2017 Planning Guide. Mall Network.

Transcription

1 2017 Planning Guide. Mall Network. Where brands meet people

2 Planning by Audience. The Contact Meet The Mall Audiences. > These 15 Groups Represent 83% of the Canadian Population Urban Elite Suburban Elite Exurban Elite Suburban Younger Wealthy, middle aged and older couples with children over 20. Wealthy, middle aged couples with families. Wealthy, middle aged couples with families. Upscale, young, family-filled households. 3+ People 3+ People 3+ People 3+ People $192,644 $146,748 $129,103 $113,604 White collar jobs. White collar jobs. White, blue collar and agricultural jobs. Grey and blue collar jobs in the trades. University University College College Shopping Habits: Shopping Habits: Shopping Habits: Shopping Habits: The most affluent social group in Canada. They spend a high percentage of their overall budget on art, antiques and decorative wear. They also spend on jewellery and watches, women s and girl s clothing and men s and boy s wear. The most upscale suburban social group in Canada. They spend a high percentage of their budget on jewellery and watches, women s and girl s wear, and men s and boy s wear. They also spend a significant percentage on sports & athletic equipment and luggage. The wealthiest households outside the nation s metropolitan sprawl. They spend a high percentage of their budget on jewellery and watches, women s and girl s wear, and men s and boy s wear. They also spend on fragrance products and sports & athletic equipment. Households with young families who spend a high percentage of their budget on children s wear and sports & athletic equipment. They also spend on furniture, jewellery and watches. Radio: 86 Radio: 86 Radio: 108 Radio: 94 Media Habits (Index) Television: 79 Newspaper: 127 Magazine: 94 Television: 81 Newspaper: 108 Magazine: 87 Television: 91 Newspaper: 90 Magazine: 104 Television: 80 Newspaper: 57 Magazine: 70 Internet: 98 Internet: 98 Internet: 101 Internet: 113 Malls: 155 Malls: 133 Malls: 199* Malls: 207* * Includes the 7 malls where this population is concentrated * Includes the 17 malls where this population is concentrated Slater St. Ottawa, ON K1P 5H9 2

3 Suburban Upscale Diverse Urban Upscale Diverse Exurban Middle Aged Urban Young Diverse, middle-aged families. Diverse, middle-aged and older with children over 25. Upscale, middle-aged couples with active lifestyles. University educated singles and couples with no children. 3+ People 3+ People 2+ People 1-2 People $104,772 $98,334 $92,942 $96,498 Grey and blue collar jobs in the trades. White and blue collar jobs. Agriculture and blue collar jobs. White Collar jobs. Some University University Trade School, College University Shopping Habits: Shopping Habits: Shopping Habits: Shopping Habits: Family-filled households who spend a high percentage of their budgets on children s wear, and furniture. They also spend on personal care items like fragrance products, makeup, skincare & manicure products. Family-filled households with older household maintainers who spend a high percentage of their budget on furniture, carpeting and household textiles. They also spend on jewellery, watches and fragrance products. Middle-aged couples with active lifestyles who spend a high percentage of their budget on athletic footwear and garden equipment. They also spend on jewellery, watches and computer equipment and supplies. Young singles and couples who spend a large percentage of their budget on cell phones, and home decoration. They also spend on fragrance product, cameras and accessories. Radio: 84 Radio: 87 Radio: 115 Radio: 91 Media Habits (Index) Television: 73 Newspaper: 71 Magazine: 77 Television: 78 Newspaper: 119 Magazine: 90 Television: 101 Newspaper: 112 Magazine: 98 Television: 84 Newspaper: 127 Magazine: 95 Internet: 129 Internet: 119 Internet: 102 Internet: 120 Malls: 195 Malls: 233 Malls: 164* Malls: 162 * Includes the 4 malls where this population is concentrated 3

4 Planning by Audience. The Contact Meet The Mall Audiences. > These 15 Groups Represent 83% of the Canadian Population Suburban Older Exurban Francophone Urban Younger Diverse Urban Older Older and mature couples with children over 25+. Couples and common-law parents with school-aged children. Young, culturally diverse singles. Older and mature singles and couples. 2 People 2+ People 1 Person 1 Person $94,308 $91,035 $69,509 $65,726 Retired and white collar/service sector jobs. Agriculture and blue collar jobs. Entry-level white collar jobs. Retired and white collar/service sector jobs. High school/college High school, trade school, college University Trade school, some university Shopping Habits: Shopping Habits: Shopping Habits: Shopping Habits: Older and mature couples who spend a large percentage of their budget on garden supplies and clothing gifts for family members. Parents with school-aged children who spend a high percentage of their budget on children s wear and sports & athletic equipment. Lawn/garden and snow removal equipment. They also spend on fragrance products, jewellery and watches. Young singles who spend a high percentage of their budget on cell phones and home decoration. They also spend on home entertainment equipment, nonathletic footwear and fragrance products. Older and mature singles and couples who spend a high percentage of their budget on paper supplies, home decoration and clothing gifts for family members. They also spend on household appliances. Radio: 100 Radio: 113 Radio: 87 Radio: 110 Media Habits (Index) Television: 111 Newspaper: 116 Magazine: 90 Internet: 94 Television: 98 Newspaper: 98 Magazine: 111 Internet: 60 Television: 104 Newspaper: 118 Magazine: 103 Internet: 136 Television: 142 Newspaper: 165 Magazine: 136 Internet: 81 Malls: 247* Malls: 402* Malls: 221 Malls: 103 * Includes the 9 malls where this population is concentrated* Includes the 4 malls where this population is concentrated Slater St. Ottawa, ON K1P 5H9 4

5 Suburban Francophone Single, divorced, married, lone parent and common-law. Urban Downscale Mostly single and lone-parent families. Urban Francophone Young singles and lone-parent families. 1-2 People 1 Person 1 Person $65,313 $61,276 $51,080 Service sector jobs. Service sector jobs. Service sector jobs. Trade school High school Trade school Shopping Habits: Francophone households who spend a high percentage of their budget on garden equipment, and household appliances. They also spend on non-athletic footwear and personal care items like personal deodorant and soaps. Shopping Habits: Downscale singles and families who spend a large percentage of their budget on telephones and equipment. They also spend on household cleaning supplies and major household appliances, as well as personal care items like deodorants and soaps. Shopping Habits: Downscale, francophone singles and families who spend a large percentage of their budget on cellular phones and fragrance products. They also spend on household cleaning supplies, household appliances, and non-athletic footwear. Radio: 120 Radio: 98 Radio: 107 Media Habits (Index) Television: 128 Newspaper: 123 Magazine: 133 Television: 118 Newspaper: 100 Magazine: 90 Television: 98 Newspaper: 145 Magazine: 121 Internet: 64 Internet: 124 Internet: 91 Malls: 241 Malls: 234* Malls: 120 * Includes the 4 malls where this population is concentrated * Includes the 14 malls where this population is concentrated 5

6 Planning by Audience. The Context The Markets Ontario (Excl. Toronto) Interactive Map 1. Eastgate Square 2. CF Fairview Park 3. RioCan Georgian Mall 4. CF Lime Ridge Mall 5. CF Masonville Place 6. Cornwall Square The Prairies Interactive Map 1. CF Chinook Centre 2. CF Market Mall 3. Midtown Plaza 4. CF Polo Park Mall British Columbia Interactive Map 1. CF Pacific Centre 2. CF Richmond Centre 3. Tamarack Centre Slater St. Ottawa, ON K1P 5H9 6

7 The Markets Eastern Canada Interactive Map 1. CF Champlain Place Montréal Interactive Map 1. CF Carrefour Laval 2. CF Fairview Pointe-Claire 3. CF Galeries D Anjou 4. CF Promenades St. Bruno Toronto Interactive Map 1. CF Fairview Mall 2. CF Markville Mall 3. CF Promenade 4. CF Sherway Gardens 5. CF Toronto Eaton Centre 6. Woodbine Shopping Centre 7

8 Planning by Audience. The Markets Eastern Canada The Context Click here for an interactive map of the Eastern Canada Mall Market Moncton, NB Market 1. 1 CF Champlain Place Slater St. Ottawa, ON K1P 5H9 8

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10 Planning by Audience. The Context CF Champlain Place The Context CF Champlain Place is the premier retail destination in the province of New Brunswick and is the largest and only full service shopping centre in its trade area. CF Champlain Place outperforms the competition on all key indicators, including monthly visitation, overall satisfaction, share of visits, and all perception attributes. To cater to its distinct customer base, CF Champlain Place has created a diverse retail mix that offers everything from the hottest retailers to classic favourites. Yearly Visitors 8,246, Slater St. Ottawa, ON K1P 5H9 10

11 Planning by Audience. The Contact Exurban Elite Suburban Younger Suburban Older Exurban Francophone Urban Downscale Moncton CMA 11

12 Property Profile: CF Champlain is the premier retail destination in the province of New Brunswick and is the largest and only full service shopping centre in its trade area. CF Champlain outperforms the competition on all key indicators, including monthly visitation, overall satisfaction, share of visits, and all perception attributes. To cater to its distinct customer base, CF Champlain has created a diverse retail mix that offers everything from the hottest retailers to classic favourites. Key Facts Sales of $610 per sq. ft. Food court sales of $2,300 per sq. ft. Over 120 retail stores 8.4 million visitors per year 669,895 sq. ft. GLA 271,948 sq. ft. CRU Anchors: Sears, Walmart, Sobeys, Bass Pro Shops 3,237 parking stalls Shopper Statistics: Female: 68% Average Age: 46 Average Income $49,305 Length of Stay: 83 min Visits Per Month: 5.0 Buyer Conversion: 51% Average Expenditure: $73 Tourists: 21% Shopper Profile: CF Champlain s best customers primarily represent two lifestyle groups: affluent urban couples and upper middle-class rural families. These lifestyle groups are over-indexed in both draw and shopping centre expenditures. CF Champlain is viewed as a destination shopping centre and continues to attract many first-to-market retailers. Over 18% of shoppers travel from outside the trade area, including northern New Brunswick and Prince Edward Island, providing retailers with a captive audience Slater St. Ottawa, ON K1P 5H9 12

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14 Planning by Audience. The Environments The Content 4 W x 6 H Mall Posters CHRYSTAL PLACE AMUSEMENT PARK CPP-01A CPP-02A CPP-07A CPP-06A CPP-03A CPP-05A CPP-04A Lancaster Rd. Ottawa, ON K1B 5N2 14

15 Mall Network. Eastern Canada > CF Champlain Place Last Revised: November17,201610:59AM 15

16 Planning by Audience. The Markets Montréal The Context Click here for an interactive map of the Montréal Mall Market Montreal Market 1. 1 CF Carrefour Laval 2. 2 CF Fairview Pointe-Claire 3. 3 CF Galeries D Anjou 4. 4 CF Promenades St. Bruno Slater St. Ottawa, ON K1P 5H9 16

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18 Planning by Audience. The Context CF Carrefour Laval The Context CF Carrefour Laval is the top retail destination for all that is new and hot in the Greater Montréal Area. Located north of Montréal, in the City of Laval, this 1.3 million sq. ft. super regional mall features 300 first-to-market retailers and aspirational brands. A recent $54 million redevelopment project harmonized the common areas to the garden court and transformed the food court area into a spacious Dining Terrace designed to put culinary diversity on the menu for shoppers. Yearly Visitors 10,414, Slater St. Ottawa, ON K1P 5H9 18

19 Planning by Audience. The Contact Suburban Elite Suburban Upscale Diverse Exurban Francophone Suburban Francophone Urban Older Urban Upscale Diverse Montréal CMA 1 19

20 Property Profile: There are six enclosed malls and seven big box centres within the trade area and CF Carrefour Laval outperforms all competitors by over $300 per sq. ft. CF Carrefour Laval is a retail destination, as evidenced by the fact that almost 30% of customers come from outside its trade area. CF Carrefour Laval is successful in attracting the affluent clientele with household income in excess of $100,000, which represents 42% of its shoppers. Key Facts Sales of $850 per sq. ft. 260 retail stores 10.7 million visitors per year 1,294,793 sq. ft. GLA 534,080 sq. ft. CRU Anchors: The Bay, Sears, Rona l Entrepôt, La Maison Simons Food court sales of $2,300 per sq. ft. $54 million investment in 2009 redevelopment: mall renovations and new dining terrace 7,452 parking stalls Shopper Statistics: Female: 72% Average Age: 44 Average Income $102,932 Length of Stay: 95 min Visits Per Month: 2.6 Buyer Conversion: 39% Average Expenditure: $138 Professionals: 15% Tourists: 37% Shopper Profile: CF Carrefour Laval over-indexes in two lifestyle groups: wealthy French families account for 47% of clientele, 30% of households, and 43% of trade area spending. The traditional French families account for 12% of shoppers, 13% of households, and 10% of trade area spending. CF Carrefour Laval is the destination of choice in the shopping area where 20% of the trade area customers choose to do the majority of their shopping. The centre also benefits from the largest share of visits and high customer satisfaction levels Slater St. Ottawa, ON K1P 5H9 20

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22 Planning by Audience. The Environments The Content 4 W x 6 H Mall Posters 8 W x 10 H Mall Exterior 12 W x 16 H Mall Exterior 9 W x 12 H Mall Banner (Single Sided) 9 W x 12 H Mall Banner (Double Sided) MCL-01A MCL-02A MCL-03A MCL-04A MCL2008 MCL2001 MCL-05B MCL2003 MCL1040W MCL2006 MCL1050W MCL2005 MCL2007 MCL-06B MCL-11B MCL-07A MCL1010A & B MCL-08A MCL-10A MCL-09A MCL-14B MCL-13A MCL-12B MCL1060A & B MCL1070A & B Lancaster Rd. Ottawa, ON K1B 5N2 22

23 CF Carrefour Laval > Banners CF Carrefour Laval > Exteriors Slater St. Ottawa, ON K1P 5H9 23

24 CF Carrefour Laval > 4 W x 6 H Mall Poster 24

25 Planning by Audience. The Context CF Fairview Pointe-Claire The Context Located on the West Island of Montréal, Fairview Pointe Claire is the leading retail destination in the region. Charged with an energetic, sleek shopping environment, it offers 200 fashionable brands and best in class retailers. With over one million sq. ft. of GLA, this centre caters to affluent professionals, with an average household income well above the Canadian average. Yearly Visitors 8,378, Slater St. Ottawa, ON K1P 5H9 25

26 Planning by Audience. The Contact Urban Elite Suburban Elite Suburban Upscale Diverse Urban Upscale Diverse Urban Younger Diverse Urban Francophone Montréal CMA

27 Property Profile: The combination of top-caliber brand selection and vibrant setting has made CF Fairview Pointe Claire one of the premier retail destinations in the region. Recent additions to the mix include: Aritzia, Coach, Michael Kors, Fossil, The Keg, and Victoria s Secret. CF Fairview Pointe Claire attracts affluent families in search of easy access to their favourite luxury brands, as well as teens looking for a place to meet and shop. The centre also caters to affluent professionals with an average household income well above the Canadian average. Key Facts Sales of $730 per sq. ft. Food court sales of $1,450 per sq. ft. Over 175 retail stores 8.1 million visitors per year 1,052,134 sq. ft. GLA 397,516 sq. ft. CRU Anchors: La Baie, Sears, Winners, HomeSense, Sports Experts/Atmosphère, Déco Découverte, Best Buy 5,528 parking stalls Shopper Statistics: Female: 67% Average Age: 44 Average Income $96,587 Length of Stay: 79 min Visits Per Month: 3.2 Buyer Conversion: 43% Average Expenditure: $120 Professionals: 15% Tourists: 22% Shopper Profile: CF Fairview Pointe Claire s best customers consist mostly of upscale urban households and affluent suburban families. Combined, they make up nearly 40% of shoppers. These households enjoy an income that is substantially above the provincial average. They visit the centre on average 3.2 times a month and spend about $ Slater St. Ottawa, ON K1P 5H9 27

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29 Planning by Audience. The Environments The Content 4 W x 6 H Mall Posters 9 W x 12 H Panomax Mall Banner (Double SIded) 9 W x 12 H Rigiflex Mall Banner (Single SIded) 9 W x 12 H Rigiflex Mall Banner (Double Sided) Level 2 MFP117PA & B MFP1145W MFP1100A & B FPC-10A & B FPC-9A & B FPC-7A & B MFP1130A & B FPC-8A & B Level 1 FPC-1A & B FPC-3A & B FPC-5A & B FPC-2A & B FPC-6A & B FPC-4A & B Lancaster Rd. Ottawa, ON K1B 5N2 29

30 CF Fairview Pointe Claire > 9 W x 12 H Mall Banner Slater St. Ottawa, ON K1P 5H9 30

31 CF Fairview Pointe Claire > 4 W x 6 H Mall Poster 31

32 Planning by Audience. The Context CF Galeries D Anjou The Context CF Galeries d Anjou is the dominant fashion destination in the city s east-end. This one million sq. ft. centre boasts a selection of 175 best in class retailers. Located at the intersection of Highways 40 and 25, it is accessible from all parts of the Greater Montréal Area. CF Galeries D Anjou outperforms the competition by over $80 per sq. ft., and sales have grown 6% over the last year. This growth can, in part, be attributed to Cadillac Fairview s recent investment of $86 million in the property. This major expansion and redevelopment project provides the stimulus for the rejuvenation of retail in the eastern sector of the city and will further secure CF Galeries D Anjou s position as the shopping destination for East End Montréal and the surrounding region. Yearly Visitors 7,416, Slater St. Ottawa, ON K1P 5H9 32

33 Planning by Audience. The Contact Suburban Elite Exurban Francophone Urban Older Urban Francophone Montréal CMA

34 d Property Profile: CF Galeries d Anjou has experienced a 6% increase in sales over the last year, and this growth can, in part, be attributed to Cadillac Fairview s recent investment of $86 million in the property. This major expansion and redevelopment project provides the stimulus for the rejuvenation of retail in the eastern sector of the city and will further secure CF Galeries d Anjou s position as the shopping destination for East End Montreal and the surrounding region. Key Facts Sales of $536 per sq. ft. Food court sales of $2,100 per sq. ft. Over 170 retail stores 7.4 million visitors per year 1,134,197 sq. ft. GLA 355,680 sq. ft. CRU Anchors: La Baie, Sears, Maison Simons $86 million investment in 2014 redevelopment, resulting in 16,000 sq. ft. of additional CRU space. 5,138 parking stalls, 160 underground Shopper Statistics: Female: 76% Average Age: 48 Average Income $67,564 Length of Stay: 94 min Visits Per Month: 3.0 Buyer Conversion: 44% Average Expenditure: $114 Professionals: 12% Tourists: 10% Shopper Profile: Majority of CF Galeries d Anjou s shoppers live in the primary trade area and 69% live within a 15- minute drive from the centre. CF Galeries d Anjou s best customer is categorized by 3 clusters: multilingual urban households (18%), wealthy French families (14%), and young and active households (31%). Shoppers choose CF Galaries d Anjou because it is an interesting and engaging place to shop, safe, well-kept, and well maintained. This is demonstrated by a high overall satisfaction score of 9.6/ Slater St. Ottawa, ON K1P 5H9 34

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36 Planning by Audience. The Environments The Content 4 W x 6 H Mall Posters 9 W x 12 H Double-Sided Rigiflex Mall Banner 12 W x 9 H Double-Sided Panomax Mall Banner MGA1275A & B GDA-1A & B GDA-5A & B GDA-2A & B GDA-3A & B THE BRICK MGA130PA & B GDA-6A & B GDA-4A & B Lancaster Rd. Ottawa, ON K1B 5N2 36

37 CF Galeries D Anjou > 12 W x 9 H Panomax Mall Banner Slater St. Ottawa, ON K1P 5H9 37

38 CF Galeries D Anjou > 4 W x 6 H Mall Poster 38

39 Planning by Audience. The Context CF Promenades St. Bruno The Context Located in the affluent suburb of Saint-Bruno de-montarville, Promenades St-Bruno is the pre-eminent shopping destination on Montréal s south shore, especially for families and teenagers. The centre has 250 trendsetting retailers and a GLA of one million sq. ft. Its prime location, at the south shore s geographic epicenter, positions the centre in the heart of a strong economic core. Yearly Visitors 6,445, Slater St. Ottawa, ON K1P 5H9 39

40 Planning by Audience. The Contact Suburban Elite Exurban Francophone Urban Younger Diverse Urban Older Suburban Francophone Urban Francophone Montréal CMA 1 40

41 Property Profile: Montreal s South Shore has a high retail density, with CF Promenades St-Bruno being the only enclosed super regional mall. CF Promenades St-Bruno leads all centres in terms of where shoppers do the majority of their shopping, capturing over half of the trade area shoppers (53%). Customer satisfaction has been ranking high for the last 10 years. Shopper Profile: CF Promenades St-Bruno over-indexes in two lifestyle groups: multilingual urban households and wealthy French families. They make up 63% of CF Promenades St-Bruno s shoppers and represent 63% of total shopper expenditure. Redevelopment To further reinforce CF Promenades St-Bruno s position in the marketplace and to elevate the shopping experience, Cadillac Fairview has invested $50 million in the property. This redevelopment project transformed CF Promenades St-Bruno into a contemporary and modern shopping environment. The project was comprised of four components: Interior enhancements Revitalization of Centre Court Exterior enhancements Transforming the food court into an upscale, full service dining hall Key Facts Sales of $536 per sq. ft. Food court sales of $2,100 per sq. ft. Over 180 retail stores 6.2 million visitors per year 1,024,078 sq. ft. GLA 416,840 sq. ft. CRU Anchors: Maison Simons, La Baie, Sears $50 million redevelopment project completed in ,700 parking stalls Shopper Statistics: Female: 77% Average Age: 44 Average Income $97,160 Length of Stay: 83 min Visits Per Month: 2.3 Buyer Conversion: 43% Average Expenditure: $134 Professionals: 17% Tourists: 20% Slater St. Ottawa, ON K1P 5H9 41

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43 Planning by Audience. The Environments The Content 4 W x 6 H Mall Posters PSB-7A & B PSB-6A & B PSB-5A & B PSB-8A & B Level 2 PSB-2A & B Level 1 PSB-4A & B PSB-1A & B PSB-3A & B Lancaster Rd. Ottawa, ON K1B 5N2 43

44 Mall Network. Montréal Market > CF Promenades St. Bruno Last Revised: November17,201610:59AM 44

45 Planning by Audience. The Markets Toronto The Context Click here for an interactive map of the Toronto Mall Market Toronto Market 1. 1 CF Fairview Mall 2. 2 CF Markville Mall 3. 3 CF Promenade 4. 4 CF Sherway Gardens 5. 5 CF Toronto Eaton Centre 6. 6 Woodbine Shopping Centre Slater St. Ottawa, ON K1P 5H9 45

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47 Planning by Audience. The Context CF Fairview Mall The Context CF Fairview Mall ranks among the top 20 shopping centres in Canada for sales productivity, thanks to its optimal location in an affluent trade area. The property continues to increase market share over the competition through an attractive retail mix and continual investment in evolution. CF Fairview is situated in a highly competitive trade area, with the majority of the primary trade area shoppers selecting CF Fairview as their mall of choice. Fairview Mall is part of the Clear Channel Canada digital network with the addition of the exterior 13 W x 7 H Digital Display at Sheppard and Don Mills. 10 seconds of every 2 minute ad loop is included with the purchase of each backlit mall poster. Yearly Visitors 14.3M Slater St. Ottawa, ON K1P 5H9 50

48 Planning by Audience. The Contact Suburban Upscale Diverse Urban Upscale Diverse Urban Young Urban Younger Diverse Toronto CMA 1 48

49 Property Profile: CF Fairview Mall ranks among the top 20 shopping centres in Canada for sales productivity, thanks to its optimal location in an affluent trade area. The property continues to increase market share over the competition through an attractive retail mix and continual investment in evolution. CF Fairview is situated in a highly competitive trade area, with the majority of the primary trade area shoppers selecting CF Fairview as their mall of choice. Key Facts Sales of $928 per sq. ft. Food court sales of 3,021 per sq. ft. Over 190 retail stores Over 14.3 million visitors per year 875,459 sq. ft. GLA 414,063 sq. ft. CRU Anchors: Hudson s Bay, Sears, Silver City, Forever 21, H&M, Sport Chek, Shoppers Drug Mart, Urban Planet 4,588 parking stalls Shopper Statistics: Female: 69% Average Age: 36 Average Income $98,604 Length of Stay: 75 min Visits Per Month: 5.2 Buyer Conversion: 47% Average Expenditure: $92 Professionals: 20% Tourists: 25% Shopper Profile: CF Fairview Mall caters to a culturally diverse customer base, consisting primarily of prosperous families and young urban professionals. 59% of shoppers have white-collar jobs and 43% of shoppers are in households with incomes over $100, Slater St. Ottawa, ON K1P 5H9 49

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51 Planning by Audience. The Environments The Content 4 W x 6 H Mall Posters 13 W x 7 H Exterior Digital Display Upper Level FVM-08A FVM-13A FVM-12A & B FVM-14A FVM-15A FVM-09A FVM-10A FVM-11A & B Lower Level FVM-04A FVM-05A & B FVM-07A FVM-06A & B FVM-01A FVM-02A FVM-03A Lancaster Rd. Ottawa, ON K1B 5N2 51

52 CF Fairview Mall > Exterior LED Slater St. Ottawa, ON K1P 5H9 52

53 CF Fairview Mall > 4 W x 6 H Mall Poster 53

54 Planning by Audience. The Context CF Markville Mall The Context CF Markville is located 30 mins north of Toronto, and is one of the most culterally diverse centres in the CF portfolio. In 2013 Markville underwent a significant redevelopment whereby Cadillac Fairview invested $112 million to re-position the shopping centre. Over the past 12 months, CF Markville has seen a 22% growth in total sales per sq. ft. Currently boasting over 11.7 million visitors per year and an exceptional merchandising mix, CF Markville is optimally positioned to cater to its affluent customer base. Yearly Visitors 11,910, Slater St. Ottawa, ON K1P 5H9 54

55 Planning by Audience. The Contact Suburban Elite Suburban Younger Suburban Upscale Urban Upscale Diverse Diverse Toronto CMA 1 55

56 Property Profile: CF Markville is located 30 mins north of Toronto, and is one of the most culturally diverse centres in the CF portfolio. In 2013 Markville underwent a significant redevelopment whereby Cadillac Fairview invested $112 million to re-position the shopping centre. Over the last 12 months, Markville has seen a 22% increase in sales, and a total 3-Year sales increase of 48.6% ( ). With over 12.1 million visitors per year and an exceptional merchandising mix, CF Markville is optimally positioned to cater to its affluent and diverse customer base. Key Facts Sales of $789 per sq. ft. Food court sales of $1,646 per sq. ft. Over 160 retail stores 12.1 million visitors per year 918,336 per sq. ft. GLA 331,281 per sq. ft. CRU Anchors: Wal-Mart, Hudson s Bay, Sporting Life, $112 million redevelopment in 2013 Future Sears redevelopment (2018) Shopper Statistics: Female: 72% Average Age: 43 Average Income $114,419 Length of Stay: 80 min Visits Per Month: 5.8 Buyer Conversion: 45% Average Expenditure: $78 Professionals: 14% Tourists: 21% Shopper Profile: CF Markville s redevelopment and new bestin-class merchandising mix has fundamentally changed the shopping centre. As a result, length of stay has increased for the third year in a row and is now at an average of 80 minutes with an average centre expenditure of $78. CF Markville is now seen as a destination shopping centre, with 21% of guests considered out-of-town visitors or tourists. CF Markville s average guest household size of 3.2 is the highest within the Cadillac Fairview portfolio; 41% of guests have children at home Slater St. Ottawa, ON K1P 5H9 56

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58 Planning by Audience. The Environments The Content 4 W x 6 H Mall Posters Level 2 MVM-10A & B MVM-9A & B MVM-5A & B MVM-8A & B MVM-7A & B MVM-4A & B Level 1 MVM-3A & B MVM-2A & B MVM-1A & B Lancaster Rd. Ottawa, ON K1B 5N2 58

59 Mall Network. Toronto Market > CF Markville Mall Last Revised: November17,201610:59AM 59

60 Planning by Audience. The Context CF Promenade The Context Located in the City of Vaughan, The Promenade serves the affluent communities of Thornhill, Richmond Hill, Woodbridge and Maple. Its trade area continues to rank as one of the fastest growing population regions in Canada, with an average household income that exceeds the Canadian average by close to 25%. The 879,000 sq. ft. centre completed a $45 million redevelopment in The Promenade s appealing mix of top tier brand national and international retailers now includes high profile retailers such as Coach, Aritzia and Lululemon Athletica. The Promenade enjoys a bright future as a premier shopping destination in north Toronto. Yearly Visitors 7,535, Slater St. Ottawa, ON K1P 5H9 60

61 Planning by Audience. The Contact Urban Elite Suburban Elite Exurban Elite Suburban Upscale Urban Upscale Diverse Diverse Toronto CMA

62 Property Profile: CF Promenade is a regional hub and premier shopping destination in North Toronto. Its trade area ranks as one of the fastest-growing population regions in Canada, with an average household income that exceeds the Canadian average by close to 25%. The mall boasts over 7 million guests per year with the average guest visiting close to 8 times per month. Key Facts Sales of $483 per sq. ft. Food court sales of $1,642 per sq. ft. 139 retail stores Around 7.5 million visitors per year 673,766 sq. ft. GLA 334,246 sq. ft. CRU Anchors: Old Navy, Urban Planet, Sport Chek, H&M, T&T Supermarket, Sears 3,595 parking stalls/heated parking stalls Shopper Statistics: Female: 72% Average Age: 42 Average Income $101,607 Length of Stay: 78 min Visits Per Month: 7.9 Buyer Conversion: 49% Average Expenditure: $66 Professionals: 14% Tourists: 16% Shopper Profile: CF Promenade attracts an ethnically-diverse and brand-conscious shopper base. CF Promenade over-indexes in shoppers over the age of 35, with retirees and homemakers comprising 22% of guests. Retirees spend more than the average shopper at the CF Promenade. The average household income has grown 18% since 2012 and is the highest among the Cadillac Fairview portfolio. 50% of shoppers have white-collar occupations, with the majority being either self-employed or business professionals. CF Promenade boasts a strong fashion merchandising mix, with 47% of customers visiting the mall to shop at a specific store or a variety of stores Slater St. Ottawa, ON K1P 5H9 62

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64 Planning by Audience. The Environments The Content 4 W x 6 H Mall Posters Level 2 PRC-5A & B PRC-8A & B PRC-6A & B PRC-9A & B PRC-7A & B URBAN PLANET PRC-10A & B PRC-2A & B Level 1 PRC-3A & B PRC-1A & B PRC-4A & B Lancaster Rd. Ottawa, ON K1B 5N2 64

65 Mall Network. Toronto Market > CF Promenade Last Revised: November17,201610:59AM 65

66 Planning by Audience. The Context CF Sherway Gardens The Context CF Sherway Gardens is a leading retail destination in Toronto s west end, serving a trade area of 2.7 million people who have an average household income substantially above the national average. The property has undergone a significant expansion that includes, i) a second level food court, ii) three full-service restaurants, and iii) 50+ additional retailers, including Saks Fifth Avenue and Nordstrom. Productivity per sq. ft. at CF Sherway is among the highest in Canada, driven by a heavily-populated trade area, convenient location, and premium quality retail. The centre draws almost 10.5 million visitors per year, with double-digit growth anticipated upon completion of Nordstrom and Saks. Yearly Visitors 8,749, Slater St. Ottawa, ON K1P 5H9 66

67 Planning by Audience. The Contact Urban Elite Suburban Elite Suburban Upscale Urban Upscale Diverse Diverse Toronto CMA 1 67

68 Property Pro ile: CF Sherway Gardens is a leading retail destination in Toronto s west end, serving a trade area of 2.8 million people who have an average household income substantially above the national average. The property has undergone a significant expansion that includes, i) a second level food court, ii) three full-service restaurants, and iii) 50+ additional retailers, including Saks Fifth Avenue and Nordstrom. Productivity per sq. ft. at CF Sherway Gardens is among the highest in Canada, driven by a heavily-populated trade area, convenient location, and premium quality retail. The centre draws almost 10.5 million visitors per year, with double-digit growth anticipated upon completion of Nordstrom and Saks. Key Facts Sales of $988 per sq. ft. Food court sales of $2,052 per sq. ft. 200 retail stores Almost 10.5 million visitors per year 1,265,337 sq. ft. GLA 474,156 sq. ft. CRU Anchors: Hudson s Bay, Holt Renfrew, Harry Rosen, Sporting Life, Nordstrom and Saks Fifth Avenue +$500 million investment in 2015 redevelopment, expanding the GLA to 1.4 million sq. ft. Shopper Statistics: Female: 71% Average Age: 42 Average Income $121,888 Length of Stay: 91 min Visits Per Month: 3.6 Buyer Conversion: 39% Average Expenditure: $139 Professionals: 21% Tourists: 29% Shopper Pro ile: CF Sherway Gardens benefits from a very loyal shopper, as the buyer conversion and average expenditure are among the highest in Cadillac Fairview shopping centres. The quality of CF Sherway Gardens retail mix is evident as 71% of guests visit the mall to shop at a specific store, ranking the highest nationally. The demographic that surrounds CF Sherway Gardens is among Canada s wealthiest, with household income well above the national average, and ranks second highest in the Cadillac Fairview portfolio Slater St. Ottawa, ON K1P 5H9 68

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70 Planning by Audience. The Environments The Content 4 W x 6 H Mall Posters 12 W x 16 H Rigiflex Mall Banner (Single-Sided) 20 W x 20 H Digital Spectacular Level 2 2nd Level Food Court TSG-1A This unit is unlit TSG4060W TSG4030W TSG-3A TSG-11A TSG-4A TSG-D1 Level 1 TSG4040W TSG-2A TSG-11A X TSG-6A TSG-7A TSG-8A TSG-10A & B Temporarily Removed TSG-5A Lancaster Rd. Ottawa, ON K1B 5N2 74

71 CF Sherway Gardens > 12 W x 16 H Mall Banner CF Sherway Gardens > 4 W x 6 H Mall Poster Slater St. Ottawa, ON K1P 5H9 76

72 CF Sherway Gardens > 20 W x 20 H Digital Spectacular 77

73 Planning by Audience. The Context CF Toronto Eaton Centre The Context The CF Toronto Eaton Centre is an unrivaled retail destination in the heart of Canada s most populous city, featuring more than 250 shops. CF Toronto Eaton Centre attracts almost 50 million visitors annually and ranks as one of North America s best performing centres. CF Toronto Eaton Centre will be the first Canadian shopping centre to feature both a Nordstrom and a Saks Fifth Avenue. Yearly Visitors 48,268, Slater St. Ottawa, ON K1P 5H9 73

74 Planning by Audience. The Contact Suburban Upscale Diverse Urban Upscale Diverse Urban Young Urban Younger Diverse Toronto CMA 1 74

75 Property Profile: The CF Toronto Eaton Centre is an unrivaled retail destination in the heart of Canada s most populous city, featuring more than 250 shops. CF Toronto Eaton Centre attracts almost 50 million visitors annually and ranks as one of North America s bestperforming centres. CF Toronto Eaton Centre will be the first Canadian shopping centre to feature both a Nordstrom and a Saks Fifth Avenue. Key Facts Sales of $1,488 per sq. ft. Food court sales of $3,250 per sq. ft. 255 retail stores Over 48.8 million visitors annually 1,918,007 sq. ft. GLA sq. ft. CRU Anchors: Hudson s Bay, future Nordstrom and Saks Fifth Avenue Over $500 million investment in redevelopment 1,300 parking stalls Two direct subway connections Over 2 million sq. ft. of office space Shopper Statistics: Female: 67% Average Age: 33 Average Household Income: $92,047 Length of Stay: 73 min Visits Per Month: 6.3 Buyer Conversion: 40% Average Expenditure: $87 Professionals: 15% Tourists: 35% Shopper Profile: CF Toronto Eaton Centre s shoppers are among the most affluent and educated people in Canada. A broad cross-section of Toronto s population shops here, but the shopping centre s location draws a disproportionate number of professionals who work in the city s financial district, elevating the average disposable income and education level. 35% of guests at CF Toronto Eaton Centre are out-of-town visitors or tourists. On average, guests visit the mall nearly six times per month. One third of CF Toronto Eaton Centre s guests do all of their retail shopping exclusively at the mall Slater St. Ottawa, ON K1P 5H9 75

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77 Planning by Audience. The Environments The Content 4 W x 6 H Mall Posters 22 W x 33 H Mall Banner 31 W x 33 H Mall Banner 73 W x 33 H Mall Banner 50 W x 33 H Mall Banner 12 W x 6 H North Concourse Spectaculars North Subway Entrance Wraps Tunnel to Hudson s Bay Level 3 TEC-2001 TEC-2002 TEC-2015 TEC-2005 TEC-2007 TEC-2006 TEC-2016 TEC-2010 TEC-2011 TEC-2012 TEC-2013 TEC-2014 TEC-3001 TEC-3002 TEC-3003 TEC-3004 TEC-3005 TEC-3006 TEC-3007 TEC-3008 TEC-3009 Level 2 TEC2000 TEC-19A TEC-18A TEC-17A TEC-16A TEC-24A Level 1 TEC-15A TEC-14A TEC-13A TEC-12A TEC-28A TEC-25A TEC1000 TEC-27A TEC-26A Lancaster Rd. Ottawa, ON K1B 5N2 77

78 CF Toronto Eaton Centre > Mall Banners CF Toronto Eaton Centre > North Subway Entrance Wrap Slater St. Ottawa, ON K1P 5H9 78

79 CF Toronto Eaton Centre > Mall Banners 79

80 CF Toronto Eaton Centre > Mall Posters CF Toronto Eaton Centre > Displays & Kiosks Slater St. Ottawa, ON K1P 5H9 80

81 Planning by Audience. The Context Woodbine Shopping Centre The Context Woodbine Centre is a regional shopping centre located in Etobicoke and has one of the most unique shopping environments in Ontario. Fantasy Fair, a 58,000 squarefoot indoor amusement park, provides drawing potential from far beyond the trade area. Yearly Visitors 5,813, Slater St. Ottawa, ON K1P 5H9 81

82 Planning by Audience. The Contact Suburban Upscale Diverse Urban Young Urban Younger Diverse Urban Older Toronto CMA 1 82

83 Planning by Audience. The Environments The Content 4 W x 6 H Mall Posters 12 W x 16 H Double-Sided Panomax Mall Banner 12 W x 16 H Double-Sided Rigiflex Mall Banner WBC-8A & B TWC2350A & B TWC237PA & B TWC2300A & B WBC-5A & B WBC-7A & B Upper Level TWC239PA & B TWC2310A & B FANTASY FAIR WBC-6A & B TWC260PA & B TWC238PA & B IMAGINE CINEMAS Lower Level WBC-2A & B WBC-4A & B WBC-1A & B WBC-3A & B Lancaster Rd. Ottawa, ON K1B 5N2 83

84 Woodbine Shopping Centre > Mall Poster Slater St. Ottawa, ON K1P 5H9 84

85 Woodbine Shopping Centre 12 W x 16 H Mall Banner 85

86 Planning by Audience. The Context Yorkville Village The Context Yorkville Village is conveniently located in the heart of Bloor-Yorkville. The bright and beautifully designed shopping centre offers a variety of luxury and contemporary boutiques featuring unique and exclusive brands. Yorkville Village also offers highend amenities and eateries like Whole Foods and the ultra-luxe Equinox fitness club and spa. Yorkville Village Audiences Connect with highly valuable audiences who live, work and shop in the area: Luxury Shoppers: 91% of Toronto s Luxury Shoppers shop in the Yorkville area. The following Environics groups are Luxury Shoppers: Urban Elite, Suburban Upscale Diverse, Urban Upscale Diverse, Urban Young, Urban Younger Diverse. High Earners: 8% of Yorkville Village audiences make more than $270,000 a year. The following Environics groups are High Earners: Urban Elite. Millennials: 30% of shoppers are young urban groups between the ages of The following Environics groups are Millennials: Suburban Upscale Diverse, Urban Upscale Diverse, Urban Young, Urban Younger Diverse. Source: Opticks Numeris RTS, Demostats 2016, Environics Analytics Slater St. Ottawa, ON K1P 5H9 86

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88 Planning by Audience. The Environments The Content 11.5 W x 6.5 H Digital Display Hazelton Av. Street Level Yorkville Av. Avenue Road é Main Entrance Hazelton Av. Concourse Level Yorkville Av. Avenue Road Slater St. Ottawa, ON K1P 5H9 88

89 Yorkviille Village > (11.5 W x 6.5 H) Digital Display Slater St. Ottawa, ON K1P 5H9 89

90 Planning by Audience. The Environments Ontario (Excluding Toronto) The Context Click here for an interactive map of the Ontario Mall Market Hamilton Market 1. 1 Eastgate Square 2. 2 CF LimeRidge Mall Kitchener Market 3. 3 CF Fairview Park Mall Barrie Market 4. 4 RioCan Georgian Mall London Market 5. 5 CF Masonville Place Cornwall Market 6. 6 Cornwall Square Slater St. Ottawa, ON K1P 5H9 90

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92 Planning by Audience. The Context Eastgate Square The Context Eastgate Square is a Neighbourhood shopping centre located in Stoney Creek, within the greater Hamilton area. This is a single level centre with over 100 stores and services including The Bay, Wal-Mart and Fortinos. Yearly Visitors 11,000, Slater St. Ottawa, ON K1P 5H9 92

93 Planning by Audience. The Contact Suburban Elite Exurban Elite Suburban Upscale Exurban Middle Diverse Aged Suburban Older Urban Older Urban Downscale Hamilton CMA

94 Planning by Audience. The Environments The Content 4 W x 6 H Mall Posters EGS-2A & B EGS-1A & B EGS-4A & B EGS-3A & B Lancaster Rd. Ottawa, ON K1B 5N2 94

95 Mall Network. Ontario Market > Eastgate Square Last Revised: November17,201610:59AM 95

96 Planning by Audience. The Context CF Lime Ridge Mall The Context From atop Hamilton s mountain, Lime Ridge dominates the retail scene in Ontario s third largest city. With it s convenient location, accessible from the Lincoln Alexander Parkway, the centre also serves the neighbouring communities of Dundas, Ancaster, Stoney Creek, and Brantford. Lime Ridge boasts a GLA of 814,000 sq. ft. and more than 210 trend-setting retailers, delivering an upscale shopping experience across a trade area of more than 500,000 residents. Recently, Lime Ridge executed a major remerchandising plan for the centre that has brought in many desirable brands such as Sephora, Victoria s Secret and Forever 21. Yearly Visitors 9,622, Slater St. Ottawa, ON K1P 5H9 96

97 Planning by Audience. The Contact Suburban Elite Suburban Younger Suburban Upscale Diverse Exurban Middle Aged Suburban Older Urban Downscale Hamilton CMA 1 97

98 Property Profile: Boasting over 9 million visitors per year, CF Lime Ridge is the shopping destination of choice in Hamilton. Its positioning has succeeded in attracting best-in-class retailers such as Aritzia, Sephora, and Victoria s Secret. The property boasts a higher than average dwell time (86.2 mins vs. 80 mins) and has seen average expenditures increasing 38% from 2012 to 2014, indicating CF Lime Ridge s increasing relevance in the Hamilton market. Key Facts Sales of $608 per sq. ft. Food court sales $1,691 per sq. ft. 155 retail stores 9,367,404 visitors per year 788,274 sq. ft. GLA 379,793 sq. ft. CRU Anchors: Sears, The Bay, Sport Chek, Home Outfitters, Forever 21, Old Navy, H&M 4,309 parking stalls Shopper Statistics: Female: 74% Average Age: 38 Average Income $92,564 Length of Stay: 86 min Visits Per Month: 4.3 Buyer Conversion: 43% Average Expenditure: $89 Professionals: 11% Tourists: 11% Shopper Profile: CF Lime Ridge attracts a wide range of guests, from students to professionals, with its core customer being young, diverse families. One-third of CF Lime Ridge visitors have a household income above $100, % of shoppers live in households with children under the age of 19, and have an average shopper household size of % of CF Lime Ridge visitors consist of parents and children shopping together. The property is gaining ground over competition, with guests doing 60% of their retail shopping at the centre: the highest level in four years Slater St. Ottawa, ON K1P 5H9 98

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100 Planning by Audience. The Environments The Content 4 W x 6 H Mall Posters 9 W x 12 H Double-Sided Mall Banner LRM-6A & B HLM2440A & B LRM-7A & B LRM-4A & B Level 2 HLM2410A & B HLM2450A & B LRM-5A & B HLM2400A & B Level 1 LRM-3A & B LRM-1A & B LRM-2A & B Lancaster Rd. Ottawa, ON K1B 5N2 100

101 CF Lime Ridge Mall > Mall Banners Slater St. Ottawa, ON K1P 5H9 101

102 CF Lime Ridge Mall > Mall Posters 102

103 Planning by Audience. The Context CF Fairview Park Mall The Context Located in the region of Kitchener-Waterloo, one of Ontario s fastest-growing communities, CF Fairview Park is recognized as the tri-city s largest and most popular shopping centre. With sales of $583 per sq. ft., CF Fairview Park is perceived as the fashion leader of the Kitchener-Waterloo region. Situated in an area of exceptionally high growth, the market potential of CF Fairview Park s trade area is expected to grow by 5.6% per year over the next ten years. Yearly Visitors 6,648, Slater St. Ottawa, ON K1P 5H9 103

104 Planning by Audience. The Contact Urban Elite Suburban Elite Suburban Upscale Exurban Middle Diverse Aged Urban Young Suburban Older Urban Older Urban Downscale Kitchener CMA 1 104

105 Property Profile: Located in the region of Kitchener-Waterloo, one of Ontario s fastest-growing communities, CF Fairview Park is recognized as the tri-city s largest and most popular shopping centre. CF Fairview Park is perceived as the fashion leader of the Kitchener- Waterloo region. Situated in an area of exceptionally high growth, the market potential of CF Fairview Park s trade area is expected to grow by 6.5% per year over the next five years. Key Facts Sales of $644 per sq. ft. Food court sales of $1,816 per sq. ft. Over 120 retail stores Shoppers visit mall an average of 6 times per month 746,802 sq. ft. GLA 234,649 sq. ft. CRU Anchors: Sears, Hudson s Bay & Walmart Shopper Statistics: Female: 69% Average Age: 35 Average Income $75,587 Length of Stay: 82 min Visits Per Month: 6.6 Buyer Conversion: 51% Average Expenditure: $80 Professionals: 10% Tourists: 10% Shopper Profile: Average shopper income continues to increase year over year with 41% working in white-collar occupations. CF Fairview Park boasts one the youngest trade areas within the Cadillac Fairview portfolio. 49% of shoppers visit CF Fairview Park to shop at a specific store, which highlights the centre s superior fashion merchandising mix relative to the competition. Furthermore, nearly one-quarter of shoppers travel over 15 minutes to visit CF Fairview Park Slater St. Ottawa, ON K1P 5H9 105

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107 Planning by Audience. The Environments The Content 4 W x 6 H Mall Posters FPM-7A FPM-13A FPM-2A & B FPM-4A & B FPM-3A FPM-5A & B FPM-6A FPM-12A & B FPM-1A FPM-11A FPM-9A & B FPM-10A FPM-8A Lancaster Rd. Ottawa, ON K1B 5N2 107

108 Mall Network. Ontario Market > CF Fairview Park Mall Last Revised: November17,201610:59AM 108

109 Planning by Audience. The Context RioCan Georgian Mall The Context Currently the largest mall in the Barrie area with over 4.2 million annual shoppers, Georgian Mall also enjoys above average dwell times of almost 1.5+ hours. Barrie is one of the fastest growing markets in Ontario with over 160,000 residents. The Barrie CMA includes approximately 349,000 residents with population growth estimated at over 6% annually (over 3x the national average). Barrie is also a midpoint to the Muskokas and some of Ontario s most popular summer and winter destinations. Yearly Visitors 4,211, Slater St. Ottawa, ON K1P 5H9 109

110 Planning by Audience. The Contact Exurban Elite Suburban Younger Exurban Middle Aged Urban Young Suburban Older Urban Older Urban Downscale Barrie CMA 1 110

111 Planning by Audience. The Environments The Content 4 W x 6 H Mall Posters 18 W x 9 H Mall Exteriors BGM-13A Upper Level BGM-15A MOXIE S BGM-16A BGM-14A BGM-7A BGM-5A BGM-6A & B BGM-8A & B BGM-10A & B Lower Level BGM-4A BGM-9A & B BGM-11A BGM-12A & B BGM-3A & B BGM-1A BGM-2A&B Lancaster Rd. Ottawa, ON K1B 5N2 111

112 RioCan Georgian Mall > Mall Exteriors RioCan Georgian Mall > Mall Posters Slater St. Ottawa, ON K1P 5H9 112

113 Planning by Audience. The Context CF Masonville Place The Context Located in the city of London s prosperous north-end, within walking distance of the University of Western Ontario campus Masonville Place is the region s fashion and entertainment destination. Masonville Place has a 12 screen cinema, premium casual restaurant with outdoor dining and a vibrant retail mix of more than 175 stores and services. It boasts today s most desirable brands, such as Apple, Aritzia, Lululemon Athetica and Forever 21. Yearly Visitors 5,605, Slater St. Ottawa, ON K1P 5H9 113

114 Planning by Audience. The Contact Urban Elite Suburban Elite Suburban Younger Suburban Upscale Diverse Urban Young Urban Older Urban Downscale London CMA 1 114

115 Property Profile: Located in the city of London s prosperous north end, within walking distance of the University of Western Ontario campus, CF Masonville is the region s fashion and entertainment destination. CF Masonville has seen total sales per sq. ft. grow by 27% over the past five years, and consistently outperforms the competition by over $376 per sq. ft. London has relatively low retail density, with CF Masonville being the only shopping centre within 100 km that has sales over $500 per sq. ft. With customer satisfaction at a seven-year high, nearly half of CF Masonville s guests do the majority of their shopping at this mall. Key Facts Sales of $938 per sq. ft. Food court sales of $1,975 per sq. ft. Over 140 retail stores 5.3 million visitors per year 682,783 sq. ft. GLA 288,959 sq. ft. CRU Anchors: Hudson s Bay, SilverCity $73 million investment in 2016 redevelopment, resulting in 130,000 sq. ft. of additional CRU space Shopper Statistics: Female: 71% Average Age: 36 Average Income $83,922 Length of Stay: 85 min Visits Per Month: 4.0 Buyer Conversion: 44% Average Expenditure: $106 Professionals: 16% Tourists: 20% Shopper Profile: CF Masonville significantly over-indexes in three lifestyle groups: (1) affluent, middle aged couples, (2) young ethnically diverse families and couples, and (3) students. Students make up over 30% of CF Masonville s customer base and spend, on average, more than their peers across the country. CF Masonville is viewed as a destination shopping centre and is continuing to attract many first-to- market retailers. Nearly 30% of shoppers travel over 20 km to visit the centre, providing retailers with a captive audience Slater St. Ottawa, ON K1P 5H9 115

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117 Planning by Audience. The Environments The Content 4 W x 6 H Mall Posters 9 W x 12 H Double-Sided Mall Banner MVP-6A & B Level 2 MVP-7A & B LMP250A & B MVP-8A & B MVP-1A & B MVP-2A & B Level 1 MVP-3A & B MVP-4A & B MVP-5A & B Lancaster Rd. Ottawa, ON K1B 5N2 117

118 CF Masonville Place > Mall Banners Slater St. Ottawa, ON K1P 5H9 118

119 CF Masonville Place > Mall Posters 119

120 Planning by Audience. The Context Cornwall Square The Context Located in the City of Cornwall, Ontario. Cornwall Square draws from a trade area with a population of almost 100,000. The Centre s strategic location at Pitt and Water Streets in the heart of downtown Cornwall and is close to the scenic waterfront and Highway 401. It is home to some of Canada s best-known retailers. With over 55 stores and services, including a food court, Cornwall Square continues to be a leader in the Neighbourhood and is recognized as Cornwall s busiest shopping destination. Yearly Visitors 3,099, Slater St. Ottawa, ON K1P 5H9 120

121 Planning by Audience. The Contact Suburban Younger Exurban Middle Aged Suburban Older Urban Older Urban Downscale Cornwall CMA 1 121

122 Planning by Audience. The Environments The Content 4 W x 6 H Mall Posters CWS-2A & B Level 2 CWS-1A & B Level Lancaster Rd. Ottawa, ON K1B 5N2 122

123 Mall Network. Ontario Market > Cornwall Square Last Revised: November17,201610:59AM 123

124 Planning by Audience. The Environments The Prairies The Context Click here for an interactive map of the Prairies Mall Market Calgary Market 1. 1 CF Chinook Centre 2. 2 CF Market Mall Saskatoon Market 3. 3 Midtown Plaza Winnipeg Market 4. 4 CF Polo Park Mall Slater St. Ottawa, ON K1P 5H9 124

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126 Planning by Audience. The Context CF Chinook Centre The Context CF Chinook Centre lives up to its reputation as one of Canada s super centres. This 1.2 million sq. ft. shopping centre is surrounded by many of Calgary s most established and prominent neighbourhoods. Its 250 retailers, 17 screen cinema, four full service restaurants and Canada s busiest and highest grossing food court, consistently make CF Chinook Centre one of Cadillac Fairview s highest performing shopping centres. The $277 million expansion and revitalization project, completed in 2010, added over 200,000 sq. ft. of GLA, 71 new retailers and a 1,200 stall underground, heated parking facility. CF Chinook Centre is well positioned to remain a Canadian super centre for years to come. Yearly Visitors 15,046, Slater St. Ottawa, ON K1P 5H9 126

127 Planning by Audience. The Contact Urban Elite Suburban Elite Suburban Younger Suburban Upscale Urban Young Diverse Calgary CMA 127

128 Property Profile: Within a 15-minute drive for nearly half of all Calgarians, CF Chinook Centre has become one of North America s most productive shopping centres. Shoppers enjoy more than 250 stores and restaurants, including 25 unique-to-market retailers such as anthropologie, Tory Burch, Burberry, Tiffany & Co., Williams-Sonoma, Kate Spade, Ted Baker and Tesla. The centre is also home to one of the country s highest producing food courts with consistent sales in excess of $3,300 per sq. ft. CF Chinook Centre welcomed Canada s first Nordstrom in 2014, and in January 2018 it will be home to Western Canada s first Saks Fifth Avenue s store. Key Facts Sales of $1,056 per sq. ft. Food court sales of $3,323 per sq. ft. Over 250 retail stores Visitors per year: 14.7 million 1.3 million sq. ft. GLA 558,000 sq. ft. CRU Anchors: Nordstrom, Hudson s Bay, Cineplex $352 million investment in 2010 redevelopment, resulting in 180,000 sq. ft. of additional CRU space. 5,500 parking stalls (3,000+ indoor) Shopper Statistics: Female: 62% Average Age: 34 Average Income $115,945 Length of Stay: 104 min Visits Per Month: 3.8 Buyer Conversion: 44% Average Expenditure: $127 Shopper Profile: Educated, young trendsetters and chic urbanites make up the majority of CF Chinook Centre traffic with the average expenditure per shop at $127. These shoppers come for the selection of luxury brands and stay for the entertainment experience. CF Chinook Centre enjoys a leading position in a region with an average household income of $115,945. Forty-two percent (42%) of the households in the market have incomes over $100,000, which is nine percent (9%) above the Canadian average. With the top target group of affluent households over-indexing in Calgary at 2 times the Canadian average, the market potential continues to grow Slater St. Ottawa, ON K1P 5H9 128

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130 Planning by Audience. The Environments The Content 9 W x 12 H Single-Sided Mall Banner 12 W x 16 H Single-Sided Mall Banner 18 W x 4 H Bulkhead CCC3350W Level 2 CCC3370W CCC3300W CCC3330W CCC6000A Level Lancaster Rd. Ottawa, ON K1B 5N2 130

131 CF Chinook Centre > Mall Banners Slater St. Ottawa, ON K1P 5H9 131

132 CF Chinook Centre > Bulkhead 132

133 Planning by Audience. The Context CF Market Mall The Context CF Market Mall is north Calgary s premier shopping destination, and ranks as one of the top 15 shopping centres in Canada. CF Market Mall serves as an all-in-one, convenient, family-friendly shopping centre with an appealing mix of retailers, a supervised children s play area, medical and dental services, and a supermarket. Fashionable restaurants and a fast food offering also add to the shopping experience. CF Market Mall is home to best-in-class retailers such as Apple, Sephora, Aritzia, lululemon, and J.Crew, who combine to create a distinctly trendy retail atmosphere. Yearly Visitors 9,070, Slater St. Ottawa, ON K1P 5H9 133

134 Planning by Audience. The Contact Urban Elite Suburban Elite Suburban Younger Suburban Upscale Diverse Calgary CMA 1 134

135 Property Profile: CF Market Mall is one of the top 15 shopping centres in Canada. It serves as an all-in-one convenient, family-friendly shopping centre with an appealing mix of retailers, a supervised children s play area, medical and dental services, and a supermarket. Fashionable restaurants and a fast food offering also add to the shopping experience. CF Market Mall is home to best-in-class retailers such as Apple, Sephora, Aritzia, lululemon, and J.Crew, who combine to create a distinctly trendy retail atmosphere. Key Facts Sales of $896 per sq. ft. Food court sales of $1,973 per sq. ft. Over 200 retail stores 9,070,135 Visitors per visitors year: per 9 year million 971,000 sq. ft. GLA 413,000 sq. ft. CRU Anchors: The Bay, Safeway, Toys R Us 4,218 parking stalls (610 heated) Shopper Statistics: Female: 74% Average Age: 37 Average Income $87,264 Length of Stay: 96 min Visits Per Month: 4.0 Buyer Conversion: 52% Average Expenditure: $103 Shopper Profile: CF Market Mall s success is built upon young, tech-savvy families that earn household incomes well above the national average at $136,418. Typical shoppers are university-educated females in their midthirties who are seeking the convenience of a broad mix of premium stores and services in one nearby location. This diverse offering encourages a high average dwell time of 96 minutes and spend per visit at $ Slater St. Ottawa, ON K1P 5H9 135

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137 Planning by Audience. The Environments The Content 4 W x 6 H Mall Posters CMM-3A & B CMM-5A & B CMM-2A & B CMM-6A & B CMM-10A & B Food Court CMM-9A & B CMM-8A & B CMM-7A & B Lancaster Rd. Ottawa, ON K1B 5N2 137

138 Mall Network. Prairies Market > CF Market Mall Last Revised: November17,201610:59AM 138

139 Planning by Audience. The Context Midtown Plaza The Context Located in Saskatoon, Midtown Plaza has established itself as the largest and most productive mall in Saskatchewan. Serving a trading area of more than 370,000, the centre s dominance has helped to position itself as the home of many one-of-a-kind retailers and has become the venue of choice for retailers looking to launch their operations into Saskatchewan. Yearly Visitors 6,100, Slater St. Ottawa, ON K1P 5H9 139

140 Planning by Audience. The Contact Urban Elite Suburban Elite Suburban Younger Suburban Upscale Diverse Urban Young Suburban Older Urban Downscale Saskatoon CMA 1 140

141 Planning by Audience. The Environments The Content 4 W x 6 H Mall Posters SMP-3A & B SMP-4A & B Upper Level SMP-2A & B Main Level SMP-1A & B Lancaster Rd. Ottawa, ON K1B 5N2 141

142 Mall Network. Prairies Market > Midtown Plaza Last Revised: November17,201610:59AM 142

143 Planning by Audience. The Context CF Polo Park Mall The Context Located just minutes from downtown Winnipeg, this 1.3 million sq. ft. shopping centre is recognized as the only super mall between Toronto and Calgary. Polo Park features over 190 top national and international brand retailers as well as dining and entertainment options that draws shoppers and tourists from across the Province of Manitoba who are looking for the very latest in fashion and lifestyle trends, products and services. Polo Park is well positioned as Manitoba s super centre. Yearly Visitors 10,577, Slater St. Ottawa, ON K1P 5H9 143

144 Planning by Audience. The Contact Urban Elite Suburban Elite Suburban Younger Suburban Upscale Diverse Urban Upscale Diverse Urban Young Suburban Older Winnipeg CMA 1 144

145 Property Profile: Modern and enticing with an upscale feel, CF Polo Park offers an extraordinary shopping in the heart of Winnipeg. With a powerful mix of retail, dining, and entertainment, CF Polo Park attracts fashionforward, affluent, and sophisticated shoppers from Manitoba, the surrounding area, and the USA. A 2014 development introduced key players to CF Polo Park, including anthropologie, H&M, Urban Outfitters, and Disney. CF Polo Park is the only choice in Winnipeg for retailers with a singlestore market strategy: Apple, Aritzia, Harry Rosen, Hollister, Michael Kors, lululemon, ivivva, Club Monaco and Banana Republic, to name a few. Key Facts Sales of $919 per sq. ft. Food court sales of $2,955 per sq. ft. Over 200 retail stores Visitors per year: 10.6 million 1.3 million sq. ft. GLA 378,836 sq. ft. CRU pre-redevelopment 427,608 sq. ft. CRU post-redevelopment Anchors: The Bay, Sears $77 million investment in development 5,600 parking stalls Shopper Statistics: Female: 72% Average Age: 39 Average Income $71,388 Length of Stay: 103 min Visits Per Month: 3.5 Buyer Conversion: 38% Average Expenditure: $103 Shopper Profile: CF Polo Park attracts a wealthier customer, especially from the secondary trade area where the average household income of $95,856 is higher than the national average. These households allocate 5.3% more dollars towards mall-type merchandise than the average Canadian household. CF Polo Park s best customer targets consist of affluent households, suburban middle aged achievers and young urban families. These three groups represent upwards of $1.26 billion in market potential Slater St. Ottawa, ON K1P 5H9 145

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147 Planning by Audience. The Environments The Content 9 W x 12 H Mall Banners (Single Sided) 4 W x 6 H Mall Posters PPM-6A & B Level 2 PPM-7A & B PPM-8A & B PPM-5A & B PPM-1A & B WPP3070W Level 1 WPP3075W WPP3080W PPM-4A & B PPM-2A & B PPM-3A & B Lancaster Rd. Ottawa, ON K1B 5N2 147

148 CF Polo Park Mall > Mall Banners Slater St. Ottawa, ON K1P 5H9 148

149 CF Polo Park Mall > Mall Posters 149

150 Planning by Audience. The Environments British Columbia Market The Context Click here for an interactive map of the British Columbia Mall Market Vancouver Malls 1. 1 CF Pacific Centre 2. 2 CF Richmond Centre Cranbrook Mall 3. 3 Tamarack Centre Slater St. Ottawa, ON K1P 5H9 150

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152 Planning by Audience. The Context CF Pacific Centre The Context With sales exceeding $1,500 per sq. ft., CF Pacific Centre consistently ranks as the top performing shopping centre in Canada. Stretching three city blocks from Pender Street to Robson Street, CF Pacific Centre hosts the only Holt Renfrew in the Vancouver trade area as well as downtown flagship locations for Apple, Michael Kors, Harry Rosen, Microsoft, Disney, and H&M. The recently completed CF Pacific Centre redevelopment project consists of four new floors of office space, a 230,000 sq. ft. Nordstrom flagship store, and 14 new, exciting retailers including Ted Baker, Tumi, Hugo Boss, Kate Spade, and All Saints. Yearly Visitors 18,985, Slater St. Ottawa, ON K1P 5H9 152

153 Planning by Audience. The Contact Urban Elite Suburban Elite Suburban Upscale Diverse Urban Upscale Diverse Urban Young Urban Downscale Vancouver CMA 1 153

154 Property Profile: CF Pacific Centre consistently upholds its title as one North America s top producing malls. Stretching three city blocks from Pender Street to Robson Street, the centre differentiates itself by hosting the only Holt Renfrew in the Vancouver trade area as well as downtown flagship locations for Apple, Michael Kors, Harry Rosen, Microsoft, Disney, and H&M. The recently completed CF Pacific Centre redevelopment project consists of four new floors of office space, a 230,000 sq. ft. Nordstrom flagship store, and 14 new, exciting retailers including Ted Baker, Tumi, Hugo Boss, Kate Spade, and All Saints. Key Facts Sales of $1,518 per sq. ft. Food court sales of $3,358 per sq. ft. Over 120 retail stores Visitors per year: 21.5 million 1.2 million sq. ft. GLA 211,000 sq. ft. CRU Anchors: Holt Renfrew, Nordstrom $353 million investment in redevelopment 2,000 parking stalls (plus indoor access to Sky Train and Canada Line) Shopper Statistics: Female: 64% Average Age: 36 Average Income $89,085 Length of Stay: 68 min Visits Per Month: 5.3 Buyer Conversion: 32% Average Expenditure: $84 Professionals: 16% Tourists: 26% Shopper Profile: Affluent, sophisticated, white-collar shoppers form the majority of the CF Pacific Centre customer base. They are well-educated professionals with household incomes substantially above the national average. Their tastes are cosmopolitan, reflecting Vancouver s global influences and international culture. Over 32% of the centre s trade area has an income of over $100,000, and 33% have the equivalent of a university degree or higher. The centre s best shoppers visit on average 5.3 times per month and contribute to 54% of the total monthly sales Slater St. Ottawa, ON K1P 5H9 154

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156 Planning by Audience. The Environments The Content 4 W x 6 H Mall Poster 9 W x 12 H Panomax Mall Banner 18 W x 4 H Bulkhead VPC-1A Level 2 Level 1 VPC-2A VPC-04A VPC-05A VPC6000 VPC-07A VPC7000 VPC-08A VPC-09A VPC326PW VPC-14A VPC-11A VPC-12A VPC-13A VPC-06A THE BAY AND SKYTRAIN Level 0 VPC-10A Lancaster Rd. Ottawa, ON K1B 5N2 156

157 CF Pacific Centre > Mall Posters Slater St. Ottawa, ON K1P 5H9 157

158 CF Pacific Centre > Bulkheads 158

159 Planning by Audience. The Context CF Richmond Centre The Context With sales in excess of $890 per sq. ft., CF Richmond Centre is one of the largest and highest sales volume shopping centres in Metro Vancouver. Situated at the terminus of the Canada Line and the hub of City Centre Richmond, it is well positioned to capitalize on the explosive condominium and population growth the city is experiencing. Three recently completed redevelopments resulted in the addition of best-in-class retailers such as Apple, Hugo Boss, Michael Kors, Victoria s Secret, lululemon, Top Shop, and H&M as well as the addition of an architecturallystunning dining terrace. Yearly Visitors 12,872, Slater St. Ottawa, ON K1P 5H9 159

160 Planning by Audience. The Contact Urban Elite Suburban Elite Urban Upscale Diverse Urban Younger Diverse Suburban Upscale Diverse Vancouver CMA 1 160

161 Property Profile: CF Richmond Centre is one of the largest and highest sales volume shopping centres in Metro Vancouver. Situated at the terminus of the Canada Line and the hub of City Centre Richmond, it is well positioned to capitalize on the explosive condominium and population growth the city is experiencing. Three recently completed redevelopments resulted in the addition of best-in-class retailers such as Apple, Hugo Boss, Michael Kors, Victoria s Secret, lululemon, Top Shop, and H&M as well as the addition of an architecturally-stunning Dining Terrace. Key Facts Sales of $930 per sq. ft. Food court sales of $1,904 per sq. ft. Over 180 retail stores Visitors per year: 12.6 million 795,598 sq. ft. GLA 356,997 sq. ft. CRU Anchors: The Bay $78 million investment in redevelopment 3,201 parking stalls (plus access to Canada Line) Shopper Statistics: Female: 66% Average Age: 41 Average Income $82,907 Length of Stay: 86 min Visits Per Month: 6.9 Buyer Conversion: 38% Average Expenditure: $89 Professionals: 15% Tourists: 9% Shopper Profile: CF Richmond Centre s customer segmentation is as broad as its retailer mix and includes suburban middle achievers, young urban families, wealthy Asian households, and ethnically-diverse households. The centre s customer base of approximately 13 million annual visitors also includes 9% tourists. It is strongly skewed towards white collar and female shoppers, while rising house prices in the area help contribute to growth in shopper affluence Slater St. Ottawa, ON K1P 5H9 161

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163 Planning by Audience. The Environments The Content 9 W x 12 H Mall Banners (Double Sided) 4 W x 6 H Mall Posters VRC-1A VRC3300A & B VRC-6A VRC3380A & B VRC-9A VRC-8A VRC-10A VRC-2A VRC3350A & B VRC-3A VRC3360A & B VRC-5A Lancaster Rd. Ottawa, ON K1B 5N2 163

164 CF Richmond Centre > Mall Posters Slater St. Ottawa, ON K1P 5H9 164

165 CF Richmond Centre > Mall Banner 165