The most successful project promoting Bucharest tourism in social media

Transcription

1 The most successful project promoting Bucharest tourism in social media

2 #ExperienceBucharest is the largest project promoting Bucharest tourism ever organized in Romania. We are inviting more than 100 top bloggers, vloggers, instagrammers, snapchaters and travel influencers around the world to visit and experience Bucharest and connect with more than 100 Romanian content creators

3 The mission of #experiencebucharest is to position Bucharest as a favourite destination of travelers in Eastern Europe OBJECTIVES Promoting the diversity of experiences that the city can give to a unique audience of at least 10 million people (age ) in Europe, USA, South America and Asia Increasing the average of nights spent in Bucharest from 2 to 3 nights Creating valuable content on all media channels and social media

4 WHO WE ARE The project was born as a passion project by a team of 100+ volunteers from Travel Massive Romania, along with other local traveler influencers and organizations. We engage as hosts and we will provide a great diversity of experiences from bohemian tours, arhitectural treasure hunts, amidst old neighbourhoods, culinary experiences in alternative places, underground culture performances to huge nightlife parties for international travel influencers to discover Bucharest as the diverse, eclectic capital that we know as locals. Travel Massive worldwide is a global network of locally connected communities of travel industry insiders who are making travel better in more than 50 countries. We founded Travel Massive Romania in 2015 with the goal of improving the travel industry (the quantity of tourists and the quality of services) in Romania and Bucharest. We are a team of local travel industry professionals, bloggers and content creators, photographers, tourism guides and operators. Our team has traveled extensively around the world and we vouch that our capital has a lot to offer to experienced travelers!

5 ORGANIZERS

6 1 st EDITION OVERVIEW / MAY 2017

7 The 1 st edition of #experiencebucharest become the single most successful project promoting Bucharest as the leading tourist attraction in Eastern Europe 100 international social media influencers in Bucharest More than followers combined More than people reached around the world More than 150 volunteers More than 100 organizing partners More than 40 dedicated Bucharest Tours

8 OPENING EVENT How to promote Bucharest Conference / 250 attendees Special Guests / Speakers: - Kash Bhattacharya, Portugal / 2016 blogger of the year & National Geographic Traveler Reader Awards - Siya Zarrabi, Canada / Travel Vlogger, YouTuber, Videographer & Speaker - Dave and Debbie, Canada / 2014 & 2015 winners of the best travel blog - Alyssa Ramos, USA / Travel Blogger & Social Media Influencer - Kristen Sarah, Canada YouTuber, Travel & Lifestyle Blogger - Kat Von B, USA / Luxury Travel & Technology influencer - Kate McCulley, USA / Top Travel Blogger - Jordan Simons, UK / Top YouTuber

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11 Tours and Experiences: Bohemian Bucharest / Beautiful Decay Tour / Darkside Tour / Home Cooked Lunch / Rroma Heritage Tour / Jewish Tour / Alternative/Street Tour / Tasting Bucharest / Old Town Treasure Hunt / Classical Music Tour (Enescu Festival) / 3 Bike Tours / Relax day activity / Village Musem forgotten tools / Architectural Treasure Hunt 1 Cotroceni / Architectural Treasure Hunt 2 Armenian Neighborhood / Escape Rooms Experience / Pantelimon Neighborhood Tour / Tourist bus- off the beaten path / Geocaching in Bucharest / City exploration via smartphone / Culinary Workshop Garlic themed / Welcome to Bucharest Treasure Hunt / Moved Churches Tour / Mogosoaia /Snagov Day Trip / House of Parliament Visit / Vacaresti Delta

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23 More videos here:

24 Press

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30 Published Articles & Videos There are over 60 articles written after Experience Bucharest

31 2 nd Edition / OCTOBER 2017

32 The 2 nd edition of #ExperienceBucharest aims to promote Bucharest as a leading tourist location to more than 60 million people around the world through it s entire communication network: special guests, owned media channels, media partners and PR 100 top international influencers (cumulating more than 15 million subscribers) will discover and promote Bucharest between October 2017.

33 PROGRAM 3 full days (20th - 23rd of October) that offer a wide variety of tours and experiences to choose from: Bohemian Bucharest / Beautiful Decay Tour / Darkside Tour / Rroma Heritage Tour / Alternative Tour / Time Travelling Tastings Food Tour / Culinary Workshop / Outcast Bucharest Tour / Architectural Treasure Hunt - Cotroceni Edition / Architectural Treasure Hunt - Armeneasca Neighbourhood / Enescu Tour - Let s talk about classical music / Old Town Bike Tour / Bellu Cemetery Discovery Tour / Communism Tour of Bucharest (by Bus) / Walk & Shoot / Walkabout Free Tour - The Essential Walking Tour / Vacaresti Delta tour

34 LOGO Experience Romania Taking a step forward. Going national.

35 The 1 st edition of Experience Romania is the biggest independent project that promotes Romania and its beauties: nature, traditions, culture or fun and adventure. The project is brought to life by a team of volunteers passionate about their country, a team made of Travel Massive volunteers, local traveler influencers and local organizations. Following the #ExperienceBucharest great success, 50 special guests, social media influencers from around the world, are invited this autumn to Experience Romania on a 2 weeks trip on Romania Traditions and culture.

36 Between 23 rd of October - 5 th of November our guests will travel through Moldavia, Bucovina, eastern Transylvania and Prahova Valley. The trip will get them closer to Romanian customs, exploring old fortresses, showing around ancient churches, whilst being surrounded by the natural beauty of Romania. And nevertheless explore more urban sites as we get closer to Bucharest. And this is just the start of what it will be the biggest project promoting Romania. Stay tuned for more! In the future editions of Experience Romania our guests can experience: Maramures and Banat with its old customs, the spectacular biodiversity of Delta Dunarii, the most incredible fun in Europe at the Black Sea, the magic stories about Dacians around Sarmisegetuza, not to mention the breathtaking views in Cazanele Dunarii.

37 PROGRAM EXPERIENCE ROMANIA For 2 weeks our guests will get closer to the Moldavian traditions and culture, including also for the culinary with some wine tastings and cooking, discover beautiful and breathtaking scenery and visit fairytale fortresses and castles. And as we travel to the eastern Transylvania and Prahova Valley we ll mix urban experiences, with fun and not to be missed sightseeing. And that s not all. Get ready for some big surprises on the way. On our way to Romania - Traditions and culture we ll be traveling to Bucharest - Buzau - Focsani - Piatra Neamt - Campulung Moldovenesc - Cluj- Napoca - Sibiu - Brasov - Sinaia - Bucharest

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39 PROJECTS VISIBILITY Promotion through #ExperienceBucharest & #ExperienceRomania websites and social media channels (FB, Instragram, Snapchat, Twitter, Youtube) Promotion through Romanian Content Creators & media partners Promotion through 150 Top International Travel and social media Influencers Promotion through local, national and international publications, press conferences, press kits and online travel enthusiasts communities Total Estimated Communication Reach: ExperienceBucharest + ExperienceRomania National: + 3 million people International: + 80 million people More details on: Thank you!