Hotel Foresight: A Hotel Terrorist Attack Playbook data from v Anderson Kill P.C. All Rights Reserved.

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2 Hotel Foresight: A Hotel Terrorist Attack Playbook data from v Anderson Kill P.C. All Rights Reserved.

3 Jeff Moore CEO - Muir Analytics Purveyor, SecureHotel.US v Anderson Kill P.C. All Rights Reserved.

4 Hotel Foresight: A Hotel Terrorist Attack Playbook data from v Anderson Kill P.C. All Rights Reserved.

5 Threat math Big picture attack data, 2010 Tactical picture attack data, 2010 Main idea: to understand how and why belligerents attack hotels; then take action 5

6 Threat: terrorism* impact math (*political violence & hi-order criminal violence included) Terrorism X Hotel = reduced ROI Casualties Physical damages Repairs/renovations Lawsuits Insurance Brand/social media damage Lost business Care funds 6

7 Threat: Terrorism impact on hotels Example, November 2008 Mumbai attacks (excluding Oberoi hotel) $28.4 million, repairs/etc. approx. $29 million, insurance, lost business, etc. aprox. $80,000, repairs/etc. 7

8 Threat: Terrorism* protection math (*political violence & hi-order criminal violence included) Protective intelligence X Hotel = better protected ROI* New and superior standard of compliance *Better protected ROI ACTIONS Improve security across an entire hotel chain Upgrade liabilities policies Calculate underwriting risks Write precise insurance policies Hone hotel development strategies/projections PR and crisis mgmt plans Justify security cost increases 8

9 6-Year hotel attack timeline

10 2010, Direct vs. indirect hotel attacks Near the property/building, brand and/or guests impacted Indirect 33% Direct attacks 67% On the property, in the building 10

11 2010 Hotel attack casualty rates (direct attacks) Jan Feb Mar Apr May Jun Jul Aug Sep Oct 254 Killed Wounded Nov Dec

12 2010, Attack geography 16% 14% 2% 14% 2% 20% 4% 1% 6% 2% 1% 11% 8% 2% 28% 16% 47% 4% 2% 12

13 2010, Top 5 hotel attack countries Thailand Afghanistan Mexico 25 resulted from several weeks of riots interpreting statistics is critical to demonstrate truth UK India Iraq Pakistan Greece Nigeria Indonesia Nicaragua Philippines Russia USA Yemen Australia Brazil Burundi Canada Chile, Easter Island Colombia Denmark Egypt Denmark Egypt Germany Ivory Coast Jordan Kyrgyzstan Myanmar Nepal New Zealand Palestine Somalia Sri Lanka UAE LIMITED 2010 DATA ONLY NOT SUITABLE FOR RISK REDUCTION 13

14 2010 Hotel attacks: in war zones or not? Outside war zone 14% Terror target countries 5% Inside war zone 81% Some high intensity, some low intensity some of this was political violence 14

15 2010, Hotels attacks by star rating 39% 19% 16% B 15% (includes 1-star) 11% 15

16 2010, Hotels attacked by size of enterprise Large chains 34% Independent hotels 32% Medium size chains 7% Local/small sized chains 27% 16

17 2010, Major chains attacked 20% 23% 7% 7% 7% 10% 10% 13% 3% 17

18 2010, Types of attack groups (what kinds of organizations are attacking hotels?) Other 4% Government 6% Terrorism/insurgency 52% Crime 15% Political action 23% 18

19 2010, Top 6 hotel attack targets (who or what were the attackers going after?) 27% 26% 11% 8% 8% 6% 19

20 2010, 2 popular hotel attack tactics (21 different types of tactics were identified over a 6-year period) 25 Jan, Cristal Grand Ishtar & Babel (Babylon Warwick Hotel,) Baghdad, Iraq 26 Mar, Oval Hotel, Surabaya, Indonesia 21 Feb, Hotel Panorama (or Panorama Balas,) Cairo, Egypt 5 Oct, Bank and the Ramada Da Vincis Hotel (name since changed,) Londonderry, NI, UK 22 Apr, Holiday Inn, Monterrey, Mexico 24 Aug, Hotel Muna, Mogadishu, Somalia 20

21 2010, Top 3 bomb placement locations Edge of hotel grounds 38% In hotel parking 10% Inside hotel 38% 21

22 2010, Raid entry tactics Mob or "mass" entry 5% Dynamic entry 95% 22

23 2010,Top 3 raid weapons/weapons sets used 32% 32% 23% 23

24 2010, Top 3 hotel raid formation sizes (how many people were in the attack group?) 2-6 PAX 45% PAX 14% 10 PAX 13% 24

25 Muir Analytics, LLC Questions? Jeff M. Moore, PhD CEO, Muir Analytics (muiranalytics.com)