2013 MOVE Data Update

Transcription

1 2013 MOVE Data Update A full update involves the inclusion of changes to the Zenith Travel Modelling System inputs (in terms of network changes to roads and public transport), as well as updates to land use infrastructure and population data inputs. The Zenith travel model is developed by Veitch Lister Consulting (VLC) and is primarily used for transport infrastructure planning. For MOVE, the system generates the potential audiences of outdoor advertising; people with the Opportunity To See (OTS) outdoor advertising faces. These regular updates and changes ensure MOVE results reflect up-to-date market audience travel against the advertising faces measured. The last full update to the MOVE system was September 2011, while the September 2012 release was a signage only update. The following pages highlight some of the key changes to each market included in the March 2013 full data update. MOVE Suite 504, 80 William Street, East Sydney NSW 2010 T Page 1

2 Road Network Changes Major road network changes and various minor road changes or additions have been included in each market to ensure an accurate travel network is reflected within the Zenith travel model. MARKET Sydney Melbourne Brisbane Adelaide Perth MAJOR ROAD NETWORK CHANGES Alfords Point Road Upgrade Hoxton Park Road Upgrade Tullamarine Airport Access Upgrades M1/West Gate Bridge Widening Grand Boulevard (Mount Ridley to Winrock Avenue 4 lanes) Sayers Road (Derrimut Road to Tarneit Road 4 lanes divided) Calder Freeway interchanges (Kings Road Diamond) Airport Link Diamond Interchange at Airport Drive/Southern Cross Way (formerly Gateway Motorway) Gateway Motorway Upgrades (Rochedale, Carindale) Illaweena Street Duplication (Calamvale) Kingsford Smith Drive Upgrade (Eagle Farm) Kerners Road Deviation (Yamanto) Ipswich Motorway Upgrades (Goodna, Riverview) Blunder Road Extension (Pallara) Ipswich Motorway/Logan Motorway Intersection Northern Expressway Anzac Highway/South Road Intersection Spearwood Avenue Upgrade (Barrington Street to Sudlow Road) Reid Highway/Mirrabooka Avenue Interchange (also includes Alexander Drive Interchange) Albany Highway Upgrade (John Street to Leach Highway) Connolly Drive(upgraded to 4 lanes between Neerabup and Shenton Roads/Streets) MOVE Suite 504, 80 William Street, East Sydney NSW 2010 T Page 2

3 Public Transport Network Changes As with road networks the public transport network has been updated to include changes that will affect how the population can travel. Each market has been updated with the relevant changes to the train, bus and tram networks in each city. Below is a summary of the major changes that have occurred: MARKET Melbourne Brisbane All markets MAJOR PUBLIC TRANSPORT NETWORK CHANGES South Morang Railway Extension Maryborough Line Improvements (Clunes Station added) Northern Busway Eastern Busway (Buranda Main Avenue) Automated building of the public transport bus stop network using Google Transit data Update of the latest timetable information for trains, buses, trams and ferries MOVE Suite 504, 80 William Street, East Sydney NSW 2010 T Page 3

4 Land Use Changes The Zenith travel model contains thousands of zones in each market into which the land use is entered. This land use not only includes resident population, but employment levels, shopping centre sizes and so on to enable the accurate allocation of trips. The following market changes have occurred to land use in the 2013 release. Shopping Centres During the latest update (as with each update), the volume of visitors to shopping centres was reviewed. This involves a review of the level of employment within shopping centres and any changes in Gross Lettable Area Retail (GLAR) compared to previous years. These two factors are important in the base model processing in determining correct trip allocations to different shopping centres. Increase and decreases to either the level of employment or size of the GLAR will result in changes. This allows us to take into consideration any redevelopments of shopping centres at each update. A decision is made for each shopping centre to determine if the changes to GLAR are significant enough to warrant changes in employment at the centre. The level of employment is a factor in determining which trips are allocated to a Shopping Centre measured by MOVE. MOVE Suite 504, 80 William Street, East Sydney NSW 2010 T Page 4

5 Population Changes The 2013 update contains population updates to the base Zenith travel model. The Zenith travel model uses a detailed zone network into which population information from the Australian Bureau of Statistic (ABS) is entered. Between the 2013 full update and the previous full update of 2011, based on ABS data, there has been an increase in total population of 3.4% for the five markets measured by MOVE. This is higher than the 2.8% increase for Australia as a whole. Perth has had the highest population increase with 4.9%, while Adelaide has had the least amount of population growth. Sydney is behind the average in terms of population growth, while Melbourne and Brisbane are above average. Market Population Increase between 2013 & 2011 MARKET 2011 Release 2013 Release % Diff Sydney 4,504,458 4,627, % Melbourne 4,376,087 4,535, % Brisbane 2,850,265 2,955, % Adelaide 1,373,328 1,404, % Perth 1,770,753 1,858, % Total 14,874,891 15,380, % MOVE Suite 504, 80 William Street, East Sydney NSW 2010 T Page 5

6 Population Changes cont... The growth of Australia s total population has two components: natural increase (the number of births minus the number of deaths) and net overseas migration. Natural increase and net overseas migration contributed approximately 46% and 54% respectively to total population growth during this period. An additional factor to changes between markets is the fact that within Australia the different regions will also be affected by migration between the different regions (eg. people moving from Sydney to Brisbane). Within each market, growth is not evenly spread. Each market will have areas where the Zenith travel model, based on ABS data, has indicated the population has changed. These changes reflect the movements occurring within each market, which are the result of government planning changes made to each market. These can include the opening of new land to housing, changes to the density of areas (eg. units being approved to replace houses, the rezoning of industrial land to residential and the opening of new transport options such as new roads and public transport. The image below shows the population changes for Sydney. While the urban sprawl continues with the opening of new land tracts at the fringes of the market, the highest concentration of population growth is occuring within the city. MOVE Suite 504, 80 William Street, East Sydney NSW 2010 T Page 6

7 Population Changes cont... To highlight the fact the changes are occurring more significantly within the market than at the fringes, the map below shows the 10 suburbs in Sydney with the highest population growth. In the centre of Sydney the existing suburbs of Parramatta, Granville and Lidcombe have seen growth of 6% to 7% each, above the market average of 2.7%. The rezoning of land has seen suburbs such as Homebush Bay and Rhodes emerge with significant growth in population terms of percentage increase. The rezoning of land to housing has seen the area to the south of the CBD also have significant population increases in between updates. For more information If you have any further enquiries about key changes in the 2013 MOVE Data Update please contact the MOVE team E: T: Monday to Friday 8.30am 5.30pm MOVE Suite 504, 80 William Street, East Sydney NSW 2010 T Page 7