Pandox Business Development City Categories. Jacob Rasin, Director Business Development Pandox Hotel Market Day November, 2018

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1 Pandox Business Development City Categories Jacob Rasin, Director Business Development Pandox Hotel Market Day November, 2018

2 Key areas of competence Financing Hotel market and cycle Acquisitions and transactions Brand and concepts Value-driving investments Hotel operations EXCELLENCE IN HOTEL OWNERSHIP AND OPERATIONS

3 International Regional Domestic

4 Diversification International Regional Domestic

5 Three categories of destinations London Bodö Vienna Amsterdam Sheffield Leeds International Basel Domestic Berlin Dublin Stockholm Hamburg Tammerfors Jönköping Brussels Montreal Regional Wolfsburg Dortmund Cardiff Munich Cologne Copenhagen 5

6 Type of hotel demand Origin of demand Segments Nationality EXCELLENCE IN HOTEL OWNERSHIP AND OPERATIONS

7 International cities Large and dynamic destinations with a higher share of international than domestic demand from all segments 7

8 Established destinations Wide array of demand generators International cities High purchasing power Connection gateways for international travel Well diversified demand from most segments 8

9 Hyatt Regency Montreal 595 rooms

10 NH Vienna Airport 499 rooms

11 Park Hotel Amsterdam 189 rooms

12 Regional cities Large and dynamic regional markets with demand from several segments with a high share of regional demand 12

13 Up and coming destinations Wide set of demand generators Regional cities Base demand is regional Less dependent on international demand Well diversified demand from many segments 13

14 Hilton Stockholm Slussen 289 rooms

15 Scandic Copenhagen 486 rooms

16 The Midland Manchester 312 rooms

17 Domestic cities Stable markets with a high share of domestic demand 17

18 Domestic demand key driver Limited international exposure Domestic cities Fewer commercial demand generators Larger public sector dependence Purpose driven travel for both leisure and business 18

19 Radisson Blu Dortmund 190 rooms

20 Leonardo Hotel Wolfsburg City Center 345 rooms

21 Sister cities Without borders

22 New York London Shanghai Hong Kong Paris Singapore Tokyo Mega-cities Trend catapults

23 Amsterdam Berlin Vienna Montreal International gateways Shared urban identity

24 Manchester Stockholm Hamburg Oslo Munich Glasgow Regional hubs Up and coming

25 Sheffield Kuopio Dortmund Linköping Domestic centers Quality of life

26 Pandox city categories and hotel demand Many SEGMENTS Few International Regional Domestic Volatile DEMAND Stable 26

27 Two layers of diversification City Geography City Type 27

28 Third layer Hotel types

29 Trickle down hotel concepts

30 What works where? International cities Variety of hotel types Many Few Regional cities Few Many Domestic cities

31 Great ideas with an unexpected journey to success

32 The trip of the tuna

33 33

34 An ace up your sleeve

35 35

36 Rolling out the california roll

37 37

38 Conclusion 1 Diversification achieved through geography, city category and hotel type 2 Balanced demand achieved through mix of different types of cities and sources of demand = 3 Lower risk and room to grow 38

39 Thank you!

40 For presentations EXCELLENCE IN HOTEL OWNERSHIP AND OPERATIONS

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