OMD. SA & SADC media facts 2014 edition

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OMD SA & SADC media facts 2014 edition Josh Dovey, CEO and Gary Westwater, CFO - OMD T he updated OMD SA Media Facts for 2014 comes at time of dramatic change in the structure and direction of

The economies of many sub-saharan countries continue to expand at an ever-increasing pace and new technology is driving the penetration of internet access across the continent.

developed countries. China and India are also well established - Africa is the new frontier.

and the Internet. In fact, 2013 was the year that Naspers, one of the giants of SA Media, announced that its Internet division had overtaken pay TV as its key revenue driver.

1 OMD SA & SADC media facts 2014 edition Josh Dovey, CEO and Gary Westwater, CFO - OMD T he updated OMD SA Media Facts for 2014 comes at time of dramatic change in the structure and direction of above-the-line advertising, and not just in South Africa. The economies of many sub-saharan countries continue to expand at an ever-increasing pace and new technology is driving the penetration of internet access across the continent. Global multi-national companies look to Africa s vibrant economies and see growth potential and new consumers offering opportunities for expansion that are not there in the saturated markets of developed countries. China and India are also well established - Africa is the new frontier. In terms of media, looking at the South African market there has been a dramatic decline in Print revenues over the past five years (from a 40% share in 2007 to 29% in 2012), the big winners being TV and the Internet. In fact, 2013 was the year that Naspers, one of the giants of SA Media, announced that its Internet division had overtaken pay TV as its key revenue driver. This, surely, is a pointer to the way things are going to go, if we were ever in any doubt. The Internet will eventually become the portal through which we view all our news and much of our entertainment; the new generation of smart TVs have begun to blur that line already, whilst just about every print title of any stature has had an on-line presence for years. The printed edition of the Financial Times that came to South Africa will soon be available only online. How long will it be before the tipping point is reached for other highend specialist titles? Once tablets and smartphones increase penetration into the lower LSMs, popular magazines and less highbrow newspapers will then also begin to wonder what the point is of carrying on with paper and ink. All of this is good news for advertisers in the long term because digital media is so measurable. In many African countries the research and accountability we take for granted in SA simply doesn t exist, and this has been a barrier to media investment from clients who, quite rightly, want to know how many consumers they are able to reach for the money they are spending. Once again, digital will change the game. In the meantime, SA Media Facts continues to provide advertisers with some basic demographic and economic insights for the SADC region, as well as hard data on media consumption and penetration by category where the research is available. We hope you find it useful. Josh Dovey, CEO Fu t u re o f M e di a 37

2 OMD 2014 SADC countries in the world 39 South Africa Key Facts 41 SS Economic Indicators 42 SA demographics 43 SA media markets 45 Television 47 Newspapers 48 Consumer magazines 50 Business to business 51 Radio 52 Cinema 53 Online Media 54 Out of home 55 SADC countries 56 Angola 57 Botswana 58 DRC 59 Lesotho 60 Malawi 61 Mauritius 62 Mozambique 63 Namibia 64 Seychelles 65 Swaziland 66 Tanzania 67 Zambia 68 Zimbabwe Future of Media

Mozambique Democratic Republic of the Congo (DRC) Botswana

Malawi Democratic Republic of the Congo (DRC) Tanzania Angola

Zambia Swaziland South Africa Malawi Lesotho Zimbabwe SADC

Japan Germany France United Kingdom India Africa South

Swaziland+ Lesotho+ Seychelles+ World Sub-Saharan Africa

8227 5960 3400 2613 2435 1842 1 2 3 4 5 6 10 2.2 7.8 1.9 0.

7 3 1 10 15 22 23 2 50120 5740 47870 44010 41750 38250 1530 8

4 4 2 1 26 35 36 53 79 85 94 99 106 107 113 115 117 138 144

9-1.5 4.0 2.9 51.2 168.8 80.7 20.8 43.2 47.8 14.1 65.7 25.2 2.

1 25 8 17 56 31 27 69 21 49 147 142 71 155 64 156 144 194

320 2860 1380 11640 61 124 107 86 140 151 127 166 153 60 77

0 1.3 2.2 911.1 846.5 4897.8 1302.1 7046.

SADC COUNTRIeS IN THE WORLD Angola 1355 584 4369 37595 10015

Gross Domestic Product in 2012 was US$384 billion (rank 26)

3 Mozambique Democratic Republic of the Congo (DRC) Botswana Namibia Seychelles South Africa Swaziland Tanzania Seychelles Malawi Democratic Republic of the Congo (DRC) Tanzania Angola Zambia Zimbabwe Namibia Mozambique Botswana Mauritius Lesotho Zambia Swaziland South Africa Malawi Lesotho Zimbabwe SADC COUNTRIeS IN THE WORLD Country Leaders United States China Japan Germany France United Kingdom India Africa South Africa+ Nigeria Egypt Angola+ Kenya Tanzania+ Zambia+ Congo, Dem. Rep.+ Mozambique+ Botswana+ Namibia+ Zimbabwe+ Mauritius+ Malawi+ Swaziland+ Lesotho+ Seychelles+ World Sub-Saharan Africa World low income World middle income World high income World GDP US$ billion 2012 Rank growth Pop. millions 2012 Rank GN Income US$ per capita 2012 Rank# SADC COUNTRIES SOUTH AFRICA IN THE KEYWORLD FACTS Mauritius SADC COUNTRIeS IN THE WORLD Angola This table reads: According to the World Bank, South Africa s Gross Domestic Product in 2012 was US$384 billion (rank 26) which grew by 2.5% over 2011, its population 51.2 million (rank 25) and the average Gross National Income per capita was US$7610 (rank 61). Source: World Bank/World Development Indicators 2013 Fu t u re o f M e di a 39

land AREA ( 000km) ) Key: Namibia 824 8.1% 4.2% 13.4% Angola 1,247 botswana 582 Congo, Dem. Rep. 2,345 Seychelles 0 South Africa 1,219 Swaziland 17 10.2% 0.2% 6.

4% Key: 0.6% 2.3% 2.8% Angola us$114.2 bn botswana us$14.4 bn Namibia us$12.8 bn Seychelles us$1.0 bn 60.1% 1.6% 2.3% 2.0% 0.2% Congo, Dem. Rep. us$17.9 bn Lesotho us$2.4 bn malawi us$4.

9 GDP GROWTH (PA 2008-2012) POPUlATION (2012 in millions) PERCENT 14.1m 13.7m 20.8m 2.0m 10 47.8m 8 6 6.1 6.0 5.9 6.0 7.0 6.8 6.8 1.2m 65.7m 4 2 3.6 4.6 3.6 2.6 2.2 0.9 2.5 51.2m 0.1m 2.3m 25.2m 2.

4 land AREA ( 000km) ) Key: Namibia % 4.2% 13.4% Angola 1,247 botswana 582 Congo, Dem. Rep. 2,345 Seychelles 0 South Africa 1,219 Swaziland % 0.2% 6.3% Lesotho 30 malawi 118 Tanzania 947 Zambia % 25.3% mauritius 2 mozambique 799 Zimbabwe 391 TOTAl land AReA 9,274 0% 8.9% 8.6% 0.3% 0% 1.3% GDP 2012 (us billion) 3.2% 1.7% 4.4% 17.8% 0.4% Key: 0.6% 2.3% 2.8% Angola us$114.2 bn botswana us$14.4 bn Namibia us$12.8 bn Seychelles us$1.0 bn 60.1% 1.6% 2.3% 2.0% 0.2% Congo, Dem. Rep. us$17.9 bn Lesotho us$2.4 bn malawi us$4.3 bn South Africa us$384.3 bn Swaziland us$3.7 bn Tanzania us$28.2 bn 0.7% mauritius us$110.5 bn Zambia us$20.7 bn mozambique us$14.6 bn Zimbabwe us$10.8 bn TOTAl GDP GDP GROWTH (PA ) POPUlATION (2012 in millions) PERCENT 14.1m 13.7m 20.8m 2.0m m m 65.7m m 0.1m 2.3m 25.2m 2.1m 15.9m 1.3m 0 ANGOlA botswana CONGO, Dem. RePUblIC lesotho malawi mauritius mozambique NAmIbIA SeyCHelleS SOUTH AFRICA SWAZIlAND TANZANIA ZAmbIA ZImbAbWe PERCENT ANGOlA 7.9% DRC 25.0 botswana 0.8% lesotho 0.8% malawi 6.0% TOTAl POPUlATION mauritius 0.5% mozambique 9.6% NAmIbIA 0.9% SeyCHelleS 0.0% SOUTH AFRICA 19.4% SWAZIlAND 0.5% TANZANIA 18.1% ZAmbIA 5.3% ZImbAbWe 5.2% 40 Future of Media

T e l e C O m m U N I C AT I O N S & O N L I N E Telecommunications Telephone lines per 100 people Mobile subscribers per 100 people Population covered by mobile Online Broadband percent of internet

4%; in 1m cities: 34.9% HIV/Aids Prevalence: 17.8%. GDP growth 2.5% (2012 est) Exports FOB US$ 100.

Imports FOB US$ 105.0 billion (2012 est.) Import partners China (15%), Germany (10), USA (7), Saudi Arabia (5) India (5) Imports Machinery and equipment, chemicals, fuel, scientific instruments, food.

20 (2012) Source: World Bank/CIA World Book SOUTH SOUTHAFRICA AFRICA KEY FACTS Background After rule by various Boer republics and the British, the resulting Union of South Africa (1910) and Republic

Climate Mostly semi-arid; subtropical along east coast; sunny days, cool nights in interior. Terrain Vast interior plateau rimmed by rugged hills and narrow coastal plain.

5 T e l e C O m m U N I C AT I O N S & O N L I N E Telecommunications Telephone lines per 100 people Mobile subscribers per 100 people Population covered by mobile Online Broadband percent of internet subscribers % N/A Literacy 15+ read/write: total: 93.0%; male: 93.9%; female: 92.2% Income Share of income of highest 10%: 51.7%; under poverty line: 31.3% Population Urban: 62.4%; in 1m cities: 34.9% HIV/Aids Prevalence: 17.8%. GDP growth 2.5% (2012 est) Exports FOB US$ billion (2012 est) Export partners China (15%), USA (8%), Japan (6%), Germany (6%), India (5%), UK (4%) Exports Gold, diamonds, platinum, other metals and minerals, machinery and equipment. Imports FOB US$ billion (2012 est.) Import partners China (15%), Germany (10), USA (7), Saudi Arabia (5) India (5) Imports Machinery and equipment, chemicals, fuel, scientific instruments, food. Currency Rand (ZAR) US$ (2012) Source: World Bank/CIA World Book SOUTH SOUTHAFRICA AFRICA KEY FACTS Background After rule by various Boer republics and the British, the resulting Union of South Africa (1910) and Republic (1961) operated under a policy of the separation of the races. The 1990s brought an end to apartheid politically, and in 1994 black majority rule. Climate Mostly semi-arid; subtropical along east coast; sunny days, cool nights in interior. Terrain Vast interior plateau rimmed by rugged hills and narrow coastal plain. Resources Gold, chromium, antimony, coal, iron, manganese, nickel, phosphates, tin, uranium, diamonds, platinum, copper, vanadium, salt, natural gas. Land use Arable: 9.9%; Permanent crops: 0.3%; Other 89.8%. Age structure 0-14: 28.3%; 15-64: 65.6%; +65: 6.1%. Ethnic groups Black African: 79%; White: 9.6%; Coloured: 8.9%: Indian: 2.5% (based on 2001 census) Languages Zulu 23.8%; Xhosa 17.6%; Afrikaans 13.3%; Pedi 9.4%; English 8.2%; Tswana 8.2%; Sotho 7.9%; Tsonga 4.4%; Other 7.2% S O U T H A F R I C A K E y FA C T S SOUTH AFRICA INTERNET USERS 41% Households per 100 with computer Internet users per 100 people Households per 100 with internet access Internet users (000) Country code za World Bank, ITU, own files Fu t u re o f M e di a 41

6 SA ECONOMIC INDICATORS SOUTH AFRICA PROVINCES AND CAPITALS Province Capital Area Population# GDP+ Sq Km % 000 % % Eastern Cape Bhisho Free State Bloemfontein Gauteng Johannesburg KwaZulu-Natal Pietermaritzburg Limpopo Polokwane Mpumalanga Nelspruit North West Mahikeng Northern Cape Kimberley Western Cape Cape Town Total This table reads: Eastern Cape has 13.4% of the area of South Africa, 12.5% of its population and 7.5% of its GDP. # Mid 2013 estimates based on 2011 Census. + Regional estimates of GDP Source: Statistics SA/South Africa Yearbook 2012/13. GROSS DOmeSTIC PRODUCT (GDP) by ECONOmIC ACTIVITy 2003 VS 2012 R millions at constant year 2005 prices Sector & Activity % R millions % R millions % inc Primary sector Agriculture, forestry, fishing Mining, quarrying Secondary sector Manufacturing Electricity, water Construction Tertiary sector Wholesale, retail trade, hotels, restaurants Transport, communication Finance, real estate, bus. services Personal services General government services Total value at basic prices Taxes less subsidies GDP This table reads: Agriculture, forestry & fishing accounted for R36070m (2.5%) of GDP in In 2012 it accounted for R42539m (2.2%) - an increase of 17.9% at constant year 2005 prices.. Source: Statistics SA as at Q estimates 42 Future of Media

SOUTH SAAFRICA DEMOGRAPHICS KEY FACTS SA DEmOgRAPHICS P O P U l AT I O N P R O F I l e A D u LT S 1 5 +

income pm R1-799 R800-1399 R1400-2499 R2500-4999 R5000-7999 R8000-10999 R11000-19999 R20000+ Community Major

Free State Eastern Cape KwaZulu-Natal Mpumalanga Limpopo Gauteng North-West Metro area Durban

986 3833 77.9 9.2 2.6 10.3 17931 19283 48.2 51.8 9557 9243 9115 9299 25.7 24.8 24.5 25.

2 12.5 11.5 35.8 4365 764 1964 4565 7075 2824 3646 9516 2496 11.7 2.1 5.3 12.3 19.0 7.6 9.8 25.6 6.

7 SOUTH SAAFRICA DEMOGRAPHICS KEY FACTS SA DEmOgRAPHICS P O P U l AT I O N P R O F I l e A D u LT S Demographic Total Race Black Coloured Indian White Sex Male Female Age Household income pm R1-799 R R R R R R R Community Major metropolitan Cities/large towns Small towns/villages Settlements/rural Province Western Cape Northern Cape Free State Eastern Cape KwaZulu-Natal Mpumalanga Limpopo Gauteng North-West Metro area Durban Pietermaritzburg Johannesburg Greater Reef Soweto East Rand West Rand Pretoria % 100% RACe Key: black Coloured Indian White AGe Key: Fu t u re o f M e di a 43

7 No 468 1.3 Highest education No school 741 2.0 Some primary 2151 5.8 Primary completed 2341 6.3 Some high 14627 39.3 Matric 12323 33.1 Technikon degree 2105 5.7 University degree 1324 3.

8 POPUlATION PROFIle ADuLTS 15+ HOUSeHOlD INCOme Key: R1 R799 R800 R1 399 R1 400 R2 499 R2 500 R % 11.5% 14.0% 16.6% R5 000 R7 999 R8 000 R R R R % 9.4% 11.5% 20.8% Demographic 000 % Vaal Cape Town Cape fringe Port Elizabeth/Uiten East London Kimberley Bloemfontein Read/Understand Yes No Highest education No school Some primary Primary completed Some high Matric Technikon degree University degree Other post matric Artisan Certificate Post Matric Professional Post Matric Technical Post Matric Secretarial Living Standards Measure (LSM) Group Group Group Group Group Group Group Group Group Group Employment Work full time Work part-time Non-working housewife Student Retired Unemployed Self Employed This table reads: According to AMPS 2013 Main Branded BA (July June 2013, the adult population is 37.2 million. Of these 29.0 million (77.9%) are Black, 3.4 million (9.2%) are Coloured (Rounding-off occurs). Source: AMPS 2013 Main Branded BA (July June 2013) Language 000 s % Zulu Xhosa Afrikaans English N. Sotho Tswana S. Sotho Tsonga Swazi Venda Other Ndebele Future of Media POPUlATION by HOmE LANguAgE Zulu Xhosa Afrikaans English N. Sotho Tswana S. Sotho Tsongo Swazi Venda Ndebele Other

9 A CCe SS TO m e DIA A D u LTS A g ED 15+ % All Races Black Coloured Indian White Population Any of AMPS newspapers Dailies (22) Weeklies (29) Any AMPS newspaper (52) Any of AMPS magazines Weeklies (14) Fortnightlies (2) Monthlies (85) Alternate monthlies (14) Any AMPS magazine (131) Any AMPS newspaper/magazine (183) Cinema/Drive-in Past 3 months Radio Last 7 days TV Last 7 days Internet Accessed last 4 weeks Ads on Outdoor last 4 weeks Building/Construction Site Wrap Bus Shelters Bus Carrying Any Ads (Outside) Dustbins/Litterbins Minibus Taxi Ads Trailer Ads Street Poles Billboards Any OOH Advertising This table reads: According to AMPS 2013 BA (July 2012-June 2013), 29.4% of all adults aged 15 and over were reached by the average issue of all 22 daily newspapers monitored by the survey. Penetration was highest amongst the Coloured population (48.1%) and lowest amongst the Black (26.4%). Source: AMPS 2013 BA (July June 2013)) SOUTH SA AFRICA MEDIA KEY MARKETS FACTS CHANGe IN media O PPORTu NITIES Medium Dec 1991 Dec 2004 Dec 2006 Mar 2008 Mar 2010 Mar 2011 Oct 2012 Oct 2013 TV stations Radio stations (separate buys) Daily newspapers Major weeklies Consumer magazines & newspapers Business to business print Community/local newspapers & magazines N/A Internet web pages N/A +8 Bn 9.7 Bn +12 Bn # # # # This table reads: There were 7 TV channels in In October 2013 there were 192. Comment: TV: Includes commercial and non-commercial Free-to-air, DStv, local and TopTV stations. Radio: Estimated to be actively broadcasting at any one time. Print media: Dailies and weeklies exclude regional supplements/business editions. Consumer and Business to Business is estimated total opportunities offered. Local includes magazines with local distribution. #Internet: Estimated web pages indexed internationally by Google search engine up to Google stopped providing estimates in 2006 and since then widely different estimates of size of the internet and page indexing render figures meaningless. In 2009 a Google users blog boasted Google carries over 1 trillion URL addresses. Cuil.com, a new Google competitor, claimed to index 120 billion web pages. WorldwideWebSize estimated 25.4 billion pages. Source: Media Manager Future of Media 45

10 AbO ve-the-line ADSPe ND IN R millions TV ADSPEND 48% Category Aug 12-Jul 13 R m % R m % R m % R m % R m % Daily newspapers Weekend newspapers Local newspapers Consumer magazines Trade, technical, financial Total print TV Radio Cinema Out of Home Direct mail (unaddressed) N/A Internet Total This table reads: According to Nielsen s Multimedia, TV accounted for R million (35.6%) of the total of R million spend in TV rose to R million (48.0%) of the R million spend between Aug Jul Rounding off occurs. + Cinena: no data available 2012Source: Nielsen Media Research Multimedia RETAIL AbOve-THe-lINe ADSPeND by CATEgORy ADSPEND 21.5% Category Aug 2012-Jul 2013 % % % R million % FMCG: Food FMCG: Beverages FMCG: Health & beauty FMCG: Homecare & homeware FMCG: Baby care FMCG: Pets & pet care FMCG: Tobacco & related Financial services Travel, sport & leisure Automotive Retail Business to business, industrial Professional services Government, education, health Social responsibility, welfare Small display Media, adv., promotions Multimedia Total This table reads: According to Multimedia, above the line expenditure on Food was R million between Aug 2012 and Jul 2013 (4.8% of the total of R million. The percentage was 4.2% in 2002 (note, different categories effective 2010). Note: Rounding off occurs. Source: Nielsen Media Research s Multimedia Key INDICe S 2003 TO 2013 Year PPI % incr. CPI* % incr. GDP % incr. Rand to US$ Prime Rate % Adspend % incr. MIW % incr This table reads: In year 2003 the Producer Price Index (PPI) rose by 2.2% over The Consumer Price Index (CPI) rose by 6.8%, the Gross Domestic Product (GDP) rose by 2.9%, the US$ bought R7.58, the Prime lending rate was 11.5%, adspend increased by 17.7% and the Media Inflation Watch Index (MIW) was 6.3%. Note: CPIX (metro & other urban) 2003 to CPI new measure 2009 onwards. GDP updated. Source: Stats SA via Nedcor Economic Unit/Nielsen Media Research s Multimedia/Ibis Media Data s Inflation Watch MIW Index. 46 Future of Media

11 TelevISION The market: TV channel numbers, viewership and adspend continues to climb. Digital transition uncertain but will ultimately provide more opportunity and cover more niches. Station Ownership/ Comment Last 7 days viewership adults 15+ Language ex AMPS 2013BA (July June 2013) Total % of adult population viewing 000 Black Coloured Indian White SABC 1 SABC Free-to-air All official languages SABC 2 SABC Free-to-air All official languages SABC 3 SABC Free-to-air All official languages etv etv Free-to-air Mainly English M-Net M-Net Analogue/digital pay TV station Mainly English Included in DStv DStv Multichoice Digital satellite pay station. Over 140 channels (plus Mainly English interactive offerings) 18 are HD (11 of which are simulcast. Over 80 are commercial. More than 3.8 million SA subscribers. Larger channels include: Movies Action Africa Magic Supersport Supersport National Geographic Soweto TV (inc non-dstv) SOUTH AFRICA TELEVISION KEY FACTS Top TV On Digital Media Digital pay station. Over 60 channels, 9 commercial Mainly English Subscriber numbers fluctuate between 160, ,000. This table reads: SABC1 is owned by the SABC and broadcasts free-to-air in all official languages. Its last 7 days viewership ex AMPS 2013 BA is 29.5 million adults (rounded). In this 7 day period it reaches 85.8% of all black adults and 36.3% of all white adults. Source: AMPS 2013BA TOP 5 PROgRAmmES Station & Programme Genre Day AMR Time SABC1 Generations Soap Thu :00-20:30 Skeem Saam Drama Thu :30-21:30 Streets of Mangaung Drama Mon :30-21:00 Soul City Drama Fri :30-21:00 Hola Mpinji Education Wed :30-21:00 SABC2 Muvhango Drama Tue :00-21:30 Powerball Variety Tue :30-21:34 Bophele Ke Semphego Drama Fri :00-21:30 Nna Sajene Kokobela Drama Fri :30-22:00 7deLaan Soap Mon :30-19:00 SABC3 Bold and the Beautiful Soap Thu :00-18:30 Days of Our Lives Soap Thu :15-18:00 Orange CAF Champ League Sport Sat :30-20:00 Isidingo - R Soap Mon :30-20:00 The A-Team Drama Mon :00-13:00 Station & Programme Genre Day AMR Time etv Scandal Drama Thu :30-20:00 News News Thu :00-19:30 Rhythm City Drama Wed :30-19:00 Once upon a time in Mexico Movie Sun :00-22:00 Ekasi Drama Mon :00-22:00 M-Net Carte Blanche Actuality Sun :00-20:00 Idols SA Reality Sun :30-19:00 Joyful Noise Movie Sun :00-22:00 Under the Dome Drama Tue :00-22:00 King & Maxwell Drama Wed :30-20:30 This table reads: SABC1 s leading programme w/c 30th September 2013 was Thursday s Generations broadcast between 20h00 and 20h30. It achieved 27.8 AMR (TV ratings) against all adults. Source: SAARF s TAMS w/c 30th September Base: all adults Future of Media 47

NEWSPAPERS Tv PERFORmANCE Station SABC1 SABC2 SABC3 etv M-Net Total Cost 20x30+ spots R779,500 R820,000 R612,500 R889,000 R436,000 R3,537,000 Performance in TVR All adults 122.5 83.2 40.9 95.8 5.

8 73.8 13.4 261.4 Income medium 142.1 85.9 29.6 92.5 0.4 350.8 Income low 157.8 98.2 36.1 125.2 0.2 417.

4 against Nguni speaking adults. +Spots spread 15h00-23h00 Mon-Sun week commencing 30 September 2013. Channels per Media Inflation Watch package.

Those in urban areas tend to be free distribution and large circulating. Those in country areas tend to be sold and smaller circulating.

12 NEWSPAPERS Tv PERFORmANCE Station SABC1 SABC2 SABC3 etv M-Net Total Cost 20x30+ spots R779,500 R820,000 R612,500 R889,000 R436,000 R3,537,000 Performance in TVR All adults English/other Afrikaans/both Nguni Sotho Income high Income medium Income low This table reads: 20 spots on SABC1 spread 15h00 to 23h00 Mon-Sun cost R779,500 without negotiation. The schedule yielded TV ratings (AR) against all adults, and against Nguni speaking adults. +Spots spread 15h00-23h00 Mon-Sun week commencing 30 September Channels per Media Inflation Watch package. Rates per rate card, significant discounts may be negotiated. Analysis: via Telmar local NEWSPAPERS The market: SA has over 450 newspapers and magazines targeted to local communities. Those in urban areas tend to be free distribution and large circulating. Those in country areas tend to be sold and smaller circulating. Circulation trend: many local urban newspapers have increased circulation in line with increases in population/urbanisation and wealth. Small grassroots publishers are entering the market but churn is high. Area Title Group Lang. Appears Circulation (000) Col Cm Col Cm Apr-Jun 13 BW Exc VAT FC Exc VAT Gauteng: Greater Johannesburg Alberton Record Caxton Eng(+Afr) Weekly 38.3 free R68.32* R102.49* Boksburg Advertiser Caxton Eng(+Afr) Weekly 43.5 free R72.24* R108.36* Germiston City News Caxton Eng(+Afr) Weekly 30.2 free R53.54* R80.30* Krugersdorp News Caxton Eng/Afr Weekly 29.8 free R60.06* R90.09* Randburg Sun Caxton Eng Weekly 60.4 free R90.00* R141.01* Roodepoort Record Caxton Eng/Afr Weekly 51.5 free R80.49* R120.73* Sandton Chronicle Caxton Eng Weekly 50.5 free R83.50* R125.24* Southern Courier Caxton Eng(+Afr) Weekly 39.8 free R51.36* R77.04* Gauteng: Pretoria Record Centurion Caxton Afr/Eng Weekly 56.0 free R96.99* R131.97* Gauteng: Vaal Vanderbijlpark Ster Media24 Eng/Afr Weekly 26.1 free R62.65* R93.98* North West Potchefstroom Herald Media24 Afr(+Eng) Weekly 8.3 sold R R Rustenburg Herald Caxton Eng/Afr Weekly 25.0 sold R55.50* R83.25* Mpumalanga Lowvelder Caxton Eng/Afr Tue & Fri 15.7 sold: Fri R41.34* R62.01* Free State Ons Stad Media24 Afr/Eng Weekly 37.9 free R R Vista Media24 Afr(+Eng) Weekly 38.2 free R R KwaZulu-Natal: Durban Highway Mail Caxton Eng Weekly 54.6 free R73.60* R110.40* Northglen News Caxton Eng Weekly 27.6 free R53.04* R79.56* KwaZulu-Natal: North/South Coast South Coast Herald Caxton Eng Weekly 15.0 sold R44.34* R66.51* Zululand Observer Caxton Eng/Afr Tue & Fri 13.5 sold: Fri R49.48* R74.22* Eastern Cape: Port Elizabeth P. E. Express Media24 Eng(+Afr) Weekly 89.8 free R R Western Cape: Cape Town Constantiaberg Bulletin INC Eng Weekly 31.8 free R R Southern Suburbs Tatler INC Eng Weekly 48.7 free R R Tygerburger (12 editions) Media24 Afr(+Eng) Weekly free R R Western Cape: Boland District Mail Media24 Eng/Afr Weekly 10.5 sold R R Eikestadnuus Media24 Afr(+Eng) Weekly 5.9 sold R R Circulation verification: Free: ABC: Free Distribution; Sold: ABC. This table reads: Alberton Record is published by Caxton in English plus some Afrikaans. Its latest circulation (ABC: Free Distribution) is 38,300 (rounded). A column centimetre BW is R68.32 and FC is R (2014 exc VAT). *2014 rates, otherwise Future of Media

13 DAIly NEWSPAPERS The market: Traditionally each major urban centre has had its own set of competing English and/or Afrikaans dailies. Last decade has seen a surge in popular journalism with the launch and massive success of Daily Sun. Revenue is under extreme pressure. Circulation trend: most dailies have a moderate to severe circulation decline. Readership trend: Larger English dailies exhibit a black readership in excess of 50%, blurring editorial appeals between black and White categories. Area Title Group Lang. Appears ABC Circ. (000) Readers (000) Col Cm Col Cm Apr-Jun 13 AMPS 13BA BW Exc VAT FC Exc VAT National New Age TNA Eng AM N/A 143 Per FC R Bloemfontein Volksblad Media24 Afr AM R68.00* R101.00* Cape Town Cape Times INC Eng AM R R Cape Argus INC Eng PM R R Daily Voice INC Eng AM N/A 528 R R Burger Media24 Afr AM R152.00* R214.00* Son Wes (Mon-Fri) Media24 Afr/Eng AM R142.00* R225.00* Kaap/Cape Son (Mon-Fri) Media24 Afr/Eng AM R135.50* R214.30* Durban The Mercury INC Eng AM R94.04 R Daily News INC Eng PM R R Isolezwe INC Zulu AM Per FC R East London Daily Dispatch Times Media Eng AM R64.00 R Johannesburg Business Day Times Media Eng AM R R Citizen Caxton Eng AM R R Daily Sun Media24 Eng AM R354.00* R468.00* Sowetan Times Media Eng AM R R Star INC Eng AM/PM R R The Times Times Media Eng AM R R Beeld Media24 Afr AM R175.00* R245.00* Kimberley Diamond Fields Adv. INC Eng AM R31.27 R50.03 Pietermaritzburg Witness Media24 Eng AM R52.40* R104.80* Port Elizabeth Herald Times Media Eng AM R76.00 R Pretoria Pretoria News INC Eng PM R67.53 R This table reads: Bloemfontein s Volksblad is published by Media24 in Afrikaans, mornings Mon-Fri. Its ABC circulation April-June 2013 is 20,000 (rounded). Its all adults readership ex AMPS 2013BA (Jul-Jun) is 126,000. A single column centimetre BW is R68.00 and FC is R (Wed-Fri, 2013 exc VAT). * Wed-Fri or Thu-Fri SOUTH AFRICA KEY FACTS m AJOR WeeK ly NEWSPAPERS The market: most large urban centres have a Saturday/Sunday edition of relevant dailies. Nationals grew from Johannesburg. Recent movements include name changes and new launches, especially the emergence of Afrikaans popular journalism. Revenue is under extreme pressure. Circulation trend: most titles are declining. Readership trend: Per dailies. Area Title Group Lang. Appears ABC Circ. (000) Readers (000) Col Cm Col Cm Apr-Jun 13 AMPS 13BA BW Exc VAT FC Exc VAT National City Press Media24 Eng Sun R R Mail & Guardian M&G Media Eng Fri R R Rapport Media24 Afr Sun R R Soccer Laduma Media24 Eng Wed Per FC R Sondag Media24 Afr Sun R47.00 R60.00 Sunday Independent INC Eng Sun R R Sunday Sun Media24 Eng Sun R R Sunday Times Times Media Eng Sun R R1, Sunday World Times Media Eng Sun R R Bloemfontein Volksblad Saterdag Media24 Afr Sat R45.00 R76.00 Cape Town Burger Media24 Afr Sat R R Son Op Sondag Media24 Afr Sun R45.00 R77.00 Weekend Cape Argus INC Eng Sat/Sun 60.1 Sat: 154/Sun: 139 R R Durban Ilanga Mandla-Matla Zulu Mon/Thu R91.07 R Ilanga Langesonto Mandla-Matla Zulu Sat/Sun R46.71 R79.41 Independent on Saturday INC Eng Sat R R Isolezwe ngesonto INC Zulu Sun Per FC R Post INC Eng Wed R60.85 R97.36 Sunday Tribune INC Eng Sun R R Johannesburg Citizen Caxton Eng Sat R76.00 R Naweek Beeld Media24 Afr Sat R R Saturday Star INC Eng Sat R R Port Elizabeth Weekend Post Times Media Eng Sat R76.00 R This table reads: City Press is published by Media24 in English on Sundays. Its ABC circulation Apr-Jun 2013 is 120,700 (rounded) and its AMPS 2013BA (Jul-Jun) readership is 1,989,000 adults all races. A single column centimetre BW is R and FC is R (2013 exc VAT). Future of Media 49

CONSUMER MAGAZINES CONSUmeR magazines The market: SA has over 400 consumer orientated titles, most of which are small-circulating and highly niched. Churn of titles is high.

The important Women s sector is under pressure from the large number of options allied to consumers reducing range of titles purchased. Readership trend: Like circulation, generally softening.

14 CONSUMER MAGAZINES CONSUmeR magazines The market: SA has over 400 consumer orientated titles, most of which are small-circulating and highly niched. Churn of titles is high. The top 4 publishers totally dominate circulation and adspend. Circulation trend: Depends on the category, but average title is declining. The important Women s sector is under pressure from the large number of options allied to consumers reducing range of titles purchased. Readership trend: Like circulation, generally softening. most English, seemingly White editorial focus titles show significant, if not dominant, black readership. Interest Title Group Language Appears ABC Circ. Readers 000 FP/FC Latest 000 AMPS 2013BA Exc VAT Celebrity news Heat Media24 Eng Weekly R38,180 People Caxton Eng Weekly R33,000 Consumer Computing PC Format Panorama Eng Monthly R26,140 Current Affairs Time Magazine Time Warner Eng Weekly R38,400 General Interest/TV Bona + Caxton Eng+3 Monthly R39,100 Drum + Media24 Eng Weekly R47,555 Huisgenoot Media24 Afr Weekly R87,220 Reader s Digest Reader s Digest Aus. Eng Monthly R19,300 Dish Premium/Skottel Multichoice Eng/Afr edit. Monthly R85,900 TV Plus Media24 Eng/Afr edit. Fortnightly R36,750 You Media24 Eng Weekly R57,755 Lifestyle/Entertainment Country Life, SA Caxton Eng Monthly R27,300 Longevity Aegle Media Eng Monthly R33,975 Men s Interest FHM Media24 Eng Monthly R47,500 GQ Conde Naste Eng 10xpa R44,000 Mens Health Media24 Eng Monthly R73,435 Motoring Bike SA Bike SA Eng Monthly R21,965 Car Ramsay$ Eng Monthly R63,000 Speed & Sound OverDrive Eng Monthly R27,733 Topcar Media24 Eng Monthly R41,865 Music/Youth Hype Panorama Eng 6xpa R29,280 Seventeen Media24 Eng 10xpa R30,230 Newspaper Supplements My Tyd - Rapport New Media* Afr Weekly see Rapport R61,632 Travel/Adventure Getaway Ramsay$ Eng Monthly R41,200 Weg!/Go! Media24 Eng/Afr edit. Monthly R54,270 Retailer s titles Edgars Club Mag. John Brown Eng/Afr edit. Monthly R61,650 Jet Club + Publishing Part. Eng 10xpa R61,450 Sport Amakhosi + Backpage Eng Monthly R30,325 Compleat Golfer Ramsay$ Eng Monthly R31,600 Kickoff + Media24 Eng Monthly R54,550 Stywe Lyne/Tight Lines Outdoor Pub.$ Afr(+Eng) Monthly 19.8 R13,125 Women s/home Interest Cosmopolitan Associated Eng Monthly R62,900 Elle Isiko Media ^ Eng Monthly R48,580 Essentials Caxton Eng Monthly R27,800 Fair Lady Media24 Eng Monthly R49,120 Finesse Carpe Diem$ Afr Monthly R28,000 Food & Home Entertaining Caxton Eng Monthly R25,700 Garden & Home, SA Caxton Eng Monthly R44,900 Glamour Conde Naste Eng Monthly R55,400 House & Garden Conde Naste Eng Monthly R50,500 House & Leisure Associated Eng Monthly R40,500 Ideas/Idees Media24 Eng/Afr edit. Monthly R41,330 Living & Loving Caxton Eng Monthly R26,200 Marie Claire Associated Eng Monthly R48,500 Move! + Media24 Eng Weekly R30,760 O The Oprah Mag Associated Eng Monthly R47,000 Rooi Rose Caxton Afr Monthly R36,900 Sarie Media24 Afr Monthly R42,930 True Love + Media24 Eng Monthly R59,460 Vrouekeur Caxton Afr Weekly R22,000 Woman & Home Caxton Eng Monthly R53,400 Women s Health Media24 Eng Monthly R51,300 Your Baby Media24 Eng Monthly R21,620 Your Family Caxton Eng Monthly R29,900 + Predominantly Black editorial focus * Part of Media24 (Naspers). $ Part of Caxton. ^ wef Monthly includes 11xpa. This table reads: Heat is published by Media24 weekly in English. Its latest ABC circulation is 27,900 (rounded) and its AMPS 2013BA readership is 441,000 adults all races. A full page full colour is R38,180 (2013 exc VAT). 50 Future of Media

15 busine SS TO b u SINESS The market: SA has over 600 trade, technical and professional journals and annuals, most of which are small-circulating and highly niched. Turnover of titles is high. The two big financial weeklies together with Engineering News dominate adspend. Circulation trend: Pressure on printing and distribution (i.e. postage) costs forces publishers to continually cut non-core market circulation. Publishing costs and pressure on revenue is driving titles online and to e-ditions. Interest Title Group Lang. Appears ABC/Circ. Readers (000) FP/FC A4/ Latest (000) AMPS 2013BA FC Exc VAT Agriculture Farmers Weekly Caxton Eng Weekly R12,900 Landbouweekblad Media24 Afr Weekly R33,950 Architecture/Building Leading Arch. & Design Media24 Eng 6xpa 5.6 R13,500 SA Builder Malnor Eng Monthly 5.0* R12075* Built Times Media Eng 5xpa 4.0 R11,500 Automotive/Transport Auto Forum Auto Forum Eng Monthly 13.3 R16,450 Automobil Ramsay Eng(+Afr) Monthly 7.2 R16,000 Fleet Autonews/Future Eng Monthly 6.4 R21,594 Aviation African Pilot Wavelengths Eng Monthly 8.0* R9900+ Business/Management Accountancy SA Inst. Chartered Acc. Eng Monthly 44.1 R Financial Mail Times Media Eng Weekly R58,105 Finweek Media24 Eng/Afr Weekly R54,760 Business Start-up/ Entrepreneur Entrepreneur Media Eng Monthly R34,400 Emerging Succeed Succeed Eng Monthly 19.6 R28,500 Catering/Hotels Hotel & Restaurant Ramsay Eng Monthly 6.8 R20,736 RB Magazine Cimarron Eng Monthly 6.2* R20,000 Computers/IT iweek IT Web Eng Weekly 8.9 R16,665 Conservation Urban Green File Brooke Pattrick Eng 6xpa 3.3 R13,400 Electrical/Electronics Electricity + Control Crown Eng Monthly 4.8 R18,300 Vector EE Pub. Eng Monthly 5.3 R18,633 Human Resources HR Future Osgard Media Eng Monthly 20.0* R21,000 Industry Civil Eng. Contractor Brooke Pattrick Eng Monthly 3.2 R16,100 Construction World Crown Eng Monthly 4.7 R16,050 Engineering News Creamer Media Eng Weekly 10.4 R19700* Marketing Strategic Marketing IMM Eng 6xpa 16.9 R26,500 The Media Wag The Dog Eng Monthly 4.2 R17,900 Medical Modern Medicine Modern Media Eng Monthly 5.6 R15,200 SA Medical Jnl SA Medical Assoc. Eng/Afr Monthly 14.4 R21,331 Mining Mining Mirror Brooke Pattrick Eng Monthly 3.2 R16,100 Mining Weekly Creamer Media Eng Weekly 10.4 R Municipal/Government Government Digest Malnor Eng Monthly 5.1* R11,750 IMIESA 3S Eng/Afr Monthly 4.8 R15,900 Pharmacy SA Pharmaceutical Jnl Medpharm Eng Monthly 5.8 R17,000 Printing Graphix Infixion Eng Monthly 1.6 R Property Property Professional Future Pub. Eng 6xpa 10.0* R18,260 Retail Wholesale Business Supermarket & Ret. Eng 6xpa 11.7 R29,940 Supermarket & Retailer Supermarket & Ret. Eng Monthly 9.2 R29,940 Travel & Tourism SA s Travel News Weekly Now Media Eng Weekly 6.7 R39,291 SOUTH BUSINESS AFRICA TO KEY BUSINESS FACTS Monthly includes 10 & 11xpa., * Claimed circulation rates, otherwise This table reads: Farmers Weekly is published by Caxton weekly in English. Its ABC circulation Apr-Jun 2013 is 15,800 (rounded) and its AMPS 2013BA (Jul 2012-Jun 2013) readership is 142,000 adults all races. A full page full colour (2013, exc. VAT) is R12,900. Future of Media 51

RADIO RADIO STATIONS The market: Continues in a state of flux as stations vie for audience and revenue. New stations have intensified regional competition.

16 RADIO RADIO STATIONS The market: Continues in a state of flux as stations vie for audience and revenue. New stations have intensified regional competition. Some churn of community stations as stations close/launch. Interest/Station Language/ Format/Target Listenership all adults past 7 days AMPS Owner or control 000 % National 5fm English (SABC) Popular music format to all major metropolitan areas Metro FM English SABC Contemporary black orientated music, news and talk shows targeted to trendy sophisticated blacks in major metropolitan areas SAfm English (SABC) Public service content for the well informed RSG (Radiosondergrense) Afrikaans (SABC) Regional/Inter-regional 702 Talk Radio English (Primedia) Public service national community/cultural station. Mainly talk and news format to greater Gauteng and beyond Highveld Stereo English (Primedia) Adult contemp. music format with humour, news and sports bulletins to Gauteng Classic FM English (Classic FM) Classic, good music and news. Gauteng based. Plus netcast Kaya FM 95.9 English (Primedia/others) Adult contemporary and smooth music for urban black population in greater Jhb YFM English (HCI) Youth station (mainly black) to greater Johannesburg Jacaranda Eng/Afr Kagiso Contemporary music format with news, sports bulletins and morning talk to Gauteng and beyond North West FM Setswana/Eng (Various) Adult contemporary to NW Province and surrounds. Launched Feb Capricorn FM Mainly English (Various) Adult contemporary to Limpopo and surrounds Capetalk English (Primedia) Talk and news for Cape metropolitan areas. Linked with Good Hope FM Eng/Afr (SABC) Adult contemporary music format with news and sports bulletins to W. Cape Heart Eng (Makana Trust/Kagiso) Adult contemporary music format broadcasting Western Cape metro area ,5 Kfm Eng/Afr (Primedia (+Broadcape) Adult contemp. music with news, sports and entertainment to W. Cape metro area East Coast Radio English (Kagiso) Adult contemporary music with news and sport to KwaZulu-Natal Gagasi 99.5 Eng/Zulu (Makana Trust/Kagiso) Adult contemporary music format broadcasting KwaZulu-Natal metro area Algoa FM Eng/Afr (AME) Adult contemporary music with news, sports and talk to Eastern Cape OFM (Oranje) Eng/Afr (AME (+Kagiso) Adult contemp. music with news sports & talk to Free State, N. Cape and NW Province Lotus FM African language Ukhozi FM Eng/Indian (SABC) Zulu SABC Community/cultural station for Indian communities in KZN, Gauteng and other areas. Full service station for Zulu speakers in KwaZulu-Natal, Gauteng, Mpumalanga and other areas. Has split broadcast facility Umhlobo Wenene FM Xhosa (SABC) Full service station for Xhosa speakers in E Cape, Gauteng, S. Free State and other areas Motsweding FM Setswana SABC Full service station for Setswana speakers in NW Province, N. Cape, NE Free State and Mpumalanga Lesedi FM Sesotho SABC Full service station for Sesotho speakers in Free State, Gauteng, N. & E. Cape, NW Province and Mpumalanga Thobela FM N. Sotho (SABC) Full service station for N. Sotho speakers from Free State, Gauteng, Limpopo Munghana-Lonene FM Tsonga (SABC) Full service station for Tsonga speakers in Limpopo, NW Province and Gauteng Phalaphala FM Venda (SABC) Full service station for Venda speakers in far N. Limpopo and Gauteng Ikwekwezi FM Ndebele (SABC) Full service station for Ndebele speakers in Mpumalanga, Gauteng and Limpopo Ligwalagwala FM Community Over 190 monitored in AMPS 2013BA 52 Future of Media Swazi (SABC) Various Independent/NGO Full service station for Swazi speakers in Mpumalanga and Gauteng. Community appeal, from niche geographic, retail and religious interest This table reads: 5fm is an English language station owned by the South African Broadcasting Corporation (SABC). It has a popular music format with 2,952 million listeners (7.9% of the population aged 15+) over the past 7 days (AMPS 2013BA).

Although rates are under pressure very significant discounts may be negotiated and packages bought. Foyer, sampling, branding and other opportunities are offered.

17 CINemA The market: Cinema chains are continually building, upgrading and revitalising cinema houses. Attendances: In recent years have been under pressure, fluctuating with the offers of Hollywood/bollywood. Staggering releases is helping to maintain audience levels. Although rates are under pressure very significant discounts may be negotiated and packages bought. Foyer, sampling, branding and other opportunities are offered. Following is a sample of movie houses. Province Centre Screens Chain Capacity Ave. Weekly Rate Area Attendance 30" non-peak Gauteng Sandton Cine 11 (4x3D) Ster-Kinekor R27,500 Fourways Montecasino 15 (4x3D) Nu Metro * R30,500 Hyde Park Hyde Park 10 (2x3D) Nu Metro * R16,000 Rosebank Nouveau 10 Ster-Kinekor R25,000 Bedfordview Bedford Centre 10 (4x3D) Nu Metro * R19,000 Roodepoort Westgate 10 (1x3D) Ster-Kinekor R25,000 Boksburg East Rand Mall 9 (3x3D) Ster-Kinekor R22,500 Pretoria CBD Arcadia Sterland 13 (1x3D) Ster-Kinekor R32,500 Menlyn Park Menlyn Park 15 (3x3D) Nu Metro * R29,500 North West Potchefstroom Mooi River 6 (1x3D) Ster Kinekor R15,000 Limpopo Polokwane Mall of the North 6 (1x3D) Ster-Kinekor R15,000 Mpumalanga Nelspruit Riverside Mall 8 (2x3D) Nu Metro * R13,000 Western Cape Waterfront V&A 11 (3x3D) Nu Metro * R23,500 Cavendish Cineplex 8 (3x3D) Ster-Kinekor R20,000 Tokai Blue Route 8 (3x3D) Ster-Kinekor R20,000 Canal Walk Canal Walk 17 (3x3D) Nu Metro * R33,000 Bellville Tygervalley 10 (3x3D) Ster-Kinekor R25,000 Somerset West Mall Cine 8 (3x3D) Ster-Kinekor R20,000 Stellenbosch Eikestad Cine 6 Ster-Kinekor R15,000 Worcester Mountain Mill 5 Nu Metro * R6,000 Eastern Cape Port Elizabeth Greenacres Bridge 8 (2x3D) Ster-Kinekor R20,000 Port Elizabeth Walmer Park 8 (2x3D) Nu Metro * R13,000 East London Vincent Park 5 Ster-Kinekor R12,500 Free State Bloemfontein CBD Mimosa Mall 7 (1x3D) Ster-Kinekor R17,500 KwaZulu-Natal Suncoast Casino 8 (8x3D) Independent * R24,000 Westville Pavilion 12 (3x3D) Nu Metro * R17,500 Musgrave Musgrave Cine 7 (2x3D) Ster-Kinekor R17,500 Umhlanga Gateway Cine 18 (6x3D) Ster-Kinekor R45,000 * Nu Metro: claimed average weekly attendance. + Ster-Kinekor: using the top 50 screens for 4 weeks an advertiser can expect an audience of around 400,000 for a ratecard spend of R500,000. This table reads: Sandton s Cine complex consists of 11 individual movie screens, 4 of them 3D. It is owned by Ster-Kinekor, capacity is 1457 seats. A 30 second spot (flat rate, effective Jul 2013 exc VAT) on all 11 screens (including 4x3D) cost R27,500 per week. SOUTH AFRICA KEY CINEMA FACTS Future of Media 53

ONLINE MEDIA ONlINe media South Africa has thousands of sites that accept or would like to accept commercial advertising. bigger sites have sub-communities to attract specialist targets.

Category/site Address/owner Comment Unique browsers (Pg views)+ 000 Base rate South Africa Worldwide Business & finance BD Live www.bdlive.co.za Online companion to daily. 386.9 634.

18 ONLINE MEDIA ONlINe media South Africa has thousands of sites that accept or would like to accept commercial advertising. bigger sites have sub-communities to attract specialist targets. Following is a selection of some of the larger members of Digital media & marketing Association. Category/site Address/owner Comment Unique browsers (Pg views)+ 000 Base rate South Africa Worldwide Business & finance BD Live Online companion to daily R450* (Business Day Online) Times Media (1665.1) (2294.9) Fin24 Online companion to weekly R350* Media24 (3061.3) (3530.7) Moneyweb Independent business & financial site R400* Moneyweb Holdings/Caxton (2779.6) (3095.3) Motoring Wheels24 Feeds from group s daily and R350* Media24 weekly newspapers. (1569.1) (1792.7) News/current affairs Mail & Guardian Online Mail & Guardian online R490* Mail & Guardian (3996.7) (5364.4) Times Live Sunday Times/The Times online R380* Times Media (4117.9) (5224.4) Communities Independent Online (IOL) Feeds from group s daily and R380* Independent News & Media weekend newspapers. ( ) ( ) M-Web Network From major service provider R350 ^ Mweb ( ) ( ) Howzit MSN From international giant with local R315* Microsoft/Kagiso partner. ( ) ( ) News24 Feeds from group s newspapers R320* Media24 and magazines ( ) ( ) Industry Engineering News Online edition of weekly magazine R4300 Creamer Media (449.1) (615.1) pw.^ Marketing BizCommunity Media, advertising & marketing R300* Biz Community community. (1568.1) (1785.0) Sport Supersport Zone Community of sites for various sporting R350* Supersport Holdings codes. Companion to DStv stations (9841.1) ( ) Technology/Telecommunications IT Web Internet, computer and R14400 IT Web Group telecommunications. (451.4) (657.7) pw.* MyBroadband Internet, computer and R400* MyBroadband telecommunications. (5641.3) (6552.5) Women Women24 Feeds from group s major magazines R350* Media24 (2182.5) (2650.0) This table reads: DBlive.co.za is owned by Times Media and in September 2013 had 389,900 unique browsers and 1,665,100 Page views from identified South African URL s. A standard banner cost R405 cost per thousand impressions. + Effective Measure Online Ranking September * Per 1000 impressions standard 728x90 leaderboard, run of site. ^ Per 1000 impressions standard 468x60 banner. Excludes volume discounts or additions for targeting. Other sizes, keywords and rich media, sponsorship etc opportunities usually available. ESTIMATED mobile ADVERTISINg PENETRATION mobile phone penetration of South Africans is estimated to be 98%. Over 8 million adults (source: AmPS 2013 ba) used their phone in the 98% last 7 days to access the internet so as to read web/mobi sites, participate in social media such as Twitter and Facebook, watch video and other content. Advertising via mobile is a rapidly developing discipline offering a wide range of customised vehicles, including targetted SmS ads, deals that can be redeemed at point-of-sale in a number of different ways, call-me ads, links to promotions and advertising in other vehicles. 54 Future of Media

Category Name Frequency Details Quantity Business Financial Mail Mailer Weekly Banner/R2160 per send 12,000 per week Industry Mining Weekly Daily Banner/R4600 per week 40,000 sends per week Men

OUT OF HOmE The market: South Africa has a very vibrant and entrepreneurial outdoor media sector.

19 e-newsletters many online sites and other media owners use e-newsletters delivered via to promote their medium, keep ep in contact with their target and to drive traffic. many of these are advertising vehicles in their own right. A selection follows. Category Name Frequency Details Quantity Business Financial Mail Mailer Weekly Banner/R2160 per send 12,000 per week Industry Mining Weekly Daily Banner/R4600 per week 40,000 sends per week Men Popular Mechanics Newsletter Weekly Double banner/r0.30 per subscriber 41,000 per week FHM Male Mailer Monthly Sponsorship/R0.50 per subscriber 36,200 per month News Beeld Daily Banner/R0.30 per subscriber Varies Mail & Guardian Daily Newsletter Daily Sponsorship/R5700 per send 14,700 per day Radio station Jacaranda Newsletter Weekly Leaderboard/R13000 per send 59,000 per week This table reads: The Financial Mail Mailer is sent weekly to some 12,000 recipients. A Banner costs R2160 per send. OUT OF HOmE The market: South Africa has a very vibrant and entrepreneurial outdoor media sector. Contractors provide many different variants of the medium, from skywriting to A4 ads placed in public washrooms. generally, there is a move away from traditional format sites to newer illuminated, more creative formats. The following variants are numerically/strategically important. Rental rates invariably negotiable. Varian/format Comment Base Rate per unit per month excl. production Spectaculars/Supersigns/ Building Wraps Large format, landscape or portrait, mainly illuminated. Nightlife Static floodlit units and mobile projections onto building. Airports Many formats including wraps, billboards, digital out home, smaller units, washrooms. Wraps placed on strategic buildings on permanent basis. Large format hoardings placed around building sites on a temporary basis. Used as a broadcast medium. Located where people congregate at night. Used as an impact broadcast medium. Units located all over airports in both public and secure areas. Used to target business and tourist travellers. Building wrap: R40000-R Construction site: R60000-R Projections: from R7000 per night. On quotation SOUTH AFRICA OUT KEY OF HOME FACTS Mall Media Many formats including banners, billboards, shopping trolleys and aisles in-store. Billboards 3x12: Also termed 96 sheet, 3m deep x 12m wide 3x6: Also termed 48 sheet, 3m deep x 6m wide 12 sheet: 1.5m deep x 3m wide Super Sites: 9m x 6m, 6m x 4m, 4.5m x 18m, 5m x 20m, 4m x 16m Internally illuminated free standing billboards: 7.5m x 5m, 6m x 6m, 6m x 4m, 3m x 6m Street Pole Ads: Various formats depending on contractor & location. Digital Out of Home Dig. bulletin boards in different formats incl. LED screens. Bus shelters Various formats depending on contractor & municipality. Washroom/indoor media Frames and mirrors. Airplanes/Trains/Buses/Taxis External & internal advertising opportunities. Ranging from full wraps to internal window strips. Number of different opportunities at railway stations and taxi ranks for kiosks and promotional units. Trailer Ads Normally adaptations of 3 x 6m sites to fit on trailer towed by car. Brand Activation Engage & involve consumers, usually at point-of-purchase. Banners placed in mall aisles and escalators, billboards in parkades, ads placed on shopping trolleys/trolleys modified and aisle advertising in-store. Used as point-of-purchase reminder. 3x12 and 3x6 billboards are the dominant outdoor variant in terms of number of sites in the rural environment. Available nationally. Smaller formats often placed near transport and shopping hubs, important in rural areas. Available nationally on highways, at shopping hubs. Internally illuminated landscape sites, located on major arterials within urban areas. Sites rotate bi-weekly. Located on major arterials in urban and some rural environments. Growing fast, digital out of home is available in various environments from roadside, campuses, malls, retail incl. pharmacies, pubs, transit, ambient. Located along urban bus routes. Many close to schools and en route to main shopping hubs. Located in traffic areas including bars, gyms, cinemas, campuses, clinics, retail fitting rooms, shopping malls. Used to focus targets/messages. Available in major metropolitan areas. Often used as alternative out of home medium where other formats not available, eg Cape Town & Durban. Airplane opportunities range from seat displays to full exterior paint jobs. Available in all major metropolitan areas. Often used for area specific or short-term campaigns. Range of activities designed to drive results. Hanging banner: R15000-R Parkade billboard: from R5500 pm R3000 pm R1150 non-illuminated. R13000-R38000 pm non-illuminated. R25000-R45000 pm illuminated. R R R2800 per face premium sites to R650 lower traffic routes. On R4000 R1950 non-illuminated. Packages from R Trains: R600 for 4 panels per coach. Buses: R14000 fully branded double R9500 fully branded single decker. Buses : R4210 pm back of Putco bus. Taxis: R2200 Quantum R30000 pm plus out-of-town mileage. On quotation. Future of Media 55

SADC COUNTRIES AFRICAN POPUlATION INCREASINgLy urban Country % urban Growth Angola 59 4.5 Botswana 62 1.9 Cameroon 52 3.7 Democratic Rep. of Congo 34 4.4 Ethiopia 17 4.2 Ghana 52 3.5 Kenya 24 4.

20 SADC COUNTRIES AFRICAN POPUlATION INCREASINgLy urban Country % urban Growth Angola Botswana Cameroon Democratic Rep. of Congo Ethiopia Ghana Kenya Madagascar Mozambique GROWING AT 3.9% Country % urban Growth Namibia Nigeria Tanzania Uganda Zambia Zimbabwe Average sub-saharan Africa Average World This table reads: 36% of sub-saharan population resides in urban areas compared to 52% for the World. Sub-Saharan urban population is growing at 3.9% pa compared to 2.1% for the World. Source: World Bank AFRICAN POPUlATION IS young Country % under 15 Angola 48 Botswana 34 Cameroon 43 Democratic Rep. of Congo 45 Ethiopia 44 Ghana 39 Kenya 42 Madagascar 43 Mozambique 45 UNDER AGE 15 43% Country % under 15 Namibia 37 Nigeria 44 Tanzania 45 Uganda 49 Zambia 47 Zimbabwe 41 Average sub-saharan Africa 43 Average World 27 This table reads: 43% of sub-saharan population is under the age of 15 compared to 27% for the World. Source: World Bank media PeNeTRATION OF urban & PERI-uRbAN POPuLATION % Penetration Future of Media medium Key: TV Radio mobile Newspapers magazines Internet This table reads: TV has a penetration of above 90% of urban dwellers in 15 countries. Internet s penetration is the lowest but still near 30%. Comment: Sample of 8168 urban and peri-urban residents aged in Ghana, Nigeria, Cameroon, Democratic Republic of Congo, Angola, Zambia, Namibia, Botswana, Zimbabwe, Mozambique, Madagascar, Tanzania, Kenya, Uganda, Ethiopia. Source: Nielsen Company

SADC COuNTRIES ANGOlA Background Angola gained independence from Portugal in 1975. In 2002 rebuilding started following the 27-year civil war. Governing MPLA wins 2012 election.

21 SADC COuNTRIES ANGOlA Background Angola gained independence from Portugal in In 2002 rebuilding started following the 27-year civil war. Governing MPLA wins 2012 election. Climate Semi-arid in south and along coast to Luanda; north has cool dry season (May-Oct) and hot rainy season (Nov-Apr). Terrain Narrow coastal plain rises abruptly to vast interior plateau. Resources Oil, diamonds, iron ore, phosphates, copper, feldspar, gold, bauxite, uranium. Land use Arable: 3%, other 97% Age structure 0-14:43.5%; 15-64: 53.6%; +65: 2.9%. Ethnic groups Ovimbundu: 37%; Kimbundu: 25%; Bakongo: 13%; Mestico (mixed European and native African): 2%; European: 1%; Other: 22%. Languages Portuguese (official), Bantu and other African languages. Literacy 15+ read/write: total: 70.4%; male: 82.6%; female: 58.6%. Income Share of income of highest 10%: 44,7%; under poverty line: 40,5%. Population Urban: 59.9%; in 1m cities: 31.0%. HIV/Aids Prevalence: 2,0%. State of the media A rapidly growing media sector in a rapidly growing economy. Government grappling with concept of free media. GDP growth 6.8% (2012 est). Exports FOB US$ 69.3 billion (2012 est). Export partners China (46), USA (14), India (11), S. Africa (4) Exports Oil, diamonds, gas, coffee, sisal, fish, timber, cotton. Imports FOB US$ 22.9 billion (2012 est). Import partners China (21%), Portugal (20%), S. Africa (7%) Brazil (7%), Imports Machinery, electrical equipment, vehicles, medicines, food, textiles, military equipment. Currency Kwanza (AOA) US$ (2012) Telecommunications Telephone lines per 100 people 1.5 Mobile subscribers per 100 people 48.6 Population covered by mobile 40% Research availability No recent accurate or comprehensive media performance data exists. Some earlier research conducted by TV station. Television TV per 100 households (2009): TV stations plus international satellite services. Most important are: TPA1 & 2 (Portuguese/mainly urban/supervised by Government); TV Zimbo (Portuguese/mainly urban/private) TV Globo (Portuguese/broadcasts Brazil and Angola/popular for soaps); DStv (English/satellite broadcast from SA) Radio Radio per 100 households (2009): 47.8 Stations: AM (24+), FM (10), Shortwave (8). Important rural medium. Canal A (Multi-lingual/national; Radio LAC (Portuguese/national/commercial and vibey music with youth target) Radio Mais (Portuguese/regional around Luanda); RNA (network of regional stations) Print Dailies (5), Weeklies (8), Magazines (14+) Pan-African titles circulated. Jornal de Angola (Portuguese/national daily newspaper/government) Novo Jornal (Portuguese/weekly/private) Semanario Angolense (Portuguese/weekly/private) Folha 8 (Portuguese/weekly/private) A Capital (Portuguese/daily/Luanda/private) Vida (Portuguese/weekly magazine) Economia & Mercados (Portuguese/quarterly business magazine) Cinema Too few cinemas exist to be a viable medium. Outdoor Full range of conventional outdoor opportunities exists. Serviced by local and South African contractors. Online Tv 38.5% INTERNET USERS 16.9% Internet users per 100 people 16.9 Broadband percent of internet subscribers 6.3 Internet users (000) 3519 Households per 100 with computer 7.1 Households per 100 with fixed internet access 5.7 Country code.ao SOUTH AFRICA SADC COUNTRIES KEY FACTS Sources: BBC, CIA World Book, World Bank, ITU, own files Future of Media 57

SADC COuNTRIES botswana Background Climate Terrain Resources Formerly the British protectorate of Bechuanaland, Botswana adopted its new name upon independence in 1966.

22 SADC COuNTRIES botswana Background Climate Terrain Resources Formerly the British protectorate of Bechuanaland, Botswana adopted its new name upon independence in Semi-arid; warm winters and hot summers. Predominantly flat to gently rolling tableland; Kalahari Desert in south west. Diamonds, copper, nickel, salt, soda ash, potash, coal, iron ore, silver. Land use Arable land: 0.5%; other 99.5%. Age structure 0-14: 33.2%; 15-64: 62.8%; +65: 4.0%. Ethnic groups Tswana: 78%; Kalanga: 8%; Basarwa: 3%; Other, including Kgalagadi and white: 11%. Languages Setswana: 78%; Kalanga 8%; Sekgalagadi: 3%; English (official): 2%; Other 9%. Literacy 15+ read/write: total: 85.1%; male: 84.6%; Income female: 85.6% Share of income of highest 10%: N/A; under poverty line: 30.3%. Population urban: 62.2%; in 1m cities: 0%. HIV/Aids Prevalence: 24,8%. GDP growth 6.1% (2012 est) Exports FOB US$ 6.3 billion (2012 est). Export partners European Free Trade Assoc., Southern African Customs Union, Zimbabwe. Exports Diamonds, copper, nickel, soda ash, meat, textiles. Imports FOB US$ 6,9 billion (2012 est). Import partners Southern African Customs Union, EFTA, Zimbabwe. Imports Food, machinery, electrical goods, transport equipment, textiles, fuel, wood and paper products, metal. Currency Pula (BWP) US$ (2012) State of the media A vibrant but small media industry concentrated around Gaberone. Telecommunications Telephone lines per 100 people 7.8 Mobile subscribers per 100 people Population covered by mobile 96% Research availability BAMPS produced in Plus academic research conducted earlier. Television TV per 100 households (2008): TV stations (1 government, 1 private) plus international satellite services. Botswana TV (BTV/English & Setswana/national government owned) ebotswana TV (English & Setswana/mainly regional around Gaborone); DStv (English/satellite broadcast from SA) Radio Radio per 100 households (2008): 76.4 Stations: National: 2 (government), regional: 3 (private), plus overspill from South Africa. Radio Botswana 2 (English & Setswana/national); GABZ FM (English & Setswana/regional around Gaborone) Yarona FM (English & Setswana/mainly youth regional around Gaborone); Duma FM (English & Setswana/regional around Gaborone) Print Dailies (3), Weeklies (12), a few magazines; South African and Pan-African magazines circulated. Daily News (English & Setswana/daily newspaper/government) Mgegi/The Reporter (English & Setswana/national daily newspaper/private) Mgeni/Monitor (English & Setswana/national weekly newspaper/private) Midweek Sun (English & Setswana/weekly newspaper/private) Northern Advertiser (English & Setswana/weekly newspaper/private) Kutlwano (English & Setswana/monthly general interest magazine/government) Cinema Too few cinemas exist to be a viable medium. Outdoor Full range of conventional outdoor opportunities exists. Serviced by local and South African contractors. Online Tv 56.8% INTERNET USERS 11.5% Internet users per 100 people 11.5 Broadband percent of internet subscribers 100% Internet users (000) 230 Households per 100 with computer 6.5 Households per 100 with fixed internet access 2.0 Country code.bw 58 Future of Media Sources: BBC, CIA World Book, World Bank, ITU, own files

SADC COuNTRIES DemOCRATIC RePUblIC OF CONGO Background Established as a Belgian colony in 1908 and marred by extreme instability since independence in 1960. 2011 national elections disputed.

23 SADC COuNTRIES DemOCRATIC RePUblIC OF CONGO Background Established as a Belgian colony in 1908 and marred by extreme instability since independence in national elections disputed. Conflict renewed. Climate Tropical; hot and humid in equatorial river basin; cooler and drier in southern highlands; cooler and wetter in eastern highlands. Terrain Vast central basin is a low-lying plateau; mountains in east. Resources Cobalt, copper, oil, diamonds, gold, silver, zinc, manganese, tin, uranium, coal, hydropower, timber. Land use Arable: 2.9%; permanent crops: 0.3%; other 96.8%. Age structure 0-14: 43.5%; 15-64: 53.9%; +65: 2.6%. Ethnic groups Over 200 ethnic groups, majority Bantu. Four largest tribes: Mongo, Luba, Kongo (Bantu), Mangbetu-Azande (Hamitic): about 45%. Languages French (official), Lingala (a lingua franca trade language), Kingwana (dialect of Kiswahili), State of the media A vast country with massive challenges but a surprisingly large and comprehensive media industry. Huge potential. Telecommunications Telephone lines per 100 people 0.1 Mobile subscribers per 100 people 28.0 Population covered by mobile 50% Research availability No recent accurate or comprehensive media performance data exists. Some research conducted in Television TV per 100 households: N/A Stations: Over 50 in total: 3 national/almost national (1 government, 2 private). Includes a number of NGO, international and church stations. Some important commercial stations: Radio Television Nationale Congolaise (RTNC1 & 2/French & others/almost national/cultural/government) Raga Plus (French & others/regional around Kinshasa/entertainment/private) Raga TV (French & others/regional around Kinshasa/entertainment inc. soccer/private) Radio Radio per 100 households: N/A. Stations: Over 300 including community: 7 national, 13 government owned, balance private. State of flux. Important stations are: Radio Television Nationale Congolaise (French & others/national/government owned); Raga FM (French & others/virtually national/private) Radio Top Congo (French & others/regional/private), Radio Tele Kin Malebo (RTKM/French & others/regional/music & entertainment/private) RTGA (French & others/main centres/general interest/private), RTEA (French & others/main centres/christian/private) Print An elastic situation with over 175 print media of all types, down from over 500 in 2002 (many politically orientated titles ceased after the election). Plus French and pan-african magazines circulated. Le Potentiel (French only/daily newspaper/mainly Kinshasa); Le Reference (French only/daily newspaper/mainly Kinshasa) L Avenir (French only/daily newspaper/mainly Kinshasa); L Soft (French only/daily newspaper/mainly Kinshasa) L Observateur (French only/daily newspaper/mainly Kinshasa) Cinema Too few cinemas exist to be a viable medium. Outdoor Full range of conventional outdoor opportunities exists. Serviced by local and South African contractors. Online Kikongo, Tshiluba Literacy 15+ read/write: total: 66.8%; male: 76.9%; female: 57.0%. Income Share of income of highest 10%: 34.7%; under poverty line: 71.0% Population Urban: 34.8%; in 1m cities: 18.7% HIV/Aids Prevalence: Not available. GDP growth 7.2% (2012 est) Exports FOB US$ 8.9 billion (2012 est) Export partners China (53), Zambia (25), Belgium (6) Exports Diamonds, copper, gold, cobalt, wood, oil, coffee. Imports FOB US$ 8.2 billion (2012 est) Import partners South Africa (21), China (15), Belgium (8), Zambia (8) Imports Food, mining & other machinery, transport equip. fuel. Currency Congolese Franc (CDF) US$ (2012) INTERNET USERS Internet users per 100 people 1.7 Broadband percent of internet subscribers 50.7 Internet users (000) 1116 Households per 100 with computer 0.7 Households per 100 with internet access 0.6 Country code.cd 1.7% SOUTH AFRICA SADC COUNTRIES KEY FACTS Sources: BBC, CIA World Book, World Bank, ITU, own files Future of Media 59

24 SADC COuNTRIES lesotho Background Climate Terrain Resources Basutoland became the Kingdom of Lesotho on independence from the UK in Relative political stability since 1998 SADC military intervention. Temperate; cool to cold, dry winters; hot, wet summers. Mostly highland with plateaus, hills and mountains. Water, agriculture, diamonds, sand, clay, building stone. Land use Arable: 10.2%; permanent crops: 0.1%; other 89.7%. Age structure 0-14: 33.1%; 15-64: 61.5%;+65: 5.4%. Ethnic groups Sotho: 99.7%; White, Asian and other: 0.3%. Languages Sesotho (official), English (official), Zulu, Xhosa. Literacy 15+ read/write: total: 89.6%; male: 83.3%; female: 95.6%. Income Share of income of highest 10%: 39.4%; under poverty line: 49.0%. Population Urban: 28.3%; in 1m cities: 0%. HIV/Aids Prevalence: 23.6%. GDP growth 4.0% (2012 est). Exports FOB US$ 1.0 billion (2012 est). Export partners Excl. South Africa: USA (58%), Belgium (34%) Exports Clothing, footwear, wool and mohair, food, live animals, electicity, diamonds. Imports FOB US$ 2.4 billion (2012 est) Import partners Excl. South Africa: China (30%), South Korea (27%), Taiwan (22%), USA (4%) Imports Food, building materials, vehicles, machinery, medicines, fuel. Currency Maloti (LSL) US$ (2012) State of the media A small, poor country with rudimentary local media industry. Much overspill from South Africa. Telecommunications Telephone lines per 100 people 1.9 Mobile subscribers per 100 people 59.2 Population covered by mobile 75% Research availability No data exists. Television TV per 100 households: N/A Stations: 1 station, government owned plus international satellite services. Lesotho TV (Sesotho & English/national broadcaster/cultural & social upliftment) DStv (English/satellite broadcast from SA) Radio Stations: 8 stations (1 government, 7 private) Radio Lesotho (Sesotho & English/national/government owned) MoAfrika FM (English only/regional/private) Kingdom of Joy (English mainly/largely national/social upliftment/private) Print 12 weeklies. Few magazines produced for the local market. Public Eye (English & Sesotho/weekly newspaper/largely national/private) The Mirror (English & Sesotho/weekly newspaper/private) Lesotho Times (English/weekly newspaper/major centres) Sunday Express (English Sunday newspaper, major centres, private) Cinema South Africa s Ster-Kinekor building new screens. Outdoor INTERNET Full range of conventional outdoor opportunities exists. Serviced by mainly South African contractors. USERS Online 4.6% Internet users per 100 people 4.6 Broadband percent of internet subscribers 4.1 Internet users (000) 94 Households per 100 with computer N/A Households per 100 with internet access N/A Country code.ls 60 Future of Media Sources: BBC, CIA World Book, World Bank, ITU, own files

25 SADC COuNTRIES Background Established in 1891, the British protectorate of Nyasaland became independent Malawi in First multiparty elections held in saw smooth transition to a new president. Climate Sub-tropical; rainy season (November to May); dry season (May to November). Terrain Narrow elongated plateau with rolling plains, rounded hills, some mountains. Resources Limestone, arable land, hydropower, unexploited deposits of uranium, coal, and bauxite. Land use Arable: 30.4%; permanent crops: 1.1%; other 68.5%. Age structure 0-14: 44.7%; 15-64: 52.6%; +65: 2.7%. Ethnic groups Chewa, Lomwe, Yao, Ngoni, Tumbuka, Nyanja, Tonga, Sena, Ngonde, Asian, European. Languages Chichewa (official) 57.2%; Chinyanja: 12.8%; Chiyao 10.1%; Chitumbuka: 9.5%; Other: 10.4%. Literacy 15+ read/write: total: 74.8%; male: 81.1%; female: 68.5%. State of the media Rather rudimentary media industry. Radio very important. Telecommunications Telephone lines per 100 people 1.4 Mobile subscribers per 100 people 27.8 Population covered by mobile 85% Research availability No recent research conducted. malawi Television TV per 100 households (2011): 8.7 Stations: 1 station, government owned plus international satellite services. Television Malawi (TVM/English & Chichewa/major centres/government) DStv (English/satellite broadcast from SA) Income Share of income of highest 10%: 31.9%; under poverty line: 53.0%. Population Urban: 15.8%; in 1m cities: 0% HIV/Aids Prevalence: 11.0%. GDP growth 1.9% (2012 est) Exports FOB US$ 1.2 billion (2012 est) Export partners Canada (10), Zimbabwe (9), Germany (7), South Africa (6), USA (6), Russia (6) Exports Tobacco (53%), tea, sugar, cotton, coffee, peanuts, wood products, clothing. Imports FOB US$ 1,9 billion (2012 est) Import partners South Africa (27), China (16), Zambia (9), India (9) Imports Food, fuel, semi-manufactured goods, consumer goods, transportation equipment. Currency Malawian kwacha (MWK) US$ (2012) Tv 8.7% Radio Radio per 100 households (2010): 53.2 Stations: 9 stations (2 government, 7 private). Some important stations are: Malawi Broadcasting Corp. 1 (MBC1/Chichewa & others/national/mainly educational talk/government); Malawi Broadcasting Corp. 2 (MBC2/ English & Chichewa/national/entertainment/youth/government); Capital FM (English/regional in south/contemporary music and news/private); FM 101 (English & Chichewa/south & central areas/music & community upliftment/private) Print 12 newspapers, a few magazines produced for the local market. The Nation (English & Chichewa/daily newspaper/major urban areas) Daily Times (English & Chichewa/daily newspaper/major urban areas/private) The Nation on Sunday (English & others/weekly newspaper/major centres/private) Malawi News (English & Chichewa/weekly newspaper/major centres/private) Pride Magazine (English only/monthly magazine/general interest) Cinema Too few cinemas exist to be a viable medium. Outdoor INTERNET Full range of conventional outdoor opportunities exists. Serviced by local and South African contractors. USERS Online 4.4% Internet users per 100 people 4.4 Broadband percent of internet subscribers 2.2 Internet users (000) 700 Households per 100 with computer N/A Households per 100 with internet access N/A Country code.mw SOUTH AFRICA SADC COUNTRIES KEY FACTS Sources: BBC, CIA World Book, World Bank, ITU, own files Future of Media 61

26 SADC COuNTRIES mauritius Background First explored by the Portuguese in 1505, it was held by the Dutch, French and British before independence in Stable democracy, regular free elections. Climate Tropical, modified by SE trade winds; warm, dry winter; hot, wet, humid summer. Terrain Island: small coastal plain rising to discontinuous mountains encircling central plateau. Resources Arable land, fish. Land use Arable: 38.2%; permanent crops: 2.0%; other 59.8%.. Age structure 0-14: 21.3%; 15-64: 70.7%; +65: 8.0%. Ethnic groups Indo-Mauritian: 68%; Creole: 27%: Sino-Mauritian: 3%; Franco-Mauritian: 2%. Languages Creole: 80.5%; Bhojpuri: 12.1%; French: 3.4%; English (official); 1%; Other: 4%. Literacy 15+ read/write: total: 88.8%; male: 91.1%; female: 86.7%. Income Share of income of highest 10%: N/A; under poverty line: 8.0%. Population Urban: 41.8%; in 1m cities: 0%. HIV/Aids Prevalence: 1.0%. GDP growth 3.2% (2012 est) Exports FOB US$ 2.7 billion (2012 est). Export partners UK (19), France (16), South Africa (10), USA (10), Spain (8), Italy (7). Exports Clothing and textiles, sugar, cut flowers, molasses, fish. Imports FOB US$ 5.1 billion (2012 est) Import partners India (24), China (15), France (9), South Africa (6) Imports Manufactured goods, capital equipment, foodstuffs, fuel, chemicals. Currency Mauritian rupee (MUR) US$ (2012) State of the media Despite the relatively low population, its high education and income standards are served by a diverse media industry. Print and online are particularly active. Telecommunications Telephone lines per 100 people 26.6 Mobile subscribers per 100 people Population covered by mobile 99% Research availability MAMPS conducted Television TV per 100 households (2010): 96.9 Stations: 11 stations, government owned inc. international re-broadcasts. Tv Plus local pay and international satellite services: MBC1 (French & English/national/general interest/government) 96.9% MBC2 (French & English/major urban areas/general interest/government) MBC3 (French & English/national/community upliftment & general interest/government); DStv (English/satellite broadcast from SA) Radio Households with radio: N/A Number of stations growing (network of 6 government stations, 10 private). Some important stations are: Radio 1 (French only/regional around Port Louis/family, music & talk/private); Top FM (English & French/regional around Port Louis/family, pop & talk/private) Radio Plus (French & English/regional around Port Louis/family/private); MBC (6 stations/all languages/national/government) Print 6 dailies, 9 weeklies, over 10 magazines produced for the local market. L Express (French & English, Creole/daily & weekend newspaper/major centres/private Le Matinal (French & English/daily newspaper/regional around Port Louis/private) Le Mauricien (French & English, Creole/daily newspaper/major centres/private); Independent Daily (English/major centres/private) Weekend (French & English, Creole/weekly newspaper/major centres/private) Weekend-Scope (French & English/weekly magazine/major centres/private) Cinema Too few cinemas exist to be a viable medium. Outdoor INTERNET Full range of conventional outdoor opportunities exists. Serviced by local and South African contractors. USERS Online 41.4% Internet users per 100 people 41.4 Broadband percent of internet subscribers 92.1 Internet users (000) 534 Households per 100 with computer 38.2 Households per 100 with internet access 36.4 Country code.mu 62 Future of Media Sources: BBC, CIA World Book, World Bank, ITU, own files

SADC COuNTRIES Background After almost 500 years as a Portuguese colony independence came in 1975. Emigration by whites and a civil war which ended in 1992 hindered development.

27 SADC COuNTRIES Background After almost 500 years as a Portuguese colony independence came in Emigration by whites and a civil war which ended in 1992 hindered development. The 1990 constitution provided for multiparty elections and a free market economy. Climate Tropical to subtropical. Terrain Mostly coastal lowlands, uplands in centre, high plateaus in northwest, mountains in west. Resources Coal, titanium, natural gas, hydropower, tantalum, graphite. Land use Arable: 6.5%; permanent crops: 0.3%; other 93.2%. Age structure 0-14: 45.5%; 15-64: 51.6%; +65: 2.9%. Ethnic groups African (Makhuwa, Tsonga, Lomwe, Sena, and others): 99.7%; Europeans: 0.06%; Euro-Africans: 0.2%; Indian: 0.1%. Languages Emakhuwa: 25.3%; Xichangana 10.3%, Portuguese (official; spoken by 27%); 10.7%; Cisena; 7.5%; Elomwe; 7.0%; Other: 39.2%. mozambique Literacy 15+ read/write: total: 56.1%; male: 70.8%; female: 42.8%. Income Share of income of highest 10%: 36.7%; under poverty line: 52.0%. Population Urban: 31.5%; in 1m cities: 4.7%. HIV/Aids Prevalence: 11.5%. GDP growth 7.4% (2012 est.) Exports FOB US$ 3.5 billion (2012 est). Export partners South Africa (31), Belgium (13), China (9), Italy (8), Spain (6) Exports Aluminium, prawns, cashews, cotton, sugar, citrus, timber, bulk electricity. Imports FOB US$ 6.2 billion (2012 est) Import partners South Africa (31), China (12), India (11), USA (5) Imports Machinery & equipment, vehicles, fuel, chemicals, metal products, food, textiles. Currency Metical (MZM) US$ (2012) State of the media A rapidly growing entrepreneurial media industry is evolving with the country. Telecommunications Telephone lines per 100 people 0.4 Mobile subscribers per 100 people 33.1 Population covered by mobile 32% Research availability Limited data exists. Television TV per 100 households: N/A, but known to be popular in urban areas. Stations: 1 national & 4 regional (government) and over 34 private/ngo/community stations. Plus international satellite services. Some important commercial services: TV Miramar (Portuguese/regional around Maputo) TVM (Portuguese/major centres/general interest & sport/government) STV (Portuguese/major centres/general interest & sport/private) DStv (English/satellite broadcast from SA) Radio Stations: 1 national, 11 regional, 1 sports stations (government). Plus dozens of private/ngo/community stations. Some important commercial stations: Radio Mozambique Antena Nacional (Portuguese/network covering country/government) Radio Cidade (Portuguese/regional around Maputo/youth & entertainment) 99 FM Maputo (Portuguese/regional around Maputo/music and vibey/private) Print 2 dailies, 12 weeklies, some 15 magazines produced for the local market. Noticias (Portuguese/daily newspaper/major centres) Diario de Mozambique (Portuguese/daily newspaper/maputo & Beira) Savana (Portuguese/weekly newspaper/private) Tempo (Portuguese/monthly magazine/major centres/general interest & sport) Cinema Too few cinemas exist to be a viable medium. Outdoor Full range of conventional outdoor opportunities exists. Serviced by local and South African contractors. INTERNET USERS Online 4.9% Internet users per 100 people 4.9 Broadband percent of internet subscribers 100 Internet users (000) 1235 Households per 100 with computer 4.0 Households per 100 with internet access N/A Country code.mz SOUTH AFRICA SADC COUNTRIES KEY FACTS Sources: BBC, CIA World Book, World Bank, ITU, own files Future of Media 63

28 SADC COuNTRIES NAmIbIA Background Climate Terrain Resources Colonised by Germany in the late 1800s, Namibia was administered by South Africa from After a 25-year bush war, it gained independence in 1990 and has been governed by SWAPO since. Mainly desert; hot, dry; rainfall sparse and erratic. Mostly high plateau; Namib Desert along coast; Kalahari Desert in east. Diamonds, copper, uranium, gold, lead, tin, lithium, cadmium, zinc, salt, hydropower, fish. Land use Arable: 1%; other 99%. Age structure 0-14: 32.6%; 15-64: 63.1%; +65: 4.3%. Ethnic groups Languages Ovambo: 50%; Kavangos: 9%; Herero: 7%; Damara: 7%; White 6%; Mixed 6.5%; Nama: 5%; Caprivian: 4%; Bushmen: 3%; Other: 3%. English (official): 7%; Afrikaans (common language of most of the population/60% of Whites) German: 32%; Indigenous languages (Oshivambo, Herero, Nama). Literacy 15+ read/write: total: 88.8%; male: 89.0%; female: 88.5%. Income Share of income of highest 10%: 42.0%; under poverty line: 55.8%. Population Urban: 39.0%; in 1m cities: 0%. HIV/Aids Prevalence: 13.1%. GDP growth 5.0% (2012 est.) Exports FOB US$ 4.3 billion (2012 est.) Export partners South Africa, USA. Exports Diamonds, copper, gold, zinc, lead, uranium, cattle, processed fish, karakul skins. Imports FOB US$ 5.6 billion (2012 est.) Import partners South Africa, USA. Imports Food, fuel, machinery and equipment, chemicals. Currency Namibian dollar (NAD) US$ (2012) State of the media A large country with a small, diverse population. Environment is media-friendly and the industry relatively mature. Telecommunications Telephone lines per 100 people 7.2 Mobile subscribers per 100 people 103 Population covered by mobile 100% Research availability No recent industry-wide data has been released. Television TV per 100 households (2009): 41.8 Stations: 1 state owned, 2 private free-to-air stations. Plus international satellite services. Namibian Broadcasting Corporation (English, Afrikaans, German & others/national/government) One Africa TV (English/free-to-air/main centres), DETV (English/free-to-air/main centres) DStv (English/satellite broadcast from SA) Tv 41.8% Radio Radio per 100 households: N/A Stations: 20 plus including 1 national, 10 language/regional community (government). Plus private stations. NBC National Radio (English/national/government); Radio Energy (English and others/national/youth orientated) Radio Oshiwambo (Oshiwambo & English/national/largest of NBC language stations); 99FM (English/major centres/youth & general interest/private) Print 4 dailies, some 6 weeklies, some magazines produced for the local market. Allgemeine Zeitung (German/daily newspaper/major centres) Die Republikein (Afrikaans, English and others/daily newspaper/major centres) The Namibian (English/daily newspaper/major centres) Namibia Economist (English/weekly newspaper/major centres/business) Windhoek Observer (English/weekly newspaper/major centres) Prime Focus (English/monthly magazine/national/business & general interest) Cinema South Africa s Ster-Kinekor building new screens. Outdoor INTERNET Full range of conventional outdoor opportunities exists. Serviced by local and South African contractors. USERS Online 12.9% Internet users per 100 people 12.9 Broadband percent of internet subscribers N/A Internet users (000) 291 Households per 100 with computer 13.0 Households per 100 with internet access 10.0 Country code.na 64 Future of Media Sources: BBC, CIA World Book, World Bank, ITU, own files

SADC COuNTRIES Background Britain ruled the islands from 1814 to independence in 1976. A new constitution and free elections came in 1993.

29 SADC COuNTRIES Background Britain ruled the islands from 1814 to independence in A new constitution and free elections came in Climate Tropical marine; humid; cooler season in southeast monsoon (late May to September); warmer season during northwest monsoon (March to May). Terrain Islands. Mahe Group is granitic, narrow coastal strip, rocky, hilly; others are coral, flat, elevated reefs. Resources Fish, copra, cinnamon trees. Land use Arable: 2.2%; permanent crops: 4.3%; other 93.5%. Age structure 0-14: 21.2%; 15-64: 71.5%; +65: 7.3%. Ethnic groups Mixed French, African, Indian, Chinese, and Arab. Languages Creole; 91.8%; English (official): 4.9%; Other: 3.3%. Literacy 15+ read/write: total: 91.8%; male: 91.4%; female: 92.3%%. Income Share of income of highest 10%: 15.4%; under poverty line: N/A. State of the media A very small population highly geared to tourism supports a similarly sized media industry. Telecommunications Telephone lines per 100 people 33.1 Mobile subscribers per 100 people Population covered by mobile 98% Research availability No data exists. SeyCHelleS Television TV per 100 households (2010): 94.6 Stations: 1 national station. Plus various international satellite services. Seychelles TV (French plus English & Creole/major islands/government) DStv (English/satellite broadcast from SA) Radio Radio per 100 households: N/A Stations: 2 stations: AM Radio Seychelles (French plus English & Creole/larger islands/youth orientated) Paradise FM (French plus English & Creole/larger islands/general interest) Print 2 dailies plus a few politically orientated weekly newspapers. Limited magazines. Seychelles Nation (French plus English & Creole/daily newspaper/all islands/government) Rising Sun (English daily newspaper/main islands/private) Regar (English plus French & Creole/weekly newspaper/main islands) The People (English plus French & Creole/weekly newspaper/main islands) Isola Bella (English & French/monthly general interest magazine/main islands) Cinema Too few cinemas exist to be a viable medium. Outdoor Full range of conventional outdoor opportunities exists. Serviced by local and South African contractors. Population Urban: 54.0%; in 1m cities: 0%. HIV/Aids Prevalence: Not available. GDP growth 2.9% (2012 est.) Exports FOB US$ 0.5 billion (2012 est.) Export partners France (28), UK (18), Japan (15), Italy (11). Exports Canned tuna, frozen fish, cinnamon bark, copra, oil products (re-exports). Imports FOB US$ 0.9 billion (2012 est) Import partners Saudi Arabia (23), Spain (12), France (6). Imports Machinery and equipment, food, fuel, chemicals. Currency Seychelles rupee (SCR) US$ (2012) Tv 94.6% INTERNET USERS 47.1% Online Internet users per 100 people 47.1 Broadband percent of internet subscribers 85.2 Internet users (000) 41.4 Households per 100 with computer 45.0 Households per 100 with internet access 34.0 Country code.sc SOUTH AFRICA SADC COUNTRIES KEY FACTS Sources: BBC, CIA World Book, World Bank, ITU, own files Future of Media 65

30 SADC COuNTRIES SWAZIlAND Background Climate Terrain Resources Autonomy for the Swazis of southern Africa was guaranteed by the British in the late 19th century; independence was granted in Political parties banned. World s highest HIV/Aids rate. Varies from tropical to near temperate. Mostly mountains and hills; some moderately sloping plains. Asbestos, coal, clay, cassiterite, hydropower, forests, small gold and diamond deposits, quarry stone. Land use Arable: 10.1%; permanent crops: 0.9%; other 89.0%. Age structure 0-14: 36.9%; 15-64: 56.4%; +65: 3.7%. Ethnic groups African: 97%; European: 3%. Languages English (official, government business conducted in English), siswati (official). Literacy 15+ read/write: total: 87.8%; male: 88.4%; female: 87.3%. Income Share of income of highest 10%: 40.1%; under poverty line: 69.0%. Population Urban: 21.2%; in 1m cities: 0 %. HIV/Aids Prevalence: 25.9%. GDP growth -1.5% (2012 est.) Exports FOB US$ 2.0 billion (2012 est.) Export partners South Africa, EU, US, Mozambique. Exports Soft drink concentrates, sugar, wood pulp, cotton yarn, refrigerators, citrus and canned fruit. Imports FOB US$ 2.2 billion (2012 est.) Import partners South Africa, EU, Japan. Imports Vehicles, machinery, transport equipment, food, fuel, chemicals. Currency Emalangeni (SZL) US$ (2012) State of the media A small, poor country with a media industry to match. Much overspill from South Africa. Telecommunications Telephone lines per 100 people 3.4 Mobile subscribers per 100 people 66 Population covered by mobile 95% Research availability No data exists. Television TV per 100 households: N/A Stations: 2 TV stations. Plus international satellite services. Swazi TV (English, Siswati & Zulu/all major centres/national broadcaster) Channel Swazi (English & Siswati/larger centres/younger upmarket target) DStv (English/satellite broadcast from SA) Radio Radio per 100 households: N/A Stations: 3 government stations. Plus 1 private religious station: Radio Swaziland national Service (Siswati/national/traditional orientation) Radio Swaziland English Service (English/national/youth & entertainment) Print 2 dailies, a few weeklies and magazines produced for the local market. Swazi Observer (English & Siswati/daily newspaper/national) Times of Swaziland (English/daily newspaper/national) Swazi News (English/weekly newspaper/major centres) Weekend Observer (English & Siswati/weekly newspaper/major centres); Nation Magazine (English/monthly magazine/urban/official magazine) Cinema Too few cinemas exist to be a viable medium. Outdoor Full range of conventional outdoor opportunities exists. Serviced by local and South African contractors. INTERNET USERS 20.8% Online Internet users per 100 people 20.8 Broadband percent of internet subscribers 59.1 Internet users (000) 256 Households per 100 with computer 10.7 Households per 100 with internet access N/A Country code.sz 66 Future of Media Sources: BBC, CIA World Book, World Bank, ITU, own files

31 SADC COuNTRIES TANZANIA Background Shortly after achieving independence from Britain in the early 1960s, Tanganyika and Zanzibar merged to form the nation of Tanzania in Government of national unity in Climate Varies from tropical along coast to temperate in highlands. Terrain Plains along coast; central plateau; highlands in north, south. Resources Hydropower, tin, phosphates, iron ore, coal, diamonds, gemstones, gold, natural gas, nickel. Land use Arable: 12.3%; permanent crops: 1.8%; other 85.9%. Age structure 0-14: 44.8%; 15-64: 52.3%; +65: 2.9%. Ethnic groups Mainland: African: 99% (mainly Bantu from over 130 tribes); Asian, European, and Arab: 1%; Zanzibar: Arab, African, mixed Arab and African. Languages Kiswahili (official), English (official, language of commerce, administration and higher education), Arabic, many local languages. State of the media A large, poor country with a high population. Supports a remarkably diverse and strong media industry. Telecommunications Telephone lines per 100 people 0.4 Mobile subscribers per 100 people 57.1 Population covered by mobile 85% Research availability Steadman Group (Synovate) has conducted commercial media audience surveys since Television TV per 100 households (2009): 9.9 (research suggests much higher reach of population). Stations: About 27 stations: 4 near national (1 government, 3 private), number of regional stations. Plus local cable networks & international satellite services. Some important commercial services: ITV (Independent Television/Kiswahili & English/major centres/private) TVBC (Kiswahili & English/national/government) Star TV (English/major centres/private); DStv (English/satellite broadcast from SA) Literacy 15+ read/write: total: 67.8%; male: 75.5%; female: 60.8%. Income Share of income of highest 10%: 29.6%; under poverty line: 36.0%. Population Urban: 27.2%; in 1m cities: 7.9%. HIV/Aids Prevalence: 5.6%. GDP growth 6.9% (2012 est.) Exports FOB US$ 6.0 billion (2012 est.) Export partners India (14), China (11), Japan (6), Germany (5), UAE (5). Exports Gold, coffee, cashew nuts, manufactured goods, cotton. Imports FOB US$ 10.3 billion (2012 est.) Import partners China (21), India (16), Kenya (7), SA (6), UAE (5) Imports Consumer goods, machinery and transportation equipment, industrial raw materials, oil. Currency Tanzanian shilling (TZS) US$ (2012) Tv 9.9% Radio Radio per 100 households (2008): 58.4 Stations: Almost 50 in total: 1 national, 2 regional (government), 4 national, 32 private, 6 international and balance community. Some important commercial stations: RFA (Radio Free Africa/Kiswahili & English/urban areas/entertainment/private); Radio One (Kiswahili & English/urban/info. and education/private) Radio Tanzania (inc. TBC FM & TBC Taifa: Kiswahili/national, mainly rural/family/government) Clouds FM (Kiswahili & English/entertainment & music/private) Print Almost 80 newspapers; 15 dailies, large number of weeklies. Some magazines produced for the local market. Plus pan-east African & international titles. Nipashe (Kiswahili/daily & Sunday newspaper/major centres); Daily News (daily/government) Business Times Tanzania (English & Kiswahili/weekly business newspaper/major centres) Mwananchi (Kiswahili/weekly newspaper/popular content/major centres) Bang Magazine (English & Kiswahili/6 x pa/showcases E. Africa & educational) Cinema Too few cinemas exist to be a viable medium. Outdoor INTERNET Full range of conventional outdoor opportunities exists. Serviced by local and South African contractors. USERS Online 13.1% Internet users per 100 people 13.1 Broadband percent of internet subscribers 0.6 Internet users (000) 6259 Households per 100 with computer 4.0 Households per 100 with fixed internet access 4.5 Country code.tz SOUTH AFRICA SADC COUNTRIES KEY FACTS Sources: BBC, CIA World Book, World Bank, ITU, own files Future of Media 67

32 SADC COuNTRIES ZAmbIA Background Climate Terrain Resources Northern Rhodesia was administered by the [British] South Africa Company from 1891 until it was taken over by the UK in 1923, changing to Zambia upon independence in New president Tropical; modified by altitude; rainy season (Oct- Apr). Mostly high plateau with some hills and mountains. Copper, cobalt, zinc, lead, coal, emeralds, gold, silver, uranium, hydropower. Land use Arable: 4.5%; other 95.5%. Age structure 0-14: 46.2%; 15-64: 51.4%; +65: 2.4%. Ethnic groups African (inc Bemba, Tonga, Chewsa, Lozi, Nsenga, Tumbuka): 99.5%; European & other: 0.5%. Languages English (official); major vernaculars: Bemba, Kaonda, Lozi, Lunda, Luvale, Nyanja, Tonga, plus some 70 other indigenous languages. Literacy 15+ read/write: total: 61.4%; male: 71.9%; female: 51.8% Income Share of income of highest 10%: 38.8%; under poverty line: 64.0%. Population Urban: 39.6%; in 1m cities: 13.4%. HIV/Aids Prevalence: 13.5%. GDP growth 7.3% (2012 est.) Exports FOB US$ 8.6 billion (2012 est.) Export partners China (42), South Africa (7), Dem. Rep. Congo (7), S. Korea (5), India (5). Exports Copper/cobalt (64%), cobalt, electricity, tobacco, flowers, cotton. Imports FOB US$ 7.4 billion (2012 est.) Import partners South Africa (36), Dem. Rep. Congo (21), China (10), Kuwait (6) Imports Machinery, transportation equipment, oil products, electricity, fertilizer; food, clothing. Currency Zambian kwacha (ZMK) US$1 5.1 (2012) State of the media The range of media available is limited because of the low level of economic development and, until recent years, the State controlled main-stream media. Telecommunications Telephone lines per 100 people 0.6 Mobile subscribers per 100 people 75.8 Population covered by mobile 62% Research availability Some local media audience research, mainly from ZAMPS. Television TV per 100 households (2009): 27.0 Stations: 1 national (government), 2 regional (private) and 2 foreign satellite stations: ZNBC Television (English and vernacular/urban/government) Muvi TV (English/urban/private) DStv (English/satellite broadcast from SA) Tv 27% Radio Radio per 100 households: N/A Stations: 27 stations including 1 national, 1 regional (government), 6 regional (private), 2 international, 14 community (Catholic church dominant). Some important commercial stations: Zambia Radio 2 (English and vernacular/major centres/upper income interests) Zambia Radio 1 (Nyanja and other vernaculars/national/government), Radio Phoenix (English and vernacular/urban/general interest/private); Choice (English/major centres including Lusaka/private) Print 8 newspapers including 5 weeklies, a number of magazines produced for the local market: The Post (English/daily newspaper/major centres/private), Times of Zambia (English/daily newspaper/major centres/government), Zambian Daily Mail (English/daily newspaper/major centres/government), Zambian Financial Mail (English/weekly supplement to Daily Mail/national/government), Drum Magazine (English/monthly/major centres/private), Beauty Zambia Magazine (English/monthly magazine/major centres/general interest, health, music) Cinema South Africa s Ster-Kinekor building new screens. Outdoor INTERNET Full range of conventional outdoor opportunities exists. Serviced by local and South African contractors. USERS Online 13.5% Internet users per 100 people 13.5 Broadband percent of internet subscribers 51.4 Internet users (000) 1900 Households per 100 with computer 2.4 Households per 100 with fixed internet access 2.0 Country code.zm 68 Future of Media Sources: BBC, CIA World Book, World Bank, ITU, own files

SADC COuNTRIES Background Climate Terrain Resources The UK annexed Southern Rhodesia in 1923. In 1965 the (White) government unilaterally declared independence.

33 SADC COuNTRIES Background Climate Terrain Resources The UK annexed Southern Rhodesia in In 1965 the (White) government unilaterally declared independence. UN sanctions and a guerrilla uprising led to free elections in 1979 and independence (as Zimbabwe) in Political problems well known. Tropical; moderated by altitude; rainy season (November to March). Mostly high plateau with higher central plateau (highveld); mountains in east. Coal, chromium, asbestos, gold, nickel, copper, iron ore, vanadium, lithium, tin, platinum group metals. Land use Arable: 10.5%; permanent crops: 0.3%; other 89.2%. Age structure 0-14: 39.4%; 15-64: 57.0%; +65: 3.6%. Ethnic groups Shona: 82%; Ndebele: 14%; other Black: 2%; Mixed/Asian: 1%; White: under 1%. Languages English (official); Shona; Sindebele (Ndebele); Numerous minor dialects. ZImbAbWe State of the media State domination of media ownership together with a chronic operating and economic environment has shrunk the industry. Nevertheless, private enterprise is attempting to move media out of the predicament. Number of media operate in exile. Telecommunications Telephone lines per 100 people 2.3 Mobile subscribers per 100 people 96.9 Population covered by mobile 72% Research availability Zimbabwe Advertising Research Foundation (ZARF) produces industry research. Television TV per 100 households (2011): 36.3 Stations: 2 national channels (government). Plus international satellite services: ZTV (2 x channels: English plus Shona and Ndebele/urban areas/government) DStv (English/satellite broadcast from SA). Radio Radio per 100 households (2011): 37.9 Stations: 5 (government). Plus international stations broadcasting into Zimbabwe: National FM (Shona and other vernaculars/national/rural appeal/government); SFM (English/urban/upmarket appeal/government), Power FM (English/major centres/youth appeal/government); Radio Zimbabwe (Ndebele and Shona/national/government) Print Under threat. About 20 newspapers including 3 dailies. Government owns/controls most newspapers. About 17 consumer and special interest magazines produced for the local market. Overspill of magazines from South Africa. NewsDay (launched 2010/English/daily/private); The Chronicle (English/daily newspaper/major centres/government) The Herald (English, Shona and Ndebele/daily newspaper/major centres/government) The Sunday Mail (English/Sunday newspaper/major centres/government) The Financial Gazette (English/weekly newspaper/major centres/business, news and politics/private) Zimbabwe Independent (English/weekly newspaper/urban centres/investigative style/private) Cinema 6 cinema screens operated by Ster-Kinekor (South Africa). New builds planned. Outdoor Full range of conventional outdoor opportunities exists. Serviced by local and South African contractors. Online Literacy 15+ read/write: total: 83.6%; male: 87.8%; female: 80.1%. Income Share of income of highest 10%: 40.4%; under poverty line: 68.0%. Population Urban: 39.1%; in 1m cities: 11.5%. HIV/Aids Prevalence: 14.3%. GDP growth 5.0% (2012 est.) Exports FOB US$ 3.3 billion (2012 est.) Export partners China (20), South Africa (15), Dem. Rep. Congo (13), Botswana (11). Exports Platinum, cotton, tobacco, gold, ferroalloys, textiles/clothing. Imports FOB US$ 4.6 billion (2012 est) Import partners South Africa (51), China (8) Imports Machinery & transport equip., other manufactures, chemicals, fuel, food. Currency US$. Zimbabwean dollar (ZWD) eliminated Tv 36.3% INTERNET USERS 17.1% Internet users per 100 people 17.1 Broadband percent of internet subscribers 63.0 Internet users (000) 2347 Households per 100 with computer 5.3 Households per 100 with fixed internet access 4.0 Country code.zw SOUTH AFRICA SADC COUNTRIES KEY FACTS Sources: BBC, CIA World Book, World Bank, ITU, own files Future of Media 69

Tourism in South Africa A statistical overview

Tourism in South Africa A statistical overview Purpose of presentation Purpose of the presentation is to present different tourism statistics produced by Stats SA People like to travel we are a country