MARKETING PRM ON 12 TH JUNE 2018

Transcription

1 MARKETING PRM ON 12 TH JUNE 2018

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3 486 - Kudumbashree Micro Enterprises Products Potential Micro Enterprise units registered 532 Users registered as on , 6.00pm. 039 Orders received by Units Worth order received

4 Online - Target & Achievement Sl.No Districts Online products - Target upto June Online products - Achievement Stickers printed / distributed 1 TVM Distributed 2 KLM Distributed 3 PTA Printed 4 ALP Printed 5 IDK Distributed 6 KTM Printed 7 EKM Printed 8 TSR Printed 9 PKD Not yet

5 Sl.No Districts Online products - Target upto June Online products - Achievement Stickers printed / distributed 10 MLP Distributed 11 KKD Printed 12 KNR Printed 13 WND Printed 14 KSD Not Yet

6 Tasks up to next PRM ME units meeting in June (Refresher Training in online Marketing, How to improve courier packing etc) Packing material distribution (June/July) Promotional Activities (by State Mission)

7 SECOND ANNIVERSARY TRADE FAIR Districts Total stalls allotted products stalls allotted Exhibition/them e stalls cafe units participated Sales obtained Thiruvananthapuram ,42,438 Kollam ,61,756 Pathanamthitta ,12,352 Kottayam ,64,701 Idukki ,13,426 Ernakulam ,61,053 Thrissur ,70,227 Palakkad ,33,846 Malappuram ,33,180 Kozhikode ,87,874 Wayanad ,11,745 Kannur ,01,698 Kasaragod ,91,845 TOTAL ,26,86,141

8 Districts FOOD FESTIVALS No of Food Fests Conducted Sales Thiruvananthapuram 3 20,47, Kollam 2 14,75, Pathanamthitta 2 15,75, Alappuzha 1 1,16,745 6 Kottayam 3 18,81, Idukki 1 1,44,376 2 Ernakulam 2 7,12, Thrissur 3 5,21, Palakkad 1 1,07,240 2 Malappuram 2 2,95, Kozhikode 3 12,62, Wayanad 1 2,78,319 8 Kannur 1 2,56,035 5 Kasaragod 1 1,64,066 6 Units participated TOTAL 26 1,08,39,

9 Districts District Trade Fairs No of Special Trade Fairs Conducted Sales MEs participated Thiruvananthapuram 3 9,06, Kollam 1 5,95, Pathanamthitta 1 5,87, Alappuzha Kottayam 1 2,68, Idukki 1 2,13,426 8 Ernakulam 1 7,14, Thrissur 2 5,54, Palakkad 1 24,29, Malappuram 2 16,65, Kozhikode 1 3,66, Wayanad 1 1,33, Kannur 1 1,45, Kasaragod 1 Order Online 4,27,779 at 20 Total 17 90,09,

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11 NEXT PRM TARGET Conduct at least one special trade fair, ensure participation of at least 35 ME units Conduct at least one food festival, participating at least 5 café units in each fest Conduct all preparatory meetings for Onam Markets at District level Recruit community resource person for marketing - (guidelines to be issued before june 30 th) Form organising committee for Saras Chengannur, and hold first level meeting of the comprehensive welcoming committee

12 Monthly Markets No Districts Target No.of Blocks Selected for Markets No. of Markets Conducted April No. of Markets Conducted May No. of ME Participated (Cumulative) Sales - Cumulative 1 Thiruvananthapu ram Kollam Pathanamthitta Alappuzha Kottayam Idukki Ernakulam Thrissur Palakkad Malappuram Kozhikode Wayanad Kannur Kasaragod Total

13 Nano markets Sl No District Total target Target upto June Achievement upto June 8th Target for next PRM 1 Trivandrum Kollam Pathanamthitta Alappuzha Kottayam Idukki Ernakulam Thrissur Palakkad Malappuram Kozhikode Wayanad Kannur Kasargod Total

14 Sl No District Rural HAATS planned Village HAATS Target Approval received from Panchayath 1 Trivandrum Kollam Pathanamthitta Alappuzha Kottayam Idukki Ernakulam Thrissur Palakkad Malappuram Kozhikode Wayanad Kannur Kasargod Total

15 AGEY SL NO District No. of Blocks No.of CDS Funds released to CDS Vehicles Purchased 1 Pathanamthitta Thrissur Idukki

16 Kudumbashree Bazar 14 Kudumbashree Basars in 14 Districts by lakhs for Interior design and 20 lakhs for first year running cost assistance Prime location to generate volume of sales Consortium formation to run Basar and Basar Management team to monitor Kudumbashree basar Recruitment of Professional team to run Basar Immense scope for forward and backward linkages. May be a small step, but a giant leap in Kudumbashree Marketing

17 SI.NO: District Venue Hired Consortiu m formatio n Basar manage ment committe e Recruitm ent of Basar team Tenderin g of Interior design work 1 Kasargod no no no no no 2 Kannur yes no no no no 3 Wayanad yes 4/6/2018 no no no 4 Kozhikode no no no no no 5 Malapuram yes no no yes no 6 Palakkad yes 26/5/18 no no no

18 7 Thrissur yes 6/6/2018 no no no 8 Ernakulam no 8/6/2018 no no no 9 Kottayam no no no no no 10 Pathanamtitta yes no no no yes 11 Iddukki no no no no no 12 Alapuzha no no no no no 13 Kollam no no no no no 14 Thiruvanathapuram no no no no no

19 Additional Task TASK-1: Office Mela As part of PRM and in Collectorate 1 at least June/July Task 2: Kiosk at Tourism places at least 1 Kiosk June/July.

20 Additional Task TASK 3 - Product catalogue of district s best products - Could only include 3 best products per Unit and maximum 3 products per category. Product catalogue to include at least 50 products TASK Honesty box Setup one in each district before next PRM

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22 Additional Task TASK - 5 Cafe unit brochure DPMs to develop brochures for catering units of the district To Include Name and details photo of the unit members Menu card with photos contact details Order A3 Online Size- at Double side

23 Additional Information TASK -2 - Propose a site and a project from district, fund will be disbursed according to project TASK - 3, 4 & 5 - Fund utilization procedure will be issued from state mission

24 ORDER ONLINE AT