P16 P24. 解读支线航空骄子在华成功密码 Revealing the Secret to Embraer s Success in China

Transcription

1 总第三十六期 / 2012 年 01 月 Issue NO. 36 / January 2012 P16 解读支线航空骄子在华成功密码 Revealing the Secret to Embraer s Success in China P24 南美之鹰展翅中国公务航空市场 Embraer Spreads Its Wings in China s Executive Aviation Market 1

2 卷首语 A Word from the President 首 2011, 这一年对于巴西航空工业公司大中华区的员工们是 忙碌但快乐着 的一年 在过去的一回年中, 巴西航空工业公司在中国商用和公务航空市场均不断实现重要突破, 承接新定单 迎来新客户 11 月, 公司在华业务发展迎来又一重要里程碑 向中国南方航空公司交付的第七架 E190 暨公司向中国市场交付的第 100 架飞机顺利飞抵新疆 第 100 架飞机的顺利交付无疑是对公司在华团队多年来不懈努力的最好回馈 从进入中国市场之初的无人知晓到逐步赢得多家国内主要航空公司的青睐, 并拥有中国支线航空市场 76% 的市场份额, 能够取得今天的成绩, 得益于政府部门 合作伙伴 航空公司客户 广大乘客及媒体朋友的信任与支持 自 2000 年进入中国市场之时, 巴西航空工业公司即致力于与相关政府部门及业内各界携手合作, 共同探索适合中国国情的支线航空发展模式, 将推动中国支线航空稳健发展视为己任 百架飞机的航迹遍布全国各 L ooking back on 2011, it was a busy but happy year for everyone at Embraer China. The year saw many important breakthroughs that advanced the company s commercial and executive aviation businesses, including new orders and new customers. Last November, Embraer reached another significant milestone the delivery of the seventh E190 to China Southern Airlines which was also the 100th aircraft that Embraer delivered in China. The delivery of that aircraft was, undoubtedly, a fitting tribute to the Embraer China team after a decade of relentless efforts. When it entered the market, Embraer and its products were barely known by the public and in the industry. Ten years later, Embraer continues to expand its customer base that now includes many leading airlines in China. The company also enjoys a 76% share of the country s regional aviation market. The achievement could not have been made without the support of local authorities, industry partners, our airline customers, passengers and our friends in the media. From the beginning of 2000 when the company entered the Chinese market, Embraer committed to the sound development of China s regional aviation industry. It worked closely with regulatory authorities and key industry entities to find the best business applications for Embraer aircraft that would be compatible with China s social and economic profile. These aircraft 2

3 地, 改变广大乘客的出行方式, 促进人与人 人与社会的融会贯通 ; 推动地区经济和民航事业发展 ; 协助航空公司客户实施企业发展战略 提升竞争力 助力中国支线航空事业腾飞 为中国建设民航强国添砖加瓦, 是巴西航空工业公司得以植根中国航空市场之本 展望 2012, 我们期待与业界同仁携手迎接新的一年, 共同努力推进中国支线航空和公务航空市场的稳健发展! 辞兔笙歌, 龙腾出海 值此辞旧迎新之际, 我谨代表巴西航空工业公司大中华区全体员工感谢各位对我们的支持和信任, 并预祝大家在新的一年中身体健康 阖家幸福! 巴西航空工业公司大中华区总裁 that are flying across the country are truly changing the way people fly, bringing more connectivity for travelers and their communities. The airplanes are the engines that are driving development of local economies and helping grow the markets of our customers. Above all, Embraer aircraft are instrumental in expanding the regional aviation sector and building China into a civil aviation power house. This is fundamental to sustaining Embraer s business. Looking ahead to the New Year, we embrace the future with our industry partners and pledge to work hard to promote the sound development of China s regional and business aviation sectors. As the Year of the Dragon approaches, I extend my sincere thanks and appreciation for all your support and trust. On behalf of all the employees of Embraer China, I wish you good health and prosperity in the New Year. President, Embraer China 3

4 全球喷气公务机快讯 10 月 9 日, 巴西航空工业公司与企业家兼慈善家法比奥 亚历山大一起加入了体验航空公司利用飞鸿 100 公务机开设的 知识旅程 飞行课堂 亚历山大向巴西航空工业公司定购了一架飞鸿 100, 而体验航空公司的创始人巴林顿 欧文将就其作为飞行课堂, 用于鼓励学生学习 STEM( 科学 技术 工程和数学 ) 知识 由于欧文将驾驶这架飞机在全球各地飞行, 因此除了传统的 STEM 科目外, 学生还能学到有关世界历史 地理 气候和文化方面的知识 Executive Aviation October 9 Together with entrepreneur and philanthropist Fabio Alexander, Embraer joined Experience Aviation s Journey for Knowledge flying classroom with the use of a Phenom 100. Alexander has placed an order for a Phenom 100 business jet that will be used by Barrington Irving, founder of Experience Aviation, as a flying classroom to encourage students to pursue education in science, technology, engineering and math (STEM). In addition to traditional STEM subjects, students will also learn about global history, geography, weather and culture as Irving flies around the 10 月 11 日, 巴西航空工业公司向澳大利亚的 CAE 珀斯国 world with the aircraft. 际学院出售了一架飞鸿 100 超轻型喷气公务机, 预计该机将于 2011 年年底交付 这是由亚太地区飞行培训院校购买的首架飞 鸿 100 October 11 - Embraer sold a Phenom 100 entry-level jet to the CAE Global Academy in Perth, Australia. To be delivered by the end of 2011, this is the first Phenom 100 purchased by a flight training academy in Asia-Pacific. 4

5 12 月 5 日, 巴西航空工业公司庆祝公司在美建立的公务机全球客户中心正式开业, 仪式上公司展示了将向公务航空共享公司首席执行官罗伯特 泰勒交付的在美组装的首架飞鸿 100 该中心将为巴西航空工业公司全系列公务机产品的全球客户提供综合解决方案 该设施还将作为巴西航空工业公司在美组装的所有飞鸿 100 的交付基地 December 5 - Embraer celebrated the opening of its U.S.- based global Customer Center and delivered the first Phenom 100 assembled in the United States to Robert Taylor, CEO of Executive AirShare. The new Customer Center becomes the new location for global customers for the entire range of Embraer corporate aircraft. The facility also serves as the delivery location for all U.S. assembled Phenom 100s. 12 月 8 日, 由巴西航空工业公司设在美国佛罗里达州墨尔 December 8 - The first Embraer Phenom 100 entry level business jet built at the company s new Melbourne, Florida assembly facility made its first flight at Melbourne International Airport. The aircraft flew to an altitude of 41,000 and to speeds up to its MMO with zero anomalies. The two and a half hour post production evaluation flight went exactly as planned. The aircraft successfully flew designated items from the standard test 本新建的总装厂组装的首架飞鸿 100 超轻型喷气公务机在墨尔本国际机场成功地进行了首飞 飞行高度达到 41,000 英尺, 速度达到飞机的最大使用马赫数 (MMO), 期间未出现异常情况 此次飞鸿 100 在组装完毕之后进行的两个半小时的评估飞行, 完全符合原定计划 每架飞鸿 100 飞机在交付之前, 都会根据一份标准测试卡对其系统和性能进行评估, 此次首飞的飞鸿 100 顺利通过了测试卡上的指定项目 card used to evaluate systems and performance of each Phenom 100 aircraft prior to delivery. 5

6 全球商用喷气飞机系列动态 Commercial Aviation 10 月 26 日, 巴西航空工业公司与巴西蔚蓝航空公司签署了一份 11 架 E-195 喷气飞机的采购合约 该笔交易使蔚蓝航空公司的 E- 喷气系列飞机总定单数增至 52 架飞机 此次签署的合约按目录价格计算, 总值为 亿美元, 飞机交付定于 2013 年开始 October 26 - Embraer and Azul Linhas Aéreas Brasileiras signed a contract for the purchase of 11 EMBRAER 195 jets. The transaction increases the airline s total E-Jets order to 52 aircraft. At list price, the value of this latest acquisition is USD497.2 million. Deliveries are scheduled to begin in November 7 - Embraer and CIT Group Inc., a global leader in transportation finance, signed an agreement for 10 firm orders and options for up to 20 additional EMBRAER 190 and 195 jets. Deliveries are scheduled through 月 7 日, 巴西航空工业公司与全球领先的交通运输融资机构 CIT 集团有限公司签署了多达 30 架 E-190 和 / 或 E-195 喷气飞机的销售协议, 其中 10 架飞机为确认定单 飞机预计将于 2015 年开始交付 2011 年 11 月 21 日, 巴西航空工业公司与阿根廷航空公司签署了一个为期六年的按飞行时数计算的航材库存共享项目协议, 根据协议, 至 2017 年, 巴西航空工业公司将一直为阿根廷航空公司运营的共计 20 架 E-190 喷气飞机提供航材支持 阿根廷航空公司与奥斯拉尔航空公司共同成为巴西航空工业公 E- 喷气系列飞机航材库存共享项目最大的客户之一 November 21 - Embraer and Aerolíneas Argentinas reached a six-year Flight Hour Pool Program agreement in which Embraer will provide component support for the carrier s entire fleet of 20 EMBRAER 190s through Aerolíneas Argentinas and Austral are among Embraer s largest E-Jets Pool Program customers. 6

7 October 26 - Embraer, Boeing and the São Paulo State Research Foundation announced plans to collaborate on a longterm aviation biofuel research and development program. The 10 月 26 日 巴西航空工业公司 波音公司及圣保罗州研究 基金会宣布了联合开展航空生物燃料长期研发项目的计划 该 project, a nine-to twelve-month study, may lead to the creation 项目为期 9 至 12 个月 可能将促成巴西首个生物燃料研究中 of the first biofuel research center in Brazil. It complements 心的建立 这是巴西航空工业公司继与其他企业和利益相关方 several actions carried out by Embraer, in partnership with other companies and stakeholders, to contribute to the aviation 合作采取多项举措之后的又一积极行动 旨在实现航空业的减 industry s commitment to reduce emissions and its long term 排承诺以及长期可持续性目标 sustainability goals. October 26 - Boeing, Embraer and the São Paulo State R e s e a r c h F o u n d a t i o n ( FA P E S P ) a n n o u n c e d p l a n s t o collaborate on long-term aviation biofuels-related research and development, a move that represents another major step 10 月 26 日 波音公司 巴西航空工业公司和圣保罗州研究 基金会宣布了三方联合开展有关航空生物燃料长期研发工作的 计划 此举是为在巴西建立可持续航空生物燃料产业所迈出的 toward the creation of a sustainable aviation biofuels industry 又一大步 蔚蓝航空公司 GOL TAM 和旅程航空公司等航 in Brazil. Azul, GOL, TAM and Trip airlines will be strategic 空企业将作为此次研发项目的战略顾问 advisors in the program. 巴西航空工业公司2011年第三季度飞机交付 Embraer Delivers in Q311 Embraer closed out the third quarter of 2011 (3Q11) having 2011 年第三季度 巴西航空工业公司共交付了 28 架商用喷 delivered 28 commercial and 18 executive jets. On September 气飞机和 18 架喷气公务机 截至 2011 年 9 月 30 日 公司确 30, 2011, the firm order backlog totaled USD 16 billion. 认定单储备总值为 160 亿美元 > 表格为截至 2011 年 9 月 30 日公司航空公司市场各飞机产品的确认定单储备情况 On September 30, 2011, Embraer s order book for the airline market, listed by product, was as follows: 机型 Aircraft Model ERJ 145 喷气系列 ERJ 145 Family ERJ 135 确认定单 Firm Orders 承诺定单 Options ERJ ERJ 小计 Total -ERJ 145 Family 890 交付量 Deliveries 确认定单储备 Firm Orders Backlog E-喷气飞机系列 E-Jets Family E E E E , , , 小计 Total-E-170/190 Family 总计 TOTAL 各个市场飞机交付量 2011年第一季度 Deliveries by Segment 3Q 2011 商用航空 Commercial Aviation ERJ E E E E 公务航空 Executive Aviation 轻型喷气公务机 Light Executive Jets 大型喷气公务机 Large Executive Jets 总计 Total

8 中 国 市 场 动 态 News from the China Market 总况 Order Book Summary 截至 2011 年 12 月 31 日 巴西航空工业公司中国市场确 As of Dec.31, 2011, Embraer had logged firm orders for 85 认定单总数为 153 架 其中包括 46 架 ERJ 架 E-190 E190s, 46 ERJ 145s and 22 executive jets in the China market. 105 及 22 架公务机 其中 105 架飞机已交付客户使用 of the 153 aircraft have been delivered. 巴西航空工业公司向中国市场交付第 100 架飞机 Embraer Delivers 100th Aircraft to the Chinese Market On November 1, Embraer marked a significant milestone in the country with the delivery of the 100th aircraft, an E190, to China. The first airplane was delivered in Today, the Embraer fleet in China is comprised of 97 commercial aircraft and three executive jets operated by ten customers. Around 76% of aircraft up to 120 seats in service in China are manufactured > 中国市场第 100 架飞机暨交付南航第七架 E th aircraft to China market which is also 7th to CSN by Embraer. 11 月 1 日 巴西航空工业公司向中国市场交付的第 100 架飞机 一架 E-190 飞抵中国 该架飞机的交付对于公司 在华业务发展具有里程碑的重要意义 自 2000 年向该市场 Executive Aviation 交付首架飞机以来 目前交付的百架飞机中包括 97 架商用 First Lineage 1000 Spreads its Wings in 飞机和三架公务机 由大中华区十家用户运营 公司目前拥 Greater China Region 有中国支线航空市场约 76% 的市场份额 December 23 - Embraer delivered one Lineage 1000 ultralarge executive jet to an anonymous Chinese customer. This 公务航空 首架世袭 1000 展翅大中华地区 12 月 23 日 巴西航空工业公司向大中华区一匿名客户交 付了一架世袭 1000 超大型喷气公务机 该机也是公司向大 8 makes is the first of its type to be placed in the Greater China Region and marks an important milestone for Embraer s presence in executive aviation market in the country.

9 Legacy 650 Program for World Renowned Movie Star Jackie Chan in Progress 中华区交付的首架世袭 1000 该架飞机的交付对于巴西航空 工业公司在大中华区公务航空市场的发展具有重要意义 The Legacy 650 program featuring world renowned movie star and Embraer executive jets brand ambassador Jackie Chan is in full gear. The first delivery is expected soon. The airplane carries a distinctive livery Jackie s dragon logo, his iconic signature. Legacy 650 Nominated as Best Luxury Jet by Target Magazine The Legacy 650 was nominated as Best Luxury Jet by Target, the top-tier luxury magazine in China. The Legacy is the perfect combination of advanced technology, outstanding performance and intelligent luxury. The jet features a highly integrated avionics suite which greatly enhances flight safety. It is the only jet offering three distinct cabin zones in its class. Together with state-of-theart technology and entertainment systems, as well as significantly reduced cabin noise levels, the Legacy 650 ensures productivity and a quality environment in which passengers can work and rest. 国际影星成龙先生空中坐骑莱格赛 650 公务机项目按期推进 即将交付国际著名影星 巴西航空工业公司公务机品牌形象大使成龙先生的莱格赛 650 大型喷气公务机, 目前项目正如期推进 该莱格赛 650 飞机喷漆采用成龙先生为全球所熟识的 龙 的标识 莱格赛 650 入选 目标奢华之选 莱格赛 650 入选国内高端奢侈品杂志 目标 杂志主办的 目标奢华之选 莱格赛 650 集先进的技术平台 卓越的整体性能 睿智奢华客舱设计于一体 飞机驾驶舱内所配备的先进的航电系统有效提升飞行的安全性和平稳性 该机是同级别飞机里唯一一款实现三舱独立布局的机型, 安静的客舱环境及先进的办公和娱乐设施保障了乘客在飞行途中的工作 9

10 效率和休息质量 同级别最大的步入式行李舱空间 配备上 A fully equipped wet galley and the largest in-flight accessible 下水及设施完善的厨房也是该款用于洲际飞行的大型公务机 baggage compartment in its class are other value-added highlights 所不可忽视的亮点 for this large executive jet with transoceanic capability. 莱格赛 650 通过中国民航局型号审定 Legacy 650 Certified by CAAC 12 月 14 日 中国民航局完成了对莱格赛 650 大型喷气公 Embraer s large Legacy 650 executive jet has been type 务机的型号审定 颁发了经修订的 型号认可数据单 由此 certified by the Civil Aviation Administration of China (CAAC) 为莱格赛 650 用户在中国进行注册和运营奠定基础 莱格赛 650 此前已通过全球其他主要适航局的认证 包括巴西民航 局 欧洲航空安全局和美国联邦航空局等 with the revised Validation Type Certificate Data Sheet. This paves the way for customers to register and operate the Legacy 650 in China. The jet has been certified by other major aviation regulatory authorities including Brazil s National Civil Aviation Agency (ANAC), the European Aviation Safety Authority (EASA) and the United States Federal Aviation Administration (FAA). Phenom 100 Type Certification Validation by CAAC in Process On November 17, a team from the CAAC conducted a validation of Phenom 100 type certification in Brazil. The team made a detailed study on compliance with CCAR-23 and other requirements. Some flight testing was done during the certification activities. 中国民航局审查组赴巴西对飞鸿 100 进行型 号认可审查 11 月 17 日 中国民航局适航审查组在巴西对飞鸿 100 进 行型号认可审定 审查组对飞机与中国民用航空规章第 23 部及其他适用要求的符合性进行了详细研究 审查期间 审 查组有关人员对飞机进行了试飞验证 Operational Evaluation of Embraer s Executive Jets by the CAAC The CAAC s aircraft operational evaluation team led by Mr. Xue Shijun, Director of the Aircraft Evaluation Division of the CAAC Flight Standards Department, visited Embraer headquarters 10

11 in Brazil from August 8 to August 19, During the visit, the team conducted an operational evaluation of the Phenom 100 (EMB-500), the Phenom 300 (EMB-505) and the Lineage 1000 (ERJ ECJ). On October 26 and 27, the team held another meeting at Embraer s Beijing Representative Office and conducted an operational evaluation of the Legacy 600/650 (EMB-135BJ). All Embraer executive jet models in service have passed CAAC operational evaluations. These assessments establish 中国民航局对巴航工业公务机进行运行评审 以中国民航局飞行标准司航空器评审处处长薛世俊领队的评审小组, 于 2011 年 8 月 8 日至 19 日赴巴航工业总部, 对飞鸿 100 飞鸿 300 和世袭 1000 等公务机型号进行运行评审 2011 年 10 月 26 日至 27 日, 评审小组在巴航工业北京代表处, 对莱格赛 600/650 进行了运行评审 至此, 巴航工业已投入运行的所有公务机型号均通过了中国民用航空局的运行评估, 为中国客户的运行提供了有关指导, 并为运行批准提供了依据 guidance for operators and type approval in China. 商用航空 Commercial Aviation First E-Jets Delivered to Hebei Airlines December 20 - Embraer delivered the first two EMBRAER 190 jets to Hebei Airlines Co., Ltd.. In April 2011, Hebei Airlines confirmed an order for ten E190s with purchase rights for another five. Based in Shijiazhuang, the capital city of China s Hebei Province, the E190s will be deployed to establish a hub network within Hebei Province. They will also fly from Shijiazhuang to other provincial capitals, with more routes and higher frequencies. 首批两架 E-190 飞机交付河北航空 12 月 20 日, 巴西航空工业公司向河北航空公司交付其定购 的首批两架 E-190 飞机 2011 年 4 月, 河北航空确认定购十架 Tianjin Airlines E190 ETOPS Validated On November 9, the CAAC s North China Branch E-190, 同时享有五架飞机的购买权 两架飞机进驻河北航空 石家庄基地, 为河北航空构建省内及周边地区支线航空运输网 络, 同时也将执飞石家庄至其他部分省会城市的航班 approved supplementary documents submitted by Tianjin Airlines for extended overwater operations (ETOPS) for the E190. Tianjin Airlines started the E190 ETOPS approval process in July Led by the company s 天津航空 E190 机型延伸跨水正式获得局方批准 11 月 9 日, 中国民用航空华北地区管理局正式签署天津航 11

12 Safety Supervision group, all departments contributed to the process by revising their relevant documents and manuals and developing contingency plans. From October 31 to November 1, the evaluation team of representatives from CAAC s North China Branch and Tianjin s Safety Administration group evaluated five main elements - flight 空 E190 机型延伸跨水补充运行相关文件, 标志着天津航空 E190 机型正式具备延伸跨水能力 2011 年 7 月, 天津航空启动了 E190 机型延伸跨水项目 在公司安全监察部的组织下, 天津航空各单位对相关文件和手册进行全方位修订, 并制定应急撤离演示实施方案, 全面展开准备工作 10 月 31 日至 11 月 1 日, 来自华北局和天津监管局的审定工作组从飞行运行 适航维修 运行控制 客舱服务 航空安保等五个方面对天津航空进行文件审核, 并于 11 月 1 operations, airworthiness maintenance, operations control, cabin service and aviation security. On November 1, Tianjin Airlines completed a demonstration of overwater evacuation with its E190. After two days of joint efforts, the evaluation team recognized Tianjin Airlines capability for ETOPS. The validation of ETOPS for the E190 allows the carrier to fly more international routes and laid a solid foundation for the company to be a true international carrier. 日在天津航空机库完成 E190 水上撤离演示验证 经过两天的 通力协作, 局方验证了天津航空具备补充延伸跨水运行的能力, 审定工作圆满成功 此次 E190 延伸跨水补充运行合格审定工作的顺利通过, 极大地提升了天津航空的国际运行能力, 扩大了国际运行范围, 更为天津航空国际化发展奠定了坚实的基础 Customer Support & Services Embraer Concludes 2011 China Operators Conference The Embraer Operators Conference (EOC) in China was held in the city of Hangzhou, Zhejiang Province from November 客户支援与服务 2011 巴西航空工业公司中国用户年会圆满落幕 11 月 日, 巴西航空工业公司在杭州市召开了 2011 年中国用户大会 来自中国航空公司客户代表们 供应商代表 The event brought together E-Jet and ERJ145 Chinese airline customers and suppliers. Guests from the CAAC also attended. Discussions focused on operational issues with the ERJ 145 and E-Jets aircraft families. (Kindly refer to the 2011 EOC China Special edition for more details.) 中国民航局嘉宾齐聚一堂, 就公司在华 ERJ145 机队和 E-190 机队在运营中的相关问题进行了讨论 更多细节, 详见 2011 年 中国用户年会特刊 12

13 Embraer 2011 China Operators FSO Meeting Embraer 2011 China operator flight safety officer meetings were held at Hebei Airlines, Tianjin Airlines, China Eastern Wuhan and China Southern on October 17, 18, 19 and 21 respectively. During the meetings, people from Embraer s air safety department introduced updated worldwide ERJ145 and E190/E190 status and safety statistics, accidents and serious incidents that happened in the last year and the progress of some safety-related technical issues. Operational support people from Embraer gave a presentation on the correct 2011 年度中国客户飞行安全专员会议 巴西航空工业公司 2011 年度中国客户飞行安全专员会议于 2011 年 10 月 和 21 日分别在河北航空公司, 天津航空公司, 东航武汉公司及南方航空公司召开 会上, 巴航工业安全部门人员向 ERJ145 和 E190 的营运人介绍了全球机队的安全状况及统计数据 过去一年发生的重大事故和事故征候, 以及一些监控的工程问题的进展状况 会上, 巴航工业的运行支援人员还就飞行管理系统数据库和增强型近地警告系统数据库不同进行了说明, 并就增强型近地警告系统的正确使用方法和注意事项进行了介绍, 强调了营运人的内部沟通及协调机制是保障正确程序被所有飞行员正确执行的关键 procedure for using the EGPWS system and emphasized the difference between the FMS data base and the EGPWS database. The meetings emphasize the importance of internal operator communication and coordination which is key to ensuring correct procedures are implemented by pilots. 中国东方航空公司 / China Eastern Airlines 河北航空公司 / Hebei Airlines 中国南方航空公司 / China Southern Airlines 天津航空公司 / Tianjin Airlines 13

14 2012 新年祝愿 New Year Wishes from HEAI 岁末将至, 即将告别难忘的 2011 让我们带着感恩的心, 回首过去一年的点点滴滴 迎接每一次挑战, 并将其化为勇往直前的动力, 生活中, 我们不可能是永远的赢家, 但, 勇于接受挑战本身已是胜利, 新的一年, 尽管前方充盈着新的挑战, 新的不确定性, 但上帝永远为勇者打开新的希望之门, 带着无限期待与憧憬, 让我们携手共享奇妙旅程的分分秒秒 行百里者半九十, 我们是胜者, 用勇气和努力坚守了一年又一年 新年快乐, 真正, 真正的快乐 勇者应该得到和平, 健康, 友爱, 幸福, 以及生活所赋予我们的所有美好的事物 所以, 我们需要依靠自己的努力, 相信自己的决定, 勇往之前, 获得生活的美好! 新年快乐! The year is saying goodbye and leaving. I'm sure if you look at everything that happened during the past year, you will have much for which to be thankful. Take every defeat, and turn them into little battles, and as you go through life,you may not always win, but certainly,the war has already been won, since you are still here, and are able to welcome a new year, with its challenges and unknowns, and live fully every second of this splendid journey, that God is providing you with new hope. We are winners,managing to overcome one more year, while many have fallen by the wayside. Happy New Year, be truly,very, very happy. You deserve a lot of peace, health, love, prosperity, and everything good that life can offer you. So often,we depend on ourselves to attain these things, according to the choices we make, and the paths we decide to go, perhaps. Happy New Year! 总经理尤里 Yuri - General Manager 在英文中, 莱格赛 是指用于传承的无价之宝, 当哈尔滨安博威翻开 2012 年新一页的时候, 也许这一张张洋溢着希望的笑脸就应该是我们的 莱格赛! The word Legacy means the most treasured thing to pass on, When HEAI turns the page to 2012, Smiling faces full of hope are surely our Legacy! 副总经理蒋达 Jiang Da Deputy General Manager 集合了每一位供应链管理部成员的努力, 也尽管面对着来自生活的不同挑战, 我们成功地度过了 2011 年 相信我们的 2012 年也将是不平凡的一年, 最美好的祝愿送给哈尔滨安博威全体员工及家人 新年快乐! Thanks to the tremendous effort of each SCM member, we had a successful 2011 though we faced all kinds of challenges. I believe we will have a prosperous future in Best wishes to all the HEAI staff and their families. Happy New Year! 供应链管理部经理宋向 Eva Supply Chain Management Manager 携手并肩, 一路走来的同仁们, 节日快乐! 辞旧迎新, 对于安博威的意义尤为不同, 相信一切努力属于胜者 辞兔笙歌, 龙腾出海 ; 旧日时光, 感恩常在 ; 迎春嘉年, 花开烂漫 ; 新年寄语, 祝福有爱 安知鸿鹄, 志在高远 ; 博才广纳, 再塑辉煌 ; 威风中巴, 沧桑正道 ; 胜者为尊, 一飞冲天! My dear colleagues, hand in hand, we have weathered the storms of Now, we are approaching the New Year. For HEAI, this New Year is of greater significance than those of the past. I sincerely believe that success comes to those who put forth hard effort. With music and song, let us bid farewell to the Year of the Rabbit and welcome the Year of Dragon; 14

15 When thinking of the good old days, always be thankful; When the New Year comes, let us open our arms and embrace it with hope; When making New Year wishes, fill them with all your love and blessings. Small as a swan, it is determined to spread its wings in the blue sky, With bright people working together, HEAI will surely create a wonderful future; Sino-Brazil cooperation will see us through the challenges that lay ahead; We are ready to go, to embrace success! 人力资源部经理曾红 Sally Human Resources Manager 过去路不平坦, 未来任重道远 让我们万众一心, 把爱和希望的种子撒满广沃的大地, 带给您家, 我家和他家 : 新年快乐, 身体健康, 万事如意! We ve had difficulties in the past. Looking to the future, there is still a long way to go to. Let us be united. Wishing you all a Happy New Year, good health, prosperity and that everything goes well! 生产部经理王洪路 Wang Honglu Production Manager people to live in peace and harmony, Wishing HEAI a bright future, lasting prosperity and success, May every family enjoy happiness, health and be safe, May everyone be as energetic as a dragon horse! 质量部 Quality Department 新年到来之际, 首先我真诚的感谢我的财务团队和信息技术团队, 祝贺他们一年来精诚合作 良好沟通而取得的结果和成绩 同时我也感谢公司管理层的支持 最后祝哈尔滨安博威全体员工及家属度过一个美好辉煌的龙年 新年快乐! On the special occasion of the New Year, I would like to express my sincere appreciation to my teams in the Finance and IT departments for the achievements made in 2011 as a result of their team spirit and smooth communication. I would also like to express my thanks for the company s senior management support. Last but not least, I wish for a bright and wonderful 2012, the Year of the Dragon, to all HEAI employees and their families! Happy New Year! 财务行政部经理尔南斯多 Ernesto Finance & Administration Manager 带着对莱格赛 650 的期许,2012 悄悄地来了 福沃绵长共度龙年, 瑞雪漫舞同享安康! 质量部全体员工衷心祝愿 : 祝福祖国繁荣昌盛 国泰民安 ; 祝福 HEAI 前途光明 永续发展 ; 祝福每个家庭其乐融融 平安幸福 ; 祝福我们每一位龙马精神! With the expectations for the Legacy 650 program, 2012 is coming quietly. Wishing you all happiness, health and well-being in the Year of the Dragon! Wishing our great motherland eternal prosperity and our 所有的愿望都化为祝福, 所有的祝福都变成翅膀, 满载着希望翱翔蓝天 在龙年即将到来之际, 祝愿哈尔滨安博威全体员工及家人新年快乐, 家庭幸福, 好运连连! 也祝愿 HEAI 的未来更加美好! All the wishes turn into blessings, all the blessings becomes wings, soaring in the sky with hope. On the occasion of the New Year, the Year of Dragon, I wish all HEAI staff and their families a Happy New Year and good luck, always! And I wish that HEAI has a bright and beautiful future! 合同管理部经理严金亮 Yan Jinliang Contracts Administration Manager 15

16 解读支线航空骄子在华成功密码 Revealing the Secret to Embraer s Success in China 年 11 月 1 日, 随着巴西航空工业公司向中国南方航空公司交付的第七架 E190 飞机顺利飞抵新疆, 巴航工业向中国市场交付的飞机, 包括商用机型和公务机型, 共计达 100 架 从 2000 年进入中国市场之初的无人知晓到逐步赢得中国南方航空 东航武汉 东航江苏 海南航空旗下的天津航空 河南航空和河北航空等多家国内主要航空公司的青睐, 并拥有中国支线航空市场 76% 的市场份额, 巴航工业, 这一来自发展中国家的航空制造企业何以能够在十年间取得这样的成绩? 成功之前提 : 建设民航强国需要座级合理 技术先进 成熟可靠的支线机型 ERJ145 和 E- 喷气系列飞机的先进性历经全球用户验证 (1) 引进先进支线机型, 发展支线航空, 解决航线布局不平衡 航空服务资源分布不均衡等问题, 构建合理 完善的航空运输体系, 是建设民航强国的必然之路 民航局局长李家祥在 2011 年 4 月全国民航规划暨机场工作会议上指出 : 由于市场定位和战略同质化严重, 我国航空运输结构不合理, 支线航空运力严重不足 截至 2010 年年底, 1506 架运输客机中,100 座级以下支线客机仅为 140 架 而我国支线航空之所以滞后于区域经济社会发展需求, 运力不 When Embraer delivered the seventh E190 to China Southern Airlines last November 1st, it was more than just another delivery. It was, in fact, the 100th Embraer jet delivered to commercial and executive aircraft customers in China. When it entered the Chinamarket back in 2000, Embraer and its products were barely known by the public and in the industry. Now, a decade later, Embraer has an impressive customer base including China Southern Airlines, China Eastern Wuhan, China Eastern Jiangsu, the Hainan Group s Tianjin Airlines, Henan Airlines and Hebei Airlines. The company also enjoys a 76% share of the country s regional aviation market. What are the factors that have contributed Embraer s success? Embraer s Success in China Right-sizing with state-of-the-art regional aircraft that are helping to make China an aviation power house. Embraer ERJ145 and E-Jets are operated by airlines around the world. (1) To build China into an aviation power house with an effective air transport system, it was natural for China to select advanced-technology regional jets. The aircraft promote regional aviation and are addressing the current inefficiencies in the industry, including mismatched aircraft 16

17 capacity to route demand and an imbalance in air service across the country. Mr.Lijia Xiang, Minister of t h e C A A C, e m p h a s i z e d a t the National Civil Aviation Planning & Airport Working Conference in April 2011 that due to overlapping market positioning and airline strategies, China s air transport structure is not efficient and regional aviation lacks sufficient capacity. At the end of 2010, there were 1,506 aircraft operating in China yet only 140 of these were regional aircraft with up to 100 seats. Insufficient capacity is one of the major reasons that China s regional aviation industry cannot meet the needs of regional economic and social development. As a result of the low volume of regional aircraft, airlines choose to either deploy larger aircraft on regional routes, which may result in operating losses, or eliminate flights on low and medium density routes, which leads to gaps in air service in some second and third-tier cities. The airline network in China today serves high-density coastal cities and points with welldeveloped economies. People in these regions enjoy higher flight frequencies and more air services compared to those in Western China. This is contrary to the Essential Air Service principle advocated by the international aviation industry, and also impedes the development of local social and economic growth. Sixty-one per cent of the population has access to air service in the more developed regions of North, East, Central and South China that account for 82% China s GDP. Following the national plan, by 2020 air service will be accessible to 82% of the population, and include regions in western China where expansion opportunities are many. Since the western region has fewer passengers, regional aircraft were identified as the best solution to develop the air transport sector. 足是主要原因之一 支线飞机的不足导致航空公司或采用干线飞机执飞支线航线而造成运营亏损, 或完全没有航班服务于中低客流量航线, 致使相当的二 三线地区国民享受不到航空服务 目前国内航线布局大环境存在东密西疏 沿海密内陆疏的不平衡现象 由于绝大部分高客流量航线分布在东部沿海或其他经济发达地区, 这部分地区的航线上航班频率高, 航空服务资源集中, 而中西部则相对较少甚至无法享受航空运输资源及服务 这不但与国际航空运输业通行的 普遍服务原则 相悖, 而且束缚了中西部地区的经济 社会和文化的发展 目前在航空服务所覆盖的 61% 的人口和占全国 GDP82% 的地区中, 华北 华东 华中 华南地区占据绝大多数而中西部地区则涉及相对较少 根据国家规划, 到 2020 年, 航空服务将要覆盖 82% 的人口和占全国 GDP96% 的地区, 拓展部分将主要集中在中西部地区 鉴于这些地区客流量较少 航空服务不够发达的现状, 如何以合理的机型开拓这一地区的航空市场, 确保该地区航空运输和经济的发展是关键 (2) 航空公司需要座级合理 性能优异的支线机型完善干支结合的航线网络, 提高市场盈利能力, 提升国际竞争力 对于航空公司企业发展战略而言, 要想提高其所经营的国内干线和国际航线的竞争力, 需有赖于更加完善 细分化的国内航线网络 一家航空公司无论是通过自营或合作的方式, 其国内主要大中型城市或国际到港航班旅客能够通过完善的国内支线网络便捷地转机到达二 三线城市乃至全国各地, 17

18 ( 2 ) A i r l i n e s n e e d r i g h t - s i z e d r e g i o n a l j e t s w i t h e x c e l l e n t p e r f o r m a n c e t o d e v e l o p n e w m a r k e t s, improve carrier profitability, a n d m a k e i n t e r n a t i o n a l routes more competitive by complementing domestic and regional networks. 则将有大量需要转机的国内干线或国际旅客选择这家航空公司, 这是提升公司竞争力的有力保障 同时航空公司还需进一步优化机队管理提升企业盈利能力 民航局数据显示,2010 年中国各航空公司经营的定期国内航线, 有 3/4 的航班旅客人数不足 120 人, 有 21% 的航班旅客人数甚至不足 60 人 在中低客流量航线上使用过大尺寸的飞机, 航班上有许多座位处于空置状态, 这部分座位只消耗成本而不产生利润 过大尺寸的飞机的单位客座成本虽低, 整体航段成本却十分高昂, 当客座率较低时, 其收入很难抵消高昂的航段成本 在此类航线上采用座级合理的机型, 不但客座率易于达到盈亏平衡, 其航段成本也较大飞机明显降低, 航空公司盈利能力随之得到相应的提高 (3) 推动地区经济和民航事业发展需要先进的支线机型 随着国内区域经济快速发展尤其是国家加快西部经济开发的步伐, 有关地方政府为推动地方资源开发 产业发展和经济发展, 对发展航空运输业有着迫切的需求 尽管这些城市当前航空运输总量并不高, 但却拥有巨大的航空市场潜力 此外, 人们的航空出行次数是与 GDP 增长成正比关系的, 随着生活水平的提高, 人们需要便捷的航空出行服务, 因此当地机场也需要不断增大运力来满足市场需求 由于广大中西部地区暂时无法支撑干线航空运营, 支线航空成为改善该地区交通条件的最有力手段 支线航空的发展将会刺激该地区经济发展, 中西部经济起飞后又会反过来促进其航空运输产 A i r l i n e s s h o u l d r e l y u p o n their comprehensive domestic flight network to promote their competitiveness. If one company, whether independently or with partners, can flow passengers from medium/large cities or inbound on international flights to second/third-tier cities or conveniently connect every corner of the country with a welldeveloped regional network, then it is bound to capture a large share of traffic. It would secure its competitive position. Airlines also need right-sized aircraft to optimize their fleets and maximize profits. According to CAAC statistics for scheduled domestic routes operated by all airlines in 2010, three quarters of all departures carried fewer than 120 passengers while 21% of flights had fewer than 60 passengers. Over-capacity aircraft deployed on low and medium-volume routes lead to empty seats which are costly and limits profitability. Although over-capacity aircraft may have a lower cost per seat, their trip costs are higher. The revenue generated by so few passengers often cannot offset the high trip cost and, consequently, profitability suffers. Using proper-sized aircraft on low and medium-demand routes produces lower break-even load factors compared to larger jets that, in turn, mean greater potential for profit. (3) Advanced-technology regional jets are required to boost the development of the local aviation industry and economy. To facilitate the regional economic growth objectives in western China identified by the central government, local governments are keen to tap resources and advance local 18

19 industry through air transport. T h e s e m a r k e t s h o l d g r e a t potential despite the current low volume of air traffic. Local airports are eager to expand their facilities to satisfy market needs and provide convenient air travel to raise the overall standard of living. Since low traffic volume can not sustain mainline operations, regional aviation becomes more attractive to developing local air routes in these regions. Regional aviation and local economic development are complementary. Regional aviation boosts the development of the local economy when the economy takes off which also contributes to the development of local aviation. New-technology regional jets are needed to build China into an aviation power house and to promote essential air service across the country. They also grow local economies through the development of the aviation industry and help airlines expand their markets and become more competitive. Embraer s ERJ145 and E-Jets were designed specifically for regional aviation. Their excellent performance, use of the latest technologies and their versatility of application have been embraced by airlines around the world. For airlines, Embraer aircraft have landed at the right time. Embraer s Success in China Embraer s contribution to the development of Chinese regional aviation is driving the company s business sustainability. From the beginning of 2000 when the company entered the Chinese market, Embraer committed to the sound development of China s regional aviation industry. It worked closely with regulatory authorities and key industry entities to find the best business applications for Embraer aircraft that would be compatible with China s social and economic profile. As 业发展 支线航空与地区经济发展是相互促进, 相辅相成的共赢关系 中国实现民航强国 提升航空普遍服务能力的战略构想 地方政府以推动航空事业发展为契机促进经济发展 航空公司完善航线网络以提升企业竞争力都需要先进的支线机型 而巴航工业的 ERJ145 系列和 E- 喷气系列是公司在对全球民用航空运输市场进行了大量调研并广泛咨询了航空公司和乘客后, 为满足支线市场需要而专门开发的产品 飞机性能优异 技术先进 生产平台成熟可靠 市场运营模式灵活, 已经得到全球航空公司用户和广大乘客的认可 可以说, 天时 地利 人和 是巴航工业今天能够在中国取得这一里程碑式成绩的前提 成功之必然 : 百架飞机 背后 的故事, 即其为中国支线航空事业的发展所做出的贡献, 是巴航工业得以植根中国航空市场之本 自进入中国市场之时, 巴航工业便致力于与相关政府部门及业内各界携手合作, 共同探索适合中国国情的支线航空发展模式, 将推动中国支线航空健康发展视为己任 作为中国支线航空的领军者, 巴航工业为中国带来的绝非仅仅是百架飞机, 百架飞机 背后 的故事, 即其为中国支线航空事业的发展所做出的贡献, 才是巴航工业得以植根中国航空市场之本 而这些贡献绝非一个具体的数字可以量化 50 座级的 ERJ145 于 2000 年进入中国, 其时中国支线航空刚刚起步, 作为中国支线航空市场的 开拓者,ERJ145 协助各个航空公司培育市场 为干线输送客源 培养飞行员等, 19

20 the leader in China s regional aviation, what Embraer brings to the country is much more than one hundred aircraft. The contribution these jets have made to the development of regional aviation is the driver of the company s business sustainability. 培育中国支线航空文化的形成 随着市场的逐步成熟,2008 年 100 座级的 E-190 型被引入中国 优异的航程能力 经济性能 合理的座级使其成为中国支线航空市场的 助推者 这些飞机的航迹遍布全国各地, 为广大乘客带来的是出行方式的改变, 是人与人 人与社会沟通的桥梁 ; 是推动地区经济和民航事业发展的新引擎, 是航空公司实施市场战略发展 提升竞争力的有力支撑 (1) 提升民航业 普遍航空服务 能力, 促进人与人 人与社会的融会贯通在航空服务资源匮乏的中西部二三线城市, 航班服务从无到有 由少至多 : 天津航空是巴航工业在亚洲最大的 E- 喷气飞机运营商, 目前旗下由 97 架飞机构成的机队中含 25 架 ERJ145 和 41 架 E190 在其 80 余个通航城市中, 中西部二三线城市占据绝大多数 其中不少是由天航独家开辟的航线, 如天津 - 鄂尔多斯 西安 - 榆林 兰州 敦煌 南昌 - 温州 银川 - 兰州等航线 这些新航线的开辟, 使得居住于这些城市的居民不仅能够享受航班服务, 且在航线逐渐培育成熟之后, 航班班次由少至多, 服务更加便捷 仅以西安 - 榆林这一航线为例, 天津航空于 2008 年开通该独家航线 经过三年的市场培育, 该航线上的客流量稳步增加, 航空运输市场的迅速发展, 吸引了其他航空公司投入运力运营该航线 目前西安 - 榆林这一航线上, 由天津航空和东方航空运营的航班班次, 在高峰时期, 保持每天十一次航班的频率 在支线航空快速发展的地区, 通过加密航班密度助力 支线 The 50-seat ERJ 145 entered China in 2000 when regional aviation in China was in its infancy. The airplane was a pioneer in training pilots, feeding mainline cities and helping airlines to grow their markets. As those markets matured, the larger 100-seat E190 came on the scene. Its excellent flight performance, economics and right-size gave a boost to regional aviation. These aircraft that are flying across the country are truly changing the way people fly, bringing more connectivity for travelers and their communities. The airplanes are the engines that are driving development of local economies and helping grow the markets of our customers. (1) Helping enhance essential air service by connecting people and communities. More convenient air service in second and third-tier cities in western China.Tianjin Airlines operates the largest fleet of E-Jets in Asia. Its 97-aircraft fleet includes 25 ERJ145s and 41 E190s. A majority of the 80 destinations it serves are second and third-tier cities in western China. Of the routes Tianjin flies, many of them were inaugurated by the airline, including Tianjin-Erdos, Xi an-yulin, Lanzhou-Dunhuang, Nanchang- Wenzhou, and Yinchuan-Lanzhou. The nonstop flights gave residents greater convenience and overall access. As markets mature, airlines are able to increase frequency. Xi an-yulin is a good example. The route was started by Tianjin Airlines in 2008 and after three years, passenger volume grew to a point that prompted more airlines to serve the market. Today, Tianjin Airlines and China Eastern Airlines operate eleven daily flights during peak season. 20

21 In the fast-developing regions, Embraer jets are helping to build local airline networks w i t h i n c r e m e n t a l f l i g h t frequencies. Over the past few years, regional aviation in China s Inner Mongolia grew slowly as a result of the lack of flights, high ticket prices a n d p o o r s c h e d u l e s. T h e Inner Mongolia Airport Group proposed a regional shuttle flight schedule to provide quick air service from the region s airports. This was intended to be a high-frequency, high-volume business model with Xilinhot as the pilot city. In 2010, China Eastern and Tianjin Airlines cooperated with the XilinGol League Administrative Office and the Inner Mongolia Airport Group by offering its ERJ 145 fleet to launch the Huhhot-Xilinhot shuttle flights. The ERJ145 s smaller size, short 20-minute ground turn around time, excellent dispatch reliability and completion rates, made it ideal for high-frequency shuttle service. It allowed the carrier to make full use of schedule and airspace resources at regional airports. In just four months since the service started in April 2010, thehuhhot-xilinhot shuttle carried 38,000 passengers, a 170% year-over-year increase and a 53% increase in Xilinhot Airport throughput. The success of the Huhhot- Xilinhot shuttle served as a model to be promoted across Inner Mongolia to encourage more shuttle flights connecting Huhhot with other cities.convenient air transportation enhances connectivity between people and communities and promotes economic development. (2) A driving force to boost the development of regional aviation and economies It is well recognized that regional aviation facilitates the development of a local economy. Embraer s fleet in China has become the engines to boost that development. The Huhhot-Xilinhot shuttle flights are a prime example they stimulated the economy of Inner Mongolia, especially in the 强区 的建设 : 在相当长一段时间里, 内蒙古支线航空发展缓慢, 主要原因在于航班班次少 票价高 地面耽时间长 对此, 内蒙古机场集团提出 小机型 大密度 低票价 的 支线快线 的构想 2010 年, 东航武汉和天津航空与锡林郭勒盟行署 内蒙古机场集团以 保底补贴 的模式开展合作, 利用旗下运营的 ERJ145 机型, 正式启动作为 支线快线 试点的呼和浩特至锡林浩特航线 ERJ145 机型座级小, 地面周转时间仅需 20 分钟, 具有较好的签派可靠性和航班任务完成率, 在充分利用支线机场时刻和空域资源 开通高密度的 快线式 航班方面有着独特优势 在 呼锡快线 开通之前, 呼和浩特至锡林郭勒铁路和公路分别需 11 和 8 小时 直飞航班即使在旺季时节每天也仅有两班 经过一段时间的运营, 呼 - 锡航线的航班频次由运营之初的每天两班逐渐增加到每天七班 航班时刻从早到晚 分布均衡, 为旅客出行提供了更多的选择 自 2010 年 4 月该航线启动至同年 7 月底, 呼锡快线 完成旅客运输量 3.8 万人次, 同比增长 170%, 占锡林浩特机场旅客吞吐量的 53% 呼锡快线 的运营模式已被成功推广到内蒙古其他支线航线上, 如通辽 - 呼和浩特 海拉尔 - 呼和浩特 赤峰 - 呼和浩特等支线快线相继起航 便捷的航空运输, 改善了偏远地区与外界的联系条件, 在促进社会经济发展 提升人民生活方式等方面发挥了突出的作用 (2) 推动区域民航运输事业和经济发展的新引擎支线航空在推动经济快速发展中的作用已被各界所认可 而巴航工业在华机队已经成为促进地区经济发展的新引擎 以 21

22 tourism sector. Data from the Qiankun Travel Agency (Inner Mongolia-Xilinguole League) showed that, since the operation of the shuttle flights, tourist volume increased by 70% and profit 50% year-overyear. Tourist groups accounted for 60% of the passengers on the shuttle flights. 呼锡快线 为例 呼锡快线 的开通极大地促进了内蒙古经济的发展, 如内蒙古旅游业资源的开发 据内蒙古锡盟乾坤旅行社资料显示, 呼锡快线 开通后, 锡盟乾坤旅行社同比旅客量增长了 70%, 旅行社的利润同比增长了 50%, 60% 的旅游团队通过 呼锡快线 进出 天津航空副总裁李文斌此前在与笔者介绍支线航空对于经济发展的作用时, 就曾以西安 - 榆林航线为例, 目前该航线上平均每次航班约 100 名旅客, 每天往返旅客即达 2200 人 航空旅客多为商务旅客, 消费能力较高, 曾有数据统计表明, 每位航空旅客平均消费能力约人民币 1 万余元 这些数据清晰有力地表明近年来支线航空为促进两地经济发展发挥了积极 重要的作用 同时也表明支线航空带动了当地航空运输市场的发展, 并推动这些地区间航空出行文化的形成 (3) 航空公司完善航线网络, 提高市场占有率和竞争力的有力支撑 天津航空是国内首家以支线专营起家的航空公司, 拥有目前中国最大规模的支线机队 自 2008 年挂牌成立, 天航利用运力合理的支线机型培育区域航空市场 更利用规模化的机队合理地规划航线网络, 步步为营, 以西安 南宁 天津和乌鲁木齐为主要运营基地, 建立衔接紧密的航线网络 2010 年, 依托其在支线航空领域的成绩, 天津航空提出由支线专营向国际化干支结合 客货并举的中大型航空公司转型的目标迈进, 并提出 区域航空 全球运营 的市场发展战略 Mr. Li Webin, Vice President of Tianjin Airlines shared his view on the impact of regional aviation on local economic development. He cited the Xi an-yulin route as an example, Presently, each flight carries an average of around 100 passengers, that s about 2,200 passengers per day, most of whom are high-fare paying business travelers. According to historical data, each air traveler spends an average of about RMB 10,000 which clearly proves that regional aviation has played a vital role in promoting economic development. Regional aviation helps boost the local air transport market in general and shapes the habits of air travelers. (3) Supporting airlines to improve the air network, enhancing market coverage and competitiveness. Tianjin Airlines is the first true regional airline in China and also has the largest fleet of regional jets in the country. Since its inauguration, the carrier carefully deploys its large fleet of right-sized aircraft to ensure that it has an optimal schedule. The airline has built a comprehensive network with its main operating bases in Xi an, Nanning, Tianjin and Urumqi. Supported by its well-developed regional aviation network, the carrier changed its focus in 2010 from purely regional operations to a combination of mainline and regional services for passenger and cargo movements in an effort to become a medium to large-sized international airline. It is following a strategy it calls Regional Aviation and Global Operations. While opening international and mainline routes in China, Tianjin Airlines will continue to consolidate its leadership in China s regional aviation industry by developing more 22

23 mainline and international flights. High-frequency shuttle flights will be used to fly passengers to second and third-tier cities. Tianjin Airlines can meet the needs of passengers at any time, whatever the destination, stated Mr. Li Wenbin, Vice President of Tianjin Airlines. The E190 fleet will assist China Southern Airlines in further improving the regional route network in Xinjiang. The E190s have been flying between Urumqi and Kashkar, Hetian, Aksu, Korla, Yining, Kuqa, Qomul and Altay. They are planned to be deployed between Urumqi and Turpan, Karamay and Tacheng. China Southern also plans to use its E190s on short-haul international flights between Urumqi and Almaty in Kazakhstan and Novosibirsk in Russia. The E190s will also help the airline to reinforce its presence in northwestern China and accelerate the implementation of its Big Triangle market strategy to link Urumqi with Beijing and Guangzhou and to strengthen its leadership position across the nation.the Urumqi hub in western China will expand China Southern s international and domestic route network. It will enable the carrier to open new air service between Urumqi and Oceania and Southeast Asia and offer seamless connections at its Guangzhou and Beijing hubs. The combination of reliability and effective use of Embraer jets in China can be a win-win for everyone - airlines to build their networks, economies to grow, travelers to have greater mobility, and civil aviation to prosper. The success of Embraer in China is by no means accidental. Embraer, the world s leading regional aviation enterprise from South America, is helping China boost the development of its regional airline sector and has become a vital force of great significance in fulfilling China s objective of becoming a world aviation power house. 天航在有计划地开拓国内干线航线和国际航线的同时, 将继续巩固其国内支线航空的领军地位 支线航班将形成高密度 快线化运营, 为干线摆渡客源或将客源疏散至二三线城市 随时随地, 无论旅客想去哪儿, 天航都能满足旅客需求 天津航空副总裁李文斌表示 作为国内三大航空公司之一 已经建立完善的干线航线网络的中国南方航空公司, 也利用巴航工业支线机型进一步开拓 巩固其市场领先地位 2011 年, 南航引入七架 E-190 并投入疆内运营, 计划由 E-190 机队执行南航疆内 15 条航线 起降 14 个区内机场, 并执飞乌鲁木齐至东线的部分热点航线以及部分西部国际航班 目前乌鲁木齐至喀什 和田 阿克苏 库尔勒 伊宁 博客 库车 哈密 阿勒泰等地均已经执行 E-190 航班, 该机型随后还将执飞乌鲁木齐至吐鲁番 克拉玛依和塔城等地的航班 同时公司计划利用 E-190 执飞航程较短的国际航线, 如乌鲁木齐至阿拉木图 ( 哈萨克斯坦 ) 新西伯利亚 ( 俄罗斯 ) 等航线 E-190 在新疆地区的运营, 将助力南航巩固在中国西北航空运输市场的地位, 加速推进其北京 广州 乌鲁木齐 大三角 的市场战略 乌鲁木齐西部交通枢纽的建设将大大延伸南航国内及国际航线的服务半径 利用广州 北京两大枢纽, 通过无缝隙中转, 加快打通乌鲁木齐至大洋洲和东南亚的空中通道 巴航工业在华机队为地方民众提供普遍服务 实现航空公司完善航线网络 促进地方经济和民航快速发展实现多方共赢的局面, 而这四者正是建设民航强国不可或缺的构成部分 巴航工业在中国能够取得今天这样的成绩, 绝非偶然 巴西航空工业公司, 这一来自南美的支线航空骄子, 已经成为助力中国支线航空事业腾飞 中国民航强国建设进程中不可或缺的生力军 23

24 南美之鹰 展翅中国公务航空市场 Embraer Spreads Its Wings in China s Executive Aviation Market 2011 年对于巴西航空工业公司在中国公务航空市场的发展是具有破冰意义的一年 这一年, 公司公务机产品相继 得到国内客户及业界同仁的青睐, 其中包括国际著名影星成龙 先生, 成龙先生不仅成为莱格赛 650 大型喷气公务机的用户, 同时也担任公司公务机品牌形象大使 ; 也包括国内领先的公 务机租赁公司的认可, 如获得民生金融租赁公司 13 架莱格赛 Th e y e a r has been one of many milestones for Embraer in China s executive aviation market. During the year, executive jets have been continually recognized by customers including Jackie 650 的确认定单 2011 年年底, 公司首架世袭 1000 超大型喷气公务机也顺利交付大中华区启动用户 巴航工业在中国公务航空市场频频爆出的利好消息将人们的视线聚焦这一来自巴西的公务机制造商 作为全球第三大商用飞机制造商, 人们对于巴航工业在商用航空领域的成就已经不陌生 因其在全球支线航空领域的卓越成就, 巴航工业被誉为航空业的 南美之鹰 然而多数人似乎无法将这一来自发展中国家的制造商与公务机这样一款高端奢侈品相联系 全球公务航空市场竞争激烈, 中国公务航空市场作为全球热点市场之一, 竞争日趋白热化已是毋庸置疑 巴航工业如何能够在竞争日益激烈的市场获得突破性进展? 巴西是一个有着深厚航空历史根源的国家 1906 年, 被誉为巴西 航空之父 的桑托斯 杜蒙驾驶着自己研制的 14 比斯号 Chan, the world-renowned movie star, who joined the Legacy 650 family of users and is the brand ambassador for Embraer Executive Jets. Leading executive jet leasing companies, such as Minsheng Financial Leasing Co. Ltd that ordered 13 Legacy 650, also raised the visibility of Embraer as did the delivery of a Lineage 1000 ultra-large executive jet to a launch customer in China at the end of the year. The achievements have put Embraer executive aircraft firmly on the aviation map. As the world s third largest manufacturer of commercial jets, Brazil s Embraer is known for its accomplishments in commercial aviation and is considered the hawk in the South American aerospace industry based on the world wide success of its regional aircraft. Most people, however, have trouble linking a manufacturer from a developing country with top-tier products and luxury goods, like executive jets. The fierce competition in the global executive aviation market, including China, one of the world s hottest, begs the question, how can Embraer succeed in 24 24

25 making inroads in this increasingly cut throat business? Brazil is a country with a rich aviation history. In 1906, Alberto Santos-Dumont, considered the father of Brazilian aviation, completed two flights with his winged invention, the 14- bis. It was the first piloted flight to take off and land with an undercarriage and was officially registered by the International Aeronautical Federation (IAF) as the first ever manned flight. Dumont launched the age of Brazilian aviation that created passion among his countrymen who started flying clubs big and small. Flying is a part of the spirit of the Brazilian people. The tradition of aviation grew from that passion including, of course, Embraer. Like China, Brazil is a developing country yet it is rich in executive aviation culture having seen rapid development in the past few years. After the USA, according to Flightglobal ACAS, Brazil is home to the largest fleet of executive aircraft (1,100). Born from Brazil s century-long aviation history, Embraer has produced a series of executive jets based on its experience in commercial aviation and careful product positioning in the market. Through continual innovation, Embraer has become one of the world s major executive jet manufacturers and follows a forward-looking philosophy that anticipates customer needs. Careful Market Positioning Embraer s full line of executive jets meets today s business climate and enables the company to achieve steady growth in the global market. Vision is the key to developing new ideas at Embraer. Since 1969, vision has been behind the company s design of commercial jets that are thriving in a high-utilization, low operating cost market environment. In 2000, Embraer decided to manufacture the super midsize Legacy 600, an aircraft based on a commercial jet platform that entered revenue service in 2002 and has since achieve tremendous global success. From 2005 to 2010, Embraer 两次成功飞行, 完成人类首次动力升空和利用起落架着陆的飞行, 并被国际航空联合会登记为最早的航空纪录 杜蒙在飞行器方面的成就和他对航空梦想的执著引发了巴西人百年来对航空持续不灭的热情 这些传承至今的航空传统仍在滋养着巴西的航空业, 自然也包括巴航工业 巴西与中国同为发展中国家, 但公务航空文化浓郁, 其公务航空产业在过去的几年时间里, 经历了飞速发展时期 目前巴西是美国之后的全球第二大公务机市场, 根据飞行国际 (Flightglobal)ACAS 的数据显示, 巴西目前拥有超过 1100 架喷气公务机 巴航工业在汲取百年航空历史沉淀 本土浓郁的公务航空文化熏陶的同时, 更是依托其成功的商用航空领域的经验, 精准把握时代脉搏, 生产出一系列符合市场需求的公务机产品, 并不断创新公务航空理念, 前瞻性地考虑到未来用户的要求, 用辛勤耕耘与坚守, 成为今天全球公务航空领域的主要制造商之一 精准把握时代脉搏 全系列公务机产品满足现代商务需求, 全球市场稳健发展 视野是巴西航空工业公司理念的精髓 因着对市场的敏锐洞察, 自 1969 年以来巴西航空工业公司一直为要求高利用率 低运营成本的市场开发深受青睐的商用飞机 2000 年公司决定依托其已经极为成熟成功的商用航空平台, 生产莱格赛 600 超中型喷气公务机 2002 年莱格赛 600 投入使用, 此后在全球市场上获得极大成功 2005~2010 年六年时间, 巴航工业决定逐步向轻型和超轻型 大型 中型和中轻型领域迈进, 生产不同级别的公务机机型以满足不同用户的需求 巴航工业目前已经成为全球唯一一家提供从超轻型到超大型全系列喷气公务机产品的制造商, 产品包括七款机型 : 飞鸿 100 超轻型 飞鸿 300 轻型 莱格赛 450 轻中型 莱格赛 500 中型 莱格赛 600 超中型 莱格赛 650 大型和世袭 1000 超大型公务机 25

26 expanded its portfolio of executive aircraft with the manufacture of entry-level, light, large, midsize and mid-light jets to meet the different needs of a broader range of customers. Today, Embraer has become the world s only manufacturer offering a complete line of seven executive jets from entry level to ultra-large aircraft. The models include 飞鸿系列 / Phenom family 全系列产品使用户得以根据实际需求, 综合考虑座位数 航程能力 运营成本等因素, 选择适合自己的机型 公司公务机受到全球用户喜爱, 其中有商业菁英, 亦有社会名流 政界显要及飞行爱好者 如有着 时空王者 之称的世袭 1000 除被阿拉伯国家的王子们选为空中坐骑外, 更受到一些国家领导人的青睐, 而被选择做为 空军一号 使用 ; 商旅菁英 莱格赛系列产品之一的莱格赛 650 大型公务机则为英国艾伦 休格勋爵服务, 新近又成为国际影星成龙先生的坐骑 ; 而 云端精灵 飞鸿系列的飞鸿 100 受到美国飞行爱好者弗洛斯特夫妇的喜爱, 这一对伉俪于 2010 年 8 月驾飞飞鸿 100 环游世界 在最近的一次经济危机中, 缺少高端产品的公务机制造商受到了较大的影响 而巴航工业, 因其产品系列的完整性, 成为少数没有受到影响的公务机制造商之一, 事实上,2008 年 年, 巴航工业公务机产量实现跨越式发展, 其产量增长幅度位居全球六大公务机制造商之首 根据通用航空制造商协会 (GAMA) 于 2011 年 2 月公布的数据,2010 年巴西航空工业公司领跑全球公务航空市场, 在所有喷气公务机制造商中, 交付公务机数量最多, 全球市场份额达 19% the entry-level Phenom 100, the light Phenom 300, the mid-light Legacy 450, the mid-size Legacy 500, the super midsize Legacy 600, the larger Legacy 650 and the ultra-large Lineage The entire line of executive jets allows customers to make choices based on their requirements for seat capacity, range and operating cost. Embraer s full line of jets has received worldwide acceptance from the business elite, celebrities and prominent politicians who have given visibility to the aircraft. The Lineage 1000, which is often referred to as the King of the Air, carries Arabian princes and is also a kind of Air Force One for leaders of some countries. The Smart Business Legacy 650 is in service with Sir Alan Sugar in the UK and is currently endorsed by film star Jackie Chan. The Phenom 100 is affectionately called the Pixie of the Air. Among its owners are American flight enthusiasts James and Elizabeth Frost who circumnavigated the globe with their Phenom 100 in August Manufacturers of small of top-tier business aircraft were adversely affected during the recent economic downturn. Embraer, however, weathered the storm thanks to its complete line of executive jets. In fact, the company had the highest growth rate among the six leading executive jet manufacturers from 2008 to 2010 According to GAMA statistics published in February 2011, Embraer accounted 26

27 for the most executive jet deliveries with a 19% world wide share. Every Embraer executive jet is designed to incorporate innovative concepts that integrate luxury, cabin comfort, business efficiency and green elements. Business Aviation - Business Success An executive aircraft is a critical tool for leaders in business that allows them to seize opportunities quickly and efficiently. It s why Embraer has put great effort in the efficiency of its business aircraft. The newly-launched Legacy 650, for example, has a spacious and comfortable cabin in which passengers can connect easily to high speed Wi-Fi Internet to send and receive , make and receive calls via VoIP, transfer large files and stream video. The can also make calls via the aircraft s Iridium satellite phone. It is the only model in its class that has three distinct cabin zones that allow some passengers to work while others choose to sleep or dine. There is also a comprehensive range of office tools. The Legacy 650 is specifically designed to provide the perfect work environment with 创新公务航空理念 将奢华舒适的客舱环境 高效的商务设计以及绿色公务飞行理念三者有效地融入各款公务机产品设计之中 公务航空旨为务公公务机做为完美的商战利器, 为强调机遇 注重效率的各界精英拔得二十一世纪商战头筹的重要作用已被广为认可 保障公务机的商务效率, 是巴航工业的首要目标 以莱格赛 650 为例 飞行途中, 在宽敞舒适的客舱环境中, 借助 Wi-Fi 设备, 乘客可轻松高速上网, 收发邮件 通过网络电话拨打或接听电话 传送大型文件和流视频 ; 亦可通过铱星电话系统与外界沟通 作为同级别飞机中唯一一款实现三舱独立客舱布局的机型, 飞机为乘客提供私密 独立的空间享受 或工作或小憩或用餐, 互补干扰 在完善商务设施的同时, 亦注重细节的雕琢 从座椅的皮革质地 到地毯的精美纺织 再到实木文理花样, 精益求精的每一处细节力求为客户创造至臻完善的工作空间 图 :2010 六大制造商产量 Figure: Production of Top Six Manufacturers in % % % 282% -37% -54% 庞巴迪公司 Bombardier 塞斯纳飞机公司 Cessna 达索飞机公司 Dassault 巴西航空工业公司 Embraer 湾流公司 Gulfstream 豪客比奇公司 Hawker Beech 来源 : 全球及中国喷气公务机市场分析, 郑金旸, 公务与通用航空 ( 创刊号 ) Source: Business Jet Market Analysis, Zheng Jinyang, Business & Commercial Aviation (First Issue) 27

28 sophisticated appointments from the texture of the leather seats to the exact weave of carpet and the right grain of wood. I n a d d i t i o n t o i t s comfortable and luxurious interior, the Legacy 650 s 7,223 km range means i t c a n e a s i l y f l y n o n - stop between London and New York, from Beijing t o D u b a i, a n d f r o m Hong Kong to Adelaide, 莱格赛 650 客舱 / Legacy 650 cabin 舒适奢华的客舱环境与飞机的飞行性能和航程能力形成完美结合 莱格赛 650 飞机 7,223 公里的航程使用户可以从伦敦不经停飞抵纽约并随即返航, 从北京直飞迪拜 从香港直飞澳大利亚阿德莱德, 使跨洋商务易如反掌 飞机出色的高温高原性能, 使乘客可随意出入美国阿斯彭和特柳赖德 墨西哥托卢卡甚至玻利维亚拉巴斯等高原地区, 并轻松往来于远距离 大温差的目的地, 如迪拜和伦敦之间 精致内饰致品享受 在强调公务机做为有效提升商务效率的同时, 公司亦注重飞机的舒适 奢华和私密性 产品在设计和制造环节与世界顶级设计大家, 如宝马集团美国工室 Priestmangoode 公司等强强联合, 对每一处细节吹毛求疵, 重新诠释公务机舒适 奢华 私密的定义 世袭 1000 被用户誉为 空中之家, 不仅因为其独具匠心的五舱独立的客舱布局, 为乘客带来惬意的舒适性与私密性 同时, 飞机数百种布局方案及材料选择, 使客户能够定制个性化方案, 彰 Australia. Transoceanic business is truly effortless. The aircraft has outstanding hot & high performance capabilities that make it easy to access Aspen and Telluride in the USA, Toluca in Mexico and even La Paz, Bolivia. Because of its excellent performance in hot weather, the Legacy 650 takes you where you need to be, even between cities with large temperature differences, like Dubai and London. Refined Interior - Premium Comfort Embraer places great emphasis on the comfort, luxury and privacy of its business jets while maximizing their benefit as effective profit-making tools. Embraer has partnered with worldclass designers such as BMW Group Designworks USA and Priestmangoode to redefine the business jet comfort, luxury and privacy experience by crafting every detail. The ultra-large Lineage 1000 has five distinct cabin zones to provide passengers with the ultimate in comfort and privacy. There are hundreds of layout options and materials that allow you to personalize your configuration to make the Lineage 1000 uniquely yours. 42 LCD screens, a complete range of audio 28

29 entertainment systems, a queen-size bed, a stand-up shower and the largest walk-in baggage compartment among aircraft in its class make you feel right at home. A well-equipped wet galley is another highlight. Every possible convenience has been considered, from a refrigerator and wine chiller to an espresso machine. There is even a microwave oven that can provide hot snacks and meals to keep you going while you work. These features all help make the Lineage 1000 your home in the sky. Green Business Flying - A New Luxury Proposition As a member of the United Nations Global Compact, Embraer is making every effort to reduce the impact of its products on the environment by advocating green business flying. Every aircraft in the executive jets family performs well below the maximum allowable levels for fuel consumption, noise and emissions stipulated by regulatory authorities. The Legacy 650 is powered by two Rolls-Royce AE3007 A2 engines, a variant of the well-known AE3007 A1E. These engines are fuel efficient and emit 22% less carbon dioxide than other current generation jets. Compared to their competitors, the Phenom 100 burns around 12% less fuel while the Phenom 300 burns 14% less. The aircraft comply with the latest ICAO Stage IV noise regulations and those of the most noise restrictive airports in the world, including London City and Washington, DC, where executive aircraft fly frequently. 显自我 42 寸的液晶显示屏 全套音频娱乐系统 豪华双人床 站立式淋浴间 同级别机型最大的步入式行李舱, 令客户感觉舒 适 温馨如家 机载厨房配备了完善设施, 从冰箱 冰酒器到意 式咖啡机, 甚至于微波炉和烤箱, 一应俱全 使得乘客在繁忙公 务之余, 得以美食补给 率先采用全电传操纵技术的莱格赛 500 驾驶舱 Legacy 500 cockpit with full fly-by-wire 倡导绿色公务飞行, 引领奢华新风尚 作为联合国全球契约成员之一, 公司致力于从各方面减少产品对 环境的影响, 倡导 绿色公务飞行 全系列每款机型无论在油耗 噪音等方面都远远超过业界的平均水平和相关行业规定 莱格赛 650 采用两台罗尔斯 - 罗伊斯公司 AE3007 A1E 发动机的改进型 AE3007 A2 发动机, 不仅提高了燃油使用效率, 与现有同类型产 品相比则最多可减少 22% 的二氧化碳排放 飞鸿 100 和飞鸿 300 的二氧化碳排放量, 相较当代竞争机型分别减排 12% 和 14% 目前已投入运营的各款机型均也符合国际民航组织 (ICAO) 最 新的四级噪声规定 满足世界上对噪声限制最为严格的机场 ( 如 29

30 伦敦城市机场及华盛顿机场等 ) 的要求, 而这些机场恰恰是公务机用户需要的城市 追求科技创新 实现传承卓越品质与有效创新的完美平衡, 是公司公务机产品不断完善的动力源泉 巴航工业四十余年商用航空领域的经验及其极为成熟可靠的平台成为其公务机产品的有力支撑 同时, 工程师们更注重结合科技创新, 在产品设计中不断融入新科技的元素 全系列产品的创新之处不胜枚举 以莱格赛系列为例 莱格赛 650 精度为 0.3 的所需导航性能 (RNP) 也令其在众多竞争机型中脱颖而出 RNP 是指飞机在一个确定的航路 空域或区域内飞行时所需要的导航性能精度, 是在导航和监视技术开发应用条件下产生的新概念 它利用全球定位和惯性基准系统导航, 可以使飞机按照它们的飞行管理计算机加载的预先定好的航路飞行 在运行 RNP 时, 飞机需要携带区域导航技术 RNAV 设施, 使飞机在 95% 的飞行时间内, 机载导航系统应使飞机保持在限定的空域内飞行, 并不得偏离航道两边零点几海里 RNP /RNAV 是国际民航界公认的未来导航发展的趋势 相比众多同级别公务机型, 莱格赛 650 已经走在了前端 莱格赛 450/500 是同级别机型中率先采用全电传操纵系统的机型 该系统能够起到增强飞行安全性和乘坐舒适度 减轻飞行员工作负荷和降低燃油消耗等作用 因其独树一帜的全电传操纵系统,2010 年莱格赛 450/500 先后获得环球飞行奖及最佳工业设计奖 (IDEA ) 巴西设计大奖 Continuous Technological Innovation A perfect balance of outstanding quality and effective innovation is the driving force for improvements to Embraer aircraft With more than 40 years of commercial aviation experience, Embraer has built an impressive support organization that extends to its executive aircraft. Its engineers are continually innovating and incorporating the latest technology in their designs. Innovation is everywhere in the entire line of products. Take the Legacy family for example. The Legacy 650 also features an RNP/ RNAV system with the precision of 0.3. Required Navigation Performance (RNP) refers to the level of navigation performance required for a specific procedure or a specific block of airspace or area. An RNP system uses the global positioning and inertial reference system for navigation, allowing the aircraft to fly on the pre-specified route uploaded by the flight management computer of the aircraft. The installation of Regional Navigation (RNAV) device eliminates the need to fly via ground-based navigation instruments. The RNP /RNAV navigation system enables the aircraft to keep its actual position within specific levels on both sides of the planned flight path for 95% of the flight duration. The civil aviation industry considers RNP/RNAV to be the future of navigation technology. As such, the Legacy 650 is already ahead of most of its competitors. The Legacy 450 and 500 are the only fly-by-wire aircraft in their category. The system enhances flight safety and passenger comfort, reduces pilot workload and decreases fuel consumption. In 2010, the Legacy 450 and 500 fly-by-wire system received the prestigious Flight Global Achievement Award and the IDEA /BRASIL Award. 当我们更多地了解了巴航工业的公务航空产业, 也不难理解为何这一来自发展中国家的企业能够在在竞争激烈的全球公务航空市场强势发展, 并赢得全球各界精英的青睐与信任 随着中国经济的飞速发展 企业财富和个人财富的增长, 中国 Knowing the history of Embraer and its pioneering achievements in commercial aviation explains how a manufacturer from a developing country is succeeding in the competitive world of business aircraft and being recognized by its customers and competitors. 30

31 With its rapidly developing economy and growth in business and individual wealth, China has become one of the hottest markets in the world. Like high net worth individuals all over the world, wealthy elites in China have come to realize the importance of executive jets in promoting efficient business. As the executive aircraft market gradually matures, there will be more visibility to the capabilities of the airplanes as efficient tools for business that incorporate sound operating costs, respect for the environment and, of course, luxury, privacy and comfort in the air. Once known exclusively for its outstanding contribution to commercial aviation, Embraer has applied that knowledge to building a reputation with business aircraft. It applied its experience with advanced technologies to design a line of high-performance, reliable, economical and luxurious executive jets to meet the needs of the world s most discriminating travelers. It all adds up to why the Hawk of South America is now flying in the blues skies of China s executive jet market. 已经成为全球最热点公务航空市场之一 和世界各地的高净值人士一样, 中国的富裕精英也日益了解到公务机作为提升商务效率载体的重要性 随着中国公务航空市场的逐步成熟, 中国的公务机潜在用户们在追求私密 奢华享受的同时, 更注重公务机提高商务效率的能力, 同时也关注飞机的运营成本及环保能力 巴航工业在发展其公务航空产业时不仅传承公司商用航空领域的卓越品质 融合各项新一代技术 ; 前瞻性地设计集优异性能 舒适性和可靠性一体的各款公务机机型, 满足用户的现代商务出行需求 同时公司秉承公务航空理念 通过不断创新, 将商务 奢华 环保 经济性运营完美结合, 使客户在尽享私密性 舒适性的同时, 更将公务机作为提升盈利水平的有效工具的作用最大化 而这些卓越的品质, 也正是巴西航空工业公司, 这一南美之鹰, 能展翅中国公务航空市场的秘密所在 31 世袭 1000 客舱 / Lineage 1000 cabin

32 弗莱比航空公司的维护改革之路 Flybe Maintenance 莱比航空公司 ( 以下简称 弗莱比 ) 是英国最大的支弗线航空公司, 目前正运营着一支由 E-195 飞机和涡桨飞机组成的机队 这家低成本 低票价的航空公司于 2010 年定购了 140 架 E-175 飞机, 并新近接收了首架 E-175 飞机 至此, 该公司机队已经拥有巴西航空工业公司 E- 喷气飞机系列中的两款机型 由四款机型组成的 E- 喷气系列飞机的设计理念为航空公司带来了驾驶员相同的型别等级 以及超过 95% 的航材和系统的通用性等优势, 由此为运营商们在采用标准化的培训和维修程序, 机组人员调度等方面实现了极大的成本节约 举例而言, 同一位驾驶员上午飞行 E-195, 下午则可根据需要驾驶 E175, 由此为弗莱比降低成本, 提高人员和机队管理效率 弗莱比运作成功的关键是实现机队的高签派率 因为只有保障每架飞机的高日利用率才能降低单位成本, 由此保障该公司采用的低票价策略的实施 每架 E- 喷气飞机, 无论是 E-195 或是 E-170, 均必须每次都正点起飞 本文在此为您解读弗莱比如何取得几近完美的签派可靠性的故事 相信这是一个成功的公式, 包括那些 E-190 飞机的运营商们也可以利用这个公式提高飞机的可靠性 在弗莱比位于英国埃克赛特总部的运行控制室, 最引人注目的当属挂在墙上的巨大显示器, 上面显示着出现维护故障的飞机所处的位置和状态 不过, 据弗莱比 E- 喷气系列飞机机队工程师乔治 达菲表示, 显示器上通常看不到 E-195 的身影, 但这一点也不奇怪 E-195 很少发生故障 对于 E-195 飞机, 通常还未等到故障实际发生, 我们就已事先发现潜在故障源 但这并不表示公司有哪一位维护工程师或经理可以 明察秋毫, 事实上, 他们只是听从飞机的建议 乔治表示, 飞机会告诉我们哪里有问题, 但首要理解飞机的独特语言 作为英国最大的本土航空公司, 弗莱比如何使其 14 架 E-195 飞机实现 99.47%(3 月份达到 99.71%) 的签派可靠率? Flybe, England s largest regional airline operates a mixed fleet of E195s and turboprops. The low-cost, low-fare carrier recently took delivery of its first E175 as part of an order for up to 140 of the type that it placed in Flybe now operates two of the four members of Embraer s family of E-Jets. Because the E-Jets family design philosophy offers airlines a single crew type-rating and 95% parts and systems commonality, the airplanes deliver tremendous cost savings in training, maintenance and crew scheduling. For example, the same pilot can fly an E195 in the morning and an E175 in the afternoon which saves Flybe money and makes for more efficient use of people and airplanes. The key to Flybe s operational success is having aircraft that perform with outstanding reliability. Because the airline offers low ticket prices, each airplane must have high daily utilization to minimize unit costs. Every E-Jet must depart on time, every time. Whether it s an E195 or an E175, here is how Flybe achieves near perfect dispatch reliability. It s a formula for success that other E-Jet operators, including those who fly the E190, are adopting to keep their airplanes reliable, too. Walking through Flybe s operations control room at its headquarters in Exeter, England, you can t help but notice a large wall-mounted monitor that shows the location and status of aircraft with troublesome maintenance snags. There are no E195s on the screen which is, according to George Duffy, Fleet Engineer for the company s E-Jets, not surprising. It s rare that we encounter problems with the E195 on the line. On that airplane, we re pretty good at figuring out what is going to fail and when before we even let it happen. None of the maintenance engineers or managers professes to 32

33 be clairvoyant. Instead, they just listen to the airplane. The aircraft will tell you what is wrong with it, but you ve got to understand its unique language, according to George. So, just how does the UK s largest domestic airline achieve 99.47% dispatch reliability (99.71% in March) on its fl eet of fourteen E195s? The Great Leap Forward From his youthful appearance, you would never expect that George has worked in the aviation maintenance business for eighteen years or that he works in a department with some employees with careers more than twice as long as his. The entire team, however realized that the airline had to change its approach to maintenance when the E195 arrived. We realized when we evaluated the E195 that we were going to have to make a big jump from a mechanical philosophy to an electronic one. John Ward has worked on almost every type of aircraft that has rolled off a manufacturer s assembly line. As Flybe s senior hangar supervisor in Exeter, he saw the need to refocus the more mechanically-thinking staff on the electronic personality of the E195. The younger guys took to it quickly but the guys who had worked mostly with mechanical systems needed to get more involved. For the first year, they weren t able to understand the concept of aircraft health and how to maintain it. But they learned about the predictability of the airplane, and that made a huge difference. They eventually made the leap to electronic aircraft thinking. One of the first things to change was the morning E195 power up procedure for which maintenance personnel traditionally had jurisdiction. Whenever there was a fault message, pilots would routinely call maintenance technicians for a reset. Working closely with flight operations, the maintenance team decided to incorporate the reset guide with the AOM. We were able to empower our pilots and streamline the start up process, says George. And now they no longer rely on maintenance staff to interpret spurious messages in the morning. The View from Above Flybe s transition to a more contemporary maintenance philosophy 思想大跃进看着乔治年轻的脸庞, 很难想象他从事航空维护这一行已有 18 个年, 而且同部门里还有不少同事的工龄是他的两倍之长 正是这样一个团队, 在 E-195 飞机到来之时, 意识到公司必须改变自己的维护方式 在对 E-195 飞机进行评估时, 我们就已经认识到必须实现从机械化理念向电子化理念的大转变 乔治 达菲 / George Duffy 约翰 沃德几乎熟悉所有飞机制造商生产出的每一款机型 作为弗莱比在埃克赛特的高级机库主管, 他知道, 需要引导已经习惯于机械化思维的员工, 令他们适应 E-195 的电子化特性 较为年轻的员工适应起来更快一些, 但常年与机械系统为伴的老员工要实现这种转变就比较困难了 飞机运行第一年, 他们根本无法理解飞机健康的概念, 也不知道如何维持飞机的健康 但他们了解了飞机的可预测性, 这也是一个大的进步 最终他们完成了向电子化思维的转变 在这一转变过程中, 首先得到改进的内容之一是每天早晨的 E-195 飞机启动检查 该工作此前一直由维护人员负责 驾驶员一旦发现故障信息, 便呼叫维护技术员进行重设 现在, 通过与飞行运行部门的密切合作, 维护团队在飞机使用手册 (AOM) 中加入重设指导内容 我们将权力交给驾驶员, 简化飞机的启动过程, 乔治表示, 现在, 在早晨进行启动检查时, 驾驶员们不用依靠维护人员已经能够读懂飞机发出的信息了 高瞻远瞩实现更为先进的维护理念的转变, 不仅仅是指公司采用了新的早晨例行启动检查方法 乔治谈起了外场机修人员的职责 你必须了解外场机修人员在做什么 他们既是解决问题的人, 但同时也是造成航班延误的因素之一 他们努力在 30 分钟内使飞机恢复标准状态, 按时起飞 因为他们都了解航班延误的后果 但正是由于太急于完成手头的任务, 所以当他们看到有捷径时, 就不再愿意从根本上解决问题 而乔治和管理团队则看的更远 每一条故障信息都是有根源的, 但你不能指望外场员工无所不知 不过, 值得庆幸的是,E-195 能做到无所不知 E-195 能够记录下每一次故障, 公司可以下载这些故障记录进行分析 弗莱比在埃克赛特有一支小团队负责审 33

34 was more than just adopting a new morning start up procedure. George speaks candidly about the duties of the line mechanics. You have to really understand what they do. They want to be problem solvers. They are accountable for delays. They try to turn the airplane in the thirty-minute standard to keep on schedule. They know the impact of a delay. They re so focused on the immediate task that they re reluctant to ask for help when they can see a quick fix. 阅这些故障报告, 从中可以看出整支机队的故障模式 这就是 E-195 和我们对话的方式 要学会如何正确地监控实在易如反掌, 重点是要学会解读这些信息 此后, 团队决定对三个月的数据进行分析, 这才帮助弗莱比的维护团队真正了解了故障模式 现在我们对于解读数据已经很拿手了 即使只是轮胎出现了细微的变化, 也是飞机某处出现故障的信号 通常情况下, 我们能够精准地发现故障源 弗莱比的员工认为 E-195 的中央维护计算机 (CMC) 是预防措施的一项巨大突破 CMC 真是太棒了, 它能为我们提供以前从未有过的信息 有时遇到的是显而易见的问题, 如空调组故障 但也有的时候, 需要抽丝剥茧才能发现问题 但总体而言, 我们清楚应该注意报告中的哪些内容, 诊断也由此变得越来越精准了 现代福尔摩斯乔治和他的团队成员都知道, 他们需要做的不仅是数据整理, 还要改变数据处理及向现场传达维护建议的方式 在确认系统或零件故障后五分钟内提出应对方案, 对于保障飞机运行而言至关重要, 如此才不会造成航班延误 我们的工程师都知道, 使飞机飞起来是我们工作的重中之重 他们可以在飞机签派之后再咨询为何要采取这样的措施 然而他们可以向谁咨询呢? 事实上公司的所有员工都可以在常见问题 (FAQ) 数据库中查看最常见的故障信息和解决方法 得益 But George and the management team see the bigger picture. There s a reason for every fault message but you can t expect the line guys to know everything. Thankfully, the E195 knows everything. Every failure is recorded and the fault history can be downloaded and analyzed. A small team in Exeter reviews those reports and can see patterns across the entire fleet. That s how the E195 talks to us. It took us a while to learn how to do proper monitoring but we ve learned how to interpret the messages. What helped Flybe understand fault patterns was the team s decision to analyze three months of statistics. We ve become good at decoding the data. Even an unexpected tire change is indicative of a failure somewhere. We can usually pinpoint exactly what prompted it. The staff credits the E195 s central maintenance computer for the quantum leap in preventative actions. The CMC is fantastic. It gives us info that we never had before. Sometimes, the problem is glaringly obvious like an aircon pack failure. Other times, we need to do a bit of sleuthing. But we often know what to look for in the reports and our diagnosis is getting better all the time. A Modern Day Sherlock Holmes George and the team realized that they needed to not only organize the volume of data but also the way they processed the statistics and communicated maintenance advice to the field. Responding with a fix within five minutes of identifying a system or part failure is crucial so we don t cause a delay. Our engineers understand that the priority is to get the airplane out. After it s dispatched, they can then ask why we took a particular course of action. And just who do they ask? The most common fault messages and remedies are available to anyone in the organization via a 34

35 FAQ database. Yet technology has forced a process change at Flybe. The maintenance control centre is more like a military command and control centre. And it is closely supported by George. Someone needs to see how all the fleet info comes together. You can only do that when you can sit back and listen to what the airplanes are telling you. George is passionate about technology on the E195 and is considered somewhat of a modern day Sherlock Holmes. I get a week of downloads from the fault history database and can review them all in one day. All the technical info from Embraer, like service bulletins, is rolled down to the team at monthly multidisciplinary meetings attended Flybe s Chief Pilot. They all share opinions for recommended actions. Hands and Brain George is quick to correct any suggestion that he controls everything and sees maintenance as a two-way dialogue between field engineer and headquarters. Think of it as a super brain here in Exeter that is connected to technician hands across the Flybe network. What s different is that we go beyond just the electronic message. Instead of reacting to defects and faults which was our old way, we now interpret signals, map trends and find solutions before they become problems. The result has been an enviable dispatch rate among world E-Jet operators. When our people see the number of delays going down and ontime departures going up, they know our approach is working. And that builds trust among everyone. How will Flybe s maintenance philosophy change with the arrival of its first E175 mid year and the huge expansion planned for the E-Jets fleet? We may add some more automation as we add airplanes, but we won t change our processes. When asked if there is the possibility of a three-way dialogue between headquarters, field engineers and the language spoken by the E195, George smiles when he answers, you can t talk to an airplane yet, can you? 于技术的进步, 现在公司的问题处理流程也发生了变化 公司的维护中心更像是一个军事指挥控制中心 正是乔治指挥着这个中心的运行 你需要了解如何汇集所有关于飞机的信息 只有坐下来聆听飞机的语言, 你才可能了解所有你需要了解的信息 乔治非常热衷于探索 E-195 飞机的各项技术, 同事称其为现代福尔摩斯 从故障数据库中下载的一周的数据, 我可以在一天内看完 巴西航空工业公司发布的所有技术信息, 包括服务通报等, 都会在每月由副驾驶以上人员出席的部门联合会议上传达给团队 他们也在会议上分享各自对于巴西航空工业公司建议的措施的看法 手脑 结合对于任何认为是他 掌控 着一切的说法, 乔治总是毫不犹豫的予以否定 事实上, 他认为维护是现场工程师和总部之间进行的一场双向对话 可以将埃克赛特的总部想象成一个超级大脑, 它连接着公司每一位技术员的双手 不同的是, 我们抛弃了传统的应对缺陷和故障的方式, 尝试解读信号 绘制趋势图并在潜在故障变成实际问题之前提出解决方案 结果是显而易见的, 弗莱比取得了全球 E- 喷气系列飞机运营商中最高的签派可靠率 看着航班延误次数递减 准点起飞次数递增, 我们知道, 这种方法确实发挥了作用, 这也有助于大家相互建立信任感 随着首架 E-175 于年中之时飞抵弗莱比, 同时公司开始实行 E- 喷气系列飞机机队大规模扩充计划, 公司的维护理念还将发生哪些变革? 随着飞机数量的增加, 机队维护管理自动化程度可能还会得到提高, 但这个过程不会改变 当记者问到公司总部 现场工程师和 E-195 三者之间能否实现三方对话时, 乔治笑着答道, 我们现在还没法和飞机对话啊! 35

36 巴西航空工业公司大中华区驻场客户服务联系方式驻天津航空有限责任公司天津基地电话 : /6 传真 : 西安基地电话 : 传真 : 驻中国南方航空公司广州基地电话 : 传真 : 乌鲁木齐基地电话 : 传真 : 驻中国东方航空武汉有限责任公司武汉基地电话 : 传真 : 驻河南航空有限责任公司郑州基地电话 : 驻河北航空有限公司石家庄基地电话 : Embraer China Customer Support & Services Field Support for Tianjin Airlines Co., Ltd. Tianjin Base Tel: /6 Fax: Xi an Base Tel: Fax: Field Support for China Southern Airlines Co., Ltd. Guangzhou Base Tel: Fax: Urumqi Base Tel: Fax: Field Support for China Eastern Wuhan Co., Ltd. Wuhan Base Tel: Fax: Field Support for Henan Airlines Co., Ltd. Zhengzhou Base Tel: Field Support for Hebei Airlines Co., Ltd Shijiazhuang Base Tel: Embraer Beijing Representative Office Suite 1806, Tower 2, China Central Place Office Building, NO.79 Jianguo Road, Chaoyang District, Beijing, , prc Tele: Fax: