The Benefits of Tourism

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1 The Benefits of Tourism The Benefits of Tourism Diversification of tourism industry infrastructure Contributions to the balance of payments Increase in tax revenues Improved job opportunities Improved income of residents Improved shopping facilities Improved transportation and communications Improved medical facilities Improved cultural facilities Improved recreational facilities A feeling of pride Favourable changes in our lifestyles Improved quality of various services (e.g. hotels, restaurants, shops) What TOURISTS spend their money on Accommodation Transportation & Tours Food & Beverages Attractions/Events and Entertainment Shopping Other Services & Facilities How the TOURISM INDUSTRY spends its money in the local community Wages & Salaries Transportation of Goods Utilities, Services (Water, Gas, Electricity, etc.) Food & Beverages Provincial Taxes Commissions to agents Music & Entertainment Repairs & maintenance Purchase of Stock Administrative & general expenses Fuel Legal & professional services Rental of premises Capital assets & replacement Who Benefits Restaurants Gas Stations Farmers Retailers Charities Travel Agents Taxi Drivers Theatres Galleries Manufacturers Suppliers Delicatessens Gift Shops Film Processors Artists & Pharmacists Shopping Centres Trucking Companies Post Offices Engineers Clerks Pilots Car Dealers Builders Banks Wineries Mechanics Plumbers Electricians Marine Dealers Architects Media News Agents Night Clubs Health Services Printers Butchers Cinemas

2 The Value of Tourism The World $1,035 billion (USD) (2012) Int l Receipts* #4 industry Leisure accounts for 52% of all international travel Canada $81.9 billion (2012) (19% International)** $32.3 billion (2012) of GDP, or 1.8% of Canada s GDP 4 th largest export industry & 11 th largest industry*** 2012 taxes attributable to Tourism**** Federal taxes $ 10.0 billion Provincial taxes $ 10.9 billion Municipal taxes $ 1.4 billion Total $ 22.3 billion * World Tourism Organization provisional data. ** Tourism Snapshot 2012, CTC. ***TIAC. **** Estimates based on ratios from Government Revenue Attributable to Tourism, Statistics Canada, 2011

3 The Value of Tourism Manitoba 2.8% of GDP 1 (2012) Export revenue is $595.6 million (2012) Direct tourism jobs 2 13,500 (2012) 2012 Total Taxes Contributed by Tourism Wages and Expenditures 2 Federal taxes $ million (45%) Provincial taxes $ million (44%) Municipal taxes $ 60.0 million (11%) Total $ million 1: Statistics Canada: Real gross domestic product, expenditure-based table ( 2: Canadian Tourism Research Institute - Tourism Economic Impact Model (TEAM) using 2012 tourism expenditure estimates from Statistics Canada s Travel Survey of Resident of Canada and International Travel Survey.

4 Tourism and Hospitality Related Businesses in Manitoba Number of Tourism & Hospitality Related Businesses North American Industry Classification System (NAICS) Description of Sector % Change % Total 2012 Tourism Related Transportation % 14.2% Performing Arts and Spectator Sports % 10.5% Heritage Institutions % 1.9% Amusement Gambling and Recreation % 12.0% Accommodation Services % 13.5% Food Services and Drinking Places 2,418 2, % 44.1% Travel Arrangement & Reservation Service % 3.8% Total Tourism and Hospitality Related Business 5,457 5, % 100% Footnote 1 Tourism Related Transportation includes: Air Transportation - Scheduled, Air Transportation - Non Scheduled, Inter Urban & Rural Bus Transportation, Taxi & Limo Service, Charter Bus Industry, Scenic and Sightseeing Transportation. Source: Manitoba Bureau of Statistics & Manitoba Business Registry, 2012 and 2013

5 Visitor Spending & Visitation Overall 2012 MANITOBA $922 Million 9,152,000 person visits $101 per person visit 61% 26% 9% OTHER CANADIAN PROVINCES $389.3 Million 994,000 person visits $392 per person visit UNITED STATES $146.1Million 378,000 person visits $386 per person visit 9% 4% 86% Total Visitor Spending $1,517,628,000 4% OVERSEAS $60.2 Million 78,000 person visits $772 per person visit 1% Total Visitation 10,602,000 Source: Statistics Canada Travel Survey of Resident of Canada (TSRC) and International Travel Survey (ITS), Research Resolutions 2012 Detailed Tabulations..

6 Visitor Spending & Visitation by Province 2012 MANITOBA DIRECT $922,046,000 MANITOBA 9,152,000 ONTARIO $115,489,000 SASKATCHEWAN $79,370,000 ALBERTA $100,322,000 OTHER PROVINCES $41,251,000 BRITISH COLUMBIA $52,852, % 4.0% 6.1% 7.7% 8.8% 70.3% 90.2% 3.3% 3% 1.9% 1.1% 0.5% SASKATCHEWAN 329,000 ONTARIO 305,000 ALBERTA 196,000 BRITISH COLUMBIA 109,000 OTHER PROVINCES 55,000 Total Visitor Spending $1,311,330,000 Total Visitation 10,146,000 Source: Statistics Canada Travel Survey of Resident of Canada (TSRC), Research Resolutions 2012 Detailed Tabulations.

7 Visitor Spending & Visitation by State 2012 MINNESOTA $26,439,000 NORTH DAKOTA 122,000 NORTH DAKOTA $15,954,000 OTHER WEST NORTH CENTRAL $8,055,000 EAST NORTH CENTRAL TOTAL $18,846,000 WISCONSIN $8,352,000 MICHIGAN $1,697,000 OHIO $5,758,000 ILLINOIS $1,948,000 INDIANA $1,091,000 REST OF U.S. $76,773, % 10.9% 12.9% 18.1% 52.6% Total Visitor Spending $146,067, % 26.2% 24.1% Total Visitation 378, % 10.6% MINNESOTA 99,000 OTHER WEST NORTH CENTRAL 26,000 EAST NORTH CENTRAL TOTAL 40,000 WISCONSIN 16,000 ILLINOIS 8,000 OHIO 7,000 MICHIGAN 2,000 INDIANA 7,000 REST OF U.S. 91,000 Source: Statistics Canada International Travel Survey (ITS), Research Resolutions 2012 Detailed Tabulations.

8 Visitor Spending & Visitation by Country 2012 UNITED KINGDOM $7,576,000 UNITED KINGDOM 12,000 GERMANY $2,646,000 OTHER EUROPEAN COUNTRIES $10,781, % 4.4% 10.3% 20.5% GERMANY 8,000 OTHER EUROPEAN COUNTRIES 16,000 ASIA TOTAL $22,429,000 INDIA $2,990,000 CHINA $4,484,000 PHILIPPINES $2,316,000 OTHER ASIAN $12,639,000 AUSTRALIA $6,995,000 ALL OTHER OVERSEAS COUNTRIES $9,804, % 11.6% Total Visitor Spending $60,231, % 15.4% 16.3% 17.9% 5.1% Total Visitation 78, % ASIA TOTAL 24,000 PHILIPPINES 3,000 CHINA 3,000 INDIA 2,000 OTHER ASIAN 16,000 AUSTRALIA 4,000 ALL OTHER OVERSEAS COUNTRIES 14,000 Source: Statistics Canada International Travel Survey (ITS), Research Resolutions 2012 Detailed Tabulations.

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