Opening Remarks. Marsha Ragusa Director Contracts, British Airways

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1 Opening Remarks Marsha Ragusa Director Contracts, British Airways

2 Audience Polling Joseph Suidan Assistant Director, ISAGO & IGOM Project, IATA Panelist

3

4 How I Want Airline Travel to be in the Future Patricia Simillon Head of Airline Operations Strategy, Amadeus

5 2011 Amadeus IT Group SA How I want airline travel to be in the future Patricia Simillon Head of Airlines Operations Strategy

6 Why do I want it to change? 2011 Amadeus IT Group SA

7 2011 Amadeus IT Group SA As a frequent traveller.. I m suffering! Time spent at the airport is my number one cause of dissatisfaction I firmly believe that baggage management could greatly be improved And when a disruption occurs it s a nightmare Connecting to social media, using augmented reality would make my time at the airport more valuable

8 2011 Amadeus IT Group SA Independent processes Independent processes Independent processes Why is it so difficult? Baggage Handling Passenger Reservations Check- In Technology Standalone BRS Standalone PSS Standalone DCS Silos of information, technology and function exist at most airlines Systems have been built and deployed to handle specific functions After all, flight time is just one moment of my entire journey

9 2011 Amadeus IT Group SA Why is it so difficult? Many airlines outsource ground handling to 3rd parties Ground handlers operate on narrow margins inhibiting investment They work on disconnected system with no insight into baggage volume or actions related to service disruptions My passenger information is not integrated between the airline, Ground Handler and airport. Some airports makes me feel I am at a shopping centre

10 How I see it changing 2011 Amadeus IT Group SA

11 2011 Amadeus IT Group SA My smartphone is more powerful than the super computers of the 70s 1980s 1990s Early 2000s June During the 1990s and early 2000s mobile phones became a standard accessory for the frequent traveller iphone resulted in a permanent change in the mobile device market saw the birth of Android, now the #1 smartphone worldwide The introduction of the ipad in 2010 is now ushering in a new era of tablet computing

12 2011 Amadeus IT Group SA I want ubiquitous connectivity Flight arrival & departure Check-in Information needs to be filtered to reflect my personal preferences Disruption Management Baggage Tracking It needs to be accurate and instantaneous Overbooking Merchandising Offering me new opportunities for merchandising

13 The airport revolution has already begun 2011 Amadeus IT Group SA

14 My travel experience in the near future 2011 Amadeus IT Group SA

15 2011 Amadeus IT Group SA How I see the Airport of Tomorrow Widespread Now Widespread Widespread Passenger Self- Service Print at home boarding pass Kiosks Mobile boarding pass & ancillary service offers Self-service Baggage Drop Electronic Airline Voucher NFC boarding swipe Mobile payments NFC promotions Airport Operations Long Queues Mobile Roaming Agent Permanent Boarding Pass and Bag Tag Indoor location tracking NFC Automatic checkin Location Aware Baggage Airport & Airline Systems Standalone DCS Integrated DCS/PSS Airport Electronic Promotions Augmented reality Standalone BRS Standalone PSS

16 2011 Amadeus IT Group SA Takeaways Today, my reality is all about waiting to check in myself and my baggage at security to board for my baggage on arrival My expectation is a travel experience that is fluid and to the point Interactive and personalised

17 Fortunately the Airport revolution has already begun! 2011 Amadeus IT Group SA Navigating the Airport of Tomorrow white paper

18 Training: Key to Successful Ground Operations Dimitrios Sanos Product Manager, Airport & Ground Operations Training, IATA

19 Training: Key to Successful Ground Operations Dimitrios SANOS Product Manager Airport & Ground Operations Training, IATA

20 Proper Training at Operational Levels Higher Efficiency Better Safety Records Multi-Tasking Service Consistency Better Cost Control

21 IATA Registered Aviation Professional

22 Agent Level New Employees Supervisory Level Experienced Employees Management Level INTRODUCTION GROWTH MATURITY

23 Benefits Shifting training cost Safety related savings Economies of scale Alignment with IGOM & ISAGO Talent Management: Retain and support employees by giving them defined career growth

24 1 2 ELIGIBILITY Education and Work experience TRAINING Technical and Leadership training 4 I-RAP FRAMEWORK 3 PROFESSIONAL DEVELOPMENT Training and Industry activities EXAMINATION Knowledge and Skills

25 Wrap-up and Closing Comments

26 Coffee Break Sponsor

27 Audience Polling Joseph Suidan Assistant Director, ISAGO & IGOM Project, IATA Panelist

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