Farm Weekly is almost 65% subscriber based and predominantly mailed direct to the farmgate ensuring a guaranteed weekly audience.

Transcription

1 Farm Weekly is almost 65% subscriber based and predominantly mailed direct to the farmgate ensuring a guaranteed weekly audience.

2 a message from the publisher QUARTO-FOLD AND TABLOID COMBINED PACKAGED Farm Weekly, a subsidiary of Fairfax Media Limited, is the most comprehensive and biggest selling weekly agricultural newspaper in Western Australia. It provides maximum reach into agricultural establishments, particularly broadacre farms, which are the backbone of the Western Australian agricultural industry. Almost 65% of Farm Weekly s weekly audited circulation is subscriber based ensuring advertisers have direct access to their target market. Farm Weekly is the only rural newspaper which provides its readers and advertisers with a quality gloss-covered quarto-fold (A4) magazine complemented by a healthy sized tabloid. Each week the two products, which make up the complete Farm Weekly "big read", are packaged in a plastic bag and distributed directly to our subscribers and are also widely available for sale through country and metropolitan newsagencies. Farm Weekly even services subscribers in eastern Australia and overseas countries. Farm Weekly has been serving WA farmers for almost 90 years and the publication is so highly regarded as a must have source of information it is commonly referred to as the farmer's bible. Walk onto any WA farm and ask which farming publication they prefer or which publication they farm by, and the answer is almost certain to be Farm Weekly. Today's Farm Weekly package is a lively and informative one, brought to the reader from a good mix of well informed in-house journalists and sometimes provocative contributors. There are many reasons why WA farmers love Farm Weekly. LARGEST RURAL CLASSIFIEDS AND LIVESTOCK SECTION Farm Weekly has the largest rural classifieds in the state, the best and most comprehensive livestock sales coverage of any publication in Australia, provided by one of the best livestock teams in the country. In any given week, if Farm Weekly readers want to know what beef steers are bringing at a store sale at Narngulu in the north of the state or what store sheep prices are at Merredin in the eastern Wheatbelt, they know the complete sales report information will be available in the next edition of Farm Weekly. It's a guaranteed service for our readers which has enabled Farm Weekly to become the key information source for all livestock producers in this state. As well, this is complemented each week by market reports from Elders, Landmark, Primaries and FarmWorks providing expert agents' assessment of the trade market trends and prices. STRONG INDUSTRY, GRAIN MARKETING AND MACHINERY LINKS Farm Weekly's machinery section remains one of the biggest of any weekly rural newspaper in Australia and is part of a close association the publication enjoys with the WA Farm Machinery Dealers Association (FMDA) and other machinery industry groups such as WA No-Tillage Farmers Association (WANTFA) and the WA Regional Manufacturers (WARM). The publication maintains strong links with farm lobby groups, the Pastoralists and Graziers Association and WAFarmers and their information pages appear on a regular basis. With almost 50% of the nation s annual cereal crop produced in WA, Farm Weekly is the leader for reach and circulation to the WA broadacre farmer. It is also the excellent association that Farm Weekly enjoys with livestock, machinery and other major industry groups, that enables the publication to produce quality and effective advertising features as well as numerous special publications throughout the year. Farm Weekly also provides a service on the internet with its national website and where clients can access the latest classifieds, machinery and property information, employment positions as well as up-to-date rural news. HIGH SUBSCRIBER BASE A predominantly subscribed publication, mailed direct to the farm gate, Farm Weekly offers advertisers the opportunity of talking direct to their market. Farm Weekly management and staff continue to be committed to providing a quality product for their readers and advertising clients. TREVOR EMERY PUBLISHER/GENERAL MANAGER TERMS AND CONDITIONS OF ADVERTISING 1: Farm Weekly (ABN ), a subsidiary of Fairfax Media Limited, reserves the right, at its absolute discretion, to decline or reject any advertisement for any reason whatsoever, including, but not limited to, that the advertising is unlawful, defamatory, offensive, or otherwise unsuitable. 2: Where the advertiser, its advertising agent or representative (in these terms and conditions jointly referred to as the 'Advertiser') lodges an advertisement for a job (a 'Job Advertisement') in a Farm Weekly publication that has a prime circulation area that covers the location of the job, and it is accepted by Farm Weekly, Farm Weekly may at its absolute discretion publish the Job Advertisement in the JobsGuide and in any other Farm Weekly publication it so chooses.3: Where Farm Weekly accepts an advertisement for publication from the Advertiser, Farm Weekly may, at its absolute discretion, publish the advertisement on any or all of the Farm Weekly websites. 4: Where Farm Weekly accepts an advertisement for publication from the Advertiser, it may, at its absolute discretion, place or position the advertisement anywhere it so chooses unless the Advertiser has paid for and Farm Weekly has accepted payment and agreed to the placement of the advertisement at a particular place or position. 5: These terms and conditions do not exclude or limit the application of any provision of any statute (including the Trade Practices Act 1974) where to do so would: (a) contravene that statute; or (b) cause any part of these terms and conditions to be void. The liability of Farm Weekly, and the Advertiser's sole remedy for breach of statute, will be limited to re-supplying, or paying for the re-supply, of the advertisement at the discretion of Farm Weekly. 6: Except to the extent that clause 5 applies, Farm Weekly will not be liable for any: (a) statutory liability; (b) tortuous liability (including, but not limited to, liability for negligence); (c) conditions and warranties implied by custom, the general law or statute; and (d) liability for any direct, indirect, economic or consequential losses (including, without limitation, loss of anticipated savings, loss of profits, or any other business costs), expenses, damages and costs incurred by the Advertiser, arising out of or in connection with the publication of the advertisement or any failure to supply or delay in supplying the advertisement. 7: The advertiser must indemnify Farm Weekly against all losses, expenses, damages and costs (on a solicitor and own client basis) incurred by or awarded against Farm Weekly arising out of or in connection with any breach of these terms and conditions which is wholly or partly attributable to or arising out of the acceptance and publication of any advertisement. 8: The advertiser warrants to Farm Weekly that any advertisement that is accepted for publication contains information that is true and correct in all respects, is in no way misleading or deceptive such that it may contravene section 52 of the Trade Practices Act 1974 or any other provision of any law of the State or Commonwealth, and is otherwise lawful. 9: Without limiting Farm Weekly 'rights under clause 1 of these terms and conditions, advertisements must comply with Farm Weekly' standards of presentation, style and classification in respect of advertisement placed with Farm Weekly. 10: Where complete material is supplied electronically it must be provided in PDF format with fonts embedded. For all other supplied material Farm Weekly reserves the right to amend fonts to those licensed to Farm Weekly. 11: Where any advertisement has the appearance of editorial matter, the advertiser must include a border of a minimum of 'two point' thickness and the word "Advertisement" must be displayed on the advertisement in at least size eight-point font. 12: All run of press, classified display and classified semi-display advertising sold by Farm Weekly will be sold in whole centimetre and column units. All classified line advertising sold by Farm Weekly will be sold by the total number of lines used and Farm Weekly may, at its absolute discretion, require the advertiser to place a minimum number of lines in any advertisement before it is accepted.13: All quoted rates for advertisements and other related services by Farm Weekly are quoted inclusive of the Goods and Services Tax ('GST'). Copyright Reproduction in whole or part is not permitted without written permission of the Publisher. Where no charge is made for the preparation of advertising material, the Farm Weekly will remain owner of copyright in the advertising and material. Such advertising may be reproduced only with the consent of the Farm Weekly and upon payment of such fee as the Farm Weekly may require. Original works are subject to copyright and shall not be reproduced without authority. TERMS OF TRADING: STRICTLY 21 DAYS NET PAYMENT. ON-LINE 3 TABLOID Tabloid 4, 5 Tabloid features 4 QUARTO-FOLD Quarterfold 6 Classifieds 7 Property 8 Onserts 8 Livestock 9, 10 Livestock features 10 Special Publications 4, 10 Ripe Magazine 12, 13 Circulation, Distribution 14, 15

3 on-line advertising *All prices inclusive of GST Contact details: Wendy Gould Ph: (08) E:

4 tabloid: features planner JULY 2011 Communications & Technology Steel, Welding, Workshop Equipment Farm Machinery Annual (special publication) Focus on Pasture Topping Farm Trees, Soil Conservation Mail Order Products Guide Steel, Welding, Workshop Equipment Energy Savers/Green Living Grain Marketing AUGUST Home & Farm Improvements Dowerin Field Days (special publication) Focus on Haybaling & Silage Gearing up for Harvest Newdegate Field Days (special publication) Health & Well-being Heading to Dowerin Specials Biofuels, Carbon Trading Higher Education & Career Opportunities SEPTEMBER Dowerin/Newdegate Field Days Reviews Farm Bikes Farm Water & Irrigation Fencing, Sheds & Yards Mingenew Field Days (special publication) Perth Royal Show (special publication) Feral Pests Gearing Up for Harvest Liquid & Granulated Fertiliser Aircraft Services OCTOBER Boating, Fishing & Camping Grain Marketing, Handling, Storage Karragullen Field Day Canola The Golden Grain Focus on Firefighting Looking after the Land Solar, Wind and Portable Power Money Matters Driving Diesels NOVEMBER Mowers, Slashers & Chainsaws Training & Career Options Pumping, Irrigation & Firefighting Midland & Surrounds Mail Order Catalogue (special publication) Planning your Purchases for 2012 Products Guide Health & Well-being Home Farm Improvements Technology in Agriculture Boating, Fishing & Camping DECEMBER AgDirections 2012 (special publication) Focus on Spraying Post Harvest Investment Christmas Gift Guide Retirement & Leisure Farm Safety, Products Guide End of Year Car Specials JANUARY 2012 Training and Career Options Focus on Health and Well-being Property Plus Investment Machinery Maintenance & Farm Safety Earthmoving & Heavy Duty Machinery Australian Made Focus on Summer Spraying Precision Farming/Technology FEBRUARY Focus on No-Till (WANTFA) Pasture, Seeding & Fertiliser Farm Vehicles, Bikes, Accessories School Open Days Focus on Boyup Brook Looking after the land Tractors & Tillage Wagin Woolorama (special publication) MARCH Recreation, Relaxation & Holidays 4WD & Performance Vehicles Fencing, Sheds & Yards Focus on Grains & Canola Liquid Fertiliser Energy Efficiency Wagin Woolorama Review Chemicals & Spraying Building renovations & redesign APRIL Tillage, Seeding & Spraying Health & Well-being & HEARTland Balingup Small Farm Field Day Buying for Someone Special Diversifying through Aquaculture Retirement & Active Seniors Make Mine Concrete MAY Farm Bikes Environmental Logic Focus on Education & Career Training Focus on Small Engines & Generators Farm Finance, Insurance & Investment Focus on Tanks & Pumps Farm Safety & Maintenance Wedding Day Bliss Products & Services Directory (special publication) JUNE Farm Vehicles & Mean Machines Fencing, Sheds & Yards Midland Window to the Wheatbelt Post Emergent Spraying Home & Farm Improvements Focus on Farm Water Mowers, Slashers & Chainsaws Farm Equipment News Tax Time Stocktake Sales

5 tabloid: - section 2 CASUAL ADVERTISING RATE EX GST +10% GST TOTAL Per column centimetre $12.40 $1.24 $13.64 Features advertising rate (inc 4 colour) $13.40 $1.34 $14.74 CONTRACT RATES EX GST + 10% GST TOTAL cm $12.20 $1.22 $ cm $12.00 $1.20 $ cm $11.80 $1.18 $ cm $11.60 $1.16 $ cm + $11.40 $1.14 $12.54 COLOUR CHARGE EX GST + 10% GST TOTAL Spot Colour $150 $15 $165 Four Colour $500 $50 $550 FRONT PAGE (4-COLOUR) EX GST + 10% GST TOTAL Image Area 240mm x 260mm $2790 $279 $3069 FRONT PAGE STRIP EX GST + 10% GST TOTAL 70mm x 260mm (4 colour) $1190 $119 $1309 WEATHER STRIP EX GST + 10% GST TOTAL 70mm x 260mm (4 colour) $1095 $ $ SUBSCRIPTION HOTLINE TOLL FREE Farm Weekly is almost 65% subscriber based. DISPLAY MECHANICAL DETAILS Printed Web Offset on 52gsm Image area (Trim size 420mm x 285mm) Column depth Page width 8 columns Full page One column Two columns Three columns Four columns Five columns Six columns Seven columns Eight columns 380mm x 8col (260mm) 380 mm 260 mm 380mm x 8col (260mm) 29mm 62mm 95mm 128mm 162mm 195mm 227mm 260mm DOUBLE PAGE SPREAD Including gutter, 380mm x 540mm No charge is made for gutters when a double page spread is booked. MATERIAL Printed on 52gsm. Screen requirements 85 lpi. All material is to be supplied electronically as an Adobe Acrobat PDF file (fonts embedded). Farm Weekly is printed Offset and blocks or mats are not acceptable. BOOKING & COPY DEADLINES Latest acceptable times are as follows: Bookings close 5pm Wednesday week prior to publication. Copy for setting 5pm Wednesday week prior to publication. Complete material and camera ready artwork 5pm Thursday week prior to publication. If material is not supplied by the appropriate deadline the publisher reserves the right to repeat material previously used. CONTRACT RATES Contract rates do not apply to front covers, gloss pages, special placements and special publications.

6 quarto-fold: - section 1 CASUAL ADVERTISING RATE EX GST +10% GST TOTAL Per column centimetre $12.40 $1.24 $13.64 CONTRACT RATES EX GST + 10% GST TOTAL cm $12.20 $1.22 $ cm $12.00 $1.20 $ cm $11.80 $1.18 $ cm $11.60 $1.16 $ cm $11.40 $1.14 $12.54 ADVERTISING SIZES (Image Area) FULL PAGE HALF PAGE HALF PAGE QUARTER PAGE 250mm x 180mm 250mm x 88mm 130mm x 180mm 130mm x 88mm COLOUR CHARGE EX GST +10% GST TOTAL Spot colour $150 $15 $165 Four colour $500 $50 $550 4 COLOUR GLOSS EX GST + 10% GST TOTAL Front Cover - Image Area 220 x 180mm $2840 $284 $3124 Colour Gloss Page - Image Area 250 x 180mm $2020 $202 $2222 DISPLAY MECHANICAL DETAILS Printed Web Offset on 52gsm Image area 250mm x 4 col (180mm) Column depth 250mm Page width 4 columns 180mm Full page 250mm x 4 col (180mm) (Trim size 273mm x 205mm, bleed extra 5mm) One column 42mm Two columns 88mm Three columns 135mm Four columns 180mm Double page spread (including gutter) 250mm x 378mm No charge is made for gutters on double page spread BOOKING & COPY DEADLINES Latest acceptable times are as follows: General display bookings close 12 noon Friday, week prior to publication. Copy for setting 12 noon Friday, week prior to publication. Complete material and camera ready artwork: 12 noon Monday prior to publication. MATERIAL MONO AND SPOT COLOUR All material is to be supplied electronically as an Adobe Acrobat PDF file (fonts embedded). Screen requirements 85 lpi. Farm Weekly is printed Offset and blocks or mats are not acceptable. MATERIAL COVER AND FULL COLOUR PAGES Covers (on gloss paper): 150 screen. Text pages (on 52gsm): 85 screen lpi. If material is not supplied by the appropriate deadline the publisher reserves the right to repeat material previously used. CONTRACT RATES Contract rates do not apply to front covers, gloss pages, special placements and special publications.

7 quarto-fold classifieds CLASSIFIED DISPLAY EX GST +10% GST TOTAL Per column centimetre 5 columns $11.10 $1.11 $12.21 Full Page $ $ $ Half Page $ $72.15 $ Please note: DISPLAY & LINEAGE CLASSIFIEDS APPEAR IN THE QUARTO-FOLD SECTION OF FARM WEEKLY COLOUR CHARGE EX GST + 10% GST TOTAL Spot colour $150 $15 $165 Four colour $500 $50 $550 GENERAL CLASSIFIED LINEAGE RATE (includes Farmonline) EX GST + 10% GST TOTAL Up to 20 words $20.40 $2.04 $ to 30 words $25.70 $2.57 $ to 40 words $29.10 $2.91 $ to 50 words $30.80 $3.08 $ words plus extra 30 cents per word (inc GST) EMPLOYMENT DISPLAY (includes jobs.com.au) EX GST + 10% GST TOTAL Per column centimetre 5 columns $12.30 $1.23 $13.53 EMPLOYMENT LINEAGE (includes jobs.com.au) EX GST + 10% GST TOTAL Up to 20 words $23.40 $2.34 $ to 30 words $28.70 $2.87 $ to 40 words $32.10 $3.21 $ to 50 words $33.80 $3.38 $37.18 extra 40 cents per word (inc GST) Spot light blue (per advert, lineage only) extra $18 $1.80 $19.80 CLASSIFIED MECHANICAL DETAILS Image Area Column depth Page width 5 columns Full page One column Two columns Three columns Four columns Five columns 250mm x 5 columns 250mm 180mm 250mm x 5 columns 31mm 69mm 106mm 143mm 180mm BOOKING & COPY DEADLINES Farm Weekly is a weekly magazine and is home delivered and available in newsagencies on Thursday. Subscription hotline Toll Free (Farm Weekly is almost 65% subscriber based). Booking deadline display and lineage 12 noon Monday prior to publication. Latest acceptable times for copy display and lineage 2pm Monday prior to publication. MATERIAL Printed on 52gsm. Screen requirements are 85 lpi. All material is to be supplied electronically as an Adobe Acrobat PDF file (fonts embedded). Farm Weekly is printed offset and blocks or mats are not acceptable. If material is not supplied by the appropriate deadline the publisher reserves the right to repeat material previously used. CLASSIFIED ADVERTISING Freecall Freefax

8 quarto-fold: property onserts DISPLAY ADVERTISING EX GST +10% GST TOTAL Per column centimetre 5 columns $12.90 $1.29 $14.19 (includes 4 colour) Full Page $ $ $ Half Page $ $83.85 $ Contract rates on application PROPERTY MECHANICAL DETAILS Image Area 250mm x 5 columns Column depth 250mm Page width 5 columns 180mm Full page 250mm x 5 columns (180mm) One column 31mm Two columns 69mm Three columns 106mm Four columns 143mm Five columns 180mm MATERIAL Printed on 52gsm. Screen requirements are 85 lpi. All material is to be supplied electronically as an Adobe Acrobat PDF file (fonts embedded). Farm Weekly is printed offset and blocks or mats are not acceptable. If material is not supplied by the appropriate deadline the publisher reserves the right to repeat material previously used. BOOKING & COPY DEADLINES Farm Weekly is a weekly magazine and is home delivered and available in newsagencies on Thursday. Booking deadlines 12 noon Friday prior to publication. Copy for setting 12 noon Friday prior to publication. Camera ready artwork 12 noon Monday prior to publication. SUBSCRIPTION HOTLINE TOLL FREE Farm Weekly is almost 65% subscriber based. onserts ONSERTS (Conditions apply) EX GST +10% GST TOTAL Onserts are accepted subject to size, weight and space availability. No guarantees for placement date are offered. Prices quoted are per 1000 or part thereof for A4 size onserts stitched on long spine and on gsm stock only. Rates: Single A4 sheet $240 per 1000 $24 per 1000 $264 per 1000 A3 folded to 4pp $260 per 1000 $26 per 1000 $286 per 1000 A3 folded to 8pp $280 per 1000 $28 per 1000 $308 per pp A4 $300 per 1000 $30 per 1000 $330 per pp A4 $320 per 1000 $32 per 1000 $352 per pp A4 $340 per 1000 $34 per 1000 $374 per pp A4 $360 per 1000 $36 per 1000 $396 per pp A4 $380 per 1000 $38 per 1000 $418 per pp A4 $400 per 1000 $40 per 1000 $440 per 1000 Onserts larger than 44pp or sizes other than A4 Price on application Full run - 16,200 copies Deadlines: Onserts must be received seven days prior to issue date.

9 quarto-fold livestock DISPLAY ADVERTISING EX GST +10% GST TOTAL Stud Stock, Stock Auctions Clearing Sales and General Auctions per column centimetre 4 columns $14.90 $1.49 $16.39 (includes 4 colour) DISPLAY MECHANICAL DETAILS Printed Web Offset Image area 250mm x 4 col (180mm) Column depth 250mm Page width 4 columns 180mm Full page 250mm x 4 columns (Trim size 276mm x 205mm, bleed extra 5mm) One column 42mm Two columns 88mm Three columns 135mm Four columns 180mm Double page spread (including gutter) 250mm x 378mm No charge is made for gutters on double page spread BOOKING & COPY DEADLINES Latest acceptable times are as follows: Stud stock - 12 noon Friday prior to publication. Stock Auctions, Clearing sales, General auctions - 12 noon Monday prior to publication. MATERIAL Covers (on gloss paper): 150 screen with a colour proof. Text pages (on 52gsm): 85 screen lpi. MATERIAL All material is to be supplied electronically as an Adobe Acrobat PDF file (fonts embedded). Farm Weekly is printed Offset and blocks or mats are not acceptable. SUBSCRIPTION HOTLINE TOLL FREE Farm Weekly is almost 65% subscriber based.

10 livestock features planner Published August 4, 2011 Published November 24, 2011 Published Sept 1, 2011 Published May, 2012 Published January 26, 2012 JULY 2011 Pig Industry Broome Bull Sale Stud Stock Fixtures AUGUST WA Merino Week (special publication) Peel region Alpacas SEPTEMBER Perth Royal Show (special publication) Prime Lamb and Meat Sheep (special publication) OCTOBER Perth Royal Show review NOVEMBER Beef Annual (special publication) Lot Feeding Albany Region Alpacas DECEMBER Calendar (special publication) JANUARY 2012 Great Southern Bull Sale Focus on Murray Grey Focus on Angus Beef It Up (special publication) FEBRUARY Gingin Multi-breed Bull Sale Kojonup Invitation Bull Sale WA Supreme Bull Sale Focus on Dry Feeding MARCH WA Bos Indicus Group Bull Sale Wagin Woolorama (special publication) Better Beef Williams Gateway Expo APRIL Focus on Live Export Autumn Alpaca Show MAY Sheep and Wool Industry Products & Services Directory (special publication) Australian Dohne (special publication) Australian Poll Dorset (special publication) JUNE Dairy Industry Alternative Farming Published December 15, 2011 Note - Livestock features appear in the quarto-fold section of Farm Weekly

11 Phone: PAGE 3 WA S BIGGEST selling rural newspaper PAGES PAGES electronic file transfer Criteria for electronically supplied advertising for Farm Weekly publications. Farm Weekly uses PC computers. WEATHER WATCH ESSENTIAL REQUIREMENTS 1. Supply a PDF (with all fonts embedded) of the document built to the dimensions to match the size booked 2. Graphics used in documents can be Photoshop files, Illustrator and EPS or tiffs preferably in CMYK not lab/rgb colour 3. A name and phone number of whom to contact in the event of a problem SECTION 2 Thursday, May 5, 2011 Crop cover options increase Students stick with agriculture The week s rainfall and temperatures: page 40 Features Landcare in focus SUPPLY BY or INTERNET TRANSFER 1. Electronic transfer via Quickcut or Websend software for Farm Weekly and all special publications listed in this media kit 2. is acceptable providing the file size keeps below 8MB. See contact details on this page for address NON ACCEPTABLE FILE TYPES Microsoft Word, Publisher or any documents created on PC office platforms. Graphics can be supplied to us either electronically at minimum 200 dpi CMYK or as original artwork to be scanned and the text will be reset. OUTPUTTING PROCEDURE Jobs/pages are paginated using Quark X Press 7.1 on PC computers. Built Strong For W.A Conditions With A Huge Range Of Options & Sizes Offering State Wide Sales And Service FILM AND BROMIDE All publications are published electronically. Film and bromide are no longer acceptable material. ENQUIRIES Any enquiries regarding electronic transer should be directed to the Production Manager on Ph (08) or Fax (08) *If supplying PDF material please make sure there are no RGB elements integrated into them. All graphics/colours used MUST be in CMYK (Cyan, Magenta, Yellow, Black) format. EPS s (CMYK or greyscale): all electronically supplied graphics must have a minimum resolution of 200 dpi. Tiffs (line art) must have a minimum resolution of 600 dpi. A complete electronic copy of this media kit is available at: HEAD OFFICE PERTH: 9 Kitchener Avenue, Victoria Park, WA 6100 Postal address: PO Box 1268, Victoria Park East, WA 6981 Telephone: Fax: (Administration) Free Call Advertising: Free Call Facsimile: Subscription hotline Toll Free ADVERTS production.fw@ruralpress.com EDITORIAL farmweekly@ruralpress.com

12 ripe lifestyle magazine PRINT RUN 23,200 COPIES PER ISSUE. INSERTED MONTHLY INTO WA s BIGGEST SELLING RURAL NEWSPAPER lifestyle magazine PLUS TWO FAIRFAX MEDIA WA REGIONAL PUBLICATIONS PHOTO COURTESY: DEBORAH BADGER E & MJ ROSHER PTY LTD 1748 Albany Highway, Kenwick, WA 6107 Phone: Fax: sales@rosher.com.au

13 ripe lifestyle magazine ADVERTISING RATES, SIZES & DEADLINES FULL PAGE HALF PAGE THIRD PAGE 31.5cm x 5 Columns 315mm x 226mm $ GST ($1760 inc GST) THIRD PAGE 14.5cm x 3 Columns 145mm x 135mm $560 + GST ($616 inc GST) 14.5cm x 5 Columns 145mm x 226mm $880 + GST ($968 inc GST) QUARTER PAGE 14.5cm x 2 Columns 145mm x 88mm $380 + GST ($418 inc GST) 9cm x 5 Columns 90mm x 226mm $560 + GST ($616 inc GST) PREMIUM SPACE: Front Page Strip: 90mm x 226mm $900 + $90 GST = $990 Back Page: 315mm x 226mm $ $170 GST = $1870 A specialist, full colour gloss American tabloid sized, horticulture, lifestyle and small farms magazine, printed monthly. Don t miss the opportunity to reach a targeted audience through Farm Weekly, WA s biggest selling rural newspaper and Fairfax Media regional newspapers, the Augusta-Margaret River Mail, and Donnybrook-Bridgetown Mail providing a print run of 23,200 copies per issue. Ripe magazine is published on the last Thursday of every month in Farm Weekly and in the equivalent week for Fairfax Media regional newspapers. Booking deadline: Tuesday, 9 days prior to publication date. Copy deadline: Thursday, 7 days prior to publication date. Electronic files can be sent as high-res PDFs via: Quickcut, Websend or /2012 Publication dates: Thursday, July 28 Thursday, August 25 Thursday, September 29 Thursday, October 27 Thursday, November 24 Thursday, December 29 Thursday, January 26 Thursday, February 23 Thursday, March 29 Thursday, April 26 Thursday, May 31 Thursday, June 28 lifestyle magazine Advertising enquiries: Sandra King P: F: E: sandra.king@ruralpress.com

14 total distribution profile Wyndham KIMBERLEY 54 CENTRAL WHEATBELT Scale in Kilometres Broome Derby KIMBERLEY Halls Creek SOUTHERN COASTAL 1726 GASCOYNE 140 CENTRAL WEST 1666 Karratha Port Hedland GREAT SOUTHERN 2942 Exmouth PILBARA GOLDFIELDS 128 Newman LOWER WEST 1176 Carnarvon GASCOYNE Earaheedy INTERIOR Giles SOUTH WEST 1360 PILBARA 142 Meekathara Warburton Ranges EUCLA 3 PERTH & Outer Metro Geraldton CENTRAL WEST PERTH LOWER WEST Bunbury SOUTH WEST CENTRAL WHEATBELT Northam Merredin Narrogin GREAT SOUTHERN Manjimup Albany Kalgoorlie GOLDFIELDS Norseman SOUTHERN COASTAL Esperance Yamama EUCLA Map not to scale INTERSTATE 415 INTERNATIONAL 8 AGENCY/OFFICE DISTRIBUTION 541 TOTAL DISTRIBUTION 15,500* (*as at June 2, 2011) Audited circulation comparison - June ,201 13,309 Farm Weekly Countryman 13,531 # Farm Weekly 13,531 # Graph not to scale 7526* # *Excludes education and event sales # (Audit Burea of Circulations ABC) Apr-95 Aug-95 Dec-95 Apr-96 Dec-96 Apr-97 Aug-97 Dec-97 Apr-98 Aug-98 Dec-98 Apr-98 Aug-98 Dec-99 Apr-99 Aug-00 Dec-00 Apr-01 Aug-01 Dec-01 Apr-02 Aug-02 Dec-02 Apr-03 Aug-03 Dec-03 Jun-04 Dec-04 Jun-05 Dec-05 Jun-06 Dec-06 Dec-06 Jun-07 Dec-07 Jun-08 Dec-08 Jun-09 Dec-09 Jun-10 Dec-10 Jun-11

15 subscription profile Wyndham KIMBERLEY Broome Cable Beach Derby Kununurra Fitzroy Crossing TOTAL 23 CENTRAL WHEATBELT York Beverley Narembeen Quairading Shackleton Northam Grass Valley Meckering Cunderdin Tammin Kellerberrin Doodlakine Merredin Bruce Rock Muntadgin Burracoppin Westonia Bodallin Moorine Rock Southern Cross Goomalling Dowerin Cadoux Kalannie Beacon Koorda Bencubbin Mukinbudin Bullfinch Wyalkatchem Yelbini Trayning Kununoppin Nungarin Bakers Hill Clackline Wongan Hills Ballidu Pithara Dalwallinu Wubin Buntine Latham TOTAL 1460 SOUTHERN COASTAL Kendenup Mt Barker Narrikup Redmond Manypeaks Albany 6330/1/2 203 Ongerup Jerramungup Borden Ravensthorpe Hopetoun Grass Patch Scaddan Gibson Esperance TOTAL 999 GASCOYNE Kalbarri Yalgoo Mt Magnet Sandstone Cue Meekatharra Carnarvon TOTAL 66 CENTRAL WEST Dandaragan Moora Cervantes Coomberdale Watheroo Leeman Coorow Jurien Bay Carnamah Eneabba Three Springs Badgingarra Mingenew Dongara Walkaway Geraldton 6530/1 146 Moonyoonooka Northampton Yerecoin Piawaning Bindi Bindi Miling Perenjori Morawa Mullewa Tenindewa TOTAL 962 GREAT SOUTHERN Brookton Pingelly Popanyinning Cuballing Narrogin Highbury Wagin Woodanilling Katanning Broomehill Tambellup Cranbrook Tenterden Gnowangerup Nyabing Pingrup Dumbleyung Moulyinning Kukerin Lake Grace Newdegate Lake King Pingaring Karlgarin Hyden Tincurrin Dudinin Kulin Kondinin Wickepin Yealering Bullaring Corrigin Boddington Williams Darkan Duranillin Muradup Kojonup Frankland TOTAL 1982 GOLDFIELDS Kalgoorlie Kookynie Boulder Leinster Leonora Laverton Kambalda Norseman Salmon Gums Wiluna TOTAL 66 LOWER WEST Coolup Waroona Yarloop Cookernup Harvey Wokalup Benger Brunswick Collie Roelands Burekup Waterloo Picton Bunbury 6230/1 51 Eaton Australind Dardanup Muchea Bindoon Gingin Wannamal Mogumber New Norcia Chidlow Wooroloo Wundowie Toodyay Bolgart Calingiri TOTAL 543 SOUTH WEST North Dandalup Pinjarra Boyanup Donnybrook Lowden Wilga Boyup Brook Kirup Mullalyup Balingup Greenbushes Bridgetown Manjimup Pemberton Northcliffe Capel Nannup Busselton Dunsborough Yallingup Cowaramup Margaret River Witchcliffe Karridale Augusta Denmark Rocky Gully Walpole TOTAL 747 Exmouth Carnarvon Scale in Kilometres Port Hedland Karratha PILBARA GASCOYNE Meekathara Broome Derby KIMBERLEY INTERIOR Geraldton CENTRAL WEST GOLDFIELDS Kalgoorlie CENTRAL WHEATBELT PERTH Northam Merredin Norseman EUCLA Narrogin LOWER WEST GREAT Bunbury SOUTHERN SOUTHERN Map not to scale COASTAL SOUTH WEST Esperance Manjimup Albany Newman PILBARA Exmouth Onslow Dampier Karratha Pannawonica Roebourne Port Hedland Tom Price Newman Paraburdoo Nullagine Marble Bar TOTAL 44 EUCLA Rawlinna PERTH City, suburbs & outer metro 946 INTERSTATE Queensland 15 South Australia City, Suburbs & Regional 251 Tasmania 1 Canberra 5 New South Wales City, Suburbs & Regional 55 Victoria City, Suburbs & Regional 82 Northern Territory 6 INTERNATIONAL TOTAL 8 Total subscriptions 8264 as at June 2, 2011 Earaheedy Yamama Halls Creek Giles Warburton Ranges

16 on-line WA s BIGGEST selling rural newspaper