Destination: CD14 Year: 2012

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1 Destination: CD14 Year: 2012 Origin Other Canada US Border States Total Canada Ontario US Overseas Total Visits Total Unweighted Total Household/Party Visits (Weighted) 1,271,307 1,128,921 1,109,707 19, ,255 80,296 27,959 34,130 Total Person Visits (Weighted) 1,659,114 1,415,084 1,383,200 31, , ,136 41,680 50,214 Length of Stay (Person Visits) Overnight 445, , ,104 31, ,712 67,628 34,085 35,410 Same-Day 1,214,004 1,107,096 1,107,096-92,104 84,509 7,596 14,804 Main Purpose of Trip (Person Visits) Pleasure 601, , ,959 2,125 45,188 39,315 5,873 5,538 VFR 705, , ,341 28, ,774 80,198 21,576 27,533 Shopping 24,130 24,130 24, Conventions (Personal) N/A N/A N/A N/A Study 3,785 N/A N/A N/A ,785 Business 211, , ,891 1,495 16,150 9,517 6,633 9,953 Meetings 12, ,124 4,925 4,199 3,828 Conventions (Business) & Conferences 14,819 9,889 9, ,491 1,491-3,440 Other Business 183, , , ,535 3,101 2,434 2,685 Other Personal 111,991 77,880 77,880-30,705 23,107 7,598 3,406 Quarter Trip Started (Person Visits) Q1 (Jan - Mar) 263, , , ,462 22,439 1,022 5,281 Q2 (Apr - Jun) 405, , ,464 2,583 79,771 67,149 12,623 11,726 Q3 (Jul - Sep) 446, , , ,485 44,292 19,193 21,216 Q4 (Oct - Dec) 543, , ,475 27,806 27,099 18,257 8,843 11,991 Origin of Trip (Person Visits) Total Canada 1,415,084 1,415,084 1,383,200 31, Maritimes 1,258 1,258-1, Quebec 16,086 16,086-16, Montreal 16,086 16,086-16, Quebec City Ontario 1,383,200 1,383,200 1,383, Manitoba Winnipeg Saskatchewan 2,604 2,604-2, Alberta 2,946 2,946-2, British Columbia 8,460 8,460-8, Total USA 193, , ,136 41,680 - New York 78, ,070 78, US Non- Border

2 Michigan 29, ,148 29, Pennsylvania 7, ,026 7, Ohio 13, ,190 13, Illinois 20, ,857 20, Wisconsin 3, ,008 3, Minnesota Florida 1, ,472-1,472 - California 4, ,591-4,591 - Other States 35, ,617-35,617 - Total Overseas 50, ,214 France 3, ,373 Germany 3, ,543 Italy Netherlands 2, ,415 Spain Switzerland 1, ,569 UK 10, ,469 Other Europe 7, ,293 Hong Kong India 1, ,968 Israel Japan Mainland China 4, ,115 South Korea Other Asia 4, ,500 Australia Other Oceania Brazil Mexico 3, ,104 Other Americas (excl. USA & Canada) 3, ,913 Africa Origin of Trip, Ontario Regions (Person Visits) Region 1: Southwest Ontario 5,796 5,796 5, Region 2: Niagara Falls Canada 19,719 19,719 19, Region 3: Hamilton, Halton, Brant 35,285 35,285 35, Region 4: Huron, Perth, Waterloo, Wellington 9,593 9,593 9, Region 5: Greater Toronto Area 262, , , Region 6: York, Durham, Hills of Headwaters 502, , , Region 7: Bruce Peninsula, Southern Georgian Bay and La 6,168 6,168 6, Region 8: Kawartha and Northumberland 248, , ,

3 Region 9: South Eastern Ontario 218, , , Region 10: Ottawa and Countryside 43,285 43,285 43, Region 11: Haliburton Highlands to the Ottawa Valley 17,123 17,123 17, Region 12: Muskoka, Parry Sound and Algonquin Park 7,878 7,878 7, Region 13: Northern Ontario 6,048 6,048 6, Region 13a: North East Ontario 3,918 3,918 3, Region 13b: North Central Ontario Region 13c: North West Ontario 2,130 2,130 2, Region Unknown CMA505: Ottawa-Hull 43,285 43,285 43, CMA532: Oshawa 183, , , CMA535: Toronto 567, , , CMA537: Hamilton 9,663 9,663 9, CMA539: St.Catharines-Niagara 19,719 19,719 19, CMA541: Kitchener 8,786 8,786 8, CMA555: London 3,215 3,215 3, CMA559: Windsor CMA580: Sudbury 3,918 3,918 3, CMA595: Thunder Bay 2,130 2,130 2, CD01: Stormont, Dundas & Glengarry United Counties 4,241 4,241 4, CD02: Prescott & Russell United Counties CD06: Ottawa-Carlton Regional Municipality 43,285 43,285 43, CD07: Leeds & Grenville United Counties 4,070 4,070 4, CD09: Lanark County CD10: Frontenac County 29,910 29,910 29, CD11: Lennox & Addington County 13,213 13,213 13, CD12: Hastings County 178, , , CD13: Prince Edward County 5,608 5,608 5, CD14: Northumberland County 110, , , CD15: Peterborough County 124, , , CD16: Kawartha Lakes 13,823 13,823 13, CD18: Durham Regional Municipality 332, , , CD19: York Regional Municipality 170, , , CD20: Toronto Metropolitan Municipality 262, , , CD21: Peel Regional Municipality CD22: Dufferin County CD23: Wellington County CD24: Halton Regional Municipality 18,808 18,808 18, CD25: Hamilton-Wentworth Regional Municipality 6,012 6,012 6, CD26: Niagara Regional Municipality 19,719 19,719 19,

4 CD28: Haldimand-Norfolk Regional Municipality CD29: Brant County 10,465 10,465 10, CD30: Waterloo Regional Municipality 8,786 8,786 8, CD31: Perth County CD32: Oxford County CD34: Elgin County CD36: Kent County CD37: Essex County CD38: Lambton County CD39: Middlesex County 5,224 5,224 5, CD40: Huron County CD41: Bruce County CD42: Grey County CD43: Simcoe County 5,640 5,640 5, CD44: Muskoka District Municipality 7,878 7,878 7, CD46: Haliburton County CD47: Renfrew County CD48: Nipissing District CD49: Parry Sound District CD51: Manitoulin District CD52: Sudbury District CD53: Sudbury Regional Municipality 3,918 3,918 3, CD54: Timiskaming District CD56: Cochrane District CD57: Algoma District CD58: Thunder Bay District 2,130 2,130 2, CD59: Rainy River District CD60: Kenora District Census Division Unknown Accommodation Type (Person Visits) Roofed commercial 78,057 36,992 27,739 9,253 33,335 23,241 10,094 7,730 Hotels 48,131 10,197 9, ,710 20,616 10,094 7,224 Motels 9,859 8,460-8, Commercial cottage/cabins 4,749 3,017 3,017-1,732 1, Other roofed commercial 15,318 15,318 15, Camping/RV facilities 35,500 31,007 31,007-3,755-3, Private homes/cottages 322, , ,358 22,631 63,815 44,307 19,508 18,273 Private homes 283, , ,379 22,631 63,230 43,722 19,508 18,273 Private cottages 38,563 37,978 37, Other accommodation type 13, ,191 1,001 3,189 9,794

5 Number of Nights Total Nights 1,523, , ,930 88, , , , ,982 0 nights (Person Visits) 1,214,004 1,107,096 1,107,096-92,104 84,509 7,596 14,804 1 night (Person Visits) 108,015 82,030 80,923 1,106 18,777 14,622 4,155 7,208 2 nights (Person Visits) 174, , ,221 24,546 27,799 22,880 4,919 3,777 3 nights (Person Visits) 74,518 53,399 53,399-21,000 12,777 8, nights (Person Visits) 24,586 11,860 8,211 3,649 9,993 7,594 2,399 2,734 5 nights (Person Visits) 14,428 7,210 7,210-6,039 5, , nights (Person Visits) 32,214 10,481 8,140 2,341 13,675 3,047 10,629 8, nights (Person Visits) 17, ,429 1,515 2,914 12,335 Average nights of total visits Average nights of overnight visits Number of Nights by Accommodation Type Nights in roofed commercial 160,433 56,584 38,871 17,713 76,767 44,082 32,685 27,083 Nights in hotels 103,933 10,197 9, ,160 34,475 32,685 26,577 Nights in motels 20,106 16,920-16,920 2,679 2, Nights in commercial cottage/cabins 9,945 3,017 3,017-6,927 6, Nights in other roofed commercial 26,449 26,449 26, Nights in camping/rv facilities 86,851 69,179 69,179-16,195-16,195 1,477 Nights in private homes/cottages 1,040, , ,880 70, , ,008 92, ,419 Nights in private homes 948, , ,273 70, , ,423 92, ,419 Nights in private cottages 92,192 91,607 91, Nights in other 235, ,550 1,511 13, ,003 Place Visited in Ontario (Person Visits) Region 1: Southwest Ontario Region 2: Niagara Falls Canada Region 3: Hamilton, Halton, Brant Region 4: Huron, Perth, Waterloo, Wellington Region 5: Greater Toronto Area Region 6: York, Durham, Hills of Headwaters Region 7: Bruce Peninsula, Georgian Bay & Lake Simcoe Region 8: Kawartha and Northumberland 1,659,114 1,415,084 1,383,200 31, , ,136 41,680 50,214 Region 9: South Eastern Ontario Region 10: Ottawa and Countryside Region 11: Haliburton Highlands to the Ottawa Valley Region 12: Muskoka, Parry Sound and Algonquin Park Region 13: Northern Ontario Region 13a: North East Ontario Region 13b: North Central Ontario Region 13c: North West Ontario

6 Region Unknown CMA505: Ottawa-Hull CMA532: Oshawa CMA535: Toronto CMA537: Hamilton CMA539: St.Catharines-Niagara CMA541: Kitchener CMA555: London CMA559: Windsor CMA580: Sudbury CMA595: Thunder Bay CMA599: Unknown 1,415,084 1,415,084 1,383,200 31, CD01: Stormont, Dundas & Glengarry United Counties CD02: Prescott & Russell United Counties CD06: Ottawa-Carlton Regional Municipality CD07: Leeds & Grenville United Counties CD09: Lanark County CD10: Frontenac County CD11: Lennox & Addington County CD12: Hastings County CD13: Prince Edward County CD14: Northumberland County 1,659,114 1,415,084 1,383,200 31, , ,136 41,680 50,214 CD15: Peterborough County CD16: Kawartha Lakes CD18: Durham Regional Municipality CD19: York Regional Municipality CD20: Toronto Metropolitan Municipality CD21: Peel Regional Municipality CD22: Dufferin County CD23: Wellington County CD24: Halton Regional Municipality CD25: Hamilton-Wentworth Regional Municipality CD26: Niagara Regional Municipality CD28: Haldimand-Norfolk Regional Municipality CD29: Brant County CD30: Waterloo Regional Municipality CD31: Perth County CD32: Oxford County CD34: Elgin County CD36: Kent County

7 CD37: Essex County CD38: Lambton County CD39: Middlesex County CD40: Huron County CD41: Bruce County CD42: Grey County CD43: Simcoe County CD44: Muskoka District Municipality CD46: Haliburton County CD47: Renfrew County CD48: Nipissing District CD49: Parry Sound District CD51: Manitoulin District CD52: Sudbury District CD53: Sudbury Regional Municipality CD54: Timiskaming District CD56: Cochrane District CD57: Algoma District CD58: Thunder Bay District CD59: Rainy River District CD60: Kenora District Census Division Unknown Activities Participated (Person Visits) Festivals/Fairs 23,868 9,430 9,430-7,851 4,030 3,821 6,588 Cultural Performances 62,327 44,952 44,952-13,171 9,578 3,593 4,204 Museums/Art Galleries 55,702 27,300 18,840 8,460 13,177 8,691 4,486 15,225 Zoos/Aquariums/Botanical Gardens 13, ,541 3,259 3,282 6,176 Sports Events 63,065 23,369 23, ,359 36, ,337 Casinos 17,763 5,944 5,944-7,636 5,286 2,350 4,183 Theme Parks 6, ,819 National/Provincial Nature Parks 74,076 56,008 47,017 8,990 4,316 1,641 2,675 13,752 Historic Sites 81,494 36,901 27,910 8,990 24,011 12,297 11,714 20,583 Any Outdoor/Sports Activity 342, , ,837 9,232 23,089 13,484 9,606 2,286 Boating 45,502 37,464 37,464-6, ,993 1,047 Golfing 11,076 7,057 7,057-3,484 2,333 1, Fishing 105,327 98,382 98,382-6,240 3,778 2, Hunting 4,928 4,928 4, Downhill Skiing/Snowboarding Household/Party Size and Composition Total household/party visits 1,271,307 1,128,921 1,109,707 19, ,255 80,296 27,959 34,130

8 1 person (Party Visits) 672, , ,555 4,998 51,075 33,233 17,841 21,163 2 persons (Party Visits) 326, , ,214 8,746 43,010 34,693 8,317 11,100 3 or more persons (Party Visits) 272, , ,938 5,470 14,171 12,369 1,801 1,867 Average party size Party with adult(s) only (%) 92% 92% 92% 73% 93% 94% 89% 91% Party with children (%) 8% 8% 8% 27% 7% 6% 11% 9% Age of Respondents (Person Visits) Under 15 years 16,595 N/A N/A N/A 12,401 7,798 4,603 4, years old 217, , ,987 16,789 8,343 7, , years old 190, , , ,016 7,461 3,555 9, years old 303, , ,396 11,406 49,087 39,451 9,636 7, years old 277, , ,349 2,604 12,717 6,646 6,071 8, years old 332, , , ,979 21,576 9,403 10, years old 275, , ,109-24,564 19,989 4,575 3,119 Age not stated 44,710 N/A N/A N/A 44,710 41,324 3,385 - Average age Gender of Respondents (Person Visits) Male 750, , ,708 20,527 76,846 57,576 19,270 20,875 Female 863, , ,492 11,356 72,261 53,236 19,025 29,339 Education Level of Respondents (Person Visits) Less than high school graduation certificate 66,150 66,150 65, N/A N/A N/A N/A High school graduation certificate only 281, , , N/A N/A N/A N/A Some post-secondary certificate or diploma 538, , ,564 30,006 N/A N/A N/A N/A University degree (Bachelor's, Master's or PhD) 528, , , N/A N/A N/A N/A Not Stated N/A N/A N/A N/A Household Income of Respondents (Person Visits) Less than $50, , , ,192 16,327 N/A N/A N/A N/A $50,000 to less than $75, , , ,389 9,304 N/A N/A N/A N/A $75,000 to less than $100, , , ,832 - N/A N/A N/A N/A $100,000 and over 414, , ,339 3,739 N/A N/A N/A N/A Not Stated 270, , ,448 2,514 N/A N/A N/A N/A Visitor Spending in Region Total Visitor Spending 116,753,095 59,799,184 56,515,909 3,283,275 32,935,881 17,971,194 14,964,687 24,018,030 Overnight Visitor Spending 78,298,465 25,977,333 22,694,057 3,283,275 28,897,463 14,277,064 14,620,400 23,423,669 Same-Day Visitor Spending 38,454,630 33,821,852 33,821,852-4,038,417 3,694, , ,361 Average Visitor Spending in Region Average per person Average per person per overnight visit Average per person per night Average per person per same-day visit

9 Itemized Visitor Spending in Region Total Visitor Spending 116,753,095 59,799,184 56,515,909 3,283,275 32,935,881 17,971,194 14,964,687 24,018,030 Transport (Total) 30,680,974 20,842,593 19,646,287 1,196,306 5,572,554 2,970,913 2,601,641 4,265,828 Public Transport 2,162, , , , , , ,084 Canadian Fares - N/A N/A N/A Other Public Transport 2,162, , , , , , ,084 Vehicle Rental 3,862, ,673, ,457 1,699,505 1,188,534 Vehicle Operations 23,600,236 19,866,890 18,672,693 1,194,197 2,078,452 1,872, ,159 1,654,894 Local Transport 1,055,738 32,572 30,463 2, ,850 12, , ,316 Accommodation 20,287,541 6,001,427 5,493, ,603 10,509,148 4,305,864 6,203,284 3,776,966 Food & Beverage (Total) 39,519,468 24,328,696 22,759,733 1,568,963 9,056,490 5,574,952 3,481,539 6,134,282 Food & Beverage at Stores 13,419,371 8,811,720 8,315, ,775 2,826,393 1,851, ,091 1,781,258 Food & Beverage at Restaurants/Bars 26,100,097 15,516,976 14,443,789 1,073,188 6,230,097 3,723,649 2,506,448 4,353,024 Recreation/Entertainment (Total) 11,038,090 4,178,939 4,174,862 4,078 3,451,222 2,327,902 1,123,321 3,407,928 Recreation 2,768, , ,764 4,078 1,562,880 1,006, , ,613 Culture 8,269,756 3,640,098 3,640,098-1,888,343 1,320, ,395 2,741,315 Retail/Other (Total) 15,227,022 4,447,529 4,441,203 6,326 4,346,466 2,791,564 1,554,903 6,433,026 Clothing 10,626,020 2,982,352 2,976,026 6,326 3,123,339 2,024,236 1,099,103 4,520,329 Other Retail 4,601,002 1,465,177 1,465,177-1,223, , ,800 1,912,697 Source: This analysis is based on Statistics Canada microdata which contain anonymised data collected in the Travel Survey of Residents of Canada and the International Travel Survey. All computations on these microdata were prepared by the Ontario Ministry of Tourism, Culture and Sport and the responsibility for the use and interpretation of these data is entirely that of the authors.

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