#IGTourism16. Matthew Tanner Chair Association of Independent Museums

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1 #IGTourism16 Matthew Tanner Chair Association of Independent Museums

2 Dr Matthew Tanner MBE #AIMHM

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6 Independent Museums 60% of UK museums are independent (c.1,200 museums) c.10 million visitors per year Around 16,000 jobs and >100,000 volunteers Sector is worth around 1billion to the UK economy p.a.

7 What characterises an Independent Museum or Gallery? Governed independently of national or local government Frequently charitable trusts or companies, many volunteer-run Characterised by a need to survive, to innovate and to stay connected with paying audiences.

8 Independent Museums Creative industry, community projects Great museums for people to enjoy Guardians of important heritage Regular Gulbenkian/Art Fund Prize winners, and Provide real depth and breadth to the local and national tourist industry

9 Helping Heritage Organisations Prosper

10 Mr Resilient Museum the AIM mascot

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12 Helping Heritage Organisations Prosper * Founded in 1977 * 1,100 members across UK * Governed by council of museum directors * 5 staff members

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14 Museum & Gallery Benefits Bi-monthly Magazine Apply for grants Accountancy Helpline AIM Energy Action Group Trustee Portal Part of the independent museum community

15 Success Guides Retail / catering / venue hire Volunteering Governance Negotiating business rates Visitor Experience Business planning Working internationally Fundraising Preventative and remedial conservation Setting up a new museum Using social media Risk management

16 AIM Visitor Verdict Benchmarking

17 10 Golden Rules for Good Governance

18 The AIM Hallmarks of Prospering Museums

19 Benefits to tourism 8 of 10 top ten attractions in UK are museums

20 Top Ten attractions by number 1. British Museum (free) 2. National Gallery (free) 3. Tate Modern (free) 4. Natural History Museum (free) 5. Brighton Pier 6. Epping Forest (free) 7. V & A Museum (free) 8. Science Museum (free) 9. Imperial War Museum (free) 10. Tower of London 8 out of 10 are museums, but Only 2 out of 10 are outside London

21 Top Ten museums by quality: TripAdvisor 1. National Gallery (free) 2. British Museum (free) 3. Roman Baths, Bath 4. V & A museum (free) 5. Churchill War Rooms 6. National Railway Museum (free) 7. National Museum of Scotland (free) 8. Kelvingrove Museum (free) 9. Brunel s ss Great Britain 10. Natural History Museum (free) 5 out of 10 are outside London 2014 data

22 Strength in diversity

23 Essential ingredients Shop Café Car park Toilets A Museum experience too

24 Museum types in the UK Military museums DCMS funded museums English Heritage Independent museums Local authority museums MOD funded museums National Trust, and Historic Houses

25 Direct economic impact Income bn Output bn Employees 38,165 + volunteers Organisations 2,635 Sites 2,720

26 Bristol Tourist Economy 1.1bn per annum into the Bristol economy Twice the size of that of Bath Eclectic and diverse mix

27 ss Great Britain 200,000 visitors p.a. 75% visitors are tourists from beyond city 4m annual turnover 50% visitor tickets 20% conferences/weddings 15% retail 15% catering c. 10m p.a. into local economy 187 jobs supported Innovation & product development

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31 A nurturing environment

32 Issues for a Nurturing environment today? 1. VAT on tourism 2. Gift Aid 3. Business rates 4. Governance 5. Collections

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35 The Museum Product s Are experiences in the minds of visitors Museums are lucky they have collections A Museum is a Larder, not a Cake The ingredients can be used in many different recipes, to please all tastes Refine, re-create and re-present them for chosen Markets and Partners

36 Entrepreneurial museums are simply those that understand that there is little difference between obstacle and opportunity and are able to turn both to their advantage. Machiavelli

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