Region 2: Tourism Partnership of Niagara. Visitor Statistics Visitor Spending Statistics Hotel Statistics Tourism Related Establishments

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1 Region 2: Tourism Partnership of Niagara Visitor Statistics Visitor Spending Statistics Hotel Statistics Tourism Related Establishments

2 Visitors to Region 2 Origin Length of Stay Main Purpose of Trip Year: 2013 Total Ontario Other Canada US Overseas Overnight Same-Day Pleasure VFR Shopping Conventions Business Other Total Visits Total Household/Party Visits 7,991,500 5,986, ,000 1,416, ,100 2,789,200 5,202,300 4,369,100 2,296, ,300 20, , ,700 Total Person Visits 12,242,300 8,236, ,300 3,072, ,600 4,476,200 7,766,200 7,242,700 3,147, ,400 30, , ,100 Length of Stay (Person Visits) Overnight 4,476,200 2,762, ,400 1,214, ,200 4,476,200-2,946,100 1,046,400 53,000 16, , ,700 Same-Day 7,766,200 5,474,000 10,000 1,857, ,400-7,766,200 4,296,700 2,101, ,500 14, , ,500 Main Purpose of Trip (Person Visits) Pleasure 7,242,800 4,780, ,100 2,059, ,600 2,946,100 4,296,700 7,242, VFR 3,147,600 2,357,500 80, , ,100 1,046,400 2,101,200-3,147, Shopping 234, ,400 - N/A N/A 53, , , Conventions (Personal) 30,800 30,800 - N/A N/A 16,700 14, , Business 662, ,200 15,300 50,000 49, , , ,700 - Conventions (Business) & Conferences 273, ,600 13,700 23,500 12, , , ,300 - Other Business 389, ,600 1,600 26,500 36,700 41, , ,400 - Other Personal 924, ,200 1, ,800 36, , , ,100 Quarter Trip Started (Person Visits) Q1 (Jan - Mar) 2,226,600 1,719,900 22, ,800 54, ,300 1,548,300 1,056, ,000 2,000 8, , ,600 Q2 (Apr - Jun) 3,014,400 1,983,900 34, , ,700 1,082,100 1,932,400 1,909, ,000 48, , ,700 Q3 (Jul - Sep) 4,532,900 2,840,300 97,900 1,254, ,100 1,702,600 2,830,200 2,971, , ,100 13,900 90, ,300 Q4 (Oct - Dec) 2,468,500 1,692,200 70, , ,100 1,013,200 1,455,300 1,305, ,600 64,600 8,400 61, ,500 Accommodation Type (Person Visits) Roofed commercial 3,170,500 1,815, , , ,900 3,170,500-2,483, ,300 48,900 16, , ,000 Hotels 2,746,600 1,557, , , ,400 2,746,700-2,150, ,800 48,200 14, , ,600 Motels 243, ,500 14,600 86,600 12, , ,800 23, ,800 6,200 21,500 Commercial cottage/cabins 57,500 14, ,800 5,500 57,600-38,700 13, ,100 Other roofed commercial 132, ,800 11,000 N/A N/A 132, ,100 7, ,100 2,800 Camping/RV facilities 110,500 71,600 6,100 30,600 2, ,500-99,200 6, ,400 Private homes/cottages 1,003, ,500 56,900 71,600 18,800 1,003, , ,900 1,900-25,800 43,100 Private homes 955, ,900 56,900 35,800 18, , , ,700 1,900-24,200 22,100 Private cottages 48,400 12,600-35,800-48,400-24,600 1, ,600 20,900 Other accommodation type 226,700 35, ,600 29, , ,700 28,700 2,100-2,600 32,600 Number of Nights (Person Visits) 0 nights 7,766,200 5,474,000 10,000 1,857, ,400-7,766,200 4,296,700 2,101, ,500 14, , ,500 1 night 2,403,700 1,645,700 42, , ,700 2,403,700-1,634, ,600 50,800 5,100 57, ,500 2 nights 1,299, ,400 65, ,700 92,500 1,299, , ,400 1,400 11,500 49,500 77,200 3 nights 469, ,200 57, ,700 16, , ,700 94, ,400 18,400 4 nights 140,100 54,600 20,300 57,900 7, ,100-75,700 29, ,000 7,500 5 nights 72,300 31,400 14,200 22,400 4,300 72,200-47,200 23, , nights 59,100 21,300 8,500 12,400 16,800 59,100-30,000 23, ,900 2, nights 31,400 8,600 6,600 7,100 9,100 31,400-8,200 15, ,300 6,200 Number of Nights Total Nights 8,278,800 4,503, ,800 2,367, ,900 8,278,900-5,112,900 2,141,700 56,000 28, , ,800 Average nights of total visits Average nights of overnight visits Number of Nights by Accommodation Type Nights in roofed commercial 5,181,500 2,628, ,800 1,749, ,300 5,181,400-4,088, ,400 51,900 28, , ,400 Nights in hotels 4,443,500 2,198, ,400 1,527, ,700 4,443,400-3,512, ,500 51,100 24, , ,400 Nights in motels 401, ,100 35, ,200 19, , ,200 29, ,600 16,800 29,200 Nights in commercial cottage/cabins 144,300 36,900 2,400 93,900 11, , ,400 17, ,000 Nights in other roofed commercial 192, ,800 17,800 N/A N/A 192, ,500 14, ,800 2,800 Nights in camping/rv facilities 351, ,300 20,700 87,100 6, , ,300 12, ,600 Nights in private homes/cottages 2,239,900 1,591, , , ,800 2,239, ,000 1,593,500 1,900-94, ,600 Nights in private homes 2,050,300 1,551, ,800 83, ,800 2,050, ,500 1,592,000 1,900-88,400 72,500 Nights in private cottages 189,600 40, , ,600-82,500 1, ,500 99,100 Nights in other 506,300 45, , , , ,000 51,500 2,100-2, ,100 Activities Participated (Person Visits) Festivals/Fairs 744, ,900 15, , , , , , , ,700 72,200 Cultural Performances 1,044, ,900 17, , , , , , ,100 1,300 1,400 23,800 63,700 Museums/Art Galleries 823, ,800 60, , , , , , ,500-1,600 18,100 39,400 Zoos/Aquariums/Botanical Gardens 405,800 95,400 32, , , , , ,300 96,700 1,900 3,100 3,000 25,700 Sports Events 374, ,600 22,800 83,700 47, , , ,600 50,100-3,100 12,700 39,000 Casinos 1,683,600 1,099,800 74, ,800 96,500 1,191, ,400 1,407, ,200 8, ,700 56,700 Theme Parks 580, ,200 43,900 83,800 82, , , ,200 69, ,100 3,000 18,500 National/Provincial Nature Parks 881, ,100 82, , , , , , ,000-3,100 16,500 45,200 Historic Sites 1,570, ,200 51, , ,000 1,064, ,200 1,023, , ,400 83,500 Sightseeing 2,437,900 1,011,200 22, , ,100 1,099,100 1,338,800 1,837, ,700 7,100-57, ,100 Aboriginal 10,300 1, ,300 7,900 2,500 8,200 1,

3 Visitors to Region 2 Origin Length of Stay Main Purpose of Trip Year: 2013 Total Ontario Other Canada US Overseas Overnight Same-Day Pleasure VFR Shopping Conventions Business Other Visit Family or Relatiaves 2,389,500 1,588,100 12, , , ,400 1,744, ,700 1,834,500 4,600-26, ,300 Shopping 1,542, ,400 6, , , , , , , ,500 4,500 53,900 90,900 Movies 175,100 48,200 2,200 28,100 96,600 80,100 95,100 68,900 86, ,200 12,800 Restaurant or bar 1,589, ,400 5, , , , , , ,800 24,500 7,300 60,800 95,300 Medical/Dental appointment 29,900 22,400-3,800 3,700 3,800 26,100 7,300 3, ,500 Business Meeting/Conference/Seminar 287, ,800 1,900 26,600 43,500 68, ,000 16,500 1,800-11, ,100 15,000 Any Outdoor/Sports Activity 1,497,700 1,109,600 55, , , , ,100 1,229, ,300 9,500-13,100 33,900 Play a sport 264, ,000 8,000 21,600 1, , , ,200 4,600 7,500-1,500 9,100 Boating 178,100 54,100 13,100 61,900 49, ,900 53, ,800 36, ,200 10,200 Golfing 200, ,800 5,700 7,800 10,900 88, , ,400 19, , Fishing 66,900 46, ,800 4,200 18,300 48,500 43,700 21, ,600 - Hunting Skiing/Snowboarding 17,500 14, ,800 9,400 8,100 10,700 6, Snowmobiling ATV Cycling 56,500 24,800 5,500 13,800 12,400 41,400 15,100 39,900 12, ,000 Hiking 328, ,300 36,900 15,200 41, ,900 80, ,800 83,100 2,000-2,000 7,800 Camping 127, ,400 5, ,800 94,700 32, ,900 10, Visit a beach 484, ,500 12,400 58,600 60, , , ,300 73, ,000 12,900 Wildlife/Bird watching 274,000 96,400 16,300 78,700 82, ,400 29, ,400 46, ,800 12,500 Household/Party Size and Composition Total household/party visits 7,991,500 5,986, ,000 1,416, ,100 2,789,200 5,202,300 4,369,100 2,296, ,300 20, , ,700 1 person (Party Visits) 1,680,000 1,017,800 13, , , ,200 1,248, , ,600 8, , ,900 2 persons (Party Visits) 1,857,600 1,045,400 22, , , ,000 1,080,600 1,136, ,900 59,100 6,400 46, ,800 3 or more persons (Party Visits) 4,453,900 3,923, , ,700 56,000 1,581,000 2,872,800 2,730,300 1,271,300 86,500 14, , ,000 Average party size Party with adult(s) only (%) 0% 81% 82% 83% 87% 80% 83% 76% 86% 92% 81% 99% 87% Party with children (%) 0% 19% 18% 17% 13% 20% 17% 24% 14% 8% 19% 1% 13% Age of Respondents (Person Visits) Under 15 years 406,600 N/A N/A 321,100 85, , , ,100 73, , years old 1,416,200 1,211,900 37,700 96,600 70, , , , ,800 27,200-56,300 59, years old 2,260,800 1,885,700 33, , , ,000 1,444, , , , ,900 81, years old 2,165,500 1,758,000 36, , , ,200 1,255,200 1,489, ,800 20,800 7,500 90, , years old 1,697,000 1,147,300 67, , , , ,500 1,055, ,000 14,200 9,000 81, , years old 1,761,900 1,124,100 26, ,300 98, ,500 1,199,300 1,155, ,600 8,500 10,900 49, , years old 1,933,800 1,109,100 22, ,800 86, ,800 1,296,900 1,220, ,600 51,500 2,800 20, ,700 Age not stated 600,700 N/A N/A 595,700 5,000 43, , ,900 82, , ,700 Source: This analysis is based on Statistics Canada microdata which contain anonymised data collected in the Travel Survey of Residents of Canada and the International Travel Survey. All computations on these microdata were prepared by the Ontario Ministry of Tourism, Culture and Sport and the responsibility for the use and interpretation of these data is entirely that of the authors.

4 Visitor Spending in Region 2 Origin Length of Stay Main Purpose of Trip Year: 2013 Total Ontario Other Canada US Overseas Overnight Same-Day Pleasure VFR Shopping Conventions Business Other Total Visitor Spending in Region Total Visitor Spending 1,833,347,000 1,056,921, ,086, ,770, ,571,000 1,293,822, ,524,000 1,376,454, ,540,000 43,134,000 7,256,000 70,353,000 98,610,000 Length of Stay (Visitor Spending) Overnight 1,293,822, ,609,000 99,998, ,982, ,233,000 1,293,822, ,055, ,143,000 14,787,000 6,438,000 58,372,000 63,026,000 Same-Day 539,524, ,312,000 2,087, ,788,000 22,337, ,524, ,399,000 82,396,000 28,347, ,000 11,981,000 35,584,000 Main Purpose of Trip (Visitor Spending) Pleasure 1,376,454, ,197,000 59,239, ,612,000 86,406, ,055, ,399,000 1,290,048, ,925,000 - VFR 237,540, ,703,000 31,365,000 26,468,000 35,004, ,143,000 82,396, ,536, Shopping 43,134,000 43,134,000 - N/A N/A 14,787,000 28,347, ,134, Conventions (Personal) 7,256,000 7,256,000 - N/A N/A 6,438, , ,256, Business 70,353,000 43,777,000 10,608,000 8,044,000 7,925,000 58,372,000 11,981,000 86,406,000 35,004, ,428,000 14,236,000 Conventions & Conferences 44,266,000 28,444,000 10,006,000 4,513,000 1,303,000 39,103,000 5,163,000-35,004, ,963,000 - Other Business 26,086,000 15,332, ,000 3,530,000 6,622,000 19,269,000 6,819, ,464,000 14,236,000 Other Personal 98,610,000 36,854, ,000 46,646,000 14,236,000 63,026,000 35,584, ,374,000 Quarter Trip Started (Visitor Spending) Q1 (Jan - Mar) 261,235, ,937,000 6,318,000 60,338,000 8,642, ,465,000 99,770, ,918,000 33,740, ,000 2,721,000 22,438,000 17,099,000 Q2 (Apr - Jun) 432,905, ,219,000 13,459, ,991,000 46,236, ,798, ,106, ,199,000 48,885,000 6,988,000-23,357,000 22,477,000 Q3 (Jul - Sep) 733,612, ,606,000 46,802, ,613,000 66,592, ,888, ,724, ,030,000 82,107,000 19,597,000 1,738,000 10,438,000 40,704,000 Q4 (Oct - Dec) 405,593, ,159,000 35,507,000 82,827,000 22,100, ,671, ,923, ,307,000 72,809,000 16,229,000 2,797,000 14,122,000 18,329,000 Average Visitor Spending in Region Average per person Average per person per overnight visit Average per person per night Average per person per same-day visit Itemized Visitor Spending in Region Total Visitor Spending 1,833,347,000 1,056,921, ,086, ,770, ,571,000 1,293,822, ,524,000 1,376,454, ,540,000 43,134,000 7,256,000 70,353,000 98,610,000 Transport (Total) 226,109, ,755,000 16,002,000 39,633,000 14,719, ,748, ,361, ,458,000 57,124,000 3,018, ,000 11,502,000 14,343,000 Public Transport 16,957,000 4,175, ,000 7,335,000 4,843,000 13,709,000 3,248,000 14,648,000 1,163, , , ,000 Canadian Fares 2,631,000 N/A N/A 399,000 2,232,000 2,631,000-2,114, , , ,000 Other Public Transport 14,326,000 4,175, ,000 6,936,000 2,611,000 11,078,000 3,248,000 12,534, , , , ,000 Vehicle Rental 16,463, ,000 3,055,000 5,725,000 6,687,000 16,289, ,000 10,323,000 4,120, ,356, ,000 Vehicle Operations 181,629, ,128,000 9,716,000 24,625,000 2,160,000 86,224,000 95,406, ,520,000 48,119,000 2,483, ,000 9,226,000 12,617,000 Local Transport 11,060,000 5,456,000 2,627,000 1,948,000 1,029,000 8,525,000 2,535,000 5,966,000 3,721, , , ,000 Accommodation 487,694, ,669,000 30,881, ,249,000 49,895, ,675,000 1,020, ,475,000 44,369,000 5,257,000 3,428,000 27,572,000 24,590,000 Food & Beverage (Total) 601,066, ,403,000 35,053, ,119,000 30,490, ,707, ,359, ,554,000 91,193,000 14,952,000 2,003,000 21,038,000 31,324,000 Food & Beverage at Stores 111,349,000 76,133,000 3,851,000 25,544,000 5,821,000 69,150,000 42,199,000 78,003,000 17,483,000 4,817, ,000 3,565,000 7,051,000 Food & Beverage at Restaurants/Bars 489,716, ,270,000 31,202, ,575,000 24,669, ,557, ,159, ,551,000 73,711,000 10,135,000 1,572,000 17,473,000 24,273,000 Recreation/Entertainment (Total) 297,564, ,256,000 11,523, ,050,000 17,735, ,789, ,774, ,842,000 13,500,000 4,514, ,000 2,632,000 14,651,000 Recreation 85,533,000 52,400,000 2,161,000 28,406,000 2,566,000 40,599,000 44,935,000 77,398,000 2,593, , , ,000 4,656,000 Culture 212,031, ,856,000 9,362,000 79,644,000 15,169, ,192,000 72,840, ,443,000 10,908,000 4,349, ,000 2,024,000 9,993,000 Retail/Other (Total) 220,914, ,837,000 8,627,000 73,719,000 30,731, ,903,000 86,009, ,126,000 31,353,000 15,392, ,000 7,607,000 13,702,000 Clothing 170,877,000 90,720,000 4,524,000 49,470,000 26,163, ,792,000 68,085, ,884,000 27,362,000 12,425, ,000 3,203,000 10,894,000 Other Retail 50,037,000 17,117,000 4,103,000 24,249,000 4,569,000 32,112,000 17,925,000 35,242,000 3,991,000 2,966, ,000 4,403,000 2,809,000 Source: This analysis is based on Statistics Canada microdata which contain anonymised data collected in the Travel Survey of Residents of Canada and the International Travel Survey. All computations on these microdata were prepared by the Ontario Ministry of Tourism, Culture and Sport, and the responsibility for the use and interpretation of these data is entirely that of the authors.

5 Hotel Statistics Return to Table of Contents Occupancy Rate 54.2% 53.0% 54.0% 54.3% 57.6% 57.3% 59.5% Average Daily Rate $ $ $ $ $ $ $ Revenue per Available Room $72.47 $67.76 $68.67 $67.58 $73.56 $74.62 $81.78 $145 REGION 2 - Niagara Hotel Occupancy, ADR and RevPAR Results % $125 60% $105 $85 $65 $45 55% 50% 45% $ ADR RevPAR Occupancy % 40% Source: CBRE Hotels Trends in the Hotel Industry National Market Report

6 Tourism Related Establishments Table 4.0: Total Tourism-related Establishments Table 4.1: Accommodation Table 4.2: Arts, Entertainment and Recreation Table 4.3: Food and Beverage Table 4.4: Transportation Table 4.5: Travel Services Table 4.6: Retail and Other Services Table 4.0: Total Tourism Related Establishments Total Establishments - All Industries 25,578 13,553 10,283 1, Total Tourism Related 5,456 2,082 2, Accommodation Arts, Entertainment and Recreation Food and Beverage 1, Transportation Travel Services Retail 2, , Other Services 1, Table 4.1: Accommodation Accommodation (Total) Hotels Motor Hotels Resorts Motels Casino Hotels Bed and Breakfast Housekeeping Cottages and Cabins All Other Traveller Accommodation RV (Recreational Vehicle) Parks and Campgrounds Hunting and Fishing Camps Recreational (except Hunting and Fishing) and Vacation Camps

7 Table 4.2: Arts, Entertainment and Recreation Arts, Entertainment & Recreation (Total) Art Dealers Motion Picture and Video Exhibition Theatre (except Musical) Companies Musical Theatre and Opera Companies Dance Companies Other Performing Arts Companies Sports Teams and Clubs Horse Race Tracks Other Spectator Sports Live Theatres and Other Performing Arts Presenters with Facilities Sports Stadiums and Other Presenters with Facilities Performing Arts Promoters (Presenters) without Facilities Festivals without Facilities Sports Presenters and Other Presenters without Facilities Non-Commercial Art Museums and Galleries History and Science Museums Other Museums Historic and Heritage Sites Zoos and Botanical Gardens Nature Parks and Other Similar Institutions Amusement and Theme Parks Amusement Arcades Casinos (except Casino Hotels) All Other Gambling Industries Golf Courses and Country Clubs Skiing Facilities Marinas Fitness and Recreational Sports Centres Bowling Centres All Other Amusement and Recreation Industries

8 Table 4.3: Food and Beverage Food & Beverage (Total) 1, Full-Service Restaurants Limited-Service Eating Places Caterers Mobile Food Services Drinking Places (Alcoholic Beverages) Table 4.4: Transportation Transportation (Total) Scheduled Air Transportation Non-Scheduled Chartered Air Transportation Non-Scheduled Specialty Flying Services Passenger Rail Transportation Deep Sea, Coastal and Great Lakes Water Transportation (except by Ferries) Deep Sea, Coastal and Great Lakes Water Transportation by Ferries Inland Water Transportation (except by Ferries) Inland Water Transportation by Ferries Urban Transit Systems Interurban and Rural Bus Transportation Taxi Service Limousine Service Charter Bus Industry Other Transit and Ground Passenger Transportation Scenic and Sightseeing Transportation, Land Scenic and Sightseeing Transportation, Water Scenic and Sightseeing Transportation, Other Passenger Car Rental Truck, Utility Trailer and RV (Recreational Vehicle) Rental and Leasing Table 4.5: Travel Services Travel Services (Total) Travel Agencies Tour Operators Other Travel Arrangement and Reservation Services

9 Table 4.6: Retail and Other Services Retail (Total) 2, , Other Services (Total) 1, Source: Statistics Canada's Canadian Business Patterns, 2013 Definitions and Concepts used in Business Register

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