HOW TO CHOOSE THE RIGHT BRAND FOR YOUR HOTEL

Transcription

1 HOW TO CHOOSE THE RIGHT FOR YOUR HOTEL Emeline SYKORA-WINTREBERT Development Manager South-Eastern Europe Best Stay 2016 Opatija, Croatia 17/11/2016

2 ABOUT ACCORHOTELS ORBIS VS INDEPENDENT EXPECTED SERVICES FROM A CHOOSING THE RIGHT Supply Pipeline NO. 1 HOTEL OPERATOR IN THE WORLD MORE THAN 12 HOTELS OPENS EVERY 3 DAYS N0. 1 HOTEL OPERATOR WORLDWIDE 4, ,000 HOTELS ROOMS N0. 1 DEVELOPMENT PIPELINE OUTSIDE THE USA ,000 HOTELS ROOMS 11/22/16 2

3 ABOUT ACCORHOTELS ORBIS VS INDEPENDENT EXPECTED SERVICES FROM A CHOOSING THE RIGHT ACCORHOTELS STRATEGIC PARTNER FOR THE SOUTH-EASTERN EUROPE NR 1 OPERATOR IN CENTRAL EASTERN EUROPE SOLE LICENSOR OF ALL ACCOR HOTELS S IN 16 COUNTRIES, INCLUDING CROATIA 117 OPERATING HOTELS 8 S +27 HOTELS IN PIPELINE ROOMS 9 COUNTRIES 7 COUNTRIES TO BE DEVELOPED EMPLOYEES 11/22/16 3

4 ABOUT ACCORHOTELS ORBIS VS INDEPENDENT EXPECTED SERVICES FROM A CHOOSING THE RIGHT WHY WORK WITH A? VISIBILITY LOYALTY PROGRAMS = LOYAL CLIENTS KNOW-HOW STRONG DISTRIBUTION NETWORK ACTIVITY OPTIMIZATION SUISTAINABLE HOSPITALITY POWERFUL SALES AND MARKETING SUPPORT STANDARDS SERVICES 11/22/16 4

5 ABOUT ACCORHOTELS ORBIS VS INDEPENDENT EXPECTED SERVICES FROM A CHOOSING THE RIGHT WHAT K IND OF SE RVIC E S TO BE E XPE C TE D WITH A? AWARENESS F R A N C I S E M A N A G E M E N T SALES MARKETING SUPPORT LOYALITY PROGRAM DISTRIBUTION SYSTEM DIGITALIZATION 11/22/16 5

6 ABOUT ACCORHOTELS ORBIS VS INDEPENDENT EXPECTED SERVICES FROM A CHOOSING THE RIGHT WHAT K IND OF SE RVIC E S TO BE E XPE C TE D WITH A? M A N A G E M E N Accompany the managed hotel in its operations and optimize its performance OPERATIONAL EXCELLENCE day-to-day Define the budgets and action plans for the best possible results Implement expert operating procedures (investments, finance, accounting, legislation) Ensure effective personnel management by an experienced manager and streamline the hotel s maintenance, in terms of scheduling and costs T REVENUE MANAGEMENT GREAT GUEST KNOWLEDGE E-COMMERCE SUPPORT COMMERCIA LIZATION EXPERTISE 11/22/16 6

7 ABOUT ACCORHOTELS ORBIS VS INDEPENDENT EXPECTED SERVICES FROM A CHOOSING THE RIGHT WHIC H IS THE RIGHT ONE? SEGMENT vs MARKET POTENTIAL THE THAT BRINGS BUSINESS EUROPE AMERICA ASIA MIDDLE-EAST 51% 17% 18% 3% AFRICA 2% The right segment according to the existing and potential development of the market Loyalty Clients within Accor Loyalty Program Maximize your market shares on main emitting markets, Focus on attracting guests according to destination 11/22/16 7

8 ABOUT ACCORHOTELS ORBIS VS INDEPENDENT EXPECTED SERVICES FROM A CHOOSING THE RIGHT WHIC H IS THE RIGHT ONE? S ON TODAY S MARKET Radisson Blu Fairmont SwissÔtel Four Season Sofitel LUXURY One Only Aman Pullman BOUTIQUE HOTELS Intercontinental Hyatt Hilton Autograph Curio UPSCALE Sheraton Raffles MGallery Marriott Luxury Collection PRIVATE ACCOMMODATION 11/22/16 8

9 ABOUT ACCORHOTELS ORBIS VS INDEPENDENT EXPECTED SERVICES FROM A CHOOSING THE RIGHT WHIC H IS THE RIGHT ONE? S ON TODAY S MARKET Novotel Hampton ibis Styles Mercure Park Inn ECONOMY MIDSCALE Holiday Inn Express ibis Four Points Mama Shelter Holiday Inn Courtyard Double Tree by Hilton Citizen M LIFESTYLE 25 Hours hotels 11/22/16 9

10 Four Season Sofitel Fairmont LUXURY One Only Aman LUXURY S Raffles 11/22/16 10

11 Fairmont Waterfront Vancouver Raffles Singapore Sofitel Abu Shabi 11/22/16 11

12 Radisson Blu SwissÔtel Pullman Marriott UPSCALE Sheraton Intercontinental Hyatt UPSCALE S Hilton 11/22/16 12

13 Pullman Jakarta SwissÔtel Tallinn 11/22/16 13

14 MGallery Autograph BOUTIQUE HOTELS Curio BOUTIQUE S Luxury Collection 11/22/16 14

15 Mgallery Muse Bangkog 11/22/16 15

16 Novotel Mercure Park Inn MIDSCALE Four Points Holiday Inn Courtyard MIDSCALE S Double Tree by Hilton 11/22/16 16

17 Mercure Krakow Stare Miasto Novotel Madrid Center 11/22/16 17

18 Mama Shelter Citizen M LIFESTYLE 25 Hours hotels LIFESTYLE S 11/22/16 18

19 Mama Shelter Lyon 25 Hours Hotels Zurich 11/22/16 19

20 Hampton ibis Styles ECONOMY ibis Holiday Inn Express ECONOMY S 11/22/16 20

21 ibis Styles Paris CDG Airport ibis Berlin City Potsdamer Platz Germany 11/22/16 21

22 THANK YOU Mrs Emeline SYKORA-WINTREBERT Development Manager South-Eastern Europe T M emeline.sykora-wintrebert@accor.com