Annual report Glatt

Transcription

1 Annual report 2012 Glatt

2 Annual report 2012 Content Annual report 2012 Interessengemeinschaft Zentrum Glatt AG Editorial 4/7 Organisation 8/9 Facts and Figures 10/11 Glatt /13 Consumer mood 14/15 Spring in the Land of the Rising Sun 16/21 Retail sector 22/23 Shopping centre market 24/25 Summer sale 26/27 Catwalk 28/35 The largest Black Forest gateau in the world 36/39 Wine expo 40/41 glatt.ch 42/43 Media presence 44/45 Christmas shopping 46/49 Acknowledgements 50/51

3 Annual report l 5 Editorial

4 Annual report l 7

5 Annual report l 9 Organisation Management Interessengemeinschaft Zentrum Glatt AG Betriebsgesellschaft Zentrum Glatt AG Chief Executive Officer Stefan Gross Head of Technical Operations André Nicolier Head of Leasing and Services Andreas Kuster Head of Finance and Accounting Thomas Wasser Head of Construction Management Alfred Schawalder Supervisory board Interessengemeinschaft Zentrum Glatt AG Chairperson Dr. Reto Waidacher, Interio AG Vice Chairperson Simone Lüthy, Lüthy + Stocker AG Members Adrian Bindella, ZM Zett-Meyer AG Bettina Dalm, Globus Glatt Bettina Keller, Modekeller AG Hermann Meier, Genossenschaft Migros Zurich Andreas Schwarzenbach, Hitzberger AG Roger Wipf, Genossenschaft Migros Zurich Auditors PricewaterhouseCoopers AG Supervisory board Betriebsgesellschaft Zentrum Glatt AG Chairperson Andreas Münch, Migros-Genossenschafts-Bund Members Peter Strebel, Liegenschaften- Betrieb AG Revisionsstelle Mitreva Treuhand und Revision AG Supervisory board Liegenschaften- Betrieb AG Chairperson of the Supervisory Board Andreas Münch Vice Chairperson of the Supervisory Board Jörg Zulauf Member of the Supervisory Board Marcelle Junod

6 Annual report l 11 Facts and Figures Turnover 2012 CHF 620 m EUR 515 m 2.2 % on the previous year Sales-Area m 2 Turnover per m 2 CHF 14,290 EUR 11,870 Number of visitors 8.67 m. +5.0% on the previous year Chief Executive Officer Stefan Gross Interessengemeinschaft Zentrum Glatt AG P.O. Box 8301 Glattzentrum Switzerland Tel. +41 (0) Fax +41 (0) stefan.gross@glatt.ch Number of employees in the shops: approx. 1,200 Number of parking spaces Tenant mix 2 department stores 6 specialist stores 90 specialist shops 14 restaurants Opening hours Monday to Saturday from 9 a.m. to 8 p.m.

7 Annual report l 13 Glatt 2012 The Glatt is attractive A visitation of 8.65 million and an increase of 5.0 % once again show a strong upward trend. In addition, there were over one million visitors for the first time in December. The 2012 center turnover decreased by 2 % mainly due to the numerous construction activities in tenant s units. Biggest single revitalisation happened at Migros-MMM between March and September, where an area of an up to 4,000 m 2 were nonproductive. Revitalisation Revitalisation is also planned for the coming years and will ensure an outstanding market performance in the future. Glatt continues to excel in its catchment area through wide accessibility, strong branding and clear positioning in the market, tenant mix, anchor stores, cleanliness and exceptional ambience. In 2012 Glatt once again represents the most successful shopping centre in Switzerland with a total turnover of CHF 620 m. (EUR 515 m) New tenants Glatt was able to attract leading tenants during The Fashion Destination was strengthened with the first Massimo Dutti in a Shopping Centre in the German speaking part of Switzerland, an Esprit flagship store and a Marc O Polo Store. The popular local original Gwürzhüsli was reintroduced in Glatt with their only permanent POS in Switzerland.

8 Annual report l 15 Consumer mood Consumer mood divided Between January and April the consumer mood in Switzerland has lifted for the time being. It showed a value of 8 points in April after 19 in January. The prospects for the economic situation and unemployment in particular were judged more positively. As a result, confidence in the development of the economic situation for 2012 increased prominently from 29 points in January up to 2 in April. The other two sub-indices, assessment of personal financial positions and evaluation of future savings possibilities, remained almost unchanged. However, in the second half of the year the SECO index reached a value of minus 17 points, thereby slipping below the long-time average again. If the surveyed households valued the development of unemployment in the first half of the year more positively, then the consumers were more pessimistic again in autumn. Consumer mood index Developments from April 2000 to April Old index Average since October 1972 New index (EU compatible) Average since April 2007

9 Annual report l 17 Spring in the Land of the Rising Sun The traditional Japanese lifestyle, the peace and quiet between cherry blossom and water the Japanese spring was perfectly staged. Lots of water, rocks, bridges and dreamy places invited the visitor to linger, and became magical centres of attraction for young and adult visitors. Yooji s presented a sushi workshop twice a week. A sushi master introduced participants to the art of this Japanese speciality. Origami, calligraphy and masking tape were part of a varied programme of creative workshops by Office World.

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12 Retail sector Annual report l 23

13 Annual report l 25 Shopping centre market Online shopping, price reduction, shopping tourism the retail sector was characterised by these issues in Much attention is given at present to e-commerce, even though by far the largest part of the retail sector is still high street retailing. Shopping centres account for a substantial proportion of 17 % or a turnover of 15 billion Swiss francs. (169 shopping centres with an area of over 5,000m 2 /GfK). Whilst the Swiss retail sector successfully recovered after 2011, most shopping centres did not manage to grow. The result is a drop in turnover of 0.6 % combined with a sales area growth of 1.6 % and as a result a declining productivity of 2 %. Non-food sales were mainly responsible for this, above all the oversaturated fashion market. In comparison to previous years the construction of new shopping centers has slowed down. Nevertheless it is expected that retail space will be constructed at a higher rate than the growth rates for the retail sector. Major challenges will lie in the initial letting of new shopping centre projects. Uniform tenant mixes are perceived as boring by the consumer clear positioning of a new center will be key. The top ten in comparison Turnover in million CHF Einkaufszentrum Glatt, Wallisellen 620 Centre Balexert, Geneva 457 Shoppi Tivoli, Spreitenbach 419 Sihlcity, Zurich 357 Shoppyland, Schönbühl 323 Emmen Center, Emmenbrücke 255 Seedamm-Center, Pfäffikon 252 Centre Commercial de Crissier, Crissier 233 Letzipark, Zurich Shopping Arena, St. Gallen

14 Annual report l 27 Summer SALE The summer sale with the deckchair entered a second season. Summer Beach in the mall. The perfect way to start a beautiful summer the eye-catching campaign could be seen on the street, in print media and on TV. Afterwards, the original deckchairs from Rimini were available to buy so one could take home a piece of the Glatt holiday feel.

15 Annual report l 29 Catwalk Catwalk with Karl Lagerfeld, Harald Glööckler and Rudolph Moshammer In September, 16 fashion retailers presented their latest collections for autumn and winter. In the limelight for once, customers were staged with originality they strolled over the red catwalk under the spotlight. In this setting they met, pursued by photographers, Karl Lagerfeld, Harald Glööckler and Rudolph Moshammer. Express yourself on the carpet that means the world. Beldona, Bernie s, Blue Lemon, Desigual, Esprit, Feldpausch, Gant, Globus, GUESS, Herren Globus, Ledergerber, Marc O'Polo, Migros, MODEKELLER, PKZ and SCHILD represented the fashion destination of Glatt.

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19 Annual report l 37 The largest Black Forest gateau in the world On the occasion of the reopening of the MIGROS- Glatt, the JOWA confectioners made the world's largest Black Forest gateau at the end of September in order to break the current Guinness world record. The cake weighed more than three tonnes and was built up on an area of 130 m 2. The cooling was also ingenious by storing it on dry ice perfect freshness was guaranteed for over six hours. Unfortunately, it did not satisfy the formal requirements of the Guinness record however, around 27,000 slices at a symbolic price of 50 centimes sold like hot cakes. All the proceeds went in full to the Genossenschaft Werkstätte und Wohnheim für Behinderte Rotacker in Wallisellen.

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21 Annual report l 41 Wine expo Traditionally the GLOBUS and Denner wine fair takes place in autumn. During 14 days each, customers have the possibility of tasting a selection of wines from a wide range. At the same time wine lovers can benefit from attractive promotions and the widely respected competence of both partners.

22 Annual report l 43 glatt.ch Popular as never before. In 2010 there were 189,000 visitors to the Glatt website, by the end of 2012 there were already 327,000 unique visitors. Page impressions reached 564,000, altogether the clicks accounted up to 3.02 million. The average length of stay is over three minutes. The most popular visiting days are Saturdays and Sundays, viewed most of all between 10 a.m. and 3 p.m Unique Visitors Page Impression

23 Annual report l 45 Media presence Echo in the media and unpaid media presence developed well in Glatt was mentioned 74 times in Print Media (mostly in a positive way). In addition, there were 21 radio and television references. General interest topics usually get the highest attention, therefor it is no surprise the Guinness World Record attempt scored highest in media presence.

24 Annual report l 47 Christmas shopping Traditional and beautiful year after year Christmas at Glatt. The tower was illuminated from mid-november, lights and festive decorations everywhere. The Nordic Christmas theme was enriched this year with a merry-go-round around the Christmas tree. The children could ride on horses and sledges the festive atmosphere was perfect. The rush on the legendary skating rink was huge as always various visits and activities with Arthur and Isolde Mouse delighted the children.

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26 Geschäftsbericht l 251 Concept, Design visualix.ch Nicole Kilian Christian Dür Editor Dr. Klaus Berndl Druck DE Druck AG Litho Tolotto Create Photos Roland Kniel Natalie Buffat Christian Dür 3D Staging Atelier Stenz