A multi-brand hotel company

Transcription

1 A multi-brand hotel company URBAN LUXURY FAMILY BOUTIQUE BUSINESS ADULTS ONLY

2 Company Analysis and diagnosis Results that demonstrate our leadership The keys to our success and results Success is the result of teamwork. Humility and professionalism distinguish us. We are unique and we personalise every asset. Every project requires a detailed analysis in order to optimise investment, resources, and operation. In such a sensitive market scenario, analyses help us make the best decisions and define our investment strategy. How? Through the following services: CONCEPT ANALYSIS AND REBRANDING ASSESSMENT OF COMPETITIVE ADVANTAGES A new concept in management and operation We are a hotel company specialising in international, multibrand management that focuses on the conceptualisation and positioning of various products. A new concept in the management and operation of hotels defines us. DEFINITION, ADAPTATION, DESIGN, AND ADJUSTMENT OF THE INVESTMENT/ BUSINESS PLAN DEVELOPMENT AND EXECUTION PARTNERING WITH THE MOST SUITABLE BRAND FOR THE PROJECT

3 Conceptualisation Strategy Specialists in hotel conceptualisation and repositioning STRATEGIC MODEL OF VERY FLEXIBLE GROWTH. WE ADAPT TO THE NEEDS OF EACH PROJECT AND PARTNER TO ACHIEVE THE ESTABLISHED OBJECTIVES. We promote good practices with owners, clients, suppliers, and sales channels, and we seek out the most suitable partner for each project to ensure the maximum return on investment. CITY AND HOLIDAY HOTELS. Carlos Berrozpe General Manager, ADH Hoteles Independent owners and investors Strategy Investment funds At Adh, we take care to provide each project with its own personality, as well as added and distinctive value by offering and applying strategies to protect the interests of investors. Commercial franchises Clients, ORs, and sales channels

4 Operation v Islantilla Family hotel closed in 2014 in prereceivership. Re-opening and conversion into a premium adults-only establishment. Hotel closed and in pre-receivership in Re-opening and partnership with the TUI Group and its brand, Family Life. Transformed into a premium hotel with 480 rooms. Benchmark family hotel in Huelva. Nº 1 on TripAdvisor and leader in online reputation. Benchmark adultsonly hotel on the Costa de Luz.

5 Operation HACIENDA DEL ÁLAMO Golf & Spa Resort t t The oldest hotel in Ibiza, converted into a luxurious 5-star island landmark. Comprehensive renovation, retaining the building s original façade as a Bien de Interés Cultural (Site of Cultural Interest). Partnership with the Hilton Group: First Curio Collection by Hilton in Spain. Café Montesol Ibiza: establishment of the historic café as a meeting place for locals and tourists. Opening July Partnership with an international hotel brand. Resort with an 18-hole golf course, spa, event venues, and gastronomy. A concept of space, gastronomy, and a unique and innovative culture.

6 Operation Our Team v Carlos Berrozpe General Manager Jaime Hevia Sales Director Abiud de Santiago CFO Julián Martín Operations Director, ADH Sur Alberto Escolar Purchasing Director Alfonso del Rosal IT Director Amaya Legarra Director of Contracting and Revenue Management With its experience, ability to innovate, Claudia Renaud E-commerce Manager Efrén Montiel Online Marketing Aitor Ciordia Food & Beverage Director and national and international know-how, the ADH Hoteles team is the best guarantee that we make the right decisions. Álvaro Garrido Legal Counsel Jaime Sánchez Head of Recruitment Carolina Barrero Head, Personnel Admin 2017 opening of the new Hotel Ibis Barranquilla. Part of the expansion strategy in Colombia associated with Grupo Avintia. Jesús Nuñez Head, Planning and Management Control Lola Fontecha Management Secretary Alejo Piñar Head, Admin., Southern Region Partnership with Accor and its hotel brand, Ibis. Reyes Ramiro Head, Managers and Reporting Diego Ponce Director, ADH Isla Cristina Javier Rufino Director, Tui Family Life Islantilla

7 Calle Emisora, 20 Pozuelo de Alarcón 28224, Madrid, España Tlf