in this issue Nov March 2016

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1 CARPET COUNCIL News Carpet Export Promotion Council Nov March 2016 Volume VII Issue XXI Chairman Shri Kuldeep Raj Wattal Editor-In-Chief Shri Shiv Kumar Gupta (Executive Director cum Secretary) Editor Shri Sanjeev K Sharma Consultant - CEPC Working Office: Niryat Bhawan, 3 rd Floor, Rao Tula Ram Marg, Opp: R.R. Army Hospital, New Delhi , INDIA. Tele: , Fax: cepc.nd@gmail.com Website: Website of Ministry of Textiles: Registered Office: Shree Jee Complex,Shop No T3, Sharma Market, Harola, NOIDA, Distt. Gautam Budh Nagar, (U.P.), INDIA Regional Office: Kaleen Bhawan, 1st Floor, Maryad Pati, Bhadohi (U.P.), , INDIA Tele: Fax: cepcbhadohi@gmail.com Note: Carpet Council News Magazine is an in-house journal of the CEPC. The contents are collated for the benefit of its Members and the views expressed may not necessarily be those of the Council or the Publishing Agency. Material appearing in this Magazine cannot be reproduced by anybody, without the prior permission of the Editor of the Magazine in writing. As far as possible, care has been taken to print the correct information / material in this issue, hence, the editor cannot take the responsibility for any error or omission. Designed & Developed by: Mr. S. K. Sharma Printed at: Artech Media Services Pvt. Ltd. artech.delhi@gmail.com in this issue Nov March CEPC s CSR Activities - CEPC Carpet Weaving Training Proramme 2. Profile of Mrs. Rashmi Verma, IAS, Secretary (Textiles) Govt of India 2 3. Profile of Dr. K. Gopal, IAS, Development Commissioner (Handicrafts), GOI 3 4. Message from the Chairman CEPC Foreward from Executive Director Cum Secretary, CEPC 6 6. Annual Action Plan (Completed) 7 7. Annual Activities - Action Plan for Cabinet approves creation of a Credit Guarantee Fund for MUDRA Loan 9 9. Achievements of the Council April, 2015 to March, CEPC s Efforts Bear Fruits - Centre announces 3% Interest Subsidy Interest Equalisation Scheme wef 1st April, 2015 for 5 years (i) A Brief Report on 31st India Carpet Expo - March 2016, New Delhi 14 (ii) Inauguration of ICE (iii) Round of ICE by the Chief Guest, Guests of Honour 16 (iv) Initiatives on Skill Development & Marketing & Visit of Hon ble MP Bhadohi 17 (v) Our Distinguished Guests at 31st ICE (vi) VVIPs Graced the India Carpet Expo & Visit of MLA Bhadohi 20 (vii) Address to the Media during India Carpet Expo 21 (viii) Glimpses of Buyer s Gallery - 31st ICE (ix) Chairman CEPC s Closing remarks at ICE 24 (x) Scope of India Carpet Expo / Market Position / Next Date of ICE A Report - CEPC Participation in DOMOTEX Hannover in Jan A Report - CEPC Participation in DOMOTEX Asia Chinafloor An Appeal from Chairman, CEPC - Not to use Child Labour - Anywhere A Report on Exhibition cum Sale at Shilpi Haat (Rajeev Gandhi Handicrafts Bhawan) List of CEPC run Carpet Weaving Training Centres in Mega Cluster Revised All Industry DBK Rates wef Launch of T.A.D. Fund under National Manufacturing Policy Govt Notifications Exports - 73 Countries ( , , ) New Textile Policy by April-end & Membership Subscription Ready Reckoner New tuf scheme 68 Carpet 24. Council CEPC s News CSR Activities Magazine - Health Nov. Camps 2015 organised - March 2016 by CEPC 1

2 PROFILE - S (T) Profile of Secretary Textiles Mrs. Rashmi Verma Ministry of Textiles Ms. Rashmi Verma a 1982 batch IAS officer of Bihar cadre has taken over the charge as the new Secretary, Ministry of Textiles from 1st January 2016 Ms. Rashmi who succeeds Dr. Sanjay Kumar Panda, was serving as Special Secretary in Department of Revenue in Ministry of Finance, Government of India since 31st August CEPC warmly welcomes the new Secretary Textiles. Ms. Rashmi Verma with her rich, vast and varied experience at various key positions at Centre and the State as well will come as a boom for further strengthening, boosting and steering Ministry of Textiles said Mr. Kuldeep Raj Wattal, Chairman, CEPC while welcoming and congratulating Ms. Rashmi Verma, the new Secretary in Ministry of Textiles. From to Ms. Verma was the Special Secretary in the Department of Revenue in Ministry of Finance, in Govt of India. From to Ms Verma was the Additional Secretary in Department of Revenue, Ministry of Finance, Govt of India. From to , Ms. Rashmi Verma was the Joint Secretary in Department of Defence Production in Ministry of Defence, in Govt of India in Central Deputation. From to Ms Verma was the Principal Secretary and looking after Bihar State Tourism Development Corpn as Chairperson and Managing Director in the Additional Secretary level in, in her Cadre and from to she was Additional Director in JS Level and looking after Tourism Department in her cadre. Ms. Rashmi Verma, IAS has handled the Admin and General Administration in the PMO as Director from to From to Ms. Rashmi has handled Personnel & General Admin in Cabinet Affairs in the Cabinet Secretariat. Shri Kuldeep Raj Wattal, Chairman, Carpet Export Promotion Council (CEPC) on behalf of the Indian Handmade Carpet, Rugs and Floor Covering Industry welcome Ms. Rashmi Verma, IAS, as new Secretary Textiles in Ministry of Textiles, Govt of India and hope that under her expert guidance and able administrator-ship, exports of Indian Handmade Carpets will increase many-fold and generate more employment opportunities and boost the overall economy of vibrant India. 2 Carpet Council News Magazine Nov March 2016

3 Profile of DC (H) PROFILE - DC (H) Dr. Koothati Gopal, IAS Development Commissioner (Handicrafts) Ministry of Textiles Dr. Koothati Gopal, IAS, a 1992 batch IAS officer of Tamil Nadu cadre has taken over the charge of Development Commissioner (Handicrafts) in the Ministry of Textiles. Dr. Gopal who succeeds Shri Samir Biswas IAS, was handling Public Grievance & Pensions as Joint Secretary in the Ministry of Personnel on Central deputation, Govt of India since CEPC warmly welcomes Dr. Gopal as the new Development Commissioner (Handicrafts). Dr. Koothati Gopal from to served as Chairman (equivalent to Joint Secretary Level) of Tobacco Board, Guntur in the Ministry of Commerce & Industry on Central Deputation. Dr. Gopal also served as Managing Director in the Text Book Corporation Ltd., in his parent cadre in JS Level I Secretary in the Women & Child Welfare Dept in his parent Cadre State from to During the period from to Dr. Gopal was looking after all important assignment of Chennai Metro Water Supply & Sewerage as its Managing Director (JS Level-I) in the Urban Development Municipal Administration and from to in TN Corporation for Development of Women Ltd and in T.N. Medical Services Corporation in the Health & Family Welfare Deptt in his parent Cadre State. From to Dr. Gopal was looking after all important of Finance & Revenue Departments and before that he has handled all important portfolio of Town Panchayat, Chennai, in the Urban Development Municipal Administration Deptt. Dr Gopal from to was responsible for all Important Department in UNICEF at New Delhi on his Cadre Deputation & from to Dr. Gopal was looking after the Disciplinary Proceedings Tribunal in the Personnel & General Admn Vigilance Deptt at his parent cadre State. Shri Kuldeep Raj Wattal, Chairman, Carpet Export Promotion Council (CEPC) on behalf of the Indian Handmade Carpet, Rugs and Floor Covering Industry welcomed Dr. Koothati Gopal, IAS as the new Development Commissioner (Handicrafts) in Ministry of Textiles in Government of India and hope that under his expert guidance, knowledge and able administrator-ship, exports of Indian Handmade Carpets will increase many-fold and generate more funds and employment opportunities. Carpet Council News Magazine Nov March

4 message From the Desk of Chairman Dear Friends & Fellow Exporters, Let me begin by wishing you all Season s Greetings. The year 2015 was one of the most challenging & very successful years for Carpet Export Promotion Council (CEPC) which witnessed heavy turnout of overseas buyers, resulting in tremendous business in both the flagship Expositions of India Carpet Expos during the year I complement all my fellow Exporters for showing good performance amidst dwindling and changing economic scenario. Handmade Carpet exports have again registered consecutive impressive growth of nearly 17% in the last year. I am glad to inform you that the Government has announced amendments in the MEIS. It envisages increase in exports through enhancement of Market coverage to the B & C group Countries. This initiative could improve the industry sentiments and boost the exports of Handmade Carpet items to these groups of countries. We are happy that our consistent efforts highlighting the disadvantages of the exporters and continued follow up with the Ministry have yielded, as in the original policy issued in April 2015 there was no incentive for exports of such items for Africa and Latin American countries falling under the B & C group of Countries. In 2015, we had full support of the Government and export incentive measures announced included expanding interest subvention as well as increasing the corpus on the Market Access Initiative (MAI), Market Development Assistance (MDA). Additional plan allocations for MAI / MDA will help in export marketing with formation of an Export Development Fund with sizable corpus for aggressive marketing. We thank the Govt value the continued support offered to carpet sector. Like previous years, the Indian carpet and floor covering industry had an impressive presence in DOMOTEX 2016 through Carpet Export Promotion Council. In 2015 DOMOTEX Hannover, India was their partner country. There was a noticeable change in composition of the Indian contingent in the context that the exhibitors participated under the lead organisation i.e. Carpet Export Promotion Council (CEPC) sponsored by Govt. of India. CEPC made its best efforts in putting up an impressive show to highlight Indian handmade carpets, Rugs, Druggets and other Floor Coverings. CEPC played a very proactive role in facilitating business deals for its member-exhibitors and also liaison with the fair authorities for better infrastructural facilities for their stalls. Likewise, this year the India Carpet Expo 2016 has a record number of participants, i.e 266 as against 283 in the previous year and is spread over 4 Carpet Council News Magazine Nov March 2016

5 message to sq. mtr. area. Also a huge number of 412 buyers have confirmed their presence to this Expo. India Carpet Expo over the years has become very popular amongst the carpet importing countries mainly Argentina, Australia, Austria, Bahrain, Belgium, Brazil, Bulgaria, Canada, Chile, China, Colombia, Czech Republic, Denmark, Egypt, Finland, France, Germany, Greece, Ghana, Iran, Israel, Italy, Japan, Jordan, Kazakhstan, Kuwait, Lebanon, Luxembourg, Malaysia, Mauritius, Mexico, Nepal, Netherlands, New Zealand, Nigeria, Palestine, Poland, Portugal, Romania, Russia, Saudi Arabia, Serbia, Singapore, Slovakia, South Africa, South Korea, Spain, Sweden, Switzerland, Thailand, Turkey, U.A.E., U.K., U.S.A., Ukraine. Friends, I would like to inform you that the Finance Minister held pre-budget consultations with the industry captions at New Delhi. During the meeting various important issues were discussed including the reconsideration of inverted dusty structure to give a boost to Make in India, exemption of Service tax from exports, creation of Export Development Fund (EDF), exemption of Terminal Excise Duty (TED) on purchase of Capital Goods, provision of fiscal incentive to MSMEs for the motivation of aggressive export marketing and restoring benefits under SHIS to Status holder exporters. Besides issues like non-residents to be kept out of the ambit of section 206AA and Merchant exporters to be given Interest Equalization Benefits were also discussed. New Duty Drawback Rates announced meet Exporter s Expectations. Members can see the item wise rates in the Duty Drawback Section in this issue. Union Government s decision of CCEA to launch an Amended TUFS scheme is a welcome step in the right direction. Concerned over the decline in exports, the Government announced a 3% interest subsidy scheme for exporters to make the labour - intensive exports sector globally competitive, which is a reprive to the exporter community and Council welcome the government move. On behalf of Committee Of Administration of CEPC, I assure all of you that The Carpet Council will take up all the pending issues of the industry to increase participation in all the important events meant specifically for our sector. To explore participation in various expos / exhibitions in new markets such as Latin American Countries, South East Asian Countries, South Africa, China and Russia. We do have many export promotion activities in the coming months to increase our exports. (See the Annual Plan for inside this ussue). I look forward to interacting with you through my messages here and through interactions at various meetings, seminars and workshops that we organize. Needless to add that without your active participation, feedback and constructive criticism, we will not be that much effective. As we move into the new year with the new Secretary (Textiles) and the new Development Commissioner (Handicrafts) taking responsibility for the further growth of the industry in general and the Council in particular. I shall work with all my possible enthusiasm and dedication and assure you that 2016 would come up as an exciting year and I look forward to working with you all towards meeting challenges being faced by our sector. With Kind Regards, (Kuldeep Raj Wattal) Chairman Carpet Council News Magazine Nov March

6 foreward The World economy appears to be getting back on its feet as risks from advanced economics has eased, with European Union reporting modest growth. Growth in the developing world will remain solid, albeit slower, as developing countries grapple with home-grown challenges brought on by capacity constraint in most of the middle income countries. Global trade, after contracting for several months is expanding once again. We expect to continue to register double digit growth momentums in exports, especially during cut throat competition being faced by the sector from other developing competitors economies and stressed upon the need for exploring the need for exposing manufacturer exporters to the newer facilities and CSR activities being provided by Carpet Council. The Indian Handmade Carpet Sector is represented by the small scale and cottage based sector, yet important from the point of low capital investment, high ratio of value addition and potential for export growth. The handmade carpet sector is highly labour intensive {as confirmed by the EXIM Policy} and fragmented, spread all over the interiors of the country in various cities, town, villages and clusters. The Indian Handmade carpet sector is very vibrant and has considerable potential to continue double digit growth. Despite with the emergence of multiple policy challenge due to intensification of global and domestic economic problems, the Indian Handmade carpet industry have given India a place of pride in the world markets with magnificent share of world exports. In the changing world scenario, handmade carpets, rugs, floor coverings and other allied products exported to various countries are becoming a part of lifestyle products in the international market arena. As a catalyst, Carpet Export Promotion Council is an important foreign exchange earner for our country, and thus very important for our economy in providing gainful employment to over millions of artisans / weavers in rural areas within their own homes, including women folklore. The current world trade of handmade floor coverings is increasing year by year and so is the export of Indian handmade carpets. India enjoys No 1 status in the world carpet market in terms of value and volume as well. Look forward to your valuable inputs. Kind regards, (SHIV KUMAR GUPTA) Executive Director cum Secretary 6 Carpet Council News Magazine Nov March 2016

7 CARPET EXPORT PROMOTION COUNCIL ANNUAL ACTION PLAN (ACTIVITIES) Sl.No. Activity Country Date Completed Events Hong Kong International Textiles & Furnishing Fair Middle East Covering in Dubai (UAE) Qinghai International Carpet Exhibition {Hong Kong } April 2015 {Dubai } May 2015 Xining {China} June HGH India, 2015 Mumbai Mumbai {India} July Australia International Furniture Fair in Melbourne Melbourne {Australia July Home Furnishing Expo 2015 Shenzhen(China) August Decorex 2015 in Johannesburg (South Africa) Johannesburg Africa} {South August Autumn Fair International in Birmingham (U.K.) 30th Edition of India Carpet Expo 2015 Birmingham {U.K.} Sept 2015 Varanasi {Uttar Pradesh} 11-14, October India Trend Fair 2015 Tokyo {Japan} October DOMOTEX Intl Trade Fair Hannover {Germany} January st Edition of India Carpet Expo NSIC Ground, Okhla Industrial Estate, New Delhi , INDIA March DOMOTEX Asia China floor 2016 Shanghai {China} March 2016 Carpet Council News Magazine Nov March

8 CARPET EXPORT PROMOTION COUNCIL Annual Activity - Action Plan for Approved Activities under MAI Scheme for Sl.No. Activity Country Date 1. India Carpet Expo Varanasi, U.P. India October India Carpet Expo New Delhi, India March Domotex Intl. Trade Fair Hannover (Germany) January Domotex Asia Chinafloor Shanghai (China) March 2017 Proposed Activities under MSS Scheme of DC(H) for Sl.No. Activity Country Date 1. Hong Kong Intl. Home Textile & Furnishing Fair Hong Kong April Middle East Covering Dubai (UAE) May HOMETEX & FLOOREX Toronto (Canada) 7-9 June HGH India Mumbai 1-3 July Home Furnishing Expo Shenzhen (China) 7-9 August Made in India Show New York (USA) August /Sept Spring Fair International Expo Birmingham (U.K.) 5-9 February 2017 Proposed MDA Activities for Sl.No. Activity Country Date 1. The 2016 China (Qinghai) International Carpet Exhibition Xining (China) 2-6 June Australian Intl. Furniture Fair Melbourne (U.K.) July 2016 NOTE: For more details, please contact CEPC , 67 8 Carpet Council News Magazine Nov March 2016

9 MUDRA loans Cabinet approves creation of a Credit Guarantee Fund for MUDRA loans A boost to refinance operations The Union Cabinet, chaired by the Prime Minister Shri Narendra Modi has given its approval for the creation of a Credit Guarantee Fund for Micro Units Development Refinance Agency (MUDRA) loans and to convert MUDRA Ltd. into MUDRA Small Industries Development Bank of India (SIDBI) Bank as a wholly owned subsidiary of SIDBI. The Fund is expected to guarantee more than Rs 1,00,000 crore worth of loans to micro and small units in the first instance. The salient features of the scheme are as follows: (i) Establishment of Credit Guarantee Fund for MUDRA Units(CGFMU) for guaranteeing loans sanctioned under Pradhan Mantri Mudra Yojana with effect from 8th April, 2015 with the objective to reduce the credit risk to Banks / NBFCs / MFIs / other financial intermediaries, who are Member Lending Institutions (MLIs). (ii) The National Credit Guarantee Trustee Company Ltd. (NCGTC Ltd.), a wholly-owned company of Government of India, constituted under the Companies Act, 1956 (2013) to manage and operate various credit guarantee funds, shall be the Trustee of the Fund. (iii) The guarantee would be provided on portfolio basis to a maximum extent of 50% of Amount in Default in the portfolio. The MUDRA (SIDBI) Bank will undertake refinance operations and provide support services with focus on portal management; data analysis etc. apart from any other activity entrusted/ advised by Government of India. Background: MUDRA Bank and a Credit Guarantee Fund was proposed to be set up with a refinance corpus of `20,000 crore and a corpus of `3,000 crore respectively as per the Budget Speech for As a precursor to the launch of the Pradhan Mantri MUDRA Yojana (PMMY) in April, 2015, MUDRA Ltd. was set up as a corporate subsidiary of SIDBI in March, The RBI has allocated `20,000 crore and the first tranche of Rs 5000 crore has been received by MUDRA as refinance. IMPORTANT Update your Company s Details Please let us have your changed / updated contact information i.e. Current Mobile Numbers, current ids to Help Your Own Council to Remain in touch with You, which is for You. Please fill up the following details and forward it to us at cepc.nd@gmail.com, for your own benefits: 1.Name of the Company / Firm... 2.Complete Office Address:... 3.City... PIN Code No Telephone with STD Code / Mobile Number (s)... Fax No Registered IDs... 6.Name of the Proprietor (s) / Director (s)... 7.Name of Contact Person... Designation... Carpet Council News Magazine Nov March

10 achievements Achievements of the Council April, 2015 to March, 2016 E E E E E E E E Opened Handmade Carpet Weaving Training Centres batches and trained 1956 persons under Mega Cluster Scheme; Revivalation of Interest Equalisation 3% (earlier known as Interest Subvention Scheme) for five years w.e.f. 1st April, 2015; Continuation of 5% announced by the Govt for five years from 2015 to 2020; Maintenance of All Industry DBK rates on Carpets & other Floor Coverings for the year effective from 23rd November 2015 with increased value cap; To assist the Custom officials by deputing the Members of Committee of Administration of CEPC to different custom ports in India for ascertaining the exact composition and actual value of the carpets; Adoption voting through web-based Electronic System in the Council s Elections; The Cabinet has approved amendments to the Child Labour (prohibition and Regulations), through Amendment Bill 2012 prohibiting the employment of adolescents (14 to 18 years of age) in hazardious occupations and processes for which stricter punishment to employers for violation of act has been proposed; Growth of Handmade Carpets are 15 to 17% through out the year; 1. Kaleen Labels Issued 2,62, International Events Domestic Events 6 IMPORTANT EVENTS ORGANIZED: E E E E E E Visited USA in March 2015 under the leadership of DC (Handicrafts) against inclusion of Indian Carpets in the Executive Order (EO) notified by the US Dept of Labour; Organized participation in Hong Kong International Textiles & Furnishing Fair, April, 2015 with 10 member-exporters. Organized participation in Middle East Covering in Dubai (UAE) with 16 member-exporters. Organized 2 days Seminar on Development and Promotion of Handmade Carpets of Jammu & Kashmir on 13th & 14th June, 2015 at Srinagar. Organized participation in China (Qinghai) International Carpet Exhibition, June, 2015 with 41 member-exporters. Organized participation in HGH India, 2015 at Mumbai from July, 2015 with 10 participants. 10 Carpet Council News Magazine Nov March 2016

11 E E E E E E E E E E E E E achievements Organized participation in Australian Intl. Furniture Fair July, 2015, at Melbourne (Australia) with 11 member-exporters. Organized participation in Decorex, August, 2015 with 10 member-exporters. Organized participation in Home Furnishing Expo, 7-9 August, 2015 at Shenzhen, China with 15 member-exporters. Organized participation in Autumn Fair International, 6-9 September, 2015 in Birmingham, U.K., with 10 member-exporters. Organized 30th India Carpet Expo from October, 2015 at Varanasi where 303 member-exporters participated and displayed their merchandise. 360 overseas carpet buyers and 290 buying agents were visited the Expo. The Expo was inaugurated by Dr. S.K. Panda, IAS, Secretary (Textiles) in the august presence of J.K. Dadoo, IAS, Addl. Secretary & Financial Adviser, Ministry of Commerce & Textiles, Mr. Alok Kumar, IAS, Development Commissioner (Handlooms & Handicrafts) and other dignitaries. Visited USA in October 2015 under the leadership of Secretary (Textiles) for promotion of Indian Handmade Carpets and Rugs and resolving the issue of GSP; Organized participation in India Trend Fair October, 2015 in Tokyo (Japan). Organized Exhibition-cum-Sale from 1-15 November, 2015 in Shilpi Haat, Rajiv Gandhi Handicrafts Bhawan, New Delhi under the aegis of Development Commissioner (Handicrafts), Ministry of Textiles where 20 small manufacturers displayed their merchandise for sale. Organised two Health Camps in Bhadohi-Mirzapur-Varanasi Carpet producing areas in the month of November and December 2015, for the welfare of villagers in general and for carpet weavers, artisans and their families in partiular; Organized national level participation in Domotex International Trade Fair, January, 2016 where 175 participants displayed their merchandise under CEPC s banner. Dr. K. Gopal, DC(Handicrafts) inaugurated the India Pavilion on 16th January, Organized 31st India Carpet Expo from March 2016 at New Delhi where 266 member-exporters participated and displayed their merchandise. 412 overseas carpet buyers and around 250 buying agents were visited the Expo. The Expo was inaugurated by Shri Santosh Kumar Gangwar, Union Minister of State for Textiles (Independent Charge), Ministry of Textiles in the august presence of Ms. Rashmi Verma, IAS, Secretary to the Govt of India, Ministry of Textiles, Dr. K. Gopal, IAS, Development Commissioner (Handlooms & Handicrafts) and other dignitaries. Organisation of display & Sale of Handmade carpets and other Floor Coverings made by the newly trained artisans in the CEPC run Training Centres at Dilli Haat from 1-15 March 2016; Organized participation in DOMOTEX Asia Chinafloor Exhibition from March 2016 at Shanghai, China with 37 member exporter exhibitors. Carpet Council News Magazine Nov March

12 cepc s efforts bear fruits Centre announces 3% interest subsidy scheme to boost exports Concerned over the decline in exports the government announced a 3% interest subsidy scheme for exporters to make the labour-intensive exports sector globally competitive. Concerned over the decline in exports for the11th consecutive month, the government on Wednesday announced a 3% interest subsidy scheme for exporters to make the labour-intensive exports sector globally competitive. The CCEA has given its approval for the Interest Equalisation Scheme (earlier called the Interest Subvention Scheme) on Pre and Post Shipment Rupee Export Credit with effect from April 1, 2015 for five years, an official statement said. The scheme will have an annual financial implication of up to Rs 2,700 crore. The rate of interest equalisation would be 3%, which would be evaluated after three years. The scheme would be available to all exports of micro, small and medium enterprises (MSME), and 416 tariff lines, but not to merchant exporters. Under the scheme, exporters get loans at affordable rates, which help them ship more goods to foreign markets. An earlier interest subsidy scheme for exporters had ended on March 31, Giving details of the scheme, power minister Piyush Goyal said a 52% decline in petroleum products exports to $18.78 billion in April- October attributable to the fall in prices of crude oil was the main culprit behind the shrinking of the country s exports over the last one year. Excluding this decline in the value of exports of petroleum products, India would have done better than many other major economies as far as shipments of merchandise are concerned, the minister said. India s exports remained in the negative territory for the 11th month in a row in October, registering a dip of 17.53% to $21.35 billion due to a demand slowdown, although trade deficit showed some improvement due to higher import contraction. As exports contracted continuously, the commerce ministry on October 30 raised support to outbound shipments of more products including textile, telecom and electronic items under the Merchandise Exports from India Scheme (MEIS), in a desperate bid to arrest the slide. The ministry s move to partially tweak the MEIS by providing more incentives to exporters came after the finance ministry had agreed to raise the allocation for the scheme to `21,000 crore for the current fiscal, from `18,000 crore announced earlier. Under the MEIS, the government provides exporters duty credit scrip at 2%, 3% and 5% of their export turnover, depending upon the product and the country, as envisaged in the foreign trade policy Carpet Council News Magazine Nov March 2016

13 Interest Equalisation Scheme Interest Equalisation Scheme on Pre & Post Shipment Rupee Export Credit with effect from 1st April, 2015 for five years The Cabinet Committee on Economic Affairs, chaired by the Prime Minister Shri Narendra Modi, has given its approval for Interest Equalisation Scheme (earlier called Interest Subvention Scheme) on Pre & Post Shipment Rupee Export Credit with effect from 1st April, 2015 for five years. The scheme will be evaluated after three years. The following are the features of the Interest Equalisation Scheme: (i) (ii) The rate of interest equalisation would be 3 percent. The scheme would be available to all exports of MSME and 416 tariff lines. Scheme would not be available to merchant exporters. The duration of the scheme would be five years with effect from (iii) The scheme would be funded from the funds available with Department of Commerce under non-plan during and the restructured scheme would be funded from plan side from onwards, (iv) Ministry of Commerce & Industry may place funds in advance with RBI for requirement of one month and reimbursement can be made on a monthly basis through a revolving fund system, (v) On completion of three years of operation of the scheme, Department of Commerce may initiate a study on impact of the scheme on export promotion and its further continuation. The study may be done through one of the IIMs. The operational instructions of the scheme would be issued by RBI. Financial implication of the proposed scheme is estimated to be in the range of Rs crore to Rs crore per year. However, the actual financial implication would depend on the level of exports and the claims filed by the exporters with the banks. Funds to the tune of Rs crore under Non-plan Head of account are available under Demand of Grants for , which would be made available to RBI during The scheme will help the identified export sectors to be internationally competitive and achieve higher level of export performance. The scheme covers mostly labour intensive and employment generating sectors like processed agriculture/food items, handicrafts, handmade carpet (including silk), handloom products, coir and coir manufactures, jute raw and yarn and other jute manufactures, readymade garments and made ups covered under Chapter 61-63, fabrics of all types, toys, sports goods, paper and stationary, Cosmetics and Toiletries, Leather Goods and footwear, Ceramics and Allied Products, Glass and Glassware, Medical and Scientific Instruments, Optical Frames, Lenses, Sunglasses Etc., Auto Components/Parts, Bicycle & Parts, Articles of Iron or Steel (Notified lines), Misc. Articles of base metals (Notified lines), Industrial Machinery, Electrical and Engineering items, 1C Engine, Machine tools, Parts (Notified lines), Electrical Machinery and Equipment (Notified lines), Telecom Instruments (Notified lines) and all items manufactured by SMEs other than those covered above. The tariff lines are given below: S. Sector Coverage No of No. HS lines 1 Process agriculture/ All lines 22 Food items 2 Handicraft All lines 37 3 Carpet (Excl. Silk) All lines 5 Handmade Carpet Council News Magazine Nov March

14 Report-ICE 2016 A report on 31st India Carpet Expo held at New Delhi {Lighting of ceremonial lamp of 31st India Carpet Expo by Dr. K. Gopal, IAS, DC (H) togetherwith Shri Kuldeep Raj Wattal on 11th March 2016 at New Delhi in the august presence of Shri Santosh Kumar Gangwar, Hon ble Union Minister for Textiles (I/c) and Smt. Rashmi Verma, IAS, Secretary (Textiles} Inauguration of the Expo The 31st Edition of India Carpet Expo 2016 was organized by the Carpet Export Promotion Council, under the aegis of Government of India and was inaugurated by Shri Santosh Kumar Gangwar, the Hon ble Union Minister of Textiles (I/C), on 11th March 2016 at New Delhi on a successful note in the august presence of Shri Virender Singh, Hon ble Member of Parliament from Bhadohi Constituency, U.P., Ms. Rashmi Verma, IAS, Secretary Ministry of Textiles, Dr. K. Gopal, IAS, Development Commissioner (Handicrafts), Ministry of Textiles who were the Guests of Honour in the presence of Shri Kuldeep Raj Wattal, Chairman, CEPC, Shri Mukesh Kumar Gomber, 1st Vice Chairman, CEPC, Shri Abdul Rub, 2nd Vice Chairman, CEPC, Shri Siddh Nath Singh, Immediate Past Chairman, CEPC, Members of Committee of Administration, CEPC together with Shri Shiv Kumar Gupta, Executive Director-cum Secretary, C.E.P.C. and other distinguished Guests and Senior Govt. Officials from Central and State Governments. 14 Carpet Council News Magazine Nov March 2016

15 Report-ICE 2016 (The Chief Guest Minister of State for Textiles, the Secretary (Textiles), the DC (H) togetherwith Chairman CEPC and other Members are on round of the Expo and discussing about the carpet exports with an Exhibitor participant s stall in the 31st India Carpet Expo) India is the world leader in the exports of Handmade Carpets and other floor coverings both in terms of value and volume and has retained this position for the last few years against all odds. The India Carpet Expo over the years has established itself as a great sourcing platform for the carpet buyers from all over the world. The prime motive of this Council s holding the Carpet Expo at New Delhi was to provide an opportunity for small and medium exporters from all over the country especially from Varanasi, Bhadohi, Mirzapur belt to showcase their products and the latest innovations to overseas buyers under one roof. The 31st Edition of India Carpet Expo 2016 enabled retailers, distributors and institutional buyers from around 58 countries, its cities and towns across the Globe, to compare products, prices and deliveries instantly and making their sourcing efficient, competitive and cost effective. Inaugurating the India Carpet Expo, Chief Guest Shri Santosh Kumar Gangwar, the Hon ble Union Minister of Textiles (I/C), Ministry of Textiles, together with Guests of Honour in the presence of other distinguished guests said that from a modest beginning three decades ago, India Carpet Expo has evolved into a truly large, comprehensive and trend setting platform for International product buyers and sellers from all parts of the globe. He felt that the India Carpet Expo will truly define the future trends in and around the world. He further added that I am delighted to say that Indian Handmade Carpet Industry despite a week International Market situation is maintaining its No. 1 Status in the International market and is 17% per annuum. We assure our support to the carpet industry for their efforts for the betterment of small Manufacturers and artisans. Indian Handmade Carpet Sector is very important segment of our economy as it is almost 100% Export Oriented, earning valuable foreign exchange to the tune of USD million during the fiscal year It also provides employment to Carpet Council News Magazine Nov March

16 Report-ICE 2016 {The Hon ble Union Minister of State for Textiles (I/c), Secretary (Textiles), DC (H), Direcotr (Handicrafts) appreciating the quality of the products displayed at an exhibitor stall during the round of the fair) around 2 million rural artisans including women folklore in their own home. It is an ideal platform for visiting International carpet buyers and Buying Houses from India to meet and establish long term business relations. CEPC provides platforms to the exhibitors where they can show are their creations under one roof. The encouraging participation of exhibitors and overwhelming response of visiting overseas buyers in the fair, from all over the world has established the fact that ICE is one of the most successful events organized in the Asian continent. The benefit of course will go first to the participating exhibitors as well as to the visiting overseas buyers and also as a whole to the cottage based Handmade Carpet Sector. Specially designed to connect Indian and international brands and manufacturers with the Indian market, India Carpet Expo grew by almost 100% over previous years. Since inception three decades ago, just over 30 editions, this trade show has grown almost 100 times in area, two hundred times in terms of number of exhibitors and fifty and half times in terms of visitors- all indicating its growing popularity and impact on business of exhibitors and visitors. Over 90% exhibitors and visitors repeated their participation for the third consecutive time. Visitors and exhibitors alike endorsed India Carpet Expo 2016 as a highly professional, business-like trade show which helps them conduct business in the right atmosphere. Most visitors felt that India Carpet Expo has made sourcing of hand knotted; hand tufted home décor, house ware floor covering and convenient for them. The Indian Handmade Carpet Industry with active support of Ministry of Textiles has not only been able to achieve the targets fixed by the Govt. but also surpassed it. 16 Carpet Council News Magazine Nov March 2016

17 Report-ICE 2016 {The Chief Guest, Guests of Honour togetherwith Chairman, 2nd Vice Chairman, CEPC and Members of COA CEPC are on round of the Expo} Initiatives on Skill Development and Marketing and Visit of Hon ble Member of Parliament, Bhadohi in the 31st ICE: Indian Handmade Carpet Industry is concentrating strongly on Skill Development and has undertaking big Marketing initiatives. Carpet Industry has initiated and opened 120 Carpet Weaving Training Centres till date in Jayapur, Bhadohi & Mirzapur, imparting training to around 1956 artisans especially women, and is an ongoing process. Handmade Carpet Industry undertakes various domestic and international marketing initiatives for helping small and medium manufacturers / exporters for showcasing their products to the overseas buyers: Carpet Export Promotion Council is confident that this Expo shall generate a business of around ` Crores during the fair days and shall become a base for future business as well. {Shri Virender Singh, Hon ble Member of Parliament, Bhadohi togetherwith the Union Miniser for Textiles, Secretary (Textiles), Director (Handicrafts), Chairman CEPC & other Members of COA, CEPC posed before the lensmen before ths start of address to the Media} Carpet Council News Magazine Nov March

18 Report-ICE Our Distinguished Guests at ICE 18 Carpet Council News Magazine Nov March 2016

19 Our Distinguished Guests at ICE - Report-ICE 2016 Carpet Council News Magazine Nov March

20 Report-ICE 2016 VVIPs Graced the India Carpet Expo 1. Shri Santosh Kumar Gangwar, Hon ble Union Minister for Textiles, Govt of India; 2. Dr. Farooq Abdullah, Former Chief Minister of J&K; 3. Shri Virender Singh, Hon ble Member of Parliament, Bhadohi Distt, UP; 4. Shri Tariq Hameed Karra, Hon ble MP (LS) & former Minister J&K; 5. Shri Zahid Jamal Beg, Hon ble MLA, Bhadohi; 6. Ms. Rita Teaotia, IAS, Secretary, Ministry of Commerce, GOI; 7. Ms. Rashmi Verma, IAS, Secretary, Ministry of Textiles, GOI 8. Shri J.K. Dadoo, IAS, Additional Secretary & Financial Advisor, Ministry of Commerce & Textiles, Govt of India; 9. Ms. Pushpa Subrahmanyam, IAS, Additional Secretary, Ministry of Textiles, GOI; 10. Shri R. Subrahmanyam, IAS, Additional Secretary, Ministry of HRD, GOI; 11. Shri Ravi Capoor, IAS, Joint Secretary, Ministry of Commerce, GOI; 12. Dr. K. Gopal, IAS, Development Commissioner (Handicrafts), Ministry of Textiles, Government of India; 13. Shri S.K.Jha, Senior Director (Handicrafts), O/o the Development Commissioner (Handicrafts), Ministry of Textiles, GOI; 14. Shri Anwar Ali, Joint Commissioner, Directorate General of Export Promotion, Deptt of Revenue, Ministry of Finance, GOI; 15. Dr. Sanjay Kumar Panda, IAS (Retd), Former Secretary, Ministry of Textiles, Govt of India; The Hon ble MP from Bhadohi constituency in his press briefing informed about the excellence of the Indian Handmade Carpet Industry particularly the Bhadohi- Mirzapur area and the contribution to the Indian Economy. Shri Singh was happy with the progress of Training Centres run by the Council in Bhadohi-Mirzapur- Varanasi carpet belt under Mega Cluster Scheme and was hopeful that the training centre will help in providing skilled artisans to the industry. Shri Singh assured his {Shri Viender Singh JI addressing to the Media in the presence of the Hon ble Union Minister for Textiles, Secretary (T) & Chairman, CEPC} full cooperation and support to take up the issues of the Carpet Industry especially infrastructural shortcomings of the area. Former Chief Minister of Jammu and Kashmir Dr. Farooq Abdullah who had also spared some time from his busy schedule and his presence in this Expo has not only enhanced the image of the show, but also boosted the morale of millions of artisans employed by the small, medium and large handmade carpet exporters, who showcased their products in this Expo. Dr Farooq Abdullah congratulated the organizers for organizing such a big event in a professional manner of international standard. He also congratulate the Participants, Overseas Buyers and Buyer s Representatives and concluded with the hope that Indian Handmade Carpet Industry will flourish in future which ultimately increased the export business for the Country as a whole and help in generating employment opportunities of the weaker section of the society in rural India. Visit of MLA, Bhadohi: Shri Zahid Jamal Beg also visited India Carpet Expo and saw the arrangement and facilities available at fair ground. He met the participating exhibitors and appreciated the new developments created by the Indian Carpet Manufacturers. He also met the overseas buyers and appreciated Carpet Export Promotion Council providing such a great infrastructure to the manufacturers from Varanasi-Bhadohi-Mirzapur belt for promoting Indian Carpets and helping the artisans and weavers of this area. 20 Carpet Council News Magazine Nov March 2016

21 Address to the Media during Expo Report-ICE 2016 {Shri Kuldeep Raj Wattal, Chairman, CEPC addressing the Media & Electronic press in the august presence of the Hon ble Union Minister for Textiles, Secretary (Textiles) and Development Commissioner (Handicrafts), Ministry of Textiles during the 31st ICE at New Delhi} Some of the leading and reputed buyers from US, U.K., Brazil South Africa, & other European Countries who visited the fair very much impressed with the display of various Handmade Carpets and other floor coverings and arrangements made by the organizers. In his welcome address at the inauguration, Shri Kuldeep Raj Wattal, Chairman, CEPC informed that India Carpet Expo is part of the strategy of the Council to promote and expand each segment of Indian Handmade Carpets, Rugs and other Floor Coverings. Ms. Rita Teaotia, IAS, Secretary to the Government Of India, Ministry of Commerce, Smt. Rashmi Verma, IAS, Secretary, Textiles, Shri J.K. Dadoo, IAS, Additional Secretary & Financial Advisor, Ministry of Commerce & Textiles were impressed with the display of vide range of Indian Handmade Carpets from the higher quality to modern designer quality and appreciated the adaptability of the sector in changing from traditional to modern designs, according to the need and requirement of the end users and other consumers. Carpet Council News Magazine Nov March

22 Buyer s gallery Glimpses 22 Carpet Council News Magazine Nov March 2016

23 Buyer s gallery Glimpses Carpet Council News Magazine Nov March

24 Report-ICE 2016 Chairman s closing remarks at 31st ice Shri Kuldeep Raj Wattal Chairman, CEPC speaking at the closing of the event expressed that the INDIA CARPET EXPO has once again delivered proof of its great international appeal in the world carpet market and its pivotal role as a Flag Ship Fair of the Carpet Export Promotion Council s Flagship Fair. Chairman, CEPC mentioned that the India Carpet Expo is beneficial to the Medium and Small Exporters, small entrepreneurs, who can t afford to display their products in overseas exhibitions on the one hand; & on the other hand show the capability of Indian weavers in producing and supplying quality products in time. All the participating exhibitors and overseas buyers came to discover the latest product innovations and trends for the upcoming season. Shri Kuldeep Raj Wattal continued saying that Our Member exhibitors succeeded in reaching their international clientele and laying the groundwork for the business year ahead and set the stage for doing business with no credit, successfully. INDIA CARPET EXPO thoroughly fulfilled its function as a unique B2B one to one business platform and an ideagiver for the international carpet and floor coverings industry. During the 31st Edition of ICE March 2016, the Sector stressed displayed bold colors and daring designs. The time when floors played a subordinate role to other interior furnishings is over. The current diversity of materials, colors and designs is unlimited, making floors an interior design object a trend which was clearly visible throughout the exhibition at New Delhi, stated Shri Kuldeep Raj Wattal. Footfalls at ICE March, 2016 at New Delhi A. Total Covered Area sq mtr. B. Stand Area 6,034 sq mtr C. Exhibitors participated 266 D. Overseas Buyers attended 412 E. Buyer s Rep attended 276 F. Total No of B+E 688 G. Countries participation 58 H. Business Generated Rs Crores The fair was concluded with a closing ceremony on 14th March The Chairman CEPC Shri Kuldeep Raj Wattal in his press briefing informed that About 260 to 300 crores business was generated at the 31st Edition of Expo which shall be executed in the coming months. This year we are expecting Growth rate of about 10 to 15% in terms of dollar and 15 to 20 percent in rupee term. This Expo will lead opening up of new market opportunity for the industry and shall help small and Medium Indian carpet exporters in promoting their products to overseas countries. Eventually, this ongoing process, on a broader scale, is instrumental in projecting make in India Brand in overseas markets. Government has set up a target of `10,000 crore (US$ 1591 Million) carpets & floor covering export for the fiscal year , which Chairman CEPC said shall be achieved. He further said that Indian Carpet Expo is an ideal platform for International Carpet Buyers, Buying Houses, Buying Agents, Architects and Indian Carpet Manufacturers & Exporters to meet and establish long term business relationship. This is for the first time that 58 countries participated in the expo, where buyers from countries like Zimbabwe, Vietnam, Palestine, Bulgaria, Israel, Egypt, Poland, Ukraine, Malaysia, Mauritius, Taiwan, Serbia, Colombia and Hungry attended for the first time. 24 Carpet Council News Magazine Nov March 2016

25 Report-ICE 2016 Scope of India Carpet Expo Fresh momentum for global floor coverings industry INDIA CARPET EXPO being a specialized Fair for Handmade Carpets and Floor covings therefore, no one wants to miss this excellent opportunity to discover the latest trends and find new suppliers. This is the only fair where buyer and supplier can satisfy themselves by exchanging information needs through one-toone discussions with experts. The unique breadth of coverage all furnishing, stores, carpet trade buyers and interiors designers. It is the ASIA s only event with sufficient scope and reach to be able to bring together the entire global carpet industry and its clientele and to fully highlight the market trend. Market Position India is the single largest country who is exporting worldwide and enjoys Number One Status in the world carpet market. The projection in the fair set the trend of buying throughout the year. There was demand of high knotted Indo Nepali Carpets, Hand tufted Carpets Shaggy, Viscose, Puff, Flat weaving Carpet, Kelim Durry, Woollen Handmade Bamboo Silk, Chocho Silk, Patchwork, Shaggy, Silk Carpets etc. New designs and styles are in great demand. Buyers asked for shining products with lower prices. Chairman, CEPC given his heartfelt congratulations to Shri Shiv Kumar Gupta, Executive Director, CEPC and all Staff Members of the Council for their strenuous and untiring efforts to make the fair a Grand Success. The direction of exports from India: USA 43.84% Europe 30.25% Rest of World 25.91% Exports of Handmade Carpets and other floor coverings: Year Target in US $ Million Achievement in US $ Million Achievement in Rupees Crores (Prov.) (April-Nov 15) (April-Nov 15) Main Countries of Exports India is exporting to more than 70 countries in the world, mainly to USA, Germany, Canada, U.K., Australia, South Africa, France, Italy, Brazil etc. we have just started exporting to China. Next date with INDIA CARPET EXPO at Varanasi in October 2016 With New Layout and Show Dates: Enhancing the Experience for Exhibitors and Buyers The INDIA CARPET EXPO shares preliminary plans for Varanasi 2016, 32nd Edition including a fresh approach to fairground design and new show which will take place in October 2016 at Sampurnanand Sanskrit Vishwavidyalya Ground, Varanasi. Exhibitors and Overseas Buyers can expect a brand new encounter with the Expo in October Edition. Shri Kuldeep Raj Wattal, Chairman, CEPC thanks the participants and overseas buyers for their visit and requested them to also participate in the next edition of IEC at Varanasi. Carpet Council News Magazine Nov March

26 International Event India Fascinates Europe at Domotex Hannover in January Indian Carpets Shines in Germany DOMOTEX INTL. TRADE FAIR IN HANNOVER (GERMANY) JANUARY, 2016 Brief of DOMOTEX Hannover 2016 The international carpeting and flooring trade presents itself on the Hannover Exhibition Grounds. The DOMOTEX is the sector s No. 1 event of the year because of its exhibition programme, its outstanding internationality and, last but not least, its offer of special events for specific target groups. From carpets to parquet to laminate - 1,441 participant exhibitors from around 60 countries present their products, collections and design evolutions and 45,000 trade visitors from more than 100 nations, DOMOTEX delivered fresh momentum for the international floor coverings industry, serving as a powerful driver of sales, trends and innovations. The DOMOTEX features the trends of Tomorrow: The decision makers of the trade are able find out which products will define the market in the future and establish contacts to business partners all over the world. {Dr. Koothati Gopal, IAS, DC (H) was greeted & welcomed by Dr. Jochen Kockler, CEO Domotex Fair & Sr. Board Member of Deutsche Messe AG. & Chairman, 1st Vice Chairman, CEPC, Members COA and Executive Director of CEPC} 26 Carpet Council News Magazine Nov March 2016

27 Inaugural Ceremony of India Pavilion domotex CEPC s India Pavilion set up in Hall No. 15 was Inaugurated by Dr. Koothati Gopal, IAS, Development Commissioner (Handicrafts), Ex-Officio Joint Secretary, Ministry of Textiles, Govt of India, in the august presence of Shri Kuldeep Raj Wattal, Chairman, CEPC, Shri Mukesh Kumar Gomber, 1st Vice Chairman, CEPC, Dr. Jochen Kockler, CEO, Domotex Fairs & Member of the Board of Deutsche Messe AG, Hannover;, Mr. Thilo Horstman, Project Manager, Detusche Messe AG, Hannover, Shri Umesh Kr Gupta, Shri Feroze Waziri, Shri Anil Kumar Singh, Shri Bodh Raj Malhotra, Members COA, CEPC, Shri Parminder Singh Bandechha, Commercial Officer, CGI Office, Shri Shiv Kr. Gupta, Executive Director, CEPC. Dr. Jochen Kockler, Member of the Board of Deutsche Messe AG, Hannover presented bouquets & gave warm welcome to the Indian Development Commissioner (Handicrafts), Chairman and 1st Vice Chairman, CEPC and its members together with other dignitaries of CEPC in the DOMOTEX Hannover, {Dr. Koothati Gopal, IAS, Development Commissioner (H) inaugurating India Pavilion at DOMOTEX Hannover, Germany 2016 on 16th Jan 2016 in the august presence of dignitaries} Target Sectors Carpets / rugs (hand-made), woven carpets (machine-made), textile floor coverings, wall-to-wall (rolls, tiles and ready-made), flexible floor coverings, contract flooring, parquet and other wooden floors, laminates, natural stones, ceramic tiles, fibres, yarns and textiles, applications technology, laying equipment, cleaning and maintenance, product presentation, publishing, trade associations, design and other services Carpet Council News Magazine Nov March

28 domotex Indian Participation in DOMOTEX Hannover 2016 Like previous years, the Indian carpet and floor covering industry had an impressive presence in DOMOTEX 2016, through Carpet Export Promotion Council. But this time the USA had made its debut as a Partner Country, by the Fair Authorities, at the world s largest carpeting event. In 2015 DOMOTEX Hannover, India was their partner country. There was a noticeable change in composition of the Indian contingent in the context that the exhibitors participated under the lead organisation, Carpet Export Promotion Council (CEPC) sponsored by Govt. of India. CEPC made its best efforts in putting up an impressive show to highlight Indian handmade carpets, Rugs, Druggets and other Floor Coverings. CEPC played a very proactive role in facilitating business deals for its member-exhibitors and also liaison with the fair authorities for infrastructural facilities for their stalls. India had the largest contingent with 316 companies. CEPC was allotted a total area of sq. mtrs. in Hall No.15 & Hall No 3 where 175 member exporters under the banner of CEPC participated and showcased Handmade Woollen Carpets, Rugs, Druggets and other Floor coverings during DOMOTEX 2016, which includes 22 participants of Coir Board & 5 of National Jute Board in Hall No.3. In addition some of the CEPC Member exhibitors were participated directly and showcased their products in other Halls. National Jute Board, Kolkata exhibited with 5 prominent Indian jute companies in Hall No.3 under the banner of CEPC. All the exhibitors of National Jute Board were satisfied with the services provided by the CEPC during DOMOTEX CEPC Member Exporters Participation in the fair 28 Carpet Council News Magazine Nov March 2016

29 CEPC Member Exporters Participation domotex Carpet Council News Magazine Nov March

30 domotex India Featured as the largest Country participation at Hannover MESSE 2016 For DOMOTEX Hannover January 2016 Mega Show, India has been designated the official single participating largest Country at HANNOVER MESSE 2016, putting this vast nation of more than 1.5 billion inhabitants squarely in the spotlight at the world s leading floor covering exhibition. India is an emerging economic giant which is going to open up enormous sales potential for our German and international exhibitors at HANNOVER MESSE, commented Dr. Jochen Köckler, CEO Domotex & a very important Member of the Deutsche Messe Managing Board. At the same time we will be offering even more exhibitors from India access to new global markets. Ultimately all our exhibitors and visitors as well as the trade fair venue of Hannover will benefit equally from the participation of this attractive Partner Country. There were three main reasons why DOMOTEX authorities love to co-organise the event with India: India s fast-growing economy, the many years of good relations between German and Indian enterprises and the positive experience of having India at HANNOVER MESSE 2006, as always. Boasting an average annual growth rate of 10 percent over the last 10 years, India is one of the world s fastestgrowing economies. To stimulate growth the country is opening itself up to further foreign investment, having decided to modernize its infrastructure and industrial plant and equipment. Last year alone, the German Federal Government promised some more than one billion Euros worth of loans to India funds which are to be used primarily in the area of energy efficiency, renewable forms of energy and the sustainable use of natural resources. According to Dr Köckler, India s participation comes at exactly the right moment, as our exhibitors from Germany and across the globe will encounter visitors from India who are in the market for state-of-the-art technology to strengthen their domestic economy. With a trade volume of 16 billion Euros, Germany is India s leading trading partner within the EU. The German trade surplus of approximately 1.9 billion Euros in 2014 reveals the high level of Indian demand for capital goods. Based on a survey commissioned by the German-Indian Chamber of Commerce, German enterprises are expecting a medium-term increase in exports to India, thanks to the business-friendly policies of the country s newly elected government Deutsche Messe is particularly well represented in India and will take advantage of our excellent relations in that nation to support India and help ensure its success as the Partner Country, stated Dr. Köckler. India s (through CEPC) previous participation as Partner Country at HANNOVER MESSE during 2006 inspired some 350 Indian exhibitors and 5,700 Indian attendees to make the trip to Hannover. Last year s event attracted the participation of 122 exhibitors and 2,400 visitors from India. Having India at the single largest participation will allow us to greatly expand those figures, remarked Dr. Köckler, citing a further motivation for India s selection as the featured country. Growth in Exports of Handmade Carpets: (Value in Rs. Lakhs) Commodities January 2015 April 2014 January January 2016 April 2015 Growth in % age 2015 January 2016 Value Value Value Value Handmade Carpets % Silk Carpets % TOTAL % * The growth rate during January 2016 over January 2015 was to the tune of 28.63%. 30 Carpet Council News Magazine Nov March 2016

31 Publicity during the Domotex Fair CEPC launched extensive publicity for exploring Indian Carpets and promoting RUGS OF INDIA by displaying buntings in all around Hall No. 15 which helps in creating a Brand Image of Indian Carpets. An advertisement domotex promoting Indian Handmade Carpets was also placed on one of the best located and visible Tower located at main gate site the DOMOTEX Hannover venue, as can be seen in the below pic. {CEPC launched extensive publicity for exploring Indian Carpets and promoting handmade carpets of India by advertising on DOMOTEX Hannover visible Towers in and around the venue} DOMOTEX underscores reputation as world s leading floor coverings event Top marks for Innovations@DOMOTEX showcase Innovations, inspiration and sales those are the words that best summarize DOMOTEX The world s flagship trade fair for carpets and floor coverings served once again as the No. 1 meeting place for a vibrant sector and its clientele. Following four action-packed days, the show s organizers at Deutsche Messe declared a solid performance for the event. Its highly international mix of exhibitors and attendees as well as the success of the special Innovations@DOMOTEX showcase underscored the tradeshow s reputation as a global magnet for decision-makers and a prime venue for unveiling new innovations. The 29th edition of DOMOTEX Intl. Trade Fair was held from 16th to 19th January 2016 at Messe Exhibition Center, Hannover (Germany) with the total area of sq. mtrs organized by Deutsche Messe AG. Carpet Export Promotion Council organized participation of 175 participants in Hall No. 15 & 3 in DOMOTEX 2016 under the MAI Scheme of the Ministry of Commerce & Industry, Govt. of India. The mega event proved to be a unique marketplace for all type of carpets and floor coverings. DOMOTEX 2016 was staged in a total of 12 halls, making it the world s largest display of carpets and floor coverings exhibitors from around 60 countries showcased their latest products and collections including carpets and rugs, textile flooring and laminated coverings as well as installation, cleaning and application technologies. The focus at this year s DOMOTEX has been on unconventional materials, newly interpreted designs and state-of-the art manufacturing technologies. One impressive trend observed is the comeback of the Carpet Council News Magazine Nov March

32 domotex Persian rug as a trendy, contemporary ingredient of interior design. DOMOTEX 2016 attracted 45,000 visitors from 100 different countries. The majority of visitors came from European Union countries. A significant upswing was noted in attendance from the Middle East and South, East and Central Asia. The projection in the fair set the trend of buying throughout the year. There was increased in no. of visitors during DOMOTEX DOMOTEX is a one to one unique business platform and an idea-giver for the international carpet and floor coverings industry. This fair was attended by the International buyers from USA, Middle East, Africa, Asia and Europe besides participation from other producing countries. India again ranked as the single largest exhibiting country outside Germany. The focus at this year s DOMOTEX has been on unconventional materials, newly interpreted designs and state-of-the art manufacturing & weaving technologies. World s largest display of carpets and floor coverings In the words of Dr. Köckler: The focus at this year s DOMOTEX has been on unconventional materials, newly interpreted designs and state-of-the-art manufacturing technologies. Sustainability has also been a key issue. One impressive trend observed is the comeback of the Persian rug as a trendy, contemporary ingredient of interior design. The projection in the fair set the trend of buying throughout the year. Top marks for Innovations@DOMOTEX showcase {Dr. Koothati Gopal, IAS, Development Commissioner (H), Ministry of Textiles with leading importers in the fair} 32 Carpet Council News Magazine Nov March 2016

33 domotex {DC (H) obliged the shutterbugs for a snap with some of the CEPC Member Exporters Stalls at DOMOTEX Hannover 2016} Sector Trade visitors by sector Percentage Wholesale 24% Retail 32% (including furnishings/furniture stores) (9%) Skilled trades * 25% Architects, interior designers, property designers 8% Industry 22% *Interior decorators, parquet and flooring layers, painters High caliber of visitors Exhibitors were delighted with the high level of ompetence and decision-making authority among the show s attendees, with more than 72 percent of them being top managers who play a role in their companies purchasing decisions. The majority of visitors at this year s DOMOTEX were retail and wholesale buyers (13,500 and 11,400, respectively). The fair also attracted architects, interior designers and contractors (3,700), as well as 9,400 skilled trades people. Region of origin Trade visitors by origin Percentage EU 50% Rest of Western Europe 13% Rest of Eastern Europe 4% North America, South America 8% Near / Middle East 6% South, East & Central Asia 13% Africa 4% Australia/Oceania 1% An impressive result. Carpet Council News Magazine Nov March

34 domotex The exhibitors were also extremely satisfied with the trade fair. In 2016 DOMOTEX proved once again to be the leading event in this sector. No other show attracts more trade professionals and senior decision-makers from all over the world. Visitors from around the world found all the latest trends and innovations on display in 12 different world s best exhibition halls, setting the stage for lively deal-making, order-placing and fruitful dialogue with business associates. Statistics : Particulars National Foreign Total Net sqm 12,945 72,461 85,406 Special show 1,608 (sqm) Exhibitors 158 1,158 1,316 Visitors 13,503 24,426 37,929 Scope of DOMOTEX Fair Fresh momentum for global floor coverings industry DOMOTEX being a specialized Fair for Handmade Carpets and Floor covings therefore, no one wants to miss this excellent opportunity to discover the latest trends and find new suppliers. This is the only fair where buyer and supplier can satisfy themselves by exchanging information needs through one-to-one discussions with experts and in the special events, conferences and forums that accompany the show. The unique breadth of coverage all furnishing and furniture stores, carpet trade buyers and interiors designers. It is the world s only event with sufficient scope and reach to be able to bring together the entire global carpet industry and its clientele and to fully highlight the market trend. Bringing together the best of past and present {Galaxy of award winners during DOMOTEX Hannover in various categories of carpets in DOMOTEX 2016} 34 Carpet Council News Magazine Nov March 2016

35 Meetings & Interaction with Indian Exhibitors domotex Dr. Koothati Gopal IAS, Development Commissioner (Handicrafts), Ministry of Textiles, Govt of India visited the stalls of the Indian Exhibitors in Hall No.15 and interacted with them. He was accompanied by Shri Kuldeep Raj Wattal, Chairman, CEPC, Dr. Jochen Kockler, Member of the Board of Deutsche Messe AG, Hannover; Mr. Mukesh Kumar Gomber, 1st Vice Chairman, CEPC, Mr. Thilo Horstman, Project Manager, Detusche Messe AG, Hannover, Mr. Parminder Singh, CGI s Office, Hamburg, other Members of Committee of Administration of this Council & Shri Shiv Kumar Gupta, Executive Director-cum-Secretary, CEPC and interacted with them. The Indian exhibitors were happy to interact with the dignitaries and expected to achieve target through their participation in this mega fair. Indian exhibitors were mostly into the hand-made carpet rugs and other floor covering segment traditional, modern, contemporary & antique, hand-knotted, hand-woven & or hand-tufted. The Indian exhibitors expressed their views regarding great demand of their quality products; good response from the overseas buyers, positive market trend and encouraging scenario etc. Participating exhibitors appreciated the arrangements made by CEPC during the entire DOMOTEX The DC (H) visited the following stalls of CEPC Members: M/s. Kanu Exports, New Delhi Stand No.D-29 M/s The Rug Centre, Bhadohi Stand No.C-33 M/s Kashmir Arts, New Delhi Stand No.C-31 M/s East West Trading Corporation, Stand No.D-34/3 M/s Goel Carpets & Handicrafts, Stand No.D-42/2 M/s Classic Carpet Industries, Stand No. D-23 M/s Bokhara Industries Pvt. Ltd., Stand No.E-25/1 M/s Textico, Stand No.E-59 M/s Vardhaman Export, Mirzapur Stand No.D44/1 M/s Opee Carpet Corporation, Stand No.D-48/3 M/s Kav Exports, Bhadohi Stand No C/40 M/s Antique Art Exports Pvt Ltd, Stand No D/40 M/s Kailash Rug Industries, Stand No C/25 M/s Khanna Carpet Collection, Stand No C/54 The DC(H) interacted with the following Members of the COA of CEPC in Domotex 2016 and suggested them to maintain quality of their products for effective branding in the next Domotex Fair : Shri Kuldeep Raj Wattal, Chairman CEPC Shri Mukesh Kumar Gombar, 1st Vice-Chairman, CEPC Shri Umesh Kumar Gupta, Member COA Shri Anil Kumar Singh, Member COA Shri Feroze Waziri, Member COA Shri Bodh Raj Malhotra, Member COA Shri Umer Hameed, Member COA Carpet Council News Magazine Nov March

36 domotex The Cheif Guest and CEPC diginataries are on round of the Fair 36 Carpet Council News Magazine Nov March 2016

37 domotex Meetings In the afternoon, a Luncheon meeting was arranged for the Development Commissioner (Handicrafts) (through the CGI, Hamburg) with Dr. Jochen Koeckler, CEO of DOMOTEX Fair and a Sr Board Member of Deutsche Messe. During the meeting, the DC (Handicrafts) thanked Deutsche Messe for extending assistance to CEPC exhibitors during the fair. The DC (Handicrafts) desired that publicity & branding of Indian carpets should be included in all the publicity campaign in future DOMOTEX Fairs. He also invited the buyers to visit India Carpet Expo to be held in Delhi from 11-14, March Dr. Koecklet assured his support to CEPC and Indian exhibitors. Dr. Koeckler expressed his happiness over increase in Indian participants in Domotex Fairs year after year. The DC (Handicrafts) had also visited the stalls of the following Turkish & Italian Exhibitors and appreciated the products displayed by them: 1. ICI Uluslararasi Hal, Cemberlitas, Turkey 2. ITKIB Istanbul Texti, Yenibosna, Turkey 3. TALIS, Schnabelwaid, Turkey 4. ABC Italia, Somaglia, Italian DC(H) had also visited the stall of the following Indian participants in Hall No.17, on 17th January 2016: 1) Global Overseas, Gopiganj (Bhadohi) 2) Chinar International, Noida, Stand No.E-25 3) Obeetee Pvt. Ltd. Mirzapur Stand No.B-53 4) Jamila Rugs India, Bhadohi Stand No.D-12 5) Theo Keller GmbH, Germany Stand No.B43 6) Volker Heinrich, Germany Stand No.A12 Hall 16 During the visit of DC(H) in the stall of Obettee Pvt. Ltd. Mr. Gaurav Sharma representative of the company shown him various designs developed by them. DC(H) was very much impressed on the modern designs of Carpets displayed by them in their booth. They have informed that their annual turnover is more than Rs.300 crores and they are receiving very good response from their participation in this fair. Carpet Council News Magazine Nov March

38 domotex Interaction with Theo Keller GmbH The representative of the company informed that they are promoting Indian carpets in a big way. They are very much fascinated for promotion of Indian Handmade Carpets through their stores in Germany. One Indian supplier Mr. Shamim Ansari of Zoha Carpets, Bhadohi was also present in the stall of Theo Keller, informed that he has been supplying Indian Carpets in various designs to the above German buyer for the last 39 years. Meeting with IGEP Dr. Kebschull of IGEP had a meeting with Dr. K. Gopal, IAS, DC (H) in CEPC s Booth and discussed for an effective branding of Indian Handmade Carpets in Germany and other parts of Europe. The Indian exhibitors were happy and expected to achieve their target through their participation in this mega fair. Indian exhibitors were mostly into the handmade carpet and rug segment traditional, modern, contemporary & antique, hand-knotted, hand-woven & or hand-tufted. The Indian exhibitors expressed their views regarding high demand of quality carpets; response of the buyers, market trend etc. and most of the exhibitors appreciated the infrastructure arrangements including stall management and stall coordination system made by the CEPC during DOMOTEX Market Position Germany is the second largest importer of Indian Carpets & Floor coverings. India is the single largest exhibiting country in DOMOTEX Fair who happens to be Partner Country this year. The projection in the fair set the trend of buying throughout the year. There was demand of high knotted Indo Nepali Carpets, Hand Tufted Carpets Shaggy, Viscose, Puff, Flat weaving Carpet, Kelim Durry, Woollen Handmade Bamboo Silk, Chocho Silk, Patchwork, Shaggy, Silk Carpets etc. There was less demand of Traditional carpets of antique design, but new designs and styles are in great demand. Buyers asked for shining products with lower prices. EXPORTS to GERMANY under HS Code Chapter catgs 57 Carpets & other Floor Coverings S.No. Value In US$ Million In Rs. Crores IMPORTS from GERMANY under HS Code Chapter catgs 57 Carpets & other Floor Coverings S.No. Value In US$ Million In Rs. Lacs Carpet Council News Magazine Nov March 2016

39 domotex visit to other countries stalls The Development Commissioner (Handicrafts) also paid a visit to the stalls of China, Iran, Pakistan and Afghanistan and was impressed with their new & bold designer carpets. Suggestions / recommendation Regular participation in Domotex fair is required to provide opportunity to large no. of small scale cottage based exporters to promote their exports as well as to place Indian Carpet Industry at the prominent place on the International map. Effective branding & promotion of Indian Carpet is required in Germany as well as in other part of Europe. Live demonstration of weaving carpets should be organized in India Pavilion for banding Indian handmade carpets and to attract the foreign visitors. Worldwide Marketing Campaign should be launched. Online publicity campaign should be undertaken. The visit of Dr. K. Gopal, Development Commissioner (Handicrafts) gave the Indian exhibitors an opportunity to share their views about the Fair and its business prospects, besides providing encouragement. Next date with DOMOTEX Hannover in Jan 2017 The worldwide leading next trade fair for Carpeting and Flooring is taking place from 14 to 17 January 2017 at the Hannover Exhibition Grounds. Carpet Council News Magazine Nov March

40 domotex china A report on Council s particiaption in Domotex Asia Chinafloor in Shanghai (China) March 2016 {Gignatic view of the main entrance of the Shanghai New Internatnal Expo Centre at the time of opening of DOMOTEX Asia China floor Expo 2016} DOMOTEX Asia / CHINAFLOOR is the leading flooring trade exhibition in Asian Pacific and the second largest flooring trade exhibition worldwide. As part of the DOMOTEX shows group, DOMOTEX asia/chinafloor is mainly targeting the burning Asian markets. This platform facilitates the communication within the industry by presenting the developments of the floor covering industry in Asia and beyond. This platform facilitates the communication within the industry by presenting the developments of the floor covering industry in Asia and beyond. It also brings numerous business opportunities from which domestic and overseas exhibitors gain maximum exposure for both their brands and products. According to Domotex Asia / ChinaFloor (DACF) show officials, a total of 1,303 exhibitors, among which 289 coming from 39 different countries, participated in the show. Visitors totaled 50,398; of this number, 11,374 came from over 110 countries outside of China. 62.8% of the space was rebooked on spot, confirming exhibitors satisfaction on the value and the opportunities that this trade platform can bring to their business. Some of the newest products and ideas presented at DACF were brought to the spotlight through the InnovAction flooring campaign. 18,706 visitors voted for their top picks of products and innovations and selected the top 10 products for each of the three sectors. Winners were: Star-living, Dasso, Nature, Shenzhen Kingforest, Jinqiao Flooring, Zhejiang Shiyou, Zhejiang Yuhua, Ciambella Legnami, Beamy International and Zhejiang Yongyu for wood sector; Weihai Shanhua, Weihai Haima, Suzhou Duolaiyun, Wuxi Fuxing, Zhejiang Xingyue; Beijing U-Living, Nantong Homedec Weiya, Low&Bonar and Smart for carpet sector; Gerflor, Novalis, Armstrong, Tarkett, New Tech, Changzhou 40 Carpet Council News Magazine Nov March 2016

41 domotex china Liberty, Flooring Industries, National Flagship, Zhejiang Sunflower and Guangzhou Tongxin for resilient flooring. This year s InnovAction center showcased: Back to Nature with Bamboo by Dasso Industrial Group; Source- Nature by Weihai Shanhua Carpet Group; Aurora by Newspec; Carol Land by Suzhou Duolaiyun Houseware; BIO +STYListic by Gerfloor; Symphony in Colors by Novalis Innovative Flooring and Infinity by Star-living. DACF expanded the trading platform by organizing concurrent events with related industries and increasing the opportunity for information exchange, education and cross marketing, according to show officials. One of the top highlights of these concurrent professional forums was the China International WPC Development Forum. With wood plastic composite (WPC) becoming a popular product in the global flooring industry, the forum attracted around 200 attendees. The latest developments and trends of this sector were presented by Bryan Fairbanks, Executive Director of Trex and Takeyasu Kikuchi, CEO of WPC Corp. The main theme in Domotex Asia Chinafloor was Flooring the Future which indicated that the Chinese flooring industry is inevitably becoming the focus of attention for the whole world and was leading future development trend of the international industry. CEPC s Participation CEPC organized thematic projection of branding Indian Handmade Carpets in Domotex Asia Chinafloor 2016 with the financial assistance from Ministry of Commerce & Industry under MAI Scheme where following registered member-exporters of this Council showcased Handmade Carpets, Rugs, Druggets and other Floor coverings: Sl. No. Name & Address of the Participants (Messer s) 1. ABC Rugs Pvt. Ltd., Varanasi (U.P.) 2. Abhishek Enterprises, Varanasi Anisa Carpets Ltd., Bhadohi Gulshan-E-Qayum, Bhadohi ABM Handicrafts Pvt.Ltd., Kolkata Ayub Rugs, Bhadohi Babaco Home Textile Pvt. Ltd., New Delhi 8. BIL Continental Limited, Varanasi Dugar Exports, Jaipur Exotic Indian Broadlooms, Panipat Faraz Creation, Bhadohi Global Overseas, Gopiganj (Bhadohi) 13. Hasan Rugs Emporium, Aurai , Bhadohi 14. H.A.G. Carpets Pvt. Ltd., Kolkata (W.B.) 15. J.I. International, New Delhi Jyoti International, Varanasi K. Murari Lal & Sons, Bhadohi Mahesh Carpets, Varanasi Liberty Rugs, Bhadohi Sl. No. Name & Address of the Participants (Messer s) 20. Malik Carpet Manufacturing Co., Bhadohi 21. Madhu India Deco Ltd., Lucknow Navkar Home, Bikaner Nuzrat Carpet Emporium, Mirzapur Onyx Rug, Gopiganj (Bhadohi) 25. Overseas Carpets Ltd., New Delhi Overseas Exporters, New Delhi Prakash Carpets Pvt.Ltd., New Delhi Raheem & Son (Shah Mohammad) Bhadohi 29. Raheem International, Bhadohi Rasheed Carpets, Bhadohi Royal Indian Carpets Mfg. Kolkata Rugs Overseas, New Delhi Rupesh Kumar & Sons, Bhadohi Sanya Collection, New Delhi Singhvi Exports, Jaipur Unique Exports, Bhadohi YRK, Varanasi Carpet Export Promotion Council, New Delhi Carpet Council News Magazine Nov March

42 domotex china Inauguration of the India Pavilion {Inauguration of CEPC India Pavilion by Shri Prakash Gupta, IFS, Consul General, CGI, Shanghai on 22/03/2016 at Shanghai New Intl Exhibtion Centre, Shanghhai} The India Pavilion of DOMOTEX Asia China floor Exhibition at Shanghai New International Exhibition Centre, Shanghai (China) was declared opened on 22nd March 2016 at AM (Chinese time) by Shri Prakash Gupta, IFS, Consul General of Consulate General of India alongwith senior officers from the Consulate in the presence of the 37 participating Member Exporters who exhibited their best of products in the exhibition. The Consul General interacted with all the CEPC exhibitors one by one in their designated stalls while taking a round of the exhibition. The presence of the Consul General from the Indian Consulate not only enhanced the image of the exhibition but also boost the morale of the exhibitors, specially down market condition. The Consul General after hearing views / opinion of the Indian participants requested them to let him know what best can be done by him and his Consulate in the broader interest of the Indian exhibitors during the exhibition. He even informed them to let him know if some body not able to do any transaction, he would be doing the needful for them, on the 2nd last day of the exhibition. He further informed that his Consulate has the required information of the Importers of carpets which he would like to share with the representatives of the CEPC after the fair and interested exporters can approach CEPC for sending them their product profile. The Council provided built up stands of 12 sq.mtrs. each to the above participants wherein they had showcased Carpets & Floor coverings. The Council organized National level participation in Domotex Asia Chinafloor in Shanghai (China) from March 2016 in India Pavilion in Hall No.W5. Council organized larger participation in Domotex Asia Chinafloor 2016 which facilitated the Council to give opportunity to more small & cottage based exporters to participate and showcase their products in this fair as well as to help the buyer to select more range of carpets & floor coverings in India Pavilion. 42 Carpet Council News Magazine Nov March 2016

43 Member Exporters participation in the Fair domotex china Carpet Council News Magazine Nov March

44 domotex china Member Exporters participation in the Fair 44 Carpet Council News Magazine Nov March 2016

45 domotex china Exhibitors: According to Domotex Asia / ChinaFloor (DACF) show officials, a total of 1,303 exhibitors, among which 289 coming from 39 different countries, participated in the show. Who Exhibits Visitors: 1303 Total Exhibitors 289 International Exhibitors 986 Domestic Exhibitors 39 Countries of Origin There were visitors visited from USA, Spain, Germany, Canada, Japan, Australia, Malaysia, France, Russia, U.K. etc. The visitors visited the fair was qualitatively better than ever. It has been reported that most of the visitors came to the exhibition with specific purchasing aims and they are looking for reliable suppliers of Carpets & Floor coverings. Who Visits Total Visitors International Visitors Domestic Visitors 114 Countries of Origin The increase of international visitors at DOMOTEX ASIA /CHINAFLOOR 2016 reflects the exhibition s importance to the global flooring industry. DOMOTEX ASIA / CHINAFLOOR is the only International Expo other then the India Carpet Expo, dedicated flooring tradeshow in the entire Asia Pacific Region DOMOTEX Asia / CHINAFLOOR 2016 continue promoting environmental sustainability by organizing once again the Green Step Asia Awards in cooperation with Floor Covering Weekly. Visitors Profiles Agents, distributors, wholesalers, import and export traders, retailers and franchise dealers account for more than 60% of the total number of visitors, reconfirming the show s position as a leading B2B event. Visitors were interested mainly in residential, office buildings, hotels, shopping and leisure venue products. 21.6% Agents / Middleman 18.6% Distributors / Wholesalers 14.3% Manufacturer 10.2% Import and Export Trader 7.2% Buyer Retailers 6.9% Franchise Dealers 6.4% Interior Decoration Company 3.3% Interior Designer / Contractor / Project Mgr 2.8% Architect 1.9% Owner 1.8% Real Estate Developer / Govt / Media / Association 0.7% Other Visitor Satisfaction Profile 95.8% 88.6% 50.0% Visitor Purchasing Profile 90.3% Had concrete purchasing plans 19.2% Had purchasing budgets exceeding 20M RMB 71.1% Have decision-making position within their company International Visitor Highlights u 58% Asia Pacific remains the leading region of origin for international visitors. u 14% North American visitors continue to increase; in particular, the number of USA visitors grew by 16.1%. u 12 New countries of origin were added in 2016; mostly from Eastern Europe and Africa. u 17%The majority of European region visitors came from countries such as Russia, Germany, Italy, United Kingdom, Turkey, Spain and France. Carpet Council News Magazine Nov March

46 domotex china International Country Pavilions Afghanistan, Belgium, Germany, India, Iran, Nepal, Pakistan, The Netherlands, United States. Nepal participated for the first time in the show. Asia Pacific continues to be the hub of growing markets with enormous demand for flooring products. DOMOTEX Asia / CHINAFLOOR creates a perfect platform to explore this market and facilitate the discovery and development of new relationships and business opportunities. Products Innovation Some of the newest products and ideas presented at Domotex Asia Chinafloor 2016 were brought to the spotlight through the Innov Action flooring campaign. There were 18,706 visitors voted for their top picks of the newest products and innovations and selected top 10 products for each of the 3 sectors. Winners were : Star living, Dasso, Nature, Shenzhen Kingforest, Jinqiao Flooring, Zhejiang Shiyou, Zhejiang Yuhua, Ciambella Legnami, Beamy International and Zhejiang Yongyu for wood sector. This year s InnovAction center showcased seven innovative ideas: Back to Nature with Bamboo by Dasso Industrial Group, Source-Nature by Weihai Shanhua Carpet Group, Aurora by Newspace; Carol Land by Suzhou Duolaiyuan Houseware; BIO+STYListic by Gerfloor; Symphony in Colors by Novalis Innovative Flooring and Infinity by Starliving. Indian Carpet Exporters also showcased new and innovative designs of Carpets & other Floor coverings during the fair which attracted the buyer to visit India Pavilion. Business Segments : Participants received good response during the fair as per details are given below : 1. Business Generated Rs Crores 2. No. of Enquiry received 2500 Besides generating business and enquiries participants sold their goods during the fair. Domotex Asia Chinafloor expanded the trading platform by organizing concurrent events with related industries and increasing the opportunity for information exchange, education and cross marketing. One of the top highlights of these concurrent professional forums was the 2016 China International WPC Council s participation in this fair provided an opportunity to the small scale cottage based exporters to place their new and innovative designs of carpets before the potential buyer such as Chinese big Departmental Stores, Big Retailers and importers from Hong Kong, Singapore, Korea etc. and they also note down the latest trend of carpets in Chinese market. Exports of Indian Handmade Carpets to China During the last five years China has opened the market for import of carpets from India, Pakistan and Iran to meet requirement of their domestic market due to diversification of their handmade to machine made carpets. The exports of handmade carpets and other floor coverings during the last three years were as under: Particulars Country Value in Rs. Crores Value-USD Millions Chinese Market Market Segments: China is a new upcoming focus market for Indian Handmade Carpets. Around 90% of the Chinese handmade carpet manufacturers have diversified their production of handmade to machine made carpets. There is demand for low and medium range carpets of modern design. Low end handmade carpets, especially tufted, loom weaved and hand-knotted shaggy are also in great demand in Chinese market for varieties prices and delivery schedules to match the prices of their local production of machine made carpets. Import duty in China at present is 34% on Carpets & Floor coverings. There is a vast scope for expansion of Indian carpets in China. 46 Carpet Council News Magazine Nov March 2016

47 domotex china On the concluding day i.e. on 24th March 2016, Shri Sudhansu Kr. Ray, Consul (Commercial) & Head of Chancery of Consulate General of India, Shanghai paid a visit to the Fair. He was greeted by Shri S. K. Sharma, the Officer on duty of CEPC and delegation members of CEPC Indian contingent. The Consul (Commercial) heard the participating members success story of three days fair and he was told by the Members that they have done very good business and received fruitful enquiries from the serious buyers. The Consul told everybody do come next time with more preparation and with fresh products as the markets in Shanghai is volatile, very good and end user products are generally selling like hot cake. DOMOTEX ASIA / CHINAFLOOR achieved an outstanding success in its 18th edition, reconfirming show s position as the leading international flooring show in Asia Pacific. Facts and figures: u 50,398 professional visitors from 114 countries u 1,303 exhibitors from 39 countries u 60.7% of the space for 2016 show was re-booked on the spot u 237 new products launched for the first time through Innov Action Flooring campaign u 9 green initiatives announced as winners of GreenStep Asia Awards by an international jury of 7 well-known experts Who Visits The increase of international visitors at DOMOTEX Asia/ CHINAFLOOR 2016 reflects the exhibition s importance to the global flooring industry. Domotex Asia / CHINAFLOOR is the only international dedicated flooring trade show in the entire Asia Pacific Region. DOMOTEX Asia Chinafllor - an absolute must According to feedback of the participating member exporters, over 90% of visitors are direcetly involved in their company s purchasing decisions. Some 85% have said they plan to return to DOMOTEX Asia China Floor in 2017, which is great news for exhibitors looking to showcase thier business, make new contacts and cultivate existing contacts, do some networking - and get new orders. This makes DOMOTEX Asia China floor 2017 an absolute must for the people those who are interested in coming again again with newerand innovative creations. Top ten international visiting countries Sl.No Percentage Country % South Korea 2 9.8% USA 3 6.5% Japan 4 5.5% Australia 5 5.2% India 6 5.0% Malaysia 7 4.3% Singapore 8 3.0% Canada 9 2.4% Russia % Germany The Council deputed Mr. S.K. Sharma an officer of the Council to coordinate the event and Council s participation in the fair with fair authorities and officials of the Consulate General of India at Shanghai. Publicity materials such as Brochure brought out by the Council were also distributed to the visitors during the fair. The bill board which were printed in mandarin language brought out by the representative of CEPC were also put in CEPC stall. The representative of the Council also hired the services of the expert sale and business translators / interpreters for the benefit of the CEPC member participating exhibitors and almost all the exhibitors were extensively benefited and were able to garner and generate business and business queries through the services of translators and interpretors. Carpet Council News Magazine Nov March

48 domotex china Suggestions & Recommendations : 1) Regular participation in DOMOTEX Asia China floor is required for Thematic projection of branding Indian Handmade Carpets in this fair. 2) Duty on Handmade Carpets should be reduced, as promised by CGI that they will look into the issues; 3) The CEPC pavilion was placed at the end of the hall No W5, whereas it should be allotted in the beginning of the carpet halls or in W1 or W2; 4) There is a need to focus on diversification of quality, design & colours according to the market trend. 5) Larger participation with aggressive publicity campaign is required for generating interest amongst the Chinese Buyer; 6) We should also take the help of the Indian Mission in inviting the carpet importers and identifying the good location for Indian contingent; 7) The lighting provided to the exhibitors were of very poor quality and not meant for displaying carpets. Carpets needs brighter and spot lighting arrangements; Appeal from Chairman - CEPC on Not to Use Child Labour anywhere As you are aware that this Council has also formulated a Code of Conduct, which require its member exporters to ensure that his / her carpets are woven only on the looms registered by this Council having no Child Labour as prohibited by the Child Labour Prohibition & Regulation Act, Further the Code of Conduct requires that it will also be your responsibility to ensure that no order for manufacturing carpets / durries is given to nor raw material issued for weaving of carpets/durries on the loom which has not been registered or has been subsequently de-registered. The members have also filed necessary affidavit in this regard that they will abide by the Code of Conduct of this Council. We would advise you not to get your carpets / durries woven on these looms as it will be violation of the Code of Conduct of which all Members are signatories. In case any Member is reported to be getting his / her carpet / durries woven on such looms or on the looms which has not been registered, action will be taken against him / her in accordance with the provisions of Code of Conduct of the Council. We would request our members to co-operate in strengthening the self regulatory measures initiated by this Council for elimination of Child Labour from the Carpet Industry. As per our commitment to the Trade and World Body, we are shortly going to start a Child Labour Cell in CEPC Bhadohi Regional Office manning by 3-4 executives. Some of the major role for the personnel of the Child Labour Cell would be to Visit carpet weaving areas all over India, including those described as the new carpet belts, to hold awareness campaigns for loom-owners on existing and new laws specially emphasizing issues of bonded, forced and indentured child labour. The Child Labour Cell will also monitor nearby looms during their visits to check the reports received from the designated agencies as well as the de-registered looms in the areas they visit. They will also, in addition to the agencies, register any un-registered looms which they find. (KULDEEP RAJ WATTAL) Chairman 48 Carpet Council News Magazine Nov March 2016

49 A Report on Exhibition-Cum-Sale of Handmade Carpets SHILPI HAAT at Rajeev Gandhi Handicrafts Bhawan, 2nd floor Shilpi Haat, New Delhi wef 1st to 15th November 2015 {Shri Alok Kumar, IAS, DC (Handicrafts) & Handlooms was escorted by Shri Kuldeep Raj Wattal, Chairman, CEPC for a round of the Exhibition cum Sale of Handmade carpets displayed by the Micro member exporters at Rajeev Gandhi Exhibition Complex in Shilpi Haat Halls, at New Delhi} Carpet Export Promotion Council (CEPC) organised its 5th edition of the Exhibiton Cum Sale of Handmade Carpets, Rugs, Floor Coverings and other allied products made by the carpet artisans, weavers and small enterpreneurs under the aegis of Development Commissioner (Handicrafts), at Shilpi Haat, Rajeev Gandhi Handicraft Bhawan, Baba Kharak Singh Marg, New Delhi from 1st November to 15th November CEPC had made 5th Edition of the Exhibition to showcase Indian Handmade Carpets and Floor Coverings made by its small entrepreneurs through the platform of Shilpi Haat, keeping in view its popularity among the craft lovers, with the financial assistance of Office of the Development Commissioner (Handicrafts), Ministry of Textiles, Govt of India. The demand for handmade & hand knotted carpet / durries / Druggets is increasing day by day in domestic market. It has been reported that the exporters / entrepreneurs are having sufficient stock, which they want to dispose-off in domestic markets. At present there Carpet Council News Magazine Nov March

50 SHILPI HAAT {CEPC launched extensive publicity for exploring Indian Carpets and promoting handmade carpets of India by advertising with the assistance from DC (H) on the Varandha Pillars at Rajeev Gandhi Handicraft Bhawan, visible to everyone in and around the venue} is no platform available through which such retailing is possible. The Exhibition cum sale of Handmade Carpets and other Floor Coverings in domestic market generate some business to cover up their costs. The event was inaugurated by Shri Kuldeep Raj Wattal, Chairman, Carpet Export Promotion Coucnil (CEPC), in the august presence of Shri Shiv Kumar Gupta, Executive Director cum Secretary, Officers and staff of Carpet Export Promotion Council. The Exhibtion-cum-Sale was held continously for 15 days days from am to 7.30 pm from November 1 to 15, 2015, without observing any close day during the period. Selected member exhibitors (consisting of artisans, weavers & small entrepreneurs) who had displayed their products prominently were very happy to be part of such an initiative organised by CEPC. Participant artisans, weavers, and small entrepreneurs were able to launch, branded and sold their products sucessfully in domestic market, through the O/o the Development Commissioner (Handicrafts), SHILPI HAAT. CEPC has done publicity through Advertisements released by the Office of the Development Commissioner (Handicrafts), Ministry of Textiles, Govt of India, in some national dailies; insertion and distribution of pamphlets through Newspaper distribution channel and broadcast on Big FM Channel at 92.7 are as follows: 1. Advertisements appeared on 4/11/2015 in the following National Dailies as under: (a) The Hindustan Times English North India Edition; 50 Carpet Council News Magazine Nov March 2016

51 (b) Nav Bharat Times Hindi version of The Times of India; 2. The 3rd Set of advertisements released on 8th November 2015 in National Dailies as Follows: (1) The Hindustan Times (English ); (2) The Nav Bharat Times (Hindi); 4. Pamphlets Distribution: We have distributed around 20,000 copies of the pamphlets / hand leaflets through Professionals in and around Shilpi Haat ; 5. Distribution of Coloured Pamphlets / leaflets (100gsm) Shilpi Haat, i.e at Regal & Rajiv Gandhi Metro Stations, Regal & Madras Hotel business centres, at Hanuman Mandir and Rakab Ganj Gurudwara etc; 6. Distribution of 50,000 (75 gsm) coloured pamphlets through News Papers Network in posh residential areas Delhi / NCR region; (Central, South, North); Member Exporters Participation In The Fair SHILPI HAAT 3. Audio Advertisement clippings on 92.7 FM (Radio at the regular intervals at three times a day at 92.7 Big FM Channel wef 4th November 2015 to 14th November, 2015; Stalls were allotted to CEPC Members, especially those who have employed carpet artisans, carpet weavers and small entrepreneurs from all parts of carpet belts, who have their stocks in hand / products for such an event. Sale proceed of `15,45, was achieved by the participants, during the period under reported. List of participant member Exporters indicating tentative sales made by them, is on the next page. Wide publicity was given as above, by the O/o The Development Commissioner (Handicrafts), New Delhi. The event was found very successful and appreciated by all the visiting distinguished persons from all walks of life, including government officials from various central government offices and customers as well. Carpet Council News Magazine Nov March

52 SHILPI HAAT Member Exporters Participation In The Fair 52 Carpet Council News Magazine Nov March 2016

53 SHILPI HAAT List of Member Exhibitor participants 1. M/s Vinayak Intl, Mirzapur; 2. M/s Sun-Deep Exports, Mirzapur; 3. M/s Jee Aar Sons, Kashmir; 4. M/s Arihant Entp, Kirti Nagar, New Delhi; 5. M/s Indian Oriental Rugs, Bhadohi, (2 Stalls); 6. M/s Chinar Internatinal, NOIDA; 7. M/s Pamposh International, NOIDA; 8. M/s Riizvi Carpets, Kashmir; 9. M/s Deonathpur Overseas, Bhadohi; (2 Stalls); 10. M/s Rug Overseas, New Delhi, (3 Stalls); 11. M/s GMC Carpets, Jaipur; 12. M/s M. Manoj Kumar & Co; 13. M/s CKSK Exports, Mirzapur; 14. M/s Siddhartha Jaipur; 15. M/s Art Age P Ltd., Jaipur; 16. M/s Sam Cottage Industries (J&K), New Delhi; 17. M/s Hasan Rugs Emporium, Bhadohi; 18. M/s Sheeltex (India), New Delhi; 19. M/s Ankush Design Gallery INC, Bhadohi; 20. M/s Sharda Exports, New Delhi (3 stalls) The success of the event can be gauged from the following statistics No of Exhibitors participated 20 (twenty) spread in two halls No of Halls allotted Two No of Visitors visited at CEPC Pavilion Around 2200 No of one to one interaction held with Govt & Embassy authorities No of Trade Enquiries No of Major International buyers visited and took samples & orders & meetings held with them No of Dignitaries / VVIPs (foreign Diplomats) including Senior staff of Diplomats and foreign office of other countries visited the ongoing Sale Exhibition Quantum of Business Generated / under pipe line (In Rs.) Around 25 15,45, We hope that O\o Development Commissioner (Handicrafts) will also allot stalls for organizing such exhibition-cum-sales at Dilli Haat (INA), Shipli Haat and in Rural Haats, spread over across India, in future. Exhibition at Shilpi Haat was concluded on 15th November 2015 on a success note. Every participant sold his goods as per the opportunity knocked their stall. Some had sold good quantum of their merchandises and some were managed on a lower scale, that too because of their salesmen-ship. Some participants were left mid-way, but most of the exhibitors were stayed back upto 15th November 2015 and done business of their products upto 7.00 PM. During last week of the exhibition, we had also managed to called for wholesalers from the popular markets from Tilk Nagar, Karol Bagh, Kirti Nagar etc and they purchased the stuffs from some of the exhibitors. Some big wigs also came to purchase stuff for their houses / offices / factory / corporate office. Some people also came from Kolkatta Tea Garden for carpets and floor coverings for their office at Kolkatta and elsewhere. One designer-cum-architect Mrs. Kohli from K2 India also paid a viist to the Mela and placed orders for the Chairperson of Indian National Congress on 13th and 14th November Carpet Council News Magazine Nov March

54 SHILPI HAAT {Handmade Carpets showcased, developed by the CEPC trainees at Jayapur Village} BUSINESS SEGMENTS Participants received good response during the fair as under: 1. Business Generated : Rs. 15,45, Enquiry received : 53 MARKET SEGMENT Connaught Place is a Business Gateway of Capital of India, thus a great potential market for Carpets & Floor coverings. As the number of commercial projects and hubs completing across the region continues to grow with tourist inflow from other countries. Connaught Place is also housing various Govt offices, Corporate Offices including Private Offices, employing thousands of people in the areas, who generally have the buying capacity of hand made products, durries, small carpets, rugs, mats, and then there is much demand of interior products including Carpets & Floor coverings in this region. Architecture and Design Community also visited the Exhibition looking to sources products and services for their commercial & interiors projects through such domestic exhibitions. There is a vast scope for expansion of Indian Carpets & other Floor covering in Delhi as such there is a need to tap this market for which we should organize such specialized Exhibition-cum Sale of Indian Handmade Carpets & Floor coverings in Delhi, in future also. SUGGESTION & RECOMMENDATION 1) Regular organizing of Exhibition-cum-Sale of carpets & Floor coverings for branding and domestic sales in such Haats at prominent places; 2) There is a need to focus on diversification of quality, design & colours keeping in mind the Surrounding of the area and Domestic Market Trends; 3) More publicity should be made by the Govt in and around Delhi NCR, focusing Handmade Carpets & Floor coverings. 54 Carpet Council News Magazine Nov March 2016