SUNSHINE IN LONDON, SHOOTING HOOPS IN SYDNEY & A FLOATING RESTAURANT IN HONG KONG

Transcription

1 SUNSHINE IN LONDON, SHOOTING HOOPS IN SYDNEY & A FLOATING RESTAURANT IN HONG KONG February 28, 2018 SUNSHINE IN LONDON, SHOOTING HOOPS IN SYDNEY & A FLOATING RESTAURANT IN HONG KONG World-first #TravelBrag AI analysis from Hotels.com reveals travelers top social media brags Hotels.com launches world-first #TravelBrag analysis, an innovative new way to show what travelers are shouting about on social media in cities around the globe Over 5 million brags analysed through social media mentions and latest Artificial Intelligence (AI) technology In London, holidaymakers are most likely to brag about Camden Town, Rooftop Bars and the Tate Modern The recent Mobile Travel Tracker report from Hotels.com showed that one in six travelers use social media as a key source of travel inspo LONDON XX February 2018: Those travel bragging posts filling up your social feeds show no sign of slowing down but now thanks to the world s first #TravelBrag Artificial Intelligence (AI) analysis, Hotels.com reveals what s topping the brag charts in destinations around the world, so you can choose your next trip wisely. Worldwide travelers are a cultured bunch, who enjoy musing around museums (300,000 brags), old-town charm (170,000 brags) and a spot of sunshine (130,000 brags), but they can also be

2 found in floating restaurants, erotic museums and night markets. More than five million brags globally were analysed by an Artificial Intelligence tool. Using a combination of Tweet data that included links to Instagram posts and innovative AI technology, the tool identified and grouped brag types based on travel keywords and destination mentions to give an overview of what people show off about on social media while on holiday. TOP 10 GLOBAL THEMES 1. Museum 2. Rooftop bar 3. Old Town 4. Modern Art 5. Opera 6. Sunshine 7. Olympic Games 8. Cathedral 9. Gallery 10. Ballet In London, Camden Town and Rooftop Bars are the top brags from holiday makers. TOP 10 LONDON THEMES 1. Camden Town 2. Rooftop Bars 3. Tate Modern 4. Big Ben 5. Brick Lane 6. Sunshine 7. Hyde Park 8. London Eye 9. Sloane Square 10. Borough Market Camden Town tops the list of London brags with its famous market attracting both travelers and locals. With its diverse music, food and art scenes there is something for everyone. Rooftop bars

3 also continue to be a firm favourite for social posts, offering beautiful views of the bustling capital. These are followed by other brag-worthy London hotspots including Tate Modern, Brick Lane and Borough Market. This travel bragging trend echoes the findings from the recent Hotels.com Mobile Travel Tracker* report, which revealed that one in six travelers search social media before their trip to plan the photos they ll take #inspo. And the average holidaymaker spends more than 66 minutes a day on social media. While travelers naturally brag about taking in the tourist hotspots and cultural offerings, more people than ever are sharing foodie grams, weather updates and sporting snaps. #Foodporn You re never more than an Insta-scroll away from #FoodPorn and the brag lists are brimming with culinary treats. Cakes in Stockholm and curry in Toronto spice up the brag lists, and New York steak and pizza both made the cut. Perhaps more surprisingly, enchiladas proved twice as popular as modern art in Mexico City, ice cream scooped 10 percent of all San Francisco brags and Jumbo Kingdom floating restaurant in Hong Kong took second place in the Hong Kong chart, with more than 20,000 brags. Shop til you drop Shopping is a must do for most travelers. Those visiting Paris brag more about the Rue Vieille du Temple, famous for its boutiques, than Le Louvre! Other top shop-spots included Bal Harbour in Miami, the Harbour City mall in Hong Kong, vintage shops in Melbourne, and the stylish Cecile Copenhagen fashion brand made the Danish capital s top 10. Bragging come rain and shine The weather gets travelers debating like nothing else and when travelers soak up the sun they want to brag about it, with sunshine coming in at number six on the global brag list. Some cities have four seasons in one day, with Vancouver visitors bragging about the sun and the rain, with both making the top 10. But in Stockholm visitors love to celebrate the snow, with over 10,000 mentions of it, and the shock of the sun coming out in London saw almost 10,000 brags mention the British sunshine. Five-star luxury When travelers check into a posh, luxury hotel they naturally want the world to know. The stunning 5-star Ritz Carlton in San Francisco topped the city s brag list, the Four Seasons in Singapore proved brag-worthy and the Park Hyatt came in at number one in Seoul most likely

4 for its awe-inspiring rooftop pool. Sporting Show Offs The Olympics are loved around the globe and travelers flock to the iconic sporting venues from host cities, including Sydney, Tokyo, Rio, Barcelona, Vancouver and Beijing. In Australia, the Sydney Kings basketball team were more popular than the harbour bridge and the Melbourne Cricket Ground was the number one brag for the city. In the football capital of Barcelona, it s also no surprise that Lionel Messi made it into the Catalonian top 10. Isabelle Pinson, Vice President, EMEA at Hotels.com, said; Bragging on social media has become the norm if you didn t get social kudos out of it, it didn t happen! With travel posts being so plentiful on social media, Brits are checking out what others are bragging about, and from where, to get tips for their next trip. This #TravelBrag analysis shows just how diverse travelers are. Whether its enjoying rooftop cocktails in Bangkok, checking out Camden Town in London or visiting the mob museum in Vegas, social bragging is out in full force. Start planning your next adventure now and head to the Hotels.com Blog to check out the biggest brags from more than 30 destinations. Download the Hotels.com mobile app to choose from hundreds of thousands of places to stay, and brag!, around the world. ENDS For further information, imagery or interview requests please contact the Hotels.com press office on CWLONHotels.com@cohnwolfe.com or call Notes to Editors The data analyzed is from October 2017 January The data shows the top keywords that people brag about per country by counting the number of times those keywords appear in search results. These keywords are then augmented by searching for more keywords within the existing results, through Natural Language Processing (NLP). Natural language processing (NLP) is a branch of artificial intelligence that helps computers understand, interpret and manipulate human language. We define a brag as a Tweet containing travel related search terms, a mention of a location, and a link to Instagram, meaning that someone took a picture and shared it with an

5 accompanying text which contains those keywords. *Mobile Travel Tracker research conducted by One Poll in November Data based on 9,000 respondents across 30 countries. Brags from around the world North America New York San Francisco Miami 1 times square 2 new york times 3 new york pizza 4 liberty island 5 rooftop bars 6 jewish museum 7 central park 8 upper west 9 new york steak 10 park hyatt new York 1 ritz-carlton 2 union square 3 ice cream san 4 jackson square 5 young museum 6 palace hotel 7 van ness (avenue) 8 rooftop bar 9 aquarium of the bay 10 westfield shopping 1 miami beac 2 rooftop bar 3 south beach 4 jewish muse 5 lincoln road 6 sunshine 7 vizcaya mus 8 aquarium 9 art basel 10 bal harbour New Orleans Vancouver Toronto 1 bourbon street 2 french quarter 3 jackson square 4 howlin wolf 5 royal street 6 Hotel 7 oyster bar 1 west end 2 stanley park 3 olympic games 4 robson street shopping 5 sunshine 6 photo (museum of vancouver) 7 rain 1 ritz-carlton 2 opera house 3 west end 4 cn tower 5 casa loma 6 curry 7 night

6 8 Sunshine 9 Aquarium 10 Night 8 The Museum of Anthropology 9 coal harbour 10 central park (Burnaby) 8 snow 9 rooftop bar 10 shop Montreal Las Vegas 1 old town montreal 2 fine arts 3 mccord museum 4 redpath museum 5 Drinks 6 hotel montreal 7 Bar le Ritz PBD 8 mount royal 9 olympic games 10 place des arts 1. mob museum 2. sunshine 3. trevi fountain 4. caesars palace 5. harry mohney erotic museum 6. rooftop bar 7. neon museum 8. eiffel tower 9. bellagio 10. cathedral rock trail LATIN AMERICA

7 Rio de Janeiro Sao Paulo Mexico City 1 modern art 2 Barra da Tijuca 3 Rio Olympic Games 4 ipanema beach 5 Photos 6 Gallery 7 Redeemer 8 cable car 9 Centro Cultural Banco do Brasil 10 Ballet 1 sao paulo museum of modern art 2 modern art 3 quick bite 4 sao paulo cathedral 5 Rua Oscar Freire 6 paulo morumbi 7 photo 8 vila madalena 9 grand hyatt hotel 10 ballet 1 nationa 2 opera h 3 olympic 4 sunshin 5 enchila 6 la cond 7 modern 8 polanco 9 street m 10 gallery Buenos Aires Tulum Machu Picch 1 Teatro Colon 2 Bahia san blas 3 palermo soho 4 Opera 5 Cathedral 6 palacio duhau 7 Four Seasons hotel 8 Ballet 9 breath taking 10 Chinatown 1 casa cenote 2 craft beer bar 3 healthy eating 4 pastry shop 5 Playa Paraiso 6 sunny beaches 7 tankah bay 8 sunshine 9 amazing ruins 10 beef cheek 1 inca tra 2 huayna 3 cusco 4 plaza d 5 sunshin 6 amazin 7 ancient 8 best fri 9 climb 10 u coup EMEA

8 London Paris Rome 1 camden town 2 rooftop bars 3 tate modern 4 big ben 5 brick lane 6 sunshine 7 hyde park 8 london eye 9 sloane square 10 borough market 1 eiffel tower 2 rue vieille du temple 3 louvre 4 grand palais 5 notre dame 6 rooftop bar 7 sunshine 8 hotel west end paris 9 night 10 breakfast 1 modern art 2 vatican museum 3 trevi fountain 4 rooftop bar 5 Residenza Frattina 6 vatican city 7 colosseum 8 dying gaul (in Capito 9 museum 10 pizza Stockholm Copenhagen Barcelona 1 old town (gamla stan) 2 vasa museum 3 grona lund (amusement park) 4 sunshine 5 snow 6 cirkus (arena) 7 moderna museet 8 rooftop bar 9 skansen (open air museum) 10 cakes 1 little mermaid 2 modern art 3 cathedral 4 old town 5 cecilie (fashion) 6 harbour 7 sunshine 8 aquarium 9 best cities 10 lovely evening 1 gothic quarter 2 olympic games 3 modern art 4 rooftop bar 5 old town 6 richard meier contem 7 backstreets 8 gaudi 9 history museum 10 lionel messi Reykjavik Oslo Berlin 1 opera house (Harpa) 2 cathedral (Hallgrímskirkja) 3 old town 1 oslo cathedral 2 oslo harbour 3 edvard munch 1 ritz-carlton 2 jewish museum 3 mall

9 3 old town 4 pure art 5 saga museum 6 view 7 gallery 8 adventures 9 best design 10 best fish 3 edvard munch 4 sunset 5 colosseum 6 rooftop bar 7 st. olav 8 opera house 9 stave church 10 coffee shop 3 mall 4 modern art 5 rooftop bar 6 olympic games 7 awesome hotel 8 berlin museum 9 berliner dom 10 clear sky APAC Hong Kong Singapore 1 ritz-carlton 2 jumbo kingdom 3 street markets 4 rooftop bar 5 giant buddha 6 good morning 7 st. john cathedral 8 causeway bay 9 grand aquarium 10 harbour city mall 1 Lee Kong Chian Natural History Mu 2 rooftop bars 3 old town white coffee 4 Four seasons hotel 5 st andrews cathedral 6 tea 7 Jurong central park 8 dinner 9 sunshine 10 chinatown Kyoto Seoul 1 mount fuji 2 nishiki market 1 Park Hyatt Seoul 2 Ritz Carlton Seoul

10 3 Fushimi Inari Torii gates 4 ritz-carlton 5 old town 6 modern art 7 kyoto station 8 coffee shop 9 Nihon Minkaen, the Japan Open-Air Folk House Museum 10 blue skies 3 seoul museum of history 4 Opera House of the Arts 5 soho (gay bar) 6 modern art 7 old town (Bukchon Hanok Village) 8 shibuya 9 kim hyung jun 10 cocktail Melbourne Bangkok 1 Melbourne Cricket Ground 2 seasons 3 rooftop bars 4 st paul s cathedral 5 national gallery of victoria 6 cathedral 7 central park 8 acmi Australian Centre for the Moving Image 9 vintage shop 10 books 1 rooftop bars 2 moca museum 3 wat arun 4 street market 5 pathum wan 6 grand palais 7 dinner cruise 8 hotels 9 china town 10 good morning Kuala Lumpur Taipei 1 ritz-carlton 2 dinner 3 view 4 shangri la 5 grand hyatt 1 shibuya (Ximending ) 2 moca taipei (museum of contem 3 old town 4 sunshine 5 cafe ballet

11 6 gallery 7 mandarin oriental (Petronas Towers) 8 chinatown 9 old town white coffee 10 rooftop bar 6 chinese opera 7 hotel 8 coffee shops 9 Chiang Kai-shek Memorial Hall 10 rainy About Hotels.com Hotels.com is the place to go if you re looking for a place to stay. We really love travel and we know you do too. That s why we make it really easy to book with us. With hundreds of thousands of places to stay around the world and 90 local websites in 41 languages, Hotels.com has it all. So, whether you re looking for value in Vegas, treehouses in Thailand or villas in Venezuela, it s all just a click away. And with our Reward-winning loyalty program you earn free* nights while you sleep and get access to instant savings like Secret Prices what could be better? Booking just got smarter too. With over 25 million real guest reviews and an app so easy to use that it s been downloaded more than 60 million times, you can be sure to find the perfect place for you. ** The Reward Night is exclusive of taxes and fees. The value of the reward night corresponds to the average accommodation price of the 10 previously collected overnight stays. Registration and booking are available through the website, as well as the hotels.com app on the Apple Store and on Google Play. ***Secret Prices are available to Hotels.com app users, Hotels.com Rewards members and individuals who unlock Secret Prices on the website by subscribing to Hotels.com by . Secret Prices will be shown where the Your Secret Price banner is displayed on your search results. Available on selected hotels and selected dates only. Subject to full terms and conditions Hotels.com, LP. All rights reserved. Hotels.com and the Hotels.com logo are trademarks of Hotels.com, LP. All other trademarks are property of their respective owners.

12