Network profiles 2019

Transcription

1 Summary Pocket Planner Network profiles 2019 Out of Home advertising Innovative. Digital. Proven. Updated: 10/2018 Subject to change

2 Network profiles analog Networks are packages of selected advertising spaces. They guarantee a wide-reaching coverage from the city center to the conurbation or an exclusive advertising presence at selected locations. The benefits are: optimal coverage of area or property guaranteed performance values selected top locations On the following pages you will find detailed network profiles in 25 categories. CC CPM GRP OTS Abbreviations Contact class Cost per 1,000 contacts Gross Rating Points (advertising pressure) Opportunities To See (contact average) 42

3 01 Cities F200 Big28 > National National product. Covers the 28 most important cities in Switzerland. Street panels combined with approx. 10% railway station panels. Format F200 Number of advertising media 895 7, 14, 21 days Monday Wednesday Product category exclusion Politics, alcohol, tobacco Target area population Guaranteed performance (Basis for performance: campaign duration 7 days, contact class 4) Reach 72% Persons reached, OTS per person 20 Total aggregate contacts GRP Reach, OTS and GRP disparities in cities. For details see profile 14. Range Schaffhausen Frauenfeld City Baden-Brugg Aarau Zürich Winterthur St. Gallen Olten-Zofingen Uster Biel/Bienne Solothurn Zug La Chaux-de-Fonds Luzern Neuchâtel Yverdon-les-Bains Fribourg Thun Chur Vevey-Montreux Sion Genève Locarno Bellinzona Lugano 43

4 Network profiles analog 02 Cities F200 Big9 > National National product. Covers the 9 largest cities in Switzerland. Street panels combined with approx. 10% railway station panels. Format F200 Number of advertising media 548 7, 14, 21 day Monday Wednesday Product category exclusion Politics, alcohol, tobacco Target area population Guaranteed performance (Basis for performance: campaign duration 7 days, contact class 4) Reach 69% Persons reached, OTS per person 19 Total aggregate contacts GRP Reach, OTS and GRP disparities in cities. For details see profile 14. City Zürich Winterthur St. Gallen Biel/Bienne Luzern Genève 44

5 03 Rail Kiosk F200 CH > National National product. Covers 190 railway stations and 160 communities. Distance to newsstand max. 20 meters. Bookable only by language region. Format F200 Product category exclusion 7, 14, 21 days Monday Wednesday Alcohol, tobacco Language region Suisse romande Deutschschweiz Svizzera italiana Number of advertising media Number of railway stations Number of communities Total daily frequency Daily frequencies available for SBB and BLS stations only. Range Porrentruy Delémont Grenchen Biel/Bienne La Chaux-de-Fonds Lyss Neuchâtel Murten Payerne Yverdon-les-Bains Fribourg Schaffhausen Kreuzlingen Döttingen Weinfelden Frauenfeld Amriswil Böttstein Romanshorn Stein AG Arbon Brugg Baden Winterthur Rorschach Wil SG Aarau Flawil St. Gallen Schönenwerd Lenzburg Olten Zürich Wohlen Oensingen Zofingen Wattwil Altstätten Solothurn Reinach AG Uznach Langenthal Sursee Rapperswil-Jona Zug Lachen Buchs SG Kilchberg Einsiedeln Glarus Burgdorf Luzern Arth Schwyz Mels-Sargans Landquart Stans Sarnen Chur Altdorf Thun Davos Spiez Interlaken Bulle St. Moritz Vevey Montreux Aigle Brig Genève Monthey Sion Sierre Visp Martigny Locarno Bellinzona Zermatt Lugano Mendrisio Chiasso 45

6 Network profiles analog 04 Citystar F200L Big8 > National National product. Covers the 8 largest cities in Switzerland. Street panels combined with approx. 10% railway station panels in central locations. In modern backlit displays, mostly free-standing. Format F200L Number of advertising media 440 7, 14, 21 days Monday Wednesday Product category exclusion Politics, alcohol, tobacco Target area population Guaranteed performance (Basis for performance: campaign duration 7 days, contact class 4) Reach 71% Persons reached, OTS per person 22 Total aggregate contacts GRP Reach, OTS and GRP disparities in cities. For details see profile 16. City Zürich Winterthur St. Gallen Biel/Bienne Luzern 46

7 Network profiles analog 05 Rail Citystar F200L CH > National National product. Covers 57 railway stations (see table) with a total daily frequency of arriving and departing passengers (SBB stations). Free-standing backlit posters in ticketing halls, main entrances, platforms and shopping arcades. Format F200L Number of advertising media 125 7, 14, 21 days Monday Wednesday Product category exclusion Alcohol, tobacco SBB HB Schaffhausen Weinfelden Frauenfeld Baden Bülach Winterthur Romanshorn Biel/Bienne HB Solothurn Liestal Aarau Olten HB Flughafen Zürich HB Thalwil Stadelhofen Uster Horgen Zug Küsnacht Effretikon St. Gallen HB Neuchâtel Luzern HB HB Gümligen Fribourg Thun Chur Vevey Montreux Genève-Aéroport Genève-Cornavin Locarno Bellinzona Lugano 48

8 Station Number of panels Station Number of panels Station Number of panels Genève Cornavin 4 Genève Aéroport 2 4 Ecublens-Village 2 Epalinges 1 Morges 1 Neuchâtel 4 Fribourg 3 Luzern 4 Thun 2 Zug 4 Pfäffikon SZ 1 St. Gallen 1 Chur 2 5 Liestal 1 Olten 3 Solothurn 2 Biel/Bienne 2 7 Aarau 2 Baden 2 Brugg 1 Schaffhausen 2 Wetzikon 1 Rüti 1 Winterthur 5 Zürich HB 5 Zürich HB S-Bahn 12 Zürich Brunau 1 Zürich Enge 1 Zürich Oerlikon 4 Zürich Stadelhofen 3 Zürich Stettbach 1 Zürich Tiefenbrunnen 1 Zürich Wiedikon 1 Affoltern am Albis 1 Bülach 1 Dübendorf 1 Dietlikon 1 Effretikon 2 Horgen 2 Kloten 1 Kloten Flughafen 3 Meilen 1 Thalwil 1 Uster 2 Regensdorf 1 Wallisellen 2 Romanshorn 1 Frauenfeld 2 Weinfelden 1 Bellinzona 2 Locarno 2 Total 125 Daily frequencies available for SBB stations only. Range 49

9 Network profiles analog 06 Rail Rollingstar F200LR CH > National National product. Covers 12 SBB stations (see table) with a total daily frequency of arriving and departing passengers. Free-standing automatically scrolling units with backlit posters in ticketing halls, main entrances, platforms and shopping arcades. Max. 3 visuals per Rollingstar, synchronized scrolling. Format F200LR Number of advertising media 111 7, 14, 21 days Monday Product category exclusion Alcohol, tobacco Station Number of panels Station Number of panels Genève Cornavin 7 7 Luzern 12 St. Gallen 8 9 Biel/Bienne 2 19 Winterthur 2 Zürich HB 19 Zürich HB S-Bahn 18 Zürich Stadelhofen 2 Zürich Oerlikon 6 Total 111 Core city Winterthur St. Gallen Zürich Biel/Bienne Luzern Genève 50

10 07 Agglos F12 Big27 > National National product. Covers the 27 most important conurbations including core cities. Street panels combined with approx. 10% railway station panels. Format F12/F12L Number of advertising media 918 7, 14, 21 days Monday Wednesday Product category exclusion Politics, alcohol, tobacco Target area population Performance (Basis for performance: campaign duration 7 days, contact class 3) Reach 71% Persons reached, OTS per person 13 Total aggregate contacts GRP 923 Number of sites and performance data are indications. Reach, OTS and GRP disparities in cities. For details see profile 17. Range Core city Baden-Brugg Schaffhausen Frauenfeld Winterthur St. Gallen Aarau Zürich Olten-Zofingen Solothurn Biel/Bienne Zug La Chaux-de-Fonds Luzern Neuchâtel Chur Yverdon-les-Bains Fribourg Thun Vevey-Montreux Genève Sion Locarno Bellinzona Lugano 51

11 Network profiles analog 08 Agglos F12 Big9 > National National product. Covers the 9 largest conurbations including core cities. Street panels combined with approx. 10% railway station panels. Format F12/F12L Number of advertising media 562 7, 14, 21 days Monday Wednesday Product category exclusion Politics, alcohol, tobacco Target area population Performance (Basis for performance: campaign duration 7 days, contact class 3) Reach 66% Persons reached, OTS per person 12 Total aggregate contacts GRP 792 Number of sites and performance data are indications. Reach, OTS and GRP disparities in cities. For details see profile 17. Core city Winterthur St. Gallen Zürich Biel-Bienne Luzern Genève 52

12 Network profiles analog 09 Cities F12 Big28 > National National product. Covers the 28 most important cities in Switzerland. Street panels combined with approx. 10% railway station panels. Format F12/F12L Number of advertising media 682 7, 14, 21 days Monday Wednesday Product category exclusion Politics, alcohol, tobacco Target area population Guaranteed performance (Basis for performance: campaign duration 7 days, contact class 3) Reach 70% Persons reached, OTS per person 14 Total aggregate contacts GRP 980 Reach, OTS and GRP disparities in cities. For details see profile 18. Schaffhausen Frauenfeld City Baden-Brugg Aarau Zürich Winterthur St. Gallen Olten-Zofingen Uster Biel/Bienne Solothurn Zug La Chaux-de-Fonds Luzern Neuchâtel Yverdon-les-Bains Fribourg Thun Chur Vevey-Montreux Sion Genève Locarno Bellinzona Lugano 54

13 10 Cities F12 Big9 > National National product. Covers the 9 largest cities in Switzerland. Street panels combined with approx. 10% railway station panels. Format F12/F12L Number of advertising media 402 7, 14, 21 days Monday Wednesday Product category exclusion Politics, alcohol, tobacco Target area population Guaranteed performance (Basis for performance: campaign duration 7 days, contact class 3) Reach 67% Persons reached, OTS per person 13 Total aggregate contacts GRP 871 Reach, OTS and GRP disparities in cities. For details see profile 18. Range City Zürich Winterthur St. Gallen Biel/Bienne Luzern Genève 55

14 Network profiles analog 11 Road Commuter F12 Big9 > National National product. Covers the 9 most important commuter regions in Switzerland. From home to core city, along main access roads. Outside traffic jam zones all panels facing/angled to road traffic. Format F12/F12L Number of advertising media 430 7, 14, 21 days Monday Wednesday Product category exclusion Politics, alcohol, tobacco Target area population Performance (Basis for performance: campaign duration 7 days, contact class 3) Reach 55% Persons reached, OTS per person 12 Total aggregate contacts GRP 650 Number of sites and performance data are indications. City Zürich Winterthur St. Gallen Luzern Genève Lugano 56

15 12 Rail Commuter F12 Big10 > National National product. Covers the railway stations of the 10 most important commuter regions in Switzerland. Format F12/F12L Number of advertising media 420 7, 14, 21 days Monday Wednesday Product category exclusion Alcohol, tobacco Target area population Performance (Basis for performance: campaign duration 7 days, contact class 3) Reach 22% Persons reached, OTS per person 13 Total aggregate contacts GRP 300 Number of sites and performance data are indications. Range City Zürich Winterthur St. Gallen Biel/Bienne Luzern Genève Lugano 57

16 Network profiles analog 13 Rail Rollingstar F12LR CH > National National product. Covers 10 SBB stations (see table) with a total daily frequency of arriving and departing passengers. Free-standing automatically scrolling units with backlit posters on platforms. Max. 3 visuals per Rollingstar, synchronized scrolling. Format F12LR Number of advertising media 115 7, 14, 21 days Monday Product category exclusion Alcohol, tobacco Station Number of panels Genève Cornavin 10 2 Luzern 12 St. Gallen 4 SBB Winterthur 4 Zürich HB 37 Zürich Stadelhofen 6 Zürich Oerlikon 12 Total 115 Core city Winterthur St. Gallen Zürich Luzern Genève 58

17 Network profiles analog 14 City F200 > Local Local product. Cities. Street panels combined with approx. 10% railway station panels. Format F200 Product category exclusion 7, 14, 21 days Monday Wednesday Politics, alcohol, tobacco Schaffhausen Frauenfeld City Baden-Brugg Aarau Zürich Winterthur St. Gallen Olten-Zofingen Uster Biel/Bienne Solothurn Zug La Chaux-de-Fonds Luzern Neuchâtel Yverdon-les-Bains Fribourg Thun Chur Vevey-Montreux Sion Genève Locarno Bellinzona Lugano 60

18 Guaranteed performance (Basis for performance: campaign duration 7 days, contact class 4) City F200 Number of panels Reach CC 4 Total aggregate contacts OTS per person GRP Persons reached Genève 81 72% % Vevey-Montreux 21 73% Yverdon-les-Bains 15 70% La Chaux-de-Fonds 18 82% Neuchâtel 26 79% Fribourg 20 73% Sion 17 65% Luzern 48 71% Thun 25 69% Zug 18 66% St. Gallen 32 62% Chur 15 69% % Olten 15 79% Solothurn 16 73% Biel/Bienne 25 66% % Aarau 15 66% Baden-Wettingen 20 58% Schaffhausen 20 72% Winterthur 36 64% Zürich % Uster 16 63% Frauenfeld 13 70% Bellinzona 18 74% Locarno 16 69% Lugano 23 74% Range 61

19 Network profiles analog 15 Citystar F200L Prime > Local Local product. Top Prime sites in large Swiss cities. Street panels in central locations. In modern backlit displays, mostly free-standing. Format F200L Product category exclusion 7, 14, 21 days Monday Politics, alcohol, tobacco Guaranteed performance (Basis for performance: campaign duration 7 days, contact class 4) Number of advertising media 10 8 Population Total aggregate contacts OTS per person Core city 62

20 Panel sites Addresses Place Bel-Air 2 Rue Centrale 5 Place Chauderon 14 Place de l Europe 10 Avenue Georgette 4 Rue du Grand-Chêne 9 Place de la Riponne 4A Place de la Riponne 6 Place Saint-François 1 Place Saint-François 11 Addresses Dorenbachviadukt Luzernerring 94 Nauenstrasse 30 Nauenstrasse 41 Riehenstrasse 63 Schwarzwaldallee 201 St. Jakobs-Strasse 160 St. Jakobs-Strasse 370 Range 63

21 Network profiles analog 16 Citystar F200L > Local Local product. Important cities and towns. Street panels and approx. 10% railway station panels in central locations. Integrated in modern illuminated displays, mostly free-standing. Format F200L/F200LR Product category exclusion 7, 14, 21 days Monday Wednesday Politics*, alcohol, tobacco City Schaffhausen Baden-Wettingen Frauenfeld Brugg-Windisch Zürich Winterthur St. Gallen Olten Aarau Uster Biel/Bienne Solothurn Zug La Chaux-de-Fonds Luzern Neuchâtel Yverdon-les-Bains Fribourg Thun Chur Bulle Vevey-Montreux Sion Genève Locarno Bellinzona Lugano 64

22 Guaranteed performance (Basis for performance: campaign duration 7 days, contact class 4) Citystar F200L Number of panels Reach CC 4 Total aggregate contacts OTS per person GRP Persons reached Genève Couronne 42 55% * 50 70% Vevey-Montreux 20 80% Yverdon-les-Bains 13 71% Neuchâtel 24 80% Bulle 6 77% Fribourg 22 78% Sion 18 68% Luzern 47 75% Thun 22 78% Zug 20 75% St. Gallen* 34 62% Chur 16 73% % Olten 18 89% Solothurn 16 76% Biel/Bienne 19 67% % Aarau 13 67% Baden-Wettingen 15 62% Brugg-Windisch 9 69% Schaffhausen 16 79% Winterthur 45 72% Zürich* % Uster 11 67% Bellinzona 14 78% Locarno 15 78% Lugano 19 72% Range 65

23 Network profiles analog 17 Agglo F12 > Local Local product. s including core cities. Street panels combined with approx. 10% railway station panels. Format F12/F12L Product category exclusion 7, 14, 21 days Monday Wednesday Politics, alcohol, tobacco Core city Baden-Brugg Schaffhausen Frauenfeld St. Gallen Aarau Zürich Olten-Zofingen Solothurn Biel/Bienne Zug La Chaux-de-Fonds Luzern Neuchâtel Chur Yverdon-les-Bains Fribourg Thun Vevey-Montreux Genève Sion Locarno Bellinzona Lugano 66

24 Guaranteed performance (Basis for performance: campaign duration 7 days, contact class 3) Agglo F12 Number of panels Reach CC 3 Total aggregate contacts OTS per person GRP Persons reached Genève 80 71% % Vevey-Montreux 23 73% Yverdon-les-Bains 13 61% La Chaux-de-Fonds 18 71% Neuchâtel 25 75% Fribourg 21 71% Sion 15 57% Luzern 37 65% Thun 23 71% Zug 23 63% St. Gallen 33 61% Chur 20 67% % Olten-Zofingen 22 71% Solothurn 18 64% Biel/Bienne 25 61% % Aarau 18 70% Baden-Brugg 21 67% Schaffhausen 20 77% Zürich % Frauenfeld 14 70% Bellinzona 17 72% Locarno 15 72% Lugano 30 71% Range 67

25 Network profiles analog 18 City F12 > Local Local product. Cities. Street panels combined with approx. 10% railway station panels. Format F12/F12L Product category exclusion 7, 14, 21 days Monday Wednesday Politics, alcohol, tobacco City Baden-Brugg Schaffhausen Frauenfeld Aarau Zürich Winterthur St. Gallen Olten-Zofingen Uster Biel/Bienne Solothurn Zug La Chaux-de-Fonds Luzern Neuchâtel Yverdon-les-Bains Fribourg Thun Chur Vevey-Montreux Sion Genève Locarno Bellinzona Lugano 68

26 Guaranteed performance (Basis for performance: campaign duration 7 days, contact class 3) City F12 Number of panels Reach CC 3 Total aggregate contacts OTS per person GRP Persons reached Genève 60 69% % Vevey-Montreux 18 72% Yverdon-les-Bains 11 59% La Chaux-de-Fonds 13 72% Neuchâtel 17 77% Fribourg 18 72% Sion 13 59% Luzern 28 67% Thun 19 64% Zug 17 74% St. Gallen 27 66% Chur 14 69% % Olten 16 85% Solothurn 13 72% Biel/Bienne 17 53% % Aarau 11 69% Baden-Wettingen 16 53% Schaffhausen 16 79% Winterthur 33 70% Zürich % Uster 10 49% Frauenfeld 13 75% Bellinzona 13 72% Locarno 15 71% Lugano 17 71% Range 69

27 Network profiles analog 19 ShoppingCenter Top10 > Local Local product. Exposure in the 10 most attractive shopping centers with best poster panels inside the properties, along access roads, at public transport stops and in pedestrian zones. Individually bookable. Format F12/F12L/F200/F200L Product category exclusion 7, 14, 21 days Street, railway station: Monday Wednesday Shopping center: Tuesday Thursday Politics, alcohol, tobacco, tenant competitive sectors Overview shopping centers Town Shopping center Number of panels Format Sales area in m 2 Annual sales 2017 in CHF m 1 Genève/Carouge CC La Praille 12 F12/F12L/F200/F200L Genève/Les Avanchets CC Balexert 22 F12/F12L/F200/F200L Luzern/Ebikon Mall of Switzerland 09 F12/F12L/F200/F200L 65 Luzern/Emmenbrücke Emmen Center 18 F12/F12L/F200/F200L Pfäffikon SZ Seedamm-Center 11 F12/F200/F200L Egerkingen EKZ Gäupark 10 F12/F200/F200L EKZ Westside 14 F12/F12L/F200/F200L /Schönbühl EKZ Shoppyland 15 F12/F200/F200L Zürich EKZ Sihlcity 18 F12/F200/F200L Zürich/Wallisellen EKZ Glatt 25 F12/F200/F200L Source: GfK Switzerland AG, Hergiswil Shopping center EKZ Gäupark Egerkingen EKZ Glatt Zürich/Wallisellen Sihlcity Zürich EKZ Shoppyland /Schönbühl Seedamm-Center Mall of Switzerland Pfäffikon SZ Ebikon Emmen Center Luzern/Emmenbrücke EKZ Westside CC Balexert Genève/Les Avanchets CC La Praille Genève/Carouge 70

28 Network profiles analog 20 Premium Branding > Local, Place de la Gare: full station square occupancy with premium street panels. In modern backlit displays, mostly free-standing., Centralbahnplatz: full occupancy of Centralbahnplatz with premium street panels., Bahnhofplatz: full station square occupancy with premium street panels. Format F200/F200L Product category exclusion 7, 14, 21 days Monday Politics, alcohol, tobacco Core city 72

29 Guaranteed performance (Basis for performance: campaign duration 7 days, contact class 4) Number Total aggregate OTS Town Address / Property of panels Format Population 15+ contacts per person Place de la Gare 28 F200L Centralbahnplatz 10 F Bahnhofplatz 38 F Networks bookable up to 8 weeks after booking launch. Not eligible for discounts (GCD, AVD). Range 73

30 Network profiles digital 21 City & Rail eboard > National National product. Covers 21 big Swiss railway stations (see spreadsheet) with eboard based on a weekly frequency of more than 14 m visitors. The railway stations can be booked either individually or combined. Format City & Rail eboard At least 1 day Advertising media 16:9 Broadcast period Day/Week 05:00 to 01:00 Primetime morning 05:00 to 09:00 Shopping 09:00 to 16:00 Primetime evening 16:00 to 20:00 Evening 20:00 to 01:00 Broadcast per eboard 600/day, 4 200/week Broadcast per eboard (Track) 300/day, 2 100/week Loop 120 seconds Spot duration seconds Product category exclusion Alcohol, tobacco, politics ( M2) Core city Aarau Zürich Flughafen Zürich Winterthur St. Gallen Olten Biel/Bienne Zug Luzern Neuchâtel Chur Fribourg Genève Aéroport Brig-Visp Genève Bellinzona 74

31 Overview railway stations Number of Offer WEMF Railway station Weekly frequency* eboard >6 m 2 eboard <=98" eboard Track City & Rail eboard CH Rail eboard Big9 Cities Rail eboard Big5 Cities 11 Genève Cornavin Genève Aéroport Neuchâtel Fribourg Luzern Brig Zug St. Gallen Chur SBB Olten Biel/Bienne Aarau Winterthur Zürich HB/ShopVille Zürich Stadelhofen Zürich Enge Zürich Flughafen Bellinzona Total * Railway stations visitors according to SBB (Monday Sunday) Range 75

32 Network profiles digital 22 AllStar epanel CH > National Nationwide product. 484 epanel and more than 23 m weekly frequencies. Coverage of 16 important railway stations, 8 major cities and 27 top shopping centers (see list) with modern full HD-screens. Format epanel Number of epanel 484 At least 1 day Advertising media 9:16 Loop 60 seconds Spot duration seconds Product category exclusion Alcohol, tobacco, politics Core city Arbon Winterthur St. Gallen Aarau Zürich Porrentruy Olten Egerkingen Langendorf Buchs Hinwil Rapperswil Biel/Bienne Marin Brügg b. Biel Lyss Emmenbrücke Ebikon Luzern Schönbühl Kriens Mels Chur Yverdon-les-Bains Thun Le Grand-Saconnex Brig-Visp Genève Conthey Martigny Lugano Morbio 76

33 Overview areas WEMF Region Weekly frequency* City epanel Rail epanel Shopping epanel Escalator epanel 11 Genève Le Grand-Saconnex Yverdon-les-Bains Marin Porrentruy Conthey Martigny Luzern Ebikon Emmen Kriens Thun Brig-Glis St. Gallen Rapperswil Chur Mels Olten Egerkingen Langendorf Biel/Bienne Brügg b. Biel Lyss Schönbühl Aarau Buchs Winterthur Zürich Hinwil Arbon Lugano Morbio Range Total * Weekly frequency: City epanel: estimation APG SGA (Monday-Sunday) Rail epanel / Escalator epanel: railway stations visitors according to SBB (Monday Sunday) Shopping epanel: shopping frequencies according to center indications (Monday Saturday) 77

34 Network profiles digital 23 City epanel / Rail epanel > National National product. Covers 16 important railway stations and 8 major cities (see list). Located on high frequency railway station accesses, shopping passages, streets and central places with modern full HD-screens. The cities and railway stations can be book individually or combined. Format City epanel/rail epanel/escalator epanel At least 1 day Advertising media 9:16 Broadcast per epanel From 1 080/day, 7 560/week Loop 60 seconds Spot duration seconds Animation Depending on city/object Product category exclusion Depending on city/object Core city Aarau Zürich Winterthur St. Gallen Biel/Bienne Luzern Chur Genève Aéroport Genève Lugano 78

35 Overview areas / railway stations WEMF Area / Railway station Weekly frequency** City epanel Number of Rail epanel Escalator epanel City & Rail epanel CH Offer Rail epanel CH City epanel CH* Young Urban epanel 11 Genève Genève Aéroport Luzern St. Gallen Chur Biel/Bienne Aarau Winterthur Zürich HB/ShopVille Zürich Stadelhofen Zürich Hardbrücke Zürich Oerlikon Lugano Total * Genève and Zürich incl. Rail epanel ** Weekly frequency City epanel: estimation APG SGA (Monday Sunday) Rail epanel / Escalator epanel: railway stations visitors according to SBB (Monday Sunday) Range 79

36 Network profiles digital 24 Shopping epanel > Local Local product. Covers 27 shopping centers with a total sales area of m 2 on modern full HD-screens (see table). Format Shopping epanel At least 1 day Advertising media 9:16 Broadcast period During shop hours Allocation Synchronous broadcast on all screens of shopping center Loop 60 seconds Spot duration seconds Spot duration seconds Spot duration seconds Product category exclusion Politics, alcohol, tobacco, tenant competitive sectors, churches and religions Shopping center Novaseta Arbon Wynecenter Buchs Neumarkt Altstetten Esplanade Centre Porrentruy Gäupark Egerkingen Hinwil Center Hinwil Sälipark Olten Sonnenhof Rapperswil Ladedorf Langendorf Centre Boujean Biel/Bienne Galerie Tissot Arena Biel/Bienne Centre Brügg Emmen Center Emmenbrücke Lyssbachpark Lyss Centre Manor Marin Mall of Switzerland Ebikon Shoppyland Schönbühl Pilatusmarkt Kriens Pizolcenter Mels Belair Centre Yverdon-les-Bains Panorama-Center Thun Oberland Thun Süd City West Chur Simplon Centre Glis Forum-des-Alpes Conthey Quartz Centre Martigny Centro Serfontana Morbio 80

37 Overview shopping centers Number Distribution channel WEMF Shopping center Weekly frequency* Sales area in m 2 of epanel Coop Denner Manor Migros 12 Belair Centre, Yverdon-les-Bains Centre Manor, Marin Esplanade Centre, Porrentruy Forum des Alpes, Conthey Quartz Center, Martigny Mall of Switzerland, Ebikon Emmen Center, Emmenbrücke Pilatusmarkt, Kriens Zentrum Oberland, Thun Süd Panorama-Center, Thun Süd Simplon Center, Glis Sonnenhof, Rapperswil City West, Chur Pizolcenter, Mels Sälipark, Olten Gäupark, Egerkingen Ladedorf, Langendorf Centre Boujean, Biel/Bienne Galerie Tissot Arena, Biel/Bienne Centre Brügg, Brügg b. Biel Lyssbachpark, Lyss Shoppyland, Schönbühl Wynecenter, Buchs Neumarkt Altstetten, Zürich Hinwil Center, Hinwil Novaseta, Arbon Centro Serfontana, Morbio Range Total * Weekly frequency according to center indications (Monday Saturday) 81

38 Network profiles digital 25 Mountain epanel > Local Local product. In resort lifts, at top locations in waiting areas and passage zones of the valley, midway and mountain stations on modern full HD-screens. Format Mountain epanel At least 1 week Advertising medium 9:16 Broadcast time Seasonal Broadcasts per epanel Approx /week Loop 60 seconds Spot duration seconds Product category exclusion Competitors, tourism and resort lifts, automobiles* Overview areas Region Number of epanel Region Number of epanel St. Moritz St. Moritz/Corvatsch 8 Zermatt Zermatt/Täsch 4 Arosa Lenzerheide Arosa 3 Lenzerheide 3 *Automobiles excluded only in St. Moritz Region Arosa/Lenzerheide St. Moritz Zermatt 82