s O U t H a F R i c a & s a d c Media Facts 2007

Transcription

1 S O U T H A F R I C A & S A D C Media Facts 2007

2 S o u t h A f r i c a n Media Facts In partnership with OMD, Tony Koenderman s AdReview provides expert and accurate media information, ensuring the primacy of our brand in media and marketing communications. Project editor: Tony Koenderman Project manager: Terry Barker Tony Koenderman s AdReview in association with Finweek 1st Floor, Media24, 5 Protea Place (off Fredman Drive) Sandown 2196 PO Box , Sandton 2146 Tel: (011) tonyk@finweek.co.za Disclaimer Whilst every effort has been made in the preparation of this book to ensure accuracy of the statistical and other contents, the publishers and copyright owners cannot accept a liability in respect of errors or omissions. Readers will appreciate that the data is only as up-to-date as printing schedules will allow, and is subject to change during the natural course of events. For more information and a free assessment of your current media plans, contact us at: Johannesburg: CEO Josh Dovey (011) josh.dovey@omd.co.za Cape Town: Nelly McLean (021) nelly.mclean@omd.co.za Durban: Nicole Kock (031) nicole.kock@omd.co.za Port Elizabeth: Bob Blower (041) bob.blower@hinet.co.za Web site:

3 From left: Josh Dovey (CEO), Gary Westwater (Financial Director) THE POWER OF IDEAS. OMD believes in powerful ideas, driven by meaningful insight, to deliver compelling business results. We understand that creativity is the only sustainable source of differentiation and competitive advantage for ourselves and our clients. We pride ourselves on delivering innovative media solutions to our clients marketing challenges at the keenest possible prices. OMD is one of the largest and most influential media communications specialists in the world. Our network invests billions of dollars in media through ninety offices across fifty five markets. The approach to our work is unique and it has helped to contribute to the success of many of the world s leading brands in today s highly competitive market. For media savvy that raises the consciousness of your target consumer, choose an enlightened approach. Call Josh Dovey on now. OMD SA 6 Benmore Road, Benmore Gardens, Sandton 2196 Johannesburg. 1

4 c o n t e n t s Southern African Development Country 2 SADC map 3 SADC Key Facts: Geography 4 SADC Key Facts: People 6 SADC Key Facts: Economy 8 SADC in the world 10 SA Economic Indicators 11 South Africa: Provinces & Capitals 11 GDP by Economic Activity 12 Personal Disposable Income by Province 12 Share of personal Disposable Income by Race 12 SA Demographics 13 Population Profile Adult Population Distribution by Age 14 Population by Home Language 14 The SA Media Markets 15 Access to Telecommunications 15 Access to Media 15 Above the line Adspend in R millions 16 Growth of Media Opportunities 16 Adspend & Consumer Price Index 17 Above the line Adspend by Category 17 Television 18 Top 5 programmes 19 TV Performance 19 Radio 20 Newspapers: Dailies 22 Newspapers: Major Weeklies 23 Newspapers: Community 24 Consumer Magazines 25 Business To Business 27 Out of home 29 Cinema 30 Online Media 31 Useful Contacts 32 SADC Countries 33 Angola; DRC; Botswana; Malawi; Lesotho; Mozambique; Mauritius; Seychelles; Namibia; Swaziland; Tanzania; Zambia; Zimbabwe

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6 s a d c k e y f a c t s Geography Background Climate Angola Angola is rebuilding after the end of a 27-year civil Semi-arid in south and along (1,246,700sq km) war in 2002 followed independence from Portugal coast to Luanda; north has cool, in Up to 1.5 million lives may have been lost, dry season (May to Oct) and and 4 million people displaced. hot, rainy season (Nov to April) Botswana Formerly the British protectorate of Bechuanaland, Semi-arid; warm winters and Land: 585,370; water; Botswana adopted its new name upon independence hot summers 15,000; total: 600,370 in Democratic Republic Established as a Belgian colony in 1908, it has been Tropical; hot and humid in of the Congo marred by extreme instability since gaining independence equatorial river basin; cooler Land: 2,267,600; in A successful referendum was held in 2005 and and drier in southern highlands; water: 77,810; elections for the presidency, National Assembly, and cooler and wetter in eastern total: 2,345,410 provincial legislatures in highlands. Lesotho Basutoland became the Kingdom of Lesotho on Temperate; cool to cold, dry Total: 30,355 independence from the UK in winters; hot, wet summers Malawi Established in 1891, the British protectorate of Nyasaland Subtropical; rainy season Land: 94,080; water: became independent Malawi in (Nov to May); dry season 24,400; total: 118,480 (May to Nov) Mauritius First explored by the Portuguese in 1505; it was held Tropical, modified by SE trade Land: 2,030; water: by the Dutch, French and British before independence winds; warm, dry winter; hot, 10; total: 2,040 in wet, humid summer Mozambique After almost 500 years as a Portuguese colony independence Tropical to subtropical Land: 784,090; came in Emigration by whites and a civil war which water: 17,500; ended in 1992 hindered development. The 1990 constitution total: 801,590 provided for multiparty elections and a free market economy. Namibia Colonised by Germany in the late 1800's, Namibia was Mainly desert; hot, dry; Total: 825,418 administered by South Africa from After a 25 year rainfall sparse and erratic bush war it gained independence in 1990 and has been governed by SWAPO since. Seychelles Britain ruled the islands from 1814 to independence in Tropical marine; humid; cooler Total: A new constitution and free elections came in season in southeast monsoon (late May to Sep; warmer during northwest monsoon (Mar to May) South Africa After rule by various Boer republics and the British the Mostly semi-arid; subtropical Total: 1,219,912 resulting Union of South Africa (1910) and Republic (1961) along east coast; sunny days, operated under a policy of the separation of the races. cool nights The 1990s brought an end to apartheid politically and in 1994 ushered in black majority rule. Swaziland Autonomy for the Swazis of southern Africa was Varies from tropical to near Land: 17,203; water: guaranteed by the British in the late 19th century; temperate 160; total: 17,363 independence was granted in Tanzania Shortly after achieving independence from Britain in the Varies from tropical along Land: 886,037; water: early 1960s, Tanganyika and Zanzibar merged to form the coast to temperate in 59,050; total: 945,087 nation of Tanzania in highlands Zambia Northern Rhodesia was administered by the [British] South Tropical; modified by altitude; Land: 740,724; water: Africa Company from 1891 until it was taken over by the UK rainy season (October to 11,890; total: 752,614 in 1923, changing to Zambia upon independence in April) Zimbabwe The UK annexed Southern Rhodesia from the [British] Tropical; moderated by Land: 386,670; South Africa Company in In 1965 the (White) altitude; rainy season water: 3,910; government unilaterally declared its independence. UN (November to March) total: 390,580 sanctions and a guerrilla uprising led to free elections in 1979 and independence (as Zimbabwe) in

7 Terrain Natural resources Land use Narrow coastal plain rises Petroleum, diamonds, Arable land: 2.7%; abruptly to vast interior iron ore, phosphates, other 97%. plateau copper, feldspar, gold, bauxite, uranium Predominantly flat to gently Diamonds, copper, nickel, salt, Arable land: 0.7%; rolling tableland; Kalahari soda ash, potash, coal, iron ore, other 99.3%. Desert in southwest silver Vast central basin is a Cobalt, copper, petroleum, Arable land: 2.9%; low-lying plateau; mountains industrial and gem diamonds, gold, permanent crops: 0.5%; in east silver, zinc, manganese, tin, other 96.6%. uranium, coal, hydropower, timber Mostly highland with plateaus, Water, agriculture, diamonds, sand, Arable land: 10.9%; permahills, and mountains clay, building stone nent crops: 0.1%; other 89%. Narrow elongated plateau with Limestone, arable land, hydropower, Arable land: 20.7%; rolling plains, rounded hills, some unexploited deposits of uranium, coal, permanent crops: 1.2%; mountains and bauxite other 78%. Island: small coastal plain Arable land, fish Arable land: 49%; rising to discontinuous mountains permanent crops: 2.9%; encircling central plateau other 48%. Mostly coastal lowlands, Coal, titanium, natural gas, Arable land: 5.4%; uplands in centre, high plateaus hydropower, tantalum, permanent crops: 0.3%; in northwest, mountains in west graphite other 94%. Mostly high plateau; Namib Diamonds, copper, uranium, Arable land: 1%; Desert along coast; Kalahari gold, lead, tin, lithium, permanent pasture: 46%; Desert in east cadmium, zinc, salt, forests/woodland: 22%; hydropower, fish other 22%. Islands. Mahe Group is granitic, Fish, copra, cinnamon trees Arable land: 2.2%; narrow coastal strip, rocky, hilly; permanent crops: 13%; others are coral, flat, elevated reefs other 84.8%. Vast interior plateau rimmed by Gold, chromium, antimony, coal, iron Arable land: 12.1%; rugged hills and narrow coastal ore, manganese, nickel, phosphates, permanent crops: 0.8%; plain tin, uranium, gem diamonds, other 87.1%. platinum, copper, vanadium, salt, natural gas Mostly mountains and hills; Asbestos, coal, clay, cassiterite, Arable land: 12.1%; some moderately sloping plains diamond deposits, quarry stone, permanent crops: 0.8%; and talc other 87.1%. Plains along coast; central Hydropower, tin, phosphates, iron Arable land: 4.2%; plateau; highlands in north, ore, coal, diamonds, gemstones, gold, permanent crops: 1.2%; south natural gas, nickel other 94.6%. Mostly high plateau with some Copper, cobalt, zinc, lead, coal, Arable land: 7%; hills and mountains emeralds, gold, silver, uranium, other 93%. hydropower Mostly high plateau with higher Coal, chromium ore, asbestos, gold, Arable land: 8.2%; central plateau (high veld); nickel, copper, iron ore, vanadium, permanent crops: 0.3%; mountains in east lithium, tin, platinum group metals other 91.4%. 5

8 s a d c k e y f a c t s People Pop Age (growth pa) structure Ethnic groups (est. 2020) [est 2020] Angola 15.9 million 0-14: 43.7%; Ovimbundu: 37%; Kimbundu: 25%; (2.7%) 15-64: 53.5%; Bakongo: 13%; Mestico (mixed [23.8 million] + 65: 2.8% European and native African): 2%; Botswana 1.8 million 0-14: 38.3%; Tswana: 79%; Kalanga: 11%; (-0.4%) 15-64: 57.9%; Basarwa: 3%; Other, [1.7 million] +65: 3.8% including Kgalagadi and white: 7% Democratic 57.5 million 0-14: 47.4%; Over 200 ethnic groups, majority Bantu. F our Republic of the (3.0%) 15-64: 50.1%; largest tribes: Mongo, Luba, Kongo (Bantu), Congo [90.0 million] +65: 2.5% Mangbetu-Azande (Hamitic): about 45% Lesotho 1.8 million 0-14: 36.8%; Sotho: 99.7%; White, Asian, and other: 0.3% (-0.3%) 15-64: 58.3%; [1.7 million] +65: 4.9% Malawi 12.9 million 0-14: 46.5%; Chewa, Nyanja, Tumbuka, Yao, Lomwe, Sena, (2.2%) 15-64: 50.8%; Tonga, Ngoni, Ngonde, Asian, European [17.8 million] +65: 2.7% Mauritius 1.2 million 0-14: 23.9%; Indo-Mauritian: 68%; Creole: 27%: (0.7%) 15-64: 69.5%; Sino-Mauritian: 3%; Franco-Mauritian: 2% [1.4 million] +65: 6.6% Mozambique 19.8 million 0-14: 42.7%; African (Makhuwa, Tsonga, Lomwe, Sena, (1.7%) 15-64: 54.5%; and others): 99.7%; Europeans: 0.06%; [25.5 million] +65: 2.8% Euro-Africans: 0.2%; Indian: 0.1% Namibia 2.0 million 0-14: 38.2%; Ovambo: 50%; Kavangos: 9%; Herero: 7%; (1.1%) 15-64: 58.1%; Damara: 7% White 6%; Mixed 6.5%; Nama: 5%; [2.4 million] +65: 3.7% Caprivian: 4%; Bushmen: 3%; Other: 3% Seychelles 0.08 million 0-14: 25.9%; Mixed French, African, Indian, Chinese, (N/A) 15-64: 68%; and Arab [N/A] +65: 6.1% South Africa 45.6 million 0-14: 29.7%; Black African: 79%; White: 9.6%; (0.3%) [48.1 million] 15-64: 65%; +65: 5.3% Colored: 8.9%: Indian: 2.5% Swaziland 1.1 million 0-14: 40.7%; African: 97%; European: 3% (-0.8%) 15-64: 55.8%; [1.0 million] +65: 3.6% Tanzania 38.3 million 0-14: 43.7%; Mainland: African: 99% (mainly Bantu from (1.7%) [49.3 million] 15-64: 53.6%; +65: 2.6% over 130 tribes); Asian, European, and Arab: 1%; Zanzibar: Arab, African, mixed Arab and African Zambia 11.7 million 0-14: 46.3%; African: 98.7%; European: 1.1%; Other: 0.2% (1.7%) 15-64: 51.3%; [15.1 million] +65: 2.4% Zimbabwe 13.0 million 0-14: 37.4%; Shona: 82%; Ndebele: 14%; Other Black: 2%; (0.6%) 15-64: 59.1%; Mixed/Asian: 1%; White: under 1% [14.1 million] +65: 3.5% 6

9 Literacy Population Population HIV/Aids % Languages % 15+ can % above % urban adult read/write poverty line (largest prevalence (% employed) city) Portuguese (official), Bantu Total: 66.8%; 30% 36% 3.9% and other African languages Male: 82.1%; (50%) (48%) European: 1%; Other 22% Female: 53.8% Setswana: 78%; Kalanga 8%; Total: 79.8%; 69.7% 52% 37.3% Sekgalagadi: 3%; English Male: 76.9%; (76.2%) (N/A) (official): 2%; Other 9% Female: 82.4% French (official), Lingala (a lingua Total: 65.5%; N/A 32% 4.2% franca trade language), Kingwana Male: 76.2%; (small) (30%) (dialect of Kiswahili), Kikongo, Tshiluba Female: 55.1% Sesotho, English (official), Zulu, Xhosa Total: 84.8%; 51% 18% 28.9% Male: 74.5%; (55%) (N/A) Female: 94.5% Chichewa (official) 57.2%; Total: 62.7%; 45% 17% 14.2% Chinyanja: 12.8%; Chiyao 10.1%; Male: 76.1%; (N/A) (N/A) Chitumbuka: 9.5%; Other: 10.4% Female: 49.8% Creole: 80.5%; Bhojpuri: 12.1%; Total: 85.6%; 90% 44% 0.1% French: 3.4%; English (official); -1%; Male: 88.6%; (90.6%) (N/A) Other: 4% Female: 82.7% Emakhuwa: 26.1%; Xichangana 11.3%, Total: 47.8%; 30% 37% 12.2% Portuguese (official; spoken by 27%); 8.8%; Male: 63.5%; (79%) (18%) Elomwe; 7.6%; Cisena; 6.8%; Other: 39.4% Female: 32.7% English (official): 7%; Afrikaans (common Total: 84%; 44.2% 33% 21.3% language of most of the population/ 60% Male: 84.4%; (94.7%) (N/A) of Whites) German: 32%; Indigenous Female: 83.7% languages (Oshivambo, Herero, Nama) Creole; 91.8%; English (official): 4.9%; Total: 91.9%; N/A N/A N/A Other: 3.3% Male: 91.4%; (N/A) (N/A) Female: 92.3% Zulu: 23.8%; Xhosa: 17.6%; Afrikaans: 13.3%; Total: 86.4%; 50% 57% 21.5% Pedi: 9.4%; English: 8.2%; Tswana: 8.2%; Male: 87%; (74.5%) (13%) Sotho: 7.9%; Tsonga: 4.4%; Other: 7.2% Female: 85.7% English (official, government business Total: 81.6%; 31% 24% 38.8% conducted in English), siswati (official) Male: 82.6%; (60%) (N/A) Female: 80.8% Kiswahili (official), English (official, language Total: 78.2%; 64% 36% 8.8% of commerce, administration, and higher Male: 85.9%; (N/A) (19%) education), Arabic, many local languages Female: 70.7% English (official); Major vernaculars: Bemba Total: 80.6%; 14% 36% 16.5% Kaonda, Lozi, Lunda, Luvale, Nyanja, Tonga, Male: 86.8%; (50%) (34%) plus some 70 other indigenous languages Female: 74.8% English (official); Shona; Sindebele Total: 90.7%; 20% 35% 24.6% (Ndebele); Numerous minor dialects Male: 94.2%; (20%) (33%) Female: 87.2% Source: World Bank / CIA World Book 7

10 s a d c k e y f a c t s : e c o n o m y GDP Exports Export Exports US$ (inflation FOB US$ Partners (%) rate - year) Angola 28,038 (13.2% ) billion (2006 est) USA (39..8), China (29.6), France (7.8) Oil, diamonds, gas, coffee, sisal, fish Botswana 9,350 (11.4% ) billion (2006 est) European Free Trade Association (87), Southern African Customs Union (7), Zimbabwe (4) Diamonds, copper, nickel, soda ash, meat, textiles Democratic Republic of the Congo 6,974 (9% ) billion (2004 est) Belgium (38.1), US (17.8), China (11.6), France (8) Diamonds, copper, oil, coffee, cobalt Lesotho 1,453 (5% ) million (2006 est) Excl. South Africa: Hong Kong (41.8), China (33.9), Germany (7.9) Clothing, footwear, vehicles, wool and mohair, food, live animals Malawi 2,072 (15.1% est) million (2006 est) US (17.9), South Africa (11.2), Egypt (7.6), Germany (7) Tobacco (60%), tea, sugar, cotton, coffee, peanuts, wood products, clothing Mauritius 6,447 (8.9% est) billion (2006 est) UK (32), France (17), US (9.7), UAE (8.6) Clothing and textiles, sugar, cut flowers, molasses Mozambique 6,630 (12.8% est) billion (2006 est) Netherlands (59.7), South Africa (16.2), Zimbabwe (2.9) Aluminum, prawns, cashews, cotton, sugar, citrus, timber, bulk electricity Namibia 6,126 (5% est) billion (2006 est) South Africa (33.4), US (4) Diamonds, copper, gold, zinc, lead, uranium; cattle, processed fish, karakul skins Seychelles 694 (0.7% est) million (2006 est) UK (23), Spain (19.8), France (11.4), Japan (9.7) Canned tuna, frozen fish, cinnamon bark, copra, oil products (reexports) South Africa 240,152 (5% ) billion (2006 est) Japan (9.9), UK (9.7), US (9.5), Germany (6.5) Gold, diamonds, platinum, other metals and minerals, machinery & equip. Swaziland Tanzania Zambia 2,731 (5.1% est) 12,111 (5.9% est) 7,257 (8.85% 2006 est) billion (2006 est) billion (2006 est) billion (2006 est) South Africa (59.7), EU (8.8), US (8.8), Mozambique (6.2) China (10.2), Canada (8.7), India (7.3), Netherlands (5.2) Switzerland (28.7), South Africa (18.6), UK (14.4), Dem. Rep. Congo (5.4) Soft drink concentrates, sugar, wood pulp, cotton yarn, refrigerators, citrus and canned fruit Gold, coffee, cashew nuts, manufactures, cotton Copper/cobalt (64%), cobalt, electricity; tobacco, flowers, cotton Zimbabwe 3,364 (976.4% official 2006, private est much higher) billion (2006 est) South Africa (27), China (7.9), Japan (6.8), Zambia (5.6) Cotton, tobacco, gold, ferroalloys, textiles/ clothing 8

11 s a d c k e y f a c t s : e c o n o m y Imports Import Imports Currency FOB US$ partners (symbol) (%) US$ 1 = (year) billion (2006 est) South Korea (20.5), Portugal (13.4), USA (12.5), South Africa (7.4) Machinery, electrical equip., vehicles, medicines, food Kwanza (AOA) 80.3 (2006) billion (2006 est) Southern African Customs Union (74), EFTA (17), Zimbabwe (4) Food, machinery, electrical goods, transport equip., textiles, fuel, wood and paper products, metal Pula (BWP) (2006) billion (2004 est) South Africa (18), Belgium (15.6), France (8.8), Zambia (6.7) Food, mining and other machinery, transport equip., fuel Congolese Franc (CDF) (2005) billion Excl. South Africa: US (83.9), Belgium (12.7), Canada (2.4) Food, building materials, vehicles, machinery, medicines, fuel Loti (SA Rand) LTL (ZAR) 6.6 (2006) million South Africa (36.9), Zambia (9.2), Zimbabwe (7.7), Mozambique (7.1) Food, fuel, semimanufactures, consumer goods, transportation equipment Malawian kwacha (MWK) (2006) billion (2006 est) China (9.8), South Africa (8.6), France (7.6), India (6.9) Manufactured goods, capital equipment, foodstuffs, fuel, chemicals Mauritian rupee (MUR) (2006) billion (2006 est) South Africa (42.9), Netherlands (11.5), Portugal (3.6) Machinery & equipment, vehicles, fuel, chemicals, metal products, food, textiles Metical (MZM) (2006) billion (2006 est) South Africa (85.2), US Food, fuel, machinery & equipment, chemicals Namibian dollar (SA rand) NAD (ZAR) 6.85 (2006) million (2006 est) Saudi Arabia (15.2), South Africa (13.9), Spain (13.6), France (7.2) Machinery & equip., food, fuel, chemicals Seychelles rupee (SCR) 5.5 (2006) billion (2006 est) Germany (14.2), China (9.1), US (7.9), Japan (6.8) Machinery & equip., chemicals, fuel, scientific instruments, food Rand (ZAR) 6.85 (2006) billion (2006 est) South Africa (95.6), EU (0.9), Japan (0.9), Singapore (0.3) Vehicles, machinery, transport equip., food, fuel, chemicals Lilangeni (SZL) 6.6 (2006) 3.18 billion (2006 est) South Africa (13.1), China (9.5), India (7), UAE (6) Consumer goods, oil, machinery & transp. equip, industrial raw mat. Tanzanian shilling (TZS) 1, (2006) billion (2006 est) South Africa (47.6), UK (12.6), Zimbabwe (4.3) Machinery, transportation equip., oil products, electricity, fertilizer; food, clothing Zambian kwacha (ZMK) 3, (2006) billion (2006 est) South Africa (52.5), China (5.7), Botswana (4.1) Machinery & transport equip., other manufactures, chemicals, fuel Zimbabwean dollar(zwd) (official rate 2006, non-official varies) Sources: World Bank/CIA World Book 9

12 s a d c e c o n o m i c i n d i c a t o r s SADC countries in the World Country GN Income Rank GDP Pop Rank GN Income Rank US$ billion growth millions US$ per capita World United States Japan Germany China United Kingdom France Canada India Australia Finland Malaysia New Zealand Africa South Africa Egypt Algeria Nigeria Angola Kenya Tanzania Ghana Botswana Gabon Congo, Dem. Rep Mauritius Mozambique Namibia Zambia Zimbabwe Swaziland Malawi Lesotho Seychelles Sub-Saharan Africa World low income World middle income World high income This table reads: According to the World Bank, South Africa s Gross National Income in 2005 was US$224.1 billion (rank 27), its population 45.6 million (rank 28) and the average Gross National Income per capita was $4960 (rank 82). Source: World Bank/World Development Indicators

13 s a e c o n o m i c i n d i c a t o r s S o u t h A f r i c a Provinces and capitals Provinces & Capitals Province Capital Area* Population* GDP+ Sq. Km % 000 % % Eastern Cape Bisho Free State Bloemfontein Gauteng Johannesburg KwaZulu-Natal Pietermaritzburg Mpumalanga Nelspruit Northern Cape Kimberley Limpopo Polokwane North West Mafikeng Western Cape Cape Town Total This table reads: Eastern Cape has 13.9% of the area of South Africa, 14.9% of its population and 8.1% of its GDP. * Pre-2006 boundaries # Mid 2006 estimates based on 2001 Census with original boundaries. + Regional analysis of GDP conducted Source: Statistics SA/South Africa Yearbook 2004/5. 1 1

14 s a e c o n o m i c i n d i c a t o r s Gross Domestic Product (GDP) by Economic activity 2000 vs 2006 Rm at constant year 2000 prices Activity R millions % R millions % % inc Primary sector Agriculture, forestry, fishing MininMining, quarrying Secondary sector Manufacturing Electricity, water Construction Tertiary sector Wholesale, retail trade, hotels, restaurants Transport, communication Finance, real estate, bus. services Personal services General Government services Total value at basic prices Taxes less subsidies GDP This table reads: Agriculture, forestry & fishing accounted for R27 451m (3.0%) of GDP in In 2006 it accounted for R25 390m (2.2%) a decrease of 7.5% at constant year 2000 prices. Source: Statistics SA as at Q estimates Personal Disposable Income by Province 2006 Province % Eastern Cape 8.8 Free State 5.5 Gauteng 34.8 KwaZulu-Natal 16.3 Mpumalanga 5.8 North West 6.3 Northern Cape 2.1 Limpopo 5.6 Western Cape 14.7 This table reads: According to the Bureau of Market Research, UNISA, Eastern Cape accounted for 8.8% of Personal Disposable Income in Source: Bureau of Market Research, UNISA Share of Personal Disposable Income Black Coloured Indian White Per Capita per annum Black Coloured Indian White This table reads: According to the Bureau of Market Research, UNISA, Whites accounted for 69.4% of Personal Disposable Income in By year 2000 White proportion of the total had fallen to 44%. It is expected to fall to 40.4% by Source: Bureau of Market Research, UNISA 1 2

15 Demographic 000 % Total Race Black Coloured Indian White Sex Male Female Age Household income pm R R R R R R R R Community Less than Province Western Cape Northern Cape Free State Eastern Cape kwazulu/natal Mpumalanga Limpopo Gauteng North-West Metro area Durban Pietermaritzburg Greater JHB/Soweto Population Profile Adults s a d e m o g r a p h i c s Demographic 000 % Reef Pretoria Vaal Cape Town Cape fringe Port Elizabeth/Uiten East London Kimberley Bloemfontein Read/Understand Yes No Education No school Some primary Primary completed Some high Matric Technikon degree University degree Other post matric Living Standards Measure (LSM) Group Group Group Group Group Group Group Group Group Group Employment Work full time Work part time Do not work This table reads: According to AMPS 2006 (rolling 12 months survey), the adult population is million. Of these million (75.3%) are Black and million (8.8%) are Coloured. (Rounding-off occurs) Source: AMPS 2006

16 s a d e m o g r a p h i c s ,5 21,2 18,8 Population distribution by age Age 000 % , , , , , ,8 6,9 4,7 2,3 0, , , , , * This table reads: The 0 to 9 age group population is just over 10 million (21.5% of the total) according to the 2001 Census, adjusted mid Source: Statistics SA Census 2001 adjusted mid 2006 Population by Home language Language % % IsiZulu IsiXhosa Afrikaans Sepedi Setswana English Sesotho Xitsonga SiSwati Tshivenda IsiNdebele Other This table reads: IsiZulu home language speakers were 22.9% of the 1996 Census and 23.8% of the 2001 Census. Source: Statistics South Africa Census IsiZulu Sepedi Sesotho Tshivenda IsiXhosa Setswana Xitsonga Afrikaans English SiSwati Other 1 4

17 Access to Media All Races Black Coloured Indian White Population ' % % % % % Any of AMPS newspapers Dailies (18) Weeklies (23) Any AMPS newspaper Any of AMPS magazines Weeklies (12) Fortnightlies (2) Monthlies (65) Alternate monthlies (8) Any AMPS magazine Any AMPS newspaper/magazine Cinema/Drive-in Past 3 months Radio Last 7 days TV Last 7 days Internet Accessed last 4 weeks Outdoor last 4 weeks Billboards In-store Bus shelters Taxis/minibuses Trailer Ads This table reads: According to AMPS 2006 (rolling 12 months survey), 24.7% of all adults were reached by the average issue of all 18 daily newspapers monitored by the survey. Penetration was highest amongst Indian population (37.8%) and lowest amongst the Black (21.9%). Source: AMPS 2006 Access to Telecommunications t h e s a m e d i a m a r k e t s Telephone main lines million Price basket for fixed line (US$ per month) 21.6 Mobile subscribers million Price basket for mobile (US$ per month) 13.5 Population covered by mobile 96% Internet users 5.1 million Price basket for internet (US$ per month) 33.3 PC s per 1000 people 88 Internet service providers 150 Broadband subscribers per 1000 people 1.3 Country code.za Source: CIA World Book, ICT at a Glance in 2004 (research republished by World Bank) 1 5

18 t h e s a m e d i a m a r k e t s Above the line Adspend in R millions Category Year R' m % R m % R m % Daily newspapers Weekend newspapers Black/Coloured/Asian n'papers inc. in other cat. Community n'papers Consumer magazines Trade, technical, financial Total print TV Radio Cinema Outdoor Direct mail not monitored Internet not monitored Total Rounding off occurs. Important note: 2005 revised downwards from original data published in 2006 SA Media Facts. Excludes self promotion by TV stations on TV in 2005/6 This table reads: According to Multimedia, TV accounted for R million (37.8%) of the R million spend on media in This rose to R million (38.4%) in Source: Nielsen Media Research s Multimedia Growth of Media Opportunities Medium Dec Dec Dec Mar Mar TV stations nil Radio stations (separate buys) Daily newspapers Major weeklies Consumer magazines Business to business Community newspapers & mags. N/A N/A DStv audio services Internet web pages 1.4 Bn +3 Bn +8 Bn 9.7 Bn +10 Bn This table reads: There were no TV channels in In March 2007 there were 71. Comment: TV: includes DStv commercial and non-commercial stations. Radio: estimated to be actively broadcasting at any one time. Print media: dailies and weekends exclude regional supplements/business editions. Internet: estimated web pages indexed by Google search engine. Source: Media Manager 1 6

19 Key indices 1998 to 2006 t h e s a m e d i a m a r k e t s Year CPI GDP Rand to Prime Adspend % incr. % incr. US$ Rate % % incr (est) This table reads: In 1998 the Consumer Price Index (CPI) rose by 6.9% over The Gross Domestic Product (GDP) rose by 0.8%, the US$ bought R5.55, the Prime lending rate was 23.00% and adspend increased by 17.8%. Note: compared to SA Media Facts 2006, GDP 2003 onwards revised upwards, adspend 2005 revised downwards. Source: Nedcor Economic Unit/Nielsen Media Research s Multimedia Above the line Adspend by Category 2006 R'm % Food Beverages Health & beauty Household Banking/insurance Travel, transport & leisure Tobacco & related Retail Business to Business Education/government Misc small display Media promotion Total This table reads: According to Nielsen s Multimedia, above the line expenditure on Food was R752.7 million in 2006 (3.7%) out of the total of R20,093.9 million. Note: rounding off occurs. Source: Nielsen Media Research s Multimedia Food Health & Beauty Beverages Household Banking/ Insurance Retail Tobacco & Related Travel transport & leisure Business to Business Education / gov. Media Promotion Misc small display Competitions/self prom. 1 7

20 t e l e v i s i o n The market: Further growth of DStv and mooted additional SABC and private stations will pressurise the TV mix and cannibalise audience. Viewership trend: continues in flux as stations jostle for audience via programming opportunities. Station Ownership/ Comment Last 7 days viewership Language 000 AMPS 2006 Black Coloured Indian White SABC 1 SABC Free-to-air All official languages SABC 2 SABC Free-to-air All official languages SABC 3 SABC Free-to-air All official languages etv etv Free-to-air Mainly English M-Net M-Net Analogue/digital pay Mainly English TV station, predominantly upper income audience. M-Net only analogue subscriber base under 188,000 and shrinking in favour of DStv package (NB: audience includes analogue, open time and digital via DStv) DStv Multichoice Digital satellite pay station, over 70 channels Mainly English 38 of which carry advertising including digital M-Net. Subscriber base over 1,177,000 (SA only) and growing. (NB: audience non-m-net) This table reads: SABC1 is owned by the SABC and broadcasts free-to-air in all official languages. Its last 7 days black viewership ex AMPS 2006 is million adults. Source: OMD/AMPS

21 Top 5 programmes Station Programme Genre Day AMR Time SABC1 Generations Soap Tue h00-20h30 Generations Soap Thu h00-20h30 Generations Soap Mon h00-20h30 Generations Soap Wed h00-20h30 Izoso Connexion Sitcom Tue h30-21h00 SABC2 7de Laan Soap Wed h30-19h00 Muvhango Drama Mon h00-21h30 7de Laan Soap Tue h30-19h00 Muvhango Drama Wed h00-21h30 Muvhango Drama Tue h00-21h30 SABC3 Days of Our Lives Soap Tue h00-17h45 Days of Our Lives Soap Thu h00-17h45 Days of Our Lives Soap Mon h00-17h45 Survivor: Panama Reality Tue h30-20h30 Isidingo Soap Tue h30-19h00 e-tv Swordfish Movie Sun h00-22h05 International Smackdown Sport Wed h30-21h30 Jewel of the Nile Movie Sat h00-22h10 Live Lotto Draw Competition Wed h30-22h00 e-news News Sat h00-19h30 M-Net Egoli Soap Tue h00-18h30 Egoli Soap Mon h00-18h30 Egoli Soap Thu h00-18h30 Egoli Soap Wed h00-18h30 Deal or No Deal SA Reality Sun h00-19h00 This table reads: SABC1 s leading programme w/c 5th February, 2007 was Tuesday s Generations broadcast between 20h00 and 20h30. It achieved 22.1 AMR against all adults. W/c 5th February, Base: all adults TV Performance Station SABC1 SABC2 SABC3 etv M-Net Total Cost 20x30 spots R R R R R R Performance in TVR All adults English/other Afrikaans/both Nguni Sotho Income high Income medium Income low Spots spread 15h00-23h00 Mon-Sun week commencing 5h March Channels per Media Inflation Watch package. Rates per rate card, significant discounts may be negotiated. This table reads: 20 spots on SABC1 spread 15h00 to 23h00 Mon-Sun cost R498,500 without negotiation. The schedule yielded TV Ratings (TVR) against all adults, and against Nguni speaking adults. 1 9 t e l e v i s i o n

22 r a d i o The market: The medium is in a state of flux as stations vie for audience and revenue. The large number of community stations is yet to make a significant impact in listenership, research or revenue. Listenership trend: audience fragmentation and fluctuation. Category/Station Language/ Format/Target Audience all adult Language Owner or control Past 7 days AMPS % National stations 5fm English Popular music format to all major SABC metropolitan areas countrywide. Metro English Contemporary black orientated SABC music, news & talk shows targeted to trendy sophisticated blacks in major metropolitan areas. SAfm English Full service content for the SABC well informed. Radiosondergrense Afrikaans Full service national community/ SABC cultural station. Radio 2000 Eng/Afr Mainly sports. Audience fluctuates with SABC events covered. Radio Pulpit/Kansel Eng/Afr (+ others) Religious Radio Pulpit English/Afrikaans regional/inter-regional stations 702 English Mainly talk and news format to greater Primedia Gauteng and beyond. Medium wave (Highveld Stereo) English Adult contemporary music format Primedia with humour, news & sports bulletins to Gauteng. Classic FM English Classic, good music and news. Gauteng Classic FM based. Plus netcast. Kaya FM EnglishThebe/Shanike/ Adult contemporary music for urban New Africa Inv. blacks in greater Johannesburg. YFM English Youth station (mainly black) to greater HCI Johannesburg. Jacaranda Eng/Afr Contemporary music format Kagiso with news, sports bulletins & morning talk to Gauteng and beyond. 567 Capetalk Eng Talk and news for Cape metropolitan areas Primedia Good Hope FM Eng/Afr Adult contemporary music format SABC with news & sports bulletins to Western Cape. Heart English Adult contemporary music format boadcasting Makana Trust/Kagiso Western Cape metropolitan area. Kfm Eng/Afr Adult contemporary music with news, Primedia (+Broadcape) sports and entertainment info to Western Cape metropolitan area. East Coast Radio English Adult contemporary music with news and Kagiso sport to kwazulu-natal. 2 0

23 r a d i o Category/Station Language/ Format/Target Audience all adult Language Owner or control Past 7 days AMPS % Gagasi Eng/Zulu Adult contemporary music format broadcasting Makana Trust/Kagiso kwazulu-natal metropolitan area. Algoa Eng/Afr Adult contemporary music with news, AME sports and talk to Eastern Cape. Ofm (Oranje) Eng/Afr Adult contemporary music with news AME (+Kagiso) sports & talk to Free State, N. Cape & NW Province. Lotus fm Eng/Indian Community/cultural station for SABC Indian communities in kwazulu-natal, Gauteng & other areas. African language stations Ukhozi FM Zulu Full service station for Zulu speakers SABC in kwazulu-natal, Gauteng, Mpumalanga & other areas. Has split broadcast facility. Umhlobo Wenene Xhosa Full service station for Xhosa SABC speakers in Eastern Cape, Gauteng, S. Free State and other areas. Motsweding FM Setswana Full service station for Setswana SABC speakers in NW Province, N. Cape, NE Free State & Mpumalanga. Lesedi Sesotho Full service station for Sesotho SABC speakers in Free State, Gauteng, N. & E. Cape, NW Province & Mpumalanga. Thobela FM N. Sotho Full service station for N. Sotho SABC speakers from the Free State, through Gauteng to Limpopo. Munghana-Lonene Tsonga Full service station for Tsonga SABC speakers in Limpopo, NW Province & Gauteng. Phalaphala FM Venda Full service station for Venda SABC speakers in far N. Limpopo & Gauteng. CKI FM Eng/Xhosa Music station for Xhosa speakers SABC in East London/former Ciskei. Ikwekwezi FM Ndebele Full service station for Ndebele SABC speakers in Mpumalanga, Gauteng & Limpopo. Ligwalagwala FM Swazi Full service station for Swazi SABC speakers in Mpumalanga & Gauteng. Community Various Community appeal, from niche geographic, retail Various Independent/ and religious interest. Some 104 community/ international special stations monitored in AMPS This table reads: 5fm is an English language station owned by the South African Broadcasting Corporation (SABC). It has a popular music format with million listeners (4.7% of the population) over the past 7 days (AMPS 2006). 2 1

24 n e w s p a p e r s : d a i l i e s The Market: Traditionally each major urban centre has had its own set of competing English and/or Afrikaans dailies. The last few years has seen the surge in popular journalism with the launch and massive success of Daily Sun. New titles have not been as successful or have failed. Circulation trend: Long-term, most of the larger English dailies experience softening long-term circulation whilst most smaller niche titles are holding or increasing circulation. Readership trend: The larger English dailies exhibit a Black readership in excess of 50%, blurring the editorial appeals between Black and White categories. Area/Title Group Lang. Appears ABC Circ. Readers Col Cm. Col Cm. Oct-Dec 06 AMPS 06 B/W F/C Exc VAT Exc VAT Bloemfontein Volksblad Media24 Afr AM R48.61 R70.90 Cape Town Cape Times INC Eng AM R76.10 R Cape Argus INC Eng PM R87.75 R Daily Voice INC Eng AM N/A N/A R65.55 R Burger Media24 Afr AM R R Kaap Son (Mon-Thu) Media24 Afr AM # R69.95 R Durban The Mercury INC Eng AM R63.30 R Daily News INC Eng PM R74.34 R Isolezwe INC Zulu AM Per FC R69.12 East London Daily Dispatch Johncom Eng AM R44.00 R81.00 Johannesburg Business Day BDFM Eng AM R R Citizen Caxton Eng AM R88.00 R Daily Sun Media24 Eng AM R R Sowetan Johncom Eng AM R R Star INC Eng AM/PM R R Beeld Media24 Afr AM R R Kimberley Diamond Fields Adv. INC Eng AM R21.00 R33.60 Pietermaritzburg Witness Media24 Eng AM R35.28 R70.56 Port Elizabeth Herald Johncom Eng AM R49.00 R90.00 Pretoria Pretoria News INC Eng PM R45.40 R72.64 This table reads: Bloemfontein s Volksblad is published by Media24 in Afrikaans mornings. Its ABC circulation Oct-Dec 2006 is 28,500 (rounded). Its all adults readership ex AMPS 2006 (12 months) is 125,000. A single column centimetre BW is R48.61 and FC is R70.90 (2007 exc VAT). # AMPS 2006A6 (6 months survey) 2 2

25 n e w s p a p e r s : m a j o r w e e k l i e s The market: Most large urban centres had a Saturday/Sunday edition of the relevant dailies. Nationals grew from Johannesburg. Recent movements include name changes and new launches, especially the emergence of Afrikaans popular journalism via Cape Town s Son. Circulation trend: long-term, static to softening for most titles. Readership trend: per dailies. Area/Title Group Lang. Appears ABC Circ. Readers Col Cm. Col Cm. Oct-Dec 06 AMPS '06 BW FC Exc VAT Exc VAT National City Press Media24 Eng Sun R R Mail & Guardian M&G Media Eng Fri R R Rapport Media24 Afr Sun R R Soccer Laduma Media24 Eng Wed Per FC R Sunday Independent INC Eng Sun R95.00 R Sunday Sun Media24 Eng Sun R98.00 R Sunday Times Johncom Eng Sun R R Sunday World Johncom Eng Sun R R Bloemfontein Naweek Volksblad Media24 Afr Sat R32.41 R54.70 Cape Town Burger Media24 Afr Sat R R Naweek Son (Kaap) Media24 Afr Fri # R91.63 R Weekend Cape Argus INC Eng Sat/Sun Sat: 373 R95.85 R Sun: 288 Durban Ilanga Mandla-Matla Zulu Mon/Thu R60.44 R Independent on Saturday INC Eng Sat R74.56 R Post INC Eng Wed R41.72 R83.44 Sunday Tribune INC Eng Sun R R Johannesburg Citizen Caxton Eng Sat R67.00 R Naweek Beeld Media24 Afr Sat R R Saturday Star INC Eng Sat R R Weekender Johncom Eng Sat 9.4 N/A R49.00 R79.50 Port Elizabeth Weekend Post Johncom Eng Sat R49.00 R89.00 This table reads: City Press is published by Media24 in English on Sundays. Its ABC circulation Oct-Dec 2006 is 183,100 (rounded) and its AMPS 2006 readership is 1,903,000 adults all races. A single column centimetre BW is R and FC is R (2007 exc VAT). 2 3

26 n e w s p a p e r s : c o m m u n i t y The Market: SA has over 360 newspapers targeted to local communities. Those in urban areas tend to be free distribution and large circulating. Those in country areas tend to be sold and smaller circulating. Circulation trend: many urban newspapers have put on circulation in line with the increase in local population/urbanisation saw the first launch of a series of freesheets into Johannesburg s massive black township, Soweto (Caxton). Area/Title Group Lang. Appears Circulation Col Cm. Col Cm. Oct-Dec 06 BW FC 000 Exc VAT Exc VAT Gauteng: Greater Johannesburg Alberton Record Caxton Eng Weekly 36.3 free R43.88 R65.83 Boksburg Advertiser Caxton Eng(+Afr) Weekly 41.4 free R44.75 R67.10 Germiston City News Caxton Eng(+Afr) Weekly 29.3 free R34.55 R51.80 Krugersdorp News Caxton Eng/Afr Weekly 28.2 free R38.66 R57.99 Randburg Sun Caxton Eng Weekly 58.9 free R51.94 R77.91 Roodepoort Record Caxton Eng/Afr Weekly 54.0 free R49.38 R74.07 Sandton Chronicle Caxton Eng Weekly 54.3 free R50.74 R76.11 Southern Courier Caxton Eng(+Afr) Weekly 57.7 free R46.91 R70.37 Gauteng: Pretoria Record Centurion Caxton Afr/Eng Weekly 44.0 free R52.28 R78.42 Gauteng: Vaal Vanderbijlpark Ster Media24 Eng/Afr Weekly 25.1 free R37.45 R56.17 North West Potchefstroom Herald Media24 Afr(+Eng) Weekly 7.3 sold R26.74 R40.11 Rustenburg Herald Caxton Eng/Afr Weekly 21.6 sold R29.20 R43.80 Mpumalanga Lowvelder Caxton Eng/Afr Tue & Fri 14.5 sold: Fri R25.00 R37.50 Free State Ons Stad Media24 Afr/Eng Weekly 37.2 free R25.80 R42.45 Vista Media24 Afr(+Eng) Weekly 37.5 free R28.44 R45.09 kwazulu-natal: Durban Highway Mail Caxton Eng Weekly 50.8 free R45.81 R68.72 Northglen News Caxton Eng Weekly 27.3 free R31.95 R47.93 kwazulu-natal: North/South Coast South Coast Herald Caxton Eng Weekly 16.9 sold R27.85 R41.78 Zululand Observer Caxton Eng(+Afr) Tue & Fri 15.2 sold: Fri R30.83 R46.25 Eastern Cape: Port Elizabeth P. E. Express Media24 Eng(+Afr) Weekly 89.8 free R39.00 R66.50 Western Cape: Cape Town Constantiaberg Bulletin INC Eng Weekly 29.4 free R36.10 R57.76 Southern Suburbs Tatler INC Eng Weekly 48.2 free R36.70 R58.72 Tygerburger (12 editions) Media24 Afr(+Eng) Weekly free R R Western Cape: Boland District Mail Media24 Eng/Afr Weekly 13.6 sold R28.12 R43.59 Eikestadnuus Media24 Afr(+Eng) Weekly 8.9 sold R24.45 R36.48 Circulation verification: 'Free: Verified Free Distribution; Sold: ABC This table reads: Alberton Record is published by Caxton in English. Its latest circulation (Verified Free Distribution) is 36,300 (rounded). A column centimetre BW is R43.88 and FC is R65.83 (2007 exc VAT). 2 4

27 c o n s u m e r m a g a z i n e s The Market: SA has over 400 consumer titles, most of which are small circulating and highly niched. Churn of titles is high. The top 5 publishers totally dominate circulation and adspend. Circulation trend: Depends on the category, but average title s is softening. The important Women's sector is remarkably resilient despite pressure from increasing number of options allied to consumers reducing range of titles purchased. Readership trend: Like circulation, generally softening. Most English, seemingly White editorial focus, titles show significant, if not dominant, Black readership. Subject/Title Group Lang. Appears ABC Circ. Readers FP FP Latest AMPS 06 BW FC Exc VAT Exc VAT Celebrity news Heat Upper Case* Eng Weekly Per FC R37037 People Caxton Eng Fortnightly R11565 R16524 Consumer Computing PC Format Intelligence Eng Monthly Per FC R21600 Current Affairs Insig New Media* Afr Monthly Per FC R18490 Time Magazine Time Warner Eng Weekly R20739 R31800 General Interest/TV Bona + Caxton Eng+3 Monthly R20309 R29009 Drum + Media24 Eng Weekly R16710 R27845 Huisgenoot Media24 Afr Weekly R34560 R57590 Reader s Digest Heritage Eng Monthly Per FC R24500 Dish/Skottel TV Eng/ Guide Multichoice Afr edit. Monthly Per FC R62000 TV Plus Media24 Eng/ Afr edit. Fortnightly R16020 R26700 You Media24 Eng Weekly R22880 R38130 Lifestyle/Entertainment Country Life, SA Caxton Eng Monthly R11886 R16989 Longevity Johncom Eng Monthly R17300 R20500 SL Intelligence Eng Monthly Per FC R19660 Wine Ramsays Eng Monthly Per FC R17188 Men's Interest FHM Upper Case* Eng Monthly Per FC R49625 GQ Conde Naste Eng Monthly Per FC R29765 Mens Health Touchline* Eng Monthly Per FC R45800 Motoring Bike SA Bike SA Eng Monthly Per FC R15587 Car Ramsays Eng Monthly Per FC R37600 Speed & Sound OverDrive Eng Monthly Per FC R20613 Topcar/ Media24 Eng/ Topmotor Afr edit. Monthly R25775 R32220 Music/Youth Saltwater Girl Atol* Eng 10xpa 32.4 NA Per FC R21500 Y Mag + Yired Eng 6xpa Per FC R