Pima Association of Governments Partnering Planning Projecting. Leave your car at home! Sun Rideshare also produced a six-minute infomercial for

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1 Outlook REGIONAL 177 N. Church Ave., Suite 405 Tucson, AZ (520) phone (520) fax Print PDF & Route to: See Inside: An Evening with Doug Fine Imagine Greater Tucson Regional Council Profile: Satish Hiremath Electric Vehicles Route 77 soundwall art New PAG Web site EPA delays setting ozone standards Marana matriarch leaves legacy Certification review Oro Valley town manager named Intersection nears completion Twin Peaks interchange RTA News Pima Association of Governments Partnering Planning Projecting Sept quarterly Sun Rideshare continues to reach commuters with new events, contest Pima Association of Governments Sun Rideshare program continues to engage area commuters in new ways in an effort to increase awareness about Sun Rideshare commuter services and regional transportation options. Sun Rideshare is using social networking, advertising and incentives for the first time to educate commuters and attract new alternative mode users. First, you still have time to join in on the fun with the Sun Rideshare Commuter Contest. The contest, which runs through October, has seen some amazing results. There have been 1,312 new registrants since November 2009 and a total of 88,617 alternative mode trips have been recorded during the contest period to-date. These trips translate into a reduction of 829,000 vehicle miles traveled. Join the world September 22 Bike, walk or ride the bus. Reduce congestion. Support Clean Air. Not only are participants eligible for monthly prizes, they also will be eligible for grand prizes when the contest ends. Second, Sun Rideshare began TV and radio advertising for the first time in July with two versions produced for each medium to promote carpooling and vanpooling. In case you haven t seen or heard them, you can view the TV commercials on the Sun Rideshare Facebook page or on the Sun Rideshare Web site at under News and Events. Leave your car at home! Sun Rideshare also produced a six-minute infomercial for Visit 884ride.org employers, community and social service agencies, and or Sun Rideshare on Facebook. healthcare facilities to highlight Sun Rideshare commuter services, transportation options in the region and interactive features of the Sun Rideshare Web site. Several local commuters discuss their commute choices and the benefits of using an alternative mode of transportation. DVDs are available with Spanish subtitles leave their car at home that day and bike, walk, ride the bus or vanpool to and closed captioning. Call to receive a copy. The work or school. infomercial can be viewed on You Tube, Group bike rides, walks or bus rides will be encouraged and prizes watch?v=efyy2h_8sye. awarded for those who post photos on Sun Rideshare s Facebook page. Third, Tucson will join the rest of the world on Sept. 22 to celebrate Sun Rideshare will recruit participants and promote group rides through Car Free Day. Car Free Day began rather casually in Europe in the Facebook. 1970s. It became an international event in 2000 when the rest of Details of the event will be available on and the Sun the world was invited to join Europe s Car Free Day, which is part of Rideshare Facebook page. European Mobility Week. Area commuters can win prizes if they

2 Program Updates Join Tucson Clean Cities for An Evening with Doug Fine My Subaru, now a bestseller, garnered his first appearance on The Tonight Show. Fine travels and speaks about his sustainable realizations. Despite the myriad accolades, he still milks his goats when his vegetable oil truck exhaust isn t giving him the munchies (it smells like Kung Pao Chicken). This event is Jerry Seinfeld meets Edward Abbey. PAG Regional Council Ned Norris Jr. PAG Chair Chairman of Tohono O odham Nation Jennifer Eckstrom PAG Vice Chair Mayor of South Tucson Join Tucson Regional Clean Cities on Friday, Oct., 15, for a chance to learn about living sustainably with a twist of humor. Tucson Regional Clean Cities, a program of Pima Association of Governments, will host Doug Fine, an award-winning author and investigative journalist who has been featured on NPR. He will speak between 6:30-8:30 p.m. at Tohono Chul Park. The event is free but has limited seating. Fine wrote Not Really An Alaskan Mountain Man and Farewell, My Subaru, the latter about living a sustainable lifestyle without giving up digital age comforts. Clean Cities Alt-fuel Vehicle Day Odyssey partners with Green Living Fair You can learn more about living green on Saturday, Oct. 16, when the Tucson Regional Clean Cities AFV* Day Odyssey will be held in partnership with the Green Living Fair at the HabiStore, located on the southwest corner of Ajo and Palo Verde. The alternative fuel vehicle* event is free and will be held from 10 a.m. to 2 p.m. The fair is presented by the Pima County Sustainability Program, the Pima County Clean Air Program, HabiStore, PAG Clean Cities and Mrs. Green s World. You can learn more about both events at www. pagnet.org. Satish Hiremath PAG Treasurer Mayor of Oro Valley Lynne Skelton Mayor of Sahuarita Robert Valencia Vice Chairman of Pascua Yaqui Tribe Jurisdiction Updates Join Imagine Greater Tucson for kick-off event Sept. 30 Ed Honea Mayor of Marana Ramon Valadez Pima County Board of Supervisors The launch of Imagine Greater Tucson, a collaborative effort to define a publicly supported vision and clear action plan to help shape the regions future, will be held 4 to 5:30 p.m. on Thursday, Sept. 30, at Hi Corbett Field at the Oktoberfest Tent. The program, which will be emceed by former University of Arizona president Peter Likins, will include a welcome message from a group of youth representing the region s diversity, introduction of the new Director of Imagine Greater Tucson, and brief statements from various community representatives sharing what they value about the region. Speakers will represent local governments, including Sahuarita Mayor Lynne Skelton, education, nonprofit/housing, Hispanics/diversity, business and science, neighborhoods, leadership, youth and the environment. Imagine Greater Tucson is supported through public and private funding, including a federal planning grant through Pima Association of Governments. All attendees are invited to stay and enjoy the Oktoberfest opening night festivities at 6 p.m. Families and friends are welcome. The event space is provided courtesy of the Optimist Clubs. For additional details about the event, please visit Robert Walkup Mayor of Tucson Steve Christy Arizona State Transportation Board Representative Gary G. Hayes EXECUTIVE DIRECTOR Pima Association of Governments

3 Member Profile Name: Satish I. Hiremath, DDS Title: Mayor Serves: Town of Oro Valley Served in this capacity since: First term in office began June 2, 2010 Professional Background: Dentist Civic Involvement: Mayor Hiremath has been involved in his community since moving to Oro Valley in Through his business, he has been the title sponsor for the Oro Valley Independence Day celebrations ( ); the Oro Valley Holiday Parade ( ), and he implemented a free dental exam and X-ray Back to School program in He has served as the past president of the Southern Arizona Arts & Cultural Alliance (SAACA, formerly GOVAC) and is a lifetime president emeritus for the organization. A father of four children, he has contributed time and resources to community organizations and programs including: the Children s Library, Coronado Little League, AYSO Soccer, Kids Closet, Project Graduation, Special Olympics, Youth Leadership of America, the Saguaro Rotary Foundation and the Northern Pima County Chamber of Commerce. Region s most pressing issue in your opinion: Working together to get the region back on its feet financially. We have quality schools, services and programs in southern Arizona and we need to stop waiting for someone to come along with the silver bullet to stimulate our economy. We need to market our strengths to attract and retain quality employment. We have the resources we just need to work together and put our message out there better. Region s best opportunity for economic success: For our community, it is the bioscience industries. We have been able to attract and retain some of the best research and development companies in the world and we believe that will continue. The addition of BASIS Oro Valley to our education system as well as the University of Arizona s recent purchase of research space on Oracle Road reinforces our strength in this arena. What do you like best about what is currently happening at the regional level? I support the RTA s desire to build a regional transit system that will allow our residents to reduce their dependency on the automobile and travel safely and efficiently to points in and around Oro Valley. We ve also been working with the Town of Marana and the City of Tucson on projects that will enhance our marketing efforts to attract both business and tourism to the region. If we re successful, everyone benefits in the form of increased sales tax revenue, higher quality jobs and visitors who support our local businesses. What s your No. 1 priority in your current role: Removing distractions and empowering the Town Manager and the employees to do their jobs. We have some of the finest employees in local government in Oro Valley we hear that from other municipalities around the state all the time. The best thing I can do as Mayor is to guide the policy at the highest level, and let the staff provide the quality service and expertise to our constituents. Setting the stage for arrival of electric vehicles later this year The media and others are all abuzz regarding the launch of electric vehicles not only in Tucson, but nationally, later this year. In July, Pima Association of Governments Clean Cities Manager Colleen Crowninshield participated on a panel at the Plug-In Vehicle and Infrastructure Community Readiness Workshop, held by the U.S. Department of Energy in Washington, D.C. The workshop drew 150+ people in person and another 700+ online. The panel addressed planning, processing, financing and partnerships associated with the launch of electric vehicles. The DOE scheduled the workshop in response to President Obama s request to Secretary of Energy Steven Chu to provide technical assistance to cities deploying electric vehicles. Arizona, including the Tucson and Phoenix markets, is one of five launch states for the Nissan all-electric LEAF later this year. Tucson Regional Clean Cities is supporting this launch by helping to identify public infrastructure locations for approximately 200 electric vehicle charging units. In August 2009, the DOE awarded Tempe-based ECOtality with a $99.8 million grant to assist with infrastructure development in the five states, including Arizona, California, Oregon, Tennessee and Washington. Program Updates

4 Jurisdiction Updates State Route 77 walls branded with Western history REGIONAL Outlook Sept 2010 Regional Outlook is produced by Pima Association of Governments (PAG) to promote sharing among PAG member jurisdictions and a greater understanding of regionally significant activities, resources and services. PAG invites submissions about items of interest. Please send your submissions to sstorm@ PAGnet.org. The Arizona Department of Transportation, primarily known for roads, recently embraced a different kind of brand: Ranch brands. This trademark of ranches was and is commonly used on livestock to show ownership. Travelers can see these symbols of area history and Western lore as they drive along the newly widened State Route 77 (Oracle Road) from Tangerine Road to Calle Concordia. Replicas of six livestock brands were adopted from a ledger kept by the pioneer rancher and founder of the historic Steam Pump Ranch, George Pusch. The metalwork designs accent the sound wall at the Cañada del Oro bridge and retaining walls along Tangerine Road and El Conquistador Way on Oracle Road. The ranch brands pay tribute to ranches that grazed the range that is now considered Oro Valley. Some brands were owned by ranchers who did business with George Pusch, who immigrated from Germany to the United States in 1867 and created the Steam Pump Ranch and a vast cattle business. One of the brands on the walls that resembles an upside down football field goal was owned by Henry Feldman, Mr. Pusch s brother-in-law. In later years, another record shows the Pusch Land and Cattle Company as the owner of that particular brand. Mr. Feldman operated the PZ-Feldman Ranch in the San Pedro Valley near the junction with Aravaipa Creek. The Pusch family reportedly grazed cattle in the entire area between the Steam Pump Ranch and the PZ-Feldman Ranch. The 7-6 brand on the walls was owned by W.O. Ramsey, from Tombstone. The JE brand was owned by J.C. Wilson and E. Ervine of Prescott. The designs on the wall were selected for their aesthetic appeal and represent brands used in the early 1900s. The original concept for artwork on the walls was to put up generic ranch brands. The idea was modified when the landscape contractor, SAGE Landscape Architecture, made a small group presentation to the Oro Valley Historical Commission. James D. Kriegh, a commission member, suggested that authentic ranch brands used in the area be the models. Mr. Kriegh researched brands, selections were made, and then he contacted brand owners to gain approval to reproduce the six designs. Mr. Kriegh passed away in October 2007 before the project was completed. Sources: Patricia Spoerl (Livestock Brands along Oracle Road in Oro Valley: History and Art on the Wall, March 2010). Brands and Marks of Cattle, Horses, Sheep, Goats and Hogs, As They Appear of Record in the Office of the Live Stock Sanitary Board of Arizona at Phoenix, Arizona. (1908). The Brand Book of the State of Arizona. (1920). The book can be viewed at this Web site:

5 Jurisdiction Updates New PAG Web site launched Pima Association of Governments launched a new Web site in August. Please take a look at org. PAG has a Facebook presence with three of its program areas: Sun Rideshare, Clean Cities and the stormwater outreach campaign. EPA delays setting ozone standards The U.S. Environmental Protection Agency announced a slight delay of about two months to the end of October in finalizing its decision on new ozone standards and its schedule for designations. In its reconsideration of the ozone standards in January 2010, the EPA proposed setting ozone limits in line with the recommendations of its own Clean Air Scientific Advisory Committee. Ground-level ozone affects both health and welfare; it is linked to health problems ranging from aggravation of asthma to decreased lung function, and can have harmful effects on sensitive vegetation and ecosystems. The Tucson region meets the current standards for ozone. However, depending on the exact health and welfare ozone limits selected by the EPA, the Tucson region will likely be designated nonattainment. Former Regional Council member, Marana matriarch leaves legacy Ora Mae Harn, who served on PAG s Regional Council from 1989 to May 2001, passed away on July 28. Ms. Harn, 77, was known as the Matriarch of Marana, where she founded the Marana Health Center, Marana Community Food Bank, the Marana Clothing Bank and the Marana Heritage Conservancy. Involved in the founding of Marana, she also served 16 years on the Marana Town Council through 2001, serving as the first and only woman mayor from 1989 through 1993 and from 1997 to Transportation officials conduct certification review Pima Association of Governments met with federal and state transportation officials on June as part of a federal certification review that is conducted every four years to review PAG s work activities. PAG staff provided updates of all of its transportation and related plans and programs, including public involvement. A formal report will be forthcoming. More details about the certification process may be found online at Watson named town manager Jerene Watson was named town manager for the Town of Oro Valley in July. She was serving as interim manager and has been the assistant town manager since She is the first woman town manager in Oro Valley s 36-year history. Prior to joining Oro Valley, she worked for the City of Goodyear. J u n e ,

6 Regional Transportation Authority RTA Project Status July 1, 2006 Aug 31, 2010 Total Number of Board Approved Projects Projects Under Construction/Implementation Transit Projects Implemented...21 Total Number of Projects Completed RTA Financial Status July 1, 2006 Aug 31, 2010 (000s) RTA Excise Tax Collections...$276,945 Funds Committed...$526 Funds Expended...$229.7 Fund Balance... $ 56.1 Newly reconstructed intersection provides safer traffic flow The first of 11 improvement projects in the Houghton Road Corridor is substantially complete as of June 24, with contractor fees coming in approximately $389,890 under budget and setting a precedent for the remainder of the corridor. The Houghton Road and Old Vail Road/Mary Ann Cleveland Way intersection, which broke ground in June 2009, was the first construction start on a major City of Tucson corridor, funded under the voter-approved Regional Transportation Authority plan. Vehicles now cruise the intersection in any direction with the ease of six travel lanes, complete with exclusive right-turn lanes and dual left-turn lanes. Upgraded traffic signals efficiently move vehicles across the new rubberized asphalt. We would like to thank the entire team for a job well done, said City of Tucson Project Manager Jesse Gutierrez. This sentiment was seconded by Borderland Construction Project Manager, Randy Davis, who attributed the project s success to exceptional teamwork. The newly reconstructed intersection is ready to accommodate the remainder of the Houghton Road widening, from Tanque Verde Road to Interstate 10, making way for the next Houghton Road Corridor project planned to start construction the stretch of Houghton Road from Irvington Road to Valencia Road. For more information on Houghton Road Corridor projects, contact: M.J. Dillard, City of Tucson Project Manager Phone: (520) mj.dillard@tucsonaz.gov or Melissa Benton, Community Relations Phone: (520) melissa@gordleydesign.com New interchange nears completion The Twin Peaks interchange is getting closer to completion with a ribbon-cutting celebration set for the week before Thanksgiving. The $81 million project is one of 35 roadway corridor projects in the RTA plan and is funded by the RTA, the Town of Marana, the Arizona Department of Transportation and the Federal Highways Administration. The Twin Peaks interchange will connect with Camino de Manana, a new roadway that also is among the 35 roadway projects.