IDEAS & EXPERI ENCES. The largest shopping and leisure centre in Finland

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1 IDEAS & EXPERI ENCES The largest shopping and leisure centre in Finland

2 The Biggest Shopping Centre in Finland with Opened in ,000 Gross lettable area (sq m) Number of stores The most dominant shopping centre in the region 150,000 Total retail area (sq m) 3,000 Parking spaces (all free) GLA 115,000 7 M 250 M Visitors Total sales (2016) 2 3

3 Orivesi Ideapark attracts Hämeenkyrö visitors from all over Finland The Ideapark brand itself has become an established brand not only within Tampere, but throughout Finland, capable of drawing visitors from an incredibly wide catchment. Vaasa Seinäjoki Pori Turku 8% 20% 70% Tampere Ideapark Helsinki Lahti Oulu Jyväskylä 1.5 h driving zone 2% Target Areas Population Growth Prediction Local +16.5% from 191,700 to 223,400 Total +31,700 Regional +8.6% from 501,500 to 546,300 Total +44,800 TAMPERE Ideapark 4 5 Nokia km Pirkkala Ylöjärvi 32% 30% 10% Akaa Hervanta LEMPÄÄLÄ Catchment areas Residents 2015 Frequency 10 min 23, visits / week 20 min 276,400 2 visits / month 30 min 385,500 1 visit / month Source: Tilastokeskuksen ruututietokanta 2016 (250x250m) Kangasala Valkeakoski Pälkäne Hämeenlinna

4 IDEAPARK AND SHOPPING CENTRE TRENDS Core customer groups Shopping Experience and purchasing power Health & Wellbeing Community Free Time Events Shopping power (average) 1.4 B Local 3.6 B Regional Sports and wellness Shopping power 360 M Daily consumer goods Shopping power 500 M Local (Lempäälä) Regional (Tampere region) Women s fashion Bargain hunters Shopping power 300 M Shopping power 1.7 B Events Highway passers-by Shopping power 700 M Shopping power 400 M Vacationers and/or campers Shopping power 3 B 6 National (whole Finland) 7

5 Competition Average Purchase (per visitor) 39 Ideapark 3.5h Ideapark 16 Competitors Average Duration of Stay in shopping centres 1.5h Competitors Shopping Visitors Sales Average GLA Parking Centre (M) (MEUR) purchase (sq m) spaces (regional) (EUR/customer) Ideapark , Koskikeskus , Duo , Elo , Koskikara , Tullintori , Lielahtikeskus ,

6 IDEAPARK CONCEPT Ideas & Experiences IDEAPARK GOES SPORTS IDEAPARK GOES FASHION A unique retail and leisure centre which combines commercial, functional and fun elements IDEAPARK EXPERIENCE IDEAPARK INSIDE 10 11

7 IDEAPARK GOES SPORT Shopping centre meets a unique sports centre To improve Ideapark s appeal and to widen it s customer base, Ideapark Sport with Sport Underworld extension was opened FLOORBALL BADMINTON STREETBANDY DANCING BALLET HIP HOP STREET DANCE BREAK DANCE DANCE THEATER JAZZ DANCE SHOWDANCE CONTEMPORARY DANCE JUDO HAPKIDO KICKBOXING MMA CROSSTRAINING FITNESS TRAINING PERSONAL TRAINING POWER LIFTING FUTSAL FOOTBALL AMERICAN FOOTBALL CHEERLEADING BMX PARKOUR RUNNING BEACH VOLLEY VOLLEYBALL BASKETBALL HANDBALL ROPE CLIMBING MINIGOLF TENNIS 12 13

8 IDEAPARK GOES FASHION IDEAPARK EXPERIENCES Region s largest selection of fashion Appeal, Attract & Fascinate Over 80 annual events from small local events to national concerts Northern Europe s Largest Indoor Amusement Park 14 15

9 Ideapark Inside Growing Community Targeted marketing Comprehensive marketing mix Membership benefits Service design Engagement Interaction 16 17

10 INFO Timanttiset RETAIL CONCEPT Core to the centre s success Core to the centre s success is its market leading retail concept. With over 150 retail units, Ideapark presents a very well diversified retail mix including daily goods operators, fashion retailers, homeware retailers, furniture, sports and outdoor pursuits operators. 31% The ground floor is arranged in a racetrack mall formation, stretching 1.2 km, with a central piazza providing a popular events space, large enough to host 7,000 people. 17% 9% 5% 26% DAILY GOODS & FURNITURE, HOME VARIETY STORES HOME DECOR & SUPPLIES 3% 5% 4% FASHION & KIDS SPORTS & LEISURE OTHER SPECIALITY RETAILERS RESTAURANTS & CAFES ELECTRONICS & SERVICES

11 Unused building rights 50,000 sq m FUTURE VISIONS 2018 Shopping Centre Extension +15,000 sq m Total retail building rights 183,000 sq m Car Shop Movie Theater Bowling Arena Hotel Health Centre Indoor Swimming Pool and Spa

12 KOY IDEAPARK AB Ideaparkinkatu Lempäälä Finland VISA VAINIOLA Shopping Center Manager visa.vainiola@ideapark.fi TUOMAS HENTTULA Chairman of the Board tuomas.henttula@ideapark.fi EIJA HUSSI Office Manager eija.hussi@ideapark.fi ideapark.fi 22 23

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