MEDIA KIT 2019 MEDIA KIT

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2 THE MISSION SINCE LAUNCHING 13 YEARS AGO, C PUBLISHING HAS BECOME THE GLOBAL AUTHORITY ON CALIFORNIA STYLE. THROUGH ITS PUBLICATIONS, MEN S AND WEDDINGS C CONTINUALLY STRIVES TO SHOWCASE EVERY FACET OF CALIFORNIA S UNPARALLELED LIFESTYLE.

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4 California remains the largest and most affluent luxury market in the United States. And since its launch in 2005, C Magazine has continued to establish itself as the premier advertising vehicle for reaching the nations top luxury spenders from Los Angeles to San Francisco, Napa Valley to Orange County, Silicon Valley to San Diego. C Magazine s rate base is 150,000. Our readership includes buyers of Mercedes-Benz automobiles, South Coast Plaza, Shreve & Co. and Stanford Shopping Center s most affluent spenders, as well as luxury hotel distribution, newsstands and public placement in the highest HHI zip codes. RATE BASE 150,000 SUBSCRIPTIONS & PARTNERSHIPS Subscriptions via traditional mail, insert cards, online and other direct sales efforts. Partnerships with exclusive luxury retailers include: Mercedes-Benz, South Coast Plaza, Stanford Shopping Center and Shreve & Co. to reach California-based customers. SINGLE COPY & NEWSSTAND Prominent placement in more than 2,000 retail locations, including CA and NY airports, Barnes & Noble, Whole Foods Market, Bristol Farms, Gelson s, Vons and Safeway. Distribution Partnership: Comag Marketing Group. Single copy: $6.99. LUXURY HOTEL DISTRIBUTION In-room at select five-star luxury hotels, spas and resorts throughout California. Please see enclosed hotel list. SELECT PUBLIC PLACEMENT Select physician offices, spas and wellness centers in the highest HHI zip codes. 4

5 MEN S ISSUE In a class all its own, C Magazine - Men s Issue is the definitive guide to all that California has to offer for the modern gentleman. From winding backroads to modern cityscapes, famous faces to ambitious up-and-comers, each page is filled with inspiration and information. Sophisticated, athletic and creative, the California reader turns to the Men s Issue for ideas on how to live the good life in the Golden State. The best in travel, culinary arts, technology, entertaining and style is all within our pages. Readership includes male-specific and dual households from our current database, and prominent placement at leading newsstands and retailers. RATE BASE 100,000 SUBSCRIPTIONS & PARTNERSHIPS Male-specific and dual households from our current database, including top spenders from our Mercedes-Benz, South Coast Plaza, Stanford Shopping Center and Shreve & Co. partnerships. SINGLE COPY & NEWSSTAND Men s Issue carries a three-month newsstand shelf life, with prominent placement at leading newsstands and retailers. Single copy: $6.99. LUXURY HOTEL DISTRIBUTION In-room at select five-star luxury hotels, spas and resorts throughout the state. SELECT PUBLIC PLACEMENT Select male-oriented public placement in the highest HHI zip codes. CLOSING DATES Spring April 2019 Space Close On Sale Fall October 2019 Space Close On Sale

6 C WEDDINGS Couples the world over dream of a wedding in California, from an intimate ceremony on El Matador Beach in Malibu to an epicurean celebration on the grounds of a Napa winery. C s editors comb the state from Yountville to San Diego, gathering everything a pair dreams of, from one-of-a-kind gowns and jewelry to the most splendid venues, caterers and event designers. Assembled with C s signature elegance, each page of C Weddings offers couples-to-be both inspiration and insight, making it a truly indispensable resource. RATE BASE 70,000 SUBSCRIPTIONS & PARTNERSHIPS Key segments of C Magazine s lucrative database receive C Weddings, including distribution through our circulation partnerships with Mercedes-Benz, South Coast Plaza, Stanford Shopping Center and Shreve & Co. SINGLE COPY & NEWSSTAND C Weddings carries a six-month newsstand shelf life, with prominent placement at leading newsstands and retailers. Single copy: $6.99. SELECT PUBLIC PLACEMENT Partnerships with a targeted set of California s leading wedding retailers and select wedding events throughout California. ADDED-VALUE ONLINE DIRECTORY All advertisers will be included in the C Weddings directory printed in-book and posted on c-weddings.com. The online directory will include the advertiser s name and telephone number and a link to the advertiser s website. CLOSE DATES Spring January 2019 Space Close On Sale Fall July 2019 Space Close On Sale

7 AUDIENCE HIGH NET-WORTH INDIVIDUALS. MAJOR WEALTH AND BUYING POWER. LUXURY RETAIL CONSUMERS. CULTURAL INFLUENCERS. C Magazine is targeted to California s wealthiest residents. Our readers have a passionate interest in and a high level of influence on the trends, styles and attitudes that shape the way Californians live and look. C is the only magazine that directly connects you with this affluent market, in an atmosphere that is worthy of your brand. California is more than where our readers live; it is who they are. FEMALE/MALE 90% / 10% MEDIAN AGE 44 MEAN HOME VALUE MEDIAN HOME VALUE $2.0M $1.7M MEAN HHI $493K MEDIAN HHI $220K MARRIED/PARTNER/SINGLE 60% / 13% / 27% BACHELOR S DEGREE 85% MEAN NET WORTH MEDIAN NET WORTH $2.7M $2.2M GRADUATE DEGREE 40% READERS PER COPY 3.8 *DATA SOURCE: VERIFIED AUDIT CIRCULATION 7

8 AUDIENCE MEN S ISSUE HIGH-NET-WORTH INDIVIDUALS. MAJOR WEALTH AND BUYING POWER. LUXURY RETAIL CONSUMERS. CULTURAL INFLUENCERS. C Magazine - Men s Issue is filled with invaluable information on how to live the good life in the Golden State, all culled by C s expert editorial team and designed with the magazine s signature sophistication. Men s Issue is the definitive manual for California s high-net-worth male residents and connects you with this affluent audience, in an atmosphere that is worthy of your brand. California is not just a state, it s a state of mind. MALE/FEMALE 87% / 13% MEDIAN AGE 52 MEAN HOME VALUE MEDIAN HOME VALUE $2.1M $1.1M MEAN HHI $515K MEDIAN HHI $180K MARRIED/PARTNER/SINGLE 58% / 18% / 24% BACHELOR S DEGREE 81% MEAN NET WORTH MEDIAN NET WORTH $4.0M $1.8M GRADUATE DEGREE 41% READERS PER COPY 3.9 *DATA SOURCE: VERIFIED AUDIT CIRCULATION 8

9 CIRCULATION AT A GLANCE REGIONAL BREAKDOWN NORTHERN CALIFORNIA San Francisco 20,000 13% Santa Clara/Silicon Valley 14,000 9% Marin/Napa/Sonoma 10,000 7% Peninsula 10,000 7% East Bay 9,000 6% Sacramento/Central Valley 4,000 3% 67,000 45% SOUTHERN CALIFORNIA Los Angeles 33,000 22% Orange County 31,000 20% San Diego 10,000 7% Santa Barbara/Ventura 6,000 4% Palm Springs/Palm Desert 3,000 2% 83,000 55% CATEGORY BREAKDOWN Subscriptions 135,000 90% Newsstand 3,000 2% Luxury Hotels 12,000 8% 150, % MEN S ISSUE Subscriptions 85,000 85% Newsstand 3,000 3% Luxury Hotels 12,000 12% 100, % C WEDDINGS Subscriptions 64,000 92% Newsstand 3,000 4% Events 3,000 4% 70, % 9

10 HOTEL DISTRIBUTION IN-ROOM AT SELECT FIVE-STAR LUXURY HOTELS, SPAS AND RESORTS THROUGHOUT THE STATE Archer - Napa Auberge du Soleil Avalon Hotel - Palm Springs Ballard Inn Belmond El Encanto Bernardus Lodge & Spa Beverly Garland Hotel Bodega Bay Lodge and Spa Calistoga Ranch Carmel Valley Ranch Casa Del Mar Inn Chateau du Sureau Colony Palms Hotel Cupertino Inn Dolphin Bay El Capitan Canyon Fairmont - Miramar Hotel & Bungalows Fairmont - San Francisco Fairmont - Sonoma Mission Inn & Spa Four Seasons - Lanai Four Seasons - Santa Barbara Four Seasons Resort - The Biltmore Harvest Inn by Charlie Palmer Holiday House Honor Mansion Hotel Bel-Air Hotel Californian Hotel Casa del Mar Hotel Del Coronado Hotel Del Sol Hotel Drisco Hotel Joaquin Hotel Kabuki Hotel Milo Hotel Oceana - Santa Monica Hotel Valencia Hotel Via Inn at Laguna Beach Inn At The Presidio JW Marriott - Union Square Kenwood Inn & Spa L Auberge Carmel L Ermitage Beverly Hills La Serena Villas Lafayette Park Hotel Laguna Cliffs Marriott Resort & Spa Le Meridien - San Francisco Lodge At Cordevalle Lodge at the Presidio Loews Regency - San Francisco Malibu Beach Inn Mayacama Meadowood Napa Valley Miramonte Montage - Beverly Hills Montecito Inn Monterey Plaza North Block Hotel Ojai Valley Inn & Spa Packard House & JD House Palace Hotel Palihotel - Melrose Avenue Palihouse - Santa Monica Palihouse - West Hollywood Pasea Hotel & Spa PlumpJack - Squaw Valley Inn Rosewood - Sand Hill San Ysidro Ranch Sands Hotel & Spa Sea Ranch Lodge Shutters on the Beach SoHo House Solage Calistoga Stanford Park Hotel Sunset Marquis Hotel And Villas Surf & Sand Resort The Beverly Hills Hotel The Charlie Hotel The Cobblestone Inn The Francis House The Grand Hotel - Silcon Valley The Ink House The Island Hotel The London - West Hollywood The Lowell The Meritage Resort & Spa The Oasis at Death Valley The Pendry The Resort at Pelican Hill The Ritz Carlton - Bacara The Scarlet Huntington W - Los Angeles W - San Francisco and more... 10

11 TOTAL AUDIENCE California remains the largest and most affluent luxury market in the United States. And since its launch in 2005, C Magazine has continued to establish itself as the premier advertising vehicle for reaching the nations top luxury spenders from Los Angeles to San Francisco, Napa Valley to Orange County, Silicon Valley to San Diego. C Magazine s rate base is 150,000. Our readership includes buyers of Mercedes-Benz automobiles, South Coast Plaza, Shreve & Co. and Stanford Shopping Center s most affluent spenders, as well as luxury hotel distribution, newsstands and public placement in the highest HHI zip codes. PRINT READERSHIP 570,000 SOCIAL MEDIA 80,000 WEB/MOBILE 30, , ,000 11

12 WEBSITE SOCIAL MOBILE SPONSORED CONTENT 12

13 DIGITAL MEDIA 2019 DIGITAL ADVERTISING REQUIREMENTS MAGAZINEC.COM / CSOCIALFRONT.COM / C-FOR-MEN.COM / C-WEDDINGS.COM Please be sure to include a click-through URL width x height (pixels) SPREAD 800 x 535 HALF PAGE 300 x 600 SKYSCRAPER 160 x 600 NEWSLETTER 640 x 180 E-BLAST 560 x 560 SKY SCRAPER 160 x 600 HALF PAGE 300 x 600 SEND TO CONTACT US production@magazinec.com C Publishing 1543 Seventh St, 2nd Floor Santa Monica, CA NEWSLETTER 640 X 180 SPREAD 800 x 535 E-BLAST 560 x

14 PRODUCTION REQUIREMENTS C Publishing accepts advertisements supplied to press quality, PDF/X-1A standards width x height SPREAD (bleed) 16.5 x SPREAD (trim) x SPREAD (live area) x ADVERTISING RATES Page 4-Color 1X $30,797 4X $30,282 8X $29,767 12X $29,252 - MEN S ISSUE Page 4-Color $17,407 FULL PAGE (bleed) x FULL PAGE (trim) 8.125" x FULL PAGE (live area) x HALF PAGE (non-bleed) x C WEDDINGS Page 4-Color $15,347 COVER PREMIUM 2nd Cover 20% 3rd Cover 5% 4th Cover 25% FILE FORMAT COLOR CRITICAL CONTRACT PROOFS SEND ALL PDFs CONTACT US PDF/X-1A C Publishing runs to SWOP standards Recommended production@magazinec.com C Publishing 1543 Seventh St., 2nd Floor Santa Monica, CA COLOR / B&W UPON REQUEST TERMS Rates apply to four-color and black-and-white advertisements Rates available for inserts, custom ad units, and spot color NET 30 DAYS 14

15 EDITORIAL CALENDAR 2019 MARCH SEPTEMBER Spring Fashion The SS19 Collections through the California lens Fall Fashion The FW19 collections the West Coast way JANUARY C WEDDINGS Cover Space Close 1.11 Materials Due 1.18 On Sale 2.19 Space Close 7.12 Materials Due 7.19 On Sale 8.20 MARCH ART + DESIGN SPECIAL THINGS of BEAUTY FRANK GEHRY S NEXT MOVE GO, CHRISTY TURLINGTON BURNS! Cover AI WEIWEI S LOS ANGELES TAKEOVER CALIFORNIA S FASHION REIGN CONTINUES ACTOR AND ACTIVIST ROWAN BLANCHARD IS HAVING A CROWNING MOMENT APRIL Fashionable Living Celebrating California s innovative design and interiors Space Close 2.15 Materials Due 2.22 On Sale 3.26 MAY Jewelry + Watch Special Featuring the world s most alluring pieces Space Close 3.22 Materials Due 3.29 On Sale 4.30 JUNE/SUMMER Endless Summer The best of the Summer travel June through Aug OCTOBER Art + Design Special California s creative culture Space Close 8.9 Materials Due 8.16 On Sale 9.17 NOVEMBER Jewelry + Watch Special Shining a spotlight on bold jewelry and insider beauty routines Space Close 9.20 Materials Due 9.27 On Sale DECEMBER/WINTER Winter Wonders Holiday gift guides and Winter travel Dec through Feb APRIL + MEN S ISSUE MAY JUNE JULY C WEDDINGS Space Close 4.26 Materials Due 5.3 On Sale 6.4 C WEDDINGS Space Close Materials Due On Sale SEPTEMBER SPRING/SUMMER On newsstands Jan through June Space Close Materials Due 1.4 On Sale 1.29 FALL/WINTER On newsstands July through Dec Space Close 6.7 Materials Due 6.14 On Sale 7.16 OCTOBER + MEN S ISSUE MEN S ISSUE SPRING/APRIL FALL/OCTOBER NOVEMBER On newsstands Apr through June Space Close 3.1 Materials Due 3.8 On Sale 4.9 On newsstands Oct through Dec Space Close 8.30 Materials Due 9.6 On Sale 10.8 DECEMBER 15

16 CONTACTS JENNIFER SMITH HALE Founder Editorial Director CEO JENNY MURRAY Editor President RENEE MARCELLO Publisher EAST COAST DEBBIE FLYNN Executive Director Fashion AVERY TRAVIS Executive Director Luxury HEIDI KURLANDER-KAIL Executive Director Beauty & Lifestyle WEST COAST CRISTA VAGHI Executive Director Southern California AUTUMN O KEEFE Executive Director Northern California aokeefe@magazinec.com JILLIAN DEMARCHE Director Integrated Marketing jillian@magazinec.com MADISON DAHLKE Associate Sales & Marketing madison@magazinec.com 1543 Seventh St., 2nd Floor Santa Monica, California T F