MEDIA KIT CONTENTS ABOUT 2 EXPERIENCE 3 DEVELOPMENT 4 LOYALTY 5 BRAND LEADERS 6

Transcription

1 MEDIA KIT CONTENTS ABOUT 2 EXPERIENCE 3 DEVELOPMENT 4 LOYALTY 5 BRAND LEADERS 6

2 ABOUT Say hello to a game-changing hotel experience from Hilton that s vibrant, affordable and young-at-heart. It s energetic, but it s relaxing and comfortable. It s familiar, and it s also unexpected. It s completely reimagined, it s uniquely Tru. Tru is a category disruptor, breaking through the sea of sameness to offer a great stay that is fun and engaging. While other brands talk, we sing with a personality that s full of life and defined by three key pillars: Simplified Purposefully designed spaces and tech savvy with digital check-in, digital keys and USB ports in every outlet, plus free, fast WiFi and wireless printing throughout the hotel. Spirited Vibrant and fresh interior design with 2,880 sq. ft. of lobby space to play, eat, relax and work in semi-private work pods. Grounded in Value Complimentary WiFi and build-your-own breakfast bar with hot items and more than 35 different breakfast topping options, 24/7 market place, comfortable mattresses, top-rate in-room entertainment and a fitness room with modern equipment all at an affordable price. ABOUT 2

3 EXPERIENCE Designed to be a place that will make guests stop and smile and stay awhile, Tru s fresh and functional mindset applies to all aspects of the guest experience, including: Reimagined, enlarged lobby with 2,880 square feet of public space with areas to work, play games, eat or lounge. Rooms are modern and designed to make every square foot count, with natural light from oversized windows, a mobile desk, top-rate in-room entertainment and large all-shower bathrooms with premium bath amenities. Breakfast is reinvented with the build-your-own Top It breakfast bar that has hot options and more than 35 sweet and savory toppings so guests can create their own healthy or indulgent morning masterpieces. Tech savvy hotel with mobile check-in, Digital Key, free super-fast WiFi, remote printing, social media wall, lobby ipads and accessibility to outlets everywhere. National and local brand gourmet snacks and drinks including single-serve beer and wine are available 24/7 in the Eat. & Sip. market located in the heart of the lobby. EXPERIENCE 3

4 DEVELOPMENT Catch the Spirit Tru by Hilton has over 40 open properties, and more than 300 hotels in the pipeline. Tru by Hilton is a franchise-only brand that is easy to construct, operate and maintain, while delivering a strong owner return. Designed for success in a variety of markets, the brand will develop in primary and secondary urban, suburban and highway locations in North America, with potential for further international expansion in the future. Developers of Tru receive the full support of the Hilton Performance Advantage, an integrated system of operational and marketing services that work together to create an unrivaled competitive advantage, including the award-winning guest loyalty program, Hilton Honors. 42 open properties 311 hotels in pipeline 30K rooms in pipeline *As of September 30, 2018 (Hilton, 2018 Thrid Quarter Earnings Report) To learn more about franchising opportunities DEVELOPMENT 4

5 LOYALTY About Hilton Honors Tru by Hilton is part of Hilton Honors, the award-winning guest-loyalty program for Hilton s 15 distinct hotel brands. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits, including a flexible payment slider that allows members to choose nearly any combination of Points and money to book a stay, an exclusive member discount that can t be found anywhere else and free standard WiFi. Members also enjoy popular digital tools available exclusively through the industry-leading Hilton Honors mobile app, where Hilton Honors members can check-in, choose their room and access their room using a Digital Key. This program is free to join, and travelers may enroll online by visiting Connect with Hilton Honors at newsroom.hilton.com/hiltonhonors. Awards 2018 o The Lodging Industry s Elite Awards, Innovator of the Year, Alexandra Jaritz 2017 o Silver HSMAI Adrian Award PR New Opening/Launch, Tru by Hilton Making a Tru Debut o Bronze PRSA Anvil Award of Commendation, Media Relations, Consumer Services, Travel and Tourism/ Hospitality, Tru by Hilton Disrupts the Industry 2016 o Stevie Awards: Bronze, Best New Product or Service of the Year, Consumer Services o Boutique Design s Gold Key Awards: Judges So Cool o Innovation by Design Awards Finalist, Fast Company LOYALTY 5

6 BRAND LEADERS Bill Duncan Global Head All Suites and Focused Service Category Hilton Bill Duncan serves as the global head of the All Suites and Focused Service Categories, meaning he oversees Embassy Suites by Hilton, Homewood Suites by Hilton and Home2 Suites by Hilton (All Suites) along with Hampton by Hilton, Hilton Garden Inn and Tru by Hilton (Focused Service). In addition, Duncan oversees the Enterprise Owner Relations team, which provides an aligned global owner relations strategy, and drives owner portfolio and hotel-level performance by coordinating owner support communications, events, and recognition. In his role, Duncan leads the integration of core management functions, and development of long-term shared operational, performance and growth strategies for the All Suites and Focused Service Categories. Collectively, the All Suites brands have a global footprint of more than 950 properties (one of the largest portfolios of all suites inventory in the world) while the Focused Services brands boast more than 3,200 properties worldwide. Together, the All Suites and Focused Service categories represent the largest division of Hilton with a combined total of over 4,150 open hotels and a global pipeline of more than 1,800 properties. Duncan is a hospitality industry veteran with more than 25 years devoted to all suites hotels. He began his career at Embassy Suites, where he spent more than a decade serving in various management, hotel performance support and sales roles. Prior to his current position, Duncan served as Global Head of All Suites Brands and Global Head of Homewood Suites and Home2 Suites, the extended-stay hotel portfolio for Hilton. During his tenure, Duncan established Homewood Suites as the leader in the upscale extended-stay segment, growing it into a global brand with a footprint of more than 400 hotels, and upholding the brand s award-winning customer satisfaction culture including leading the brand to six consecutive Top Extended Stay Hotel honors from J.D. Power & Associates. He is also responsible for the introduction of Home2 Suites, which has been one of the fastest growing brands in Hilton s history. Home2 Suites celebrated the 200th hotel opening in 2017, just six years after the brand s debut. Deeply engaged in both professional and civic organizations, Duncan has been recognized for several industry and community awards throughout his distinguished 30-year career, including the Hospitality Sales & Marketing Association s Top 25 Extraordinary Minds in Sales & Marketing, and the Memphis Corporate Volunteer Council Executive Leadership Award. Duncan is involved with a variety of Memphis charities, and has served on numerous boards, including the National Coalition for the Homeless and Catholic Charities. In addition, Duncan is also the Executive Sponsor of Hilton s Memphis Community Outreach Program, for which he leads the strategic deployment of social responsibility programs. BRAND LEADERS 6

7 BRAND LEADERS Alexandra Jaritz Senior Vice President, Global Head Hilton Alexandra Jaritz serves as the global head of, a game-changing brand that provides guests with a consistent and vibrant experience at a great value. Notably, Tru by Hilton has achieved the fastest brand launch in the history of the hospitality industry, with over 40 open properties and over 300 hotels in the pipeline. A brand strategist and marketing expert with more than a decade of leadership experience in the hospitality industry, Jaritz and her team brought Tru by Hilton to market in record time. The concept was revealed at the 2016 America s Lodging Investment Summit in January 2016, and the first Tru by Hilton property opened to the public in April 2017 in Oklahoma City. In recognition of her leadership and success with the launch of Tru by Hilton, in December 2017 Jaritz was named Lodging magazine s Person of the Year. Prior to joining Hilton, Jaritz held key executive positions with Choice Hotels International, serving most recently as a corporate officer and senior vice president of Brand Strategy and Marketing. In that role, she was responsible for a portfolio of nine hotel brands across the midscale, economy and extended stay segments, representing 5,000 hotels and gross room revenue in excess of $5 billion. In addition to spearheading brand strategy, marketing and public relations, Jaritz directed product innovation, franchisee relations/portfolio management, and procurement services. During her tenure at Choice, she led the development of successful brand refresh strategies for Comfort Inn, Comfort Suites and Sleep Inn, driving significant increases in consumer satisfaction and ROI for developers. Additionally, Jaritz brings a unique financial perspective to Tru by Hilton, having worked as a real estate consultant at Ernst & Young, LLP in the Hospitality Services Group and a financial analyst in the Investment Banking Division at Lehman Brothers Inc. Jaritz received her Bachelor of Science degree in Hotel Administration from Cornell University, a Master of Business Administration degree from Duke s Fuqua School of Business, and completed Harvard University s Executive Education Course in Strategic Marketing Management. Originally from Germany, Jaritz began cultivating her deep understanding of the hospitality industry at an early age as she traveled the world with her family and held operations-focused roles at several leading hotel brands throughout her travels. Jaritz now resides in Alexandria, Virginia, with her husband, young daughter and three dogs. She is based in Hilton s corporate office in McLean, Virginia. BRAND LEADERS 7

8 BRAND LEADERS Christian Kuhn Vice President Marketing, Focused Service Brands Hilton Christian Kuhn currently leads the global brand positioning and overall marketing strategy for Hampton by Hilton, Hilton Garden Inn by Hilton, and Tru by Hilton. Most recently, Kuhn lead the global positioning and overall marketing strategy for Hilton s All Suites brands, Embassy Suites by Hilton, Homewood Suites by Hilton and Home2 Suites by Hilton. Kuhn and his team introduced Hilton s first joint-brand consumer marketing campaign, BRING IT, creating a new travel category for consumers: all-suites hotels. With a simple yet powerful message Suites for All! the integrated program creatively underscores the tangible and psychological benefits of space while championing the convenience, comfort and value-added benefits shared by the three Hilton brands. Kuhn is also responsible for directing the development of the brands long-range growth plan; focused on driving revenue, improving market share and building brand loyalty for more than 3,000+ hotels across the Focus Service Brands. Previously, Kuhn served as the vice president of marketing for Homewood Suites and Home2 Suites, introducing the Stay in the Groove, Fresh, New Way, Home for Our Nation s Military, Travel MANager, and Home Cooked Meals campaigns and programs. He has also served as the director of marketing for Embassy Suites. Before joining Hilton, Kuhn spent more than 20 years at America Online (AOL) and the American Association of Retired Persons (AARP). Kuhn s work has earned various top industry accolades including Hermes Creative Awards, PRSA Bronze Anvil Awards, HSMAI Adrian Awards, MarCom Awards, PR News PR Platinum Awards and Travel Weekly Magellan Awards. Personally, he has been recognized by HSMAI as one of the Top 25 Minds in Sales and Marketing. Based in McLean, Virginia, Kuhn graduated from Pennsylvania State University with a Bachelor of Science in Business and Health Policy. He and his wife Laura enjoy traveling with their two children, taking care of their two rescue dogs and whenever possible trying to find time to play golf. BRAND LEADERS 8

9 BRAND LEADERS Craig Dezern Vice President Brand Communications Hilton Craig Dezern is Vice President of Brand Communications at Hilton. In his role, Dezern leads global communications across Hilton s 15 industry-leading brands as well as for the award-winning Hilton Honors loyalty program. One of his responsibilities is to focus on reaching consumer audiences around the world through brand storytelling and marketing communications, including the more than 160 million guests Hilton welcomes every year. Prior to joining Hilton, Dezern spent more than 20 years as a communications leader at the Walt Disney Company. Most recently, Dezern led a team of more than 100 professionals driving earned, owned, social and promotional media campaigns for Walt Disney Parks and Resorts, a family vacation business that spans three continents and includes six world-class vacation destinations and a top-rated family cruise line. Before joining Disney, Craig was an award-winning journalist for The Orlando Sentinel, earning national accolades for feature writing, environmental reporting and public service. A native of Louisville, Ky., Dezern earned his B.A. from Western Kentucky University, with a double major in journalism and English. In 1992, Craig was a journalism fellow at the Yale Law School, earning a Master of Studies in Law. Craig is the professional advisor for the University of Florida Bateman Competition, serves on the board of Historic St. Augustine and recently joined the WKU Department of Communications Advisory Council. BRAND LEADERS 9

10 CONTACTS FOR ALL MEDIA INQUIRIES, PLEASE CONTACT: Rachel Kenon Director Tru by Hilton Brand Communications Erin Pratt Tru by Hilton Brand Communications Liza Mencarini Manager Tru by Hilton Brand Communications