Nordic Creative EXPO Initiative st of April 31st of October 2010

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1 Nordic Creative EXPO Initiative st of April 31st of October 2010

2 Content What is Nordic Creative EXPO Initiative 2010? Objectives (Creative EXPO 2010) Venue Ideas for the Creative EXPO 2010 Extraordinary promotion platform Ambitions

3 What is Nordic Creative EXPO Initiative 2010?

4 What is Nordic Creative EXPO Initiative 2010? Formed by the Nordic representations and the Nordic Institute at Fudan University in April An alternative exhibition space for companies and organisations during the EXPO 2010 period in Shanghai EXPO 2010 is expected to be visited by 70 mil. people. but the possibilities for promoting small and medium sized companies and creative industries is limited. Creative EXPO offers an exhibition space which is cheap, large and with access for companies of all size Promotion of Nordic culture and living

5 Objectives

6 Objectives Cultural exchange between Scandinavia and China. Creating long term interdependens and relations Long term platform for promoting Scandinavian history, music, lifestyle, fashion and design, sports, films, food, architecture etc. Testing the Chinese market for Scandinavian products Reaching the Chinese customers Long term platform for establishing relations with potential Chinese business partners and getting foothold on the Chinese market. Sending a long lasting message and creating awareness of Scandinavian companies, organisations, culture and living

7 Venue - Huangpu Dock

8 Venue A Unique officially approved World EXPO 2010 site has been offered as the venue for Creative EXPO Located along the Huangpu River, at the intersection between the Yangpu and Hongkou District, the Huangpu Dock is one of the key construction areas included in the comprehensive improvement along the Huangpu river. Huangpu Dock is planned to be a unique comprehensive relaxation plaza and a leading landmark in Shanghai. It aims to create a better city with integration of art, people and entertainment, creating a cultural industry alongside the river. It aims to attract tourists both domestic and from abroad to visit the site during the World EXPO 2010.

9 Venue Huangpu Dock is one of the special improvement projects by the Yangpu district for welcoming the World EXPO Located north of the bund and offering a magnificent view over the Pudong skyline. The project will be finished before During the EXPO period, Huangpu Dock will function as a transportation site to the World EXPO 2010 area. Busses will transport people to the Huangpu dock and round trip boats between the Huangpu Dock and the World EXPO 2010 area will transport between persons per hour. The project is supposed to lay the ground for the future development of the Yangpu district and the Huangu river area.

10 Venue Area Total area Area Size 6.95 hectare G Construction area m2 Building A 5554m2 Building B Building C 6908m2 5944m2 C E Building D 970m2 Building E 4189m2 Building F 1659m2 Building G Building H Building I Green occupation Total green occupation 935m2 450m2 90m m2 5539m2 B I J A D F Square 12977m2 Road 12269m2 Park 4899m2

11 Venue Building G is the administration building Building D and F are Supporting facilities for the tourist dock during the World EXPO 2010 G Building E is VIP facilities for Chinese government officials and other VIP s Building I and J are tourist information offices C E Building A, B and C are available for commercial/cultural purpose Building E, D and F will be finished and decorated before the World EXPO 2010 B I J A D F All other building projects will be finished before 2010, but without interior decoration. They will remain as concrete structures to be decorated by users of the buildings.

12 Venue The area today

13 Venue The area today

14 Venue The area in 2010

15 Venue The area in 2010

16 Ideas for the Creative EXPO 2010

17 Ideas for the Creative EXPO 2010 Fashion and Design Events Sports events Art exhibitions Food promotion events Work shops Film events Concerts Seminars Fashion shows

18 Fashion and Design Events

19 Art exhibitions

20 Work shop s - Witness the product making process of exquisite Scandinavian design

21 Concerts

22 Fashion shows

23 Sports - Street soccer tournaments, Street basket tournaments, other extreme sports like skateboarding or skating

24 Food promotion events taste of bite of Scandinavia

25 Film events

26 Seminars

27 Extraordinary promotion platform The venue is unique. With guest per hour, companies and organisations are guaranteed a huge exposure in Shanghai The site is officially approved by the Chinese EXPO bureau The project is supported by the Yangpu district government with the advantages of: Better access to VIP s Better access to the media (Shanghai Media Group) The Scandinavian Consulates will apply for the permission of marketing the Creative EXPO 2010 in the Scandinavian pavilions during the EXPO period. A Scandinavian lifestyle magazine including the Creative EXPO programme will, if possible, be distributed in the pavilions. Visits to the Creative EXPO 2010 from ministers and Royalties are expected and strived for

28 Ambitions Making a long lasting impression of Scandinavian living and receiving broad media coverage Long term platform for promoting Scandinavian brands. Improving the possibilities for companies to ensuring business in China (the ambition is to include all strong Scandinavian brands present in Shanghai) Cultural exchange and learning

29 Thank you