A day tourism destination HELLENIC MINISTRY OF TOURISM

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1 A day tourism destination HELLENIC MINISTRY OF TOURISM

2 GREECE IS A TRUE PARADISE A DESTINATION FOR EVERY TASTE Unique foodie experiences based on the healthy, nutritious and tasty Greek diet Local cuisine -locally grown/fresh products- agrifood sector Wine tasting and winery tours Standout products (mastiha, honey, kozani crocus, avgotaraho, paximadi) Greece s famous traditional spirits (ouzo, raki, tsipouro) Large variety of traditional cheeses, herbs (feta, yogurt) High quality olive oil

3 WINE IN GREECE Wine has been an important part of Greek culture for over 4000 years as the numerous archaeological discoveries throughout Greece indicate. The ancient Greeks knew well the nutritional value of wine as it became an inseparable part of their daily regimen. Greek wine industry consists of a large number of firms, different in size and contribution to the sector. The EU recognizes two quality marks for Protected Designation of Origin (PDO) and Protected Designation of Indication (PGI).

4 Legal Framework Wine Tourism is the special form of tourism that refers to the provision of visitation, touring, hospitality and catering services on the premises of the wineries, in areas that are functionally integrated with winemaking and / or wine-growing facilities (vineyards). These services are offered in conjunction with activities related to viniculture and wine production.(law 4276/2014 ) According to Law 3233/2018 introduced the legal framework of the technical, functional and specific provisions of the premises of a winery or vineyard operation.

5 Label Open Wineries The establishment of the Special Wine Visitor Label is an important step in strengthening the brand of Greece and positioning it on the international map as a competitive wine tourism destination.

6 WINERIES TOURISM REGIONAL UNITS Eastern Macedonia and Thrace Attica 4 North Aegean 2 2 Western Greece Western Macedonia Dodecanese Epirus Thessaly Ionian Islands Central Macedonia 4 6 Crete Cyclades Peloponnese Central Greece 3

7 Categories of Greek Wines The appellation system categorizes wines as Epitrapezios Oinos, i.e. a Vin de table Not certified wine in a region of greece Protected Geographical Identification (P.G.I.), i.e. a Quality wines of Origin Protected Geographical Origins (P.D.O), i.e. an Appellation of Origin of Superior Quality Epitrapezios Oinos, regular table wine which usually comes in screw-top containers Cava, more prestigious, aged "reserve" blends (minimum aging: 1 years for whites; 2 years for reds) Retsina, a traditional wine, flavored with pine resin

8 Protected Geographical Identification (P.G.I.) Identified Wines of Greece Protected Geographical Origins (P.D.O) PDO Anchialos; PDO Amynteo; PDO Archanes; PGI Argolida; PGI Arkadia; PGI Attiki; PDO Goumenissa; PDO Dafnes; PDO Zitsa; PGI Achaia; PGI Grevena; PGI Drama; PGI Dodecanese; PDO Lemnos; PDO Mantinia; PGI Evros; PGI Evia; PGI Zakynthos; PDO Mavrodaphne of Cephalonia; PGI Ilia; PGI Imathia; PGI Heraklion; PGI Thassos; PDO Mavrodaphne of Patras; PDO Messenikola; PGI Thessaloniki; PGI Ioannina; PGI Kavala; PDO Monemvassia-Malvasia; PGI Karditsa; PGI Kastoria; PGI Corfu; PGI Kozani; PDO Muscat of Cephalonia; PDO Muscat of Lemnos; PGI Korinthos; PGI Cyclades; PGI Lakonia; PDO Muscat of Patras; PDO Muscat of Rio Patras; PDO PGI Lasithi; PGI Lesvos; PGI Lefkada; PGI Magnissia; Muscat of Rhodes; PDO Naoussa; PGI Messinia; PGI Pella; PGI Pieria; PDO Nemea ; PDO Paros ; PDO Patras; PDO Peza; PDO PGI Rethymno; PGI Serres; PGI Florina; PGI Chania; Slopes of Meliton; PDO Rapsani; PGI Halkidiki; and PGI Chios. PDO Rhodes; PDO Robola of Cephalonia; PDO Samos; PDO Santorini; and PDO Sitia

9 Experience culture, gastronomy & more, Greece is, 2017 ISSUE FIRST EDITION,

10 Wine Visitors This form of tourism offers visitors the opportunity to learn about each destination through the local wine-making and viticultural traditions; Visitors are invited to get acquainted with the entire wine-making process, as guest houses are located either in the heart of the vineyards or in close proximity to them, in nearby villages; Travellers can follow the entire process of wine making. The guest houses are usually in the heart of the vineyards or in close proximity to them in nearby villages. Acquaintance with the world of wine is a deep ritualistic experience that enhances appreciation of this choice product of nature;

11 Each region of Greece boasts of In the region of Thrace, the wine routes stretch across the areas of Evros, Samothrace, Rodopi and Xanthi. In Macedonia, they pass by Kavala, Drama, Serres, Halkidiki, Thessaloniki, Kilkis, Pella, Florina, Kastoria, Grevena, Kozani, Pieria and Imathia; Experience culture, gastronomy & more, Greece is, 2017 ISSUE FIRST EDITION, The Aegean Islands of Lesvos, Limnos, Chios, Samos, Ikaria, the Dodecanese Islands, the Cyclades and the island of Crete all have wine-producing areas. In the Peloponnese the wine routes run along Corinthia, Achaia, Ileia, Messinia, Laconia, Arcadia, Argolida and Kythira Island;

12 its own special varieties of grape and wine

13 Wine tourism in Northern Greece Wine tourism in Northern Greece is clearly much more organized and that is due to the Wines of North Greece organization, which has designed the Wine Roads of Northern Greece. In Greece, the first organized wine roads were outlined in 1997 by the Wine Producers Association of the Northern Greece Vineyard and given the official name Wine Roads of Northern Greece.

14 The Northern Greek vineyards offers 8 different routes

15 The Northern Greek vineyards offers 8 different routes WINE ROUTE OF THE OLYMPIAN GODS WINE ROUTE OF EPIRUS 01 Domaine Katsaros 03 Domaine Glinavos WINE ROUTE OF THE LAKES WINE ROUTE OF NAOUSSA 05 Voyatzi Estate 09 Vaeni Naoussa Co-op WINE ROUTE OF PELLA GOUMENISSA WINE ROUTE OF THESSALONIKI 13 Domaine Ligas 17 Stelios Kechris Domaine WINE ROUTE OF HALKIDIKI 20 Domaine Porto Carras WINE ROUTE OF DIONYSUS 22 Biblia Chora Estate Krania, Mount Olympus Zitsa, Ioannina Velvento, Polyfytos Lake, Kozani Episkopi, Imathia Giannitsa, Pella Kalochori, Thessaloniki Porto Carras, Sithonia, Halkidiki Kokkinohori, Kavala 02 Kitrvsa 04 Katogi Averoff 06 Dio Fili Estate 10 Kir - Yianni - Naoussa Winery Siatista, Kozani Giannakohori, Imathia 6 th km Goumenissa Giannitsa, Kilkis 14 Chatzivariti Estate 18 Domaine Anestis Babatzimopoulos Ossa, Lagada, Thessaloniki 21 Domaine Claudia Papayianni Aenea, Halkidiki 23 Wine Art Estate Mikrohori, Drama Pydna, Pieria Metsovo, Ioannina 07 Stergiou Estate 11 Domaine Foundi 15 Domaine Tatsis 19 Domaine Gerovassiliou 24 Oinogenesis Metamorfosi,Kastoria Nea Stranga, Imathia Goumenissa, Kilkis Epanomi, Thessaloniki Adriani, Drama 08 Alpha Estate 12 Boutari Noussa Winery 16 Aidarinis Winery 25 Domaine Vourvoukeli 2 nd Km Amynteon Agios Panteleimonas, Florina Stenimahos, Imathia Goumenissa, Kilkis Avdira, Xanthi

16 Wine Roads of Northern Greece

17 Wine tourism in Central Greece The vineyards of Central Greece, with extensive holdings in the grape-growing areas of Thessalia and Continental Greece, account for 32% of the Greek vineyards and 29% of winemaking facilities, many of which include infrastructure suitable for hosting visitors. The Association of Winemakers of the Central Greece Vineyards (ENOAKE) is the organization that plans and maintains the wine roads of Central Greece and also participation in the "Open Doors" programme featuring periodical exhibitions, tastings and printed material to facilitate wine tourism in Central Greece.

18 Wine tourism in the Peloponnese Peloponnesus features the most vineyards, the most wineries and produces the greatest number of registered types of wines than any other wineproducing area of Greece. The Wine Roads of the Peloponnese are designed and supported by the Wine Producers Association of the Peloponnesian Vineyard (ENOAP)

19 Wine Roads of Corinthian

20 Wine tourism in Crete Crete is the largest island in Greece and the fifth largest in the Mediterranean. It is at the southern-most point of Europe and at the crossroads of three continents. Crete one of the most popular tourist destinations in Greece. Wine production in Crete has a very long history and the vineyards of the islands are historic. For Cretans, participation in wine-making activities and the staging of related festivals is a tradition. Therefore, the possibility for wine tourism in Crete has always existed. In recent years, however, the wineries with facilities suitable for touring have multiplied and since 2007, the Heraklion Winemakers Network (DONH) in Eastern Crete and the Chania-Rethymno Winemakers Network in Western Crete have become active

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22 Opportunities for developing wine tourism Possibility to extend tourist season Attract high income tourists Creating new job opportunities Develop and strengthen the economy of the regions Creating investment interest for winemakers and wine producers Cross-cutting form of tourism (gastronomy, ecotourism etc)

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