MARKETING & CREATIVE SERVICES/ PRODUCT DEVELOPMENT

Transcription

1 MARKETING & CREATIVE SERVICES/ PRODUCT DEVELOPMENT PROGRAM OF WORK 2018/2019 Greater Miami Convention & Visitors Bureau The Official Destination Sales & Marketing Organization for Greater Miami and the Beaches. CS02811

2 MARKETING & CREATIVE SERVICES/PRODUCT DEVELOPMENT 2018/2019 PUBLICATIONS & MIAMI TEMPTATIONS PROGRAMS OCTOBER NOVEMBER 2018 Miami Attraction Months Miami Temptations Program Whether it s a trip for families, couples, single travelers or a group of friends, one of a kind attractions bring loved ones together to create lasting memories. From October 1 through November 30, everyone can enjoy amazing offers at the destination s top recreational venues and museums during Miami Attractions Months. For more information, visit MiamiAttractionsMonth.com. DECEMBER 2018 Greater Miami & The Beaches Vacation Planner/Visitors Guide Serving as the primary fulfillment piece for consumer information, and an in room edition found in 200 participating hotels. A Spanish language e zine is also available. Greater Miami & The Beaches Travel Planner A comprehensive resource guide for travel trade professionals worldwide. DECEMBER 2018 JANUARY 2019 Miami Arts & Heritage Months Miami Temptations Program Celebrating the destination s diverse heritage neighborhoods, Miami Arts & Heritage Months place a spotlight on our multicultural communities including Historic Overtown, Little Haiti, Little Havana and Coconut Grove/Village West. This program also supports the public art and art galleries in these unique areas. Greater Miami and the Beaches is providing locals and visitors with pleasing ways to experience

3 and immerse themselves in the destination s cultural gems, including culinary tours and art exhibits. For more information, visit MiamiTemptations.com. FEBRUARY MARCH 2019 Miami Health & Wellness Months Miami Temptations Program Greater Miami and the Beaches is recognized as a health conscious destination with a wealth of appealing options to stay active, in shape and eating clean. To celebrate the destination s healthy lifestyle, top fitness centers, spas, golf clubs, health conscious eateries and outdoor activity facilities are putting together amazing wellness offers, deals on sports activities, classes, as well as events for all ages and fitness levels during Miami Health & Wellness Months. For more information, visit MiamiTemptations.com. MARCH 2019 Greater Miami & The Beaches Meeting Planner This publication provides a one stop resource for meeting, convention and trade show planners, with information about area facilities and services. APRIL MAY 2019 Miami Attractions & Museum Months Miami Temptations Program Culture seekers and families in search of the world s top attractions will find no better time to visit Greater Miami and the Beaches than during Miami Attractions & Museum Months. Many of the destination s top museums and family friendly venues, including the most popular as well as those still waiting to be discovered, offer deep savings on admissions, memberships and more. For more information, visit MiamiTemptations.com. JUNE 2019 Greater Miami & The Beaches Family Fun Guide This publication provides information about activities for children including special programs at local hotels, attractions and family friendly events. JUNE SEPTEMBER 2019 Miami Hotel Months Miami Temptations Program Visitors and residents can enjoy a relaxing staycation in one of many alluring hotels in the destination. During Miami Hotel Months, resorts throughout Greater Miami and the Beaches are offering special discounts on rooms, packages, amenities and inclusions from June 1 through September 30. These appealing offers include discounted stays, resort credits, complimentary meals and more. For more information, visit MiamiTemptations.com. JULY AUGUST 2019 Miami Spa Months Miami Temptations Program One of the most popular, and the second longest running program in the series, Miami Spa Months consist of the destination s top luxury spas offering locals and visitors up to 50 percent off treatments. Celebrating its 12 th year, guests can pair their spa treatment with a discounted hotel room and a prixfixe menu at a local restaurant through the Miami Hotel and Miami Spice promotions for a complete getaway experience. For more information, visit MiamiTemptations.com.

4 AUGUST 2019 Greater Miami & The Beaches Pocket Guide A compact version of the Vacation Planner, this guide is distributed at hotels, visitor centers and other key visitor locations. AUGUST SEPTEMBER 2019 Miami Spice Restaurant Months Miami Temptations Program For 18 years, the destination s longest running Miami Temptations program has showcased the very best of Greater Miami and the Beaches diverse cuisine. The program features three course meals at the top eateries throughout the community, priced at $23 for lunch/brunch and $39 for dinner. This year the program had more than 250 participants, and each year continues to grow as more world renowned chefs join, offering their signature dishes at reduced prices every summer. For more information, visit MiamiTemptations.com. SEPTEMBER 2019 Greater Miami & The Beaches Multilingual City Guides Maps and guides produced in English, Spanish, Portuguese, French, German, Italian, Chinese, Russian and Hebrew. NOTE: Program of Work reflects major scheduled activities based on planning process. Additional activities are considered throughout the year and others are subject to change. SPECIALTY NICHE PUBLICATIONS Greater Miami and the Beaches Multicultural Guide Features our mosaic of cultures represented through art, music, food and unique sights and communities. Miami's diverse population from many ethnic backgrounds infuses the area with a soulful, multicultural presence. Miami's rich heritage is on display for all to see and experience. Amazing Miami Attractions Brochure Includes information about Greater Miami and the Beaches attractions, accompanied by a locator map and photography. Shop Miami Beach Brochure Features our malls and retailers with descriptions, locator map and visitor information centers. These brochures are produced in English, Spanish, Portuguese, Chinese, French, German, Italian and Russian. Cruise Miami Brochure Showcases Miami as the Cruise Capital of the World and the cruise lines that call Miami home. Features pre and post cruise itineraries, as well as an overview of hotels, restaurants, attractions, museums, shopping and nightlife.

5 Miami s Craft Beer Scene Brochure Highlights Greater Miami s ever growing craft beer scene, with listings and a map showcasing local breweries and microbreweries. South Dade: More to Explore Brochure Showcases the natural wonders and historic landmarks to be found throughout South Dade and the Redland agricultural area. Greater Miami s National Parks Brochure A guide to Greater Miami s two national Parks Everglades and Biscayne national parks as well as the nearby Big Cypress National Preserve. Butik: Miami s Boutique Lifestyle Magazine A magazine showcasing Greater Miami and the Beaches Boutique & Lifestyle Hotels, featuring articles, tech and fashion departments, stylish photography and more. Greater Miami & The Beaches LGBT Guide Provides helpful information for gay and lesbian travelers, including nightlife, dining, shopping, arts and culture, and LGBT events. MARKETING SERVICES/PRODUCT DEVELOPMENT CONTACTS Janel Sierra Sr. Manager Program Development and Integration Janel@GMCVB.com 305/ Robert Franzino Sr. Manager Editorial Robert@GMCVB.com 305/ CREATIVE SERVICES CONTACT Cris Ascunce Graphic Designer Cris@GMCVB.com 305/ Brickell Avenue, Suite 2700 Miami, FL USA MiamiandBeaches.com