One Belt, One Road. Discovering the New Silk Road. Chengdu and Shanghai

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1 Study Tour to China One Belt, One Road Discovering the New Silk Road Chengdu and Shanghai June 2016

2 ONE BELT ONE ROAD, DISCOVERING THE NEW SILK ROAD A discovery trip to experience first-hand the latest developments in the world s fastest growing economy while getting in contact with the sociocultural and university environment > One Belt One Road strategy is an initiative promoted by the Chinese Government to enhance trade and relations with Asian, Central Asian and European countries > It involves the development of an unblocked road and rail network as well as a maritime route between China and Europe > The plan involves more than 60 countries, representing a third of the world s total economy

3 ONE BELT ONE ROAD, DISCOVERING THE NEW SILK ROAD > 3 days in Chengdu and 4 days in Shanghai > Chengdu: the capital of Sichuan province (Western China) and the world s fastestgrowing city according to Forbes. The city has in addition a key role in the One Belt One Road Strategy > Shanghai: biggest city in China and main financial centre. It is a multicultural and cosmopolitan city with more than 6 millions of expats > Organized in collaboration with important academic partners > South Western University of Finance and Economics (SWUFE): ESIC s partner in Chengdu and top Chinese university specialised in finance and business > Shanghai International Studies University MBA Centre (SISU MBA). ESIC s academic partner of the first Dual MBA degree in Europe and China

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5 CHENGDU

6 SHANGHAI

7 Why a Study Tour to China? 1 > It offers first-hand international experience in the Chinese business environment > Tour developed within the framework of the New Chinese Silk Road, showing the latest developments of the country and its future trends > Seminars delivered by Chinese and international businesswomen/men 2 > It provides real contact with the Chinese marketplace > Visits to Chinese and international companies operating in China > Visit to Chengdu Hi-Tech Park. Chengdu is leading today the development of the high-tech industry in China > Networking activities with local and international businesswomen/men as well as with ESIC alumni will be organised both at SWUFE and SISU 3

8 Why a Study Tour to China? 4 > Participation in the seventh edition of the conference Living China > Organised annually by ESIC and SISU MBA > Participation of lecturers, Chinese businesswomen/men and alumni from the three institutions > Certificate of attendance to the conference 5 > Participants will receive a diploma issued by ESIC y Cooperation with SWUFE and a certificate of attendance to the conference Living China

9 Agenda > Sunday 26/06 > Departure to Chengdu

10 Agenda > Monday 27/06 > Morning > Arrival into Chengdu early in the morning and check-in > Transfer to SWUFE > Visit to the campus and lunch with SWUFE authorities > Afternoon. > Seminars (tbc) > Introduction to China s economic environment > The One Belt One Road strategy > The role of Chengdu in the New Silk Road > Networking event with SWUFE students > Night > Dinner at Chengdu Downtown and visit to Jinlin street, The first street in the western part of ancient China (*) Seminars and visits to companies are subject to change

11 Agenda > Tuesday 28/06 > Morning. Visit to Giant Panda Breeding Research Base > Lunch: snack > Afternoon > Night > Visit to Tianfu Software Park Business Incubator, high technology project incubator within Chengdu Hi-Tech Zone (CDHT) > Visit to Western Company operating in China (tbc) > Possible options: ABB (Switzerland), ADIsports (Spain), CH&W Design Ltd (UK), Evonik Degussa (Germany), Pure Living (UK), Ubisoft (France) > Dinner at Chengdu s traditional hot pot with Sichuan s Opera performance (*) Seminars and visits to companies are subject to change

12 Agenda > Wednesday 29/06 > Morning > Visit to two companies (tbc) > Chengdu Hatrans YHF Intermodal Logistics Company > Company involved in the Chengdu-Europe express railway (tbd) > Lunch: snack > Afternoon > Transfer to the airport and trip to Shanghai > Dinner: snack at the airport/plane (*) Seminars and visits to companies are subject to change

13 Agenda > Thursday 30/06 > Morning and afternoon. Seminars at SISU (tbc) > Protocol in China > The role of Shanghai in the development of China > The mass consumption market in China > The luxury market in China > Lunch at SISU > Evening/Night > Visit to the Bund and dinner in Pudong with ESIC Alumni based in Shanghai (*) Seminars and visits to companies are subject to change

14 > Friday 01/07 > Morning > Seventh edition of the conference Living China at SISU. > Afternoon > Night > Conference organised annually by ESIC and SISU with the participation of lecturers, Chinese and international businessmen as well as ESIC alumni living in Shanghai > Students and alumni from SISU also participate in the event > It includes lunch with all participants > Visit to company (tbc) Agenda > Free time (dinner available at the hotel) (*) Seminars and visits to companies are subject to change

15 Agenda > Saturday 02/07 > Morning: > Company visit (tbc) > Farewell lunch with ESIC authorities > Free time in the afternoon/evening (*) Seminars and visits to companies are subject to change

16 Agenda > Sunday 03/07. Return > It is expected to leave in the morning so the group can arrive on the same day at night to Spain (*) Seminars and visits to companies are subject to change

17 Relevant aspects > All activities are in English > Accommodation in 4 stars hotels (Western profile) > Small seminars and talks on China will be organised during the transfers > Fees > in double room > in individual room Fees are all inclusive > Possibility to stay in China and travel after the Study Tour > Deadline for registration > April 15 th > Contact: maria.altamira@esic.edu

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