value-added amenities such as Hampton s free, hot breakfast featuring delicious waffles or On the Run Breakfast Bags for grab-and-go convenience. And, complimentary Wi-Fi is available throughout the property. Consistent and quality accommodations, in-room amenities with the latest technology and impeccable service, combined with convenient locations and competitive rates, have solidified Hampton by Hilton as a leader in its segment and a well-recognized hotel brand. Canada United States United Kingdom Netherlands Germany Poland Romania Belarus Russia Hawaii Italy Turkey China Mexico Costa Rica Dominican Republic Panama Puerto Rico Dubai coming soon India Ecuador Colombia Bolivia Uruguay HAMPTON BY HILTON TM MEDIA KIT 4

5 Properties by Location There are more than 2,345 hotels open in 21 countries with hundreds more in the pipeline making Hampton by Hilton a global brand that seeks to meet the needs of its guests no matter where they travel. Hampton by Hilton offers guests consistent service from location to location and convenient access to its properties. CANADA 56 Hotels 6,203 Rooms USA 2,146 Hotels 210,838 Rooms LATIN AMERICA 45 Hotels 5,879 Rooms EUROPE, MIDDLE EAST & AFRICA (EMEA) 68 Hotels 10,585 Rooms ASIA PACIFIC 29 Hotels 4,470 Rooms *As of March 31, 2018 (Hilton s 2018 First Quarter Earnings Report) Locations & Customers The hotel brand can be found in a multitude of locations, like urban-chic areas surrounded by shopping, nearby popular tourist attractions and high-end restaurants or in the middle of business districts. A large percentage of hotels are in tertiary and suburban markets, but they can also be found near beach destinations and resort communities. As the brand grows, so does its development in downtown locations and revitalized historic districts. Hampton by Hilton serves an even mix of business and leisure travelers. Reservations To make a reservation at any location, travelers may visit hampton.com or call HAMPTON. For International travel, call: (UK) or (Outside UK) Digital Check-In With Hilton s award-winning digital checkin with room selection tool, Hilton Honors members can log into their accounts and choose their exact room from a digital floor plan prior to arrival. About Hilton Honors Hilton Honors is the award-winning guest-loyalty program for Hilton s 14 world-class brands comprising more than 5,300 properties with more than 863,000 rooms in 106 countries and territories. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits, including a flexible payment slider that allows members to choose nearly any combination of Points and money to book a stay, an exclusive member discount that can t be found anywhere else and free standard Wi-Fi. Members also enjoy popular digital tools available exclusively through the industryleading Hilton Honors mobile app, where Hilton Honors members can check-in, choose their room and access their room using a Digital Key. With more than 74 million members, Hilton Honors offers hundreds of ways to earn and redeem Points. Members can redeem their Points for free nights, premium merchandise, items on Amazon Shop with Points; make charitable contributions or gain access to unique events through the Hilton Honors auction platform (HiltonHonors.com/auctions), such as exclusive artist experiences and hotel concert events with Live Nation, or race experiences with the McLaren-Honda Formula 1 team. The program is free to join, and travelers may enroll online by visiting HiltonHonors.com or connect with Hilton Honors at news.hiltonhonors.com. HAMPTON BY HILTON TM MEDIA KIT 5

6 SERVICES & AMENITIES 100% Hampton Guarantee Making you happy makes us happy. So, if we can make your stay better, talk to any member of our team, and we ll make sure you re 100% happy. GUARANTEED. TM Perfect Mix Lobby This area is an open-concept design to offer guests a comfortable space where they can mingle and relax any time of the day. Key features are an expansive community table, traditional and soft seating, accent and pendant lighting, a 24-hour beverage area and focal wall to feature local elements. The Perfect Mix Lobby is a vibrant, dynamic atmosphere where guests can come together. Fitness Center This is Hampton by Hilton s version of a fitness center offering guests high-quality strength training, core and cardio equipment, including treadmills, elliptical fitness training and recumbent cycles. These fitness centers designed specifically for Hampton by Hilton provide essential amenities that help guests stay healthy and fit. Hampton by Hilton Business Center At Hampton by Hilton, all guests have access to the business center with computers, copiers, printers, fax machines and other amenities such as remote printing capabilities. With 24-hour availability, it offers easy and flexible access for guests to use the center as they need it. Hampton by Hilton TREATS Newer Hampton by Hilton properties feature TREATS, a walk-up or walk-in shop filled with snacks, toiletries, local merchandise and drinks, including water, soda, single-serve beer and wine, for purchase. It will be located conveniently in the Perfect Mix Lobby of each hotel. HAMPTON BY HILTON TM MEDIA KIT 6

7 Hotel Services & Amenities Available at Hampton by Hilton Properties in the Americas. In-Room Services and Amenities: HDTV high-definition television available in all guest rooms, offering an expanded channel line-up Free in-room movie channels Free high-speed internet access in all guest rooms Multiple power units to charge multiple electronic devices simultaneously Curved shower rod and curtain over bathtub, or large walk-in shower Night-light in bathroom Tea kettle or coffee maker, iron and ironing board Accessible rooms available at request Guest Services: 100% Hampton Guarantee Free, hot breakfast including fresh baked waffles* and hearty oatmeal*, both with toppings, served daily Hampton by Hilton s On the Run breakfast bags packed with water, an apple, a multi-grain bar and an artisan breakfast bread loaf available every weekday morning* Perfect Mix Lobby featuring a 24-hour beverage service Self-service business center with access to remote printing in some locations Indoor or outdoor swimming pools at most locations Fitness Center offering quality strength training and cardio equipment at most locations TREATS* on-site shop with access to light snacks or other essential items 24/7 No additional charge for children under 18 years old staying with a parent *Available in all U.S. and Canada hotels and some Latin America hotels. HAMPTON BY HILTON TM MEDIA KIT 7

8 Hotel Services & Amenities Available at Hampton by Hilton Properties in Europe, the Middle East and Africa. What to Expect at Hampton by Hilton: WELCOME: Guests enter into culturally-rich hotels with an experience that celebrates travel. Guests arrive to friendly and accommodating hotel staff. WORK: The hotel offers guests an area dedicated to work, secluded and available any time of the day, to conduct informal meetings, access computers, surf the internet or print needed documents. LIVING: Guests are invited to socialize and reenergize with regionally-inspired food options, 24/7 beverage and food offerings and convenient access to sundry items. GATHER: Hampton by Hilton designed its communal spaces with an open concept that allows its guests to gather in an atmosphere without walls and separation. Guests enjoy being able to move freely in the flexible atmosphere, separated only by its vibrant colors and quality furnishings. In-Room Services and Amenities: HDTV high-definition television available in all guest rooms, offering an expanded channel line-up Complimentary wireless internet access in all guest rooms Convenient and spacious work desk with comfortable task chair Accessible and convenient electrical outlets throughout the room Large walk-in shower with fixed glass screen (in some locations) bathtub with curved shower rod Tea kettle or coffee maker, iron and ironing board Wheelchair-accessible rooms Guest Services: 100% Hampton Guarantee Free, hot breakfast Complimentary wireless high-speed internet access in the lobby Bar and lounge, offering a beverage or quick meal 24/7 area for convenient access to a light snack or other essential items On-site Fitness Center No additional charge for children under 18 years old staying with a parent HAMPTON BY HILTON TM MEDIA KIT 8

9 Hotel Services & Amenities Available at Hampton by Hilton Properties in Asia Pacific. What to Expect at Hampton by Hilton: WELCOME: Guests enter into culturally-rich hotels with an experience that celebrates travel. Guests arrive to friendly and accommodating hotel staff and a wall of photographs capturing travel experiences from around the world. WORK: The hotel offers guests an area dedicated to work, secluded and available any time of the day, to conduct informal meetings, access computers, surf the internet or print needed documents. LIVING: Guests are invited to socialize and reenergize with regionally-inspired food options, 24/7 beverage and food offerings and convenient access to sundry items. GATHER: Hampton by Hilton designed its communal spaces with an open concept that allows its guests to gather in an atmosphere without walls and separation. Guests enjoy being able to move freely in the flexible atmosphere, separated only by its vibrant colors and quality furnishings by its vibrant colors and quality furnishings. In-Room Services and Amenities: HDTV high-definition television available in all guest rooms, offering an expanded channel line-up Complimentary wireless internet access in all guest rooms Convenient and spacious work desk with comfortable task chair Accessible and convenient electrical outlets throughout the room Large walk-in shower with fixed glass screen (not in some locations) bathtub with curved shower rod Tea kettle or coffee maker, iron and ironing board Wheelchair-accessible rooms Guest Services: 100% Hampton Guarantee Free, hot breakfast Complimentary wireless high-speed internet access in the lobby Bar and lounge, offering a beverage or quick meal 24/7 area for convenient access to a light snack or other essential items Access to Fitness Center facilities, at most locations No additional charge for children under 18 years old staying with a parent HAMPTON BY HILTON TM MEDIA KIT 9

10 DEVELOPMENT At Hampton by Hilton, guests count on the brand s team members to provide friendly hospitality, consistent quality and value-added amenities. This expectation comes from the standard the brand has set for each hotel. The brand understands that developers expect the same quality offering, and Hampton by Hilton delivers with a strong, proven brand that is backed by the operational and marketing resources of Hilton Worldwide. These resources provide support in areas such as sales and marketing, global brand services, hotel operational technology and include hotels in the wellknown guest-loyalty program Hilton Honors. Hampton by Hilton is stronger than ever since first opening its doors in The brand has experienced steady growth and sustained success, even during years where there was little or no growth industry-wide. This includes expansion into all 50 states with the recent opening of a new hotel in Hawaii, along with numerous hotels in the pipeline in China, a high demand development area. To learn more about franchising opportunities, visit hamptonfranchise.com. Entrepreneur magazine ranks Hampton by Hilton No. 29 on its annual Franchise 500 list, making it the only hotel chain in the Top 30. Hampton also received the No. 1 spot in the Hotels & Motels category. This ranking, among other awards and accolades, underscores the brand s vitality, value and quality of the Hampton by Hilton product, as well as the level of continued trust that owners and franchise partners have placed in the brand. Hampton by Hilton continually listens to its guests, team members and franchise partners to stay on top of industry trends and explore features that will drive sustainable, competitive advantages. With a commitment to strategic growth, quality and friendly, authentic, caring and thoughtful service, Hampton by Hilton strives to stand on its track record of success as the first choice for guests and developers alike, now and in the future. HAMPTON BY HILTON TM MEDIA KIT 10

11 AWARDS 2018 Hampton by Hilton received two Hermes Awards for its Real Travel campaign: Platinum: Social Media Content Campaign Platinum: Public Relations Social Marketing Campaign Hampton by Hilton received four HSMAI Adrian Awards for its Real Travel campaign: Silver: Advertising, Advertising Single Entry - Television Consumer Bronze: Digital Marketing, Digital Campaign - Integrated Marketing Campaign for Consumer Silver: Digital Marketing, Digital Single Items - Social Media/Social Networking Silver: Digital Marketing, Digital Campaign - New Opening/Launch Hampton by Hilton is ranked #1 in the Hotels & Motels category of Entrepreneur magazine s annual Franchise 500 list for the ninth year in a row. (The brand ranks #29 on full Franchise 500 list.) 2017 Ranked #2 in Best Upper Midprice Category-Business Travel News U.S. Hotel Chain Survey Hampton by Hilton wins PR News Platinum Award for PR Team of the Year Hampton by Hilton receives PRSA s Silver Anvil Award of Excellence in the Multicultural Public Relations, Business category for First Comes Like, then Comes Love: Hampton by Hilton Taps into Hispanic Buying Power campaign Harris Poll EquiTrend Study acknowledge Hampton as the heathiest hotel brand in the midscale category Hampton by Hilton recognized with the highest ranking in the Upper Midscale category by the American Customer Satisfaction Index Hampton by Hilton received highest ranking as the mid-market hotel brand of the year by Harris Poll EquiTrend Hampton by Hilton ranked Platinum in MONEY magazine s Best Hotels in the World list for mid-range hotel chain category 2016 Business Travel News U.S. Hotel Chain Survey Best Mid-Price Hotel Chain Hampton by Hilton ranked #1 in the Customer Experience Survey in a 2016 Forrester Research, Inc. Survey Hampton by Hilton is named a co-winner in the Marketing Communications category of the 2016 PR Platinum Awards for the Seekender public relations program Hampton by Hilton awarded VOX Award by Memphis chapter of PRSA (Public Relations Society of America) for the Seekender public relations program Hampton by Hilton received three MarCom Awards: Platinum Public Relations Program Hampton by Hilton Uses Star Power to Stir Seekenders to Seize Summer Weekends Gold Integrated Marketing First Comes Like, then Comes Love... Hampton by Hilton Taps into Hispanic Buying Power HAMPTON BY HILTON TM MEDIA KIT 11

12 Honorable Mention Traditional and Social Media Campaign First Comes Like, then Comes Love...Hampton by Hilton Taps into Hispanic Buying Power Hampton by Hilton s Seekender program won PRSA Sunshine District Radiance Awards in marketing consumer products and social media categories Hampton by Hilton was awarded PRSA s 2016 Silver Anvil Award of Excellence for the Seekender public relations program Entrepreneur magazine ranks Hampton by Hilton No.2 on its annual Franchise 500 list, making it the only hotel chain in the Top 10 Hampton by Hilton is named 2016 Harris Poll Equitrend Mid-Market Hotel Brand of the Year Hampton by Hilton receives a SABRE Award, recognizing campaigns that demonstrate the highest levels of strategic planning, creativity and business results Gold l Product Media Relations (Consumer Media) l Hampton by Hilton Uncovers and Inspires a New Type of Traveler: The Seekender Hampton by Hilton receives six HSMAI Adrian Awards: Gold Marketing Program, Consumer Hampton by Hilton Uncovers and Inspires a New Type of Traveler: The Seekender Gold Feature Placement Print - Trade Publication Hampton Entrepreneur Gold Repositioning Hampton We Go Together Silver Social Media Campaign Hampton by Hilton Uncovers and Inspires a New Type of Traveler: The Seekender Silver Social Media Campaign 2015 Hampton Framing Memories Bronze TV-Consumer Hampton We Go Together Hampton by Hilton is recognized with four Platinum Marcom Awards and two Gold awards. The platinum awards were given for the Seekender public relations program and the Hampton We Go Together marketing campaign Hampton by Hilton is named 2015 Harris Poll Equitrend Mid-Market Hotel Brand of the Year For the fourth consecutive year, Hampton by Hilton was named the #1 franchise on Entrepreneur Magazine s annual Franchise 500 list, known as the world s first, best, and most comprehensive franchise ranking Hampton by Hilton was recognized with a Women s Choice Award for Best Midscale Hotel for Overall Service, Romantic Getaways and Family Travel 2014 Hospitality Sales & Marketing Association International (HSMAI) Adrian Awards One Gold and Three Bronze awards for Public Relations Harris Poll EquiTrend Study Ranked #1 Mid-Market Hotel BDRC Hotel Guest Survey Most Improved Brand in the U.S.A Magellan Awards 5 gold and silver awards for entries in marketing and public relations HOTELS Social Hotel Awards Ranked #1 in Best Integrated Digital Campaign HAMPTON BY HILTON TM MEDIA KIT 12

13 2013 Entrepreneur magazine s annual Franchise 500 #1 Franchise (Third Year) Women s Choice Award Best Midscale Hotel for Best Overall Service, Romantic Getaways and Family Travel Hospitality Sales & Marketing Association International (HSMAI) Adrian Awards 12 gold, silver and bronze awards for entries in traditional and digital marketing and public relations Communitas Awards Leadership in Organization s Community Service Award for Hands-On Hamptonality 2012 J.D. Power and Associates 2012 Customer Service Champion Award Entrepreneur magazine s Global Franchise Ranking #1 Global Franchise Entrepreneur magazine s annual Franchise 500 #1 Franchise (Second Year) Lodging Hospitality Magazine s Top Brands list Largest Hotel Brand in the U.S. Business Travel News U.S. Hotel Chain Survey Best Mid-Price Hotel Chain Travel Weekly Silver Magellan Award Winner Best Mid-Scale Lobby Design Which magazine Hampton named among top three U.K. hotel brands Hospitality Sales & Marketing Association International (HSMAI) Adrian Awards three Gold, three Silver and two Bronze, for entries in advertising, online marketing, public relations and internal communications Travel Weekly Readers Choice Awards Survey Best Mid-Priced Hotel 2011 Entrepreneur magazine s annual Franchise 500 #1 Franchise Travel Weekly Readers Choice Awards Survey Best Mid-Priced Hotel Hospitality Sales & Marketing Association International (HSMAI) Adrian Awards Platinum Award for In-Flight and On- Property Advertising; additionally, two Gold, one Silver and one Bronze, for entries in advertising and public relations 2010 Entrepreneur magazine s annual Franchise 500 ranked fourth overall Travel Weekly Readers Choice Awards Survey Best Mid-Priced Hotel Business Travel News U.S. Hotel Chain Survey Best Mid-Price Hotel Chain Hotel & Motel Management s Limited- Service Hotel Chain Survey #1 Hotel Chain Forrester Research, Inc., Customer Experience Survey third among 133 firms, 14 industries Hospitality Sales & Marketing Association International (HSMAI) Adrian Awards one Gold, one Silver and one Bronze Customers Award for Most Family- Friendly Hotel from HolidayExtras.com Hampton Liverpool/John Lennon Airport, United Kingdom Communitas Awards Leadership in Organization s Community Service Award 2009 Travel Weekly Readers Choice Awards Survey Best Mid-Priced Hotel Business Travel News U.S. Hotel Chain Survey Best Mid-Price Hotel Chain International Organization of Women Pilots, The Ninety-Nines, Inc. George Palmer Putnam Award, in appreciation of Hampton s Save-A-Landmark program helping to restore the Amelia Earhart Birthplace Museum HAMPTON BY HILTON TM MEDIA KIT 13

14 BRAND LEADER bios Bill Duncan serves as the Global Head of Focused Service and All Suites categories leading the following brands: Hilton Garden Inn, Hampton by Hilton, Tru by Hilton, Embassy Suites by Hilton, Homewood Suites by Hilton and Home2 Suites by Hilton. In this role, Duncan oversees the integration of core management functions, development of long-term shared operational and performance and growth strategies, including brand culture, owner relation and hotel operations support. This segment of brands collectively have a global footprint of nearly 4,000 properties and growing. Duncan is a hospitality industry veteran with more than 25 years devoted to all suites hotels. He began his career at Embassy Suites, where he spent more than a decade serving in various management, hotel performance support and sales roles. Bill Duncan Global Head, Focused Service and All Suites Brands Hilton Prior to his current position, Duncan served as Global Head of Homewood Suites and Home2 Suites. During this time, Duncan established Homewood Suites as the leader in the upscale extended-stay segment, growing it into a global brand with a footprint of more than 400 hotels. As a result, the brand achieved award winning customer satisfaction including leading the brand to six consecutive Top Extended Stay Hotel honors from J.D. Power & Associates. He is also responsible for the introduction of Home2 Suites, which has been one of the fastest growing brands in Hilton s history. Home2 Suites celebrated its 100th hotel opening in 2016, just five years after the brand s debut. Deeply engaged in both professional and civic organizations, Duncan has been recognized for several industry and community awards throughout his distinguished career, including receiving the Hospitality Sales & Marketing Association s Top 25 Extraordinary Minds in Sales & Marketing, and the Memphis Corporate Volunteer Council Executive Leadership Award. In addition to his involvement with a variety of Memphis charities, Duncan is also the Executive Sponsor of Hilton s Memphis Community Outreach Program, for which he leads the strategic deployment of social responsibility programs. HAMPTON BY HILTON TM MEDIA KIT 14

15 As Global Head of Hampton by Hilton, Shruti Gandhi Buckley is responsible for the overall performance of the brand, including determining brand strategy, driving innovation and revenue, increasing market share, enhancing and evolving the guest experience and serving as a brand liaison with owners and developers. Gandhi Buckley is a seasoned brand management and marketing leader with over 20 years of experience in the areas of global business management, brand strategy and analysis, and consumer marketing and public relations across a variety of industries including food, luxury cosmetics, toys, outdoor gear, and most recently, hospitality. Shruti Gandhi Buckley Senior Vice President, Global Head Hampton by Hilton Prior to joining Hilton, Gandhi Buckley was the global brand leader for Fairfield and Protea Hotels brands with Marriott International. Prior to her time with Marriott International, Gandhi Buckley held marketing and brand management positions with leading organizations including Nestle, Unilever, Estee Lauder, Chanel Inc., and National Geographic. Gandhi Buckley has lived and worked in Europe and Asia, providing her with a solid understanding of the global market place and regional branding and marketing nuances. Gandhi Buckley earned her B.S. in Business Administration from the University of California at Berkeley. She enjoys traveling to exotic destinations, hiking, skiing, photography and cooking. HAMPTON BY HILTON TM MEDIA KIT 15

16 As Vice President of Focused Service Brand Performance Support, Scott Schrank has worked in the hospitality industry since He is responsible for leading a team of more than 50 team members under the umbrella of brand performance support, all unified by a goal of maximizing the hotel and owner support platforms for Hilton Garden Inn, Hampton by Hilton and Tru by Hilton hotels. Schrank has served in many capacities including general manager with Holiday Inns, Inc. and Promus Hotels; vice president of the learning and development Team with Promus Hotels and partner of Golder Hospitality Management Group which opened their first hotel in St. Paul, Minnesota. Prior to joining the Hampton Brand Team, Schrank worked for Intercontinental Hotels as a general manager and regional director of operations for the Midwest Region. Scott Schrank Vice President, Focused Service Brand Performance Support Hilton Schrank holds an Associate s degree in culinary arts and hospitality management from Johnson & Wales University. Born and raised in Dayton, Ohio, Schrank is the proud father of four children and the grandfather of five. Schrank is a fervent Ohio State Buckeyes and Cincinnati Bengals fan and loves to go on family trout fishing trips. Above all, Schrank s passion is to serve others and to demonstrate what a service-oriented environment truly looks like, both internally and externally. HAMPTON BY HILTON TM MEDIA KIT 16

17 As Vice President of Marketing for Focused Service Brands at Hilton, Amy Martin Ziegenfuss is responsible for leading the marketing of Hampton by Hilton and Hilton Garden Inn, and Tru by Hilton. In her role, she is responsible for the development and execution of brand positioning, driving digital commerce, traditional advertising, promotions and public relations. Martin Ziegenfuss is a seasoned marketer, with 20 years of experience building global brands and driving digital commerce through high-impact advertising and marketing across broadcast, print, digital and social media. She has experience leading teams and campaigns across North America and EMEA in public companies and franchise organizations. Amy Martin Ziegenfuss Vice President of Marketing, Focused Service Brands Hilton Prior to joining Hilton, Martin Ziegenfuss oversaw the advertising, creative and social media strategy for Choice Hotels, where she led the brand s relaunch, oversaw the national advertising strategy and campaign implementation, and led the brand s multicultural marketing initiatives across African American, Hispanic and LGBT segments. Martin Ziegenfuss also spent time in Europe, where she led pan-european efforts for Choice Hotels, including strategic planning, creative development and campaign management of offline and online advertising and marketing for the company s family of brands. Prior to her time at Choice, Martin Ziegenfuss held marketing roles at a variety of organizations across financial, healthcare, and non-profit sectors, as well as a stint at an agency. She earned a bachelor s degree in communications from Hood College in Frederick, MD, and an MBA from George Washington University. She spent seven years living and working in London, and is a keen traveler, reader, diver, horse rider and cook. HAMPTON BY HILTON TM MEDIA KIT 17

18 Tal Shefer oversees the brand management for Hilton s focused service brands, Hampton by Hilton and Hilton Garden Inn, across Europe, Middle East and Africa (EMEA) as Vice President Regional Head. Shefer manages the development of the two brands across the region in a bid to build further brand awareness and expand the focused service offerings. Tal Shefer Vice President - Regional Head, Focused Service Brands Europe, Middle East and Africa (EMEA) Hilton This year Shefer celebrates 15 years of service with Hilton. He joined the company as part of the ELEVATOR fast track general manager program and has held various positions at Hilton London Metropole, Athene Palace Hilton Bucharest and served as operations manager at the Hilton London Olympia and director of operations at the Hilton London Kensington. In 2007, Shefer assumed the role of general manager at the Hilton Garden Inn Luton North - this was the first Hilton Garden Inn property to open in the United Kingdom and one of the first in Europe. Shefer joined the focused service team in 2010 as director - international brand performance support, a role which has supported the rapid growth of Hilton s focused service brands outside the Americas. There are now more than 100 focused service properties in EMEA and Shefer has played a key role in reaching this milestone. In 2013, Shefer assumed the role of senior director brand performance support EMEA - focused service brands. Since first joining the team in 2010, he has supported the opening of over 100 new hotels in strategic markets and implemented several strategic initiatives to drive revenue, loyalty and profits for Hilton s owners and operators. Shefer holds a Bachelor s degree (hons) in Hotel Business Management from Birmingham City University. HAMPTON BY HILTON TM MEDIA KIT 18

19 Sean Wooden is the vice president of Brand Management, Asia Pacific at Hilton. He is responsible for overseeing brand management and brand performance support across Hilton s portfolio of full and focused service brands located in the Asia Pacific region. Woodsen leads a team that grows relationships with owner and management company representatives and develops and implements successful and measurable programs aimed at driving revenue, loyalty, culture and quality control as the brands continue to expand rapidly in the region. Sean Woodsen Vice President, Brand Management Asia Pacific Hilton Woodsen started his career at Hilton as a head chef at Hilton Portsmouth in the United Kingdom in He subsequently held a number of senior management roles including director of business development, hotel manager and general manager at a number of Hilton properties in Europe including Hilton Southampton, Hilton Basingstoke, Hilton St. Anne s Manor and Brighton Metropole Hilton. Woodsen was most recently senior director of Brand Performance Support for the Hilton Hotels & Resorts and DoubleTree by Hilton brand portfolios across Europe, Middle East and Africa. Woodsen holds a degree in catering and hospitality from Highbury Tec Cosham Portsmouth. In his free time, Woodsen enjoys fishing for carp, riding and customizing lambrettas, playing football and spending time with his family. HAMPTON BY HILTON TM MEDIA KIT 19

20 Craig Dezern is Vice President of Brand Communications at Hilton. In his role, Dezern leads global communications across Hilton s 14 industryleading brands as well as for the award-winning Hilton Honors loyalty program. One of his responsibilities is to focus on reaching consumer audiences around the world through brand storytelling and marketing communications, including the more than 160 million guests Hilton welcomes every year. Craig Dezern Vice President, Brand Communication Hilton Prior to joining Hilton, Dezern spent more than 20 years as a communications leader at the Walt Disney Company. Most recently, Dezern led a team of more than 100 professionals driving earned, owned, social and promotional media campaigns for Walt Disney Parks and Resorts, a family vacation business that spans three continents and includes six world-class vacation destinations and a top-rated family cruise line. Before joining Disney, Craig was an award-winning journalist for The Orlando Sentinel, earning national accolades for feature writing, environmental reporting and public service. A native of Louisville, Ky., Dezern earned his B.A. from Western Kentucky University, with a double major in journalism and English. In 1992, Craig was a journalism fellow at the Yale Law School, earning a Master of Studies in Law. Craig is the professional advisor for the University of Florida Bateman Competition, serves on the board of Historic St. Augustine and recently joined the WKU Department of Communications Advisory Council. HAMPTON BY HILTON TM MEDIA KIT 20

21 MEDIA resources For more information about Hampton by Hilton, please visit: Hampton by Hilton Global Media Center Hampton by Hilton Press Releases Hampton by Hilton Milestones Property Gallery Media Inquiries Hilton Worldwide Press Releases You can also visit us on facebook.com/hampton, twitter.com/hampton, or instagram.com/hamptonbyhilton For all media inquiries, please contact: Rachel Kenon Brand Public Relations Focused Service Brands Erin Pratt Brand Public Relations Focused Service Brands HAMPTON BY HILTON TM MEDIA KIT 21