Washington County, TN. Hotel, Restaurant, and Travel Industries: Economic Profile and Business Trends, Washington County (Jonesborough area)
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1 Washington County, TN Washington County (Jonesborough area) Hotel, Restaurant, and Travel Industries: Economic Profile and Business Trends, Steve Morse, Ph.D. Director & Economist Tourism Institute University of Tennessee Knoxville July 07
2 Washington County, TN Hotel, Restaurant, and Travel Industries: Economic Profile and Business Trends, Table of Contents Report prepared by: Tourism Institute Department of Retail, Hospitality & Tourism Management Hotel, Restaurant & Tourism Management Program University of Tennessee, Knoxville, Tourism Institute Graduate Research Assistants: Warren Jahn, Eva Smith, Chad Church Administrative Assistant: Judy Loveday Ph: (865) ; Report also available on web site at: With support from: Dr. Bob Rider, Dean College of Education, Health, and Human Sciences Dr. Nancy Fair, Head Department of Retail, Hospitality, and Tourism Management About this report: The purpose of this county level report is to examine the direct business activity in the hotel, restaurant, and travel sectors of the local economy generated from all consumer spending. This report is not an economic impact report of tourist spending and multiplier impacts on jobs and revenues. For a county economic impact report from tourist spending see the publication The Economic Impact of Travel on Tennessee Counties from the Tennessee Department of Tourist Development at Washington County employment & number of establishments for Hotel, Restaurant, and Travel industries, Washington County ranking of Hotel, Restaurant, and Travel Industry employment to other county industries, Washington County tax revenues generated, for: Restaurant & Drinking Places Hotel & Lodging Arts, Entertainment, & Recreation 4. Washington County employment and number of establishments by quarter & year, for: Restaurant & Drinking Places Hotel & Lodging Arts, Entertainment & Recreation 5. Washington County Gross Sales by, 04 - for: Restaurant & Drinking Places Hotel & Lodging Arts, Entertainment & Recreation 6. Washington County Hotel & Lodging performance by month & year 05 - including: Occupancy Rates Average Daily Rates (ADR) Revenue Per Available Room (RevPAR)
3 Importance of the Hotel, Restaurant & Travel Industry to the Washington County Economy Washington County Employment and Number of Establishments in the Hotel, Restaurant, & Travel Sectors, 05 NAICS Sector/Sub-Sector # of Employees # of Establishments 721 Accommodations Hotel, Motel, and B&B RV Parks and Recreational Camps NC NC 7213 Rooming and Boarding Houses NC NC 7 Food Services and Drinking Places 5, Full-Service Restaurants 2, Limited-Service Eating Places 2, Special Food Services NC 3 74 Drinking Places (Alcoholic Beverages) NC 8 71 Arts, Entertainment, and Recreation Performing Arts Companies Spectator Sports ND Performing Arts and Sports Promoters ND Agents and Managers for Public Figures ND Independent Artists/Writers/Performers NC ND 712 Museums, Parks and Historical Sites ND Amusement, Gambling & Recreation Air transportation NC Taxi and Limousine Service NC NC 4855 Charter Bus Industry NC Scenic and Sightseeing Transportation NC ND 5615 Travel Arrangement and Reservation Services NC Convention and Trade Show Organizers NC 1 Total: Hotel, Restaurant, & Travel Sector 6, Source: TN Dept. of Labor and Workforce Development; U.S. Dept. of Labor, Bureau of Labor Statistics, and Tourism Institute, University of Tennessee Total: Hotel, Restaurant, & Tourism Sector = Summation of North American Industry Classifaction System (NAICS) codes 71, 721, 7, 481, 4853, 4855, 487, 5615, & NC = Not Calculable, the data does not exist or it is zero ND = Not Disclosable
4 Ranking of Hotel, Restaurant & Travel Industries by Employment Relative to Other Industries, 05 Washington Co. Rank of Industries by Percent Employment Compared to Tennessee, 05 County Industry Rank Industry Washington County Tennessee Statewide 1 Education and Health Services 25.96%.82% 2 Trade, Transportation, and Utilities 18.51% 24.44% 3 Manufacturing 13.12% 16.00% 4 Hotel, Restaurant, and Travel 11.23% 10.78% 5 Professional and Business Services 9.10% 12.15% 6 Financial Activities 6.19% 5.60% 7 Construction 4.52% 5.00% 8 Information 4.05% 1.96% 9 Other Services 3.76% 2.79% 10 Natural Resources and Mining 0.06% 0.39% 11 Unclassified 0.02% 0.07% Source: TN Dept. of Labor and Workforce Development; U.S. Dept. of Labor, Bureau of Labor Statistics, and Tourism Institute, University of Tennessee NC = Not Calculable, the data does not exist or it is zero ND = Not Disclosable
5 County Tax Revenues Generated, Hotel & Lodging, Restaurant, & Arts, Entertainment & Recreation WASHINGTON COUNTY, TN County Tax Revenues Generated, Hotel & Lodging, Restaurant, & Arts, Entertainment, Recreation County Taxes Generated Industry County Tax Rate Restaurant & Drinking 2.50% 4,723,404 4,961,568 Hotel & Lodging - Sales Tax 2.50% 472, ,026 Arts, Entertainment, & Recreation 2.50% 257, ,880 Total County Taxes Generated $5,452,840 $5,737,475 Source: TN Dept. of Labor and Workforce Development, TN Dept. of Revenue, and Tourism Institute, University of Tennessee
6 Restaurant & Dining Establishments Employment & Number of Establishments, 03- Restaurant & Drinking Establishments, by Qtr., 04- Restaurant & Drinking Establishments, Number of Employees, by Qtr., Average # of Employees 6,000 5,900 5,800 5,700 5,600 5,500 5,400 5,300 5,405 5,435 5,377 5,456 5,599 5,869 5,905 5,897 5,408 5,469 5, st Qtr. 2nd Qtr. 3rd Qtr. 4th Qtr. 1st Qtr. 2nd Qtr. 3rd Qtr. 4th Qtr. 1st Qtr. 2nd Qtr. 3rd Qtr. 5,0 1st Qtr. 2nd Qtr. 3rd Qtr. 4th Qtr. 1st Qtr. 2nd Qtr. 3rd Qtr. 4th Qtr. 1st Qtr. 2nd Qtr. 3rd Qtr Source: TN Dept. of Labor & Workforce Development; U.S. Dept. of Labor, Bureau of Labor Statistics; Tourism Institute, University of Tennessee 230 Restaurant & Drinking Establishments, Restaurant & Drinking Establishments, Number of Employees, , Average # of Employees 5,800 5,700 5,600 5,500 5,400 5,397 5,428 5, ,
7 Hotel & Lodging Employment & Number of Establishments, Hotel & Lodging Establishments, by Qtr., 04- Hotel & Lodging Establishments, Number of Employees, by Qtr., Average # of Employees st Qtr. 2nd Qtr. 3rd Qtr. 4th Qtr. 1st Qtr. 2nd Qtr. 3rd Qtr. 4th Qtr. 1st Qtr. 2nd Qtr. 3rd Qtr st Qtr. 2nd Qtr. 3rd Qtr. 4th Qtr. 1st Qtr. 2nd Qtr. 3rd Qtr. 4th Qtr. 1st Qtr. 2nd Qtr. 3rd Qtr Source: TN Dept. of Labor & Workforce Development; U.S. Dept. of Labor, Bureau of Labor Statistics; Tourism Institute, University of Tennessee Hotel & Lodging Establishments, Hotel & Lodging, Number of Employees, Average # of Employees
8 Arts, Entertainment, & Recreation Employment & Number of Establishments, 03- Arts, Entertainment & Recreation Establishments, by Qtr., 04- Arts, Entertainment & Recreation, Number of Employees, by Qtr., st Qtr. 2nd Qtr. 3rd Qtr. 4th Qtr. 1st Qtr. 2nd Qtr. 3rd Qtr. 4th Qtr. 1st Qtr. 2nd Qtr. 3rd Qtr st Qtr. 2nd Qtr. 3rd Qtr. 4th Qtr. 1st Qtr. 2nd Qtr. 3rd Qtr. 4th Qtr. 1st Qtr. 2nd Qtr. 3rd Qtr Source: TN Dept. of Labor & Workforce Development; U.S. Dept. of Labor, Bureau of Labor Statistics; Tourism Institute, University of Tennessee Arts, Entertainment & Recreation Establishments, Arts, Entertainment & Recreation, Number of Employees, Average # of Employees
9 Restaurant & Drinking, Hotel & Lodging, & Arts, Entertainment, & Recreation Gross Sales by, 04- Restaurant & Drinking, Gross Sales, 04- Hotel & Lodging, Gross Sales, Gross Sales ($ Millions) Gross Sales ($ Millions) Source: TN Dept. of Revenue; Tourism Institute, University of Tennessee Gross Sales ($ Dollars) 1,400,000 1,300,000 1,0,000 1,100,000 1,000, , , , ,000 Arts, Entertainment & Recreation, Gross Sales, , , , , ,459 1,299, , , , , , , , ,017 1,044,019 1,069, , ,990 1,017, ,186 8, , , , , ,103 1,006, , , , , , ,1 Gross Sales Reports Definitions Gross Sales: the total amount of money received in sales by a business in a specified period of time before any deductions for costs, raw materials, taxation or other costs of production. Restaurants & Drinking Places: retail establishments selling prepared food and drinks for consumption on the premises including full-service restaurants, limitedservice restaurants, caterers, and lunch counters. Also includes establishments selling beverage alcohol, in-plant food contractors as well as leased eating and drinking concessions in hotels, sports arenas, and other amusement places. Hotels & Lodging: establishments engaged in providing lodging services including hotels, motels, bed and breakfast inns, RV parks and recreational camps, and rooming and boarding houses. Arts, Entertainment & Recreation: establishments primarily engaged in amusement, recreation, entertainment services. Includes spectator sports, performing arts companies, museums, art and museums places, parks and historical sites. Data Source: Tennessee Department of Revenue
10 Washington County Hotel & Lodging Occupancy Percentages & Percent Change by, 05- Hotel & Lodging Occupancy Percentages by, (Washington County) Percentage (%) Johnson City 40.0 Percent Change (%) Hotel & Lodging Occupancy Percent Change from Same, 05- (Washington County) Zip Codes Included in Washington County Hotel & Lodging Data: Source: Smith Travel Research, Hendersonville, TN
11 Washington County Hotel & Lodging Average Daily Rate (ADR) & Percent Change by, 05- Hotel & Lodging Average Daily Rate (ADR) by, (Washington County) Average Daily Rate ($) Johnson City Hotel & Lodging Average Daily Rate (ADR) Percent Change from Same, 05- (Washington County) 33.6 Zip Codes Included in Washington County Hotel & Lodging Data: Percent Change (%) Source: Smith Travel Research, Hendersonville, TN
12 Washington County Hotel & Lodging Revenue Per Available Room (RevPAR) & Percent Change by, 05- Hotel & Lodging Revenue Per Available Room (RevPAR) by, (Washington County) Revenue Per Available Room ($) Hotel & Lodging Revenue Per Available Room (RevPAR) Percent Change from Same, 05- (Washington County) 62.4 Johnson City Zip Codes Included in Washington County Hotel & Lodging Data: Percent Change (%) Source: Smith Travel Research, Hendersonville, TN
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