FUN OPPORTUNITIES IN PHILIPPINE TOURISM TOURISM PERFORMANCE. Tourism Economic Impact. Verna C. Buensuceso Director for East Japan

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1 FUN OPPORTUNITIES IN PHILIPPINE TOURISM Verna C. Buensuceso Director for East Japan TOURISM PERFORMANCE Tourism Economic Impact

2 TOURISM PERFORMANCE INTERNATIONAL TOURIST ARRIVALS TOP 12 INBOUND TOURIST FOR Million international tourists in 2016, 10.16% increase from 5.36 million in 2015 Japan is the 4 th biggest market for Philippine tourism Source: Department of Tourism TOURISM PERFORMANCE INTERNATIONAL TOURISM RECEIPTS or approximately US$ 5 Billion

3 TOURISM PERFORMANCE 2017 International Tourist Arrivals JAN - JUN M JAN - JUN ,978 M International Tourists Receipts JAN - JUN Php B 2017 JAN JUN Growth Rate: 12.73% 2016 Php B Growth Rate: 14.89% Average Length of Stay JUN 2017 JUN nights 9.56 nights Average Daily Expenditure JUN 2017 JUN , PhP 5, PhP JAPAN (INTO THE PH) Total Inbound Trips 535,238 (2016) 7.98% growth Type of Travelers 87.10% Male/12.9% Female FIT (91%), Repeat visitors (76.7%) Profession, Managerial, Administrative; Clerical, Sales, Services; Students, Minors Age Group & Companion Travelling alone, with friends, with spouse Purpose of Travel Holiday (58%) ; Business (12%) ; VFR (4%) Length of Stay 5.85 days/7.41 nights (package tour) Things most liked about PH Warm hospitality/kindness of people, beautiful scenery, good food/liquor/fruits Activities Done Shopping, sight seeing, sports, nature/adventure, beach holiday Leading Destinations Visited 1) Cebu; 2) Manila; 3) Bohol 4) Batangas; 5) Davao 6) Boracay Seasonality Summer holidays (August) Winter holidays (December-February) Travel Bookings Via Online and travel agency Information Sources Friends/Relatives/Business Associates, Internet, Travel Agencies, Travel Books Lead Time in Booking 2.36 weeks Spending F&B, Entertainment/Recreation, Shopping, Accommodation

4 RANK NORTHERN LUZON SOUTHERN LUZON VISAYAS MINDANAO RANK OF JAPANESE TOURISTS IN PHILIPPINE DESTINATIONS (2016) BENGUET BULACAN NUEVA VIZCAYA ILOCOS SUR NUEVA ECIJA PAMPANGA BAGUIO CLARK BATAAN IFUGAO LA UNION BONTOC CAUAYAN TARLAC CAGAYAN ILOCOS NORTE KALINGA PANGASINAN SANTIAGO SUBIC TUGUEGARAO 8 BATANES CALABARZON CAMARINES NORTE MASBATE SORSOGON CATANDUANES ALBAY 9 EL NIDO 10 ISABELA CORON CEBU BACOLOD REGION XIII BOHOL ILOILO CITY GUIMARAS NEGROS ORIENTAL CAPIZ ILOILO PROVINCE BUKIDNON DAVAO CITY MISAMIS ORIENTAL DAPITAN SAMAL ISLAND DIPOLOG MISAMIS OCCIDENTAL CAMIGUIN REGION XII ENGLISH AS A SECOND LANGUAGE (ESL) IN THE PHILIPPINES Photos from SME AG, EV Academy, Genius, 3D

5 ENGLISH AS A SECOND LANGUAGE (ESL) Why the Philippines? 3rd largest Englishspeaking country in the world % of the Filipino population speak English English is the official language for business and medium of instruction Number 1 in Business English with a BEI score of 7.95 Proximity to Japan Patient, nurturing and highly qualified teachers (nternationally certified: CELTA, DELTA, TESOL, TEFL) One of the few countries offering one-on-one English instruction English Speaking Environment: application through community interaction & field trips Value-for-money English education ESL Program Offerings in the Philippines For students: Basic and Advanced English Business English Academic English Intensive English Sparta Modules English for Specific Purpose (ESP) Preparation for English Proficiency Examination: TOEIC Review IELTS Review TOEFL Review For Teachers: TESOL Teaching Knowledge Test

6 STUDY ABROAD HIGH SCHOOL (less than 3 months) The Philippines ranked 9 th of 96 schools with 700 students (Survey conducted by the Ministry of Education covering all schools in Japan from April 2015 to March 2016) 1) Australia 2) U.S. 3) England 4) Canada 5) New Zealand 6) Taiwan 7) Korea 8) Singapore 9) PHILIPPINES COMPARISON OF ESL MODULES Study in Western Countries Study in the Philippines CLASS LODGING COST Group lesson for 10 to 20 students 4 hours group lesson Dormitory to accommodate 6 students in thesame room Homestay Approx. 250,000 for 4 weeks for 4 hours lesson a day Total cost inclusive airfare would be 500,000 1:1 One-on-one lessons 4 hours one-to-one lesson 2 hours group lessons (5 to 10 student) Dormitory to accommodate 1 to 4 students In thesame room with toilet and bath All meals including Saturday and Sunday Approx. 150,000 for 4 weeks for 6 to 8 hours a day, inclusive all meals and lodge Total cost inclusive airfare would be 250,000

7 ESL DESTINATIONS PHILIPPINES Baguio Clark Manila Iloilo LUZON VISAYAS Cebu MINDANAO Photos from SME AG, EV Academy M.I.C.E.

8 MICE RANKING: ASIA PACIFIC AND MIDDLE EAST Based on number of meetings per country RANK COUNTRY NO. 1 China Japan Korea Australia Thailand 174 Based on number of meetings per city Manila 14th 6 Singapore India Taipei Malaysia Hong Kong, China Indonesia United Arab Emirates meetings Cebu 15th 13 New Zealand Philippines meetings Source: International Congress and Convention Association MICE Industries and Size of Groups The meeting and conventions industry will have a flat growth in North America and decline in Europe, while Asia and Latin America will see fast growth. Source: American Express Meetings & Events

9 TOURISM INVESTMENTS IN THE PHILIPPINES NATIONAL TOURISM DEVELOPMENT PLAN Tourism Vision

10 NATIONAL TOURISM DEVELOPMENT PLAN Tourism Clusters & Destination Areas: 20 Tourism Clusters - 7 Northern Philippines - 6 Central Philippines - 7 Southern Philippines of which 9 are Gateway Clusters (with international airports) 49 Tourism Development Areas AREAS FOR INVESTMENT PRIORITY PROJECTS Accommodation Facilities Tourism Enterprise Zones/ Integrated Development Transportation Facilities Health & Wellness MICE Facilities Theme Parks Agri-tourism Facilities Retirement Villages Tourism Training Centers and Institutes Restoration and preservation of cultural centers/heritage

11 ROOM CAPACITY Room Requirement By Major Island Group 50,949 10,157 20,232 20,560 56,701 11,275 22,794 22,632 63,525 12,521 26,019 24,985 70,893 13,838 29,521 27,534 78,913 15,234 32,348 30,331 88,965 16,984 38,534 33, Northern PH Central PH Southern PH Room Gaps in Select TDAs TDAs Clark-Subic- Tarlac Cavite- Batangas Cam Sur-Cam Norte- Catanduanes Albay-Masbate- Sorsogon Aklan-Capiz- Antique 5,186 6,034 7,013 8,089 9,279 10,643 4,629 5,115 5,667 6,264 6,915 7,644 10,077 10,740 11,495 12,314 13,207 14,210 5,647 6,187 6,804 7,476 8,212 9, ,192 2,070 3,060 4,225 Cebu 1, Negros-Siquijor 3,320 3,824 4,390 4,997 5,649 6,366 Surigao del Norte & Sur Mis Oriental- Camiguin Davao Norte- Davao Sur Davao Oriental & Occidental 1,453 1,630 1,826 2,032 2,251 2,485 1,832 1,948 2,076 2,210 2,349 2,496 3,726 4,282 4,903 5,562 6,265 7, ,074 1,167 1,264 1,365 1,471 ROOM GAP: 177,980 rooms Hotel: No. of Projects: 6 Total Investments Cost: P4.4 Billion Ecozone Developer: No. of Projects: 4 Total Investments Cost: P75.3 Billion ETDP 2016 Capacity : rooms - 3,624 seats - 9,068 Manpower : 23,241 Resorts & Theme Park: No. of Projects: 2 Total Investments Cost: P395.5 Billion Total Investments: Php Billion Sports & H & W: No. of Projects: 2 Total Investments Cost: P.24 Billion Ecozone Locator: No. of Projects: 2 Total Investments Cost: P100.6 Billion Serviced Residences: No. of Projects: 2 Total Investments Cost: P2.1Billion Tourist Transport: No. of Projects: 2 Total Investments Cost: P1.7Billion

12 Mercure Ermita - Opening in rooms M Gallery Admiral Manila - Opening in rooms Novotel Suites Manila by Acqua - Opening in rooms Novotel Calatagan Beach Resort - Opening: TBA rooms The Westin Manila Bay Shore 600 rooms The Westin Manila Sonata Place - Opening in rooms DusitD2 Manila - Opening in rooms Dusit Thani Residences Davao rooms Dusit D2 Lubi Plantation (Davao) rooms Dusit Princess Cebu rooms Dusit Princess NAIA Gardens Manila rooms Dusit D2 Davao rooms Dusit D2 La Union - Opening in rooms JW Marriot Resort & Spa (PPC, Palawan) rooms Microtel by Wyndham -- Manila -Puerto Galera -El Nido -Coron HOTEL BRANDS INCENTIVES FOR TOURISM PRIORITY PROJECTS Income Tax Holiday Duty free importation of Capital Equipment (PURSUANT TO E.O. # 70) Employment of foreign nationals SIRV under E.O. 63 Executive Order No. 226 Omnibus Investment Code of 1987

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