MAKING A DIFFERENCE WITH OUR PERSONAL APPROACH TO SALES AND MARKETING TO INCREASE YOUR BUSINESS FROM NORTH AMERICA

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2 About Us MAKING A DIFFERENCE WITH OUR PERSONAL APPROACH TO SALES AND MARKETING TO INCREASE YOUR BUSINESS FROM NORTH AMERICA Passages of Distinction, LLC is one of the leading and most respected luxury travel representation companies in North America specializing in the promotion of privately owned, independent luxury hotels and destination experts worldwide. By joining our exclusive Collection, Passages of Distinction becomes your regional office, your voice and brand in the market. We pride ourselves in our extensive database of the best travel advisors, consortiums, tour operators and industry partners in North America. We develop business by personally introducing you to the key travel industry players, with whom we have very strong, longstanding partnerships. Our team of experts is dedicated to increasing your market share from North America via a traditional sales approach, creative marketing, and social media. Sari Freeman and Brad Beaty, the Owners and Managers, have many years of experience in the hospitality industry. Each are seasoned veterans with the recognition and respect of the industry s most influential decision makers. The Palms on Turks & Caicos

3 Our Strategic Approach with a Personal Touch Locating Your Clients - We are specialized in reaching the most high-end travel agents and tour operators suited to your hotel and/or destination Distribution - Getting your message with precision via our up-to-date, and targeted database of travel industry contacts. Messaging - We advise you on sharing clear, relevant communication and effective messages with our Passages Seekers. Quality - Professionalism, knowledge, and experience are the keys to our stellar reputation and maintaining the most stable and prestigious Collection amongst our competition. Minimizing Your Costs - We can reduce your spending in the market via a shared sales and marketing efforts with other prestigious partners. We assist you with customizing and implementing a successful action plan for the North American market, allowing you to focus on other geographic markets. Maximizing Results - Our dedicated staff of ten professionals, each with a specialized area of focus, allows us to work with you more efficiently on each area of sales and marketing in this region. The Dolder Grand - Zurich

4 Sales Actions 1) Continuous sales calls and representation to the top travel industry partners in our market with a strong focus on the Northeastern region of the U.S. along with a dedicated West Coast Sales Director. 2) Organized sales trips covering major U.S. and Canadian cities, and metropolitan areas. We schedule and escort you to all meetings with the top producing travel agents. 3) Create successful relationships with you and agents with the highest potential for your hotel or destination. 4) Develop lasting partnerships with tourist offices and airlines to create educational and selling opportunities. 5) Organization of special events for the Collection as well as exclusive events for your hotel or destination service. 6) Tradeshow participation on your behalf for any of your affiliate partners such as LHW, SLH, Preferred Hotels, Virtuoso, Signature Travel Network, Ensemble, Tour Operators, etc. 7) Provide you with monthly reports detailing our actions as well as a summary of market conditions and trends. 8) Organize our annual multi-city "Roadshow" to showcase our unique Collection to top agents across the country in one week. 9) Launching/Need Period Strategy Focus - Special on-boarding and launch period focus upon joining the Collection. As well as, assisting with special seasonal occupational needs. Althoff Seehotel Bavaria

5 Marketing Actions 1) Inclusion in Printed Creative: Collection Directory, Quarterly "Distinctive Passages" Newsletter, Monthly Current Offers Flyer, Exclusive Dedicated Offers Flyer, and our Collection "Shortlist" 2) Inclusion in our E-Marketing: Bi-Monthly News Round-Up, E-Version of our Directory and Newsletter (linked below), Dedicated Individual Blast, all reaching over 10,000 travel professionals. Signature Feature 3) Dedicated page on the Passages of Distinction website with direct links to your home page ( 4) Regular posts on our Social Media Network (Facebook, Twitter, Instagram) Villa Belrose - Saint-Tropez

6 Agent Endorsements Knowing Sari & Brad from the beginning gives me a feeling of pride when I see the outstanding company they have built in a relatively short time with Passages of Distinction. One does not accomplish the high level of integrity & respect as they have without a wonderful portfolio coupled with attention to detail and being the best. Andy Pesky - Protravel International Passages of Distinction is the Connoisseur of fine hotels and distinctive experiences worldwide. They always deliver a unique, charming, first class experience to our clients making them want to come back for more of the same. In addition, for our agents, the Team at Passages never disappoints and always goes beyond our expectations. If you are looking for consistent satisfaction Passages of Distinction has the right portfolio for you to book... over and over again... Catherine Hagle - President, Connoisseur Travel Passages of Distinction is a prestigious company representing some of the most unique hotels in the world. Our agents know that Brad and Sari will help in any way they can to make sure our clients have a memorable visit at any of their properties. Martin Rapp - Altour International In today s confusing proliferation of luxury properties in all parts of the world, a company like Passages of Distinction is amazing in the way they are always available to help with information, VIP services, and trouble shooting. Our Personal Guest truly values this relationship with Brad and Sari, who make sure we keep their wonderful properties in the forefront of our minds. Pallavi Shah - Our Personal Guest, an affiliate of SmartFlyer Flemings Mayfair

7 Client Recomendations As the Owner of Israel My Way, I can personally attest to the results that Passages of Distinc-tion has achieved on our behalf. The relationships that Sari and Brad have within the travel in-dustry are not only many, they are strong and personal. This is one of the most respected com-panies in the representation business in North America! Yoav Gal, Owner, Israel My Way Sari Freeman and Brad Beaty are very professional and have an excellent reputation, which opens doors to new business. The travel industry knows that Passages of Distinction does not accept just any property; they trust that it is of good quality if Sari and Brad recommend it. While I have been working the US market for quite a number of years and have worked with several other representation companies, I am extremely pleased to have selected Passages of Distinction, as we have seen a wonderful return on investment. Henrik Muehle, Former General Manager, St. James s Hotel & Club, Current Managing Director of Flemings Mayfair We are very pleased with our partnership, as all members of the Passages of Distinction team have a great knowledge of our target areas, the agencies, and the markets. The sales trips and the presentations of our hotels, which they do all year long, are in accord with our sales and marketing policies. After previously working with other representation companies in the United States, we definitely and highly recommend Passages of Distinction if you are looking for a long term and fruitful partnership and would like to improve the number of bookings coming from United States. Severine Greault, Director of Sales and Marketing, Les Grands Hotels Parisiens Hotel Powers - France

8 Asia: The Fullerton Hotel Singapore The Fullerton Bay Hotel Singapore Caribbean: The Palms on Turks & Caicos Shore Club on Long Bay Beach Le Barthelemy Hotel & Spa Europe: Althoff Seehotel Bavaria - Lake Tegernsee Badrutt s Palace Hotel - St. Moritz CastaDiva Resort & Spa - Lake Como Flemings Mayfair - London Grand Hotel du Palais Royal - Paris Hotel Brunelleschi - Florence Hotel d Angleterre - Copenhagen Hotel Powers - Paris Hotel Sacher Wien & Salzburg Hotel Santa Caterina - Amalfi Coast Marina Riviera - Amalfi Coast St. James s Hotel & Club - London The Dolder Grand - Zurich Villa Belrose - St. Tropez Mexico: Grand Velas Los Cabos Grand Velas Riviera Maya Grand Velas Riviera Nayarit Casa Velas - Puerto Vallarta Velas Vallarta - Puerto Vallarta South America: Llao Llao Hotel & Club - Patagonia Los Cauquenes Hotel & Resort - Ushuaia Destination Experiences: Deluxe Drivers - France Boutique Journeys of Europe Israel My Way Privilege Italia Travel Scope - India The Collection CastaDiva Resort & Spa Hotel Sacher Salzburg Hotel Santa Caterina Client Longevity 15+ Years: Hotel Sacher, Badrutt's Palace Hotel, 10+ Years: Llao Llao Hotel & Spa, Fullerton Hotel Singapore, Hotel Powers, Santa Caterina, Marina Riviera, The Dolder Grand, Travel Scope, Deluxe Drivers 5+ Years: The Palms Turks & Caicos, Fullerton Bay Hotel Singapore, St. James's Hotel & Club, Villa Belrose, Hotel Brunelleschi, CastaDiva Resort & Spa, Israel My Way,

9 Our Experience Sari Freeman Owner Sari founded and successfully operated Sari Freeman Associates for 11 years, representing distinctive luxury hotels worldwide. Previous to this, Sari held the position of Director of Sales USA for Rafael Hotels (Amanresorts) for 7 years, Sales Manager for Le Parker Meridien, New York, Management Trainee and Receptionist at the Four Seasons Pierre Hotel (where she was notably the first woman in that position) and Convention Sales and Tourism information Manager with the New York and Los Angeles Convention and Visitors Bureaus respectively, handling destination sales and marketing for both large conventions and FIT s. Brad Beaty Owner brad@passagesofdistinction.com Brad founded Passage Distinctive Travel Marketing in 2006, and he and Sari immediately formed a joint venture company now known as Passages of Distinction. Brad has extensive knowledge and experience in the supervision of sales, marketing, advertising, public relations and yield management for luxury resorts. His experience includes Director of Sales & Marketing at Raffles Resort Canouan Island (which he opened), and for La Samana, St. Martin (Orient-Express Hotels), Director of Travel Industry Sales for Four Seasons Resorts Nevis, The Mark, New York (Rafael Hotels) as the Corporate Sales Manager. Badrutt's Palace Hotel - St. Moritz

10 Our Team Melanie Ferrari Office Manager: Melanie is responsible for the day-to-day running of the office. She also schedules appointments for Sari and Brad, as well as for our visiting hoteliers and destination experts. Linda Lomelino Sales Manager: Linda purely sales and is in the field on a continuous basis week after week introducing, updating, and promoting our Collection to the top agents. Her primary accounts are in select agencies in New York City, as well as handling Long Island, Connecticut, Westchester County, New Jersey and the Boston area.. Fatma Yuceler Director of Business Development, West Coast Fatma@passagesofdistinction.com Fatma heads our West Coast sales efforts and is in the field the majority of the time promoting our Collection to the top agencies throughout the Western Region. With an extensive background in travel she is practiced in delivering results. Fullerton Bay Hotel Singapore

11 OUR TEAM Joseph Decker Marketing Manager, Business Development On any given day, Joe is working on various hotel flyers, our campaigns, keeping our directory updated,as well as larger projects including maintaining our website, creating the quarterly Newsletters, and Destination Guide. Adam Szymanski Business Development Manager & Destination Specialist Adam brings a varied background in tourism sales & marketing to his role. He sells our entire Collection in the Midwest as well as focusing on Millennial agents and selling our Destination Experts here in the Northeast. Lisa Azoulay Inside Sales Manager lisa@passagesofdistinction.com Key to her position as Inside Sales Manager, Lisa is the liaison between our clients and travel advisors handling their requests. She is responsible for the growth and success of our VIP Program as well as the scheduling of appointments for sales calls and the coordination of all event dates. Heidi LaRusso Events Coordinator Heidi@passagesofdistinction.com With a background is in travel sales, having been a Regional Sales Manager for Travel Agent Magazine and Reader s Digest Travel Edition. Having spent a lot of time calling on various travel and tourism companies, she has a good understanding of the business and the sales process. Her official duties entail organizing all details of our Roadshow, private dinners and lunches, special client events, and tradeshow registration and set up.

12 PASSAGES OF DISTINCTION 45 Carey Avenue Butler, NJ Tel: Broad Street Bloomfield, NJ Tel: