Destination: CD14 Year: 2011

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1 Destination: CD14 Year: 2011 Other Canada US Border States US Non-Border States Total Canada Ontario US Overseas Total Visits Total Unweighted Total Household/Party Visits (Weighted) 904, , ,579 21,911 77,954 46,059 31,896 29,475 Total Person Visits (Weighted) 1,302,697 1,117,928 1,083,312 34, ,824 85,005 52,819 46,944 Length of Stay (Person Visits) Overnight 458, , ,819 34,616 72,838 38,743 34,095 28,687 Same-Day 843, , ,493-64,987 46,262 18,725 18,258 Main Purpose of Trip (Person Visits) Pleasure 334, , ,625 12,717 36,786 19,620 17,166 8,702 VFR 818, , ,823 21,899 60,025 41,765 18,260 30,772 Shopping 1,318 1,318 1, Conventions (Personal) N/A N/A N/A N/A Business 101,490 79,028 79,028-18,265 8,570 9,694 4,197 Meetings 13, ,783 7,652 3,131 3,205 Conventions (Business) & Conferences 7,655 5,338 5,338-2, ,878 - Other Business 79,847 73,691 73,691-5, , Other Personal 46,540 20,517 20,517-22,749 15,049 7,700 3,274 Quarter Trip Started (Person Visits) Q1 (Jan - Mar) 160, , ,015 4,361 11,278 10,211 1,067 7,411 Q2 (Apr - Jun) 420, , , ,068 21,329 9,739 13,943 Q3 (Jul - Sep) 550, , ,075 29,126 69,336 44,910 24,426 18,974 Q4 (Oct - Dec) 171, , , ,142 8,555 17,588 6,616 Origin of Trip (Person Visits) Total Canada 1,117,928 1,117,928 1,083,312 34, Maritimes 1,910 1,910-1, Quebec 13,846 13,846-13, Montreal Quebec City 12,717 12,717-12, Ontario 1,083,312 1,083,312 1,083, Manitoba Winnipeg Saskatchewan Alberta 6,167 6,167-6, British Columbia 12,218 12,218-12, Total USA 137, ,824 85,005 52,819 - New York 39, ,155 39, Michigan 13, ,043 13, Origin

2 Pennsylvania 4, ,714 4, Ohio 14, ,599 14, Illinois 10, ,652 10, Wisconsin Minnesota 2, ,842 2, Florida 3, ,665-3,665 - California 4, ,939-4,939 - Other States 44, ,215-44,215 - Total Overseas 46, ,944 France Germany 4, ,873 Italy Netherlands 3, ,624 Spain 2, ,351 Switzerland 1, ,097 UK 8, ,429 Other Europe 5, ,331 Hong Kong India 1, ,178 Israel Japan 1, ,007 Mainland China 1, ,260 South Korea Other Asia 6, ,029 Australia Other Oceania Brazil Mexico 2, ,254 Other Americas (excl. USA & Canada) 4, ,353 Africa Origin of Trip, Ontario Regions (Person Visits) Region 1: Southwest Ontario 14,051 14,051 14, Region 2: Niagara Falls Canada Region 3: Hamilton, Halton, Brant 21,479 21,479 21, Region 4: Huron, Perth, Waterloo, Wellington 32,097 32,097 32, Region 5: Greater Toronto Area 171, , , Region 6: York, Durham, Hills of Headwaters 394, , , Region 7: Bruce Peninsula, Southern Georgian Bay a 29,403 29,403 29, Region 8: Kawartha and Northumberland 145, , , Region 9: South Eastern Ontario 211, , ,

3 Region 10: Ottawa and Countryside 22,474 22,474 22, Region 11: Haliburton Highlands to the Ottawa Valley 36,865 36,865 36, Region 12: Muskoka, Parry Sound and Algonquin Pa Region 13: Northern Ontario 4,465 4,465 4, Region 13a: North East Ontario 1,904 1,904 1, Region 13b: North Central Ontario Region 13c: North West Ontario 2,561 2,561 2, Region Unknown CMA505: Ottawa-Hull 21,005 21,005 21, CMA532: Oshawa 330, , , CMA535: Toronto 233, , , CMA537: Hamilton 19,023 19,023 19, CMA539: St.Catharines-Niagara CMA541: Kitchener 16,621 16,621 16, CMA555: London 9,330 9,330 9, CMA559: Windsor CMA580: Sudbury CMA595: Thunder Bay 1,318 1,318 1, CD01: Stormont, Dundas & Glengarry United Countie 4,151 4,151 4, CD02: Prescott & Russell United Counties 1,469 1,469 1, CD06: Ottawa-Carlton Regional Municipality 21,005 21,005 21, CD07: Leeds & Grenville United Counties CD09: Lanark County 1,180 1,180 1, CD10: Frontenac County 17,517 17,517 17, CD11: Lennox & Addington County 106, , , CD12: Hastings County 82,471 82,471 82, CD13: Prince Edward County 15,296 15,296 15, CD14: Northumberland County 24,246 24,246 24, CD15: Peterborough County 121, , , CD16: Kawartha Lakes CD18: Durham Regional Municipality 367, , , CD19: York Regional Municipality 26,724 26,724 26, CD20: Toronto Metropolitan Municipality 140, , , CD21: Peel Regional Municipality 30,833 30,833 30, CD22: Dufferin County CD23: Wellington County 10,584 10,584 10, CD24: Halton Regional Municipality 5,502 5,502 5, CD25: Hamilton-Wentworth Regional Municipality 13,521 13,521 13, CD26: Niagara Regional Municipality CD28: Haldimand-Norfolk Regional Municipality 2,671 2,671 2,

4 CD29: Brant County 2,456 2,456 2, CD30: Waterloo Regional Municipality 17,900 17,900 17, CD31: Perth County 3,613 3,613 3, CD32: Oxford County CD34: Elgin County CD36: Kent County 2,049 2,049 2, CD37: Essex County CD38: Lambton County CD39: Middlesex County 9,330 9,330 9, CD40: Huron County CD41: Bruce County CD42: Grey County 4,281 4,281 4, CD43: Simcoe County 25,122 25,122 25, CD44: Muskoka District Municipality CD46: Haliburton County 17,651 17,651 17, CD47: Renfrew County 3,314 3,314 3, CD48: Nipissing District 1,904 1,904 1, CD49: Parry Sound District CD51: Manitoulin District CD52: Sudbury District CD53: Sudbury Regional Municipality CD54: Timiskaming District CD56: Cochrane District CD57: Algoma District CD58: Thunder Bay District 1,318 1,318 1, CD59: Rainy River District CD60: Kenora District 1,243 1,243 1, Census Division Unknown Accommodation Type (Person Visits) Roofed commercial 95,725 62,001 62,001-21,599 12,535 9,064 12,125 Hotels 51,660 21,755 21,755-18,709 9,644 9,064 11,197 Motels 16,539 12,721 12,721-2,890 2, Commercial cottage/cabins 19,334 19,334 19, Other roofed commercial 8,191 8,191 8, Camping/RV facilities 37,150 31,216 25,008 6,209 5,223 2,403 2, Private homes/cottages 313, , ,811 21,899 43,016 20,805 22,211 12,391 Private homes 277, , ,737 21,424 39,229 17,018 22,211 12,391 Private cottages 35,336 31,550 31, ,786 3, Other accommodation type 15,642 6,508-6,508 5,421 3,000 2,421 3,713 Number of Nights

5 Total Nights 1,472, , , , , , , ,401 0 nights (Person Visits) 843, , ,493-64,987 46,262 18,725 18,258 1 night (Person Visits) 191, , ,272-22,690 11,420 11,271 6,676 2 nights (Person Visits) 147, , ,732-15,206 10,838 4,369 4,066 3 nights (Person Visits) 33,142 20,041 17,744 2,297 12,456 9,791 2, nights (Person Visits) 16,655 2,727 1, , ,841 3,243 5 nights (Person Visits) 21,869 18,491 1,279 17,212 2,403 2, nights (Person Visits) 21,829 13,068 5,211 7,857 4,472 2,787 1,685 4, nights (Person Visits) 26,823 13,106 6,597 6,508 4, ,264 8,793 Average nights of total visits Average nights of overnight visits Number of Nights by Accommodation Type Nights in roofed commercial 234, , ,308-39,514 20,199 19,316 57,462 Nights in hotels 167,400 76,570 76,570-35,061 15,746 19,316 55,769 Nights in motels 30,703 24,557 24,557-4,453 4,453-1,693 Nights in commercial cottage/cabins 26,497 26,497 26, Nights in other roofed commercial 9,684 9,684 9, Nights in camping/rv facilities 102,293 76,353 45,310 31,044 24,517 12,015 12,503 1,422 Nights in private homes/cottages 1,005, , , , ,968 66,703 92, ,724 Nights in private homes 811, , , , ,675 47,410 92, ,724 Nights in private cottages 193, , ,996 2,377 19,293 19, Nights in other 130,630 91,115-91,115 16,723 4,619 12,104 22,793 Place Visited in Ontario (Person Visits) Region 1: Southwest Ontario Region 2: Niagara Falls Canada Region 3: Hamilton, Halton, Brant Region 4: Huron, Perth, Waterloo, Wellington Region 5: Greater Toronto Area Region 6: York, Durham, Hills of Headwaters Region 7: Bruce Peninsula, Southern Georgian Bay a Region 8: Kawartha and Northumberland 1,302,697 1,117,928 1,083,312 34, ,824 85,005 52,819 46,944 Region 9: South Eastern Ontario Region 10: Ottawa and Countryside Region 11: Haliburton Highlands to the Ottawa Valley Region 12: Muskoka, Parry Sound and Algonquin Pa Region 13: Northern Ontario Region 13a: North East Ontario Region 13b: North Central Ontario Region 13c: North West Ontario Region Unknown

6 CMA505: Ottawa-Hull CMA532: Oshawa CMA535: Toronto CMA537: Hamilton CMA539: St.Catharines-Niagara CMA541: Kitchener CMA555: London CMA559: Windsor CMA580: Sudbury CMA595: Thunder Bay CMA599: Unknown 1,117,928 1,117,928 1,083,312 34, CD01: Stormont, Dundas & Glengarry United Countie CD02: Prescott & Russell United Counties CD06: Ottawa-Carlton Regional Municipality CD07: Leeds & Grenville United Counties CD09: Lanark County CD10: Frontenac County CD11: Lennox & Addington County CD12: Hastings County CD13: Prince Edward County CD14: Northumberland County 1,302,697 1,117,928 1,083,312 34, ,824 85,005 52,819 46,944 CD15: Peterborough County CD16: Kawartha Lakes CD18: Durham Regional Municipality CD19: York Regional Municipality CD20: Toronto Metropolitan Municipality CD21: Peel Regional Municipality CD22: Dufferin County CD23: Wellington County CD24: Halton Regional Municipality CD25: Hamilton-Wentworth Regional Municipality CD26: Niagara Regional Municipality CD28: Haldimand-Norfolk Regional Municipality CD29: Brant County CD30: Waterloo Regional Municipality CD31: Perth County CD32: Oxford County CD34: Elgin County CD36: Kent County CD37: Essex County

7 CD38: Lambton County CD39: Middlesex County CD40: Huron County CD41: Bruce County CD42: Grey County CD43: Simcoe County CD44: Muskoka District Municipality CD46: Haliburton County CD47: Renfrew County CD48: Nipissing District CD49: Parry Sound District CD51: Manitoulin District CD52: Sudbury District CD53: Sudbury Regional Municipality CD54: Timiskaming District CD56: Cochrane District CD57: Algoma District CD58: Thunder Bay District CD59: Rainy River District CD60: Kenora District Census Division Unknown Activities Participated (Person Visits) Festivals/Fairs 25,642 14,509 14,509-8,840 2,018 6,822 2,293 Cultural Performances 32,370 19,579 13,370 6,209 9,563 3,125 6,438 3,228 Museums/Art Galleries 102,778 75,803 69,595 6,209 13,661 5,276 8,385 13,314 Zoos/Aquariums/Botanical Gardens 15, ,015 2,094 6,921 6,500 Sports Events 39,961 21,846 19,936 1,910 14,718 11,875 2,843 3,396 Casinos 11,082 1,647 1,647-7,561 1,732 5,829 1,875 Theme Parks 13,802 2,678 2,678-6,394 1,770 4,623 4,731 National/Provincial Nature Parks 57,834 30,060 15,607 14,453 18,252 11,206 7,046 9,522 Historic Sites 48,342 9,878 3,669 6,209 20,371 6,437 13,934 18,094 Any Outdoor/Sports Activity 270, , ,102 13,846 27,287 16,765 10,522 8,543 Boating 76,595 63,510 57,002 6,508 12,374 9,041 3, Golfing 22,691 17,187 17,187-3,667 2,655 1,012 1,837 Fishing 34,026 19,369 12,860 6,508 11,517 7,915 3,602 3,140 Hunting Downhill Skiing/Snowboarding Household/Party Size and Composition Total household/party visits 904, , ,579 21,911 77,954 46,059 31,896 29,475 1 person (Party Visits) 213, , ,736 1,910 32,857 15,519 17,338 17,578

8 2 persons (Party Visits) 390, , ,896 7,338 35,048 23,342 11,705 7,959 3 or more persons (Party Visits) 301, , ,946 12,664 10,050 7,197 2,852 3,939 Average party size Party with adult(s) only (%) 79% 77% 77% 72% 95% 96% 93% 87% Party with children (%) 21% 23% 23% 28% 5% 4% 7% 13% Age of Respondents (Person Visits) Under 15 years 10,480 N/A N/A N/A 6,131 2,417 3,713 4, years old 154, , ,547-7,762 4,902 2,860 1, years old 249, , ,586 14,286 5,884 4,044 1,840 10, years old 160, , ,583 12,218 22,325 16,632 5,692 7, years old 270, , ,134 6,508 11,479 7,401 4,078 7, years old 276, , , ,392 12,582 14,810 7, years old 145, , ,441 1,217 23,460 11,953 11,507 6,671 Age not stated 34,528 N/A N/A N/A 33,392 25,073 8,319 1,137 Average age Gender of Respondents (Person Visits) Male 667, , ,043 22,959 59,671 32,920 26,751 19,869 Female 600, , ,268 11,657 44,761 27,012 17,749 25,939 Education Level of Respondents (Person Visits) Less than high school graduation certificate 152, , , N/A N/A N/A N/A High school graduation certificate only 217, , ,818 - N/A N/A N/A N/A Some post-secondary certificate or diploma 432, , ,426 10,895 N/A N/A N/A N/A University degree (Bachelor's, Master's or PhD) 315, , ,848 23,245 N/A N/A N/A N/A Not Stated N/A N/A N/A N/A Household Income of Respondents (Person Visits) Less than $50, , , ,193 15,153 N/A N/A N/A N/A $50,000 to less than $75, , , ,297 1,910 N/A N/A N/A N/A $75,000 to less than $100, , , , N/A N/A N/A N/A $100,000 and over 313, , ,146 17,078 N/A N/A N/A N/A Not Stated 111, , ,333 - N/A N/A N/A N/A Visitor Spending in Region Total Visitor Spending 141,088,956 99,953,452 85,619,928 14,333,524 22,317,059 8,235,690 14,081,369 18,818,445 Overnight Visitor Spending 95,640,000 56,621,903 42,288,379 14,333,524 20,639,905 7,286,915 13,352,991 18,378,192 Same-Day Visitor Spending 45,448,955 43,331,549 43,331,549-1,677, , , ,252 Average Visitor Spending in Region Average per person Average per person per overnight visit Average per person per night Average per person per same-day visit NULL Itemized Visitor Spending in Region

9 Total Visitor Spending 141,088,956 99,953,452 85,619,928 14,333,524 22,317,059 8,235,690 14,081,369 18,818,445 Transport (Total) 38,641,748 32,891,199 24,034,729 8,856,470 3,080,662 1,678,804 1,401,858 2,669,886 Public Transport 6,528,485 5,721,584 5,721, , , , ,219 Canadian Fares - N/A N/A N/A Other Public Transport 6,528,485 5,721,584 5,721, , , , ,219 Vehicle Rental 7,121,827 4,169,160-4,169,160 1,296, , ,883 1,655,905 Vehicle Operations 24,459,389 22,913,168 18,282,766 4,630,402 1,263, , , ,575 Local Transport 532,048 87,287 30,379 56, ,574 21, , ,187 Accommodation 27,346,791 12,816,884 11,953, ,017 9,013,000 2,556,492 6,456,508 5,516,907 Food & Beverage (Total) 47,635,984 37,361,905 33,440,964 3,920,941 5,544,445 2,325,328 3,219,117 4,729,634 Food & Beverage at Stores 12,087,573 8,878,695 6,039,175 2,839,520 1,696, , ,416 1,512,507 Food & Beverage at Restaurants/Bars 35,548,411 28,483,210 27,401,789 1,081,421 3,848,074 1,538,373 2,309,701 3,217,127 Recreation/Entertainment (Total) 9,328,421 5,270,192 5,008, ,348 2,493, ,391 1,615,268 1,564,570 Recreation 640, , ,538 15, Culture 4,629,390 4,629,390 4,383, , Retail/Other (Total) 18,136,013 11,613,272 11,181, ,748 2,185, ,675 1,388,619 4,337,447 Clothing 8,590,342 3,909,144 3,708, ,292 1,523, , ,524 3,158,045 Other Retail 9,545,671 7,704,128 7,472, , , , ,095 1,179,402

Destination: CD14 Year: 2012

Destination: CD14 Year: 2012 Destination: CD14 Year: 2012 Origin Other Canada US Border States Total Canada Ontario US Overseas Total Visits Total Unweighted 441 164 155 9 175 131 44 102 Total Household/Party Visits (Weighted) 1,271,307

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