MONTHLY REPORT MONTH: MAY Hotel Occupancy Tax Overview. Comparable to HOT Comparisons 3 Year Data Occupancy (%)

Transcription

1 1 MONTHLY REPORT MONTH: MAY 2016 Hotel Occupancy Tax Overview 2016 Hotel Occupancy Tax Report 2016 Budget Actual 2016 JAN $ 538, $ 459, FEB $ 666, $ 620, MAR $ 736, $ 692, APR $ 870, $ 700, MAY $ 855, JUN $ 973, JUL $ 857, AUG $ 837, SEP $ 789, OCT $ 872, NOV $ 921, DEC $ 728, TOTAL $ 9,647, YTD $ 2,812, $ 2,472, HOT Comparisons 3 Year Data JAN $ 398, $ 484, $ 459, FEB $ 487, $ 583, $ 620, MAR $ 619, $ 659, $ 692, APR $ 636, $ 752, $ 700, MAY $ 607, $ 672, JUN $ 788, $ 773, JUL $ 577, $ 678, AUG $ 541, $ 661, SEP $ 598, $ 610, OCT $ 679, $ 648, NOV $ 768, $ 695, DEC $ 576, $ 595, TOTAL $ 7,280, $ 7,816, YTD $ 2,142, $ 2,479, $ 2,472, Comparable to Occupancy (%) Apr-15 Apr ADR Apr-15 Apr RevPAR Apr-15 Apr-16

2 2 Meetings, Connections & Fostered Relationships CVB Board of Directors Meeting May 4 Visit Houston Sales Blitz in Austin May 5 Meeting with Miss Latina of The Woodlands May 6 Tour of Exxon Mobil Campus May 9 Meeting with Texas RUSH May 9 IRONMAN Texas Expo May Overnight Travelers from HTX Focus Group May 11 Meeting regarding Visitor Services May 12 Honored as a finalist at the AMA Crystal Awards in Houston May 12 IRONMAN Welcome Banquet May 12 Houston & Beyond Meeting May 13 IRONMAN Race Day May 14 Overnight Travelers from outside HTX Focus Group May 16 Day Trippers Focus Group May 17 Meeting with Corporate Incentives for promotional items May 17 Cassie Freeman Visits The Woodlands May Meeting with Miss Latina of The Woodlands May 24 Inspire Film Festival Meeting May 24 Memorial Day Weekend in The Woodlands May 28 May 29 Restaurants and Merchants Promoted through CVB Channels in May The Westin The Woodlands SideBar Current Perry s Steakhouse and Grille The Embassy Suites at California Pizza Kitchen America s Cellar Twenty Four Hughes Landing Schilleci s New Orleans Jasper s Crush Wine Lounge Fleming s Kitchen Cru Wine Bar Del Frisco s Grille The Cynthia Woods Market Street Mitchell Pavilion The Woodlands Resort & Levure Bakery and The Woodlands Macarons by Patisse Conference Center Patisserie Waterway Marriott Hughes Landing Ruggles Green The Woodlands The Courtyard by Marriott Residence Inn The Woodlands Benihana Morton s Grille Pure Barre Fielding s Local Kitchen + Bar Amerigo s Grille Hyatt Centric Cyclone Anaya s Kirby s Tommy Bahama Riva Row Boathouse Waterway Cruisers The Woodlands Children s Museum Pinot s Palette Hand & Stone Massage and Facial Spa

3 3 Events That Occurred in May Market Street Spring Concert Series Dreams Can Come True Music from The Little Mermaid with the Houston Symphony The Woodlands Farmer s Market at Grogan s Mill The Pink 5K Children s Memorial Hermann IRONKIDS Texas Fun Run The 1975 with The Japanese House Mixed Repertory Program with The Houston Ballet Dave Matthews Band IRONMAN Texas North American Championship Hall & Oates with Sharon Jones & The Dap-Kings and Trombone Shorty & Orleans Avenue Florence and The Machine with Grimes Symphonie Fantastique with The Houston Symphony Journey with The Doobie Brothers & Dave Mason Joe Walsh & Bad Company with Steve Rodgers Memorial Day Weekend in The Woodlands Bike The Woodlands Day Coming Events in June Market Street Spring Concert Series The Woodlands Farmer s Market at Grogan s Mill Jimmy Buffett & The Coral Reefer Band Waterway Nights Wine and Food Week 2016 Star Wars & More: A Tribute to John Williams with The Houston Symphony Weezer & Panic! At The Disco with Andrew McMahon Boom 92: Boom Bash Boston with Dennis Deyoung: The Music of Styx Texas Music Festival Orchestra 93Q s A Day in the Country Slipknot with Marilyn Manson and Of Mice and Men

4 4 Advertising Efforts Travel Spike Display (Texas) May 2016 Aug 2016 Trip Advisor Feb 2016 Dec 2016 Southern Living: Travel Directory Ad May 2016, Aug 2016, Nov 2016

5 5 Condenast Traveler (Austin/SanAntonio/Dallas/Houston) May June 2016 TripInfo.com April December 2016 USA Today Travel Guide May 2016 Texas Journey May 2016 June 2016, September 2016 December 2016

6 6 Community Magazine KRBE E-Newsletter May 2016 May KRBE Facebook Advertisement Community Magazine May 2016 May 2016

7 7 The Woodlands Chamber of Commerce May 2016 The Woodlands Villager Magazine May 2016

8 8 The Woodlands Villager Magazine May 2016

9 9 Google Analytics - May Sessions Traffic Type 39% 9% 52% Desktop Mobile Tablet 28% 42% 30% Referral (User coming from another site) Organic (Search Engine) Direct (User typed in URL) Social Media Statistics - May Facebook 114 Page Likes This Month 9,360 Total Page Likes 4,315 People Reached 1,400 Post Engagement 448 Page Views 90% 493 of social referrals to VisitTheWoodlands.com are trafficked by TWCVB s Facebook page sessions on VisitTheWoodlands.com came from some form of social media this month

10 1 MONTHLY REPORT MONTH: JUNE 2016 Visitor Services Update June 2016 Market Street Guest Services The Woodlands Mall Guest Services JUNE ,439 guests 6,691 guests 2016 YTD 12,779 guests 38,664 guests YTD Unique Texas Visits 2,785 guests from 226 Texas zip codes 8,450 guests from 464 Texas zip codes YTD Unique State Visits 448 guests from 52 other US States, districts and territories 819 guests from 52 other US States, districts and territories YTD Unique 167 guests from 62 1,139 guests from 82 countries Country Visits YTD Undetermined Visits countries 9,379 guests did not share their zip code 28,256 guests did not share their zip code 9, visitors were tracked in June 2016 visitor bags distributed relocation packets distributed Staff Aided In: Wine and Food Week 2016 ISRI Gulf Coast Summer Expo ISRI Gulf Coast Summer Convention

11 2 Hotel Occupancy Tax Overview 2016 Hotel Occupancy Tax Report 2016 Budget Actual 2016 JAN $ 538, $ 459, FEB $ 666, $ 620, MAR $ 736, $ 692, APR $ 870, $ 700, MAY $ 855, $ 739, JUN $ 973, $ 830, JUL $ 857, AUG $ 837, SEP $ 789, OCT $ 872, NOV $ 921, DEC $ 728, TOTAL $ 9,647, YTD $ 4,641, $ 4,042, HOT Comparisons 3 Year Data JAN $ 398, $ 484, $ 459, FEB $ 487, $ 583, $ 620, MAR $ 619, $ 659, $ 692, APR $ 636, $ 752, $ 700, MAY $ 607, $ 672, $ 739, JUN $ 788, $ 773, $ 830, JUL $ 577, $ 678, AUG $ 541, $ 661, SEP $ 598, $ 610, OCT $ 679, $ 648, NOV $ 768, $ 695, DEC $ 576, $ 595, TOTAL $ 7,280, $ 7,816, YTD $ 2,142, $ 2,479, $ 4,042, Comparable to Occupancy (%) 15-Jun 16-Jun ADR 15-Jun 16-Jun RevPAR 15-Jun 16-Jun

12 3 Meetings, Connections & Fostered Relationships Fraternity Executives Association Conference, Kansas City, MO June 2-4 Site Selectors FAM Trip June 3 June 5 Kristin Finan, Austin American Statesman visits The Woodlands June 7 & 8 CVB Regular Board Meeting June 8 TWFG Annual Conference walk through June 9 Houston and Beyond bi-monthly meeting June 10 CVB Marketing Committee Meeting June 13 Filming Road Trippin San Antonio segment June 15 Lunch with Texas Monthly Magazine June 15 Meeting with Hallaron Advertising Agency June 16 Lunch with The Woodlands Country Club June 17 Wall Street Journal Cooperative Campaign Insertion runs June 18 Marketing meeting with the Texas Renaissance Festival June 21 Wrap-up lunch with TWFG about conference June 21 Phone call with Plan Your Meetings ad buy June 21 Maximize Your Planner Connections Webinar June 22 The Institute of Scrap Recycling Industries Inc. Convention June TTIA Travel and Tourism College June 27 July 1 USAToday.com Cooperative Campaign cells begin running June 27 Restaurants and Merchants Promoted through CVB Channels in June The Woodlands Resort & Conference Center The Courtyard by Marriott Hyatt Centric The Woodlands Candlewood Suites The Woodlands Elaine Turner Alex and Ani Cru Wine Bar Tommy Bahama s Schilleci s New Orleans Kitchen Cinemark Market Street Cinemark 17 and XD Levure Bakery and Patisserie Brooklyn Cafe The Woodlands Farmer s Pinot s Palette Market Street Market The Woodlands Mall Waterway Cruisers The Woodlands Amerigo s Grille Waterway Art Bench Project Baker Street Pub The Goose s Acre America s Jasper s Crush Wine Lounge The Woodlands Car Club Cars & Coffee for a Riva Row Boathouse The Woodlands Children s Museum Cause Grimaldi s Pizza Nick s Fish Dive & Oyster Bar Cyclone Anaya s Perry s Steakhouse and Grille The Cynthia Woods South County Fourth of Black Walnut Cafe JerryBuilt Mitchell Pavilion July Parade BurgerFi The Counter Whole Foods Del Frisco s Grille Local Pour The Red, Hot and Blue Festival

13 4 Events That Occurred in June Market Street Spring Concert Series The Woodlands Farmer s Market at Grogan s Mill Jimmy Buffett & The Coral Reefer Band Waterway Nights Wine and Food Week 2016 Star Wars & More: A Tribute to John Williams with The Houston Symphony Weezer & Panic! At The Disco with Andrew McMahon Boom 92: Boom Bash Boston with Dennis Deyoung: The Music of Styx Texas Music Festival Orchestra 93Q s A Day in the Country Slipknot with Marilyn Manson and Of Mice and Men Events Occurring in July The Woodlands Farmer s Market Star-Spangled Salute South County 4th of July Parade Red, Hot and Blue Festival and Fireworks Extravaganza Twenty One Pilots Rock the Row Jim Gaffigan Dreamworks Animation Live in Concert with The Houston Symphony Pitbull Meghan Trainor The Bud Light Party Rally: Carnival of Madness Blink-182

14 5 Advertising Efforts Condenast Traveler (Austin/SanAntonio/Dallas/Houston) May June 2016 TripInfo.com April December 2016 Texas Journey & Texas Events publications May 2016 June 2016, September 2016 December 2016

15 6 Travel Spike Display (Texas) May 2016 Aug 2016 Trip Advisor - Leisure Feb 2016 Dec 2016 Trip Advisor - Group Sales June 2016 Aug 2016

16 7 USAToday.com May 2016 June 2016 Brides Magazine May 2016 June 2016 Travel Guides Free May 2016 December 2016

17 8 Pandora Ad Buy Austin, San Antonio, College Station and Houston s Top 15 income zip codes June 20 th July 4 th 2016 The Woodlands Villager The Woodlands, Spring, Houston Cable TV buy June 2016 June 13 th July 4 th 2016

18 9 The Woodlands Community Magazine June 2016

19 10 Google Analytics - June Sessions Sales 13% 46% Desktop Mobile 31% 24% Referral (User Directed from Another Site) Organic (Search Engine) 40% Tablet 28% Direct (User Entered URL) Social Media Statistics June Facebook 133 Page Likes This Month 9,471 Total Page Likes 14,350 People Reached 1,695 Post Engagement 868 Page Views 74% 551 sessions on VisitTheWoodlands.com came from some form of social media this month of social referrals to VisitTheWoodlands.com are trafficked by TWCVB s Facebook page

20 1 MONTHLY REPORT MONTH: JULY 2016 Visitor Services Update July 2016 Market Street Guest Services The Woodlands Mall Guest Services JULY ,757 guests 9,393 guests 2016 YTD 15,534 guests 48,057 guests YTD Unique Texas Visits 3,376 guests from 241 Texas zip codes 9,909 guests from 505 Texas zip codes YTD Unique State Visits 535 guests from 52 other US States, districts and territories 984 guests from 52 other US States, districts and territories YTD Unique 260 guests from 63 1,317 guests from 85 countries Country Visits YTD Undetermined Visits countries 15,534 guests did not share their zip code 35,847 guests did not share their zip code 12, visitors were tracked in July 2016 visitor bags distributed relocation packets distributed Staff Aided In: The Woodlands 19 th Annual Red, Hot and Blue Celebration

21 2 Hotel Occupancy Tax Overview 2016 Hotel Occupancy Tax Report 2016 Budget Actual 2016 JAN $ 538, $ 459, FEB $ 666, $ 620, MAR $ 736, $ 692, APR $ 870, $ 700, MAY $ 855, $ 739, JUN $ 973, $ 830, JUL $ 857, $ 678, AUG $ 837, SEP $ 789, OCT $ 872, NOV $ 921, DEC $ 728, TOTAL $ 9,647, YTD $ 5,498, $ 4,720, HOT Comparisons 3 Year Data JAN $ 398, $ 484, $ 459, FEB $ 487, $ 583, $ 620, MAR $ 619, $ 659, $ 692, APR $ 636, $ 752, $ 700, MAY $ 607, $ 672, $ 739, JUN $ 788, $ 773, $ 830, JUL $ 577, $ 678, $ 678, AUG $ 541, $ 661, SEP $ 598, $ 610, OCT $ 679, $ 648, NOV $ 768, $ 695, DEC $ 576, $ 595, TOTAL $ 7,280, $ 7,816, YTD $ 4,115, $ 4,604, $ 4,720, % change 5.17% down 6.35% up 5% up 7% down 10% up 7.4% up 0% Source: The Woodlands Township Comparable to Jul 16-Jul Jul 16-Jul Jul 16-Jul 0 Occupancy (%) 140 ADR (in $) 0 RevPAR (in $) Source: Smith Travel Research Report

22 3 Meetings, Connections & Fostered Relationships TTIA Travel and Tourism College June 27 July 1 19 th Annual Red, hot & Blue Festival & Fireworks Extravaganza July 4 Wrap-Up of Summer 2016 International Efforts with Julie Charros-Bettancor July 6 Team Texas Conference Call for ABQ Balloon Festival July 6 Shenandoah Visitors Center Re-Grand Opening July 7 COPA Rayados Conference Call July 8 COPA Rayados Meeting with Scott Spencer July 12 Conference call with Meeting Planners International July 13 The Woodlands CVB Hotel Meeting at Drury Inn July 14 Houston and Beyond Meeting July 15 Managing Diverse Skill Sets in a Team TACVB Webinar July 19 Lunch with Vann Silliman from The Woodlands Waterway Marriott July 20 Tour and meeting Truluck s Amber Scheer July 20 Change Management for the 21 st Century Webinar July 21 US Mexico Chamber of Commerce Luncheon July 26 Lunch with Marie from Drury Inn July 26 Quarter 2 Report presented at The Woodlands Township BOD Meeting July 27 Meeting with Jasper s Yvette Openshaw July 29 Restaurants and Merchants Promoted through CVB Channels in July The Woodlands Resort & The Woodlands Cyclone Anaya s Hubbell & Hudson Bistro Conference Center Waterway Marriott The Refuge Schilleci s New Orleans Jasper s Tommy Bahama s Kitchen Kate Spade Brooks Brothers Crave Cupcakes Cups Frozen Yogurt Black Walnut Café The Woodlands The Republic Grille Grub Burger Bar Children s Museum Crust Pizza Co. Riva Row Boathouse Cinemark 17 and XD The Cynthia Woods Mitchell Pavilion Local Pour Del Frisco s Grille Escalante s Baker Street Pub Goose s Acre Levure Bakery & Waterway Events The Woodlands Mall Patisserie Macaron By Patisse Trader Joe s Candlewood Suites Courtyard Marriott Marriott Residence Inn Schilleci s New Orleans Ride Indoor Cycling Cru Wine Bar Lake Front Kitchen Gap Market Street Marmi Shoes Nothing Bundt Cakes Ruggles Green The Woodlands

23 4 Events That Occurred in July The Woodlands Farmer s Market Star-Spangled Salute South County 4th of July Parade Red, Hot and Blue Festival and Fireworks Extravaganza Twenty One Pilots Rock the Row Jim Gaffigan Dreamworks Animation Live in Concert with The Houston Symphony Pitbull Meghan Trainor The Bud Light Party Rally: Carnival of Madness Blink-182 Events Coming in August Rob Zombie & Korn with In This Moment Rock The Row Lynyrd Skynyrd & Peter Frampton The Woodlands Farmer s Market Dixie Chicks Sublime with Rome and 311 Hank Williams Jr. and Chris Stapleton 2016 Fall Home & Garden Show Disturbed & Breaking Benjamin with Alter Bridge & Saint Asonia Gwen Stefani Heart with Joan Jett & The Black Hearts and Cheap Trick Snoop Dogg & Wiz Khalifa Dierks Bentley Def Leppard with REO Speedwagon and Tesla Slipknot Sound of Music Sing-A-Long

24 Advertising Efforts 5

25 6 Austin Monthly April & July Convention South April, July & September

26 7 TripInfo.com Fall The Woodlands Community Magazine July

27 8 Google Analytics July 2016 Sessions Traffic Type 37% 12% 50% Mobile Desktop Tablet 22% 25% 27% Organic (Search Engine) Referral (User Directed From Another Site) Direct (User Entered URL) Social Media Analytics July 2016 Facebook: 9,541 Total Page Likes 70 Page Likes This Month 223,371 People Reached 329 Post Engagement 287 Page Views 79% 701 sessions on VisitTheWoodlands.com came from some form of social media this month of social referrals to VisitTheWoodlands.com are trafficked by TWCVB s Facebook page

28 1 MONTHLY REPORT MONTH: SEPTEMBER 2016 Visitor Services Update September 2016 Market Street Guest Services The Woodlands Mall Guest Services SEPTEMBER ,586 guests 5,625 guests 2016 YTD 20,633 guests 61,014 guests YTD Unique Texas Visits 4,488 guests from 268 Texas zip codes 12,447 guests from 590 Texas zip codes YTD Unique State Visits 681 guests from 53 other US States, districts and territories 1,209 guests from 53 other US States, districts and territories YTD Unique 395 guests from 64 1,628 guests from 92 countries Country Visits YTD Undetermined Visits countries 13,204 guests did not share their zip code 45,730 guests did not share their zip code 8, visitors were tracked in September 2016 visitor bags distributed relocation packets distributed Staff Aided In: The Woodlands Labor Day Weekend Celebration

29 2 Hotel Occupancy Tax Overview 2016 Hotel Occupancy Tax Report 2016 Budget Actual 2016 JAN $ 538, $ 459, FEB $ 666, $ 620, MAR $ 736, $ 692, APR $ 870, $ 700, MAY $ 855, $ 739, JUN $ 973, $ 830, JUL $ 857, $ 678, AUG $ 837, $ 576, SEP $ 789, $ 634, OCT $ 872, NOV $ 921, DEC $ 728, TOTAL $ 9,647, YTD $ 5,498, $ 5,931, HOT Comparisons 3 Year Data JAN $ 398, $ 484, $ 459, FEB $ 487, $ 583, $ 620, MAR $ 619, $ 659, $ 692, APR $ 636, $ 752, $ 700, MAY $ 607, $ 672, $ 739, JUN $ 788, $ 773, $ 830, JUL $ 577, $ 678, $ 678, AUG $ 541, $ 661, $ 576, SEP $ 598, $ 610, $ 634, OCT $ 679, $ 648, NOV $ 768, $ 695, DEC $ 576, $ 595, TOTAL $ 7,280, $ 7,816, YTD $ 4,115, $ 4,604, $ 5,931, % change 5.17% down 6.35% up 5% up 7% down 10% up 7.4% up 0% 12.9% down 3.98% up Comparable to 2015 Source: The Woodlands Township Sep 16-Sep Sep 16-Sep Sep 16-Sep 55 Occupancy (%) 160 ADR (in $) 0 RevPAR (in $) Source: Smith Travel Research Report

30 3 Meetings, Connections & Fostered Relationships Follow up meeting with David Teel of TTIA September 2 Labor Day Celebration in The Woodlands September 3 & 4 Social Media Video Production meeting with Silver Rock September Houston Tourism Summit September 7 Site tour of The Woodlands Waterway Marriott September 8 Site tour of The Westin at The Woodlands September 8 Meeting about International FAM to The Woodlands September 9 Meeting with HelmsBriscoe Destination September 9 Meeting with Jane Minarovic, Inspire Film Festival September 9 TSAE New Ideas Conference, San Antonio September 11, 12 & Township Candidate School September 13 The Woodlands Chamber of Commerce Executive Leadership Council Meeting September 14 NFL Alumni Golf Tournament meeting September 14 Houston Methodist The Woodlands tour conference call September 14 Destination Travel Network Overview September 14 Site tour of The Woodlands Resort September 15 Houston and Beyond Geocaching meeting September 16 The Atkins Group Creative Campaign discussion September Event Advertising wrap-up discussion September 19 Simpleview training September 19 CVB Board of Directors Meeting September 21 Plan Your Meetings, Dallas September 22 Webinar: DMAI s Demystifying Industry Acronyms September 22 Chinese Tourism Delegation Gala September 22 Hyatt Centric The Woodlands site tour September 23 Webinar: Smart Meetings Making Effective Presentations September 27 Meeting with Julie Charros-Betancor regarding reverse Mexico mission September 27 TACCBO Site Tour and lunch, The Woodlands Waterway Marriott September 28 Waterway Square Merchants planning meeting September 29 Lunch with The Woodlands Country Club Palmer Course September 29 The Woodlands Waterway Arts Festival meeting September 30

31 4 Restaurants and Merchants Promoted through CVB Channels in August Ride Indoor Cycling The Cynthia Woods Mitchell Pavilion SideBar Labor Day Celebration at Waterway Square Tommy Bahama s Town Green Park The Embassy Suites at Hughes Landing Market Street Live at Night Concert Levure Bakery and Riva Row Boathouse Waterway Cruisers Patisserie Scuderia Exotic Car Del Frisco s Grille Grub Burger Bar Grimaldi s Pizzaria Show Market Street Fogo De Chao Market Street s Art The Westin at The The Woodlands Show Woodlands Waterway Marriott Kendra Scott Market Blue Mug Café The Texas The Woodlands Resort Street Renaissance Festival Crush Wine Bar Cyclone Anaya s Hubbell & Hudson The Refuge Bistro Grotto Jasper s Backyard Schilleci s New Tommy Bahama Gourmet Cuisine Orleans Kitchen Restaurant Tiffany & Co. Kate Spade Brooks Brothers Crave Cupcakes Cups Frozen Yogurt Black Walnut Café The Woodlands The Republic Grille Children s Museum Crust Pizza Co. Cinemark 17 XD Escalante s Fine Tex- Local Pour Mex Baker Street Pub The Goose s Acre America s Jasper s The Woodlands Mall Macaron by Patisse Trader Joe s CRU Food & Wine Bar The Courtyard Marriott Fielding s Local Kitchen + Bar Residence Inn The Woodlands/Lake Front Circle Black Walnut Café The Fairfield Inn & Suites Houston The Woodlands The George Mitchell Nature Preserve Residence Inn Houston The Woodlands/Market Street

32 5 Events That Occurred in September The Music of The Rolling Stones The Woodlands Farmers Market Labor Day Weekend in The Woodlands The Woodlands Car Club Cars & Coffee for a Cause Fifth Harmony Market Street Fall Concert Series Goo Goo Dolls & Collective Soul Brantley Gilbert Beyond the Pines Music Festival Events Coming in October Live at Night Concert in the Park Hispanic Heritage Celebration Scuderia Exotic Car Show Arts in the Park 5 Seconds of Summer Oddball Comedy & Curiosity Festival Ray LaMontagne Market Street s 2016 Fall Fine Arts Show Counting Crows & Rob Thomas Market Street Fall Concert Series The Woodlands Farmer s Market The Woodlands Car Club Cars & Coffee for a Cause Concert in the Park Hocus Pocus Pops Memorial Hermann 10 for Texas Live at Night Prophets of Rage Rock the Row Market Street s Pumpkin Patch The Wicket Wonderland Family Carnival Scuderia Exotic Car Show Majic Under the Stars with Cameo Class Act Productions presents OLIVER! The Haunting at Bear Branch Luke Bryan Run for Hope Trick or Treat Trail Presented by Wells Fargo Flight of the Conchords

33 Advertising Efforts 6

34 7 Top: September Group Sales Blast Top: TripInfo.com Fall 2016 Left: Texas Journey Magazine Sept 2016 Dec 2016 Top: Convention South September 2016

35 8 Live at Night Fall The Woodlands Villager September 2, 2016 & September 9, 2016 Bottom: The Woodlands Community Magazine September 2016 Left: The Woodlands Community Magazine September 2016

36 9 Google Analytics September 2016 Sessions Traffic Type 45% 12% 43% Mobile Desktop Tablet 19% 25% 22% Organic (Search Engine) Referral (User Directed From Another Site) Direct (User Entered URL) Social Media Analytics September 2016 Facebook: 9,668 Total Page Likes 52 Page Likes This Month 74,094 People Reached 2,387 Post Engagement 117 Page Views 45% 682 sessions on VisitTheWoodlands.com came from some form of social media this month of social referrals to VisitTheWoodlands.com are trafficked by TWCVB s Facebook page

37 1 MONTHLY REPORT MONTH: AUGUST 2016 Visitor Services Update August 2016 Market Street Guest Services The Woodlands Mall Guest Services AUGUST ,513 guests 7,332 guests 2016 YTD 18,047 guests 55,389 guests YTD Unique Texas Visits 3,910 guests from 259 Texas zip codes 11,325 guests from 555 Texas zip codes YTD Unique State Visits 602 guests from 53 other US States, districts and territories 1,097 guests from 53 other US States, districts and territories YTD Unique 331 guests from 64 1,454 guests from 88 countries Country Visits YTD Undetermined Visits countries 13,204 guests did not share their zip code 41,513 guests did not share their zip code 9, visitors were tracked in August 2016 visitor bags distributed relocation packets distributed

38 2 Hotel Occupancy Tax Overview 2016 Hotel Occupancy Tax Report 2016 Budget Actual 2016 JAN $ 538, $ 459, FEB $ 666, $ 620, MAR $ 736, $ 692, APR $ 870, $ 700, MAY $ 855, $ 739, JUN $ 973, $ 830, JUL $ 857, $ 678, AUG $ 837, $ 576, SEP $ 789, OCT $ 872, NOV $ 921, DEC $ 728, TOTAL $ 9,647, YTD $ 5,498, $ 5,296, HOT Comparisons 3 Year Data JAN $ 398, $ 484, $ 459, FEB $ 487, $ 583, $ 620, MAR $ 619, $ 659, $ 692, APR $ 636, $ 752, $ 700, MAY $ 607, $ 672, $ 739, JUN $ 788, $ 773, $ 830, JUL $ 577, $ 678, $ 678, AUG $ 541, $ 661, $ 576, SEP $ 598, $ 610, OCT $ 679, $ 648, NOV $ 768, $ 695, DEC $ 576, $ 595, TOTAL $ 7,280, $ 7,816, YTD $ 4,115, $ 4,604, $ 5,296, % change 5.17% down 6.35% up 5% up 7% down 10% up 7.4% up 0% 12.9% down Comparable to 2015 Source: The Woodlands Township Occupancy (%) 15-Aug 16-Aug ADR (in $) 15-Aug 16-Aug RevPAR (in $) 15-Aug 16-Aug Source: Smith Travel Research Report

39 3 Meetings, Connections & Fostered Relationships Destination Marketing Association International Annual Meeting August 1-3 Lunch meeting with Michael Crayton for Current Newsletter August 1 Budget regroup with The Atkins Group August 3 Tough Mudder 2017 Conference Call August 4 Simpleview monthly support call August 4 Lunch with Theresa, The Embassy Suites at Hughes Landing August 4 Lunch with Brooks Group and TWDC August 5 CVB Marketing Committee Meeting August 8 Conference call with Kaplan PR August 9 Meeting with Scott concerning Copa Rayados August 10 Medical Tourism Luncheon with The Mexico Chamber of Commerce August 10 Meeting with Chairman Bunch regarding digital initiatives August 12 The Woodlands Township Board of Directors Budget Workshop August TACVB Annual Conference, El Paso August Meeting with Silverrock Productions August 22 Conference call with Jane Minarovic, Inspire Film Festival August 22 Visit Houston & Beyond Meeting August 23 GHCVB Annual Meeting August 23 Lunch with Hyatt Place August 24 Lunch with Michael Speicher, The Westin August 24 Connect Marketplace, Grapevine August Meet and Greet with Chamber of Commerce and EDP staff August 29 All Hotel Summit August 31 Restaurants and Merchants Promoted through CVB Channels in August The Woodlands Resort & Conference Center The Woodlands Waterway Marriott Fielding s Local Kitchen + Bar The Cynthia Woods Mitchell Pavilion Hyatt Centric The Cru Wine Bar The Grogan s Mill Macaron by Patisse Woodlands Farmer s Market The Woodlands parks Brooklyn Cafe California Pizza Kitchen Rock the Row Market Street Robard s Steakhouse Hughes Landing Movie Americas Nights Crust Pizza Co. The Courtyard Marriott Current Yucatan Taco Stand Grimaldi s The Westin at The Crush Wine Bar Hubbell & Hudson Bistro Woodlands The Refuge Jasper s Grotto Schilleci s New Orleans Kitchen Tommy Bahama s Crave Cupcakes Cups Frozen Yogurt Black Walnut Café The Woodlands Children s Museum Grub Burger Bar The Republic Grille Riva Row Boathouse

40 4 Events That Occurred in August Rob Zombie & Korn with In This Moment Rock The Row Lynyrd Skynyrd & Peter Frampton The Woodlands Farmer s Market Dixie Chicks Sublime with Rome and 311 Hank Williams Jr. and Chris Stapleton 2016 Fall Home & Garden Show Events Coming in September Disturbed & Breaking Benjamin with Alter Bridge & Saint Asonia Gwen Stefani Heart with Joan Jett & The Black Hearts and Cheap Trick Snoop Dogg & Wiz Khalifa Dierks Bentley Def Leppard with REO Speedwagon and Tesla Slipknot Sound of Music Sing-A-Long The Music of The Rolling Stones The Woodlands Farmers Market Labor Day Weekend in The Woodlands The Woodlands Car Club Cars & Coffee for a Cause Fifth Harmony Market Street Fall Concert Series Goo Goo Dolls & Collective Soul Brantley Gilbert Beyond the Pines Music Festival Live at Night Concert in the Park Hispanic Heritage Celebration Scuderia Exotic Car Show Arts in the Park 5 Seconds of Summer Oddball Comedy & Curiosity Festival Ray LaMontagne Market Street s 2016 Fall Fine Arts Show Counting Crows & Rob Thomas

41 Advertising Efforts 5

42 6 Southern Living August 2016 Texas Monthly Group Sales Smart Meetings Magazine August 2016 Meeting Planner E-blast August 2016

43 7 TripInfo.com Fall The Woodlands Villager August 2016 KRBE Web Banner KRBE E-blast Banner August 2016 KRBE Facebook Ad August 2016 Community Magazine August 2016

44 8 Google Analytics August 2016 Sessions Traffic Type 45% 13% 41% Mobile Desktop Tablet 23% 24% 25% Organic (Search Engine) Referral (User Directed From Another Site) Direct (User Entered URL) Social Media Analytics August 2016 Facebook: 9,616 Total Page Likes 75 Page Likes This Month 127,462 People Reached 5,375 Post Engagement 215 Page Views 58% 260 sessions on VisitTheWoodlands.com came from some form of social media this month of social referrals to VisitTheWoodlands.com are trafficked by TWCVB s Facebook page

45 1 MONTHLY REPORT MONTH: OCTOBER 2016 Visitor Services Update October 2016 Market Street Guest Services The Woodlands Mall Guest Services OCTOBER ,894 guests 6,019 guests 2016 YTD 23,527 guests 67,033 guests YTD Unique Texas Visits 5,199 guests from 279 Texas zip codes 13,506 guests from 630 Texas zip codes YTD Unique State Visits 769 guests from 53 other US States, districts and territories 1,356 guests from 53 other US States, districts and territories YTD Unique 426 guests from 66 1,793 guests from 93 countries Country Visits YTD Undetermined Visits countries 17,133 guests did not share their zip code 50,378 guests did not share their zip code 8, visitors were tracked in October 2016 visitor bags distributed relocation packets distributed Staff Aided In: The Texas Self Storage Conference at The Woodlands Waterway Marriott

46 2 Hotel Occupancy Tax Overview 2016 Hotel Occupancy Tax Report 2016 Budget Actual 2016 JAN $ 538, $ 459, FEB $ 666, $ 620, MAR $ 736, $ 692, APR $ 870, $ 700, MAY $ 855, $ 739, JUN $ 973, $ 830, JUL $ 857, $ 678, AUG $ 837, $ 576, SEP $ 789, $ 634, OCT $ 872, $ 633, NOV $ 921, DEC $ 728, TOTAL $ 9,647, YTD $ 7,997, $ 6,564, HOT Comparisons 3 Year Data JAN $ 398, $ 484, $ 459, FEB $ 487, $ 583, $ 620, MAR $ 619, $ 659, $ 692, APR $ 636, $ 752, $ 700, MAY $ 607, $ 672, $ 739, JUN $ 788, $ 773, $ 830, JUL $ 577, $ 678, $ 678, AUG $ 541, $ 661, $ 576, SEP $ 598, $ 610, $ 634, OCT $ 679, $ 648, $ 633, NOV $ 768, $ 695, DEC $ 576, $ 595, TOTAL $ 7,280, $ 7,816, YTD $ 4,115, $ 4,604, $ 6,564, % change 5.17% down 6.35% up 5% up 7% down 10% up 7.4% up 0% 12.9% down 3.98% up 2.4 % down Comparable to 2015 Source: The Woodlands Township Occupancy (%) 15-Oct 16-Oct ADR (in $) 15-Oct 16-Oct RevPAR (in $) 15-Oct 16-Oct Source: Smith Travel Research Report

47 3 Meetings, Connections & Fostered Relationships #TryTheWoodlands at Ride Cycle October 2 CVB Special Board Meeting October 5 Albuquerque Hot Air Balloon Festival October 6-8 TTIA Travel Summit, Houston October Dinner with Texas Monthly October 10 Memorial Herman s In The Pink Luncheon October 14 Dick s Sporting Goods Grand Opening Celebration October 18 Healthcare Tourism Meeting October 19 Inspire Film Festival Meeting October 19 Lunch and site tour with Embassy Suites October 19 Quarterly report presented to Township BOD October 20 The Woodlands Leadership Speaker Series Luncheon October 21 DMAI Webinar: Tourism Master Planning October 25 Lunch with Hyatt Place October 26 Lunch with Shannon Wilson, TCWMP October 27 Welcome speech at LMC Conference October 28 Lunch with Travel Spike representative October 31 Ride Indoor Cycling The Courtyard Marriott Restaurants and Merchants Promoted through CVB Channels in October Schilleci s New Orleans Kitchen The Residence Inn The Woodlands/Lake Front Circle CRU Food & Wine Bar The Fairfield Inn & Suites Houston The Woodlands Elaine Turner Market Street The Residence Inn Houston The Woodlands/Market Street Levure Bakery & Patisserie Local Pour Drury Inn and Suites Houston The Woodlands Fielding s Local Kitchen + Bar Black Walnut Café The Cynthia Woods Market Street The George Mitchell Mitchell Pavilion Nature Preserve Del Frisco s Grille Escalante s Fine Tex-Mex Waterway Square Grub Burger Bar The Counter Benihana Genghis Grill Fogo de Chao Jasper s America s Yucatan Taco Stand DIMASSI s Mediterranean Buffet The Woodlands Waterway Marriott Hotel & Convention Center Embassy Suites by Hilton The Woodlands at Hughes Landing The Westin at The Woodlands Best Western Plus The Woodlands Hilton Garden Inn Houston/The Woodlands Candlewood Suites Houston (The Woodlands Hyatt Centric The Woodlands Courtyard Houston The Woodlands Hyatt Place Houston/ The Woodlands The Woodlands Resort & Landry s Seafood Mi Cocina Conference Center Riva Row Boathouse The Woodlands Mall Waterway Cruisers Tommy Bahama

48 4 Events That Occurred in October Market Street Fall Concert Series The Woodlands Farmer s Market The Woodlands Car Club Cars & Coffee for a Cause Concert in the Park Hocus Pocus Pops Memorial Hermann 10 for Texas Live at Night Prophets of Rage Trick or Treat Trail Presented by Wells Fargo Flight of the Conchords Rock the Row Market Street s Pumpkin Patch The Wicket Wonderland Family Carnival Scuderia Exotic Car Show Majic Under the Stars with Cameo Class Act Productions presents OLIVER! The Haunting at Bear Branch Luke Bryan Run for Hope Events Coming in November Rock The Row The Woodlands Farmer s Market Photos with Santa at The Mall The Woodlands Car Club Houston Family Magazine Fall Fun Fest The Cynthia Woods Mitchell Pavilion s 21 st Annual Children s Festival Market Street Tree Lighting Junior League 2016 Holiday Market Santa at Market Street Scuderia Exotic Car Show The Ice Rink Lighting of the Doves The Woodlands Township Veterans Day Tribute

49 5 Advertising Efforts October Prince Media E-blast

50 6 TripInfo.com Fall 2016 Convention South October 2016 Left: Texas Journey Magazine Sept 2016 Dec 2016 Right: Dallas Cowboys Online Sept 2016 Dec 2016

51 7 Live At Night The Woodlands Villager October 2016 The Woodlands Community Magazine October 2016 The Villager October 2016 Woodlands Online Newsletter October 2016

52 8 Google Analytics October 2016 Sessions Traffic Type 44% 8% 47% Mobile Desktop Tablet 21% 18% 25% Organic (Search Engine) Referral (User Directed From Another Site) Direct (User Entered URL) Social Media Analytics October 2016 Facebook: 9,817 Total Page Likes 146 Page Likes This Month 65,567 People Reached 1,514 Post Engagement 61 Page Views 49% 571 sessions on VisitTheWoodlands.com came from some form of social media this month of social referrals to VisitTheWoodlands.com are trafficked by TWCVB s Facebook page

53 1 MONTHLY REPORT MONTH: NOVEMBER 2016 Visitor Services Update November 2016 Market Street Guest Services The Woodlands Mall Guest Services NOVEMBER ,823 guests 6,699 guests 2016 YTD 26,350 guests 73,732 guests YTD Unique Texas Visits 5,787 guests from 287 Texas zip codes 14,687 guests from 658 Texas zip codes YTD Unique State Visits 835 guests from 53 other US States, districts and territories 1,479 guests from 53 other US States, districts and territories YTD Unique 458 guests from 68 1,908 guests from 94 countries Country Visits YTD Undetermined Visits countries 19,269 guests did not share their zip code 55,658 guests did not share their zip code 9, visitors were tracked in November 2016 visitor bags distributed relocation packets distributed Staff Aided In: The Cynthia Woods Mitchell Pavilion s Children s Festival Lighting of the Doves

54 2 Hotel Occupancy Tax Overview 2016 Hotel Occupancy Tax Report 2016 Budget Actual 2016 JAN $ 538, $ 459, FEB $ 666, $ 620, MAR $ 736, $ 692, APR $ 870, $ 700, MAY $ 855, $ 739, JUN $ 973, $ 830, JUL $ 857, $ 678, AUG $ 837, $ 576, SEP $ 789, $ 634, OCT $ 872, $ 633, NOV $ 921, $ 747, DEC $ 728, TOTAL $ 9,647, YTD $ 8,918, $ 7,311, HOT Comparisons 3 Year Data JAN $ 398, $ 484, $ 459, FEB $ 487, $ 583, $ 620, MAR $ 619, $ 659, $ 692, APR $ 636, $ 752, $ 700, MAY $ 607, $ 672, $ 739, JUN $ 788, $ 773, $ 830, JUL $ 577, $ 678, $ 678, AUG $ 541, $ 661, $ 576, SEP $ 598, $ 610, $ 634, OCT $ 679, $ 648, $ 633, NOV $ 768, $ 695, $ 747, DEC $ 576, $ 595, TOTAL $ 7,280, $ 7,816, YTD $ 6,704, $ 7,220, $ 7,311, % change 5.17% down 6.35% up 5% up 7% down 10% up 7.4% up 0% 12.9% down 3.98% up 2.4 % down 6.9% up Source: The Woodlands Township Comparable to Occupancy (%) 15-Nov 16-Nov ADR (in $) 15-Nov 16-Nov RevPAR (in $) 15-Nov 16-Nov Source: Smith Travel Research Report

55 3 Meetings, Connections & Fostered Relationships CVB Board of Directors Meeting November 2 Houston Methodist Leadership Team Tour November 2 Strategic Marketing Meeting with The Atkins Group November 3-4 Holiday Social Media Video Meeting with SilverRock November 7 Event Sponsorship meeting with Trey Diller November 8 AMA Houston Luncheon November 9 Smart Meeting Southwest in Dallas November 9 The Woodlands Children s Festival November 12 & 13 Waterway Arts Festival First Look Event November 16 Connect Texas in Galveston November 16 & 17 Meeting Spaces Reimagined Webinar November 17 Market Street Tree Lighting Ceremony November 17 Lighting of the Doves November 19 International FAM Luncheon at Morton s Grille November 30 International FAM Dinner aboard Waterway Cruisers November 30 The Woodlands Waterway Marriott Drury Inn and Suites Houston The Woodlands Hyatt Centric The Woodlands Restaurants and Merchants Promoted through CVB Channels in November Best Western Plus The Woodlands Embassy Suites by Hilton The Woodlands at Hughes Landing Hyatt Place Houston/The Woodlands Candlewood Suites Houston (The Woodlands) Fairfield Inn & Suites Houston The Woodlands Residence Inn Houston The Woodlands/Lake Front Circle Grub Burger Bar Courtyard Houston The Woodlands Hilton Garden Inn Houston/The Woodlands Residence Inn Houston The Woodlands/Market Street The Counter The Westin at The Woodlands The Woodlands Resort and Conference Center Benihana Genghis Grill Fogo De Chao Jasper s Americas Yucatan Taco Stand DIMASSI S Cinemark 17 and XD Mediterranean Buffet Landry s Seafood Black Walnut Cafe The Woodlands Mall The Woodlands Waterway Cruisers Market Street The Woodlands Farmers The Woodlands Tommy Bahama Market Children s Museum Escalante s Fine Tex-Mex Schilleci s New Orleans CRU Food & Wine Bar Elaine Turner Kitchen Fielding s Local Kitchen The Cynthia Woods The George Mitchell Local Pour + Bar Mitchell Pavilion Nature Preserve Waterway Square The Woodlands Mall The Woodlands Ice Rink Morton s Grille

56 4 Events That Occurred in November Rock The Row The Woodlands Farmer s Market Photos with Santa at The Mall The Woodlands Car Club Houston Family Magazine Fall Fun Fest The Cynthia Woods Mitchell Pavilion s 21 st Annual Children s Festival Market Street Tree Lighting Junior League 2016 Holiday Market Santa at Market Street Scuderia Exotic Car Show The Ice Rink Lighting of the Doves The Woodlands Township Veterans Day Tribute Events Coming in December Marmi s Semi-Annual Clearance sale Photos with Santa at Market Street Photos with Santa at The Mall The Woodlands Ice Rink The Woodlands Farmer s Market at Grogan s Mill The Woodlands Car Club Cars and Coffee for a Cause The Woodlands Winter Wonderland Northwoods Avant Garden Gallery Holiday Art Reception Gingerbread House Making Santa s Workshop Movie in the Park: The Grinch Grand Chanukah Celebration and Menorah Lighting

57 5 Advertising Efforts Southwest Airlines November 2016

58 6 Southern Living Travel Ad November 2016 TripInfo.com Fall 2016 Left: Texas Journey Magazine Sept 2016 Dec 2016 Right: Dallas Cowboys Online Sept 2016 Dec 2016

59 7 Smart Meetings November 2016 Connect Texas Meetings Guide November 2016 Community Impact Online October & November 2016 Association Leadership November & December 2016

60 8 Community Impact Newspaper November 7, 2016 Woodlands Online - Holiday Banner - Homepage Banner - E-newsletter press release October & November 2016 Interfaith Magazine Center Spread November 2016 Business Today back cover November 2016 Community Magazine November 2016

61 9 The Woodlands Villager November 9, 2016 Community Magazine November 2016 The Woodlands Community Magazine November 9, 2016 The Villager November 2016 January 2017 The Woodlands Children s Festival Back Cover of Program November 2016 Pandora s top 10 income zips for College Station and Houston November 2016 TourTexas.com November & December 2016

62 10 Google Analytics November 2016 Sessions Traffic Type 44% 9% 46% Mobile Desktop Tablet 19% 20% 30% Organic (Search Engine) Referral (User Directed From Another Site) Direct (User Entered URL) Social Media Analytics November 2016 Facebook: 9,902 Total Page Likes 85 Page Likes This Month 60,886 People Reached 3,502 Post Engagement 70 Page Views 77% 373 sessions on VisitTheWoodlands.com came from some form of social media this month of social referrals to VisitTheWoodlands.com are trafficked by TWCVB s Facebook page

63 1 MONTHLY REPORT MONTH: DECEMBER 2016 Visitor Services Update December 2016 Market Street Guest Services The Woodlands Mall Guest Services DECEMBER ,297 guests 11,085 guests 2016 YTD 29,647 guests 85,024 guests YTD Unique Texas Visits 6,403 guests from 297 Texas zip codes 16,916 guests from 701 Texas zip codes YTD Unique State Visits 881 guests from 53 other US States, districts and territories 1,630 guests from 53 other US States, districts and territories YTD Unique 476 guests from 68 2,010 guests from 94 countries Country Visits YTD Undetermined Visits countries 21,887 guests did not share their zip code 64,468 guests did not share their zip code 14, visitors were tracked in December 2016 visitor bags distributed relocation packets distributed

64 2 Hotel Occupancy Tax Overview 2016 Hotel Occupancy Tax Report 2016 Budget Actual 2016 JAN $ 538, $ 459, FEB $ 666, $ 620, MAR $ 736, $ 692, APR $ 870, $ 700, MAY $ 855, $ 739, JUN $ 973, $ 830, JUL $ 857, $ 678, AUG $ 837, $ 576, SEP $ 789, $ 634, OCT $ 872, $ 633, NOV $ 921, $ 747, DEC $ 728, $ 559, TOTAL $ 9,647, YTD $ 8,918, $ 7,870, HOT Comparisons 3 Year Data JAN $ 398, $ 484, $ 459, FEB $ 487, $ 583, $ 620, MAR $ 619, $ 659, $ 692, APR $ 636, $ 752, $ 700, MAY $ 607, $ 672, $ 739, JUN $ 788, $ 773, $ 830, JUL $ 577, $ 678, $ 678, AUG $ 541, $ 661, $ 576, SEP $ 598, $ 610, $ 634, OCT $ 679, $ 648, $ 633, NOV $ 768, $ 695, $ 747, DEC $ 576, $ 595, $ 559, % change 5.17% down 6.35% up 5% up 7% down 10% up 7.4% up 0% 12.9% down 3.98% up 2.4 % down 6.9% up 6.4% down TOTAL $ 7,280, $ 7,816, YTD $ 6,704, $ 7,220, $ 7,870, % up Source: The Woodlands Township Comparable to Dec 16-Dec 15-Dec 16-Dec 15-Dec 16-Dec Occupancy (%) ADR (in $) RevPAR (in $) Down 2% in occupancy Down 10.2% in ADR Down 12% in RevPAR Source: Smith Travel Research Report

65 3 Meetings, Connections & Fostered Relationships Travel Texas FAM Media Tour December 1 Travel Texas FAM Media Dinner and Reception December 1 Travel Texas FAM Farewell Breakfast December 2 Annual Thanksgiving Lunch with Township December 2 Lunch meeting for Inspire Film Festival December 5 COPA Tournament Follow Up Meeting December 6 The Year in Review: Top 10 Trends Webinar December 7 CVB Hotel Meeting December 8 Churrasco s The Woodlands Sampling December 8 Houston & Beyond Meeting December 9 CVB Marketing Committee Meeting December 12 The Woodlands and Uber partnership phone call December 13 Lunch Meeting with The Westin Sales staff December 13 Potential Writer Visit Call Good Grit December 13 Divvy Editorial Calendar training December 14 Meeting with Visit Houston International Team December 14 Trails as Parks PCT 4 Tour December 15 Presentation of Capstone Project Group Sales focus December 20 Hyatt Place Site Tour December 21 Restaurants and Merchants Promoted through CVB Channels in December The Woodlands Ice Rink Waterway Cruisers Market Street The Woodlands Mall Hyatt Centric Nordstrom The Woodlands Norton Ditto Hughes Landing Urban Outfitters The Woodlands Sur La Table Market Lush The Woodlands The Westin at The Winter Wonderland Street Woodlands The Woodlands The George Mitchell Town Green Park Crave Cupcakes Children s Museum Nature Preserve Robard s Steakhouse The Woodlands Farmer s Market Del Frisco s Grille The Woodlands Waterway Marriott Spa at The Waterway Calypso St. Barth Ruggles Green Levure Bakery The Woodlands Resort Marmi The Woodlands Car Target Club Creekside Park Village Ulta Toys-R-Us Thomas Kinkade Gallery Green Embassy Suites by Hilton The Woodlands Hyatt Centric The Woodlands Drury Inn and Suites Houston The Woodlands Hyatt Place Houston/The Woodlands Black Walnut Cafe Cru: A Wine Bar Jasper s Hubbell & Hudson Bistro Crush Wine Lounge Brother s Pizza Brooklyn Cafe Fogo De Chao

66 4 Events That Occurred in December Marmi s Semi-Annual Clearance sale Photos with Santa at Market Street Photos with Santa at The Mall The Woodlands Ice Rink The Woodlands Farmer s Market at Grogan s Mill The Woodlands Car Club Cars and Coffee for a Cause The Woodlands Winter Wonderland Northwoods Avant Garden Gallery Holiday Art Reception Gingerbread House Making Santa s Workshop Movie in the Park: The Grinch Grand Chanukah Celebration and Menorah Lighting Events Coming in January Marmi s Semi-Annual Clearance sale The Woodlands Ice Rink The Woodlands Farmer s Market at Grogan s Mill The Woodlands Car Club Cars and Coffee for a Cause The Woodlands Winter Wonderland

67 5 Advertising Efforts Houstonia Native Content December

68 6 Hello Woodlands E- Blast Ticket Giveaway December 2016 Top: TripInfo.com December 2016 Left: Texas Journey Magazine Sept 2016 Dec 2016 Right: Dallas Cowboys Online Sept 2016 Dec 2016

69 7 Smart Meetings December 2016 The Villager December 2016 The Woodlands Community Magazine The Woodlands Chamber of Commerce Back Cover December 2016 December 2016 TourTexas.com E-blast Banner December 2016

70 8 Google Analytics December 2016 Sessions Traffic Type 38% 8% 53% Mobile Desktop Tablet 22% 12% 39% Organic (Search Engine) Referral (User Directed From Another Site) Direct (User Entered URL) Social Media Analytics December ,938 Total Page Likes 36 Page Likes This Month 98,227 People Reached 3,906 Post Engagement 261 Page Views % of social referrals to VisitTheWoodlands.com are trafficked by TWCVB s Facebook page sessions on VisitTheWoodlands.com came from some form of social media this month