fifth Annual International Flight School Operators Conference Focused on the business of flight training

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1 fifth Annual International Flight School Operators Conference Focused on the business of flight training 1 February 4-7, 2014 San Antonio, Tx The St. Anthony Hotel Invitation to Attend Don t miss this one-of-a-kind conference for the flight training industry presented by The Business of Flight Training SM FSANA Flight School Association of North America

2 2 The Business of Flight Training SM Dear Members, Friends and Associates, The Flight School Association of North America invites you to participate in the Fifth Annual International Flight School Operators Conference in San Antonio. This is the only conference held in North America specifically geared to the flight training industry is heading to be a pivotal year for flight schools in North America. Some of the key topics to be covered will include: Psychology and the art of flight training Create a marketing plan that delivers results Getting student pilots across the finish line to their first certificate Training flight instructors to be customer centric Technology, software and programs update Attendees who will benefit include Flight school owners, managers, chief flight instructors, assistant chief flight instructors, industry experts, along with others responsible for the business of flight training. Attendees will have the opportunity to network with peers and supply chain partners involved in the business of flight training. We look forward to seeing you in San Antonio. FSANA Flight School Association of North America Jim White Chairman, FSANA Robert Rockmaker President & CEO, FSANA Aircraft photography courtesy of Cessna Aircraft Company, Cirrus Design Corporation, Diamond Aircraft Industries, Flight Design USA, Jabiru USA Sport Aircraft LLC, Piper Aircraft Inc., Robinson Helicopter Company, Schweizer Aircraft Corporation, Tecnam North America. Scenic photos courtesy of the San Antonio Convention & Visitors Bureau Booklet design: John Lotte Design, Allentown, Pa.

3 Al Rendon 3 The Tower of the Americas, the theme structure for HemisFair 68. In 1988, the site was re-christened HemisFair Park. The Alamo, originally known as Mission San Antonio de Valero, is now a museum in downtown San Antonio. Welcome to 2014 s Exciting event in San Antonio Join peers and exhibitors at the 5th Annual International Flight Operators Conference presented by FSANA. This is THE annual event that has been having a huge effect on businesses like yours. Come learn; come network; and come meet supply chain partners and others who interface with your industry.... And, be sure to take advantage of the early-bird registration fee. Registration includes 3 Entry to professional sessions and workshops 3 Admission to exhibition hall 3 Opening reception 3 Tuesday dinner and entertainment 3 2 breakfasts, 2 luncheons 3 4 Coffee breaks with exhibitors AccomModations include a 24-hour business center. Rooms feature complimentary wireless Internet and picturesque views of downtown or Travis Park. Room Reservations Our Conference has a special room rate of $ PP single/double. To receive this rate, reserve by Friday, January 14 and state that you are with the Flight School Conference. If you wait until after January 14, rates may be higher and rooms may not be available. Reservations: The St. Anthony Hotel a Wyndham Hotel 300 East Travis St., San Antonio, TX Close to San Antonio s famed Riverwalk, this beautifully restored National Historic Landmark was completed in 1909 and much of the gracious period detail has been preserved. The hotel is just 15 minutes from San Antonio International Airport and a block from one of the city s openair trolley stops. A 100% smoke-free property, amenities Parking Options: Self: daily $10; overnight $15 Valet: daily $15; overnight $26 Transportation from Airport: GO Airport Shuttle offers ground transportation from San Antonio International Airport departing every 15 minutes daily, 7:00 a.m. to 1:30 a.m. Passengers may purchase tickets at the airport s baggage claim area. Rates: $20.25 pp one way and $36.50 pp round trip... $18.25/$32.50 in advance at insert group code: fsana (in upper right of homepage). Or reserve at: NOTE: There is currently a fuel surcharge of $1.25 each way.

4 International Flight School Operators Conference Tuesday, February 4 10:00 Registration Opens 2014 Program Exhibitor Set-up 6:00 Opening Reception with Exhibitors Ddinner and Entertainment Wednesday, February 5 7:00 Registration Opens Breakfast with Exhibitors 8:00 Opening Ceremony Robert Rockmaker President & CEO, FSANA Jim White Chairman, FSANA 8:30 General Session I: Psychology and the Art of Flight Training Pam Landis Vice President, Ocean Helicopters Penny Levin, Ph.D., CFI Owner, Aero Psych Have you ever wondered how to hire the most effective flight instructors?... Ever grappled with how to tell a student that perhaps he should consider a different hobby?... Or, ever wonder how best to turn a discovery flight into a dedicated student? Consider these and 4 other questions while gathering useful, handson advice from a CFI/Performance Psychologist at this practical and informative session. 10:00 Break with Exhibitors/Networking Time 10:45 General Session II: Attracting New Customers and Increasing Student Starts Lisa Campbell Owner, Air-Mods Flight Center Cindy Kelly Office Manager, Leading Edge Aviation Gail Mancuso Vice President, Mid Island Air Services Inc. Ilissa Skinner Manager, Air-Mods Flight Center John Amundsen President, Tailwheels Etc. Learn how to increase your customer base. See first hand how FSANA programs are helping members grow the pilot population. 12:00 Luncheon Guest Speaker Ralph Hood, C.S.P. Alabama Aviation Hall of Famer, Ralph Hood has sold, insured and flown airplanes and has been teaching people how to sell flight training for decades. His popular column, Ground Clutter, has appeared in every issue of Airport Business since He was training director for the Learn to Fly Promotional Team and marketing director of AOPA s Project Pilot. A humorist, Ralph has appeared on The Oprah Winfrey Show and has entertained aviation groups from Fairbanks to Spain. Tuesday After-dinner entertainment Plus, Meet n Greet Jeff Ivy In concert: Nashville singer/songwriter Jeff Ivy From the train beat of a Johnny Cash tune, to the sweet melody of Merl Haggard, to the rocking sound in an Eric Church song, Jeff has picked and pulled from all of his favorite artists and writers to develop his own sound and writing style. Americana at its best.

5 2:00 General Session III: Developing Your Social Media Plan Debbie Sparks President, Heirman Foundation Inc. Louie Hilliard Owner, Hub City Aviation Rod Rakic Co-Founder, Open Airplane Inc. Social and electronic media is another component in your business toolkit. Learn how to deploy and utilize various electronic platforms to attract new and retain exisiting customers. 3:00 Break with Exhibitors/Networking Time 3:45 Flight School Workshops Session 1 Attendees divide into working groups to interact on a variety of topics. 5:30 Dinner on Your Own Thursday, February 6 7:00 Registration Opens Breakfast with Exhibitors 8:00 FSANA Annual Membership Meeting 9:00 General Session IV: T technology, Software and Programs Update Tony Rohloff Founding Partner, Premier Flight Academy Debbie Sparks President, Heirman Foundation Inc. Larry McCarroll CEO & Co-Founder Flight Analytics by CAP ACG Rufus Coburn Director 1, Texas Veterans Commission Jack Garzella Co-Founder, My Flight Train Hear about the latest in technology and programs that can help build your business. This includes aircraft and software innovations designed to assist flight schools in their day-to-day business. 10:30 Break with Exhibitors/Networking Time 5 11:15 General Session V: T training Flight Instructors to Be Customer Centric Richard Witt President, Leading Edge Jason Blair FAA Designated Pilot Examiner Your flight instructor is the front line to your business. Learn how to improve the customer experience with your flight instructors. 12:15 Luncheon 2:00 General Session VI: Dealing with Your Bank, Insurance and Accounting Team Ryan Konrath Aviation Insurance Broker, Wings Insurance Jim Baloun Partner, CPA Aviation Gary Churchill Senior Vice President Phoenix Aviation Insurance Hear from industry veterans on how to work with your insurance and financial supplychain partners. 3:30 Break with Exhibitors/Networking Time 4:00 General Session VII: Create a Marketing Plan that Gets Results Vern Moyer President, Moyer Aviation Jim Kleypas Owner, BK&A Advertising George Allen President & Founder Worcester Regional Flight Academy Marketing plans come in all sizes and shapes. Learn how to create a workable marketing plan for your budget. 5:30 Dinner on Your Own Friday, February 7 8:30 Flight School Workshops Session 2 Attendees divide into working groups to interact on a variety of topics. 10:30 Conference Adjournment

6 6 About FSANA The Flight School Association of North America is a membership-based association which represents flight schools, firms that provide products or services to the flight training or aviation industry, and supporting partners. Inventive aero programs are just one of many ways FSANA helps both new and existing flight schools grow their business. Contact us For help with registration or more information about FSANA, contact the Flight School Association of North America Phone: info@fsana.com Web: fsana.com

7 FSANA Flight School Association of North America What s Included Registration instructions If you are registering more than one person from your organization, copy this form and fill out STEP 1 for each additional person. For Help with Registration contact FSANA by phone: by info@fsana.com International Flight School Operators Conference 2014 Registration Step 1: Complete your Profile Full name Last First name or nickname for badge Title/Position Organization Address Your organization s name will appear this way. City State/Province Zip/Postal Code Country Telephone ( ) Fax ( ) First 7 Registration includes 3 Entry to professional sessions and workshops 3 Admission to exhibition hall 3 Opening reception 3 Tuesday dinner and entertainment 3 2 breakfasts, 2 luncheons 3 4 Coffee breaks with exhibitors Limited Student Pass Students enrolled in a college aviation degree program or a post-secondary aviation specialty program are invited to attend the conference. The student pass provides: 3 Entry to professional sessions and workshops 3 Admission to exhibition hall 3 2 breakfasts, 2 luncheons 3 4 Coffee breaks with exhibitors Cancellation Policy All cancellations must be made in writing. Cancel on or before January 24, 2014: receive a full refund. Cancel January 25-February 1, 2014: receive a 50% refund. No refunds for cancellations after February 1, attention Non-FSANA members Check here if you wish to join the Flight School Association now and receive member rates for the conference. For an application, call or visit Conference Scholarship Check here if you wish to attend, but will require financial assistance. Financial assistance may be available toward conference registration. This does not include room accommodations or transportation. Please submit this registration form ASAP so we can contact you to discuss assistance. Step 3: Three ways to register Fax to: to: info@fsana.com Mail form(s) and remittance to: Flight School Association of NA 3111 Arcadia Avenue Allentown PA Arrival date time Departure date time (Needed to estimate attendance at meals and functions) m I have special dietary restrictions or other special needs that I will phone or you about. m I am a current FSANA member. m I am applying for FSANA membership now. m Contact me about a Conference Scholarship. Step 2: Calculate your payment Attendee Registration (from Fee Schedule)... $ Save $50 off each additional attendee from your organization # Additional Attendee Registrations: Deduct $50 from Fee Schedule amount per person... $ Total Payment... $ m Check enclosed payable in U.S. dollars to: Flight School Association of NA Name as it appears on card Expiration date / Signature Zip code associated with this credit card Fee Schedule FSANA member Non-member Government Student pass By January 21 $ $ $ $20 After January 21 $ $ $ $30 Early birds save! # l l l l l l l l l l l l l l l l l l l l