ALL LANES LEAD TO Hanningtons Estate; historically the most important retail destination in Brighton.
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2 ALL LANES LEAD TO Hanningtons Estate; historically the most important retail destination in Brighton. The Estate sits at the heart of The Lanes, providing the major landmark for Brighton s shopping and leisure footfall from East Street, North Street, The Leisure Quarter and Brighton Beach & Pier. Hanningtons Lane forms part of this Estate and will be Brighton s newest Lane, providing an essential thoroughfare for The Lanes 8 million annual visitors. Hanningtons Lane will bring Brighton s young, creative and affluent crowds together to explore, meet, eat, drink and shop. A carefully curated mix of inspiring tenants will ensure a vibrant new cultural and retail destination for Brighton.
3 the vision joyful Fiercely individual, Hanningtons Estate fuses the old with the new. We bring pioneering fashion, cutting-edge art and inspiring food and produce from around the world to the heart of Britain s most creative city. eccen tricity Just 50 minutes from London, Brighton is the prime location for retailers looking to expand outside of the capital
4 16 19 North St. Hanningtons Lane
5 a new cultural quarter We embrace freedom, tolerance and cultural diversity. We look to unite people through their passion for being different; we celebrate uniqueness and believe in setting trends, not following them, to create a diverse and contemporary retail experience.
6 a heritage of The principal catchment produces 298k (including pull-in ) Brighton s Average Household Income is 6% above the UK average BEST IN CLASS RETAIL Hanningtons Department Store, affectionately known locally as the Harrods of Brighton, grew from a single shop on North Street into one of the largest single freehold estates in Brighton. The estate sits on a 132 acre site and is the dominant landmark retail pitch at the eastern end of North Street. The estate has dominated North Street for nearly 200 years; it was the most prestigious shopping address in Brighton. Today it stands ready for another transformation, one that will restore it to its former glory and pride of place in the city centre. Fiercely individual, Hanningtons Lane sits at the very heart of The Lanes, capitalising on the vibrant mix of local and national boutiques, cafés and restaurants that surround it. The Lanes continue to be regenerated with the successful development of North Street. A John Lewis department store and a crossing point between The Lanes and East Street are on the horizon for this area. The Lanes are unique to Brighton and have established themselves as part of Brighton s iconic heritage, representing a beacon for tourists and shoppers. Located at the apex of Brighton s most popular landmarks The Lanes are assured a consistently high footfall. The Lanes When surveyed about the main reason for visiting Brighton, 51% of respondents were visiting for shopping.
7 location A uniquely attractive ** Brighton has a resident catchment population of 771,000 and a shopping population predicted to increase by 7% by 2023 * Tourism generates 267 million of non-grocery spend Brighton is just 56 miles south of London and easily accessible from the capital. Regular train services run from both London Bridge and London Victoria stations with journey times of just over 50 minutes, making Brighton part of the capital s commuter belt. Brighton is just as accessible by road with the A23 dual carriageway joining the M23 and then the M25, providing easy access to the capital and beyond. Brighton dominates its catchment area; the total population within the primary catchment is 771,000.** Brighton is ranked 6th in the UK s top towns in terms of retail demand (PROMIS). With 50% of the population within the ABC1 demographic, of which there is an over representation of adults between and a non-grocery spend of 1.25 billion, it s no wonder that Brighton is a principal target for retailers expanding outside of London. Britain s second international hub Gatwick is only 22 miles away, making Brighton an ideal destination for international visitors looking for a vibrant coastal town to visit.*
8 Highlights of research Figures provided by FSP Retail Business Consultants Affluent catchment 18% of residents Rising Prosperity, double the UK average, a further 28% of residents classed as affluent achievers 32,500 students in total CATCHMENT Principal catchment 771,000 Expected to grow 7% by 2023 Opportunity to increase sales (trading gap) 134m PMA RESULTS no. 10 retail score no. 8 fashion score All high-income Acorn Groups over-perform, Pre-Family (Main wage earner, under 45, no children) 59% above UK TOURISM 8 million visitors PA Total non-grocery tourist spend of 267m
9 Footfall at the heart of Brighton H A N N I N G T O N S L A N E With in excess of 8 million visitors flocking to Brighton each year, The Lanes represent a major opportunity for retailers, restaurateurs and cafés. Hanningtons Estate is central to all retail and leisure activity in Brighton
10 In good company Centrally positioned, Hanningtons Estate is amongst a plethora of stylish and quirky brands. Visitors flock to these well-loved names and Hanningtons Estate sits within a stone s throw of their doorsteps.
11 10 12 Hanningtons Lane Unit 8 Hanningtons Lane
12 An iconic retail location Tourism generates 267 million of non-grocery spend A vibrant new cultural quarter reasons to Hanningtons Estate is central to all retail and leisure activity in Brighton 8 million visitors spending 700 million a year Just 50 minutes from London 50% ABC1 demographic be 6th in UK for retail demand joyful 1.25 billion annual non-grocery spend Joyful eccentricity
13 Timescales 1 3 Hanningtons Lane November 2016 break ground 1st quarter 2018 handover North St. Hanningtons Lane
14 t: Simon Morris Chris Hovington t: James Andrews Contact hanningtonsestate.com Dominic Brady
15 Designed and produced by BWP Group
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