COMMERCIAL RADIO MARKET PROFILES 2018 WESTERN AUSTRALIA

Transcription

1 COMMERCIAL RADIO MARKET PROFILES 2018 WESTERN AUSTRALIA

2 CONTENTS INTRODUCTION 3 REFERENCES 4 MARKET STATIONS 5 Albany Hit95.3, Triple M 783AM 5 Bridgetown Hit Southwest, Triple M 900AM 9 Broome Spirit Broome, Red FM Broome 13 Bunbury Hit95.7, Spirit Southwest, Triple M 963AM 17 Carnarvon Classic Hits 666, Hot Hits Esperance Hit102.3, Triple M 747AM 25 Geraldton Spirit Radio, Red FM 29 Kalgoorlie Hit97.9, Triple M 981AM 33 Karratha Spirit Radio, Red FM 37 Katanning Hit94.9, Triple M Great Southern 41 Mandurah 97.3 Coast FM, 91.7 The Wave 45 Merredin Hit105.1, Triple M 1098AM 49 Narrogin Hit100.5, Triple M Great Southern 53 Northam Hit96.5, Triple M 864AM 57 Perth 96FM, 6IX, 6PR, Nova 93.7, Hit92.9, Mix Port Hedland Spirit Radio, Red FM 65 Remote Commercial Radio Service Western Zone Spirit Radio, Red FM 69 DATA TABLES CENSUS OF POPULATION & HOUSING i 2016 HOUSEHOLD EXPENDITURE SURVEY xv 2 Commercial Radio Profiles

3 INTRODUCTION WELCOME TO THE SIXTH EDITION OF THE COMMERCIAL RADIO MARKET PROFILES Australian commercial radio stations are a vital and integral part of their local communities. Australians have always had a relationship with, and trust in, their local radio station and this close connection can help build a solid foundation for all stakeholders including direct advertisers, agencies and clients. Even as technology changes commercial radio remains live and local continuing to offer advertisers an unique means of delivering a targeted message and successfully engaging at a grassroots level. Listening to a radio ad has been likened to hearing it from a friend. The Commercial Radio Profiles are a reference tool to help communicate with advertising agencies, media buyers and potential clients for planning radio advertising in Australia. They are designed to provide a thorough understanding of each radio licence area s size and demographics and to highlight the connection and engagement opportunities available on local and networked radio. These Commercial Radio Profiles should be used in conjunction with resources available on the (CRA) website, radioalive.com.au, with up to date case studies, current station information, commercial radio listening summaries and consumer research which explores why Australians tune into radio. The information in these profiles is based on radio Licence Area Plans (LAP), as determined by the Australian Communications and Media Authority (ACMA). Statistical information is derived from the latest Australian Bureau of Statistics Census of Population and Housing conducted on 9 August 2016, the Household Expenditure Survey, and the Agricultural Census. The Commercial Radio Profiles 2018 illustrate the potential of the localism, cost effectiveness, reach, and listener loyalty and engagement of commercial radio. Should you require further information, please do not hesitate to contact the CRA ing Team on , or visit the website: radioalive.com.au. Regards, Joan Warner Chief Executive Officer 3

4 REFERENCES The information within this document is based on the radio licence areas determined by the Australian Communications and Media Authority (ACMA). The figures include fortuitous coverage where any SA1 extends beyond the boundary of the RA1. MapData services Pty Ltd has calculated the statistical information from several Australian Bureau of Statistics (ABS) sources: 2016 CENSUS OF POPULATION AND HOUSING (conducted 9 August 2016) For all socio-economic, demographic and occupational data HOUSEHOLD EXPENDITURE SURVEY (HES) While the HES is conducted infrequently the data is projected using regional CPI (consumer price index) information. RADIO LICENCE AREA MAPS RA1 areas as determined by the ACMA. Esri World Topographic Basemap. Sources: Esri, HERE, Garmin, Intermap, increment P Corp., GEBCO, USGS, FAO, NPS, NRCAN, GeoBase, IGN, Kadaster NL, Ordnance Survey, Esri Japan, METI, Esri China (Hong Kong), swisstopo, OpenStreetMap contributors, and the GIS User Community AGRICULTURAL CENSUS The results of the Agricultural Census are available only for Statistical Areas Level 2 (SA2). The agricultural data for stations licence areas containing part SA2s is an estimate based on whether the centroid of the SA2 was within the licence area or not. The agricultural table on page four of each profile provides a summary of categories for the radio licence area. LEGEND Coastline; State borders Licence Area Principal roads; Cities (medium and large) Secondary roads; Towns, cities (small) Minor roads; Localities The units listed in the Agricultural Table include: Ha: Hectares T: Tonne N: Number Kg: Kilogram Dz: Dozen. NB: Population figures sourced from 2016 Census data and may differ from estimates used in survey reports. Population figures in these licence area profiles will be updated annually based on current ABS figures. Disclaimer: Agriculture Commodity Area of Holding refers to farmland only and excludes non-agricultural land. ACMA data may vary based on definitions. 4 Commercial Radio Profiles

5 ALBANY HIT95.3 TRIPLE M 783AM Station Name Hit95.3 Triple M 783AM Call Sign 6AAY 6VA Frequency MHz 783 khz Network Southern Cross Austereo Southern Cross Austereo Address PO Box 5293, Albany, WA 6330 PO Box 5293, Albany, WA 6330 Phone Fax wa@hit.com.au wa@triplem.com.au Web Address hit.com.au/albany triplem.com.au/albany Description of Content/Format Hot Adult Contemporary Classic Hits Demographic Profile of Station Audience

6 ALBANY Albany is the regional centre of the Lower Great Southern area of WA, situated on the coast 400 kilometres south of Perth. Albany is the main centre on the Rainbow Coast. Other major towns include Denmark and Mount Barker. With its rugged and picturesque coastline, Albany and the surrounding area is WA s most popular tourist destination after Perth, with the season peaking in summer and during the school holidays. The permanent is very stable, with it more than trebling during the Christmas period. During the remainder of the year, constant streams of tourists are attracted to the Rainbow Coast. The coastline is visited each year by whales. Albany is the site of the state s first settlement and is therefore of significant historical interest. It is situated on King George Sound, with Mount Clarence and the monument to the Light Horse Brigade dominating the skyline. In comparison to the 2011 census, the within the radio licence area of Albany has increased by 7.12% to 48,461. The birthplace for 77% of the was Oceania including Australian, New Zealander, Indigenous and Islander persons. 8,773 people (18%) were attending an educational institution in Of these, 44% were in infants or primary, 39% attended a secondary educational institution, 11% attended TAFE and 6% attended university or another tertiary institution. 37% or 18,138 people already have a tertiary qualification; 30% of these people have a degree and 70% have a certificate, diploma or another tertiary qualification. Of the total dwellings (17,828) in Albany, 38% are owned outright and 31% are mortgaged. Private rental properties represent 22% of total dwellings. 24% of the total households (17,739) in Albany have a household income range between $21,000 $42,000pa, 25% between $42,000 $77,999pa, and 11% between $78,000 $103,999pa. AGRICULTURE The area s major economic base is agriculture. Beef, sheep and wool are features of the region, with the area supporting around 112 thousand beef cattle and over 411 thousand sheep and lambs. Over 66 thousand tonnes of wheat for grain, over 20 thousand kilograms of orchard fruit and nearly 133 thousand kilograms of avocados were produced in EMPLOYMENT The majority (52%) of the labour force of 22,459 is employed full time. Albany is the regional centre for a large number of commercial organisations and government departments catering to the towns and surrounding areas. The main industries of employment are: Education and Training/Health Care and Social Assistance; Wholesale Trade/Retail Trade/Accommodation and Food Services; and Manufacturing/Electricity Gas Water and Waste Services/Construction. 6 Commercial Radio Profiles

7 ALBANY AGE COHORTS Age Male Female 10+ years 21,258 21,578 42, % 0-9 years 2,914 2,711 5, % years 2,772 2,455 5, % years 1,693 1,389 3, % years 3,684 3,732 7, % years 4,699 5,051 9, % years 3,512 3,689 7, % years 2,922 3,007 5, % 75+ years 1,976 2,255 4, % ,453 22,789 45, ,172 24,289 48, % % change % LABOUR FORCE Employment classification Labour force Full-time employed 11, % Part-time employed 8, % Not stated employed 1, % Unemployed 1, % labour force 22, % HOUSEHOLD INCOME Income range (pa) Occupied dwellings $0 $7, % $7,750 $20, % $21,000 $41,999 4, % $42,000 $77,999 4, % $78,000 $103,999 2, % $104,000 $129,999 1, % $130,000 $155, % $160,000 $181, % $182,000 $207, % $208, % Not stated 1, % households 17, % FAMILY STRUCTURE Type of family families Couple families Children 4, % Couple families No children 5, % Single parents 1, % Other families % families 12, % OCCUPATION Employment classification Occupations Managers/Professionals 6, % Technicians & trade workers/ Community & personal service workers 5, % Clerical & administrative workers 2, % Sales workers 1, % Machinery operators & drivers/labourers 4, % Not stated % 21, % INDUSTRY Industry Workforce Agriculture, forestry & fishing 2, % Mining % Manufacturing/Electricity, gas, water & waste services/construction Wholesale trade/retail trade/ Accommodation & food services Transport, postal & warehousing/ Information, media & communications Financial & insurance services/ Rental hiring & real estate services/ Administration & support services 3, % 4, % % 1, % Professional scientific & technical services % Public administration & safety 1, % Education & training/health care & social assistance 4, % Arts & recreation services % Other services % Not stated % 21, % ANNUAL HOUSEHOLD EXPENDITURE Product or service $000 s (pa) Food & non-alcoholic beverages 222,276 Alcoholic beverages 28,865 Clothing & footwear 39,017 Household furnishings & equipment 56,597 Furniture & floor covering 19,284 Household appliances 14,797 Household services & operation 40,066 Medical care & health expenses 89,929 Motor vehicle purchase 28,115 Motor vehicle running costs 129,200 Recreation 166,072 Recreational & educational equipment 38,998 Holidays 74,017 Personal care 27,394 7

8 ALBANY TYPE OF EDUCATIONAL INSTITUTION BEING ATTENDED School Male Female Infants/primary 2,009 1,886 3, % Secondary 1,733 1,653 3, % TAFE % University % 4,330 4,443 8, % DWELLING TENURE TYPE Tenure type dwellings Fully owned 6, Mortgaged 5, Private rental 3, Housing authority/not stated 1, Other tenure type dwellings 17, % UNIVERSITY QUALIFICATIONS Type of tertiary qualification Degree 5, % Certificate 12, % 18, % MORTGAGE PAYMENTS Monthly mortgage payment Mortgaged dwellings $0 $449 per month % $450 $799 per month % $800 $999 per month % $1,000 $1,799 per month 1, % $1,800 $2,399 per month 1, % $2,400 $2,999 per month % $3,000 $3,999 per month % $4,000+ per month % Not stated % mortgaged dwellings 5, % MOTOR VEHICLES Number of cars % No vehicles % 1 vehicle 5, % 2+ vehicles 11, % Not stated % 17, % AGRICULTURAL COMMODITY Agriculture commodity Value Area of holding area (ha) 425,447 Cereal crops Wheat for grain Production (t) 66,180 Cereal crops Rice for grain Production (t) 0 Cereal crops Barley for grain Production (t) 117,333 Cereal crops Sorghum for grain Production (t) 0 Cereal crops for grain Production (t) 199,150 Vegetables for human consumption Tomatoes production (t) Vegetables for human consumption area (ha) 63 Fruit & nuts Avocados Production (kg) 133,787 Fruit & nuts Apples Production (kg) 69,434 Fruit & nuts Nectarines Production (kg) 890 Fruit & nuts Peaches Production (kg) 1,845 Fruit & nuts Nuts trees (no.) 64 Fruit & nuts All orchard fruit (incl. nuts) trees (no.) 0 20,093 Fruit & nuts Grapes area (ha) 616 Livestock Sheep & lambs (no.) 411,086 Livestock Dairy cattle (no.) 8,717 Livestock Meat cattle (no.) 112,535 INTERNET USAGE Connection dwellings Internet accessed from dwelling 14, % Internet not accessed from dwelling 3, % Not stated % 17, % BIRTHPLACE BY REGION Region Male Female Oceania incl. Australia 18,426 18,267 36, % Europe 2,212 2,518 4, % Africa & Middle East % Asia % Americas % Other 2, , % 23,542 23,836 47, % 8 Commercial Radio Profiles

9 BRIDGETOWN HIT SOUTHWEST TRIPLE M 900AM Station Name Hit Southwest Triple M 900AM Call Sign 6BET 6BY Frequency MHz 900 khz Network Southern Cross Austereo Southern Cross Austereo Address PO Box 148, Bunbury, WA 6230 PO Box 148, Bunbury, WA 6230 Phone Fax wa@hit.com.au wa@triplem.com.au Web Address hitfm.com.au triplem.com.au Description of Content/Format Hot Adult Contemporary Classic Hits Demographic Profile of Station Audience

10 BRIDGETOWN The Bridgetown and Manjimup district includes a mix of primary and secondary industries. The north is a mining area, while the south includes rich farmland as well as Tall Jarrah and Karri Forests that supply the local timber industry. The Tree Towers that are dotted throughout the Jarrah and Karri forests are a famous attraction of the southwest. Bridgetown is located amidst rolling farmlands, forest and orchards approximately 95 kilometres south of Bunbury and 270 kilometres south of Perth. The picturesque Blackwood River winds through the town. Manjimup, the gateway to the tall timber country, is located approximately 300 kilometres south of Perth. It is a regional centre for the largest shire in the southwest of Western Australia. The principal industries include timber and timber products, fruit growing, canning, vegetable growing, dairying, fat lambs, wool and grain. In comparison to the 2011 census, the within the radio licence area of Bridgetown/Manjimup has increased by 1.8% to 18,910. The birthplace for 78% of the was Oceania including Australian, New Zealander, Indigenous and Islander persons. 3,128 people, or 17% of the, were attending an educational institution in 2016, with 49% of these in infants or primary, 40% attending a secondary educational institution, 7% attending TAFE and 4% attending university or another tertiary institution. 6,425 people (34%) already have a tertiary qualification; 27% of these have a degree and 73% have a certificate, diploma or another tertiary qualification. Of the total dwellings (7,262) in the Bridgetown/Manjimup radio licence area, 43% are owned outright and 30% are mortgaged. Private rental properties represent 18% of total dwellings. 23% of the total households in Bridgetown/Manjimup have a household income range between $21,000 $41,999pa, 24% between $42,000 $77,999pa and 11% between $78,000 $103,999pa. AGRICULTURE The area s rich pastures support the local beef industry with over 59 thousand beef cattle. Bridgetown and Boyup Brook produce wool and fat lambs. The farms in the region support over 586 thousand sheep and lambs. The Manjimup and Pemberton areas have some of the most fertile farmland with large-scale fruit farming. Over 5.8 million kilograms of avocados and 14 million kilos of apples were produced. EMPLOYMENT The majority (54%) of the labour force of 9,058 is employed full time. Much of the area around Bridgetown is farming district. Numerous timber mills are located within the area. The forests support the timber industry and generate huge interest from tourists. The main industries of employment are: Agriculture Forestry and Fishing; Education and Training/Health Care and Social Assistance; Wholesale Trade/Retail Trade/Accommodation and Food Services; and Manufacturing/Electricity Gas Water and Waste Services/Construction. 10 Commercial Radio Profiles

11 BRIDGETOWN AGE COHORTS Age Male Female 10+ years 8,447 8,277 16, % 0-9 years 1,106 1,080 2, % years , % years % years 1,198 1,325 2, % years 1,974 2,074 4, % years 1,682 1,642 3, % years 1,361 1,215 2, % 75+ years , % ,362 9,213 18, ,553 9,357 18, % % change % LABOUR FORCE Employment classification Labour force Full-time employed 4, % Part-time employed 2, % Not stated employed % Unemployed % labour force 9, % HOUSEHOLD INCOME Income range (pa) Occupied dwellings $0 $7, % $7,750 $20, % $21,000 $41,999 1, % $42,000 $77,999 1, % $78,000 $103, % $104,000 $129, % $130,000 $155, % $160,000 $181, % $182,000 $207, % $208, % Not stated % households 7, % FAMILY STRUCTURE Type of family families Couple families Children 1, % Couple families No children 2, % Single parents % Other families % families 5, % OCCUPATION Employment classification Occupations Managers/Professionals 2, % Technicians & trade workers/ Community & personal service workers 1, % Clerical & administrative workers % Sales workers % Machinery operators & drivers/labourers 2, % Not stated % 8, % INDUSTRY Industry Workforce Agriculture, forestry & fishing 2, % Mining % Manufacturing/Electricity, gas, water & waste services/construction Wholesale trade/retail trade/ Accommodation & food services Transport, postal & warehousing/ Information, media & communications Financial & insurance services/ Rental hiring & real estate services/ Administration & support services 1, % 1, % % % Professional scientific & technical services % Public administration & safety % Education & training/health care & social assistance 1, % Arts & recreation services % Other services % Not stated % 8, % ANNUAL HOUSEHOLD EXPENDITURE Product or service $000 s (pa) Food & non-alcoholic beverages 90,744 Alcoholic beverages 11,784 Clothing & footwear 15,928 Household furnishings & equipment 23,105 Furniture & floor covering 7,872 Household appliances 6,041 Household services & operation 16,357 Medical care & health expenses 36,713 Motor vehicle purchase 11,478 Motor vehicle running costs 52,746 Recreation 67,799 Recreational & educational equipment 15,921 Holidays 30,217 Personal care 11,183 11

12 BRIDGETOWN TYPE OF EDUCATIONAL INSTITUTION BEING ATTENDED School Male Female Infants/primary , % Secondary , % TAFE % University % 1,558 1,570 3, % DWELLING TENURE TYPE Tenure type dwellings Fully owned 3, % Mortgaged 2, % Private rental 1, % Housing authority/not stated % Other tenure type % dwellings 7, % UNIVERSITY QUALIFICATIONS Type of tertiary qualification Degree 1, % Certificate 4, % 6, % MORTGAGE PAYMENTS Monthly mortgage payment Mortgaged dwellings $0 $449 per month % $450 $799 per month % $800 $999 per month % $1,000 $1,799 per month % $1,800 $2,399 per month % $2,400 $2,999 per month % $3,000 $3,999 per month % $4,000+ per month % Not stated % mortgaged dwellings 2, % MOTOR VEHICLES Number of cars % No vehicles % 1 vehicle 1, % 2+ vehicles 4, % Not stated % 7, % AGRICULTURAL COMMODITY Agriculture commodity Value Area of holding area (ha) 190,453 Cereal crops Wheat for grain Production (t) 8,181 Cereal crops Rice for grain Production (t) 0 Cereal crops Barley for grain Production (t) 23,675 Cereal crops Sorghum for grain Production (t) 0 Cereal crops for grain Production (t) 49,708 Vegetables for human consumption Tomatoes production (t) Vegetables for human consumption area (ha) 575 Fruit & nuts Avocados Production (kg) 5,822,315 Fruit & nuts Apples Production (kg) 14,467,474 Fruit & nuts Nectarines Production (kg) 116,127 Fruit & nuts Peaches Production (kg) 41,202 Fruit & nuts Nuts trees (no.) 23,260 Fruit & nuts All orchard fruit (incl. nuts) trees (no.) Fruit & nuts Grapes area (ha) ,283 Livestock Sheep & lambs (no.) 586,342 Livestock Dairy cattle (no.) 6,465 Livestock Meat cattle (no.) 59,297 INTERNET USAGE Connection dwellings Internet accessed from dwelling 5, % Internet not accessed from dwelling 1, % Not stated % 7, % BIRTHPLACE BY REGION Region Male Female Oceania incl. Australia 7,275 7,098 14, % Europe , % Africa & Middle East % Asia % Americas % Other 1,028 1,036 2, % 9,317 9,182 18, % 12 Commercial Radio Profiles

13 BROOME SPIRIT BROOME RED FM BROOME Station Name Spirit Broome Red FM Broome Call Sign 6NW 6HED Frequency MHz MHz Network Redwave Media Redwave Media Address PO Box 2745, Broome, WA 6725 PO Box 2745, Broome, WA 6725 Phone Fax - - admin@spiritradio.com.au admin@spiritradio.com.au Web Address spiritradio.com.au redfm.com.au Description of Content/Format Adult Contemporary Contemporary Hits Demographic Profile of Station Audience

14 BROOME Situated in the state s far north, Broome is over 2,200 kilometres from Perth and is best known for its long stretches of unspoilt beaches. Today, due to Broome s unpolluted waters, South Sea pearls are among the most coveted in the world and this attracts tourists from all over the world. Tourism and the pearling industry have always been the backbone of the local economy but today, oil, gas, mining, aquaculture, agriculture and retail are strong sectors for the region. The within the radio licence area of Broome is 14,007, a decrease of 4.62% when compared to the last survey in The birthplace for 78% of the was Oceania including Australian, New Zealander, Indigenous and Islander persons. 2,553 people in the Broome licence area (18%) were attending an educational institution in 2016; 52% of these in infants or primary, 30% attending a secondary educational institution, 9% attending TAFE and 9% attending university or another tertiary institution. 5,137 people (37%) already have a tertiary qualification; 34% of these have a degree and 66% have a certificate, diploma or another tertiary qualification. Of the total dwellings (4,125) in the Broome radio licence area, 15% are owned outright and 23% are mortgaged. Private rental properties represent 33% of total dwellings. 12% of the total households in Broome have a household income range between $21,000 $41,999pa, 17% between $42,000 $77,999pa and 12% between $78,000 $103,999pa. AGRICULTURE The region supports over 61 thousand beef cattle, and contains over 1.5 million hectares of land used for grazing, including pastures and rangelands. EMPLOYMENT The majority (64%) of the labour force of 6,941 is employed full time. Due to the high levels of tourism, employment within this sector fluctuates throughout the year during peak seasons. The main industries of employment are: Education and Training/Health Care and Social Assistance; Wholesale Trade/Retail Trade/Accommodation and Food Services; and Manufacturing/Electricity Gas Water and Waste Services/Construction. 14 Commercial Radio Profiles

15 BROOME AGE COHORTS Age Male Female 10+ years 6,229 5,555 11, % 0-9 years 1,152 1,071 2, % years , % years % years 2,029 1,903 3, % years 1,672 1,402 3, % years , % years % 75+ years % ,620 6,065 14, ,381 6,626 14, % % change % LABOUR FORCE Employment classification Labour force Full-time employed 4, % Part-time employed 1, % Not stated employed % Unemployed % labour force 6, % HOUSEHOLD INCOME Income range (pa) Occupied dwellings $0 $7, % $7,750 $20, % $21,000 $41, % $42,000 $77, % $78,000 $103, % $104,000 $129, % $130,000 $155, % $160,000 $181, % $182,000 $207, % $208, % Not stated % households 4, % FAMILY STRUCTURE Type of family families Couple families Children 1, % Couple families No children 1, % Single parents % Other families % families 2, % OCCUPATION Employment classification Occupations Managers/Professionals 2, % Technicians & trade workers/ Community & personal service workers 1, % Clerical & administrative workers % Sales workers % Machinery operators & drivers/labourers 1, % Not stated % 6, % INDUSTRY Industry Workforce Agriculture, forestry & fishing % Mining % Manufacturing/Electricity, gas, water & waste services/construction Wholesale trade/retail trade/ Accommodation & food services Transport, postal & warehousing/ Information, media & communications Financial & insurance services/ Rental hiring & real estate services/ Administration & support services % 1, % % % Professional scientific & technical services % Public administration & safety % Education & training/health care & social assistance 1, % Arts & recreation services % Other services % Not stated % 6, % ANNUAL HOUSEHOLD EXPENDITURE Product or service $000 s (pa) Food & non-alcoholic beverages 51,709 Alcoholic beverages 6,715 Clothing & footwear 9,076 Household furnishings & equipment 13,166 Furniture & floor covering 4,486 Household appliances 3,442 Household services & operation 9,320 Medical care & health expenses 20,920 Motor vehicle purchase 6,540 Motor vehicle running costs 30,056 Recreation 38,634 Recreational & educational equipment 9,072 Holidays 17,219 Personal care 6,372 15

16 BROOME TYPE OF EDUCATIONAL INSTITUTION BEING ATTENDED School Male Female Infants/primary , % Secondary % TAFE % University % 1,204 1,349 2, % DWELLING TENURE TYPE Tenure type dwellings Fully owned % Mortgaged % Private rental 1, % Housing authority/not stated 1, % Other tenure type % dwellings 4, % UNIVERSITY QUALIFICATIONS Type of tertiary qualification Degree 1, % Certificate 3, % 5, % MORTGAGE PAYMENTS Monthly mortgage payment Mortgaged dwellings $0 $449 per month % $450 $799 per month % $800 $999 per month % $1,000 $1,799 per month % $1,800 $2,399 per month % $2,400 $2,999 per month % $3,000 $3,999 per month % $4,000+ per month % Not stated % mortgaged dwellings % MOTOR VEHICLES Number of cars % No vehicles % 1 vehicle 1, % 2+ vehicles 2, % Not stated % 4, % AGRICULTURAL COMMODITY Agriculture commodity Value Area of holding area (ha) 1,548,238 Cereal crops Wheat for grain Production (t) 0 Cereal crops Rice for grain Production (t) 0 Cereal crops Barley for grain Production (t) 0 Cereal crops Sorghum for grain Production (t) 0 Cereal crops for grain Production (t) 0 Vegetables for human consumption Tomatoes production (t) Vegetables for human consumption area (ha) 126 Fruit & nuts Avocados Production (kg) 0 Fruit & nuts Apples Production (kg) 0 Fruit & nuts Nectarines Production (kg) 0 Fruit & nuts Peaches Production (kg) 0 Fruit & nuts Nuts trees (no.) 0 Fruit & nuts All orchard fruit (incl. nuts) trees (no.) Fruit & nuts Grapes area (ha) 0 Livestock Sheep & lambs (no.) 0 Livestock Dairy cattle (no.) 0 Livestock Meat cattle (no.) 61,496 INTERNET USAGE Connection dwellings Internet accessed from dwelling 3, % Internet not accessed from dwelling % Not stated % 4, % BIRTHPLACE BY REGION Region Male Female 0 92 Oceania incl. Australia 5,655 5,035 10, % Europe % Africa & Middle East % Asia % Americas % Other , % 7,217 6,518 13, % 16 Commercial Radio Profiles

17 BUNBURY HIT95.7 SPIRIT SOUTHWEST TRIPLE M 963AM Station Name Hit95.7 Spirit Southwest Triple M 963AM Call Sign 6BUN 6EL 6TZ Frequency 95.7 MHz 621 khz 963 khz Network Southern Cross Austereo Redwave Media Southern Cross Austereo Address PO Box 148, Bunbury, WA 6230 PO Box 601, Bunbury, WA 6230 PO Box 148, Bunbury, WA 6230 Phone Fax wa@hit.com.au admin@redfm.com.au southwest@triplem.com.au Web Address hitfm.com.au spiritradio.com.au triplem.com.au Description of Content/Format Hot Adult Contemporary Music: 60s, 70s, 80s Classic Hits Demographic Profile of Station Audience

18 BUNBURY Bunbury has the largest in Western Australia outside of Perth. Bunbury and the South West region are located 180 kilometres south of Perth, servicing Busselton, Margaret River and Yallingup. This is a coastal holiday area, with excellent hotels and restaurants, world-renowned surfing beaches and a host of holiday locations. Bunbury has experienced enormous growth in recent years and is the centre of one of the most important regions in the state. The area includes rich farmland as well as mining and power generation plants. In comparison to the 2011 census, the within the radio licence area of Bunbury has increased by 10.69% to 161,453. The birthplace for 78% of the was Oceania including Australian, New Zealander, Indigenous and Islander persons. 31,111 people (19%) were attending an educational institution in 2016, with 47% of these people in infants or primary, 37% attending a secondary educational institution, 8% attending university or another tertiary institution and 8% attending TAFE. 31,111 people (37%) already have a tertiary qualification; 28% have a degree and 72% have a certificate, diploma or another tertiary qualification. Of the total dwellings (57,548) in Bunbury, 32% are owned outright and 39% are mortgaged. Private rental properties represent 22% of total dwellings. 20% of the total households in Bunbury have a household income range between $21,000 $41,999pa, 22% between $42,000 $77,999pa and 12% between $78,000 $103,999pa. All major banks, car dealers, fast-food restaurants, hardware/home improvement and an extensive selection of national retail, chain and independent stores are represented in the area. AGRICULTURE The South West is famous for its primary industry, and significant contribution to the state through secondary industry. Bunbury lies in the high rainfall belt along the western coast. Rich pastures support a strong dairy industry that provides most of the state s milk. There are over 90 thousand dairy and 139 thousand beef cattle in the area. The properties in the area support over 84 thousand sheep and lambs. The area also grows a variety of fruit and vegetables. Over 8 million kilograms of avocados, 7 million kilograms of apples and 200 thousand kilograms of nectarines were produced in the region. The Margaret River in the south is one of Australia s premium wine producing areas. There are over 5 thousand hectares of grapes in the Bunbury area. Mining is vitally important. The area is a major producer of aluminium and bauxite. EMPLOYMENT The majority (53%) of the labour force of 77,576 is employed full time. The main industries of employment are: Manufacturing/Electricity Gas Water and Waste Services/Construction; Education and Training/Health Care and Social Assistance; and Wholesale Trade/Retail Trade/Accommodation and Food Services. 18 Commercial Radio Profiles

19 BUNBURY AGE COHORTS Age Male Female 10+ years 68,496 70, , % 0-9 years 11,393 10,666 22, % years 8,955 8,527 17, % years 5,426 4,920 10, % years 14,120 15,085 29, % years 16,791 17,375 34, % years 10,491 11,060 21, % years 8,270 8,184 16, % 75+ years 4,443 5,747 10, % ,877 72, , ,889 81, , % % change % LABOUR FORCE Employment classification Labour force Full-time employed 41, % Part-time employed 26, % Not stated employed 4, % Unemployed 5,430 7% labour force 77, % HOUSEHOLD INCOME Income range (pa) Occupied dwellings $0 $7, % $7,750 $20,999 2, % $21,000 $41,999 11, % $42,000 $77,999 12, % $78,000 $103,999 6, % $104,000 $129,999 6, % $130,000 $155,999 3, % $160,000 $181,999 2, % $182,000 $207,999 1, % $208,000+ 2, % Not stated 7, % households 57, % FAMILY STRUCTURE Type of family families Couple families Children 18, % Couple families No children 18, % Single parents 6, % Other families % families 43, % OCCUPATION Employment classification Occupations Managers/Professionals 19, % Technicians & trade workers/ Community & personal service workers 20, % Clerical & administrative workers 7, % Sales workers 6, % Machinery operators & drivers/labourers 16, % Not stated 1, % 72, % INDUSTRY Industry Workforce Agriculture, forestry & fishing 3, % Mining 4, % Manufacturing/Electricity, gas, water & waste services/construction Wholesale trade/retail trade/ Accommodation & food services Transport, postal & warehousing/ Information, media & communications Financial & insurance services/ Rental hiring & real estate services/ Administration & support services 15, % 14, % 2, % 4, % Professional scientific & technical services 2, % Public administration & safety 3, % Education & training/health care & social assistance 13, % Arts & recreation services % Other services 2, % Not stated 2, % 71, % ANNUAL HOUSEHOLD EXPENDITURE Product or service $000 s (pa) Food & non-alcoholic beverages 717,440 Alcoholic beverages 93,145 Clothing & footwear 125,929 Household furnishings & equipment 182,649 Furniture & floor covering 62,223 Household appliances 47,769 Household services & operation 129,322 Medical care & health expenses 290,296 Motor vehicle purchase 90,722 Motor vehicle running costs 417,056 Recreation 535,944 Recreational & educational equipment 125,853 Holidays 238,865 Personal care 88,423 19

20 BUNBURY TYPE OF EDUCATIONAL INSTITUTION BEING ATTENDED School Male Female Infants/primary 7,619 7,130 14, % Secondary 5,769 5,614 11, % TAFE 1,056 1,574 2, % University 542 1,807 2, % 14,986 16,125 31, % DWELLING TENURE TYPE Tenure type dwellings Fully owned 18, % Mortgaged 22, % Private rental 12, % Housing authority/not stated 3, % Other tenure type % dwellings 57, % UNIVERSITY QUALIFICATIONS Type of tertiary qualification Degree 16, % Certificate 43, % 59, % MORTGAGE PAYMENTS Monthly mortgage payment Mortgaged dwellings $0 $449 per month 1, % $450 $799 per month % $800 $999 per month % $1,000 $1,799 per month 7, % $1,800 $2,399 per month 5, % $2,400 $2,999 per month 2, % $3,000 $3,999 per month 1, % $4,000+ per month % Not stated % mortgaged dwellings 21, % MOTOR VEHICLES Number of cars % No vehicles 1, % 1 vehicle 17, % 2+ vehicles 36, % Not stated 1, % 58, % AGRICULTURAL COMMODITY Agriculture commodity Value Area of holding area (ha) 251,846 Cereal crops Wheat for grain Production (t) 1,043 Cereal crops Rice for grain Production (t) 0 Cereal crops Barley for grain Production (t) 1,140 Cereal crops Sorghum for grain Production (t) 13 Cereal crops for grain Production (t) 5,371 Vegetables for human consumption Tomatoes production (t) 505 Vegetables for human consumption area (ha) 2,685 Fruit & nuts Avocados Production (kg) 8,117,566 Fruit & nuts Apples Production (kg) 7,397,840 Fruit & nuts Nectarines Production (kg) 213,121 Fruit & nuts Peaches Production (kg) 65,097 Fruit & nuts Nuts trees (no.) 7,960 Fruit & nuts All orchard fruit (incl. nuts) trees (no.) 782,262 Fruit & nuts Grapes area (ha) 5,297 Livestock Sheep & lambs (no.) 84,046 Livestock Dairy cattle (no.) 90,982 Livestock Meat cattle (no.) 139,652 INTERNET USAGE Connection dwellings Internet accessed from dwelling 47, % Internet not accessed from dwelling 8, % Not stated 1, % 57, % BIRTHPLACE BY REGION Region Male Female Oceania incl. Australia 61,602 62, , % Europe 6,510 7,102 13, % Africa & Middle East 1,361 1,369 2, % Asia 1,432 1,840 3, % Americas % Other 7,551 7,428 14, % 78,660 80, , % 20 Commercial Radio Profiles

21 CARNARVON CLASSIC HITS 666 HOT HITS 99.7 Station Name Classic Hits 666 Hot Hits 99.7 Call Sign 6LN 6CAR Frequency 666 khz 99.7 MHz Network Hits Radio Hits Radio Address PO Box 760, Nedlands, WA 6009 PO Box 760, Nedlands, WA 6009 Phone Fax Web Address classichits666.com.au hothits997.com.au Description of Content/Format Classic Hits 1950s-1980s Contemporary Hit Radio Demographic Profile of Station Audience

22 CARNARVON Carnarvon is located 904 kilometres north of Perth on the North West Coastal Highway. Carnarvon is located just below the Tropic of Capricorn on the mouth of the Gascoyne River overlooking a picturesque inlet known as the Fascine. The town is situated at the only point of the Australian coastline where the desert reaches out to the sea. In comparison to the 2011 census, the of the radio licence area of Carnarvon has increased by 15.6% to 10,202. The birthplace for 64% of the was Oceania including Australian, New Zealander, Indigenous and Islander persons. 1,053 people (10%) were attending an educational institution in 2016; of these, 53% attending infants or primary, 30% attending a secondary educational institution, 10% attending TAFE and 8% attending university or another tertiary institution. 3,866 people (38%) already have a tertiary qualification; 24% of these people have a degree and 76% have a certificate, diploma or another tertiary qualification. Of the total dwellings (2,394) in Carnarvon, 30% are owned outright and 20% are mortgaged. Private rental properties represent 28% of total dwellings. 20% of the total households in Carnarvon have a household income range between $21,000 $41,999pa, 20% between $42,000 $77,999pa and 11% between $78,000 $103,999pa. All major banks, car dealers, fast-food restaurants, and an extensive selection of national retail, chain and independent stores are present in the region. Carnarvon is widely recognised for its involvement with the space industry. In 1964 N.A.S.A. established a satellite communications and tracking station at Carnarvon. The station was involved in the Gemini and Apollo space missions, Australia s first TV satellite program and also played a role intercepting Halley s Comet prior to ceasing operation in AGRICULTURE The area supports sheep grazing and wool production, with over 57 thousand sheep and lambs in the region. Being situated just below the Tropic of Capricorn, Carnarvon is sunny all year round making it ideal for producing fruit. Over 52 thousand orchard trees (including nuts) in the area produced more than 2 thousand kilograms of both peaches and nectarines and over 1 thousand kilograms of avocados. The town also has a thriving fishing, prawning and scallop industry, as well as oyster farming. EMPLOYMENT The majority (73%) of the labour force of 5,646 is employed full time. The main industries of employment are: Manufacturing/Electricity Gas Water and Waste Services/Construction; Wholesale Trade/Retail Trade/Accommodation and Food Services; and Professional Scientific and Technical Services. 22 Commercial Radio Profiles

23 CARNARVON AGE COHORTS Age Male Female 10+ years 5,962 3,280 9, % 0-9 years % years % years % years 1, , % years 1, , % years , % years % 75+ years % ,074 3,751 8, ,495 3,707 10, % % change % LABOUR FORCE Employment classification Labour force Full-time employed 4, % Part-time employed % Not stated employed % Unemployed % labour force 5, % HOUSEHOLD INCOME Income range (pa) Occupied dwellings $0 $7, % $7,750 $20, % $21,000 $41, % $42,000 $77, % $78,000 $103, % $104,000 $129, % $130,000 $155, % $160,000 $181, % $182,000 $207, % $208, % Not stated % households 2, % FAMILY STRUCTURE Type of family families Couple families Children % Couple families No children % Single parents % Other families % families 1, % OCCUPATION Employment classification Occupations Managers/Professionals 1, % Technicians & trade workers/ Community & personal service workers 1, % Clerical & administrative workers % Sales workers % Machinery operators & drivers/labourers 1, % Not stated % 5, % INDUSTRY Industry Workforce Agriculture, forestry & fishing % Mining % Manufacturing/Electricity, gas, water & waste services/construction Wholesale trade/retail trade/ Accommodation & food services Transport, postal & warehousing/ Information, media & communications Financial & insurance services/ Rental hiring & real estate services/ Administration & support services 1, % % % % Professional scientific & technical services % Public administration & safety % Education & training/health care & social assistance % Arts & recreation services % Other services % Not stated % 5, % ANNUAL HOUSEHOLD EXPENDITURE Product or service $000 s (pa) Food & non-alcoholic beverages 29,865 Alcoholic beverages 3,878 Clothing & footwear 5,242 Household furnishings & equipment 7,604 Furniture & floor covering 2,591 Household appliances 1,988 Household services & operation 5,383 Medical care & health expenses 12,083 Motor vehicle purchase 3,777 Motor vehicle running costs 17,359 Recreation 22,313 Recreational & educational equipment 5,239 Holidays 9,945 Personal care 3,680 23

24 CARNARVON TYPE OF EDUCATIONAL INSTITUTION BEING ATTENDED School Male Female Infants/primary % Secondary % TAFE % University % , % DWELLING TENURE TYPE Tenure type dwellings Fully owned % Mortgaged % Private rental % Housing authority/not stated % Other tenure type % dwellings 2, % UNIVERSITY QUALIFICATIONS Type of tertiary qualification Degree % Certificate 2, % 3, % MORTGAGE PAYMENTS Monthly mortgage payment Mortgaged dwellings $0 $449 per month % $450 $799 per month % $800 $999 per month % $1,000 $1,799 per month % $1,800 $2,399 per month % $2,400 $2,999 per month % $3,000 $3,999 per month % $4,000+ per month % Not stated % mortgaged dwellings % MOTOR VEHICLES Number of cars % No vehicles % 1 vehicle % 2+ vehicles 1, % Not stated % 2, % AGRICULTURAL COMMODITY Agriculture commodity Value Area of holding area (ha) 5,423,764 Cereal crops Wheat for grain Production (t) 0 Cereal crops Rice for grain Production (t) 0 Cereal crops Barley for grain Production (t) 0 Cereal crops Sorghum for grain Production (t) 0 Cereal crops for grain Production (t) 0 Vegetables for human consumption Tomatoes production (t) Vegetables for human consumption area (ha) 735 Fruit & nuts Avocados Production (kg) 1,239 Fruit & nuts Apples Production (kg) 0 Fruit & nuts Nectarines Production (kg) 2,257 Fruit & nuts Peaches Production (kg) 2,031 Fruit & nuts Nuts trees (no.) 0 Fruit & nuts All orchard fruit (incl. nuts) trees (no.) 0 52,227 Fruit & nuts Grapes area (ha) 197 Livestock Sheep & lambs (no.) 57,947 Livestock Dairy cattle (no.) 0 Livestock Meat cattle (no.) 44,984 INTERNET USAGE Connection dwellings Internet accessed from dwelling 1, % Internet not accessed from dwelling % Not stated % 2, % BIRTHPLACE BY REGION Region Male Female Oceania incl. Australia 3,992 2,507 6, % Europe % Africa & Middle East % Asia % Americas % Other 1, , % 6,493 3,612 10, % 24 Commercial Radio Profiles

25 ESPERANCE HIT102.3 TRIPLE M 747AM Station Name Hit102.3 Triple M 747AM Call Sign 6SEA 6SE Frequency MHz 747 khz Network Southern Cross Austereo Southern Cross Austereo Address PO Box 527, Esperance, WA 6450 PO Box 527, Esperance, WA 6450 Phone Fax wa@hit.com.au wa@triplem.com.au Web Address hit.com.au/esperance triplem.com.au/esperance Description of Content/Format Hot Adult Contemporary Classic Hits Demographic Profile of Station Audience

26 ESPERANCE Esperance is located in the scenic southeast corner of Western Australia, 725 kilometres by road from Perth at the start of the Great Australian Bight. Surrounded by several hundred islands comprising the Recherche Archipelago, the area is known as the Bay of Isles. Esperance s spectacular and pristine coastline rims the rich farmland of the district. In comparison to the 2011 census, the within the radio licence area of Esperance decreased by 1.93% to 20,470. The birthplace for 80% of the was Oceania including Australian, New Zealander, Indigenous and Islander persons. 3,377 people (17%) were attending an educational institution in 2016, with 53% of these in infants or primary, 37% attending a secondary educational institution, 5% attending university or another tertiary institution and 6% attending TAFE. 6,283 people (31%) already have a tertiary qualification; 26% of these have a degree and 74% have a certificate, diploma or another tertiary qualification. Of the total dwellings (6,946) in Esperance, 38% are owned outright and 26% are mortgaged. Private rental properties represent 25% of total dwellings. 19% of the total households in Esperance have a household income range between $21,000 $41,999pa, 22% between $42,000 $77,999pa and 12% between $78,000 $103,999pa. All major banks, car dealers, fast-food restaurants, and an extensive selection of national retail, chain and independent stores are represented in the district AGRICULTURE Esperance is the regional centre for the vast southeast farming and agricultural district. The region lies on the eastern edge of the rich Central Southern Wheatbelt. The area produced over 1.4 million tonnes of wheat for grain and over 2.4 million tonnes of cereal for grain. The area provides grazing land for over 1.4 million sheep and lambs. There are over 115 thousand beef cattle in the region. EMPLOYMENT The majority (61%) of the labour force of 10,161 is employed full time. The major rural companies are represented in the region; there are a number of engineering workshops, machinery and vehicle sales and distribution companies, spare parts suppliers and a wide range of retail stores and service providers. The main industries of employment are: Agriculture, Forestry and Fishing; Wholesale Trade/Retail Trade/Accommodation and Food Services; and Education and Training/Health Care and Social Assistance. 26 Commercial Radio Profiles

27 ESPERANCE AGE COHORTS Age Male Female 10+ years 9,323 8,399 17, % 0-9 years 1,403 1,345 2, % years 1, , % years , % years 1,943 1,837 3, % years 2,446 2,119 4, % years 1,577 1,349 2, % years , % 75+ years , % ,986 9,886 20, ,726 9,744 20, % % change % LABOUR FORCE Employment classification Labour force Full-time employed 6, % Part-time employed 2, % Not stated employed % Unemployed % labour force 10, % HOUSEHOLD INCOME Income range (pa) Occupied dwellings $0 $7, % $7,750 $20, % $21,000 $41,999 1, % $42,000 $77,999 1, % $78,000 $103, % $104,000 $129, % $130,000 $155, % $160,000 $181, % $182,000 $207, % $208, % Not stated % households 6, % FAMILY STRUCTURE Type of family families Couple families Children 2, % Couple families No children 2, % Single parents % Other families % families 4, % OCCUPATION Employment classification Occupations Managers/Professionals 3, % Technicians & trade workers/ Community & personal service workers 2, % Clerical & administrative workers % Sales workers % Machinery operators & drivers/labourers 2, % Not stated % 9, % INDUSTRY Industry Workforce Agriculture, forestry & fishing 2, % Mining % Manufacturing/Electricity, gas, water & waste services/construction Wholesale trade/retail trade/ Accommodation & food services Transport, postal & warehousing/ Information, media & communications Financial & insurance services/ Rental hiring & real estate services/ Administration & support services % 1, % % % Professional scientific & technical services % Public administration & safety % Education & training/health care & social assistance 1, % Arts & recreation services % Other services % Not stated % 9, % ANNUAL HOUSEHOLD EXPENDITURE Product or service $000 s (pa) Food & non-alcoholic beverages 87,015 Alcoholic beverages 11,296 Clothing & footwear 15,276 Household furnishings & equipment 22,133 Furniture & floor covering 7,554 Household appliances 5,763 Household services & operation 15,650 Medical care & health expenses 35,122 Motor vehicle purchase 11,098 Motor vehicle running costs 50,511 Recreation 64,848 Recreational & educational equipment 15,257 Holidays 28,892 Personal care 10,706 27

28 ESPERANCE TYPE OF EDUCATIONAL INSTITUTION BEING ATTENDED School Male Female Infants/primary , % Secondary , % TAFE % University % 1,648 1,729 3, % DWELLING TENURE TYPE Tenure type dwellings Fully owned 2, % Mortgaged 1, % Private rental 1, % Housing authority/not stated % Other tenure type % dwellings 6, % UNIVERSITY QUALIFICATIONS Type of tertiary qualification Degree 1, % Certificate 4, % 6, % MORTGAGE PAYMENTS Monthly mortgage payment Mortgaged dwellings $0 $449 per month % $450 $799 per month % $800 $999 per month % $1,000 $1,799 per month % $1,800 $2,399 per month % $2,400 $2,999 per month % $3,000 $3,999 per month % $4,000+ per month % Not stated % mortgaged dwellings 1, % MOTOR VEHICLES Number of cars % No vehicles % 1 vehicle 1, % 2+ vehicles 4, % Not stated % 7, % AGRICULTURAL COMMODITY Agriculture commodity Value Area of holding area (ha) 4,602,259 Cereal crops Wheat for grain Production (t) 1,437,665 Cereal crops Rice for grain Production (t) 0 Cereal crops Barley for grain Production (t) 937,671 Cereal crops Sorghum for grain Production (t) 306 Cereal crops for grain Production (t) 2,429,632 Vegetables for human consumption Tomatoes production (t) Vegetables for human consumption area (ha) 0 Fruit & nuts Avocados Production (kg) 0 Fruit & nuts Apples Production (kg) 0 Fruit & nuts Nectarines Production (kg) 0 Fruit & nuts Peaches Production (kg) 0 Fruit & nuts Nuts trees (no.) 0 Fruit & nuts All orchard fruit (incl. nuts) trees (no.) Fruit & nuts Grapes area (ha) 0 Livestock Sheep & lambs (no.) 1,415,132 Livestock Dairy cattle (no.) 863 Livestock Meat cattle (no.) 115,398 INTERNET USAGE Connection dwellings Internet accessed from dwelling 5, % Internet not accessed from dwelling 1, % Not stated % 7, % BIRTHPLACE BY REGION Region Male Female 0 0 Oceania incl. Australia 8,486 7,652 16, % Europe % Africa & Middle East % Asia % Americas % Other 1,513 1,306 2, % 10,626 9,639 20, % 28 Commercial Radio Profiles

29 GERALDTON SPIRIT RADIO RED FM Station Name Spirit Radio Red FM Call Sign 6BAY 6GGG Frequency 98.1 MHz 96.5 MHz Network Redwave Media Redwave Media Address 72 Chapman Rd, Geraldton, WA Chapman Rd, Geraldton, WA 6530 Phone Fax Web Address spiritradio.com.au redfm.com.au Description of Content/Format Music, Sports & Shows Music, Sports & Shows Demographic Profile of Station Audience

30 GERALDTON Geraldton is situated on the coast approximately 420 kilometres north of Perth. The area is believed to be the site of the first European landing in Australia when the Batavia ran aground on the Abrolhos Islands. Being on the coast, Geraldton has a large fishing fleet, most of which is dedicated to cray fishing. In comparison to the 2011 census, the within the radio licence area of Geraldton has increased by 3.87% to 44, % of Geraldton s is aged under 40. The birthplace for 81% of the was Oceania including Australian, New Zealander, Indigenous and Islander persons. 8,564 people (19%) were attending an educational institution in 2016, with 48% of these in infants or primary, 36% attending a secondary educational institution, 10% attending TAFE and 7% attending university or another tertiary institution. 14,885 people (33%) already have a tertiary qualification; 24% of these have a degree and 76% have a certificate, diploma or another tertiary qualification. Of the total dwellings in Geraldton (15,954), 32% are owned outright and 35% are mortgaged. Private rental properties represent 24% of total dwellings. 20% of the total households in Geraldton have a household income range between $21,000 $41,999pa, 20% between $42,000 $77,999pa and 11% between $78,000 $103,999pa. AGRICULTURE Western Australia is one of the biggest producers of grain in the world. In the Geraldton radio licence area, over 259 thousand tonnes of wheat for grain and over 269 thousand tonnes of cereal crops for grain were produced. The mid-west also produces significant quantities of wool, sheep for meat, cattle, goats and farmed aquaculture products. The farms in the region support over 116 thousand sheep and lambs. MINING Mining and mineral production continues to dominate the region s economy. The LNG, iron ore, gold and lithium industries will continue to be the major drivers of growth in the State s economy. Geraldton is considered the Mining Hub of the Mid West, and is home to Karara Mining, the largest mining operation and the first magnetite mine in the Mid West. EMPLOYMENT The majority (56%) of the labour force of 21,156 is employed full time. The cray fishing industry is a significant employer for both boat crews and in seafood processing. Agriculture, Forestry and Fishing account for over 6% of employment in the region. The main industries of employment are: Education and Training/Health Care and Social Assistance; Wholesale Trade/Retail Trade/Accommodation and Food Services; and Manufacturing/Electricity Gas Water and Waste Services/Construction. 30 Commercial Radio Profiles

31 GERALDTON AGE COHORTS Age Male Female 10+ years 19,217 19,577 38, % 0-9 years 3,053 3,103 6, % years 2,478 2,547 5, % years 1,735 1,647 3, % years 3,861 4,054 7, % years 4,754 4,921 9, % years 2,927 2,929 5, % years 2,086 2,074 4, % 75+ years 1,376 1,405 2, % ,645 21,630 43, ,270 22,680 44, % % change % LABOUR FORCE Employment classification Labour force Full-time employed 11, % Part-time employed 6, % Not stated employed 1, % Unemployed 1, % labour force 21, % HOUSEHOLD INCOME Income range (pa) Occupied dwellings $0 $7, % $7,750 $20, % $21,000 $41,999 3, % $42,000 $77,999 3, % $78,000 $103,999 1, % $104,000 $129,999 1, % $130,000 $155, % $160,000 $181, % $182,000 $207, % $208, % Not stated 2, % households 15, % FAMILY STRUCTURE Type of family families Couple families Children 4, % Couple families No children 4, % Single parents 1, % Other families % families 11, % OCCUPATION Employment classification Occupations Managers/Professionals 5, % Technicians & trade workers/ Community & personal service workers 5, % Clerical & administrative workers 2, % Sales workers 1, % Machinery operators & drivers/labourers 4, % Not stated % 19, % INDUSTRY Industry Workforce Agriculture, forestry & fishing 1, % Mining 1, % Manufacturing/Electricity, gas, water & waste services/construction Wholesale trade/retail trade/ Accommodation & food services Transport, postal & warehousing/ Information, media & communications Financial & insurance services/ Rental hiring & real estate services/ Administration & support services 2, % 3, % 1, % 1, % Professional scientific & technical services % Public administration & safety 1, % Education & training/health care & social assistance 4, % Arts & recreation services % Other services % Not stated % 19, % ANNUAL HOUSEHOLD EXPENDITURE Product or service $000 s (pa) Food & non-alcoholic beverages 199,075 Alcoholic beverages 25,852 Clothing & footwear 34,944 Household furnishings & equipment 50,689 Furniture & floor covering 17,271 Household appliances 13,253 Household services & operation 35,884 Medical care & health expenses 80,542 Motor vehicle purchase 25,181 Motor vehicle running costs 115,714 Recreation 148,738 Recreational & educational equipment 34,928 Holidays 66,291 Personal care 24,535 31

32 GERALDTON TYPE OF EDUCATIONAL INSTITUTION BEING ATTENDED School Male Female Infants/primary 2,025 2,052 4, % Secondary 1,521 1,553 3, % TAFE % University % 3,960 4,604 8, % DWELLING TENURE TYPE Tenure type dwellings Fully owned 5, % Mortgaged 5, % Private rental 3, % Housing authority/not stated 1, % Other tenure type % dwellings 15, % UNIVERSITY QUALIFICATIONS Type of tertiary qualification Degree 3, % Certificate 11, % 14, % MORTGAGE PAYMENTS Monthly mortgage payment Mortgaged dwellings $0 $449 per month % $450 $799 per month % $800 $999 per month % $1,000 $1,799 per month 1, % $1,800 $2,399 per month 1, % $2,400 $2,999 per month % $3,000 $3,999 per month % $4,000+ per month % Not stated % mortgaged dwellings 5, % MOTOR VEHICLES Number of cars % No vehicles % 1 vehicle 4, % 2+ vehicles 9, % Not stated % 16, % AGRICULTURAL COMMODITY Agriculture commodity Value Area of holding area (ha) 758,357 Cereal crops Wheat for grain Production (t) 259,396 Cereal crops Rice for grain Production (t) 0 Cereal crops Barley for grain Production (t) 9,100 Cereal crops Sorghum for grain Production (t) 0 Cereal crops for grain Production (t) 269,667 Vegetables for human consumption Tomatoes production (t) Vegetables for human consumption area (ha) 262 Fruit & nuts Avocados Production (kg) 0 Fruit & nuts Apples Production (kg) 0 Fruit & nuts Nectarines Production (kg) 0 Fruit & nuts Peaches Production (kg) 0 Fruit & nuts Nuts trees (no.) 0 Fruit & nuts All orchard fruit (incl. nuts) trees (no.) Fruit & nuts Grapes area (ha) 14 Livestock Sheep & lambs (no.) 116,537 Livestock Dairy cattle (no.) 63 Livestock Meat cattle (no.) 6,247 INTERNET USAGE Connection dwellings Internet accessed from dwelling 12, % Internet not accessed from dwelling 2, % Not stated % 16, % BIRTHPLACE BY REGION Region Male Female 0 48 Oceania incl. Australia 17,750 17,617 35, % Europe 1,188 1,329 2, % Africa & Middle East % Asia % Americas % Other ,118 4, % 21,902 22,021 43, % 32 Commercial Radio Profiles

33 KALGOORLIE HIT97.9 TRIPLE M 981AM Station Name Hit97.9 Triple M 981AM Call Sign 6KAR 6KG Frequency 97.9 MHz 981 khz Network Southern Cross Austereo Southern Cross Austereo Address PO Box 10067, Kalgoorlie, WA 6430 PO Box 10067, Kalgoorlie, WA 6430 Phone Fax kalgoorliereception@sca.com.au wa@triplem.com.au Web Address hit.com.au/kalgoorlie triplem.com.au/goldfields Description of Content/Format Hot Adult Contemporary Classic Hits Demographic Profile of Station Audience

34 KALGOORLIE Kalgoorlie is a mining town located 600 kilometres east of Perth and 400 kilometres inland from the south coast on the Trans Australian Railway in the dry Eastern Goldfields region of Western Australia. Although Kalgoorlie s fortune is largely dependent on the price of gold, nickel mining is also big business in the region as are the huge pastoral properties that stretch out into the Nullarbor Plain. As the regional centre for the Eastern Goldfields, it services Kambalda, Coolgardie, Norseman, Menzies, Leonora, Laverton and the many mine sites and isolated mining camps in the region. In comparison to the 2011 census, the of the radio licence area of Kalgoorlie has decreased by 6.16% to 34,685. Like many mining towns Kalgoorlie has a young, with over two thirds of the aged less than 40 years. The birthplace for over 76% of the was Oceania including Australian, New Zealander, Indigenous and Islander persons. 6,634 people (19%) were attending an educational institution in 2016, with 50% of these in infants or primary, 31% attending a secondary educational institution, 9% attending university or another tertiary institution and 10% attending TAFE. 11,426 people (33%) already have a tertiary qualification; of these, 27% have a degree and 73% have a certificate, diploma or another tertiary qualification. Of the total dwellings (11,436) in Kalgoorlie, 19% are owned outright and 41% are mortgaged. Private rental properties represent 31% of total dwellings.11% of the total households in Kalgoorlie have a household income range between $21,000 $41,999pa, 15% between $42,000 $77,999pa and 12% between $78,000 $103,999pa. AGRICULTURE The major focus in Kalgoorlie is mining, its associated support industries and the pastoral industry. It is a bustling, vibrant city, a centre of exploration and mining, and home to professionals, well paid miners and contractors. There are a number of large pastoral properties around Kalgoorlie that produce wool. The stations in the area support over 5 thousand sheep and lambs and over 6 thousand beef cattle. EMPLOYMENT The majority (67%) of the labour force of 18,115 is employed full time. Over 27% of the workforce is employed in the mining industry. In addition to gold, nickel mining is also important in the region, with the Kalgoorlie nickel smelter processing ore from around the area. The main industries of employment are: Mining; Wholesale Trade/Retail Trade/Accommodation and Food Services; and Education and Training/Health Care and Social Assistance. 34 Commercial Radio Profiles

35 KALGOORLIE AGE COHORTS Age Male Female 10+ years 15,433 13,670 29, % 0-9 years 2,825 2,757 5, % years 1,753 1,756 3, % years 1,556 1,414 2, % years 4,503 4,229 8, % years 4,199 3,520 7, % years 2,112 1,671 3, % years 1, , % 75+ years % ,616 17,347 36, ,258 16,427 34, % % change % LABOUR FORCE Employment classification Labour force Full-time employed 12, % Part-time employed 3, % Not stated employed 1, % Unemployed 1, % labour force 18, % HOUSEHOLD INCOME Income range (pa) Occupied dwellings $0 $7, % $7,750 $20, % $21,000 $41,999 1, % $42,000 $77,999 1, % $78,000 $103,999 1, % $104,000 $129,999 1, % $130,000 $155, % $160,000 $181, % $182,000 $207, % $208,000+ 1, % Not stated 1, % households 11, % FAMILY STRUCTURE Type of family families Couple families Children 4, % Couple families No children 2, % Single parents 1, % Other families % families 8, % OCCUPATION Employment classification Occupations Managers/Professionals 3, % Technicians & trade workers/ Community & personal service workers 5, % Clerical & administrative workers 1, % Sales workers 1, % Machinery operators & drivers/labourers 4, % Not stated % 16, % INDUSTRY Industry Workforce Agriculture, forestry & fishing % Mining 4, % Manufacturing/Electricity, gas, water & waste services/construction Wholesale trade/retail trade/ Accommodation & food services Transport, postal & warehousing/ Information, media & communications Financial & insurance services/ Rental hiring & real estate services/ Administration & support services 1, % 2, % 1, % % Professional scientific & technical services % Public administration & safety 1, % Education & training/health care & social assistance 2, % Arts & recreation services % Other services % Not stated % 16, % ANNUAL HOUSEHOLD EXPENDITURE Product or service $000 s (pa) Food & non-alcoholic beverages 142,688 Alcoholic beverages 18,529 Clothing & footwear 25,046 Household furnishings & equipment 36,331 Furniture & floor covering 12,379 Household appliances 9,499 Household services & operation 25,720 Medical care & health expenses 57,729 Motor vehicle purchase 18,048 Motor vehicle running costs 82,938 Recreation 106,609 Recreational & educational equipment 25,034 Holidays 47,514 Personal care 17,585 35

36 KALGOORLIE TYPE OF EDUCATIONAL INSTITUTION BEING ATTENDED School Male Female Infants/primary 1,633 1,656 3, % Secondary 1,012 1,022 2, % TAFE % University % 3,168 3,466 6, % DWELLING TENURE TYPE Tenure type dwellings Fully owned 2, % Mortgaged 4, % Private rental 3, % Housing authority/not stated 1, % Other tenure type % dwellings 11, % UNIVERSITY QUALIFICATIONS Type of tertiary qualification Degree 3, % Certificate 8, % 11, % MORTGAGE PAYMENTS Monthly mortgage payment $0 $449 per month % Mortgaged dwellings $450 $799 per month % $800 $999 per month % $1,000 $1,799 per month 1, % $1,800 $2,399 per month 1, % $2,400 $2,999 per month % $3,000 $3,999 per month % $4,000+ per month % Not stated % mortgaged dwellings 4, % MOTOR VEHICLES Number of cars % No vehicles % 1 vehicle 3, % 2+ vehicles 6, % Not stated % 11, % AGRICULTURAL COMMODITY Agriculture commodity Value Area of holding area (ha) 1,094,707 Cereal crops Wheat for grain Production (t) 2,841 Cereal crops Rice for grain Production (t) 0 Cereal crops Barley for grain Production (t) 2,193 Cereal crops Sorghum for grain Production (t) 0 Cereal crops for grain Production (t) 5,121 Vegetables for human consumption Tomatoes production (t) Vegetables for human consumption area (ha) 0 Fruit & nuts Avocados Production (kg) 0 Fruit & nuts Apples Production (kg) 0 Fruit & nuts Nectarines Production (kg) 0 Fruit & nuts Peaches Production (kg) 0 Fruit & nuts Nuts trees (no.) 0 Fruit & nuts All orchard fruit (incl. nuts) trees (no.) Fruit & nuts Grapes area (ha) 0 Livestock Sheep & lambs (no.) 5,759 Livestock Dairy cattle (no.) 0 Livestock Meat cattle (no.) 6,323 INTERNET USAGE Connection dwellings Internet accessed from dwelling 9, % Internet not accessed from dwelling 1, % Not stated % 11, % BIRTHPLACE BY REGION Region Male Female 0 0 Oceania incl. Australia 13,660 12,354 26, % Europe , % Africa & Middle East % Asia , % Americas % Other 2,474 2,017 4, % 17,965 16,245 34, % 36 Commercial Radio Profiles

37 KARRATHA SPIRIT RADIO RED FM Station Name Spirit Radio Red FM Call Sign 6KA 6RED Frequency MHz MHz Network Redwave Media Redwave Media Address PO Box 153, Perth, WA 6840 PO Box D162, Perth, WA 6840 Phone Fax Web Address spiritradio.com.au redfm.com.au Description of Content/Format Music: 60s, 70s, 80s Top 40 Demographic Profile of Station Audience

38 KARRATHA Karratha is located 1,500 kilometres north of Perth on the North West Coastal Highway. Karratha is a modern and well serviced town situated right in the heart of The Central Pilbara Coast and has some of the world s richest mineral deposits and most spectacular scenery in Karijini National Park. In comparison to the 2011 census, the within the radio licence area of Karratha has decreased by 10.65% to 25,125. The birthplace for 71% of the was Oceania including Australian, New Zealander, Indigenous and Islander persons. 4,190 people (17%) were attending an educational institution in 2016; 54% of these in infants or primary, 29% attending a secondary educational institution, 9% attending TAFE and 7% attending university or another tertiary institution. 9,998 people (40%) already have a tertiary qualification; of these, 26% have a degree and 74% have a certificate, diploma or another tertiary qualification. Of the total dwellings (6,263) in Karratha, 6% are owned outright and 15% are mortgaged. Private rental properties represent nearly 65% of total dwellings. Given the high wages of many of the miners in the area, Karratha is a very prosperous city; only 4% of households have a household income between $21,000 $41,999pa, 10% between $42,000 $77,999pa and 11% between $78,000 $103,999pa. 39% of households have a household income over $160,000pa. MINING WA s West Pilbara Coast and its thriving hub Karratha are home to large mining and industry complexes producing salt, iron ore, copper, fertilizers and natural gas. It is often referred to as the engine room of the nation. AGRICULTURE The farms in the region support over 5 thousand sheep and lambs and over 25 thousand beef cattle. The area also produced 708 thousand tonnes of barley for grain. EMPLOYMENT Nearly 73% of the labour force (14,101) is employed full time. The main industries of employment are: Mining; Manufacturing/Electricity Gas Water and Waste Services/Construction; and Wholesale Trade/Retail Trade/Accommodation and Food Services. Karratha provides accommodation and services for the employees of Hamersley Iron, Robe River Associates, the Dampier Salt Company and the workers on the North West Shelf Gas and Petroleum project. 38 Commercial Radio Profiles

39 KARRATHA AGE COHORTS Age Male Female 10+ years 12,995 8,177 21, % 0-9 years 2,098 1,855 3, % years 1,125 1,006 2, % years 1, , % years 5,104 3,176 8, % years 4,085 2,338 6, % years 1, % years % 75+ years % ,922 10,199 28, ,093 10,032 25, % % change % LABOUR FORCE Employment classification Labour force Full-time employed 10, % Part-time employed 2, % Not stated employed % Unemployed % labour force 14, % HOUSEHOLD INCOME Income range (pa) Occupied dwellings $0 $7, % $7,750 $20, % $21,000 $41, % $42,000 $77, % $78,000 $103, % $104,000 $129, % $130,000 $155, % $160,000 $181, % $182,000 $207, % $208,000+ 1, % Not stated % households 6, % FAMILY STRUCTURE Type of family families Couple families Children 2, % Couple families No children 1, % Single parents % Other families % families 4, % OCCUPATION Employment classification Occupations Managers/Professionals 3, % Technicians & trade workers/ Community & personal service workers 4, % Clerical & administrative workers 1, % Sales workers % Machinery operators & drivers/labourers 3, % Not stated % 13, % INDUSTRY Industry Workforce Agriculture, forestry & fishing % Mining 3, % Manufacturing/Electricity, gas, water & waste services/construction Wholesale trade/retail trade/ Accommodation & food services Transport, postal & warehousing/ Information, media & communications Financial & insurance services/ Rental hiring & real estate services/ Administration & support services 2, % 1, % % % Professional scientific & technical services % Public administration & safety % Education & training/health care & social assistance 1, % Arts & recreation services % Other services % Not stated % 13, % ANNUAL HOUSEHOLD EXPENDITURE Product or service $000 s (pa) Food & non-alcoholic beverages 77,699 Alcoholic beverages 10,090 Clothing & footwear 13,639 Household furnishings & equipment 19,784 Furniture & floor covering 6,741 Household appliances 5,172 Household services & operation 14,005 Medical care & health expenses 31,436 Motor vehicle purchase 9,828 Motor vehicle running costs 45,163 Recreation 58,053 Recreational & educational equipment 13,632 Holidays 25,873 Personal care 9,576 39

40 KARRATHA TYPE OF EDUCATIONAL INSTITUTION BEING ATTENDED School Male Female Infants/primary 1,210 1,058 2, % Secondary , % TAFE % University % 2,168 2,022 4, % DWELLING TENURE TYPE Tenure type dwellings Fully owned % Mortgaged % Private rental 4, % Housing authority/not stated % Other tenure type % dwellings 6, % UNIVERSITY QUALIFICATIONS Type of tertiary qualification Degree 2, % Certificate 7, % 9, % MORTGAGE PAYMENTS Monthly mortgage payment Mortgaged dwellings $0 $449 per month % $450 $799 per month % $800 $999 per month % $1,000 $1,799 per month % $1,800 $2,399 per month % $2,400 $2,999 per month % $3,000 $3,999 per month % $4,000+ per month % Not stated 7 0.9% mortgaged dwellings % MOTOR VEHICLES Number of cars % No vehicles % 1 vehicle 1, % 2+ vehicles 4, % Not stated % 6, % AGRICULTURAL COMMODITY Agriculture commodity Value Area of holding area (ha) 632,210 Cereal crops Wheat for grain Production (t) 0 Cereal crops Rice for grain Production (t) 0 Cereal crops Barley for grain Production (t) 708 Cereal crops Sorghum for grain Production (t) 0 Cereal crops for grain Production (t) 708 Vegetables for human consumption Tomatoes production (t) Vegetables for human consumption area (ha) 0 Fruit & nuts Avocados Production (kg) 0 Fruit & nuts Apples Production (kg) 0 Fruit & nuts Nectarines Production (kg) 0 Fruit & nuts Peaches Production (kg) 0 Fruit & nuts Nuts trees (no.) 0 Fruit & nuts All orchard fruit (incl. nuts) trees (no.) Fruit & nuts Grapes area (ha) 0 Livestock Sheep & lambs (no.) 5,469 Livestock Dairy cattle (no.) 0 Livestock Meat cattle (no.) 25,463 INTERNET USAGE Connection dwellings Internet accessed from dwelling 5, % Internet not accessed from dwelling % Not stated % 6, % BIRTHPLACE BY REGION Region Male Female 0 0 Oceania incl. Australia 10, , % Europe , % Africa & Middle East % Asia , % Americas % Other 2,712 1,302 4, % 14,990 9,850 24, % 40 Commercial Radio Profiles

41 KATANNING HIT94.9 TRIPLE M GREAT SOUTHERN Station Name Hit94.9 Triple M Great Southern Call Sign 6KAN 6WB Frequency 94.9 MHz 1071 khz Network Southern Cross Austereo Southern Cross Austereo Address 125 Fitzgerald Street, Northam, WA /121 Clive St, Katanning, WA 6317 Phone Fax - - narrogin.reception@sca.com.au wa@triplem.com.au Web Address hit.com.au/wheatbelt triplem.com.au/greatsouthern Description of Content/Format Hot Adult Contemporary Classic Hits Demographic Profile of Station Audience

42 KATANNING Katanning is situated on the Great Southern Highway, 295 kilometres southeast of Perth. The majestic Stirling Ranges and associated National Park, known for its rugged terrain and fabulous wildflowers, are located just 80 kilometres south of the town. Katanning is a thriving agricultural township in the heart of the Great Southern region. Buyers from around Australia are attracted to the area for the large sheep stock sales. In comparison to the 2011 census, the within the radio licence area of Katanning has decreased by 0.93% to 20,422. The birthplace for 79% of the was Oceania including Australian, New Zealander, Indigenous and Islander persons. 3,028 people (15%) were attending an educational institution in 2016, with 63% of these in infants or primary, 27% attending a secondary educational institution, 6% attending TAFE and 3% attending university or another tertiary institution. 6,017 people already have a tertiary qualification; 28% have a degree and 72% have a certificate, diploma or another tertiary qualification. Stability within the property market is reflected in the ownership of homes. Of the total dwellings (7,346) in Katanning, 44% are owned outright and 26% are mortgaged. Private rental properties represent 21% of total dwellings. 21% of the total households in Katanning have a household income range between $21,000 $41,999pa, 25% between $42,000 $77,999pa and 12% between $78,000 $103,999pa. AGRICULTURE Katanning is an important manufacturing centre and home to large agricultural machinery manufacturers and an abattoir. This thriving agricultural township in the heart of the Great Southern region hosts large stock sales, especially sheep. Wheat and wool dominate the farming around Katanning. The farms in the region support over 3.7 million sheep and lambs. The countryside around Katanning is renowned for its high quality grain. Over 777 thousand tonnes of wheat for grain, 588 thousand tonnes of barley for grain and 1.5 million tonnes of cereals for grain were produced. The state s leading cattle studs are located around Katanning. There are over 33 thousand beef cattle in the area. EMPLOYMENT The majority (63%) of the labour force of 10,191 is employed full time. Katanning is an important manufacturing centre with some of the state s largest agricultural machinery manufacturers based in the district. There are also brickworks, stock feed manufacturers, bulk grain silo manufacturers, superphosphate works and an abattoir which provide employment in the area. The main industries of employment are: Agriculture Forestry and Fishing; Education and Training/Health Care and Social Assistance; and Wholesale Trade/Retail Trade/Accommodation and Food Services. 42 Commercial Radio Profiles

43 KATANNING AGE COHORTS Age Male Female 10+ years 9,103 8,254 17, % 0-9 years 1,556 1,509 3, % years , % years , % years 1,798 1,815 3, % years 2,275 2,048 4, % years 1,772 1,520 3, % years 1,237 1,058 2, % 75+ years , % ,693 9,920 20, ,659 9,763 20, % % change % LABOUR FORCE Employment classification Labour force Full-time employed 6, % Part-time employed 2, % Not stated employed % Unemployed % labour force 10, % HOUSEHOLD INCOME Income range (pa) Occupied dwellings $0 $7, % $7,750 $20, % $21,000 $41,999 1, % $42,000 $77,999 1, % $78,000 $103, % $104,000 $129, % $130,000 $155, % $160,000 $181, % $182,000 $207, % $208, % Not stated % households 7, % FAMILY STRUCTURE Type of family families Couple families Children 2, % Couple families No children 2, % Single parents % Other families % families 5, % OCCUPATION Employment classification Occupations Managers/Professionals 4, % Technicians & trade workers/ Community & personal service workers 1, % Clerical & administrative workers % Sales workers % Machinery operators & drivers/labourers 2, % Not stated % 9, % INDUSTRY Industry Workforce Agriculture, forestry & fishing 4, % Mining % Manufacturing/Electricity, gas, water & waste services/construction Wholesale trade/retail trade/ Accommodation & food services Transport, postal & warehousing/ Information, media & communications Financial & insurance services/ Rental hiring & real estate services/ Administration & support services % 1, % % % Professional scientific & technical services % Public administration & safety % Education & training/health care & social assistance 1, % Arts & recreation services % Other services % Not stated % 9, % ANNUAL HOUSEHOLD EXPENDITURE Product or service $000 s (pa) Food & non-alcoholic beverages 91,670 Alcoholic beverages 11,904 Clothing & footwear 16,091 Household furnishings & equipment 23,341 Furniture & floor covering 7,953 Household appliances 6,102 Household services & operation 16,524 Medical care & health expenses 37,088 Motor vehicle purchase 11,595 Motor vehicle running costs 53,284 Recreation 68,490 Recreational & educational equipment 16,083 Holidays 30,525 Personal care 11,297 43

44 KATANNING TYPE OF EDUCATIONAL INSTITUTION BEING ATTENDED School Male Female Infants/primary , % Secondary % TAFE % University % 1,460 1,568 3, % DWELLING TENURE TYPE Tenure type dwellings Fully owned 3, % Mortgaged 1, % Private rental 1, % Housing authority/not stated % Other tenure type % dwellings 7, % UNIVERSITY QUALIFICATIONS Type of tertiary qualification Degree 1, % Certificate 4, % 6, % MORTGAGE PAYMENTS Monthly mortgage payment Mortgaged dwellings $0 $449 per month % $450 $799 per month % $800 $999 per month % $1,000 $1,799 per month % $1,800 $2,399 per month % $2,400 $2,999 per month % $3,000 $3,999 per month % $4,000+ per month % Not stated % mortgaged dwellings 1, % MOTOR VEHICLES Number of cars % No vehicles % 1 vehicle 1, % 2+ vehicles 5, % Not stated % 7, % AGRICULTURAL COMMODITY Agriculture commodity Value Area of holding area (ha) 2,275,218 Cereal crops Wheat for grain Production (t) 777,903 Cereal crops Rice for grain Production (t) 0 Cereal crops Barley for grain Production (t) 588,200 Cereal crops Sorghum for grain Production (t) 318 Cereal crops for grain Production (t) 1,536,908 Vegetables for human consumption Tomatoes production (t) Vegetables for human consumption area (ha) 1 Fruit & nuts Avocados Production (kg) 11,914 Fruit & nuts Apples Production (kg) 15,083 Fruit & nuts Nectarines Production (kg) 7,588 Fruit & nuts Peaches Production (kg) 3,535 Fruit & nuts Nuts trees (no.) 31,085 Fruit & nuts All orchard fruit (incl. nuts) trees (no.) 0 146,219 Fruit & nuts Grapes area (ha) 1,055 Livestock Sheep & lambs (no.) 3,712,535 Livestock Dairy cattle (no.) 578 Livestock Meat cattle (no.) 33,925 INTERNET USAGE Connection dwellings Internet accessed from dwelling 5, % Internet not accessed from dwelling 1, % Not stated % 7, % BIRTHPLACE BY REGION Region Male Female Oceania incl. Australia 8,510 7,601 16, % Europe % Africa & Middle East % Asia % Americas % Other 1,345 1,232 2, % 10,667 9,650 20, % 44 Commercial Radio Profiles

45 MANDURAH 97.3 COAST FM 91.7 THE WAVE Station Name 97.3 Coast FM 91.7 The Wave Call Sign 6CST 6MM Frequency 97.3 MHz 91.7 MHz Network West Coast Radio West Coast Radio Address PO Box 688, Mandurah, WA 6210 PO Box 688, Mandurah, WA 6210 Phone Fax Web Address coastlive.com.au 917thewave.com.au Description of Content/Format Music Music Demographic Profile of Station Audience

46 MANDURAH Mandurah is situated on the Western Australian coast midway between Perth and Bunbury. The region is better known as the Holiday Coast and covers the area from Rockingham to the north of Bunbury, attracting many visitors with the lure of warm summers and mild winters. The rural region incorporates Serpentine, Jarrahdale, Pinjarra, Waroona, North Dandalup, Harvey and Boddington. In comparison to the 2011 census, the within the radio licence area of Mandurah has increased by 15.99% to 119,707. The birthplace for 72% of the was Oceania including Australian, New Zealander, Indigenous and Islander persons. 23,289 people (19%) were attending an educational institution in 2016, with 46% of these in infants or primary, 34% attending a secondary educational institution, 12% attending university or another tertiary institution and 8% attending TAFE. Of the 43,078 people (36%) who already have a tertiary qualification, 23% have a degree and 77% have a certificate, diploma or another tertiary qualification. Of the total dwellings (43,400) in Mandurah, 31% are owned outright and 40% are mortgaged. Private rental properties represent 23% of total dwellings. 22% of the total households in Mandurah have a household income range between $21,000 $41,999pa, 21% between $42,000 $77,999pa and 10% between $78,000 $103,999pa. All major banks, car dealers, fast-food restaurants, hardware/home improvement and an extensive selection of national retail, chain and independent stores are represented in the district. AGRICULTURE The southern area of the region also has a strong orchard zone with Harvey Fresh, the major supplier of fruit juices in Western Australia. Over 225 thousand kilograms of apples were produced within the region. The area holds nearly 14 thousand orchard fruit trees (including nuts). EMPLOYMENT The majority (53%) of the labour force of 53,437 is employed full time. The Holiday Coast is fast becoming an extension of Perth with most people living within an hour of the states capital. Along with Alcoa a major employer in the district tourism and a thriving retail sector provide long-term employment, which is a key to the region s stability. The main industries of employment are: Manufacturing/Electricity Gas Water and Waste Services/Construction; Education and Training/Health Care and Social Services; and Wholesale Trade/Retail Trade/Accommodation and Food Services. 46 Commercial Radio Profiles

47 MANDURAH AGE COHORTS Age Male Female 10+ years 50,983 53, , % 0-9 years 7,872 7,631 15, % years 6,355 5,865 12, % years 4,672 4,506 9, % years 9,613 10,490 20, % years 11,846 12,308 24, % years 6,981 7,675 14, % years 6,782 6,965 13, % 75+ years 4,734 5,412 10, % ,256 51, , ,855 60, , % % change % LABOUR FORCE Employment classification Labour force Full-time employed 28, % Part-time employed 16, % Not stated employed 3, % Unemployed 5, % labour force 53, % HOUSEHOLD INCOME Income range (pa) Occupied dwellings $0 $7, % $7,750 $20,999 2, % $21,000 $41,999 9, % $42,000 $77,999 9, % $78,000 $103,999 4, % $104,000 $129,999 4, % $130,000 $155,999 2, % $160,000 $181,999 1, % $182,000 $207,999 1, % $208,000+ 2, % Not stated 5, % households 43, % FAMILY STRUCTURE Type of family families Couple families Children 13, % Couple families No children 14, % Single parents 5, % Other families % families 32, % OCCUPATION Employment classification Occupations Managers/Professionals 11, % Technicians & trade workers/ Community & personal service workers 15, % Clerical & administrative workers 5, % Sales workers 4, % Machinery operators & drivers/labourers 10, % Not stated % 47, % INDUSTRY Industry Workforce Agriculture, forestry & fishing % Mining 4, % Manufacturing/Electricity, gas, water & waste services/construction Wholesale trade/retail trade/ Accommodation & food services Transport, postal & warehousing/ Information, media & communications Financial & insurance services/ Rental hiring & real estate services/ Administration & support services 9, % 9, % 1, % 3, % Professional scientific & technical services 1, % Public administration & safety 2, % Education & training/health care & social assistance 9, % Arts & recreation services % Other services 1, % Not stated 2, % 47, % ANNUAL HOUSEHOLD EXPENDITURE Product or service $000 s (pa) Food & non-alcoholic beverages 544,961 Alcoholic beverages 67,587 Clothing & footwear 94,651 Household furnishings & equipment 134,685 Furniture & floor covering 44,495 Household appliances 37,287 Household services & operation 98,167 Medical care & health expenses 224,949 Motor vehicle purchase 65,035 Motor vehicle running costs 322,196 Recreation 394,682 Recreational & educational equipment 92,300 Holidays 175,840 Personal care 67,464 47

48 MANDURAH TYPE OF EDUCATIONAL INSTITUTION BEING ATTENDED School Male Female Infants/primary 5,372 5,238 10, % Secondary 4,044 3,859 7, % TAFE 843 1,122 1, % University 904 1,907 2, % 11,163 12,126 23, % DWELLING TENURE TYPE Tenure type dwellings Fully owned 13, % Mortgaged 17, % Private rental 9, % Housing authority/not stated 2, % Other tenure type % dwellings 43, % UNIVERSITY QUALIFICATIONS Type of tertiary qualification Degree 10, % Certificate 32, % 43, % MORTGAGE PAYMENTS Monthly mortgage payment Mortgaged dwellings $0 $449 per month % $450 $799 per month % $800 $999 per month % $1,000 $1,799 per month 4, % $1,800 $2,399 per month 4, % $2,400 $2,999 per month 2, % $3,000 $3,999 per month 1, % $4,000+ per month % Not stated % mortgaged dwellings 16, % MOTOR VEHICLES Number of cars % No vehicles 1, % 1 vehicle 14, % 2+ vehicles 25, % Not stated 1, % 43, % AGRICULTURAL COMMODITY Agriculture commodity Value Area of holding area (ha) 80,494 Cereal crops Wheat for grain Production (t) 0 Cereal crops Rice for grain Production (t) 0 Cereal crops Barley for grain Production (t) 470 Cereal crops Sorghum for grain Production (t) 0 Cereal crops for grain Production (t) 3,574 Vegetables for human consumption Tomatoes production (t) Vegetables for human consumption area (ha) 544 Fruit & nuts Avocados Production (kg) 168 Fruit & nuts Apples Production (kg) 225,730 Fruit & nuts Nectarines Production (kg) 25,772 Fruit & nuts Peaches Production (kg) 6,727 Fruit & nuts Nuts trees (no.) 559 Fruit & nuts All orchard fruit (incl. nuts) trees (no.) Fruit & nuts Grapes area (ha) ,921 Livestock Sheep & lambs (no.) 37,928 Livestock Dairy cattle (no.) 4,443 Livestock Meat cattle (no.) 53,891 INTERNET USAGE Connection dwellings Internet accessed from dwelling 36, % Internet not accessed from dwelling 6, % Not stated 1, % 43, % BIRTHPLACE BY REGION Region Male Female Oceania incl. Australia 41,664 42,906 84,570 72% Europe 8,493 8,884 17, % Africa & Middle East 1,080 1,043 2, % Asia 915 1,516 2, % Americas % Other 5,325 5,227 10, % 57,700 59, , % 48 Commercial Radio Profiles

49 MERREDIN HIT105.1 TRIPLE M 1098AM Station Name Hit105.1 Triple M 1098AM Call Sign 6MER 6MD Frequency MHz 1098 khz Network Southern Cross Austereo Southern Cross Austereo Address PO Box 264, Merredin, WA 6415 PO Box 264, Merredin, WA 6415 Phone Fax - - merredin.reception@sca.com.au merredin.reception@sca.com.au Web Address hit.com.au/wheatbelt triplem.com.au/centralwheatbelt Description of Content/Format Hot Adult Contemporary Classic Hits Demographic Profile of Station Audience

50 MERREDIN Merredin is located 300 kilometres inland, halfway between Perth and Kalgoorlie, in the heart of Western Australia s central Wheatbelt. Rolling plains that produce vast quantities of wheat surround the area. Merredin provides a range of services to the surrounding farming communities and residents of those towns, including telecommunications, rail and other transport and a growing support for mining in the eastern part of the area. In comparison to the 2011 census, the within the radio licence area of Merredin has decreased by 2.11% to 17,496. The birthplace for 82% of the was Oceania including Australian, New Zealander, Indigenous and Islander persons. 2,621 people (15%) were attending an educational institution in 2016, with 59% of those were in infants or primary, 30% attending a secondary educational institution, 7% attending TAFE, and 4% attending university or another tertiary institution. Of 4,713 people (27%) who already have a tertiary qualification, 26% have a degree and 74% have a certificate, diploma or another tertiary qualification. The stability of the area is reflected in the high level of home ownership. Of the total dwellings (6,438) in Merredin, 46% are owned outright and 22% are mortgaged. Private rental properties represent 22% of total dwellings. 21% of the total households in Merredin have a household income range between $21,000 $41,999pa, 24% between $42,000 $77,999pa and 12% between $78,000 $103,999pa. AGRICULTURE Crops are the major agricultural produce in the region with many farmers also running a variety of stock. Over 1.4 million tonnes of wheat for grain and 1.9 million tonnes of cereal for grain were produced. The area also produces wool. The farms in the region support over 1.3 million sheep and lambs. In the eastern area of the region, mining has become a major industry and earner for the area. EMPLOYMENT The majority (64%) of the labour force of 8,560 is employed full time. The main industries of employment are: Agriculture Forestry and Fishing; Education and Training/Health Care and Social Assistance; and Wholesale Trade/Retail Trade/Accommodation and Food Services. 50 Commercial Radio Profiles

51 MERREDIN AGE COHORTS Age Male Female 10+ years 8,143 7,005 15, % 0-9 years 1,202 1,146 2, % years , % years , % years 1,543 1,420 2, % years 1,992 1,718 3, % years 1,476 1,216 2, % years 1, , % 75+ years , % ,523 8,351 17, ,345 8,151 17, % % change % LABOUR FORCE Employment classification Labour force Full-time employed 5, % Part-time employed 2, % Not stated employed % Unemployed % labour force 8, % HOUSEHOLD INCOME Income range (pa) Occupied dwellings $0 $7, % $7,750 $20, % $21,000 $41,999 1, % $42,000 $77,999 1, % $78,000 $103, % $104,000 $129, % $130,000 $155, % $160,000 $181, % $182,000 $207, % $208, % Not stated % households 6, % FAMILY STRUCTURE Type of family families Couple families Children 1, % Couple families No children 2, % Single parents % Other families % families 4, % OCCUPATION Employment classification Occupations Managers/Professionals 3, % Technicians & trade workers/ Community & personal service workers 1, % Clerical & administrative workers % Sales workers % Machinery operators & drivers/labourers 1, % Not stated % 8, % INDUSTRY Industry Workforce Agriculture, forestry & fishing 2, % Mining % Manufacturing/Electricity, gas, water & waste services/construction Wholesale trade/retail trade/ Accommodation & food services Transport, postal & warehousing/ Information, media & communications Financial & insurance services/ Rental hiring & real estate services/ Administration & support services % % % % Professional scientific & technical services % Public administration & safety % Education & training/health care & social assistance 1, % Arts & recreation services % Other services % Not stated % 8, % ANNUAL HOUSEHOLD EXPENDITURE Product or service $000 s (pa) Food & non-alcoholic beverages 80,180 Alcoholic beverages 10,412 Clothing & footwear 14,074 Household furnishings & equipment 20,415 Furniture & floor covering 6,956 Household appliances 5,337 Household services & operation 14,452 Medical care & health expenses 32,439 Motor vehicle purchase 10,142 Motor vehicle running costs 46,605 Recreation 59,906 Recreational & educational equipment 14,067 Holidays 26,699 Personal care 9,881 51

52 MERREDIN TYPE OF EDUCATIONAL INSTITUTION BEING ATTENDED School Male Female Infants/primary , % Secondary % TAFE % University % 1,325 1,296 2, % DWELLING TENURE TYPE Tenure type dwellings Fully owned 2, % Mortgaged 1, % Private rental 1, % Housing authority/not stated % Other tenure type % dwellings 6, % UNIVERSITY QUALIFICATIONS Type of tertiary qualification Degree 1, % Certificate 3, % 4, % MORTGAGE PAYMENTS Monthly mortgage payment Mortgaged dwellings $0 $449 per month % $450 $799 per month % $800 $999 per month % $1,000 $1,799 per month % $1,800 $2,399 per month % $2,400 $2,999 per month % $3,000 $3,999 per month % $4,000+ per month % Not stated % mortgaged dwellings 1, % MOTOR VEHICLES Number of cars % No vehicles % 1 vehicle 1, % 2+ vehicles 4, % Not stated % 6, % AGRICULTURAL COMMODITY Agriculture commodity Value Area of holding area (ha) 2,562,541 Cereal crops Wheat for grain Production (t) 1,488,817 Cereal crops Rice for grain Production (t) 0 Cereal crops Barley for grain Production (t) 388,978 Cereal crops Sorghum for grain Production (t) 441 Cereal crops for grain Production (t) 1,925,994 Vegetables for human consumption Tomatoes production (t) Vegetables for human consumption area (ha) 154 Fruit & nuts Avocados Production (kg) 0 Fruit & nuts Apples Production (kg) 0 Fruit & nuts Nectarines Production (kg) 0 Fruit & nuts Peaches Production (kg) 0 Fruit & nuts Nuts trees (no.) 232 Fruit & nuts All orchard fruit (incl. nuts) trees (no.) Fruit & nuts Grapes area (ha) Livestock Sheep & lambs (no.) 1,344,319 Livestock Dairy cattle (no.) 10 Livestock Meat cattle (no.) 10,873 INTERNET USAGE Connection dwellings Internet accessed from dwelling 4, % Internet not accessed from dwelling 1, % Not stated % 6, % BIRTHPLACE BY REGION Region Male Female Oceania incl. Australia 7,529 6,548 14, % Europe % Africa & Middle East % Asia % Americas % Other 1, , % 9,257 8,004 17, % 52 Commercial Radio Profiles

53 NARROGIN HIT100.5 TRIPLE M GREAT SOUTHERN Station Name Hit100.5 Triple M Great Southern Call Sign 6NAN 6NA Frequency MHz 918 khz Network Southern Cross Austereo Southern Cross Austereo Address PO Box 216, Narrogin, WA Fortune St, Narrogin, WA 6312 Phone Fax - - narrogin.reception@sca.com.au narrogin.reception@sca.com.au Web Address hit.com.au/wheatbelt triplem.com.au/greatsouthern Description of Content/Format Hot Adult Contemporary Classic Hits Demographic Profile of Station Audience

54 NARROGIN Narrogin is the largest inland town in the Central South region of Western Australia. It is a thriving rural community just two hours from Perth, Albany, Bunbury and Mandurah. On the edge of the rich Central Southern Wheatbelt, Narrogin is in the heart of Western Australia s richest farming land. In comparison to the 2011 census, the within the radio licence area of Narrogin has decreased by 1.99% to 25,390. The birthplace for 80% of the was Oceania including Australian, New Zealander, Indigenous and Islander persons. Narrogin has a wide choice of educational offerings including two State and one private primary schools, a senior high school, agricultural college, residential college and a TAFE campus. 3,798 people (15%) were attending an educational institution in 2016, comprised of 59% in infants or primary, 30% attending a secondary educational institution, 5% attending university or another tertiary institution and 6% attending TAFE. Of the 7,691 people (30%) who already have a tertiary qualification, 27% have a degree and 73% have a certificate, diploma or another tertiary qualification. Narrogin has a high level of home ownership reflecting the stability of the region. Of the total dwellings (9,455), 45% are owned outright and 26% are mortgaged. Private rental properties represent 19% of total dwellings. 20% of the total households in Narrogin have a household income range between $21,000 $41,999pa, 24% between $42,000 $77,999pa and 11% between $78,000 $103,999pa. All major banks, car dealers, fast-food restaurants, and an extensive selection of national retail, chain and independent stores are represented in the district. AGRICULTURE There are over 37 thousand beef cattle and 3.3 million sheep and lambs in the Narrogin radio licence area. Over 688 thousand tonnes of wheat for grain and 539 thousand tonnes of barley for grain were produced. The region produced over 506 thousand kilograms of apples, 56 thousand kilograms of nectarines and 15 thousand kilograms of peaches. EMPLOYMENT The majority (60%) of the labour force of 12,341 is employed full time. The main industries of employment are: Agriculture Forestry and Fishing; Education and Training/Health Care and Social Assistance; and Wholesale Trade/Retail Trade/Accommodation and Food Services. 54 Commercial Radio Profiles

55 NARROGIN AGE COHORTS Age Male Female 10+ years 11,341 10,572 21, % 0-9 years 1,766 1,711 3, % years 1, , % years , % years 2,058 2,085 4, % years 2,696 2,663 5, % years 2,177 2,006 4, % years 1,635 1,352 2, % 75+ years , % ,573 12,332 25, ,107 12,283 25, % % change % LABOUR FORCE Employment classification Labour force Full-time employed 7, % Part-time employed 3, % Not stated employed % Unemployed % labour force 12, % HOUSEHOLD INCOME Income range (pa) Occupied dwellings $0 $7, % $7,750 $20, % $21,000 $41,999 1, % $42,000 $77,999 2, % $78,000 $103,999 1, % $104,000 $129, % $130,000 $155, % $160,000 $181, % $182,000 $207, % $208, % Not stated 1, % households 9, % FAMILY STRUCTURE Type of family families Couple families Children 2, % Couple families No children 3, % Single parents % Other families % families 6, % OCCUPATION Employment classification Occupations Managers/Professionals 4, % Technicians & trade workers/ Community & personal service workers 2, % Clerical & administrative workers 1,055 9% Sales workers % Machinery operators & drivers/labourers 2, % Not stated % 11, % INDUSTRY Industry Workforce Agriculture, forestry & fishing 3, % Mining % Manufacturing/Electricity, gas, water & waste services/construction Wholesale trade/retail trade/ Accommodation & food services Transport, postal & warehousing/ Information, media & communications Financial & insurance services/ Rental hiring & real estate services/ Administration & support services 1, % 1, % % % Professional scientific & technical services % Public administration & safety % Education & training/health care & social assistance 1, % Arts & recreation services % Other services % Not stated % 11, % ANNUAL HOUSEHOLD EXPENDITURE Product or service $000 s (pa) Food & non-alcoholic beverages 116,837 Alcoholic beverages 15,170 Clothing & footwear 20,508 Household furnishings & equipment 29,746 Furniture & floor covering 10,134 Household appliances 7,779 Household services & operation 21,060 Medical care & health expenses 47,273 Motor vehicle purchase 14,776 Motor vehicle running costs 67,916 Recreation 87,285 Recreational & educational equipment 20,497 Holidays 38,902 Personal care 14,399 55

56 NARROGIN TYPE OF EDUCATIONAL INSTITUTION BEING ATTENDED School Male Female Infants/primary 1,095 1,151 2, % Secondary , % TAFE % University % 1,803 1,995 3, % DWELLING TENURE TYPE Tenure type dwellings Fully owned 4, % Mortgaged 2, % Private rental 1, % Housing authority/not stated % Other tenure type % dwellings 9, % UNIVERSITY QUALIFICATIONS Type of tertiary qualification Degree 2, % Certificate 5, % 7, % MORTGAGE PAYMENTS Monthly mortgage payment Mortgaged dwellings $0 $449 per month % $450 $799 per month % $800 $999 per month % $1,000 $1,799 per month % $1,800 $2,399 per month % $2,400 $2,999 per month % $3,000 $3,999 per month % $4,000+ per month % Not stated % mortgaged dwellings 2, % MOTOR VEHICLES Number of cars % No vehicles % 1 vehicle 2, % 2+ vehicles 6, % Not stated % 9, % AGRICULTURAL COMMODITY Agriculture commodity Value Area of holding area (ha) 2,311,995 Cereal crops Wheat for grain Production (t) 688,027 Cereal crops Rice for grain Production (t) 0 Cereal crops Barley for grain Production (t) 539,111 Cereal crops Sorghum for grain Production (t) 0 Cereal crops for grain Production (t) 1,513,464 Vegetables for human consumption Tomatoes production (t) Vegetables for human consumption area (ha) 4 Fruit & nuts Avocados Production (kg) 0 Fruit & nuts Apples Production (kg) 506,809 Fruit & nuts Nectarines Production (kg) 56,561 Fruit & nuts Peaches Production (kg) 15,238 Fruit & nuts Nuts trees (no.) 88,025 Fruit & nuts All orchard fruit (incl. nuts) trees (no.) Fruit & nuts Grapes area (ha) ,658 Livestock Sheep & lambs (no.) 3,394,139 Livestock Dairy cattle (no.) 97 Livestock Meat cattle (no.) 37,167 INTERNET USAGE Connection dwellings Internet accessed from dwelling 7, % Internet not accessed from dwelling 2, % Not stated % 9, % BIRTHPLACE BY REGION Region Male Female Oceania incl. Australia 10,558 9,618 20, % Europe , % Africa & Middle East % Asia % Americas % Other 1,598 1,519 3, % 13,033 12,066 25, % 56 Commercial Radio Profiles

57 NORTHAM HIT96.5 TRIPLE M 864AM Station Name Hit96.5 Triple M 864AM Call Sign 6NAM 6AM Frequency 96.5 MHz 864 khz Network Southern Cross Austereo Southern Cross Austereo Address PO Box 256, Northam, WA 6401 PO Box 256, Northam, WA 6401 Phone Fax - - northam.reception@sca.com.au northam.reception@sca.com.au Web Address hit.com.au/wheatbelt triplem.com.au/avonvalley Description of Content/Format Hot Adult Contemporary Classic Hits Demographic Profile of Station Audience

58 NORTHAM Northam sits on the picturesque Avon River and is less than 100 kilometres to the east of Perth on the Great Eastern Highway. The town is the regional centre of the Avon Valley and is one of the earliest settlements in the Central Wheatbelt. Nearby is York, the oldest farming community in WA which boasts an excellent range of heritage buildings. In comparison to the 2011 census, the within the radio licence area of Northam has increased by 4.98% to 40,972. The birthplace for 76% of the was Oceania including Australian, New Zealander, Indigenous and Islander persons. Northam has a Senior High School, C Y O Connor College of TAFE, Muresk Institute of Agriculture (a division of Curtin University), three primary schools and St Joseph s School. 6,275 people (15%) attended an educational institution in 2016, with 50% of these in infants or primary, 36% attending a secondary educational institution, 8% attending TAFE and 7% attending university or another tertiary institution. Of the 12,475 people (30%) who already have a tertiary qualification, 24% have a degree and 76% have a certificate, diploma or another tertiary qualification. Northam has a high level of home ownership reflecting the stability of the region. Of the total dwellings (14,076) in Northam, 41% are owned outright and 35% are mortgaged. Private rental properties represent 16% of total dwellings. 21% of the total households in Northam have a household income range between $21,000 $41,999pa, 22% between $42,000 $77,999pa and 11% between $78,000 $103,999pa. AGRICULTURE Northam is the commercial hub for the area s rich farmlands. Farming communities outside Northam primarily produce wheat, barley, and cereal. Over 1 million tonnes of wheat for grain and 1.4 million tonnes of cereal for grain were produced. The region produced over 196 thousand kilograms of avocados. A range of stock is raised in the area, the most prevalent being sheep, pigs and goats. The properties in the region support nearly 1.2 million sheep and lambs. There are over 33 thousand beef cattle. EMPLOYMENT The majority (57%) of the labour force of 18,223 is employed full time. Business and manufacturing companies in the region cater to the different requirements of the farming sector. There are a number of local manufacturers of farm equipment, such as fibreglass tanks, steel farm sheds and grain bins, based in the area. Local industries include tourism, grain, sheep and cattle, abbatoirs, foundry, agricultural services, flour mill and quarrying. The main industries of employment are: Agriculture Forestry and Fishing; Education and Training/Health Care and Social Assistance; Manufacturing/Electricity Gas Water and Waste Services/Construction; and Wholesale Trade/Retail Trade/Accommodation and Food Services. 58 Commercial Radio Profiles

59 NORTHAM AGE COHORTS Age Male Female 10+ years 19,661 16,590 36, % 0-9 years 2,423 2,298 4, % years 1,933 1,727 3, % years 1, , % years 4,025 2,946 6, % years 4,820 4,301 9, % years 3,346 3,090 6, % years 2,692 2,257 4, % 75+ years 1,272 1,286 2, % ,457 18,573 39, ,084 18,888 40, % % change % LABOUR FORCE Employment classification Labour force Full-time employed 10, % Part-time employed 5, % Not stated employed 1, % Unemployed 1, % labour force 18, % HOUSEHOLD INCOME Income range (pa) Occupied dwellings $0 $7, % $7,750 $20, % $21,000 $41,999 3, % $42,000 $77,999 3, % $78,000 $103,999 1, % $104,000 $129,999 1, % $130,000 $155, % $160,000 $181, % $182,000 $207, % $208, % Not stated 1, % households 14, % FAMILY STRUCTURE Type of family families Couple families Children 4, % Couple families No children 5, % Single parents 1, % Other families % families 10, % OCCUPATION Employment classification Occupations Managers/Professionals 5, % Technicians & trade workers/ Community & personal service workers 4, % Clerical & administrative workers 2, % Sales workers 1, % Machinery operators & drivers/labourers 3, % Not stated % 16, % INDUSTRY Industry Workforce Agriculture, forestry & fishing 3, % Mining % Manufacturing/Electricity, gas, water & waste services/construction Wholesale trade/retail trade/ Accommodation & food services Transport, postal & warehousing/ Information, media & communications Financial & insurance services/ Rental hiring & real estate services/ Administration & support services 2, % 2, % % % Professional scientific & technical services % Public administration & safety 1, % Education & training/health care & social assistance 2, % Arts & recreation services % Other services % Not stated % 16, % ANNUAL HOUSEHOLD EXPENDITURE Product or service $000 s (pa) Food & non-alcoholic beverages 175,556 Alcoholic beverages 22,736 Clothing & footwear 30,796 Household furnishings & equipment 44,621 Furniture & floor covering 15,176 Household appliances 11,706 Household services & operation 31,643 Medical care & health expenses 71,113 Motor vehicle purchase 22,130 Motor vehicle running costs 102,148 Recreation 130,924 Recreational & educational equipment 30,737 Holidays 58,350 Personal care 21,642 59

60 NORTHAM TYPE OF EDUCATIONAL INSTITUTION BEING ATTENDED School Male Female Infants/primary 1,584 1,537 3, % Secondary 1,161 1,071 2, % TAFE % University % 3,048 3,227 6, % DWELLING TENURE TYPE Tenure type dwellings Fully owned 5, % Mortgaged 4, % Private rental 2, % Housing authority/not stated 1, % Other tenure type % dwellings 14, % UNIVERSITY QUALIFICATIONS Type of tertiary qualification Degree 2, % Certificate 9, % 12, % MORTGAGE PAYMENTS Monthly mortgage payment Mortgaged dwellings $0 $449 per month % $450 $799 per month % $800 $999 per month % $1,000 $1,799 per month 1, % $1,800 $2,399 per month % $2,400 $2,999 per month % $3,000 $3,999 per month % $4,000+ per month % Not stated % mortgaged dwellings 4, % MOTOR VEHICLES Number of cars % No vehicles % 1 vehicle 3,540 25% 2+ vehicles 9, % Not stated % 14, % AGRICULTURAL COMMODITY Agriculture commodity Value Area of holding area (ha) 1,883,383 Cereal crops Wheat for grain Production (t) 1,090,137 Cereal crops Rice for grain Production (t) 0 Cereal crops Barley for grain Production (t) 335,629 Cereal crops Sorghum for grain Production (t) 540 Cereal crops for grain Production (t) 1,463,999 Vegetables for human consumption Tomatoes production (t) Vegetables for human consumption area (ha) 14 Fruit & nuts Avocados Production (kg) 196,410 Fruit & nuts Apples Production (kg) 0 Fruit & nuts Nectarines Production (kg) 385 Fruit & nuts Peaches Production (kg) 494 Fruit & nuts Nuts trees (no.) 2,201 Fruit & nuts All orchard fruit (incl. nuts) trees (no.) Fruit & nuts Grapes area (ha) ,469 Livestock Sheep & lambs (no.) 1,179,459 Livestock Dairy cattle (no.) 179 Livestock Meat cattle (no.) 33,918 INTERNET USAGE Connection dwellings Internet accessed from dwelling 11, % Internet not accessed from dwelling 2, % Not stated % 14, % BIRTHPLACE BY REGION Region Male Female Oceania incl. Australia 16,620 14,129 30, % Europe 1,724 1,795 3, % Africa & Middle East % Asia % Americas % Other 2,609 2,215 4, % 21,797 18,633 40, % 60 Commercial Radio Profiles

61 PERTH 96FM 6IX 6PR NOVA 93.7 HIT92.9 MIX 94.5 Station Name Call Sign Network Address Phone Web Address 96FM 6NOW Australian Radio Network PO Box 6072, East Perth, WA fm.com.au 6IX 6IX Capital Radio Network PO Box 1133, Osborne Park DC, WA ix.com.au 6PR 6PR Macquarie Media Limited Level 1, 169 Hay Street, East Perth, WA pr.com.au Nova PER NOVA Entertainment PO Box 1937, Subiaco, WA nova937.com.au Hit92.9 6PPM Southern Cross Austereo PO Box 945, Subiaco, WA hit.com.au Mix MIX Southern Cross Austereo PO Box 945, Subiaco, WA mix.com.au 61

62 PERTH Perth, the capital of Western Australia, is a vibrant, modern and yet relaxed metropolitan city with many scenic stops along the Swan River and is rich in cultural hotspots. Kings Park botanical gardens border the city of Perth and the bustling seaport of Fremantle is accessible within 40 minutes by car from the city. In 2017 Perth was ranked as the 7th most liveable city in the world by The Economist and scored 100% in health care, education and infrastructure. The retail sector in Perth is strong with many high-end fashion boutiques and big brands on offer in the shopping district In comparison to the 2011 census, the of the radio licence area of Perth has increased by 11% to 1,837,804. The birthplace for 62% of the was Oceania including Australian, New Zealander, Indigenous and Islander persons. There is a wide choice of schools, colleges and universities in the city of Perth. 409,785 people (22%) were attending an educational institution in 2016, with 38% of these in infants or primary, 29% attending a secondary educational institution, 9% attending TAFE and 24% attending university or another tertiary institution. Of the 781,318 people (43%) who already have a tertiary qualification, 45% have a degree and 55% have a certificate, diploma or another tertiary qualification. Of the total dwellings (651,573) in the Perth radio licence area, 28% are owned outright and 43% are mortgaged. Private rental properties represent 23% of total dwellings. 15% of the total households in Perth have a household income range between $21,000 $41,999pa, 20% between $42,000 $77,999pa and 12% between $78,000 $103,999pa. 37% have a household income over $104,000pa. The strong maturation of the mining sector has had significant impact on Perth s economy. The financial benefits are a direct result of fly-in-fly-out miners living in Perth and working in regional WA. The CBD has also prospered from the mining industry with several commercial buildings occupied by head-offices many mining organisations. AGRICULTURE The Perth radio licence area has a strong orchard zone and produced over 1.2 million kilograms of peaches, 2.2 million kilograms of nectarines and 5 million kilograms of apples. The area also produced over 47 thousand tonnes of cereal for grain. The farms in the region support over 57 thousand sheep and lambs, and over 15 thousand beef cattle. EMPLOYMENT The majority (57%) of the labour force of 963,273 is employed full time. The main industries of employment are: Education and Training/Health Care and Social Assistance; Wholesale Trade/Retail Trade/Accommodation and Food Services; and Manufacturing/Electricity Gas Water and Waste Services/Construction. 62 Commercial Radio Profiles

63 PERTH AGE COHORTS Age Male Female 10+ years 787, ,529 1,595, % 0-9 years 124, , , % years 89,710 85, , % years 88,458 83, , % years 214, , , % years 186, , , % years 97, , , % years 68,136 72, , % 75+ years 42,136 58, , % , ,256 1,652, , ,316 1,837, % % change % LABOUR FORCE Employment classification Labour force Full-time employed 545, % Part-time employed 294, % Not stated employed 45, % Unemployed 77, % labour force 963, % HOUSEHOLD INCOME Income range (pa) Occupied dwellings $0 $7,749 12, % $7,750 $20,999 25, % $21,000 $41,999 94, % $42,000 $77, , % $78,000 $103,999 75, % $104,000 $129,999 74, % $130,000 $155,999 46, % $160,000 $181,999 31, % $182,000 $207,999 30, % $208, , % Not stated 72, % households 650, % FAMILY STRUCTURE Type of family families Couple families Children 229, % Couple families No children 182, % Single parents 70, % Other families 7, % families 490, % OCCUPATION Employment classification Occupations Managers/Professionals 302, % Technicians & trade workers/ Community & personal service workers 232, % Clerical & administrative workers 121, % Sales workers 80, % Machinery operators & drivers/labourers 135, % Not stated 13, % 886, % INDUSTRY Industry Workforce Agriculture, forestry & fishing 5, % Mining 42, % Manufacturing/Electricity, gas, water & waste services/construction Wholesale trade/retail trade/ Accommodation & food services Transport, postal & warehousing/ Information, media & communications Financial & insurance services/ Rental hiring & real estate services/ Administration & support services 145, % 167, % 49, % 68, % Professional scientific & technical services 65, % Public administration & safety 57, % Education & training/health care & social assistance 187, % Arts & recreation services 14, % Other services 35, % Not stated 41, % 881, % ANNUAL HOUSEHOLD EXPENDITURE Product or service $000 s (pa) Food & non-alcoholic beverages 8,189,526 Alcoholic beverages 1,013,212 Clothing & footwear 1,421,611 Household furnishings & equipment 2,020,850 Furniture & floor covering 666,512 Household appliances 561,130 Household services & operation 1,475,190 Medical care & health expenses 3,383,937 Motor vehicle purchase 974,309 Motor vehicle running costs 4,846,099 Recreation 5,921,500 Recreational & educational equipment 1,384,492 Holidays 2,638,119 Personal care 1,014,070 63

64 PERTH TYPE OF EDUCATIONAL INSTITUTION BEING ATTENDED School Male Female Infants/primary 80,667 76, , % Secondary 61,127 58, , % TAFE 16,889 18,738 35, % University 43,534 53,845 97, % 202, , , % DWELLING TENURE TYPE Tenure type dwellings Fully owned 183, % Mortgaged 277, % Private rental 152, % Housing authority/not stated 33, % Other tenure type 5, % dwellings 651, % UNIVERSITY QUALIFICATIONS Type of tertiary qualification Degree 353, % Certificate 428, % 781, % MORTGAGE PAYMENTS Monthly mortgage payment Mortgaged dwellings $0 $449 per month 15, % $450 $799 per month 9, % $800 $999 per month 8, % $1,000 $1,799 per month 68, % $1,800 $2,399 per month 68, % $2,400 $2,999 per month 39, % $3,000 $3,999 per month 30, % $4,000+ per month 19, % Not stated 9, % mortgaged dwellings 269, % MOTOR VEHICLES Number of cars % No vehicles 31, % 1 vehicle 209, % 2+ vehicles 397, % Not stated 17, % 655, % AGRICULTURAL COMMODITY Agriculture commodity Value Area of holding area (ha) 84,635 Cereal crops Wheat for grain Production (t) 42,110 Cereal crops Rice for grain Production (t) 0 Cereal crops Barley for grain Production (t) 4,595 Cereal crops Sorghum for grain Production (t) 0 Cereal crops for grain Production (t) 47,431 Vegetables for human consumption Tomatoes production (t) 6,037 Vegetables for human consumption area (ha) 1,305 Fruit & nuts Avocados Production (kg) 865,488 Fruit & nuts Apples Production (kg) 5,029,203 Fruit & nuts Nectarines Production (kg) 2,204,744 Fruit & nuts Peaches Production (kg) 1,289,211 Fruit & nuts Nuts trees (no.) 16 Fruit & nuts All orchard fruit (incl. nuts) trees (no.) Fruit & nuts Grapes area (ha) ,370 Livestock Sheep & lambs (no.) 57,348 Livestock Dairy cattle (no.) 1,187 Livestock Meat cattle (no.) 15,722 INTERNET USAGE Connection dwellings Internet accessed from dwelling 570, % Internet not accessed from dwelling 72, % Not stated 13, % 655, % BIRTHPLACE BY REGION Region Male Female Oceania incl. Australia 554, ,390 1,112, % Europe 117, , , % Africa & Middle East 30,922 28,582 59, % Asia 87, , , % Americas 4,065 4,444 8, % Other 93,594 93, , % 888, ,075 1,788, % 64 Commercial Radio Profiles

65 PORT HEDLAND SPIRIT RADIO RED FM Station Name Spirit Radio Red FM Call Sign 6NW 6AM Frequency 94.1 MHz 91.7 MHz Network Redwave Media Redwave Media Address GPO Box D162, Perth, WA 6840 GPO Box D162, Perth, WA 6840 Phone Fax - - leanne.allen@pilbaramedia.com.au leanne.allen@pilbaramedia.com.au Web Address spiritradio.com.au redfm.com.au Description of Content/Format Music: 60s, 70s, 80s Top 40 Demographic Profile of Station Audience

66 PORT HEDLAND Port Hedland is located over 1,600 kilometres north of Perth via the Great Northern Highway or 1,761 kilometres via the North West Coastal highway. Port Hedland is an important regional centre in the Pilbara Region of Western Australia. Port Hedland is an industrial centre that revolves around the mining and shipping of iron ore the port is one of the largest iron ore ports in Australia. The town is committed to the extraction, processing and exporting of iron ore. An iron ore crushing mill is located at Nelson Point. The satellite town of South Hedland (18 kilometres inland) was established due to a shortage of land above cyclonic storm surge levels adjacent to the original town site. Broome is one of the tourist hotspots for Western Australia with visitors coming from all over the country to see the famous Cable Beach and the magnificent sunsets, and to ride the camel trains. Broome is the western gateway to the natural landscapes of the Kimberley. In comparison to the 2011 census, the within the radio licence area of Port Hedland has increased by 1% to 31,164. Port Hedland has a very young ; 62% of the is aged under 40 years, and 30% are aged under 25 years. The birthplace for 72% of the was Oceania including Australian, New Zealander, Indigenous and Islander persons. 5,278 people (17%) were attending an educational institution in 2016; half of these in infants or primary, 28% attending a secondary educational institution, 11% attending TAFE and 11% attending university or another tertiary institution. Of the 12,063 people (39%) who already have a tertiary qualification, 30% have a degree and 70% have a certificate, diploma or another tertiary qualification. Of the total dwellings (8,761) in the Port Hedland radio licence area, 12% are owned outright and 19% are mortgaged. Private rental properties represent 50% of total dwellings. With a large mining industry in the area, incomes in Port Hedland are generally higher than average. 13% of households have a household income range between $42,000 $77,999pa, 11% between $78,000 $103,999pa, 14% between $104,000 $129,999pa, and 37% over $130,000pa. AGRICULTURE Port Hedland is located in the arid northwest of Western Australia and is primarily a mining area the main industries are iron ore processing and export. As mining is the economic focus in the area, it does not support much farming; however the area does have some livestock production, with over 4 thousand beef cattle. EMPLOYMENT The majority (70%) of the labour force of 16,839 is employed full time. The main industries of employment are: Mining; Education and Training/Health Care and Social Assistance; and Wholesale Trade/Retail Trade/Accommodation and Food Services. 66 Commercial Radio Profiles

67 PORT HEDLAND AGE COHORTS Age Male Female 10+ years 14,530 11,754 26, % 0-9 years 2,496 2,384 4, % years 1,335 1,288 2, % years 1,078 1,027 2, % years 5,312 4,413 9, % years 4,126 3,023 7, % years 1,855 1,380 3, % years , % 75+ years % ,480 13,360 30, ,026 14,138 31, % % change % LABOUR FORCE Employment classification Labour force Full-time employed 11, % Part-time employed 3, % Not stated employed 1, % Unemployed % labour force 16, % HOUSEHOLD INCOME Income range (pa) Occupied dwellings $0 $7, % $7,750 $20, % $21,000 $41, % $42,000 $77,999 1, % $78,000 $103, % $104,000 $129,999 1, % $130,000 $155, % $160,000 $181, % $182,000 $207, % $208,000+ 1, % Not stated 1, % households 8, % FAMILY STRUCTURE Type of family families Couple families Children 2, % Couple families No children 2, % Single parents % Other families % families 6, % OCCUPATION Employment classification Occupations Managers/Professionals 4, % Technicians & trade workers/ Community & personal service workers 5, % Clerical & administrative workers 1, % Sales workers % Machinery operators & drivers/labourers 3, % Not stated % 16, % INDUSTRY Industry Workforce Agriculture, forestry & fishing % Mining 3, % Manufacturing/Electricity, gas, water & waste services/construction Wholesale trade/retail trade/ Accommodation & food services Transport, postal & warehousing/ Information, media & communications Financial & insurance services/ Rental hiring & real estate services/ Administration & support services 1, % 2, % 1, % % Professional scientific & technical services % Public administration & safety % Education & training/health care & social assistance 2, % Arts & recreation services % Other services % Not stated % 15, % ANNUAL HOUSEHOLD EXPENDITURE Product or service $000 s (pa) Food & non-alcoholic beverages 110,379 Alcoholic beverages 14,334 Clothing & footwear 19,375 Household furnishings & equipment 28,105 Furniture & floor covering 9,576 Household appliances 7,348 Household services & operation 19,896 Medical care & health expenses 44,657 Motor vehicle purchase 13,961 Motor vehicle running costs 64,158 Recreation 82,469 Recreational & educational equipment 19,366 Holidays 36,755 Personal care 13,603 67

68 PORT HEDLAND TYPE OF EDUCATIONAL INSTITUTION BEING ATTENDED School Male Female Infants/primary 1,339 1,304 2, % Secondary , % TAFE % University % 2,505 2,773 5, % DWELLING TENURE TYPE Tenure type dwellings Fully owned 1, % Mortgaged 1, % Private rental 4, % Housing authority/not stated 1, % Other tenure type % dwellings 8, % UNIVERSITY QUALIFICATIONS Type of tertiary qualification Degree 3, % Certificate 8, % 12, % MORTGAGE PAYMENTS Monthly mortgage payment $0 $449 per month % $450 $799 per month % Mortgaged dwellings $800 $999 per month % $1,000 $1,799 per month % $1,800 $2,399 per month % $2,400 $2,999 per month % $3,000 $3,999 per month % $4,000+ per month % Not stated % mortgaged dwellings 1, % MOTOR VEHICLES Number of cars % No vehicles % 1 vehicle 2, % 2+ vehicles 5, % Not stated % 8, % AGRICULTURAL COMMODITY Agriculture commodity Value Area of holding area (ha) 191,263 Cereal crops Wheat for grain Production (t) 0 Cereal crops Rice for grain Production (t) 0 Cereal crops Barley for grain Production (t) 0 Cereal crops Sorghum for grain Production (t) 0 Cereal crops for grain Production (t) 0 Vegetables for human consumption Tomatoes production (t) Vegetables for human consumption area (ha) 1 Fruit & nuts Avocados Production (kg) 0 Fruit & nuts Apples Production (kg) 0 Fruit & nuts Nectarines Production (kg) 0 Fruit & nuts Peaches Production (kg) 0 Fruit & nuts Nuts trees (no.) 0 Fruit & nuts All orchard fruit (incl. nuts) trees (no.) Fruit & nuts Grapes area (ha) 0 Livestock Sheep & lambs (no.) 0 Livestock Dairy cattle (no.) 0 Livestock Meat cattle (no.) 4,837 INTERNET USAGE Connection dwellings Internet accessed from dwelling 7, % Internet not accessed from dwelling 1, % Not stated % 8, % BIRTHPLACE BY REGION Region Male Female 0 57 Oceania incl. Australia 12,133 9,959 22, % Europe , % Africa & Middle East % Asia , % Americas % Other 2,919 2,328 5, % 16,774 13,830 30, % 68 Commercial Radio Profiles

69 REMOTE COMMERCIAL RADIO SERVICE WESTERN ZONE SPIRIT RADIO RED FM Station Name Spirit Radio Red FM Call Sign 6SAT 6FMS Frequency Various Various Network Redwave Media Redwave Media Address GPO Box D162, Perth, WA 6840 GPO Box D162, Perth, WA 6840 Phone Fax Web Address spiritradio.com.au redfm.com.au Description of Content/Format Music, Sports & Shows Music, Sports & Shows Demographic Profile of Station Audience