How big can my carry-on bag be?

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3 How big can my carry-on bag be? There is no simple answer Cabin bag sizes are similar, but not standardized Too often passengers are frustrated This can lead to costly ground delays for airlines There is no real clarity on cabin baggage across all the markets that our members serve. Each airline has a different policy for cabin baggage that depends upon the class flown, the frequent flyer status of the passenger and even the boarding sequence of the aircraft. Some airlines even take carry-on bags from the passengers even when there is space, just to ensure that everything fits. Passengers who have their carry-on bags taken from them are seldom happy. A carry-on bag contains travel essentials and items that passengers might not trust to a baggage handling system. 3

4 Not only is it a hassle for the passengers who have their carry-on baggage taken from them, but other passengers also often suffer due to delayed boarding. The delay comes from two areas the gate bag process and the finding of space on board the aircraft to place the cabin bag. The frustration just gets worse when bags are not co-located near the passenger leading to people attempting to move through the cabin aisle against the flow of dis-embarking passengers on arrival. The final failure is then having a passenger wait for their bag at a reclaim when they may only have brought carry-on baggage and not expected to have this delay at the end of their journey. The consequences of passenger dissatisfaction are well understood. The passenger may complain and the airline can incur costs for customer service recovery, the passenger may switch carriers or find an alternative travel provider, such as a train. 3

5 There is an easy answer to this problem. Make carry-on bags that fit the space available. Make these bags identifiable. Agree that these bags will be accepted by the airlines. IATA has worked with both Boeing and Airbus to define a cabin-sized carry-on bag that can fit in either the overhead compartment space or under the seat in front of the passenger. We cannot guarantee that every passenger can always carry their bag on-board. Individual airline policies may limit the space available, and weight restrictions may apply. We are starting with aircraft with 120 seats or more, that is, the size of a Boeing 737 or and Airbus A319/320. Commuter aircraft, such as the Embraer 90/95 and ATP aircraft are out of scope for this initiative at the moment. The size after consultation with the aircraft manufacturers and airlines is 55cm x 35cm x 20cm or 21.5 x 13.5 x7.5. 4

6 Making the bags identifiable is also a solvable problem. IATA is proposing a Cabin-OK logo that manufacturers of baggage can apply to bags that are within the size limits that are being set. We are also proposing to work with a partner who really understands the manufacturing process for baggage, and already has agreements with most baggage manufacturers. This partner Okoban - will take care of the logistics of ensuring the logo is used correctly and not abused. The final challenge is working with the airlines to ensure that the bag is recognized and accepted as carry-on baggage. We have been working with a number of airlines, identified on the slide, to agree the new size. These carriers, and we expect many more, will incorporate the Cabin OK bags into their operational guidelines, to ensure that such bags are prioritised. 5

7 To recap: there are significant benefits of having a cabin-sized carry-on. Because each bag will have a place to fit in the immediate vicinity of the passenger, boarding and disembarkation are smoother and faster. Passengers do not need to fight against a tide of passengers to find a space for their bag, nor to retrieve it later. Boarding can also be speeded up because there is no need to measure bags in sizing boxes. The logo is a promise that the bag is within the allowed dimensions. If a bag has the logo, no sizing is needed. The other benefit of having an identifiable cabin-sized carry-on bag is that the communication with the passenger becomes much simpler. Passengers no longer have to worry about the various sizes offered by different airlines, they can find one bag that is cabin-sized and use this for their travel essentials when flying. 6

8 IATA would like to announce today the launch of an innovative new solution to Help you fly better It is leveraging off wearable technology to provide personalized insights to the passenger 7

9 Personalized recommendations is a key way to improve the flying experience. More people are travelling And people are moving more frequently across time zones With increasing choice of routes, destinations and airlines, the flying experience is becoming ever-more important to a customer. 8

10 Wearables have created an exciting opportunity for personalized health analysis. The wearables industry (Jawbone, Fitbit, Apple) is growing significantly and expected to continue to grow. At IATA, we believe we can leverage off this technology to help the passenger fly better. 9

11 Our solution takes wearable data, namely sleep, activity, and coming soon, heart rate. It then overlays it with a passenger s flight data, and the result is SkyZen, an innovative personalized travel coach. 10

12 The SkyZen solution is an Iphone App. Current integration is with Jawbone (future releases will also be compatible with apple watch and Fitbit) It records activity and sleep (heart rate will be available in the next iteration) In this example, SkyZen is recording your activity before, during and after the flight from CPH or ORD 11

13 Because of this partnership of data, the consumer now has the opportunity to receive insights regarding wellness and flight. 12

14 The Connected Passenger - Taking the end-to-end view and cutting through the noise Modern technology enables passengers to be connected at every point in their journey -- to and through an airport. That is increasingly true on aircraft as well notwithstanding lingering concerns over speed and reliability. A permanently connected traveler opens a world of opportunity for aviation stakeholders to communicate tailored, value-adding information to each passenger. That includes operational information (e.g. gate changes, delays, etc.). It can also include commercial information (e.g. upgrades, lounge access, discounts on retail offerings, etc.). Critical to success is one version of the truth. Stakeholders must collaborate in sharing information. IATA is leading industry efforts through a programme called Travel Communication. The vision is to reduce the complexity and provide consistent and accurate travel communications to passengers, across all touch points, through transparent and up-to-date information from a single 13

15 trusted source. IATA will present a feasibility study based on the proof of concept at the December 2015 Board meeting. Each would then be free to provide information from the platform to passengers. Third parties could also do so competitively. Whichever distributors add the most value and best tailor to the passenger will win. Information is a two way street. Passengers provide useful information to the stakeholders which they can then use to further tailor their own offerings. 13