Data sheet: Index: Name: Termatalia - International Fair of Thermal Tourism, Wellness and Health. Edition: 18 th. Periodicity: Annual.

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2 Data sheet: Name: Termatalia - International Fair of Thermal Tourism, Wellness and Health. Edition: 18 th. Periodicity: Annual. Category: International. Timeline: 12 th : XIII International Meeting on Water and Health (Conferences). 13 th and 14 th : Fair / XIII International Meeting on Water and Health / Tourist Workshop. 15 th : Thermal Routes / Networking. Place of Celebration: Maestra Conventions Center at the Hotel Recanto Cataratas of Foz do Iguaçu (Brazil). Character: 13 th : Professional. 14 th : Mixed. termatalia@termatalia.com facebook.com/termatalia Index: P a g e 2 27

3 Presentation... Pg. 4 A growing sector... Pg. 5 Thermalism around the world... Pg. 7 Spa Industry... Pg. 8 Market Trends... Pg. 8 Opportunities offered by TERMATALIA..... Pg. 9 Health and Wellness Tourism in Brazil... Pg. 12 Fair areas... Pg. 13 International Strategic Network... Pg. 16 Professional Actions... Pg. 17 Promoting the Culture of Water... Pg. 21 Other public attractions... Pg. 22 TERMATALIA promotion... Pg. 23 TERMATALIA online... Pg. 23 Media partners... Pg. 24 The Latest Edition... Pg. 25 International Delegations... Pg. 26 Presentation: P a g e 3 27

4 TERMATALIA is the only international fair specialized on Health and Wellness Tourism, which connects America and Eurasia. Its main focus is to promote natural resources such as Water. New business opportunities are generated because of the participation of specialized professionals and potential buyers, appearing new marketing channels, as well as transfers of know-how. After 17 editions (in Spain, Mexico, Argentina and Peru), in 2018, it will take place in Foz do Iguaçu, Brazil, under the slogan The energy of the waters. TERMATALIA will encourage the exchange of experiences among different continents, from business, institutional and social points of view, in order to obtain a global perspective of the sector, with the purpose of boosting the strategic market of Thermal and Wellness Tourism in Latin America. The main goal of this event is becoming a public-private cooperation instrument for developing health and wellness tourism and for improving tourist resources. In its latest edition in America, more than 200 exhibitors from 30 countries attended the fair. P a g e 4 27

5 A growing sector: Wellness tourism represents a powerful lifestyle trend and a more and more growing global industry. In recent years, most of the travels related to wellness tourism have taken place in Europe, Asia, the Americas and the Middle East. Latin American region has the greatest grow prospects. Health tourism becomes a thriving sector, acting as an important promoter for the economies and contributing to generate high added value experiences. All this boosts the growth of demand, turning wellness into a phenomenon that implies a high profitability and that reaches out everyone who s looking for improving their wellness and quality of life. According to the Global Wellness Institute, when it comes to the global expenditure on the different types of tourism, wellness industry generates some of the biggest incomes worldwide, only after that cultural tourism and close to culinary and sustainable tourism. Source: Global Wellness Institute Wellness global economy, which covers the sectors that are described in the picture, had an estimated value of $3.7 trillions in Wellness tourism reports benefits to other auxiliar products and services that complement tourist s experience. Source: Global Wellness Institute P a g e 5 27

6 Tourists understand travelling as a therapy that enriches their life with experiences, because of health and wellness tourists have many different needs and preferences. It is increasingly important to adjust the offer to each one of those new profiles emerging from social changes, values or different markets, so that, destinations, increasingly, try to combine cultural programs with health and wellness programs. Source: Global Wellness Institute Global Spa & Wellness Economy Monitor According to The Global Wellness Tourism definition, wellness tourism includes all trips made searching for maintaining or improving the personal physical and mental balance. Source: Elaboración a través del Estudio Mckinsey In 2015, the Global Wellness Institute created a ranking of the regions where wellness tourism trips are made. Organized from highest to lowest travel volume, in millions of trips, would be: Europe, the Americas, Pacific Asia, Middle East and Africa. If the regions are organized by expenditure, in billions of dollars, the Americas are the first, followed by Europe, Pacific Asia, Middle East and Africa. Fuente: Global Wellness Institute P a g e 6 27

7 Tourism and Travel Competitiveness Index: Analyzing the 2017 Tourism and Travel Competitiveness Index of the World Economic Forum, whose report evaluates the potential to generate economic and social benefits through this sector, we find that Spain leads the ranking. Looking at the Latin American countries, Mexico leads the ranking, followed by Brazil. Source: Elaborado por el CNC con datos del TTCR Thermalism around the world: Thermal and mineral waters industry is positioned to increase investment and growth as consumers increasingly seek the healing and relaxing properties of water and nature, as well as authentic experiences based on local and natural resources (hot springs, peloids, weather ) It is estimated that there are about 27,507 facilities built around thermal or mineral waters, located in 109 countries, which generate a 51 billion dollars turnover in This shows the existence of a growing interest in consumers, investors and governments on water based activities. Most of the establishments experience a growth in visits to thermal centers as well as in incomes. Only a quarter of these establishments offer added value through spa related services (such as massages, treatments, hydrotherapy ), along with their bath offers, and precisely these represent 2/3 of their billing. Source: Global Wellness Institute P a g e 7 27

8 Spa Industry: In recent years, spa facilities have increased significantly, this growth drives a $98.6 billion economy worldwide (spa economy refers to spas and the cluster of related sectors that support and make the spa business possible). Spa industry is a rising service adaptable to many hotel spaces. This personalized adaptation can be complemented with multiple treatments, with the help of the increasing demand from users of this type of services. Source: Global Wellness Institute It should be pointed out the huge growth developed in Asia and Latin America because of the economic expansion in emerging markets such as China, India, Brazil, Mexico and Argentina. Market Trends: Global Wellness Institute estimates that wellness economy will continue its growing path that will be resistant to economic disturbances and geopolitical situations. Spa and wellness centers contribute to have a dynamic high growth industry. In particular, companies see great opportunities in traditional spa, but new trends appear for anti-aging therapies, mental wellness offers, disease prevention, coaching and many other areas. Source: Global Wellness Institute Wellness Tourism. Growth factors: The consolidation and emergence of specialized health and wellness tourism destinations is an upward trend resulting from the differences between the health services in different countries, reduction of distances, search for competitive advantages through the specialization of the tourist offer and changes in consumption patterns. P a g e 8 27

9 Nowadays, in this tourism niche it is possible to find emerging destinations on all continents. Among the profiles and main motivations and trends to lean towards health tourism, there is a bigger willingness to travel and a increasing economic capacity, an interest in wellness and physical and mental health. In addition, experiential travel as well as sustainability are valued to a greater extent. People are increasingly looking for treatments that help them stay in shape and relax; preventive and curative treatments, as well as complementary offers related to local culture. Source: Global Wellness Institute Travelers made a total of 691 million wellness trips in 2015, which is million more than in Wellness trips represent 6.5% of the total of all trips related to tourism, but represent 15.6% of all total tourism expenditure. This is because wellness travelers tend to spend a lot more per trip tan those who do not travel for wellness reasons. Source: Global Wellness Institute Opportunities offered by Termatalia: The connection that TERMATALIA suggests between Europe and America entre introduces new ways of business development in both continents. TERMATALIA, positioned as the main health tourism fair, promotes the interchange of experiences in business, institutional and social areas, in order to boost the thermal tourism and wellness market and to open great marketing channels. NUMBERS OF TERMATALIA MEXICO EXHIBITORS 35 COUNTRIES 28 SPECIALIZED TOUR OPERATORS 7,000 VISITORS NUMBERS OF TERMATALIA SPAIN EXHIBITORS 40 COUNTRIES 30 SPECIALIZED TOUR OPERATORS 7,000 VISITORS P a g e 9 27

10 Opportunities Latin America Thermalism reinforces, from touristic point of view, the value of the absolute advantage of this region on a worldwide level, with its availability of natural resources. International projection of a sustainable and responsible with the environment sector, making easier to promote new touristic destinations in each country. TERMATALIA eases the strategic positioning to the nations that bet in this field of complementary interest with others (business, events, culture and nature) and that contributes to boost tourism s incomes. Exhibition and experiences interchange of European and Latin American towns whose urban, economic, and social development revolve around their thermal resources, which are a driving force to attract foreign visitors. Connecting with world experts in the different fields of hydrotherapy: business, scientific or institutional, in order to accelerate the development of the sector. Acquiring know-how of the implementation of businesses based on the use of thermal waters. Complementing Medical Tourism with new uses based on mineral-medicinal waters, sea water, or common water for rehabilitation purposes, among others. P a g e 10 27

11 Europe and Asia Data obtained at TERMATALIA s latest editions held in Mexico, Argentina and Peru, show that there is a great demand for spas, clinics, aesthetics and cosmetics equipment, but above all, for training throughout Latin America for the development of Thermal Tourism and Wellness. This context implies new opportunities for European agents in the sector: Hydrotherapy and thalassotherapy consulting. Construction, equipment and technology. Professional training. Accompaniment in developing new products based on local peculiarities (cosmetic, muds ) Scientific and university correlation. Promotion of association and development of the Europe - Latin America Thermalism Network. Europe had the highest number of wellness trips: it probably is the market with the biggest international demand for wellness tourism. The European thermal sector is presented with the possibility of attracting new customers among those traveling to Europe, most of them, belonging to a premium segment. According to the OMT, the Americas region represents the first external market four tourism in Europe. Beyond the three leading regions (Asia Pacific, Europe and North America), the growth of thermal market is strong in Africa, Middle East and Latin America, stimulated by economic growth and a growing middle class with higher disposable income from Mexico, Brazil and Argentina, to South Africa and the United Arab Emirates. P a g e 11 27

12 Health and Wellness Tourism in Brazil: The current market trend is that wellness tourism continues to grow faster than global tourism. This is due to an emerging middle class and an interest in a healthy lifestyle, among other factors. Brazil joins the ranking of the top 20 wellness tourism markets for the first time in 2015, and its position reaches to the ninth place in terms of growth between 2013 and 2015, a period in which the sector in the country grew a 21%. Regarding market distribution in the Latin America region, Brazil leads the clasification as the first market in the hydrotherapy sector. Brazil is the first tourist market in the region, both in terms of inbound and outbound tourism. Tourism spending recovery implies a positive growth outlook. P a g e 12 27

13 Fair areas Tourism TOURIST DESTINATIONS PROMOTION TERMATALIA becomes the perfect framework to promote Wellness and Health Tourism destinations worldwide. Both private companies and associations, tourism offices and other institutions have a chance here. P a g e 13 27

14 THERMAL SPAS More and more countries are putting value on natural resources and the use of mineral - medicinal waters. This implies that centers are equipped with modern infrastructures, equipment and technology to attract a greater demand. THALASSOTHERAPY CENTERS Use of seawater properties in health and beauty treatments. SPA To increase their leisure and relax offer, tourist establishments install specific places where water is the main subject of all activity. CLINICS HOSPITALS Medical Tourism and Thermal Tourism or Wellness are increasingly intertwined. A great Alliance could be born in order to offer a comprehensive and improved product to the final customer. P a g e 14 27

15 Fair areas Suppliers Many companies are related to the thermal industry one way or another: Drilling and sanitation. Analytics and control. Building. Energy. Hydraulic supplies. Equipment and technology. Bathtubs and other bath and shower equipment suppliers. Saunas and cabins. Sanitation and purification. Physical exercise equipment. Decoration. Applied computing. Cosmetics. Bottled water. Textile. Consulting and training. P a g e 15 27

16 International Strategic Network TERMATALIA has an international partners network that bet for the development of Wellness and Health Tourism. Participating in the fair allows being part of this network: P a g e 16 27

17 Professional actions Business actions TERMATALIA will have a Business Center that will offer exhibitors and professional visitors an adequate space where business meetings can happen. Some of the actions that will be developed are: Tourist workshop. With the participation of Tour Operators from Europe and America. Trade missions of companies dedicated to consulting, training, equipment and full design of thermal, thalassotherapy and spa projects. Business meetings among exhibitors and professionals attending the event. Investment projects presentations. Contacts between potential investors from different countries to know projects based on the thermal sector and wellness tourism, which offer opportunities for development or cooperation in new business. Public policies forum. In this meeting, public entities representatives share experiences on the thermal resources management of their counties, regions or municipalities. Travel agencies training, in order to show them the Wellness Tourism and Health products. Virtual business center. Online agenda for professional visitors with exhibitors in the fair. P a g e 17 27

18 International Meeting on Water and Health It consists of a series of forums and technical conferences that address the sector from several perspectives, which reaches its 13 th edition and will bring more than 50 speakers from different countries. This scientific program will treat thermalism from a multidisciplinary perspective, with participation of renowned international experts from September 12 to 14, Structure: - Scientific Session on Medical Hydrology, Hydrogeology, Bottled Water and Health. Scientists from several countries will deal with the role of water as a hydrological resource, and its therapeutic properties, as well as the latest news and researches. - Tourism, Innovation and Sustainability Session. Different managers will analyze Thermal and Wellness Tourism potential markets and trends worldwide, examples of management models, and tourism businesses development based on the use of thermal waters, sea or common water, or presentation of projects pointed to energy and environmental sustainability in water circuit installations. - Thermal Cities Meeting Exhibition and interchange of experiences of towns in Europe and Latin America whose urban, economic and social development revolves around their thermal resources, being the driving force to attract foreign visitors. ENCUENTRO INTERNACIONAL SOBRE AGUA Y TERMALISMO Call for Papers: within the framework of the 13th International Meeting on Water and Health, all professionals who wish to present their work or documents, related to the event, will be convened. They will be admitted the presentation of: - Research works in the field of hydrotherapy and water. - Technical documents. P a g e 18 27

19 Opinion leaders Tourism and Health Tourism specialized Media from all over the world. P a g e 19 27

20 International Water Tasting Among all the professional activities organized in TERMATALIA the INTERNATIONAL WATER TASTING should be noted. In 2018 will celebrate its 16 th edition, which will involve trade marks from different countries. The jury will be composed by an international panel of professional tasters and experts from different fields such as University, Investigation or gastronomic review, who will choose the best ones in different categories. The results will be published by specialized publications internationally. Guided routes to tourist and thermal spots On Saturday, September 15, several post fair Thermal Routes will be organized for all professional visitors who wish to visit different thermal and tourist places. Training courses The attendees to these courses will have a professional certification. They will cover topics such as: hydrotherapy, thermal medicine, management of thermal centers P a g e 20 27

21 Promoting the Culture of Water One of the main TERMATALIA goals is to promote the Culture of Water and to familiarize its potential consumers with thermal therapy and wellness tourism. That s why the organization prepares a series of activities for the public, related to the products presented in the fair. Spa / Thermal Center A special action that recreates how a Thermal Center is on the inside, as well as some of the treatments that take place in it, using the sector s latest innovations. Thermal center areas: Pool. Relax area. State-of-the-art cabins equipment. Water bar All countries in the world have taken steps forward in the consumption of bottled water, looking for a healthy lifestyle and the knowledge of each one of their indications. In order to promote the propieties of the different bottled waters, a WATER BAR is installed, where visitors have the opportunity to know and taste different brands of the most diverse origins. P a g e 21 27

22 Other attractions for the public WELLNESS AREA Visitors can know different types of massages and enjoy them. SUSTAINABLE AND HEALTHY GASTRONOMY A space dedicated to promote healthy life habits with special attention to food. EXPOSITIONS With the intention of spreading the Culture of Water among visitors, the fair will host different expositions on topics related to this important resource. P a g e 22 27

23 Promotion of TERMATALIA TERMATALIA, as a special event in its sector, has a promotional campaign adapted to its international character, being present in numerous forums both in Europe and in Latin America. Expourense develops an intense promotion work for the 18 th edition, which in upcoming dates will reflect the following actions: - Media presentations at national and international level. - Participation in major tourism fairs and events in the sector. - Advertising in specialized magazines and websites. - Advertising in press, radio and television. - Partners of the main world events. - Invitations to bigger companies, SMEs and professional groups from different countries. - Invitations to associations and other social groups. TERMATALIA online The event has a website, which collects all the information about the fair and news about the thermal sector. A free newsletter is periodically published and sent to all subscribers. It is also present on Facebook and Twitter, with a growing community. P a g e 23 27

24 Media Partners P a g e 24 27

25 The latest edition Important data TERMATALIA 2017 closed its doors with 260 exhibitors from 40 countries and over de 50 activities that summoned more than 6,000 professional visitors. Great reception The fair had a great involvement from both public and private agents. The presence of exhibitors from different countries contributed to its international promotion as health tourism destinations, enhancing professionals training in the sector as well as the interchange among suppliers and all types of specialized services actions: Training courses: with over 300 sector professionals participating. Virtual Business Center and Online Agenda: pre-registration system for exhibitors and visitors to set their own agenda. Tourism Recruitment Exchange: with the participation of 30 tour operators from Spain, Colombia, Chile, Argentina, Finland, Norway, Denmark and Germany. Travel Agencies Mission: about twenty travel agencies attended in order to encourage sales through retailers channel. Specialized Media Mission. XII International Meeting on Water and Health: with more than 50 lecturers from 10 countries, as well as 427 attendees. Investment Projects Exhibition: a presentations space for projects was offered to potential investors. Foreign visitors delegations: from Mexico, Argentina, Colonia, Brazil and some Peru municipalities. International Water Tasting: 2017 edition award-winning waters: Weak Natural Mineral Water Category: 1 st prize: Aguas de Cabreiroá (Galicia) 2 nd prize: Carvalhelhos (Portugal) 3 rd prize: Agua do Gravatal (Brazil) Very Weak Natural Mineral Water Category: 1 st prize: Agua Sana (Galicia) 2 nd prize: Aguas do Paraño (Galicia) Natural Sparkling Water Category: 1st prize: Campilho (Portugal) 2 nd prize: Magma Original (Galicia) 3 rd prize: Pedras Salgadas (Portugal) Added Sparkling Water Category: 1 st prize: Magma con gas añadido (Galicia) 2 nd prize: Aguas de Sousas (Galicia) 3 rd prize: Fontenova (Galicia) Special Prize for Innovative Packaging: Agua de Vidago (Portugal) Special Prize for Corporate Social Responsibility: Fontecabras (Aragón). P a g e 25 27

26 International delegations P a g e 26 27

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