Great Britain Tourism Survey. August 2015

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1 Gret Britin Tourism Survey August 2015

2 Summry of Results GB And Englnd Trips Nights Spend Hedlines August % 0% +1% There were 14.8 million domestic overnight trips in GB in August 2015, up +3% on August 2014 when there were 14.4 million trips. Expenditure incresed by +1% to 3.3 billion, while number of nights remined t 55.9 million. +5% +1% +2% There were 11.9 million domestic overnight trips to Englnd in August 2015, up by +5% on the sme month lst yer when there were 11.4 million. Spend incresed by 2% t 2.6 billion nd bednights incresed by +1% to 43 million. YEAR-TO-DATE +10% +9% +11% In the yer to August 2015, GB trips were up +10% to 85.3 million, compred to 77.3 million in the sme period in Expenditure nd nights were lso up for the yer to dte, +11% nd +9% respectively +12% +10% +9% Wether In the yer to August 2015, trips to Englnd were up +12% to 70 million from 62.7 million in Spend nd nights were up by +9% nd +10% respectively. Context The wether during August ws mostly unsettled nd firly cool. Tempertures frequently struggled to rech verge levels. School holidys spnned the whole length of August. 2

3 Summry of Results Englnd YEAR-TO-DATE (Jn August 2015) Trips Nights Spend PURPOSE Trip Chrcteristics +4% +4% +5% HOLIDAY TRIPS in Englnd from Jnury to August 2015 incresed by +4% compred to the sme period lst yer, with 31.2 million trips recorded. Expenditure hs incresed further by +5% to 7.6 billion, while nights incresed by +4% to million. +18% +18% +19% VISITS TO FRIENDS AND RELATIVES incresed by +18% to 26 million, with bednights nd expenditure both incresing by similr proportion. Non-holidy VFR is up by +19%, nd holidy VFR is up +15%. 4% 2% 0% BUSINESS trips hve lso incresed for the Jnury to August period, up by +4% to 9.3 million. Nights hve lso incresed, by 2%, whilst spend remins unchnged compred to the sme period in Clss AB TRIP TAKERS +18% West Midlnds +18% Countryside / villge Trips hve incresed mong ll ge groups nd socil grdes The biggest increses hs been mong those ged (+18%), nd in socil clss AB (+18%) DESTINATION TYPE +30% +22% All regions nd destintion types sw n increse in trips in the eight months to August 2015 The gretest increse ws to the West Midlnds nd to the Countryside 3

4 Context Other Surveys August 2015 JAN - August 2015 Trip Spend Trip Spend +8% +6% +9% +7% Overses Trvel by UK Residents Interntionl Pssenger Survey In August, trips nd the expenditure on those trips by Brits overses incresed by +8% nd +6% In the yer to dte, overses trips were up by +9%. Expenditure incresed slightly less, t 7%. August 15 Room Bedspce OCCUPANCY Other Tourism Surveys +2% -1% -1% Room occupncy in Englnd in August decresed by -1% compred to 2014 t 78%, while bedspce reduced to 62% MAY-August 15 Volume Spend DAY VISITS -1% +5% The number of tourism dy visits in Englnd in the period June to August 2015 decresed slightly, by -1% compred to 2014, to 373 million The vlue of those visits lso incresed, by +5% to 13 billion SEPT 15 Attrctions Accomodtion TOURISM BUSINESS MONITOR Attrctions nd ccommodtion businesses reported n increse in visitors for the period from end of My until the end of the school holidys. 4

5 Hedline Dt GB nd Englnd Volume nd spend (2014 vs 2015) August '15 +4% Trip Volume (millions) % Spend ( m) 2,518 2,558 Englnd Pst 3 months +7% % 6,505 6,656 Yer to Dte +12% % 12,392 13,527 August '15 +3% Trip Volume (millions) % Spend ( m) 3,287 3,318 GB Pst 3 months +7% % 8,233 8,528 Yer to Dte +10% % 15,600 17,303 % chnge vs

6 Trips Englnd Volume of trips (millions) (2014 vs 2015) All trips Holidy trips Business trips VFR trips % +3% -7% +11% +7% +3% -18% +20% +12% +4% +3% +18% August '15 Pst 3 months Yer to Dte % chnge vs

7 Nights Englnd Volume of nights (millions) (2014 vs 2015) All trips Holidy trips Business trips VFR trips % +1% -42% +9% +4% +1% -17% +14% +10% +4% +2% +18% August '15 Pst 3 months Yer to Dte % chnge vs

8 ,518 2,558 1,741 1,773 1, ,156 1,325 2,224 2,220 2,547 4,174 3,022 4,255 6,505 6,656 7,275 7,632 12,392 13,527 Spend Englnd Expenditure ( m) (2014 vs 2015) All trips Holidy trips Business trips VFR trips +2% +2% -22% +4% +2% +2% -22% +15% +9% +5% +0% +19% August '15 Pst 3 months Yer to Dte % chnge vs

9 Long Term Trends by Month GB (millions) VOLUME by Month ( ) Jn Feb Mr Apr My Jun Jul Aug Sep Oct Nov Dec VOLUME August ( )

10 Jn-Aug '08 Jn-Aug'09 Jn-Aug '10 Jn-Aug '11 Jn-Aug '12 Jn-Aug '13 Jn-Aug '14 Jn-Aug '15 Jn-Aug '08 Jn-Aug '09 Jn-Aug '10 Jn-Aug' 11 Jn-Aug '12 Jn-Aug '13 Jn-Aug '14 Jn-Aug '15 Long Term Trends, Yer-to-Yer Englnd All Trips Holidy Trips Business Trips VFR Trips Trip Volume (millions) Spend ( m) ,363 11,981 10,993 12,438 12,986 12,867 12,392 13, ,210 7,086 6,577 7,347 7,670 7,391 7,275 7, ,477 2,289 1,898 2,358 2,549 2,460 2,547 3, ,400 2,398 2,264 2,454 2,420 2,606 2,224 2,220 10

11 Apr-06 Jun-06 Aug-06 Oct-06 Dec-06 Feb-07 Apr-07 Jun-07 Aug-07 Oct-07 Dec-07 Feb-08 Apr-08 Jun-08 Aug-08 Oct-08 Dec-08 Feb-09 Apr-09 Jun-09 Aug-09 Oct-09 Dec-09 Feb-10 Apr-10 Jun-10 Aug-10 Oct-10 Dec-10 Feb-11 Apr-11 Jun-11 Aug-11 Oct-11 Dec-11 Feb-12 Apr-12 Jun-12 Aug-12 Oct-12 Dec-12 Feb-13 Apr-13 Jun-13 Aug-13 Oct-13 Dec-13 Feb-14 Apr-14 Jun-14 Aug-14 Oct-14 Dec-14 Feb-15 Apr-15 Jun-15 Aug-15 Apr-06 Jun-06 Aug-06 Oct-06 Dec-06 Feb-07 Apr-07 Jun-07 Aug-07 Oct-07 Dec-07 Feb-08 Apr-08 Jun-08 Aug-08 Oct-08 Dec-08 Feb-09 Apr-09 Jun-09 Aug-09 Oct-09 Dec-09 Feb-10 Apr-10 Jun-10 Aug-10 Oct-10 Dec-10 Feb-11 Apr-11 Jun-11 Aug-11 Oct-11 Dec-11 Feb-12 Apr-12 Jun-12 Aug-12 Oct-12 Dec-12 Feb-13 Apr-13 Jun-13 Aug-13 Oct-13 Dec-13 Feb-14 Apr-14 Jun-14 Aug-14 Oct-14 Dec-14 Feb-15 Apr-15 Jun-15 Aug-15 Rolling 12 Month Trendlines Englnd All trips nd spend 110 All Trips (millions) 105 Aug-12, Aug-13, Aug-06, Aug-07, Aug-09, Aug-10, Aug-11, Aug-15, Aug-08, Aug-14, ,000 Spend ( BN) 20,000 Aug-13, 19,377 Aug-15, 19,220 19,000 Aug-12, 18,462 Aug-14, 18,235 18,000 Aug-11, 17,287 17,000 16,000 Aug-06, 15,935 Aug-07, 16,223 Aug-08, 16,393 Aug-09, 16,697 Aug-10, 16,027 15,000 11

12 Apr-06 Jun-06 Aug-06 Oct-06 Dec-06 Feb-07 Apr-07 Jun-07 Aug-07 Oct-07 Dec-07 Feb-08 Apr-08 Jun-08 Aug-08 Oct-08 Dec-08 Feb-09 Apr-09 Jun-09 Aug-09 Oct-09 Dec-09 Feb-10 Apr-10 Jun-10 Aug-10 Oct-10 Dec-10 Feb-11 Apr-11 Jun-11 Aug-11 Oct-11 Dec-11 Feb-12 Apr-12 Jun-12 Aug-12 Oct-12 Dec-12 Feb-13 Apr-13 Jun-13 Aug-13 Oct-13 Dec-13 Feb-14 Apr-14 Jun-14 Aug-14 Oct-14 Dec-14 Feb-15 Apr-15 Jun-15 Aug-15 Rolling 12 Month Trendlines Englnd Trips by purpose (millions) Holidy trips Business trips VFR trips Aug Aug Aug Aug Aug Aug Aug Aug Aug Aug Aug Aug Aug Aug Aug Aug Aug Aug Aug Aug Aug Aug Aug Aug Aug Aug Aug Aug Aug Aug

13 Apr-06 Jun-06 Aug-06 Oct-06 Dec-06 Feb-07 Apr-07 Jun-07 Aug-07 Oct-07 Dec-07 Feb-08 Apr-08 Jun-08 Aug-08 Oct-08 Dec-08 Feb-09 Apr-09 Jun-09 Aug-09 Oct-09 Dec-09 Feb-10 Apr-10 Jun-10 Aug-10 Oct-10 Dec-10 Feb-11 Apr-11 Jun-11 Aug-11 Oct-11 Dec-11 Feb-12 Apr-12 Jun-12 Aug-12 Oct-12 Dec-12 Feb-13 Apr-13 Jun-13 Aug-13 Oct-13 Dec-13 Feb-14 Apr-14 Jun-14 Aug-14 Oct-14 Dec-14 Feb-15 Apr-15 Jun-15 Aug-15 Rolling 12 Month Trendlines Englnd Spend by purpose ( m) Holidy trips Business trips VFR trips 12,000 10,000 Aug-06 8,091 Aug-07 8,464 Aug-08 8,672 Aug-09 9,354 Aug-10 9,104 Aug-11 9,844 Aug-12 10,355 Aug-13 10,730 Aug-14 10,348 Aug-15 10,403 8,000 6,000 4,000 Aug-06 3,716 Aug-07 3,807 Aug-08 3,793 Aug-09 3,709 Aug-10 3,491 Aug-11 3,667 Aug-12 3,867 Aug-13 4,378 Aug-14 4,020 Aug-15 4,538 2,000 Aug-06 3,670 Aug-07 3,544 Aug-08 3,537 Aug-09 3,322 Aug-10 3,076 Aug-11 3,421 Aug-12 3,728 Aug-13 3,662 Aug-14 3,420 Aug-15 3,

14 Regionl Anlysis Englnd Trip chrcteristics region (YTD 2014 vs YTD 2015) Trips () Nights () Spend ( millions) North Est YTD Yorkshire & Humberside YTD % % % % % % North West YTD Est Midlnds YTD % % % % % % West Midlnds YTD South West YTD South Est YTD London YTD Est YTD % % % % % % % % % % % % % % % 14

15 UK Outbound Trvel (Interntionl Pssenger Survey) Totl volume (millions) nd spend ( bn) Trips Spend % +6% +8% +11% +9% +7% August '15 Pst 3 Months Yer to Dte % chnge vs

16 SPEND millions NIGHTS TRIPS SPEND millions NIGHTS TRIPS Appendix: Domestic Tourism Englnd Trip chrcteristics (Yer-To-Dte: Jn-August 2015) PURPOSE Pure Holidy 1-3 nights +4 nights VFR (on holidy) Holidy (totl) VFR (non-holidy) % +6% +1% +16% +7% +22% +18% +4% % +6% +2% +14% +7% +26% +18% +2% % +9% +1% +16% +7% +24% +19% 0% VFR (totl) Business Unwtd Trips REGION West Midlnds Est of Englnd Est Midlnds London North West North Est South Est South West Yorkshire & the Humberside % +6% +16% +14% +10% +4% +9% +14% +10% % -9% +12% +18% +7% +5% +8% +15% +6% % -7% +6% +8% +11% +8% +9% +9% +12% Unwtd Trips % chnge vs

17 SPEND millions SPEND millions NIGHTS NIGHTS TRIPS TRIPS SPEND millions SPEND millions NIGHTS NIGHTS TRIPS TRIPS Appendix: Domestic Tourism Englnd Trip chrcteristics (Yer-To-Dte: Jn-August 2015) LOCATION TYPE SOCIAL GRADE Seside Lrge City/Town Smll Town Countryside /Villge AB C1 C2 DE % +9% +8% +22% +18% +5% +7% +14% % +9% +9% +18% +20% +0% +2% +15% % +9% +4% +10% +16% +0% +3% +19% Unwtd Trips Unwtd Trips AGE CHILDREN IN H/H Any None % +12% +7% +10% +13% +11% +12% % +11% +7% +8% +8% +9% +11% % +9% +3% +9% +11% +7% +10% Unwtd Trips Unwtd Trips % chnge vs

18 SPEND millions NIGHTS TRIPS Appendix: Domestic Tourism Englnd Trip chrcteristics (Yer-To-Dte: Jn-August 2015) Accommodtion Commercil Accommodtion () Serviced ccom (b) Hotel/motel/guest house (c) Bed & Brekfst Totl self-ctering rented () Cmping & Crvnning (inc. owned crvns) (b) Other self-ctering rented Hostels* Own home/friends'/ reltives' % +3% +1% +20% +10% +7% +4% +143% +19% % -2% -1% +3% +10% +8% +3% +197% +15% % +3% +3% +7% +3% +2% +3% +213% +24% Unwtd Trips *cution smll smple size % chnge vs

19 Appendix: Domestic Tourism Englnd Yer to dte trip length, spend/night, spend/trip All Tourism Holidys Business VFR Trip Length Spend Per Night Spend Per Trip

20 Note bout these results: The GB Tourism Survey is survey of British residents, in which 2000 respondents re interviewed ech week, mking totl of 100,000 ech yer. Any respondent hving tken one or more overnight trips in the previous 4 week period is sked to describe the detils of trips tken. Ech yer, dt from round 17,000 trips is collected, nd this is subsequently grossed up to provide popultion estimtes. Full detils of the survey methodology cn be found t: _methods_performnce_report_v2.pdf On n nnul bsis, the survey is extremely robust, with confidence level for Englnd dt t +/- 3% t the 95% level for the number of trips nd nights mesured, nd +/- 4% for the expenditure figure. For shorter time periods nd for other subsets of the dt such s region or trip purpose, the mrgin of error is wider guidnce on confidence intervls t ntionl nd regionl level for nnul nd qurterly dt is provided on the next pge. For ny questions bout dt interprettion, plese contct VEReserch@visitenglnd.org No prt of this publiction my be reproduced for commercil purposes without the permission of VisitEnglnd. Extrcts my be quoted if the source is cknowledged. Users wishing to include results from this survey within press relese should contct Kye Woodhouse in the VisitEnglnd Press Office kye.woodhouse@visitenglnd.org for review prior to externl relese. 20

21 GB Domestic Tourism: Confidence Limits t the 95% level TRIPS (millions) BEDNIGHTS (millions) EXPENDITURE ( millions) Destintion: Single Qurter Annul Single Qurter Annul Single Qurter Annul GB Totl 4.5% 2.5% 4.9% 3.0% 6.0% 3.6% Englnd Totl 4.8% 2.8% 5.4% 3.2% 6.7% 4.0% Est 13.2% 7.7% 15.5% 9.4% 20.8% 11.6% Est Midlnds 13.9% 8.3% 15.8% 9.4% 17.7% 10.6% London 14.7% 7.2% 17.3% 9.1% 22.5% 11.0% North Est 19.1% 11.0% 26.5% 14.3% 27.7% 20.6% North West 10.5% 6.2% 13.3% 7.4% 13.9% 8.0% South Est 9.5% 5.7% 13.5% 7.5% 16.5% 9.1% South West 8.8% 5.4% 9.7% 6.3% 11.2% 9.2% West Midlnds 14.2% 8.1% 17.1% 10.0% 18.9% 11.6% Yorks & Humb 11.7% 6.9% 16.4% 10.1% 15.5% 12.0% Bsed on Qurter 3 21

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