CITY LINK. Conceptual Branding, Signage, & Web Design

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1 Conceptual Branding, Signage, & Web Design

2 Table of Contents: Brandmark Route Maps & Schedules Bus Stop Graphics 6 Bus Graphics Uniforms Website Design 1 CITYLINK 1

3 Black & White Version: Color Version: Brandmark Route-Specific Color Examples: CityLink s primary brandmark color is orange. However, the brandmark can also function in black also. The pictorial mark can exist with or without the text and can also change colors when used with specific routes. CITYLINK CITYLINK 3

4 Routes ABILENE N. Willis Radford Hills Dyess N. Mockingbird Hickory Westgate ACU South 1th I 0 S 1st Arnold Blvd S 7th Clack N Willis S Willis 5 1 McMurry Mall of Abilene 3 9 Sayles 7 Hardin Simmons Hendrick 11 S.Treadaway N.Treadaway 6 Abilene Christian Oldham Lane Zoo Expo Center 3 Mall/Cooper 9 Mall/S. Clack ARMC/CJC Medical Center Route Maps & Schedules These are samples of some of the route signs and time schedules that would be placed in various CityLink bus stops. 11 See Downtown Route Map Regular Service Optional Route Deviations BUS (67) TDD CITYLINK CITYLINK 5

5 Bus Stop Graphics CityLink s bus stops would be color-coordinated to their individual route and would also have their route number clearly displayed on the outside. 6 CITYLINK CITYLINK 7

6 Bus Graphics Citylink s bus graphics consist of the brandmark and the pictorial element in various bright colors. Their placement would remain the same for every bus, however their colors would change. CITYLINK CITYLINK 9

7 Uniforms This is an example of a Citylink drivers required uniform. CITYLINK CITYLINK 11

8 Homepage: Safe, Courteous, and Reliable City Bus Transit... Today s date is April 0, 009 Abilene s Current Temperature is o SEARCH GO HOME FORMS CAREERS PRESSROOM CONTACT US Route Maps & Schedules Fares & Ticket Info Riding Policies Evening Services Special Needs Riders Rules & Tips for Riders Save with CITYLINK S NEW IDENTIFICATION CARDS 1 click here for more info 3 < MISSION STATEMENT We will keep foremost in all endeavors that our sole purpose is to serve our customers. We will provide safe, courteous, efficient, and affordable public transportation services. In doing so, we will strive to be an enthusiastic team of professionals who take pride in the City of Abilene, CityLink, and customers we serve. Citylink is the public transit system for the City of Abilene. City link offers an affordable transportation alternative for the citizens of Abilene. It is our goal to provide this servive safely, efficiently, courteously and in the,ost proffesional manner possible. TYPES OF SERVICE Citylink provides several types of transportation services. The three principle types of service being: fixed-route bus service, ADA paratransit service, and Demand-Response Evening Service. NORMAL BUISNESS HOURS: MONDAY - FRIDAY :00AM TO :00PM Citylink is managed and operated by contract with McDonald Transit Associates, Inc. Routes & Maps Page: Safe, Courteous, and Reliable City Bus Transit... Today s date is April 3, 009 Abilene s Current Temperature is SEARCH GO HOME FORMS CAREERS PRESSROOM CONTACT US Safe, Courteous, and Reliable City Bus Transit... Current Delays: NONE as of /3/09 :39AM Web Design These are examples of Citylink s Homepage and Routes & Maps page. Route Maps & Schedules Fares & Ticket Info Route Maps & Schedules Riding Policies Fares & Ticket Info Evening Services Riding Policies Special Needs Riders Evening Services Rules & Tips for Riders Special Needs Riders Rules & Tips for Riders Schedules & Route Maps for: N. Willis Radford Hills N. Mockingbird Hickory Westgate 6 ACU South 1th Mall/Cooper Mall/S. Clack ARMC/CJC 11 Downtown Route Map TYPES OF SERVICE Contacting CityLink: Citylink provides several types of transportation services BUS The three principle (67) types of service being: fixed-route bus TDD service, ADA para transit service, and Demand-Response Evening Service. Normal Business Hours: Route Map ABILENE Select a Route from the menu or the map to out more information about its stops and time schedule. Individual Route Map Time Schedule I 0 S 1st Arnold Blvd S 7th Clack Regular Service Optional Route Deviations Abilene Christian Citylink is the public transit system for the City of Abilene. City 1 link 3offers an affordable 6 transportation alternative for Hendrick the citizens of Abilene. It is our goal to provide this service safely, efficiently, courteously and in the,most professional 5manner possible. 11 N Willis S Willis 9 N.Treadaway 7 McMurry MISSION STATEMENT We will keep foremost in all endeavors that our sole purpose is to serve our customers. We will provide safe, courteous, efficient, and affordable public transportation services. In doing so, we will strive to be an enthusiastic team of professionals who take pride in the City of Abilene, CityLink, and customers we serve. Mall of Abilene Sayles Medical Center Hardin Simmons S.Treadaway Oldham Lane Zoo Expo Center 3 1 CITYL I N K CITYLINK 13

9 Jennifer Rhea Art Info Design I Spring 009